35 Floral Spring Wedding Ideas

During the season where everything is in bloom, it is only necessary to share with you some of our favorite floral spring wedding ideas. Spring weddings are all about the pinks, oranges and pastels and we aren’t complaining! From the perfectly designed floral stationery to beautiful blush bouquets, we believe we have rounded up the prettiest ideas for spring nuptials with a floral flair.


35 Floral Spring Wedding Ideas - Inspired by This

Event by Caroline Dutton Events, Photo by Jodi Miller Photography


35 Floral Spring Wedding Ideas - Inspired by This

Event by A Good Affair, Photo by Allison Maginn Photography


35 Floral Spring Wedding Ideas - Inspired by This

Stationery by Bella Figura



Valorie Darling Photography



Stationery by Xowyo Paper & Press, Carrie Patterson Photography


35 Floral Spring Wedding Ideas - Inspired by This

Photo by Alexandra Wallace


35 Floral Spring Wedding Ideas - Inspired by This

Wedding by CCL Weddings, Photo by Brandon Kidd


35 Floral Spring Wedding Ideas - Inspired by This

Event by Belle Destination Weddings & Events, Photo by Joanna Tano Photography


35 Floral Spring Wedding Ideas - Inspired by This

Event by Bluebird Aspen, Photo by Kate Holstein


35 Floral Spring Wedding Ideas - Inspired by This

Photo by Taylor Abeel Photography


35 Floral Spring Wedding Ideas - Inspired by This

Photo by POP Wedding


35 Floral Spring Wedding Ideas - Inspired by This

Makeup by Mariah Nicole Beauty, Event Planning by Lisa Kahn Events, Floral Design by Unique Floral Designs, Photo by One Eleven Photography


35 Floral Spring Wedding Ideas - Inspired by This

Wedding by La Cosa Bella Events, Photo by Katy Cook Photography


35 Floral Spring Wedding Ideas - Inspired by This

Florals by Krista Jon, Photo by Leah Lee Photography


35 Floral Spring Wedding Ideas - Inspired by This

Photo by Krista Mason Photography


35 Floral Spring Wedding Ideas - Inspired by This

Florals by Falls Flowers, Photo by Love Me Do Photography


35 Floral Spring Wedding Ideas - Inspired by This

Dress by Lady Evelyn, Photo by Sara Byrne


35 Floral Spring Wedding Ideas - Inspired by This

Event by Nicole George Event Planning & Design, Photo by Half Full Photography


35 Floral Spring Wedding Ideas - Inspired by This

Photo by Elizabeth Fogarty Photography


35 Floral Spring Wedding Ideas - Inspired by This

Event by Moana Events, Photo by What a Day! Photography


35 Floral Spring Wedding Ideas - Inspired by This

Stationery by Paper Tree Studio


Studio 29 Photography, Florals by Milwaukee Flower Co. – Acrylic Menu by Couqui ,Styling by MK Social – Desserts by Yield Bakehouse


35 Floral Spring Wedding Ideas - Inspired by This

Hair & Makeup by Page Beauty, Photo by Emma McGowen of Honey Honey Photography


35 Floral Spring Wedding Ideas - Inspired by This

Event by Intertwined Events, Photo by The Grovers


35 Floral Spring Wedding Ideas - Inspired by This

Photo by Rima Brindamour


35 Floral Spring Wedding Ideas - Inspired by This

Makeup by Renée Loiz Makeup, Photo by Our Labor of Love Photography



Photo by Sierra Ashleigh Photo, Peony Filled Wedding Inspiration


35 Floral Spring Wedding Ideas - Inspired by This

Event by Rothweiler Events, Photo by Justin Tinapay Photography


35 Floral Spring Wedding Ideas - Inspired by This

Event by Cape Cod Celebrations, Photo by Love Me Do Photography



Photo by Jenny Quicksall, Jewel Tone Wedding Inspiration


35 Floral Spring Wedding Ideas - Inspired by This

Event by Love Greyson, Photo by DanyC Photography


35 Floral Spring Wedding Ideas - Inspired by This

Event by Viva Bella Events, Photo by Nicole Dixon Photography


35 Floral Spring Wedding Ideas - Inspired by This

Desserts by Simply Brigadeiro


35 Floral Spring Wedding Ideas - Inspired by This

Event by Kate Whelan Events, Photo by Sarah Maren Photography



Photo by Keisey and Rocky, Intimate & Moody Botanical Wedding

Source

http://www.decoradvisor.net/wedding-ideas/35-floral-spring-wedding-ideas/

Everything You Need to Know to Rule the Social Media Marketing Sphere

Social Media Marketing

By 2020, approximately 2.95 billion people will be using social media. That’s approximately one-third of the earth’s population. If your business doesn’t have a solid social media presence, you’re leaving money and brand awareness on the table.

If you’re hoping to rule the social media marketing sphere this year, here’s how you can create a social media strategy that will get results:

Define Your Audience

The first step is to figure out who you’re targeting. That means getting specific about your demographic. If you try to appeal to everyone, you’ll be casting your net too wide and will lower your chances of success.

If you’re selling a product or service, you’ve probably already created buyer personas. If not, now’s the time to create them.

A buyer personas are semi-fictional representations of your customers based on real data and market research about your existing leads and customers. The more detailed you are with these, the better. You should know:

  • How old they are
  • Whether they’re mostly female or male
  • The role they have in their company
  • The salary range they’re earning
  • Where they’re getting their information
  • Their biggest challenges
  • Their pain points
  • Their future goals
  • How you can solve their problems

Once you understand who your customers are, you’ll be able to pinpoint where they’re hanging out online and what type of social posts will appeal to them.

Set Social Media Marketing Goals and Objectives

Without setting goals for your social media marketing, there’s no way you can rule the social media marketing sphere.

When you’ve established goals and objectives, you’ll be able to pinpoint what you need to do in order to succeed. When setting your goals, consider using the S.M.A.R.T framework. Goals should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timebound

A good example of an S.M.A.R.T goal could be: “For Facebook, we will increase brand awareness with photos introducing our new products. We’ll do this by posting four photos every week with the aim of generating at least 35 likes and 10 comments.”

Conduct an Audit

Before you can rule the social media marketing sphere, you need to see how your current social media use is doing. That means seeing who is connecting with you on each channel and how your current social media compares to your closest competitors.

