What Content You Need for Social Media Marketing For Building Your Audience

Social Media is one of the most economical, handy and easiest ways to market a new product. Social media fan spends average of 50 minutes/ day on social media. The most popular going these days are facebook, LinkedIn, instagram, snap chat, pinterest and twitter.

According to New York times report average time spent by user on facebook is 50 minutes. Same amount of time is spent by users who are using other social media sites. It’s also in news that video contents watched daily on YouTube is over one billion hours. These are just small statistics about how much social media has influenced people around the world.

To learn the art of social media marketing and building audience and fan following one has to be well informed with the account he/she is using. It is also important to keep a strict check on all the changes going on relating to size and layout of the particular digital media account one is focusing on.

Engaging audience: Most of the viral content is interactive and engaging – these are not mostly articles but the quizzes, informative video, DIY tutorials, quick fix makeup and hair styles and hacks.

Videos up to 30 sec to 60 sec are mostly watched, reacted and shared. One should clearly understand the fact that more lengthy videos you make, more viewers you lose. As social media users have many things at their disposal, they prefer videos which are less time consuming.

Info graphics are mostly reached and shared because it take average of 10-15 Sec of the viewer

Articles are long and time taking –mostly people do it during their fee time or on weekends

There are many points to focus on before publishing content and making the posts public.

Perfect intro: The business to go online with social media must have good intro, mission, vision, opening and closing time/contact details and a professional E-mail address to happy customers and clients. A social media viewer decides to read your posts only if your intro appeals him. Master the art of crafting catchy into lines for posting on social media sites, this will help you grow.

Timing – the key for the highest reach: Mostly users are free in evening and at night time – the best time to post any content is between 5:00 PM to 9:00 PM, post made during working hours and morning time builds less reach and audience.

Info graphics: The content which attach most of the audience are info graphic with description written over it. It is one of the most power and attractive tool to present the product or services to the clients or consumers. User tends to react and share the info graphics with description more than articles and images without information.

Informative short video/ vines: The most shared content is quick-short video and vine. Sharing and reacting to any content makes it visible to the other user which bring them to the original account.

Grid: The content must be uploaded to social media on a particular and customized grid designed for a particular business. The templates are easily available to be edited on Photoshop/ illustrators and coral

Social Media Manager – A multitasker: The social media manger must be a good writer, photographer, video editor, graphic designer and above all a good time manager, smart and witty enough to respond to queries of clients/customers. In short social media manager should be have all in one feature.

Social Media Management Account: Dealing with more than one account and publishing a regular post is not an easy task. There are various tools to make the contest reachable to maximum number of digital media user. Hoosuite being one of the most popular tools.

Schedule the content: There are various ways to publish the content on time. The best way to make the content available and accessible is to schedule the content. The posted content can be easily back dated and scheduled for the upcoming time and date, one needs to explore the account they are using. The key here to success is post with consistency. If you can’t ensure consistency very soon you will be over taken by your competitors.

Timely response – 24/7 availability: All the responses made on social media must be responded and replied within 24 hours – the bad remarks and content to be held properly without being created mess. You may use auto responder if you can’t make your personal presence 24/7. By using facilitates like auto responder you can avoid annoying your customers.

For an entrepreneur and start up business Digital media marketing is the friendliest way to penetrate into the market by targeting the audience. Social media is a platform that lets entrepreneur and SMBs owner to fly who normally don’t have much to spend on marketing, thanks to social media there are thousands of successful entrepreneur and start ups.  While you post a content make sure you share the content multiple times and in different geographical locations. Give incentive to the followers, which can be even a gift hamper of the promotional material of your brand or meal for two or quick meal delivery for the most engaging follower. It is important to Post the content daily , you can use of any copy editing services to get more content , to keep the page/account active and speaking – keep a good editorial calendar for review and reminders. For the reviews and recent update keep track of Google analytical report

Hash tags the posts which may help SEO – using conversational tone may help more engagementand response to published content.

An important thing which as a social media marketer one should understand, is that always understand who your audience are. This will help in generating contents that will attract your audience. For instance, if you are marketing a hair straighter then females from age range 16 to 40 are your potential target audience. Creating short video about your product in this case will attract more and more woman to know about your product.

Behavioral Economics in Market Research: Are People Rational?

What was the last significant purchase you made? Was it a car, a home, or maybe the device you’re reading this post on? Whatever it was, you know a wide-range of factors influenced your final decision.

You researched options, compared prices, considered features and aesthetics. And while you evaluated some of these decision factors based on logical reasoning, you evaluated others based on pure instinct. It is these instinctual, emotional, and sometimes irrational, influences that make behavioral economics so interesting.

