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Social Media Marketing World 2018 Speakers Explain How To Improve Your Social Media Strategy

In today’s world, digital marketers need to keep up with many different contributing factors to a successful social media strategy.

In this Q&A, we caught up with three expert speakers scheduled to present at who each talked about a different area strategists should master. First, we all know video is a powerful tool for engagement, but live video is an even more powerful and authentic tool to draw in an audience. Second, we get into insourcing vs. outsourcing social media and when companies should do each. Third, we dive into how companies can prepare for an inevitable social media crisis ahead of time.

Each speaker will be part of the track at SMMW, which is sponsored by . You can hear more insights from them by attending their sessions mentioned below.

Carmen Shirkey Collins, Social Media Lead of Cisco’s talent brand (@WeAreCisco)

Carmen is an award winning social media enthusiast with ten years experience. She has managed Cisco’s talent brand social media team for over three years with the aim of helping the company acquire and retain top talent.

Carmen will be part of a panel of social media experts for the How Brands Are Succeeding With Live Video session.

Q: How big of an effect has video had on businesses using social media?

A: Brands that understand that social is mobile do well. You need content that draws the attention of people who are on their mobile device because most people are. If you post a 5 minute video, no one will watch it. Brands that do short snippets of video see success.

Q: How is live video a helpful tool for businesses compared to pre-recorded videos?

A: Live video is more authentic. Anything can happen when you’re live and that’s what makes it real. It makes it more personable and relatable.

At Cisco, we’re cultivating our employees to be camera correspondents on live video. They show their personality, interview each other and talk about what life at Cisco is like. No one cares what a brand says. They care what people say, so we ask our employees to be our influencers, and it really does work for us.

Q: How difficult is it to implement a video into your social media strategy?

A: Anyone with any budget can do video. You have to think about who your audience is and how you want to do it. Know your audience, what your message is, how to say it, and have goals to show success. If your goal is awareness, it’s different metrics than click throughs.

Brooke B. Sellas, CEO and Founder of B Squared Media, LLC.

Brooke runs a social media and digital marketing agency, which she founded six years ago. Her company specializes in “done-for-you” social media management where customers outsource their social media presence. The agency will develop, implement and run a customized social media strategy based on clients’ specific needs.

Brooke will be part of a panel of speakers during a session titled, Organization for Social Success: Insource? OutSource? No Source? Panelists will debate whether organizations should outsource their social media presence or keep it in house.

Q: What is your side of the debate during your session at SMMW?

A: My view is very different because my business offers outsourcing. I believe social media should be in house because no one knows your brand or your company better than you do. But I think there will always be a need for people like us. The average social media manager in the U.S. is making $96,000 a year. Not everyone can budget for that. You also have to get them to work Saturdays, Sundays and holidays. That won’t always happen, so there will always be a need for outsourcing.

Q: What’s a common mistake you see social media marketers make today, and what should they be doing instead?

A: A lot of mistakes are around . To make your KPIs, you have to know what your goals are. Don’t just go by basic metrics. Not everyone cares about their number of followers. If your goal is 10,000 followers, that’s great, but what if those followers aren’t meeting your other goals?

One of our clients is in a very niche market, so they don’t have a ton of followers on social media. But what they do have is a very high click through rate, and that’s important to us.

Q: What’s a life lesson you learned early in your career that really helped you professionally?

A: For me, business growth is truly somewhere in between company culture and ruthless efficiency. You need to have processes that are shareable and transferable on the efficiency-side, but you also need people who understand the company mission. Somewhere in between is the perfect formula for growth.

As for social media, think conversation and not campaign. If people picked up on that, they would do a lot better on social.

Fiona Birch, Founder & Chief Digital Strategist of Pro Athlete Online

Fiona is a social media expert that specializes in risk management. Her company helps teams, coaches, and athletes of all levels build a resilient brand on social media in order to withstand future crises and create opportunities.

She will be speaking at the How to Protect Your Reputation by Building a Resilient Brand session.

