Marketing on social requires time, research & planning. For optimal results, make sure you implement these tips before, during, and after your attempt at buzz.
Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The PRP market analysis is provided for the international market including development history, competitive landscape analysis, and major regions’ development status.
Secondly, development policies and plans are discussed as well as manufacturing processes and cost structures. This report also states import/export, supply and consumption figures as well as cost, price, revenue and gross margin by regions (United States, EU, China and Japan), and other regions can be added.
Then, the report focuses on global major leading industry players with information such as company profiles, product picture and specification, capacity, production, price, cost, revenue and contact information. Upstream raw materials, equipment and downstream consumers analysis is also carried out. What’s more, the PRP industry development trends and marketing channels are analyzed.
Finally, the feasibility of new investment projects is assessed, and overall research conclusions are offered.
In a word, the report provides major statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.
Global PRP market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players including
2 Global PRP Market Competition by Manufacturers
3 Global PRP Production by Regions (2012-2017)
4 Global PRP Consumption (MT) by Regions (2012-2017)
5 Global PRP Production, Revenue, Price Trend by Technology
6 Global PRP Market Analysis by Applications
7 Global PRP Manufacturers Profiles/Analysis
8 PRP Manufacturing Cost Analysis
9 Industrial Chain, Sourcing Strategy and Downstream Buyers
10 Marketing Strategy Analysis, Distributors/Traders
11 Market Effect Factors Analysion
12 Global PRP Market Forecast (2017-2022)
13 Research Findings and Conclusion
14 Methodology and Data Source
Global PRP Market Research Report 2017
Europe PRP Market Research Report 2017
China PRP Market Research Report 2017
India PRP Market Research Report 2017
Japan PRP Market Research Report 2017
USA PRP Market Research Report 2017
Korea PRP Market Research Report 2017
Company Name: QYResearch CO.,LIMITED | focus on Market Survey and Research
Email: email@example.com Tel: 0086-20-22093278(CN)
Cue the jingle bells — it’s the most wonderful time of the year! We are in full swing of Christmas celebrations at our house. I’m happily ticking off festive activities one at a time with my boys… and we’re making so many wonderful memories as we go. Last weekend, we checked another favorite off the list: gingerbread houses. We were able to do them with my mom and sister which made it even more fun! My boys were in heaven. Thanks to Nestle for sponsoring this fun project!
I can remember making gingerbread houses as a little girl at my grandparent’s house. It was always so much fun. It’s a tradition that I’ve been happy to keep alive with my little guys.
I know some families do cookie decorating parties.. and I’m all for it. But I must say, I love a good gingerbread house making party also. It’s a great way to connect and talk while you work. And it’s so much fun to see your kid’s creativity blossom as they use their imaginations!
For our gingerbread party, I bought two premade gingerbread house kits. There have been years that I’ve baked my own (and can I tell you, the house smells heavenly…) but this year, I wanted the boys to be able to focus on decorating fun.
I started by making some royal icing to use as “glue” for construction. The kit came with frosting, but I wanted to whip up my own instead for this. The kits also came with cardboard bases, but I removed them and “glued” them onto a large Crunch bar instead. Because chocolate is always the right answer.
Speaking of chocolate… we had so much good candy for decorating! There were Butterfinger Peanut Butter Cup Snowmen. (Like…. could they get any cuter? No. The answer is no.) I also loved the Original Spree and Everlasting Gobstopper Snowballs in Reindeer-themed packaging. I had SweeTarts Merry Mix on hand too. And the Christmas themed Crunch bars of course. They really were the perfect bases! Plus the Crunch Medallions came in handy for our decorating!
I will say, it’s a good thing we had so much candy on hand. Because our decorating party went something like eat one, use one, eat one, use one… I think you get the idea.
The Butterfinger Snowmen were perfect in the “yard” and the Gobstoppers went great on the fences. I used the Sprees for lights. The boys used the SweeTarts Merry Mix liberally around their houses. The smaller Crunch bar circles were used for windows and doors… plus rooftop decorations. Not only were the candies perfect for decorating, they don’t have artificial colors or flavors in them, so they’re great for eating as well!