So, What is Behavioral Economics?

Behavioral economics applies psychological insights to human behavior to explain consumer decision-making. In short, it’s the study of why people choose what they choose. Sounds pretty cool, right?

Applying behavioral economics to market research is key. We often collect data to understand and predict consumer decisions. To provide the best results possible, we need to apply lessons from behavioral economics. The ability to understand both the rational and irrational influences upon consumer decision-making puts us ahead of those only considering rational choice.

Want to Learn More? Great!

The upcoming Research Rockstar course, Behavioral Economics for Market Researchers, will get you up to speed. This 4-week program provides a comprehensive review of concepts to help professional market researchers apply the latest developments in behavioral economics to their studies. Instructors use fun exercises to enhance comprehension and retention of these lessons. This program meets once a week, for a total of four 90 minute sessions.

It is our job as market researchers to leverage concepts such as anchoring, framing and the power of default to help clients gain new insights. Learning these important behavioral economics concepts will improve your research designs and reports.  Please note that this class will have pre-reading and homework assigned.

This course begins on Tuesday, 10/17…so make the rational, or irrational (?), choice: register now!

See you in class.

P.S. If you’d like a quick intro to this topic in the meantime, we recommend checking out this piece by Alain Samson, PhD: An Introduction to Behavioral Economics.

China Mezcal Market Research Report 2018 to 2023

MarketResearchNest.com adds “China Mezcal Market Research Report 2018” new report to its research database. The report spread across 109 pages with multiple tables and figures in it.

China Mezcal Market Research Nest 2018 offers a comprehensive study on Mezcal Industry including the current Mezcal market trends and market status. China Mezcal Market 2018 Research refines essential aspects of the Mezcal market and presents them within the form of a united and all-inclusive document. Worldwide Mezcal market report focuses on the top leading manufacturers industry.

Browse full table of contents and data tables athttps://www.marketresearchnest.com/China-Mezcal-Market-Research-Report-2018.html

Major players in the market are identified through secondary research and their market revenues determined through primary and secondary research. The major players in Chinainclude

Sauza, Patrón, El Jimador, Jose Cuervo, Juarez, Don Julio, Destilería Tlacolula, Familia Camarena Tequila, Herradura, Pierde Almas, Ilegal Mezcal, Alipus, El Buho, Montelobos, Mezcal Vago, Del Maguey, Mezcales de Leyenda, Fidencio, William Grant and Sons.

Geographically, this report is segmented into several key Regions, with production, consumption, revenue, market share and growth rate of Mezcal in these regions, from 2012 to 2023 (forecast), covering

South China, East China, Southwest China, Northeast China, North China, Central China, Northwest China.

Highlights of the report:             

  1. A complete backdrop analysis, which includes an assessment of the parent market
  2. Important changes in market dynamics
  3. Market segmentation up to the second or third level
  4. Historical, current, and projected size of the market from the standpoint of both value and volume
  5. Reporting and evaluation of recent industry developments
  6. Market shares and strategies of key players
  7. China Mezcal niche segments and regional markets
  8. An objective assessment of the trajectory of the market
  9. Recommendations to companies for strengthening their foothold in the market

Request a sample copy athttps://www.marketresearchnest.com/report/requestsample/310499

On the basis of product, the Mezcal market is primarily split into

  1. Mezcal Joven
  2. Mezcal Reposado
  3. Mezcal AñEjo.

On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption, market share and growth rate of Mezcal   for each application, including:

  1. Wedding
  2. Cocktail Party
  3. Backyard BBQ

The research document will answer following questions such as:

  1. How is the China Mezcal market evolving?
  2. What are the key next-generation Mezcal technologies/applications?
  3. What are the main applications of Mezcal? How do the Mezcal fit into the market?
  4. At what stage of development are the key Mezcal? Are there any planned, existing or successful demonstration and pilot projects going?
  5. What key challenges do China Mezcal have to overcome to become fully commercially viable? Is their development and commercialization dependent on cost reductions or seeks technological/application wise breakthroughs?
  6. What is the outlook for key China Mezcal?
  7. What difference does performance characteristics of Mezcal creates from those of established entities?
  8. Which companies, organizations are involved with China Mezcal growth story?
  9. Which market spaces are the most active in the development of China Mezcal market? How do the conditions for the development and deployment of differ in key regional markets?
  10. What is driving and restraining factors affecting the development and commercialization?

Reasons for Buying this Report:

  1. This report provides pin-point analysis for changing competitive dynamics.
  2. It provides a forward looking perspective on different factors driving or restraining market growth.
  3. It provides a technological growth map over time to understand the industry growth rate.
  4. It provides a five to seven-year forecast assessed on the basis of how the market is predicted to grow.
  5. It helps in understanding the key product segments and their future Outlook.