Q: What is social media risk and how do you help people handle it?

A: It’s about bad situations that happen to you and having a strong enough brand reputation that you can weather an inevitable crisis. I get people to understand they are going to have a situation at some point. What are you doing now to prepare for it?

I’ve worked a lot on social media risk, and my company often does get brought in after the fact. But it’s about building something that withstands those situations before they happen. We look at what’s good to do and what’s bad to do. You should never be in crisis mode.

Q: What’s a best practice you suggest to people to better prepare themselves for social media crisis? 

A: Show people the real you so they’ll accept all of you. If people feel like you are being yourself and they know who you are, even if you’re arrogant, they’ll still think you’re sincere. Always be honest and truthful because you need to deal with perceptions.

Q: What are some examples of crises people need help with?

A: NFL player Laremy Tunsil went through a crisis right before the draft when a video posted on his Twitter account of him smoking marijuana. He needed to protect his password ahead of time.

Look at people like Logan Paul. He apologized and did a fantastic job, but that’s after the fact. What do you do to build a resilient brand ahead of time?

Venus Williams was in a car accident and someone died because of it. If she was drunk driving or had a history of it, you’d say, “here we go again.” There would be assumptions. But she’s been very open, so she didn’t get that type of reaction. People said, “hey, hang on. There must be something more here.”

Q: What’s a life lesson you learned early in your career that really helped you professionally?

A: Someone told me about 20 years ago to show those around you that you are a thinker and not just a doer. If you are asked to do a lesser jobs, show the thinking behind what you are doing. You’ll get viewed differently. But at any stage, show you are a thinker, and you’ll get more professional respect.

Make sure you catch these speakers at their sessions during the Corporate Social track at SMMW, sponsored by GaggleAMP. Feel free to come by our booth to learn how you can use GaggleAMP for free for a year!


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How to Do Market Research the Easiest Way

how to do market research

For many beginning entrepreneurs, market research is a waste of time.

They kind of understand that market research is beneficial for business, but very often they take for granted that their ideas are great. They don’t want to check if their potential customers think the same way because they assume that they will love it.

In this post, I’m going to give you some insights into how to do market research so you don’t invest your time and money in risky ideas.

Why is market research important

Thanks to market research you will get to know if someone is potentially willing to buy your product or service. It helps to understand what your customers need and what they love so you can tailor your product or service to their needs.

There is another thing you’ll find out: it’s how your competition is doing and what they offer.

For example, what will happen if you decide to become a product photographer and you won’t do business research? You won’t know how many photographers are out there and what level of professionalism they represent.

If there is one photographer and his education stopped in the early 90s, you’re very likely to succeed. But if there are many talented photographers who already have professional equipment, contacts, experience and a nice portfolio… Then you should probably reconsider.

That’s why doing market research is so important – it helps you to evaluate your idea and give you a hint on how much money, effort and time you should invest in your business.

I know, once you’re starting a new business, the last thing you want to focus on is failure, but the truth is that you need to know what’s the risk of not being prepared for every eventuality.

Golden rules of market research

1. Spy on your competitors

There are a couple of things about your competition you should know before you start your own business:

  • How does their website look like?
  • What information does it contain?
  • What’s the price of their product?
  • Do they run social media channels?
  • What do people say about their products?

A more interesting tool is Website Grader, where you can check how your website is performing along with your competition. You just need to paste a link and it will tell you how strong the website is and will suggest a couple of improvements. Google Alerts and Website Grader are both free.

Another nice website is Alexa. It’s a tool helping to find out how much traffic your competitors are getting and from where it comes. It will also tell you what your web ranking is and how well your site is doing compared to others. You’ll see your competitors top keywords and what percentage of visitors come from search engines.

Alexa is not free, however it offers a 7 day free trial, definitely worth trying.

Depending on your business, you will find websites with product and service reviews. Such websites are great to learn what your competitor’s customers are thinking about their products. It’s also a good way to find out what’s your competition’s weakest points!

