Voffstryn – Corporate Branding
Voffstryn Corporation is a consulting company that specializes in engineering and technical subject matters. Inspired by the Stryn mountains of Norway, the brand was designed to create confidence and trust among customers looking for engineering services. They strive to provide quality customer services and establish deep connection with its customers.
The idea behind the logo design was inspired by the Stryn mountains of Norway, known for its glaciers, waterfalls and lakes. The strength of the mountains and beauty of the scenery allows observers a peak into nature’s perfection. Hence the company’s slogan, “Paragon Setting The Standard”.
The selected colors were chosen to create a fresh appearance, and a deep intimacy connecting and creating quality relationships which is the vision of Voffstryn.
I started out with sketching out multiple versions of the logo and then transferring the sketches into Adobe Illustrator using a pen tool to trace an outline of the sketches. A series of mock-ups were then created using Adobe Photoshop.
I received a lot of great feedback from the client who felt the brand design was aligned with their mission and vision. There was also positive reviews from other people who had seen the brand presentation. It was definitely a great experience to help bring a clients vision to life. I always aim to meet the criteria of what a logo design must do. It must reveal the company’s identity, distinguish them from the competition, invite customers to get to know them and facilitate loyalty. The logo should be able to be placed anywhere and on anything for branding or marketing purposes.
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