Made with no artificial flavors or colors and dressed up in packaging reminiscent of the ugliest of sweaters, the Nestle Crunch 1 LB Bar is a great stocking stuffer idea too. It’s not just for gingerbread house making!
We had so much fun decorating — and eating — it’s another wonderful memory we’ve created this holiday season. Grab all these tasty candies and get started with your own gingerbread house now!
This is a sponsored conversation written by me on behalf of Nestle. The opinions and text are all mine.
Social media platforms enable people from around the world looking to connect and build personal and professional relationships. Earlier this year studies found that there are currently over 2 billion active social media users.
If you consider the sheer number of people interacting on social networks, it seems like a no-brainer that both B2C and B2B brands should be spending time engaging with their audience, where they’re spending time. But finding a way to not only reach, but connect with audiences on social networks has become increasingly difficult.
Just a couple years ago, brands were able to build audiences on platforms like Facebook and get in front of the vast majority of their followers without investing in social advertising. These days, the average brand on Facebook will only reach 1-2% of their audience without boosting posts. Need proof? The amount spent on social advertising has increased by . Ouch!
To help ease the pain, we went straight to the source and tapped into the brilliant minds of marketers from brands like LinkedIn, Social Media Examiner, Social Media Today, BMC and our own team at TopRank Marketing to gain insights into their social media marketing predictions for 2017.
Experts Share Their Top Predictions for 2017
CEO/Founder, Social Media Examiner
Information toll stations must be paid for by the those who create content. @Mike_Stelzner
2017 Prediction: Content Creators Become Endangered Species
Algorithms, bots, artificial intelligence and people working for very big companies will destroy the business models of people who produce content by disrupting the free flow of information.
Before the Internet, the power brokers of information were a few media companies that controlled the newspapers, magazines, radio stations and television. The Internet busted through those barriers and allowed anyone to produce anything for any audience. Information flowed and content mediums like blogs and podcasts flourished.
The Internet was the great system of disintermediation, eliminating the middleman and allowing a free flow of information.
But, in the very near future, this information flow will be filtered and measured and censored in the name of “reducing clutter” and revealing “only what’s important.”
Facebook will decide what you see. Google will serve up only that content that complies with its rules and are housed on its servers. Email solutions like Gmail and Yahoo will tighten their own algorithms so even reaching the inbox is at risk.
The information distribution highway will have toll stations that must be paid for by the those who create content.
If you want your content seen, you’ll need to house it inside the companies that control the toll stations. Google, Facebook, LinkedIn and more will incentivize content creators to not link to off-site content. These large businesses will become the equivalent of the 1990s America Online–a type of “Hotel California,” where you can enter but never leave.
Traffic to websites will decline and blogs will shut down. Gone will be the days of information flow and true information freedom. The future will only be more controlled, more filtered and less open.
But, born from this filtered, computer curated world, will come something new. Some young person in a spare bedroom will invent the next big idea that frees information once again. The pendulum will start swinging back and content creators will experience a new creative renaissance.
Are you ready for the change?
Senior Manager – Social Media, BMC
Undoubtedly, live video content will continue to take over newsfeeds. @carlosgil83
The biggest challenge marketers will face in 2017 is the same that they seemingly face year over year which is keeping up with the innovation around emerging marketing channels and technologies, such as Snapchat, Facebook Live, and AR/VR, while still maintaining an active presence on the traditional platforms used by the masses (i.e. print, social, digital, etc.). Undoubtedly, live video content will continue to take over newsfeeds with Facebook flexing its muscle as the go-to platform for marketers meanwhile Snapchat, and its looming IPO, will result in Snapchat attracting more brands as advertisers to their platform.
Content Marketing Lead, TopRank Marketing
One opportunity in the coming year will be for brands to focus on user experience. @CaitlinMBurgess
The social media landscape is in a constant state of change, but the one thing that will probably never change is the reason people use social in the first place: to feel and be connected.
As a result, I think that one of the greatest opportunities in the coming year and beyond will be for brands to focus on user experience by creating a unique, entertaining and engaging destination for their audiences.
Think about it. Social media platforms are constantly tweaking their formats and algorithms to provide users with the best possible content and experience, making it more difficult for brands and marketers to get organic visibility. Plus, nearly every brand is on social media, competing for the top spots. But what if your pages were able to offer such an awesome, relevant experience that would entice people to navigate their on their own to see what the latest discussion, video or tip was?