2. Talk to your potential customers

Before you start your business, as soon as you start it and as long as you run it, you have to gather customer feedback. The process of gathering it directly from your customers and website visitors is called primary research.

  • Customer surveys – you can place a survey on your website or send them via email or chat. They include a mix of open questions about your product, or questions with predefined answers.
  • User testing – an indirect way of gathering feedback is checking the way your customers use your products.
  • Approaching customers via phone and email – you can directly ask customers for feedback via phone and email. This can be either a follow up after previous contact or an independent attempt at asking the customer for an opinion on your product or service.
  • Social media – network sites give you an opportunity to host focus groups, conduct surveys and polls, ask industry experts and monitor brand mentions.

3. Analyze data that is already published

As called secondary research is looking for valuable information in reports and benchmarks that are already published.

It can help you to identify your competitor’s strong and weak points and it’s great knowledge about what can be improved in your industry. You can use it for your advantage!

how to do market research

This report contains information about over 4000 companies from 21 industries. Our customers can check the customer happiness for their industry, average number of chats per day, average response time and average handling time.

If you want to check your live chat benchmark, thanks to this report you could evaluate if your results are better than your competitors. It will give you information about what you can improve or where you’re better than your competitors.

Look for similar reports that will be suitable for your industry and check them regularly as they can be a great source of knowledge, so don’t forget to check them on a daily basis.

The price of not doing market research

Maybe you’ve heard about how Coca Cola made a decision to introduce a new product in the mid-80s. They’ve had the evidence that the taste is the most important thing for Coke’s customers, so they tried to introduce a new beverage that could replace the original Coke.

They’ve done 200 000 blind tests in the US, and more than half of the participants favored the new Coke over both the original Coke and Pepsi. Based on that, the company decided to introduce the new product and the original one was withdrawn from the market.

It turned out to be a terrible mistake as no one wanted to buy the new Coke. The company has reintroduced the original recipe but kept the new Coke on the business market hoping that eventually people will love it.

It turned out that market research was done wrong. The company assumed that the taste was the most important factor for the buyers. They did not think about different factors like symbolic value or emotional engagement people had with the original Coke.

It proves one thing: if you want to do market research, you need to ask the right questions and draw good conclusions.

So, if you’ve never done market research before, it might sound expensive or time-consuming. But the truth is that not doing a research or doing it the wrong way, can cost you much more.


    Houston Bachelor Party Ideas

    A bachelor party without cannot be fun. Being a best man, you should throw a memorable bachelor party for your friend who is getting married. You actually need to make your friend proud that he chose you to stand with him while taking the marriage vows and leaving his bachelorhood forever. Therefore, you need to find out wonderful locations, clubs, hotels, strip club and party ideas to give your friend the best gift- an unforgettable bachelor party. You won’t face any problem in finding out any of the above-mentioned things, as every detail is available online.

    When searching for a perfect place, you will find multiple options in Houston, including Heights Cigar Lounge, Star Fleets, Glitter Karaoke, Union bar & Lounge, House of Pies and more. Union Bar & Lounge is an amazing place to celebrate their bachelorhood and enjoy a refreshing bachelor party. If you are throwing the bachelor party in weekends , you will surely love this place. You need to book a table in the lounge to sit back and watch the people and Houston strippers get crazy. You will enjoy the mix music from 90’s and 40’s. The place also offers some packages to give you a VIP experience.

    Do you love a late night breakfast after a partying whole night? Then, come to House of Pies. Party hard and End the night by having a delicious and the best in town breakfast. It is a 24-hour Houston favorite place, that offers pies filled with fruits , creams and meringues. You can also try to spice up the taste with Texas Pecan fudge or something like that. Overall, you will sit back and enjoy the accommodating environment in the bars.

    Houston Strippers are renowned for their style, hotness and craze. The city is the most happening place in the state, and you have never been fun or excited before. Our beautiful girls and men will you full attention that your always wanted. As the largest city in the Texas, this beautiful city is not a place to go halfway. You need to make perfect place, and help you in doing it well.