This research study involved the extensive usage of both primary and secondary data sources.  The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast.

Order a Purchase Report Copy @

https://www.marketresearchnest.com/report/purchase/310499

About Us:

MarketResearchNest.com is the most comprehensive collection of market research products and services on the Web. We offer reports from almost all top publishers and update our collection on daily basis to provide you with instant online access to the world’s most complete and recent database of expert insights on China industries, organizations, products, and trends.

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Terrorist social media marketing? Not on YouTube, says Google

Share Here…

The technology giant has amped its extremism blocking efforts on the video sharing platform, using AI.

Terrorist social media marketing – and how to block it – has become an area of central focus for the top platforms as both Facebook and YouTube work to combat the spread of extremist propaganda.

Google and Facebook have both opened up to the public in their own ways to tackle this issue.

To help fight terrorist social media marketing via YouTube, released an op-ed within the FT newspaper, publicly discussing the way in which it is working to boost its extremist content blocking.

Both YouTube and Facebook have seen considerable criticism regarding their anti-terrorism policy enforcement. The pressure has been particularly high in Europe, where there is a greater call to stop extremist content in its tracks. Politicians in Germany and the United Kingdom have placed the blame squarely on YouTube and other social sharing platforms for playing host to content spreading hate and extremism.

Stopping terrorist social media marketing has become especially important in Europe where it is increasingly prevalent.

Terrorist social media marketingAttacks have been growing in recent years in several parts of Europe. The UK alone has had a swath of attacks since March of this year. Governments in the United Kingdom and France are both looking into new legislation that would hold tech platforms liable if they do not remove terrorist and extremist content quickly enough. They argue that this type of content is only assisting in radicalizing terrorists.

Earlier in June, Prime Minister May of the United Kingdom called for agreements across democratic allied governments in order to “regulate cyberspace to prevent the spread of extremism and terrorist planning.”

Similarly, Germany has proposed a law to slap massive fines to platforms failing to remove terrorist social media marketing content such as hate speech. There is already significant government backing for this penalty. On a more organic level, social media platforms have found that if they do not make a concerted effort to reduce this type of content in a prompt enough way, it has a direct impact on their revenues.

YouTube experienced this earlier in 2017, when advertisers withdrew their ads en masse when they found their advertisements had been displayed on extremist video content. Google responded with an exceptionally quick update to the platform guidelines to make it less likely for ads to be displayed on controversial, hateful, demeaning or incendiary content.

Financial Services Security Software Market Research Report 2018

Financial services security software helps detect threat and provide various types of security services such as file security, database security, web application security, and others. Further, it helps organizations to minimize the business impact of service disruption and prevent future disruption. Imperva, Cisco Systems, Inc., and Webroot, Inc are some of the key players in the financial services security software market.

Increase in adoption of cloud-based financial services security software is expected to fuel the market during the forecast period. Further, strict compliance and rise in demand of unified security packages is anticipated to boost the market growth. However, data security and privacy concern is expected to restrict the market growth. Moreover, increase in growth and superiority of security breaches is one of the major opportunity for financial services security software market.

Full report – https://www.futureindustryinsight.com/product/financial-services-security-software-market-research-report-2018/

The report segments the financial services security software market on the basis of component, deployment type, end user, and geography. On the basis of component, it is bifurcated into software (file security, database security, web application security, and others) and services (professional services and managed services). . On the basis of deployment-type, it is categorized into on-premises and cloud. On the basis of end user, it is classified into small & medium enterprises (SMEs) and large enterprises. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key players profiled in the report include Imperva, Cisco Systems, Inc., FIS, Fiserv, Inc., Oracle Corporation, Symantec Corporation, Synopsys, VARONIS SYSTEMS, WhiteHat Security, and Webroot Inc.

Key Benefits

  • This report provides an extensive analysis of the current and emerging market trends and dynamics in the global financial services security software market.
  • In-depth analysis is conducted by constructing market estimations for the key market segments between 2016 and 2023.
  • This report entails the detailed quantitative analysis of the current market and estimations through 2016-2023, which assists in identifying the prevailing market opportunities.
  • Extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework
  • Comprehensive analysis of all regions is provided that determines the prevailing opportunities in these geographies

Financial Services Security Software Market Key Segments:

By Component

  • Software
  • File Security
  • Database Security
  • Web Application Security
  • Others
  • Services
  • Professional Services
  • Managed Services

By Deployment Type

  • On-Premises
  • Cloud

By End User

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Saudi Arabia
    • South Africa
    • Rest of LAMEA

About: 

Future Industry Insight(FII) provides all the data streams required to solve strategic, business and marketing problems. FII is a one of the fastest growing market research and consulting company offering syndicated research reports, custom research solutions, and marketing services for a variety of industry verticals. FII has been providing Service to fortune 500 clients by helping them in tracking the constantly changing market trends, opportunities, and emerging investment pockets. Not only fortune 500`s, we have served to mid-size organizations, small specialists and even start-up companies. Our quality of data has ensured repeat business, recognition, and recommendations from clients across the world.