All that said, I think to create a destination, one important focus will need to be on, not just traditional social media marketing. From native video and long-form content to actively encouraging and participating in discussions, you need to ask yourself why anyone would visit your pages in the first place. Do you have a niche expertise or offering? Do you provide great entertainment? What is it that could set you apart? How can your social content connect? Then combine all that with data and insights to begin building a strategy to get people there, participating and coming back.
Senior Content Marketing Manager, LinkedIn Marketing Solutions
content marketers are going to strive to become even more empathetic in their content topics. @Goldmegs
Empathy in a World Divided
From Brexit to the American election, 2016 has been an eye-opening year and a divisive one for many around the globe. A chasm has come to the surface in a way that really no one can deny. It’s a divided world. As a result, my prediction (and personal hope) for 2017 is that social media and content marketers are going to strive to become even more empathetic in their content topics. I hope we’re also going to be committed to creating content that is humanizing with the innate ability to understand and share the feelings of others.
Content & Social Media Manager, Social Media Today
The biggest shift in social media marketing is (and will be) focus. @adhutchinson
For years, traditional marketing has aimed for broadcast, to reach as many people as possible, as often as possible. And that makes sense – brand association is a powerful device, and higher exposure leads to better cognitive connection in the consumer. But at the same time, the new age of social media, fuelled by the masses of online data, has opened the door to whole new approaches, methods of connection that no one is fully across yet, given it’s so new.
Because of this, I’d expect to see increased focus on both niche communities and better online and offline data connection in 2017.
On the first, personalization is growing, more and more brands are learning how to be more effective with content that’s targeted to individual users based on who they are, what they do and what they’re interested in, among many other traits. In times past, this was impossible, but such data is now freely available, and the more brands are using this more focused approach, the more the expectation for others to follow suit increases in step. Because of this, you can expect to see more brands segmenting and focusing their content and marketing efforts in order to appeal to more specific audiences and use-cases.
On the second, social ROI has long been the thing that critics fall back on, that you can’t connect a ‘Like’ to a cash money result. But you can, and more and more systems and processes are being developed for just that. Facebook, for example, has been evolving its Conversion Lift metrics which correlate online ads and offline sales, incorporating data from the businesses POS system. With the evolution of beacons, geofencing and other tracking technologies, it’s going to become easier for more businesses to directly link their on and offline efforts, enabling them to outline definitive ROI trails.
Create A Content Destination & Engage Your Audience
Phew! If we take a look at just the last few months, there have been tremendous advances made in social technology, and the way that users interact with social networks. Imagine what all of 2017 will hold!
Creating an impact on social comes down to a few very simple ideas which include finding ways to uncover how your social audience interacts (and do that) and developing a destination that they will want to come back to again and again (like blogs have traditionally done) so that you don’t have to rely only on advertising to drive eyeballs to your content.
Disclosure: LinkedIn is a TopRank Marketing client.
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H1N1 influenza virus or swine H1N1 virus is a causative agent of infectious disease caused in human beings known as H1N1 or commonly referred as swine flu. The H1N1 virus mainly affects the respiratory system including nose, lungs and throat of the infected person. In addition to human, H1N1 virus affects various species such as birds, swine, horses etc. The H1N1 influenza virus caused a worldwide pandemic in the recent years. H1N1 virus can be classified on the basis of antigenicity of its surface glycoproteins neuraminidase and hemagglutinin. Hemagglutinin helps the virus to bind to host cell receptors. This simplifies viral entry into the host cell. Neuraminidase protein enzymatically splits terminal sialic acid residues from mucins, thereby letting the virus to reach underlying cells in the respiratory tract. The global H1N1 vaccination are administered to for active immunization against the H1N1 influenza virus. The global H1N1 vaccination market is anticipated to boost in the focus period due to the rising cases of swine flu. Additionally, the rising geriatric population increases the risk of respiratory tract diseases, and immune deficient diseases, thus increasing the risk factor for acquiring H1N1 influenza. Moreover, increased research in the field of vaccine technologies and significant government support are driving this market. However, lack of awareness and absence of experienced medical professionals are restraining the growth of H1N1 vaccines market. Furthermore, high capital requirement and stringent regulations are also hindering the growth of the global H1N1 vaccination market.