    Once you decide to join a strip company or hire a Houston stripper before you start making the reports. To hire a stripper, you can try multiple strip clubs such as The Men’s club, Tony’s corner pocket, Treasures’s Scores Houston, dirt bar, and more. Bo not stick to a single choice, and try different to make your exploration.


    Magnificent Image Of Zambian Wedding Songs Fabulous Wedding Dress Reviews Wonderful Different Wedding Ideas Dazzle Weddingwire Interview Fabulous Wedding Thank You Cards Set Of 100 Wonderful Wedding Diy Centerpiece Ideas :

    Search Results of Magnificent Image Of Zambian Wedding Songs Fabulous Wedding Dress Reviews Wonderful Different Wedding Ideas Dazzle Weddingwire Interview Fabulous Wedding Thank You Cards Set Of 100 Wonderful Wedding Diy Centerpiece Ideas

    Formidable Impression Wedding Invitations Online

    Kadri Janan Wedding, 2017-11-14 12:35:45. The monsoon season is not an ideal time for marriages in India. However, it can prove to be an ideal setting for a wedding as it unites two people who decide to spend rest of their lives together. But chaos can be created if things are not well prepared in advance or left for the last minute. On the other hand, it can be very exciting to arrange the matrimony at a time that blends pleasant weather, fresh air and blooming flowers. With some prudence, foresight and early arrangements, getting married in monsoons can turn out to be great fun.

    Impactful Photograph of Wedding Gift Registry Ideas

    Korinna Kriemhild Wedding, 2017-11-15 20:40:28. Discuss how many children you would like to have, your political views, your religious views, your philosophy of handling money and other important issues. Schedule some times for heavy discussion. If you can’t work through the disagreements now, you may be in for a lot of heartache after marriage.

    Stylish Illustration Great Wedding Ideas

    Silva Vinh Wedding, 2017-11-12 13:57:35. There are points in life which we need to make decisions that can completely change our lives forever. One is when the wife decides to give up the marriage that she thought can give her happiness. It is neither a simple nor an ordinary decision to make as there are persons that can be affected like the children and family. Any woman who comes up with this decision must be struggling to make her marriage happy or even harmonious. It needs a lot of time and thoughts before finally deciding to file for divorce.

    Picturesque Photos of Designer Dresses For Wedding

    Rosetta Tordis Wedding, 2017-11-15 08:43:46. b) Outside the box venue: Weather your gala day is small or big, castles are an unbeatable host. These can make your wedding day so much special that you can call treasure of your memories. The stately host gifts you romance in its magnificent rooms, ball rooms and dining room. Each room appears like a token of love where you have cushiony bed and en suit bathroom. Sophistication lies in every corner of such places. Its eye-catching backdrops are an add-on surrounding to fall in love with your spouse.

    Momentous Illustration Discount Wedding Gowns

    Corina Marisol Wedding, 2017-11-12 08:00:58. If the wedding is given by your mother, and your parents are divorced, use your mothers maiden name plus your fathers last name:

    Exquisite Figure Wedding Album

    Sela Anamarija Wedding, 2017-11-11 17:41:31. On this date a wedding photographer knows well about the aspect that every individual and even the married couples want to preserve all their wedding photos for an endless period of time. So the photographer leaves no trace of negligence in dedication to generate those special smiles and joys. The best way of satisfying life is to bring certain happiness in the market.

    Awesome Image of Wedding Invitation Kits

    Aggie Lala Wedding, 2017-11-16 16:26:03. A beach wedding might seem more suited to the tropical climes of the Caribbean but Tunnels Beach in Devon offers a beautiful beach location to tie the knot. Even the weather cant stop a wedding here, as there is a stylish function room overlooking the sea that will protect your guests from the ever-changing British weather. Tucked away in a private cove, there are stunning views and amazing sunsets that will make the perfect backdrop for you special day. There is even a resident seal that is known to show up on the shore during a wedding!