Once you’ve done your audit, you should be able to clearly see each social account for your business, how they’re being used, and which channels you could potentially add to the mix.

Look at the buyer personas you developed earlier. These will help you determine which social media channels will be the most effective for your business.

Gather Inspiration

Not sure which type of information and content will lead to the most engagement? Look at what others are doing in your industry and see how you can stand out from competitors and reach prospects they could be missing.

Your customers can also offer you plenty of inspiration- not only through the types of content they share but also the way they phrase their content. Look at how your target audience writes and mimic the style (while keeping your brand voice of course). Learn their social media habits (when and why they share) and use that as a basis for your strategy.

One final source of inspriation? Leaders in your industry. From Taco Bell to Red Bull to KLM Airlines, these heavy hitters have managed to distinguish themselves through their social media strategies. Keep an eye on them and learn everything you can about the way they manage their social media.

Create Great Content

A content marketing plan is crucial if you want to rule the social media marketing sphere. This should include strategies for content curation and content creation, along with a content calendar.

Consider what types of content you’d like to post and promote on your social channels.

Separate this into separate target audiences if necessary. Decide how often you’ll need to post your content, who will be creating the content, and how you’ll promote it.

One thing to consider: When you’re attracting people back to your website, it’s crucial that your site is online. This may be the time to look into quality hosting online and choose a host that can guarantee the highest level of uptime.

Test and Adjust as Necessary

It’s not enough to simply create a social media marketing strategy and then sit back and relax. Instead, you’ll need to be constantly testing. Every action on social networks should have inbuilt testing capabilities.

For example, you could consider:

  • Tracking how many clicks each link gets on each channel with UTM parameters and URL shorteners
  • Use HootSuite for social media analytics and to track reach and success
  • Use Google Analytics to see which social posts lead back to your website

Along the way, record your stats. Then you can analyze your failures and successes and continually tweak your strategy in response.

Surveys are another good way to gauge your success — both offline and online. Ask your website visitors, email list, and social media followers how you’re doing with your social media channels. This is often an incredibly effective approach and can give you valuable insight when you’re finding ways to improve.

Settle in for the Long Haul

It’s important to remember that social media marketing is a marathon- not a sprint. Your strategy will be continually changing. As new social networks and channels emerge, you’ll probably need to add them to your plan. As you meet your goals, you’ll need to see new milestones.

Unexpected challenges will pop up that you’ll need to address. As you work to grow your business, you may need to invest in new marketing or social media related roles to take over your social marketing or grow your social presence online.

Ready to Rule the Social Media Marketing Sphere?

As you can see, there are plenty of things to consider when you’re creating a social media marketing strategy. If you work on the above steps, you’ll be dominating social media in no time at all.

Need some help with your website or SEO? Get in touch with us today to learn how our services can help your business get ahead.

The post Everything You Need to Know to Rule the Social Media Marketing Sphere appeared first on .

Source

https://inovativhosting.com/everything-need-know-rule-social-media-marketing-sphere/

Plug-in Electric Vehicles (PEVs)c Market Research – 2018

The recently announced research study entitled “Plug-in Electric Vehicles (PEVs)c“ Market Research Report is expected to launch by xx% Approx from 2018 to 2023 with a CAGR value of xx% Approx. Government across the world have taken considerable steps to support plug-in electric vehicles (pevs)c market over past few decades. Infrastructural developmental and improving technologies have boosted demand and growth of the market.

Primary competitors of this industry that have been contributed an ample of share in last few years. market report includes all top industry manufacturers collectively with their organization profile, plug-in electric vehicles (pevs)c growth factors, possibilities and threats to the market growth. Global plug-in electric vehicles (pevs)c report lists the information associated with demand and supply, consumption ratio, sales margin, manufacturing capability, price analysis and factors affecting the growth of plug-in electric vehicles (pevs)c industry.

This record provides the plug-in electric vehicles (pevs)c industry evaluation from 2011-2018 after which affords forecast details years ranging from 2018-2023. An up-to-date plug-in electric vehicles (pevs)c industry details associated with enterprise activities, import/export state of affairs, the industry proportion is concealed in this record.

Inquiry Here For Sample Report:- http://marketdesk.org/report/global-plug-in-electric-vehicles-pevs-market-2018-hc/5900/#requestForSample

Key apportionment of the plug-in electric vehicles (pevs)c industry: Detailed analysis of major types of products and services offered | Different products proposed by plug-in electric vehicles (pevs)c industry.

Manufacturers from Plug-in Electric Vehicles (PEVs)c Market:

BYD
BMW
GM
Ford
Honda Motor
VOLVO
Mercedes-Benz
Chery
Audi
Toyota Motor
GE

Product Types from Plug-in Electric Vehicles (PEVs)c Market:

Battery Electric Vehicles (BEVs)
Plug-In Hybrid Vehicles (PHEVs)
Hybrid Electric Vehicles

Applications from Plug-in Electric Vehicles (PEVs)c Market:

Passenger Cars
Light Commercial Vehicle

Detailed Analysis of Key Geographical Regions:

Major geographical regions competing in worldwide plug-in electric vehicles (pevs)c industry includes:
Asia-Pacific (South Korea, China, India, Vietnam, Thailand, Malaysia, Japan and Indonesia) plug-in electric vehicles (pevs)c industry,
Europe (Germany, France, Russia, UK, and Italy),
South America (Brazil, and Argentina),
North America (Canada, Mexico, and the USA)plug-in electric vehicles (pevs)c industry,
The Middle East and Africa (Saudi Arabia, South Africa, Nigeria, and Egypt).

Other regions can be added as per readers and users convenience.

Overview Of Table Of Content:-

Chapter 1 Plug-in Electric Vehicles (PEVs)c Market Overview.
Chapter 2 Plug-in Electric Vehicles (PEVs)c by Regions.
Chapter 3 Plug-in Electric Vehicles (PEVs)c by Players.
Chapter 4 Plug-in Electric Vehicles (PEVs)c by Consumer.
Chapter 5 Global Top Players Profile.
Chapter 6 Market Chain and Supply Chain.
Chapter 7 Global Plug-in Electric Vehicles (PEVs)c Market Size (Sales and Revenue) Forecast Till 2023.
Chapter 8 Development Trend and Research Conclusion.
Chapter 9 Methodology and Data Source.