The global H1N1 vaccination market has been augmented based on brands. The drugs brands include Agripal (Panacea Biotec Ltd), Fiuarix (GSK Pharmaceuticals Ltd), Influgen (Lupin Laboratories Ltd.), Influvac (Solvay Pharma India Pvt Ltd), Nasovac (Serum Institute of India Ltd.), Vaxigrip (Sonofi Pasteur) and others.
North America and Europe lead the global H1N1 vaccination market in terms of revenue. This is majorly due to the developed research infrastructure in these regions. The U.S. holds the largest market for H1N1 vaccination, followed by Canada, in North America. In Europe, Germany and France dominate H1N1 vaccination market. However, the Asian H1N1 vaccines market is expected to exhibit a high growth rate during the forecast period due rising cases in the region, particularly in India. Moreover, increasing awareness among the masses about the diseases coupled with growing government initiatives and programs to raise awareness among people about various infectious diseases in Asia. This has resulted in the significant rise in demand for H1N1 vaccines for the prevention of swine flu. Moreover, several companies are constructing their manufacturing and research facilities in developing regions given the low wages to be paid, availability of a large talent pool, and less stringent environment and health and safety regulations. Growing medical infrastructure and economies in developing countries such as India and China, the discovery of new vaccines with greater efficiency, and advancements in the field of biomedical science are expected to offer good opportunities to the players in the H1N1 vaccines market. Frequent strategic collaborations and mergers between manufacturing companies and government associations as well as product launches are the current trends in the global H1N1 vaccines market.
Some of the major players operating in the global H1N1 vaccination market are AstraZeneca plc, Medimmune, GlaxoSmithKline, Novartis, and Sanofi Pasteur. Baxter, Sinovac, Commonwealth Serum Laboratories, Zydus Cadila and Others.
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In many ways, business owners live in strange and decidedly contrasting times. While the economic climate continues to contract and restrict the portents for growth, for example, technology continues to evolve and afford new opportunities to businesses.
Social media marketing is the perfect embodiment of this, as it’s a low-cost medium that affords your venture access to a huge, global audience.
In this post, we’ll look at why social media marketing is so important using some of the most compelling and recent statistics.
1. 95% of adults aged 18 and 34 are most likely to follow a brand through social media
Today’s generation of customers are increasingly active on social media, and this means that your business should be too.
In fact, an estimated 95% of adults aged between 18 and 34 are most likely to follow a brand and its progression through social media, with channels such as Twitter, Instagram and Facebook particularly popular. This makes sense; especially as this demographic includes Millennials, who prefer organic interactions with brands and like to curate their own content.
So long as you leverage an integrated social profile that includes sites which are relevant to your audience, investing in social media marketing is the best way of keeping in touch with customers in 2017
2. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
On a similar note, social media has created a scenario where a rising number of purchases are influenced by referrals and recommendations within a personal network.
This is reflected by the fact that a staggering 71% of customers who have enjoyed a positive social experience with brands will recommend this company to others, so it’s crucial that you invest in your marketing efforts and create an effective customer service tool.
With an integrated and effective social media marketing campaign (and a focus on delivering outstanding service through channels such as Twitter), you can increase brand engagements while also boosting customer retention levels. You may need some expert guidance with this, so consider partnering with an expert service provider like Ingenuity Digital.
3. Over 4.4 million videos were uploaded directly to Facebook in February 2016, generating 199 billion views
Visual marketing is thought to drive higher levels of engagement among customers, particularly through social channels. There were an incredible 4.4 million videos uploaded directly to Facebook in February 2016, for example, and these generated more than 199 billion views.
When you also consider the marketing pull of sites such as YouTube, it’s clear that social videos offer an excellent way of engaging customers.
There are two things we can take from this. Firstly, marketing on social media offers you access to a global audience that is increasingly likely to engage with brands. Secondly, video marketing is an excellent way to capitalize on this and deliver your message more effectively.
Read Full Article Here – Why Social Media Marketing Is Important for Any Business
In this report, the global Porcelain Teeth market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022.
Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Porcelain Teeth in these regions, from 2012 to 2022 (forecast), covering
Global Porcelain Teeth market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players including
St Dental Care
On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into
On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate of Porcelain Teeth for each application, including
To Permanent Teeth
1 Porcelain Teeth Market Overview
1.1 Product Overview and Scope of Porcelain Teeth
1.2 Porcelain Teeth Segment by Type (Product Category)
1.2.1 Global Porcelain Teeth Production and CAGR (%) Comparison by Type (Product Category)(2012–2022)
1.2.2 Global Porcelain Teeth Production Market Share by Type (Product Category) in 2016
1.2.4 Zirconium Dioxide
1.3 Global Porcelain Teeth Segment by Application
1.3.1 Porcelain Teeth Consumption (Sales) Comparison by Application (2012–2022)
1.3.2 Dental Restoration
1.3.3 To Permanent Teeth
1.4 Global Porcelain Teeth Market by Region (2012–2022)
1.4.1 Global Porcelain Teeth Market Size (Value) and CAGR (%) Comparison by Region (2012–2022)
1.4.2 North America Status and Prospect (2012–2022)
1.4.3 Europe Status and Prospect (2012–2022)
1.4.4 China Status and Prospect (2012–2022)
1.4.5 Japan Status and Prospect (2012–2022)
1.4.6 Southeast Asia Status and Prospect (2012–2022)
1.4.7 India Status and Prospect (2012–2022)
1.5 Global Market Size (Value) of Porcelain Teeth (2012–2022)
1.5.1 Global Porcelain Teeth Revenue Status and Outlook (2012–2022)
1.5.2 Global Porcelain Teeth Capacity, Production Status and Outlook (2012–2022)
2 Global Porcelain Teeth Market Competition by Manufacturers
2.1 Global Porcelain Teeth Capacity, Production and Share by Manufacturers (2012–2017)
2.1.1 Global Porcelain Teeth Capacity and Share by Manufacturers (2012–2017)
2.1.2 Global Porcelain Teeth Production and Share by Manufacturers (2012–2017)
2.2 Global Porcelain Teeth Revenue and Share by Manufacturers (2012–2017)
2.3 Global Porcelain Teeth Average Price by Manufacturers (2012–2017)
2.4 Manufacturers Porcelain Teeth Manufacturing Base Distribution, Sales Area and Product Type
2.5 Porcelain Teeth Market Competitive Situation and Trends
2.5.1 Porcelain Teeth Market Concentration Rate
2.5.2 Porcelain Teeth Market Share of Top 3 and Top 5 Manufacturers
2.5.3 Mergers & Acquisitions, Expansion
Key Questions Answered in the Report
· What will the market size and the growth rate be in 2021?
· What are the key factors driving the Porcelain Teeth Market?
· What are the key market trends impacting the growth of the Porcelain Teeth Market?
· What are the challenges to market growth?
· Who are the key vendors in this market space?
· What are the market opportunities and threats faced by the vendors in the Porcelain Teeth Market?
· Trending factors influencing the market shares of the Americas, APAC, and EMEA?
· What are the key outcomes of the five forces analysis of the Porcelain Teeth Market?
We are a leading repository of market research reports and solutions catering to industries like Comm & Technology, Energy & Power, Food And Beverages, Automotive & Transportation, Healthcare & Life Science etc. This large collection of reports assists organizations in decision-making on aspects such as market entry strategies, market sizing, market share analysis, competitive analysis, product portfolio analysis and opportunity analysis among others. We also assist in determining the best suited and targeted report from our large repository of global reports, company-specific reports and country-level reports.
Debora Alves, better-known as Deh Alves, is a gorgeous model who offers up Halloween party ideas that guys should know about to make the day awesome.
Social media marketers may share similar goals (increasing reach, engagement, traffic & leads) but they struggle with different challenges. While some get stuck choosing the right tools to manage social media, others can’t move past content creation for multiple accounts or hiring.
Social media marketers don’t spend their days playing on Facebook, after all. The job takes real technical and creative skills.
Irrespective of which their struggles are, most social media marketers have areas in which they hope to improve. There’s room for optimization of the methods used in facing social media marketing challenges. The following is a list of social media challenges that you might have faced, with plausible solutions that you can explore.