    Global Human Coagulation Factor VIII Market Research Report 2017-2022

    Global Report 2017 is a professional and deep research report in this field. For overview analysis, the report introduces Human Coagulation Factor VIII basic information including definition, classification, application, Market chain structure, Market overview, policy analysis, and news analysis, etc.

    For technical data and manufacturing plants analysis, the report analyzes Human Coagulation Factor VIII leading suppliers on capacity, commercial production date, manufacturing plants distribution, R&D status, technology sources, and raw materials sources.The Report important aspects like development Trends , Capacity Production Overview,Production Market Share Analysis, Demand Overview and Supply Demand.Each market segment is then analyzed considering its contribution in terms of volume produced (in kilo tons) and the revenue it generates (in US$).The past price of 2012-2017 and future price of 2017-2022 are analyzed according to the supply-demand relation, as well as perspectives and forecasts.

    For Market chain analysis, the report covers upstream raw materials, equipment, downstream client survey, marketing channels, Market development trend and proposals, which more specifically include valuable information on Human Coagulation Factor VIII key applications and consumption, key regions and consumption, key global distributors , major raw materials suppliers and contact information, major manufacturing equipment suppliers and contact information, major suppliers and contact Information, key consumers and contact information, and supply chain relationship analysis.

    This report also presents Human Coagulation Factor VIII product specification, manufacturing process, and product cost structure etc. Production is separated by regions, technology and applications. In the end, the report includes Human Coagulation Factor VIII new project SWOT analysis, investment feasibility analysis, investment return analysis, and development trend analysis.

    In conclusion, it is a deep research report on global Human Coagulation Factor VIII Market. Here, we express our thanks for the support and assistance from Human Coagulation Factor VIII Market chain related technical experts and marketing engineers during research team’s survey and interviews.

    Data source: customs database, Market association, expert interview and network information, etc.


    Glam Oscar Party Ideas with House of Hargrove

    The glitz! The glam! Beautiful dresses on beautiful people! The Oscars are a yearly extravaganza of glamour that we lucky regular-folk get to watch from the comfort of our homes. The Oscar party is a tradition that brings together all of our favorite things– , , friends, and friendly competition (those ballots aren’t going to fill themselves out!)

    We are so pleased to share blogger Elaine Hargrove’s House of Hargrove Oscar Party Ideas to get you started on the road to an epic Oscar night.

    Oscar Party Basics

    There are a few basic tenets of a great Oscar party, and they include indulgent food and wine options, a lot of glitter, and gold, gold, gold. Nothing says glitzy like an elegant gold mirrored bar cart, laden with beautiful glasses and bar accessories.

    When settling in for a long night of dresses, celebs and Best Song performances, it’s best to load up on rich treats both sweet and savory. From popcorn covered in edible glitter and delicate, buttery palmiers to sumptuous brie on water crackers and tempting artichoke bruschetta, it’s easy to create a delectable spread for your Oscar party guests.

    Make the Room the Star

    A classic way to display your food and drink is a console table or multifunctional media stand that fits the overall aesthetic of your room and keeps people close to the main attraction– the awards! Accent your room with metallic decor that serves up Oscar gold, but don’t be afraid to mix metals and layer your balloons, banners and other decorations. Of course, don’t forget the Oscar ballots. That would be a “Titanic” mistake!

    Shop this post: Gold Bar Cart | Everett Foyer Table | Gold Metal Ice Bucket | Gold Faceted DOF Glasses | Gold Stemless Champagne Flutes | Metallic Confetti Stemless Wine Glasses | Metallic Confetti Champagne Flutes | Marble and Gold Tray | Galvanized Cake Stand | Wire 3-Tier Rack | Gold Telescoping Frame | Gold Standing Frames | Square Glass Bowls

    Food Featured: Carr’s Water Crackers | Lactoprot Brie Wheel | Elki Artichoke Bruschetta | Movie Theater Popcorn | Sugarbowl Mini Palmiers

    For more sweet tips and entertaining ideas make sure to visit the House of Hargrove!