Inquiry Detail Report Here:- http://marketdesk.org/report/global-plug-in-electric-vehicles-pevs-market-2018-hc/5900/#inquiry

Detailed analysis of end-users, consumers, and applications: Different applications covered in this research study of plug-in electric vehicles (pevs)c industry.

Major Advantageous of This Research Study:

Historical, present and future data of this market having a forecast period of 5 years in different regions across the world. Market size, revenue, sales volume, and a distribution rate of this industry by type, application, and region over a forecast period from 2018 to 2023. Further report plug-in electric vehicles (pevs)c industry driving forces, developments, industry trends, restraints, company profiles of each top manufacturers, import statistics, key performance, strategic recommendations, and competitive landscape of plug-in electric vehicles (pevs)c industry.

Mindful Goddess – VA/MD/DC Personal Branding Photographer

Since I’m on a roll with blog posts featuring extraordinary yoga teachers here’s another one! Just going back through these sessions and creating the posts is a reminder of how truly lucky and blessed I am. 

Meet Jen founder of Sati Yoga. I met Jen through Pure Prana Yoga studio where I did my teacher training and have worked with her several times, most recently creating personal branding and yoga photos for her business and training manuals. She teaches mindfulness based yoga classes and workshops and let me tell you, she is one amazing teacher. 

What I love about Jen is that she isn’t your typical everything is rainbows and unicorns, hippy type of yoga teacher. Honestly, none of us really are although there’s a few hippy types out there:) In fact Jen, to me, is a very grounded in reality and I love that about her. Because reality is where it’s at. When she reached out about branding photos she was looking for something that was a little more edgy, a little more her. No sunset heart openers in an open field. Jen has more of a punk edge and open fields and sunsets wouldn’t suit her. But a kickass graffiti wall would. And so would an old brick and steel army bunker. 

As I do with all my muses, Jen and I chatted beforehand and brainstormed some locations that I felt really represented who she is and what she’s doing  … basically finding peace and sharing how to find peace in the midst of a lot of craziness out there. The day of her shoot we pulled together outfits that totally represented her, things she felt comfortable in and her images show that. And it all lined up perfectly. The outfits matched the locations and the locations matched the outfits and Jen’s personality. Someone posted a comment on one of her images saying it was like an xray of her spirit!  Yes, yes, yes!! That is exactly what I strive to do. 

Thank you Jen for what you are doing in the world and for allowing me to help you do that!

Hair and makeup by the amazing Lauren Feliz-Durishin of Beauty by Word of Mouth.

Source

http://minahabibi.com/mindful-goddess-va-md-dc-personal-branding-photographer/

The Secrets of Process & Creativity In Work & Content Writing

BINDING THREADS THAT RUN THROUGH SIMPLE WORK, PROCESS, CREATIVITY AND WRITING

Creativity and the creative process are recognized as sterling motivators and known to be critical factors in much if not all of the work we do. Yet even though there are theories and explanations of how they are understood to function, they’re still rendered somewhat invisible, lurking quietly waiting to be uncovered, illusive and undefined in many cases. Their life and breadth is both conscious and unconscious and that may make them difficult to track, define and to power up. Especially to those not trained in creative disciplines. But uncomplicated, basic processes can also lead us to creative thinking no matter what our training has been.

Here’s what got me thinking about this- I asked myself recently what it is that I love most about the simple activity of work and combined with that the work of creating content, one of the more tangibly creative activities that engages me in my job. Also my work with clients on tapping into their creative thinking for their website content has me thinking on this.

The answer to my personal question came with a realization that it’s basic process and not only overtly creative process that teases me forward with a craving to do more, to work harder and more effectively. It quite literally makes me want to work to know, in advance, that I will become engrossed in process once I begin. Its beguiling, preoccupying charm is like a carrot tempting a hungry rabbit.

proc·ess 1

ˈpräˌses,ˈprōˌses/

noun

  1. 1. a series of actions or steps taken in order to achieve a particular end.

verb

  1. 1. perform a series of mechanical or chemical operations on (something) in order to change or preserve it.

Creative Process, Work And The Work Of Content Production

I’m constructing a bridge here. I’m connecting process and creative process for work in the big sense of what “work” is (even mundane drudgery) and content creation as a sub-topic of that bigger picture. There’s no need to restrict these thoughts to one corner of our work or creative lives.

As business owners, website owners, content creators, creative people or really any kind of workers at all we are engaged in process in countless, creatively unidentified ways all the time. Why not think more broadly?


Creative stimulation or discovery can be found and applied even in the most humdrum of tasks.


Chop wood, carry water, right? There is not only value but also possibility in all of it, every gesture and every moment, each task.

What Do I Love? Why Do I love it?

The pleasure of being immersed in process compels me to work, to do the mundane things and the fancier shiny things. Being in-process is where I most like to be. Approaching work with creativity in tow offers me a chance to let my mind manufacture its own world and to wander freely into that world. To enter and get lost in the forest and grant myself time to examine and experience the details of the trees and whatever else I run into there. To become intimate with what I encounter and to perhaps find trails leading to nooks and crannies I have yet to discover.

It’s that thing of deliciously forgetting about time and how much of it is going by (even if just for a minute), to temporarily put aside thoughts of reaching the end-product in favor of enjoying the act of getting there. Total immersion. Even with an awareness of the need to produce and deliver, those moments in which I let go of worrying about reaching the finish line are the times in which I am most acutely engaged. And therefore, most productive.

This is some of what drove me to work hard as a visual artist. Paintings were the end-product for me as the artist. Now it’s different, but here’s something I learned-

Once a painting is finished, I find I am not as captivated by it as I was in the making. I just don’t care as much as I did while I was making it. I’m no longer living within the casing of that world I manufactured. The potential has been realized, the problems solved, completion is truly completion.

It’s not that the object I make becomes meaningless or gets cast aside but it is no longer occupying my attention in the deeply felt sense of what making it demanded of me.  Once the investment of energy and focus has been spent, it is no longer necessary. It no longer serves any function. That’s because it was the process that was captivating, motivating, rewarding. Fun.

Process Is An Art In Itself


Art is not relegated solely to objects or acts of performance in the creative realm.


If creative process can already exist in or bleed into basic workaday tasks that we don’t ordinarily consider to be creative then we’re tapping in to our highest potential and getting more (creative) practice under our belts. That holds a promise for making our way towards enjoying ourselves more as we work and doing better work as a result.

And, well, what could be the downside of that? And if we train ourselves that way, just imagine how exhilarating it can be when we are engaging in a project that is understood to be creative.