1. Managing content for multiple social networks/accounts
Scenario 1. In-house social media marketers need to manage at least 3 company social media accounts (Facebook, LinkedIn and Twitter/Instagram).
Say your policy is to post once on Facebook, once on LinkedIn and thrice on Twitter daily. That’s a total of 5 posts to create and publish everyday.
Scenario 2. Agency social media marketers need to manage at least 3 social media accounts per client. If an agency has 20 clients, that’s 60 social media accounts in total to manage.
Say you create 5 posts daily for each client (1 Facebook, 1 LinkedIn, 3 Twitter), that’s a total of 5*20 or 100 social media posts everyday!
Here are smart and effective alternatives to creating content on a daily basis:
- Recycle evergreen posts, best posts, inspirational quotes and seasons greetings.
Evergreen posts can generate views months or even years after they are published, like the post in the screenshot below which was first published in May and still continues to get views.
You can store them on DrumUp’s content libraries for easy re-scheduling. Libraries can also be set on “auto-post” for automatic re-scheduling until a date of your choosing.
- Curate content from influencers and expert bloggers.
Set up keyword based content suggestions streams and RSS feeds to curate content from the best writers and your favorite blogs.
Use DrumUp’s @mention suggestions to notify people when you share their content for added engagement and value.
Content suggestions also have great ideas that you can use as reference for your posts.
2. Creating content for an international audience
Targeted content is a key component in every marketing activity. The most effective social media posts speak to their target audience. To create such posts, social media marketers need to identify and understand their buyer personas.
When expanding internationally, it can be difficult to not only understand culturally different audiences, but also create content that effectively markets products to them.
- Narrow down your global target markets to three most important groups.
You can use audience insights on Google or Facebook Analytics to get a sense of who most of your customers are.
- Customize your communication to include seasonal, monetary and lingual references so your social media fans and website visitors feel at home when interacting with your brand.
- Identify team members who are originally from other countries or who have spouses from other countries, have worked for global organizations or speak languages from other countries and appoint them as ambassadors who can connect you to global target audiences.
3. Choosing the right social media management tool
Choosing the right technology is a major concern for social media marketers because there are just too many options and it’s impossible to evaluate all of them before making a decision. Most marketers ask friends, contemporaries and experts for opinions, which can vary and fail to be conclusive.
Sometimes, the tools you choose may not have all the features you desire, in which case you might have to invest in multiple tools to manage your social media activities.
It’s interesting to note that most top marketers’ find automation software to be the most important of marketing tools, while 40% cite automation to be priority in the coming year.
- List down features based on the degree of priority – high or low. Narrow down software possibilities to the five best options.
- Create a cost vs features report for the top five tools before making a decision.
- Schedule posts to Facebook, LinkedIn and Twitter – custom schedule, automatic schedule, repeat schedule and “auto-post”.
- Save posts to online content libraries and set them on “auto-post”.
- Curate content from RSS feeds and keyword based content suggestions.
- Add emojis, GIFs (in-app from GIPHY) and images (editable) to custom posts.
- Increase post reach and engagement via organic content promotion and employee advocacy.
- Shorten and track links and social media engagement (likes, shares, CTR).
- Add hashtags and @mentions to post via in-app recommendations.
4. Generating engagement, traffic & leads
Social media marketers are great at creating content, but many of them can’t seem to create enough demand for their content. As a result, most social media posts earn negligible engagement and traffic.
As the years pass and competition grows fierce, generating content demand becomes tougher. Conversely the numbers of channels available to promote content grow in number, leaving social media marketers juggling between channels and content, without effect.
- It’s important to verify if you’re actually creating high-quality content (when compared to competition) and if that’s the content your audience wants.
- Next, figure out if you’re promoting the content on the right channels, in a way that your target groups will notice it.
Consider changing your content strategy to increase social media engagement and grow your traffic and leads.
Today, more than ever before, people are being force-fed content via email newsletters, push notifications and social media feeds. With social media platforms even suggesting content, people rarely have to search for what they need anymore (unless they have the need).
- Understanding audience intent is critical in today’s market. People aren’t scrolling through social media feeds looking for your brand’s content. It pays to be aware of this when creating content for social media.
