Be in the Know: Social Media Marketing Stats 2018
The famous case on Facebook regarding the breaching of personal data has done almost nothing to affect its popularity. Instead it appears that it has had absolutely no negative consequences. It has increased advertising revenues. As of the first quarter of 2018, Facebook managed to earn $11.8 billion, exhibiting a 49% increase from previous year, same duration. It is interesting to note that 91% of advertisers used mobile phones to generate revenue in 2018. These statistics are not surprising. 3 million businesses use Facebook for marketing purposes, thus accounting for such high grossing. However, it has been observed that the approximate percentage of 12 year old American children using the said application has decreased from 67% to 62%.