What Happens In The Creative Process?

  • There’s a sense of alert and a sense of quiet simultaneously.
  • It’s an occasion to give credence to what appears in peripheral vision.
  • The mind wanders aimlessly and that’s good.
  • There’s an open exchange of one thing for another.
  • We make unexpected, unplanned, new connections between things.
  • It’s a chance to tune in while tuning out.
  • The mind and our senses turn on while other demands turn off.
  • Fear gives way to curiosity.
  • Mistakes become opportunities.
  • Exploration becomes habit.
  • Being tired breaks down resistance and assists in making unusual, unexpected associations.
  • Tangents and distractions help to deliver fresh ideas.
  • Surprises are rewarding.
  • Boredom doesn’t hurt.
  • Anything is possible.

Work: An Art

“Painting and advanced writing are now closer in spirit than at any other time in living memory.”

– Artist, David Salle in his new book “How to See: Looking, Talking and Thinking About Art”, October 2016

Making connections cross-medium reveals understanding of the commonality of process in all activities. We see how our creative minds will tap into similar patterns no matter what we are doing.

When we give credence like that, raise our work to a higher standard, respect the details of it, make it precious but not stagnant, we grow inspiration for ourselves.

Just let that sink in for a moment.

The Happy Writers, David Salle, 1981, Acrylic on canvas. 72 x 110 inches www.davidsallestudio.net

The Happy Writers, David Salle, 1981, Acrylic on canvas. 72 x 110 inches

The Mystery of Creativity

Creativity will remain somewhat mysterious and for people who are timid about it, that could mean that they may miss out.

Luckily, we can share our process when we’re done and teach by example but perhaps not from setting up a series of steps that make a set of instructions. We can describe our thinking, our experience, how we got from Point A to Point B or Z.

But What About Meaning?

Thing is, we can try to inject meaning and we’ll find that no matter how closely we think we are pinning something down, there will be varied resonance coming from the people we expose our work to; varied response, varied understanding and varied future usage of what we make.

That gives life to the work we do beyond our own hands and minds. It gives our work an opportunity to live past whatever we are able to conceive or bestow upon it. Makes it smarter in the end because each viewer, each reader, each person that encounters it will add value, interest to its existence. And then pass it on to the next viewer, reader, experiencer.


There is creativity even in experiencing something someone else made.


These are ideas that foster creative action and a willingness to wander into unknown territory in order to be in process and to produce.

Jacqueline Humphries studio

Jacqueline Humphries November 19, 2015 | by FiftyTwo45

Excerpt from a conversation between two painters, Cecily Brown and  Jacqueline Humphries:

JH: “I don’t think the artist can determine the meaning of content. What I am trying to do is alter baseline conditions of viewing to anticipate a new kind of viewing, to establish a site for “content” or experience. In a way, the paintings resist meaning.”

CB: “I wouldn’t want to pin it down that much, either…”

JH: “… It’s not so much that I’m driving at uncertainty as content as much as I want to captivate and entertain a viewer. I think a painter’s first job is to get someone to look at a painting…”

CB: “In a way, that’s what painting has always done. A painting shifts and changes as one moves backward and forward; it has from Velásquez to Pollock. If destabilization isn’t your content, it’s at least something that’s always present.”

Surprisingly, One Of The Best Things About Creative Process Is That It’s Personally Defined & Executed

As Gideon Rosenblatt recently said, to write from the heart is to give a gift to those we are writing for. The sentiment dovetails perfectly here in any form of work.

Allowing our truly authentic selves to rise to the occasion and to become fully taken up by process will usually mean that we’ve given a space for what’s in our heart, the name we’ve given to the part of us we refer to in order to describe our true, inner selves. Opening the direct line to who we really are. That’s where the magic emerges. Creativity in its pure essence. We are embodying fidelity to our experience.

Subjectivity and individuality make sense. We are each different. We each have a unique way to uncover what we’re looking for or not looking for. Our intimate, self-derived methods, necessarily, cannot be duplicated. We’re left to ourselves to sort our own and that’s a good thing. That may also be the worst for some because it means that there are no easy instructions, no simple answers. And obviously, no formulas.

The Driving Force Found In The Middle & Flow

Getting To The Middle of Process

I find there is nothing as stimulating as being in the middle – involved in acting on challenges, problem-solving, just doing. I’ve watched myself struggle in the internal battles to get myself started so I can reach that delicious place that can usually only be found in the middle, fighting to find my way into that manufactured world. It’s sometimes painful but always worth it.

The danger lies only in then having resistance to finishing because it means I will have to start again and sometimes I’d like to avoid that at almost all costs. Yet if it’s business we’re talking about, finish, we must. On the other hand, there are things we can learn from art making and artists about what not always rushing to finish might offer.

expose secret of creative process

Image courtesy of http://www.metmuseum.org/exhibitions/listings/2016/unfinished

“This exhibition addresses a subject critical to artistic practice: the question of when a work of art is finished.”

“Robert Rauschenberg, who alternately blurred the distinction between making and un-making, extended the boundaries of art into both space and time, and recruited viewers to complete the objects they had begun.”

“Beginning with the Renaissance masters, this scholarly and innovative exhibition examines the term “unfinished” in its broadest possible sense, including works left incomplete by their makers, which often give insight into the process of their creation, but also those that partake of a non finito—intentionally unfinished—aesthetic that embraces the unresolved and open-ended. Some of history’s greatest artists explored such an aesthetic, among them Titian, Rembrandt, Turner, and Cézanne. The unfinished has been taken in entirely new directions by modern and contemporary artists, among them Janine Antoni, Lygia Clark, Jackson Pollock, and Robert Rauschenberg, who alternately blurred the distinction between making and un-making, extended the boundaries of art into both space and time, and recruited viewers to complete the objects they had begun.”

–Exhibition overview, Metropolitan Museum’s “Unfinished, Thoughts Left Visible”

I highly recommend watching this very short video from the exhibition.

Get In The Flow State

What I am ultimately describing when I talk about the “middle” is Flow or being “in the zone” as it’s also commonly described.

“In positive psychology, flow, also known as the zone, is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by complete absorption in what one does.”

It was named by Mihály Csíkszentmihályi in 1975 but it was not a new concept. It had existed for thousands of years particularly in the eastern religions Buddhism, Taoism, Hinduism. They each refer to similar states.