5. Measuring the ROI of social media marketing
Measuring the ROI of social media marketing has always been a challenge and a necessity, in understanding the impact of marketers’ daily activities. Further, proving an ROI has always been central to justifying the marketing spend and convincing higher-ups to allocate a higher budget.
Tracking the ROI of marketing activities isn’t easy, as it’s difficult to connect them with sales. Many higher-ups and clients (in the case of social media agencies) refuse to settle with this explanation, and need more to stay enthusiastic about social media.
- Get your sales and marketing teams to collaborate and share information.
- Utilize analytics tools (Google analytics and social media analytics) along with tagged URLs to track your traffic across platforms.
- Measure metrics based on your goals and efforts. For instance, if your goal is sales, also consider how social media marketing affects brand perception, awareness and in turn sales.
Social media marketing is a job with several challenges, five of which have been discussed on this post. What are your pain-points? How are you dealing with them? We’d love to hear from you.
5 of the Biggest Challenges Social Media Marketers Are Facing (& How You Can Deal with Them)
Global Uterine Fibroid Embolization Devices Market: Description
Uterine fibroid embolization (UFE) is a minimally invasive treatment used to treat fibroid tumors in the uterus. The uterine fibroid embolization procedure is also sometimes referred as a uterine artery embolization (UAE). UFE is also been used to treat other complications such as placenta accreta, placenta previa and arteriovenous malformations of the pelvis. Uterine fibroids are the most common benign tumor growths in the walls of the uterus (intramural fibroids), within the uterine cavity (sub mucosal fibroids) or on the serosal surface of uterus (subserosal fibroids). These fibroid tumors are also known as myomas and it is very rare for them to turn into cancerous tumors. The symptoms associated with these utreal fibroid tumors include heavy menstrual bleeding, pain in the back of legs, anemia, constipations, pain in the pelvic region, pressure on the bowel or bladder and other debilitating symptoms. Usually, uterine fibroids affect around 20% to 40% of women who are aged over 35 years.
The most common treatment options that are commercially available in the market for uterine fibroids include myomectomy (surgical removal of the fibroids) and hysterectomy (removal of entire uterus). The other treatment options that have shown moderate efficacy with some unwanted side effects in treating uterine fibroids include hormone therapy, myolysis (use of thermal energy to kill fibroid tissue), endometrial ablation and ultrasound therapy. In a typical UFE procedure, healthcare professionals use an x-ray camera known as fluoroscope to deliver the small particles to the uterus and fibroids. These small particles are injected through a flexible and thin tube called a catheter. Further, these block the arteries that provide blood flow, causing the fibroids to shrink. Approximately 90 percent of women with fibroids are experiencing relief of their symptoms with UFE procedure.
Global Uterine Fibroid Embolization Devices Market: Drivers and Restraints
The market for uterine fibroid embolization devices is expected to show a huge growth potential in near future. The contributing factors behind such an assessment include increasing number of patients seeking UFE treatment, growing demand for the minimally invasive surgical treatment options, rise in base of geriatric population and growing healthcare awareness among the patients. Additionally, high treatment efficacy of UFE procedure compared to other treatment options, with a low risk of complications are likely to boost the growth of this market in future.
Global Uterine Fibroid Embolization Devices Market: Geographical Dynamics
Geographically, the North America region accounts for the largest share in the UFE devices market. North America is followed by Europe. The dominance of North America is attributable to a rapidly aging population that can afford to spend on expensive treatments.
Moreover, the presence of leading market players has proven favorable to North America gaining a leading position in the market. Additionally, growing healthcare awareness among the population and rising number of uterine fibroid patients further driving the growth of this market.
However, the Asia-Pacific region is projected to report the fastest growth rate in this market the near future due to the high population in countries such as India and China. Greater awareness among patients will also create new growth opportunities. Additionally, a healthy medical tourism sector in countries such as India, Thailand, and Singapore and an overall rise in healthcare spending will back the growth of the Asian region. However, growth of this market might be hamstrung because of a lack proper reimbursement plans in developed countries.
Major players operating in this market include Boston Scientific Corporation, Merit Medical Systems, BioSphere Medical Inc., Hologic and Johnson & Johnson. Cook Medical, Ferring Pharmaceuticals, Conception Technologies, Smiths Medical and Smith & Nephew.
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