15 Social Media Marketing Strategies the Pros Use

More than 70 percent of small businesses plan on using social media for marketing this year, according to data from Infusionsoft. But not all of those businesses have an actual strategy.

Posting content here and there isn’t going to be as effective as going in with a real plan. Every strategy will look a bit different, but there’s no shortage of options to choose from.



Social Media Marketing Strategies

Here are some expert-approved strategies to promote your small business on social media.

Start with One Platform and Build from There

When you’re just getting started building a social media presence, it can be tempting to go all in and attempt to reach people on every platform. But this is a recipe for overwhelm, argues Rachel Strella, founder and CEO of social media management firm Strella Social Media.

She explained in an email interview with Small Business Trends, “We strongly recommend a conservative approach to social media, especially when starting out. I have seen many dive into social media and then fail to maintain their presence simply because they were overzealous. I’m not implying you shouldn’t review what new sites and tools have to offer, but I recommend that you carefully assess their potential benefits for your business before throwing time and money at them.”

Create a Unified Presence

Whether you end up using one social platform or many, it’s important for people to be able to spot your brand anywhere online. It should look professional and consistent with your website and other marketing materials. So update your profile photos and/or header images to go with your branding. And Strella especially stressed the importance of having a professional headshot for LinkedIn, rather than going with the standard avatar.





Put Yourself in Your Audience’s Shoes

Building a content strategy looks a bit different for every business. You’ll never post exactly the same content or topics as anyone else. However, it is always important to post things that are going to be interesting or helpful specifically for your target customers, says Strella. So before posting new content, get in the mindset of your customer persona and ask what you’d want to see.

Use the RITE Formula

RITE is another formula that Strella uses to assess the viability of specific types of content. According to Strella, RITE = Relevant, Interesting, Timely and Entertaining. So essentially, consider every post with those characteristics in mind. Ideally, it will hit at least a few of those check boxes.

Aggregate Content from Your Audience

Sometimes the best way to get the attention of potential customers on social media is to re-post content from current customers. When you aggregate content about your business from other users, it serves as a kind of social proof. It shows people that others just like them use your product or service and love them, whether it’s an Instagram post of a customer wearing your handmade scarf or text from an online review.

Kristi Hines explains via Post Planner, “Anyone can write a few sentences, slap a fake name on it and add a stock photo of a smiling face to create fake testimonials. But utilizing compliments, reviews, and testimonials from social media has a different effect.”

Promote Reviews

Though social media posts are great, many people still trust official reviews more. Sites like Facebook offer a review function, so it’s a great place to promote positive reviews, which adds some social proof and also reminds other customers to share their thoughts.





Humanize Your Business with Behind the Scenes Media

Anyone can go to your website to learn the basics about your business. But people follow brands on social media to make deeper connections. That means you should show the person(s) behind your business in your post. Share a selfie or go live on Facebook to connect with people face-to-face. Share some video content from your office. Or even go live at a special event with your whole team.

Strella adds, “People form relationships – and relationships are built on trust. Humanizing a business, especially with photos and videos, have often exceeded reach more than any other organic tactic we’ve tried to implement.”

Host a Contest or Challenge

To really get people engaged with your brand, offer an incentive. Host a giveaway or raffle if people use your specified hashtag or post an image or video of your product. There are plenty of ways to personalize this experience to your particular brand and customers.



Monitor Conversations from Your Target Customers

Social media coach Janet Fouts believes that listening is just as important as posting on social media, if not more so. She writes, “On social media sites we can eavesdrop on the conversations and understand what the needs really are and the emotions behind them. Listening to a wide range of conversations on social media gives you a perception of what people really think, unfiltered and, generally, unguided. Be a fly on the wall without an agenda of changing the conversation.”



Ask Questions

Another way to learn more about your customers is to simply ask what you want to know. Ask an open ended question to start conversations or host a poll on Twitter or Instagram to get some quantifiable data.

Stick to Your Own Voice

One of the keys to social media is consistency. Another is authenticity. People who follow you want to feel like they actually know you. So don’t constantly switch between posting techniques or tones or change up your content whenever there’s a fleeting trend. Instead, go for an authentic approach and actually post how you would when talking to a friend. If you have multiple people posting to your account, make sure they understand the voice you’re trying to convey or even have a similar style naturally.



Strella says, “Customers are media savvy and can see through a fake facade very quickly. Therefore, increasingly, people prefer to stick to brands that have a unique, individual voice, especially when it comes to the service industry where personal branding is everything. In a competitive marketplace, authenticity also stands out as one of the most appealing traits.”

Don’t ONLY Automate

Automating social media posts can save you a lot of time when it comes to things like promoting blog posts or aggregating content. But you shouldn’t rely on it solely. Set aside at least some time each day to check in on your network and look for opportunities to start conversations.



Strella adds, “The benefits of automation for marketing and time/costs savings is enormous. However, automation should not replace the human element when it comes to marketing on social media. Find ways to connect with your followers in a genuine, empathetic, human way, as often as you can. Building an authentic relationship with your audience goes a long way in ensuring that they will continue to enjoy your brand, recommend it to others, and stay loyal customers for a long time to come.”



Host Regular Live Sessions

There is one increasingly popular tactic that allows you to show off a behind the scenes view of your business while also increasing follower engagement in a really authentic way — live streaming. You can host live sessions on Facebook or Instagram at a set time each week or month so your audience knows when to tune in. Then you can also repurpose that content.

Digital media strategist Ileane Smith explains, “One of the biggest benefits of live streaming is the engagement and all of the feedback that you can get from your audience in real-time.There’s also the added benefit of the longevity of the replay and one of the things that you can do with every play is convert it into an episode for your podcast.”