Csíkszentmihályi became interested in studying flow because of what he observed in artists and how they have the ability to become extremely immersed in their work to the abandonment of even the most fundamental human needs like sleep and food. Flow is seen in applications of education, music- especially in improvisation, sports and martial arts, gaming, in the work place under the right conditions.

The key points of flow experience identified by he and Jeanne Nakamura are:

  1. Intense and focused concentration on the present moment
  2. Merging of action and awareness
  3. A loss of reflective self-consciousness
  4. A sense of personal control or agency over the situation or activity
  5. A distortion of temporal experience, one’s subjective experience of time is altered
  6. Experience of the activity as intrinsically rewarding, also referred to as autotelic experience

Sound familiar? Yes, the flow state has an intimate relationship with creativity. In fact, the flow state fosters and naturally trains us for creativity. Our brains will do the work without us trying.

man doing handstand parking lot

Courtesy Eric Broder Van Dyke

In the flow state our brainwaves slow down. Instead of being run by the fast pace of the beta of normal waking consciousness we enter to a rhythm that’s at a pace between alpha and theta. Alpha is associated with day-dreaming, a place that doesn’t inflict much resistance to thoughts. We drift freely. Make unexpected lateral connections more freely. Theta exists in both REM sleep and just before we fall asleep with those crazy nonsensical flipbooks of unrelated thoughts and images. I think we’ve all been there.

What instigates flow is the deactivation of our higher cognitive function in the dorsolateral prefrontal cortex. This is why our sense of self (and self-consciousness) quiets down. The other areas that take a back seat are the parts of the brain that are in charge of self-monitoring, impulse control, our inner critic, the voice of doubt. So what happens is we’re more willing to play, to take risks, we have more courage and a greater capacity for imagining the potential of a thing.

All this and among other mechanisms large quantities of feel good, performance enhancing chemicals norepinephrine, dopamine, endorphins and serotonin are released during flow impacting our creativity positively.

What Can You Do If You Think You Are Not Creative?

I don’t believe there’s any such thing. The so-called gift of creativity may be on a continuum, but it is not a gift that is either given or denied at birth. Everyone is entitled to it. Getting into the zone and knowing we’re there is a skill that requires muscles and keeping them in shape much like any other skill whether it be in the sciences or making art, music or in athletic endeavors. We each have potential built-in and we each have access. Trust in one’s own ability to let ideas erupt and evolve is something I believe we are all entitled to. Each and every one of us.

Do you regard yourself as being barred from the pleasures of creativity? Grin and bear it, dive in and get bold. Fake it till you make it. Mess around. Don’t take yourself too seriously. Seriously.

As a web development firm, we are continually in the position of advising clients about content creation. People we work with are often unsure of which steps to take when challenged with producing content.

I try to be encouraging.


When we feel most challenged is the time to go granular and pay closer attention to process.


Let it be important and helpful. I’m referring to literal process- the thoughts in our head and how we follow or abandon the trains of them. It’s individual and perhaps hard to track. Create your own systems but give them fluidity. There is no right and there is no wrong.

There does not need to be a repeatable pattern for creative action to take place.

When It Comes to Content Creation, There’s Always Advice To Be Found

There’s no shortage of articles, descriptive analyses of content production processes. We read over and over (and over) again ways to arrive at fresh ideas, tricks, how to streamline, how to manage if you’re a small business without the resources to be a content machine. It’s a serious challenge to find time in our times.

We learn we must not only create but to create remarkable content, anchor content, 10X content. I’m not complaining. There is nothing inherently wrong with any of that and much of it is helpful. And inasmuch as it’s true, it’s important instruction offered to us by people who have tested its validity.

In so many ways, those articles don’t really go far enough, though. Or perhaps it’s that they go too far, skipping over something important. They don’t quite get to some of the more fundamental issues when we face off with a blank screen or an empty bunch of video frames to make content that will matter.

“The question of what creativity is and how it works will perhaps remain humanity’s most unanswerable — but that hasn’t stopped us from trying.”

– The Ten Stages Of Creativity from Maria Popova, Brainpickings.org


I like the idea of a pause. Taking a breath, turning our gaze, asking a question.


Legendary creative thinker, Edward de Bono, created the term “The creative pause” to describe how stopping to think differently can lead us to arriving at some of the best results. Martin Lindstrom in his article, describes welcoming boredom and how he makes the pause for himself to incite a deeper experience of creativity.

If you’re looking to put a jolt into your creative powers you might try these: Being tired, exercising, surrounding yourself with ambient noise levels, traveling abroad, dim lighting, blue and green, constraints, a separate and messy desk, being sleepy. Ten Surprising Ways to Transform Your Creative Thinking, Belle Beth Cooper, Fast Company. In other words, breaking down your resistance. Challenging your comfort.

double exposed eye imagination

Imagine the possibilities. Or simply dive in and see what happens.

The Stages Of Creativity

Also from Brainpickings and brilliantly described, “The Art of Thought: A Pioneering 1926 Model of the Four Stages of Creativity, How to master the beautiful osmosis of conscious and unconscious, voluntary and involuntary, deliberate and serendipitous.” Graham Wallas, at the age of sixty-eight wrote The Art of Thought, four overlapping stages of creativity.

  1. Preparation
  2. Incubation
  3. Illumination
  4. Verification

Caution Against Rules

These stages are without sequence and continual, leapfrogging their way to the forefront and then sitting side by side and taking turns only to start over again in a new order.  That’s how it is with creativity- haphazard, undefinable, a curiosity, about listening and seeing, thinking and not thinking. Spontaneity, taking risks, not caring about how things will turn out. We need to learn to not care how things will turn out in order to eventually have them turn out in ways we are fond of, that work for us and our goals.

We do that in order to have things turn out effectively, with intelligence and usefulness. It’s how to create things that will matter.

What To Do

Start small. Literally. Begin with one thought, or fragment of a thought, one small idea, one word, and then one phrase, sentence, paragraph and pursue it in a modest way.

Swap up your medium. If you are writing, draw one line with a pencil instead. If you are drawing, type a word. Rip your paper in half and put it back together wrong. If you are taking a photograph, look up close and then far away. Change your angle, your perspective. Crop.

Do not pressure yourself. Simply open a door and step in through the threshold one moment at a time. I think you’ll find that one thing leads to another. And another.

Do not put pressure on yourself about producing. Give yourself the chance to do without purpose. Foster play.

