Content Writing Checklist

Content Writing Checklist

7 steps to successfully launch your story
Content Marketing is a form of online marketing focused on creating, publishing, and distributing content for a targeted audience.

This strategy is used to: Attract and engage a community of users, increase brand awareness and credibility, generate leads and sales, and expand customer base.

Why are you writing this piece of content to begin with?

The answer to this question will set your tone of voice and keep you on message in case you’ve got the attention span of a 2-year-old.

There are generally three big picture business goals to every piece of content published online:

  • Educational – Opinions don’t matter. What does is your expertise as a thought leader using:
    • How-Tos and guides
    • Ebooks and free content
    • Worksheets and questionnaires
  • Emotional – Don’t be robotic. Make your brand human and drive traffic your way using:
    • Curated content on industry trend
    • Relevant infographics
    • Blogs about company culture news
  • Promotional – So what if you have a great product or service? Be clear about the solution and benefits you’re providing using:
    • Social media content
    • Case studies
    • White papers

Be sure to have a good mix of all three kinds of content so that you’re neither overbearing nor underselling yourself. Everything in moderation!

Embrace the creative and collaborative process. Always remember that
It’s advisable to step away from your first draft for a couple of days if need be, and take a fresh look afterwards.

  • Educational – Don’t lose your brand’s personality with this opportunity to make learning fun. If you don’t have a funny bone in your body, then find someone on your team who does.
  • Emotional – Make your titles and meta descriptions enticing enough to trigger people to “click” in the first place. Be real. People will sniff out fakeness.
  • Promotional – Use upbeat and energetic language. State clearly—right in the title—what problem you’re solving. Now’s not the time to be shy.

Create authentic assets (visuals) using design toolkits:
– Sketch (Mac)
– Lunacy (Windows)

Tools and and handy templates:
– Tiny PNG for file compression (free)
– Piktochart for infographics (free)
– Venngage for infographics (free but limited)

Make use of rich media to make your content interactive and engaging!

Is there a clear call to action (CTA) inside your story? If you’re content isn’t actionable then you’re losing a major opportunity.

Educational – CTA = Soft. Your reader may be considering whether or not to take the next step with you based solely on your expertise. You may ask them for some basic information for future communication.

– CTA = None. You’re basically courting your readers and building authentic relationships. A link back to your site’s homepage will suffice.

– CTA = Compelling. This is the decision-making point in the whole process. You can link your readers straight to your pricing page or provide them an option to start a free trial..

Make SEO and readability your priorities.

You can publish all the content you want, but if nobody finds it then you’re a failure! Just kidding, but not really.

Make sure you show up in organic search results and make sure your on-page SEO and readability are on-point.

  • Choose one focus keyword.
  • Utilize a variety of longtail keywords.
  • Use your focus keyword in your H1 Title and at least once in an H2 or H3 subheading.
  • Place a few hyperlinks in your text.
  • Keep your metadescriptions and SEOURLs just the right length.

Free Tools to help you nail the perfect title:
– BlogAbout by IMPACT

And don’t forget to proofread so you don’t end up spelling it “profread!”

Content is king, but distribution is queen and she wears the pants.

Use trial and error for a period of at least six months (less time than it takes to grow a baby) to figure out which distribution channels work best for you.

  • Owned: Your own websites, social media platforms and newsletters
  • Paid: Advertising and PPC

You can publish to each channel manually, or use Story Chief to schedule when you go multichannel in one click.

This is where quantity matters because the quality’s been met.

Content creation doesn’t end when the piece is published. Pat yourself on the back and then get back to work!

You need to follow up to see if your content is working or not, before you take steps towards your next piece of content. You need to consider the return on investment (ROI) your content provides.

There are vanity stats and then there are tools that help you go deeper:

If you want to know all about your content’s views and clicks, and impressions, and reads and leads too, then Story Chief is here for you.

Other tools we highly recommend

A new and better way to acquire, engage and retain customers.

For keeping everyone on the team in the loop in real-time, especially for priorities like lunch orders and knock knock jokes.

For project management and bird’s eye view on where you started and where you’re headed as a team, with fun labels you can customize!

For video calls and online demos. You can choose from so many different features depending on who’s on the other side of the conversation.

For all your CRM needs so you can spend less time managing customer data and more time cultivating relationships with them.

Whether you need to sell your products, share some big news, or tell a story, Mailchimp makes it easy to create an email marketing campaign that best suits your message.

All the Icons You Need. Guaranteed.