Social Media Community Guidelines Digest
By Jibran Malek
As Influencer Marketing becomes a more pervasive channel to drive sales, so too does the need for safety. In response to recent controversies surrounding inappropriate content, social media platforms like Facebook and YouTube have unveiled refreshed community guidelines to ensure the safety of their audience.
Does this herald the end of the quirky, edgy content that made creators so beloved in the first place? Absolutely not! All it takes is for both influencers — and the brands they work with — to be more conscious of the rules as they produce content.
Here’s a quick breakdown of the relevant rules that creators and brands should be paying attention to as they post across major influencer marketing channels:
- Post only photos that are yours
- Whether you’re re-sharing or posting your own, make sure you’re super clear on copyright laws surrounding work from other people
- Post photos and videos that are appropriate for a diverse audience.
- This is where things can get a bit tricky, especially for influencers that like to express themselves through nudity. Essentially: avoid content that could be considered sexual such as intercourse, genitals, and close ups of the buttocks. Female nipples are forbidden with the exception of post-mastectomy scars or breastfeeding. However, if it’s a painting or sculpture, go for it! Essentially: the burden is on the creator to strive to be as respectful to the sensibilities of as many people as possible.
- Foster meaningful and genuine interactions.
- Be like Eminem, no fake friends or followers. For creators: the temptation might be great to purchase fake followers in order to be eligible for platforms like Grapevine — however — it’s not worth damaging your credibility with brands.
- Follow the law.
- This one is pretty self-explanatory. No posts that praise terrorist groups, organized crime, or hate groups. Posts that promote online gambling or games of skill that have a cash payout need written permission before posting.
Facebook just unveiled a massive document with some new rules more explicitly defining objectionable content. What brands and influencers should be focusing on is the question of safety. Those are in the following categories:
- Intellectual Property
- Same thing as with Instagram, just make sure the content you’re publishing abides by IP rights and the terms of service.
- Suicide and Self Injury
- Facebook removes content that depicts suicide or self-harm. More specifically, self-injury means any content that depicts intentional self-harm, including eating disorders. However, that doesn’t mean creators can spread awareness about these difficult issues with content that engenders thoughtful conversation.