Do your research. There are endless numbers of articles about creative process. See if theories give you a handhold, but I advise against adopting them too strongly. That can be limiting when really what you’re seeking is to open the field of discovery, not overly define it. Give yourself permission to break rules, challenge expectations and give yourself the privacy you might need to make a lot of messes.

“As performing artists and as dancers, we see everything as art.”
Lil Buck at Foundation Louis Vuitton


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Photo Credits:
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David Salle painting
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One armed handstand copyright Eric Broder Van DykeEye: Copyright: Igor Sinkov

The post The Secrets of Process & Creativity In Work & Content Writing appeared first on Fat Eyes.

Unique Party Ideas that Can Be Adapted From Game Shows

Unique Party Ideas To Make Your Next Event The Talk Of The Town

If you want to throw a party where the memories resonate for months to come, you may want to organize a few unique party ideas that will leave your guests stunned with fun. One way to host an event that will leave all your guests entertained is to incorporate games that are centered around game shows – a truly creative way to involve everyone. This can be easily done through a professional party idea company that completely tailors the games to your party and event needs.

Whether you choose to plan your event around a particular game show, or a series of different games, here are some ideas on how to execute your next incredible event.

Incorporate Unique Party Ideas in the Planning

If you want to get your guests excited about your party, you can send out your invitations themed to game shows. This will set the scene for your event and prepare your guests for what to expect. Setting up your themed décor also provides the perfect platform for incorporating the ‘game show feel’.

If your event involves music – choose themed tracks from popular game shows. A bonus will be including sound effects for various moments. Dressing up your space with some themed party items can create an authentic atmosphere. Use popular game shows like these as inspiration.

  • Minute To Win It

    Minute to win it is an easy game to duplicate with household items where contestants take part in a series of 60-second challenges. Each contestant is given ‘three lives’ and the game ends when the contestants lose all of their lives after failing to complete a challenge.

  • Jeopardy!

    Jeopardy! is a quiz competition whereby contestants are given general knowledge clues in the form of answers. In turn, contestants need to phrase their responses in the form of questions. This can become extremely entertaining in a group of people who know each other and are comfortable to use personal references and adapt the answers to be relevant.

  • Who Wants To Be A Millionaire

    Contestants on Who wants to be a Millionaire answer a series of trivia questions with multiple-choice answers to win a big financial prize. This game can be played at your event by tailoring trivia questions to certain group-relevant topics. You can include humor, local jokes and adapt the prize to an appropriate prize.

  • Wheel Of Fortune

    Wheel of Fortune is a classic game show where contestants solve word puzzles to win a prize. And this is determined by spinning a huge wheel. The wheel also adds great décor to an event that directly alludes to a ‘game show’ atmosphere. The random chance of spinning the wheel adds intensity and excitement to the event.

  • What’s My Line?

    This game introduces a panel of celebrities that question contestants to find out what their occupation is. This game can be greatly adapted in environments where not everyone is familiar with each other as an ice-breaker.

  • Deal Or No Deal

    In the regular game show, the contestant chooses from a number of sealed briefcases, each with a set value, and slowly eliminates the briefcases one by one until the chosen ones remain and the money inside is revealed at which stage the banker offers the contestants cash in exchange for not continuing the game. The money in this game can be replaced by another event-based commodity such as tokens for another game, or an adult beverage of sorts.

Game shows are household favorites for a reason. Incorporating these game shows into unique party ideas is a definite way to ensure that all your guests have an incredible time that leaves moods heightened, whilst maintaining the familiarity of beloved entertainment. Next time you host an event, give your guests an evening that they will not forget.



Hawaiian Tropical Wedding Ideas

Hawaiian Tropical Wedding Ideas

Posted at 19:50h in by

Hawaii is a tropical paradise.  People from the world over visiting Hawaii are astounded by its beauty.  Hence, it’s no surprise that many choose the islands as the perfect place to get married.

At Hawaiian Style Event Rentals, we’ve had the pleasure of assisting couples with constructing beautiful tropical weddings.  Are you considering Hawaii as a location for your wedding?  If so, you may want to see how to infuse tropical concepts into your theme.  Below are few ideas that we’ve seen and helped couples with.

Floral Accents

When tastefully designed, flowers bring natural delight to any wedding.  Flowers do not have to be confined to a bouquet or a table centerpiece.  With a little imagination, you can set up a number of captivating floral arrangements.  For instance, we seen some wedding use:

  • Floral arrangements around fountains
  • Overhead flowers within tents and arches
  • Flowered wall backdrops
  • Flower pedal walkways for the bride and groom
  • Pedal designs on the beach
  • Staircase floral arrangements
  • Flower fruit accents
  • Floral chandeliers

Of course, these are just a few ideas.  Keep in mind that flowers can be utilized virtually anywhere.  In Hawaiian culture, flower garlands, called “lei” and floral headpieces known as haku are commonly in weddings.

Hawaiian Music

The feel of Hawaiian music can give a different feel to an event—especially when it is hosted in Hawaii.  You may be amazed at the selection of traditional favorites, renditions of famous songs, and modern music available via musicians on the islands.  The ukulele, slack key guitar, and native performers are fun ways to add Hawaiian flavor to your wedding.

Are you looking for more ideas for your Hawaiian wedding?  Give our team a call!  We have helped weddings of all sizes and themes.

808-740-0065

Source

http://hawaiianrents.com/2018/05/29/hawaiian-tropical-wedding-ideas/

Top 5 Memorable Kids’ Birthday Party Ideas

Kids' Birthday Party Ideas

Are you looking for an extra special way to celebrate your child’s next birthday?

Had enough of indoor play centres and uninspiring birthday party venues? Maybe you just want something more exciting than pass the parcel and musical chairs at your home this year. Or maybe you’d like to make the most of a party in the park!
 
Whatever the case may be, we know that when it comes to planning your child’s birthday party, there’s really only one thing that matters – making your child’s heart sing with joy.
 
If you’d like to delight your child and their guests with something truly special this year, look no further! Our top 5 memorable kids’ birthday party ideas list is packed full of exciting adventures sure to delight your child with memories that will last a lifetime.
 

1. Medieval Sword Fighting Party

Do you have a young knight who loves to sword fight? Bring their dreams to life with a Medieval Sword Fighting Party at home or a location of your choice!
 
Ideal for children 5 years+, this exciting party is led by a qualified fencing instructor who specialises in medieval and renaissance combat.
 