Media Contact:

Name: Rahul

Designation: Global Sales Manager

Ph: +17132421323

Email: 

Web: 

Source

https://factsweek.com/959566/financial-services-security-software-market-research-report-2018/

The Three Missing Links in Social Media Marketing

With a certain congressional hearing still ringing in the ears, there may be a collective feeling that it is business as usual when it comes to social media marketing, even while a long tail of questions will likely swirl in the media.

While a lot of soul searching about how we handle data as marketers is certainly appropriate in the current climate, especially with GDPR about to come into force, many brands will be back to the day job of building connections with their audiences – which they increasingly do through social media. Don’t ask me why they keep blinders on to it all, but they do.

Yet the Cambridge Analytica privacy scandal uncovers a bigger issue with many of the preferred social media channels – they are not designed with users’ best interests at heart, serving up intrusive and distracting ads and disquieting users with the level of tracking and targeting. That’s troublesome for marketers as well as consumers. Social media as a channel is not learning the lessons that befell online ads by taking the user experience more seriously and tackling poor ads ushered in by the programmatic shift. Ultimately that led to ad blockers, declining CPMs and publisher revenue, and the fertile ground for social to grab those ad dollars.

The targeting that social media advertising offers is unprecedented and the community engagement opportunities that are inherent in organic channel management on social are unique. Clearly social networks need to be a part of a solid digital marketing strategy, regardless of what Wetherspoons says! But does that truly enable holistic marketing opportunities for brands? I don’t believe so, and here’s three reasons why:

● We don’t spend that much time on social anymore – Most users do not spend as much time as they used to on common social media platforms. See previous paragraphs for some reasons why.

Users usually have over 20 apps on their phones, but will only use a handful of them on a
regular basis. The ones they do use and are using more and more frequently are
messaging apps as opposed to social networks.

Think about what that means in terms of engagement and activity on these sites as
opposed to other apps. Brands can guarantee targeted clicks and impressions on social
media at a certain cost, but in a broader sense, how engaged is the audience with that
platform? That has a bearing on how the product or brand is perceived as it’s reviewed.

● Everybody’s Talkin’ at Me – A primary reason for the decline in time spent on social media is likely a reflection of how people’s use of technology to communicate via mobile has evolved, arguably coming full circle to how we are hardwired as human beings.

On social apps, you’re sharing to a community of users. Initially, that felt like a tight-knit
community. However, as our individual networks have grown, from those who you
are/were at university with (with the original iteration of Facebook) to almost every
passing acquaintance you’ve come across, it has felt vastly less personal.

On messaging apps by contrast you are communicating only with specific people you want
to communicate with and therefore more likely to do so throughout the day, as opposed
to at specific moments when you want to “broadcast” something.

Again, in terms of active engagement and the mind space consumers are in when they
interact with a brand, there are a lot of question marks that arise with the leading social
media platforms.

● People do not buy on social – On the whole, “on platform” purchasing has quietly faded into the memory after never really gaining a foothold. Twitter disbanded it’s commerce team and deprecated its buy button. Facebook struggled to get large brands using its button. Pinterest has struggled to prove that commerce is impactful on a large scale. However, Instagram seems to be the exception and is upping its game in all of the Cs’.

True, you can use social media to drive eCommerce traffic to in-app browsers or external sites, but the fact that a real shopping experience isn’t happening on social media again indicates flaws that should make brands consider whether they should be quite so “all-in” with their social strategies as many have.

Social media will remain a part of most digital marketing strategies, yet brands need to look further afield for opportunities at fostering good long-term relationships and brand affinity, while also maximizing revenue opportunities. Holistic digital marketing strategy is about content, conversation and commerce. Organically, these tend to work best where the end user is put first. Advertisers, as well as platforms, need to think carefully about the experience and usage of apps, not just the top-line CPM and click metrics.

By Sally Burtt-Jones, global business development director at Viber

Source

http://digitalmarketingmagazine.co.uk/social-media-marketing/the-three-missing-links-in-social-media-marketing/4874