First, guests are given replica swords made of foam and taught basic fighting techniques and customs. Next, everyone gets the opportunity to put their newly learnt skills into action with team battle games!
 
Knights, swords, and combat – this epic party experience takes guests back in time for some Middle Ages madness. Dress-ups encouraged!
 

2. Giant Bubble Party

Does your child love to blow bubbles? (Who doesn’t!) Kids will be wide-eyed with wonder as they learn to create bubbles bigger than themselves in this Giant Bubble Party.
 
Let our Bubbleologist teach your guests how to make bubbles up to 1 metre x 3 metres long. Guests will also learn how to hold a bubble without popping it, juggle bubbles and make bubbles insideof bubbles!
 
This birthday party gets kids moving and inspires their creativity as they explore the magic of bubbles. They not only love to make the bubbles, they love chasing them too! Perfect for ages 3 years+.
 
 

3.

Does your child love to make music? Many children are attracted to drums due to their powerful sounds and the physical movement involved in playing them!
 
This African Drumming Celebration is a unique experience that the whole family will enjoy, and it’s sure to get everyone moving, dancing and singing to African beats!
 
Led by one of Australia’s leading percussionists, all guests will become immersed in the power and rhythm of traditional African drumming and the atmosphere of your celebration will be bursting with creative energy.

4. Henna Art Birthday Party

Bring a sense of occasion to your child’s party in a unique way. Our Henna Art Birthday Party gives children an opportunity to celebrate their personalities in an artistic and ceremonial gathering.
 
Henna art is over 5000 years old and is an all-natural, safe, temporary and painless way to decorate your body.
 
Led by an internationally renowned henna artist, your birthday girl and her friends will feel very special being adorned with beautiful henna artwork that mirrors their personality, age and occasion. Suitable for children aged 8 years+.

5. Hula Hooping Birthday Party

Does your child like to move, shake and dance with their friends? Our Hula Hooping Birthday Party is led by a professional hula hooper and is packed full of colour, dance, music and laughter! This party is thoroughly enjoyed by boys and girls and across a variety of ages.
 
Your birthday child and their friends will enjoy an energising hour of hula hoop activities including group games and tricks, with plenty of time and space to show off their fanciest hoop dance and moves!
 
Perfect for children aged 6 years+, this is a fun-filled and energetic party that will delight your child, their friends, and even the adults who love to have a go too!

Want more amazing kids’ birthday party ideas? Take a look at what else we have for you:

  • Super Soccer Party
  • Magnificent Magician Show
  • Brazilian Capoeira Birthday Party
  • Arabian Nights Birthday Party
  • Fire Show and Circus Play

Kids’ party entertainers with a difference

At Waggle Dance, we know how important it is to have a truly outstanding entertainer hosting your child’s birthday party. That’s why we are so selective when it comes to choosing a host for you – because only the best will do! Every single one of our party hosts are professional, passionate, and genuinely love making children laugh!
 
If you’d like to find out more about one of our first-class kids’ birthday party ideas and packages – or if you’d prefer us to tailor something special for your child – we’d love to hear from you.

To chat about what we can do to delight your child on their special day, contact Waggle Dance today!

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Social Media Marketing: How Is B2B Different From B2C? • Feedster

Social media networks such as Facebook, Twitter, Instagram, etc. were first introduced as a platform for people to meet and socialize online. Over time, businesses realized social media’s potential, and began to use them as a marketing tool. B2C were early adopters of this trend, but B2B are yet to fully explore SM’s reach.

If the whole idea of using social media is to create awareness or reach out to prospective customers, then why do B2C and B2B companies have a totally different outlook towards social media marketing. Both business entities have similar goals, so what’s the difference? Do marketers adopt totally different tactics? Let’s explore.

Medium – how B2B and B2C use content differently

Along with the internet, content too evolved, it no longer means only text such as blog posts, case studies, and white papers. Content today encompasses a wide range of information that includes images, videos, PPTs, and infographics.

Marketers promoting B2C entities tend to favor more personal, casual, and light hearted content. For them the goal is to capture people’s attention, to make them connect with the product or service emotionally. Since, B2C has a large potential customer base the mediums to reach them must be diverse as well.

To effectively achieve these two goals marketers can use blog posts, the medium with the best ROI. Images and videos are other powerful mediums that transcend all language and cultural barriers. Can you think of a person who wouldn’t be impressed by the short films that surfboard and motorcycle makers Deus Ex Machina create? For them videos go beyond sales pitches, they make videos that strike an emotional chord with the viewers.

On the other hand, B2B marketers have plenty of tricks up the sleeve, in the form of case studies, ebooks, white papers, webinars, and many more. Unlike B2C companies, content created for Business-to-Business organizations are generally formal and professional. Most marketers forget that even in B2B the end goal is to connect with people. The emphasis in this case must be to build relationships and create trust.

Channels – social media networks that B2B and B2C use

In the eyes of the general public, social media is still about Facebook, Twitter, YouTube, and to some extent LinkedIn, but there are a lot more niche channels dealing with different forms of media and communication. While a plethora of channels is readily available to the marketers, not all can be put to use. Let’s examine channels that are most effective for B2C and B2B.

Facebook is still the numero uno go-to channel for marketers to promote Business-to-Consumer entities. It’s an amazing tool for promotion, customer support, and improving community engagement. Then again, Twitter is not far off. Actually, it’s more democratic and open than Facebook. Here the text or mini-post you publish is visible to everyone; you can’t decide who sees it and who doesn’t. The key here is to understand how the channel works, how to use hashtags to your advantage, and preparing a strategy to effectively reach the target audience.

As someone who’s fond of online videos, there is no better channel for me than YouTube. It’s true, visual content such as videos and images are the most effective ways to capture attention. While creating videos and images can lighten your purse, if marketed properly using channels such as YouTube and Instagram, these media types can add personality to your business and attract more customers.

B2B and B2C both use Facebook, Twitter, and YouTube, though the strategy and content they use may differ to suit their audience and business goals. But, unquestionably there is clear overlap of marketing channels. There is one channel that B2B companies must focus on, and that’s LinkedIn. The discussion group in LinkedIn is something marketers must leverage as much as possible for distributing content and to improve engagement. While creating content for LinkedIn focus on your customer’s needs, and avoid overtly promotional material.

Awareness vs. Lead Generation – Differing priorities of B2C and B2B

Of course, the above mentioned points are just a small part of a long list of differences between B2B and B2C social media marketing. The one that’s paramount is the difference in the objective – what should be the end result – the goal of a social media strategy.

Given the potential customer base of a B2C company, marketers set awareness creation and community engagement as their first priority. The mediums, channels, and the tactics to use, all depend on the ultimate objective – in this case – awareness creation. To create awareness, marketers generally focus on content that can go viral and reach a large audience base.

The first target of any B2B social media marketing strategy is lead generation. Because the target base of a B2B is smaller, the stress must be more on reaching out to the customers, creating trust, building reputation, converting your customers to advocates of your brand and to use them to generate more leads.

Deephak G

Deephak G is a blogger and content strategist at Virtual Dreams. He has been a ghostwriter for 4 years. You can find his articles on websites such as EuroVPS, EzineArticles, and ArticlesBase. He has written extensively on Business, Entrepreneurship, Technology, and Internet Marketing. You can also find Deephak on Twitter.

3 Ways to Overcome Resistance to Personal Branding – PushUP24

In a 1997 article “The Brand Called You“, Tom Peters laid out a kind of manifesto about the potential for personal branding.

“Starting today,” Peters wrote, “you are a brand.” The article set the tone and influenced much of what we know as personal branding. Your personal brand is the total set of associations – emotional and intellectual – that people have with you. Whether you work for yourself or within a company, you already have a brand because people already have these largely associations with you. The question that Peters raises is, “Are you branding yourself intentionally?”

The idea of personal branding was repellent to groups of professionals, executives, and creatives. The notion of drawing too much attention to yourself or your accomplishments, might feel gauche and egotistical. Better to downplay everything than risk being judged.

If you’ve already put yourself out there and have tested your marketing and content marketing chops as well as your social media skills and you have a super-charged website, you might feel as if you’ve sort of over-reached how you put yourself out there and made everything about you. Professionals and executives also rightly worry about publicizing private information.

Yet it’s a vital misconception to equate personal branding to being self-centered or airing dirty laundry. Several examples and studies point to a different trend: Executives, professionals, and creatives can develop personal brands based on integrity and authenticity – not on self-centered self-promotion.

In many ways, the use of authenticity as a positioning devices has long been recognized as resonating with consumers of both goods and services.

Even if two social actors behave in similar ways, the authentic set of behaviors are those that are believed to reflect the actor’s true self, not simulated to achieve a particular effect. (Grayson and Martinec, 2004)

In fact, some researchers have said that “the search for authenticity is one of the cornerstones of contemporary marketing” (Brown et al., 2003).

So how do you manage to access this authenticity from a perspective of personal branding, without feeling as though you’re straying from your integrity?

Get Curious About Your Deeper Motivation  

Find your burning borne from your or your business’s heritage and experience. Find the idea you cannot help but pursue over the next three years or more. You have to know what’s jazzing you about developing a brand or book or business.

Get curious about your deeper intention and drive. To earn $200k or to build another $3 million in revenue doing what you love is not an intention. It’s a goal. A worthy goal, mind you, but still a goal.

Instead, examine what excites you about your work or the potential impact of your work in the world. Examine why it is that developing a brand or authoring a book and expanding your platform could make a difference in other people’s lives. By exploring not simply your passion for your work but the impact your work could have, you’ll tap into a core motivation for developing your personal brand.

The idea of core motivations and purpose has been widely considered also a psychologically more impactful approach. A 2016 study in the Journal of Economic Psychology found that working in non-profit organizations has been shown to be good for individuals’ satisfaction with their jobs despite lower incomes.

Detailed data collected from 1996 to 2008 as part of the British Household Panel Survey, analyzed answers from 12,786 people who were employed in private firms, and 966 people who were employed in non-profit organizations, and found conclusive results:

  • Working in a non-profit organization increases job satisfaction for BHPS sample.
  • It is also beneficial for life satisfaction.
  • The positive effect is uniform along the well-being distribution.
  • A for-profit worker would have to earn an estimated extra $36,000 (£27,000 per year based on salaries between 1996 to 2008) to be as happy as a person working similar hours for a not-for-profit organisation. (Binder, 2016)

Even if you don’t work for a non-profit organization, you can motivate yourself by doing work you care about. The research of Teresa Amabile and Steven J. Kramer shows that people who daily perform work they truly care about report being more satisfied and fulfilled.

The conclusion? You can let your core motivations drive you to show up for your personal brand.

Share the Personable & Personal, not Private

Executives, managers, and CEOs often think they should hide their personal behind the company. Entrepreneurs, creatives, and solo-preneurs similarly think they should hide their personal preferences in order to appear more professional. Yet building a personal brand and company brand in the 21st century requires building relationships with your potential clients and customers – whether your following is ten or 10 million.

Self-disclosure has long been identified as one of the most effective ways of building a relationship with another person. A study performed by the State University of New York at Stony Brook, the California Graduate School of Family Psychology, the University of California, Santa Cruz, and Arizona State University, proved this under test conditions.

College students were paired off and told to spend 45 minutes getting to know each other – the first group was given the opportunity to use small talk, the second was given the opportunity to talk more deeply. At the end of the test, it was shown that real relationships were formed faster when there was more self-disclosure than small talk.

Think about a powerful CEO like Tim Cook of Apple. His Twitter feed is an excellent example of how you share the personal, without treading into the private. We know his affinity for sports, and can get a feel for who he is, simply by what he chooses to self-disclose. But with nearly 11 million followers, he never strays into revealing the private.

Self-disclosure is also an excellent way to help build your community of readers or viewers. The best way to assert this is by making sure that your biographies and profiles are complete and personal – to you. Profiles on Twitter, Facebook, Instagram, G+ can be peppered with the personable so we get acquainted with the person behind the package or service, the program or product.

Let your motto always be: pepper, don’t douse.

Get the Balance Right

Striking the right balance is important because any idea for a business, book, start-up, or brand that comes from you – your convictions, your lived experience, your choice to pay attention to – is personal. If you don’t “do” art, make your sharing deeply held views and stances artful. Your shaped responses also become fodder for website copy, collateral, and interviews.

An angel investor wants to know of a founder why she has chosen this particular project of any other to expend her finite time and resources advancing. Your clients and customers similarly want to know why you do what you do.

What’s your story? Why do you do what you do? What drives you? Why this?