Host a Flash Sale

If you want to increase sales quickly, you might host a flash sale that’s only available to people who follow you on social media. You can even unload surplus goods just by posting photos on Instagram or Facebook and having people bid in the comments.





Monitor Your Mentions and Respond

The thing that really sets social media apart from other communication methods is that it’s a two-way street. You don’t just broadcast messages to your audience — they use it to get in touch with you. So it’s super important that you monitor those messages regularly and respond.

Strella says, “This can result in hard feelings and missed opportunities. When people engage with you on social media, they expect a response promptly.”

Photo via Shutterstock


Social Media Marketing By Digital Marketing Companies in Dubai

In today’s world, digital Marketing has become an important channel for companies to advertise their product and services. It became an instant click because of the popularity of social media among the masses. Digital marketing services mainly focus the brand to reach among the targeted audiences through online marketing. They try to increase online marketing activities through social media optimization, web analytics, paid media strategy etc. There are several digital marketing companies in Dubai that offer professional digital marketing services. Digital marketing companies in Dubai uses it as an effective tool to interact with the targeted audiences. Digital marketing companies in Dubai are flourishing in their fields. It is the new strategy to gain popularity among the clients.

Here is how digital marketing companies in Dubai effectively use social media for business.

Wider Audience

Digital marketing companies in Dubai effectively make use of social media to reach a wider audience. In today’s world, most of the consumers use social media on a day to day basis. The wider reach of social media in each and every corner of the world makes it an effective tool for reaching millions and millions of virtual customers. Using social media, people can get in touch with anyone across the globe. Just like that, you can create a wider audience for your products. Digital marketing companies in Dubai uses social media as an effective medium to reach these wider audiences. They create social media posts and ad campaigns to create more brand awareness among customers.

Improved Search Engine Rankings

Customers use Google and other social media sites to search for information. Digital marketing companies in Dubai tries to create more quality content with targeted keywords to increase search engine rankings. It will help to make more traffic to your sites and thereby creating more business opportunities.

Brand Awareness

Social media can create more brand awareness for your product than any other medium. Through social media, the reach of your business and brand product will be extended. It can also help in creating a loyal customer base for your product. Digital marketing companies focus more on creating good ads and conduct brand campaigns to make more traffic to the brand site. Another major advantage of social media is the fact that you get instant responses from your customers.

Instant Response

Social media allows digital marketing companies in Dubai to receive the instant response of the consumers. Social media provides you with consumer’s interest and behavior better than print and visual media. With the help of Google analytics, you can measure the traffic, bounce rate and profit and interest of the audience very easily. It will help the companies to change their marketing strategies that favor the product.

Azinova has a dedicated digital marketing team that focuses on the advertising and help to develop online marketing strategies. Not just that, they help companies to increase their brand value among the targeted audiences through online marketing activities. Digital marketing team in Azinova help to create new marketing strategies to ensure that the brand goals are met. The team starts with insightful planning’s and research and develop a new strategy that connects the company product with the consumers.

Hire Azinova, one of the best digital marketing companies in Dubai for exceptional digital marketing services.

Source

https://www.azinovatechnologies.com/blog/how-digital-marketing-companies-in-dubai-effectively-use-social-media-for-business/

Lessons We Should Learn from Viral Social Media Marketing Fails

For the outside observer, the various brand fails that end up going viral are usually pretty funny. What is not funny is being on the other side of such a PR disaster. To help prevent the backlash and stress that comes with making a big mistake on your company’s social media accounts, here are the top lessons we can take from other businesses’ social media gone wrong:

1. Double and triple check that you’re posting to the correct account.

It happens again and again – a brand rep thinks they’re posting to their private social media account, but are actually still logged in to the brand’s official account. A good way to avoid this mistake is to make sure your representatives don’t get used to browsing for fun while they’re logged in to the business accounts.

Tip: take advantage of multiple devices, additional browsers (like Chrome and Mozilla Firefox), or browser incognito modes to help you keep your private life separate.

2. Be more concerned with appropriateness than with squeezing in a brand mention.

Showing respect for memorials, holidays, or recent tragic events can be nice way of indicating solidarity with your fans. However, if you’re going to participate in the conversation, it needs to be genuine and thoughtful. Thinly disguised branding opportunities will work against you by showing a lack of care or a lack of understanding of your fans. When in doubt, it’s sometimes better to say nothing at all than to put your foot in your mouth.

3. Always fact check.

In today’s social media landscape, staying on top of current trends and viral events is a great way to appeal to contemporary audiences. However, the few extra minutes it will take you to investigate the trend first could save your company a lot of embarrassment. Before making that post, be sure to do a little fact checking. Are you sure your information is factually correct? Are you sure you know how the hashtag or viral trend you’re engaging with is actually being used?

4. Always check your copied links before sending.

We’d be hard pressed to write a blog about viral social media fails without mentioning the famous US Airways event. In a standard reply to an unhappy customer, US Airways accidentally posted a graphic image instead of a link to their feedback form. The company later clarified that the link to the image had been copied when a representative was reporting the content of someone else’s tweet to Twitter, and had then been pasted to the customer by mistake. Avoid this fail by double checking any link you are pasting before you post it.

Keeping up with trending topics, researching hashtags, and creating social media content for your business can be a heavy burden – but it doesn’t have to be! Let Triangle Direct Media take a load off your shoulders with our social media management services. Call us today to see what campaign plan is the best match for your business.

Lessons We Should Learn from Viral Social Media Marketing Fails

For the outside observer, the various brand fails that end up going viral are usually pretty funny. What is not funny is being on the other side of such a PR disaster. To help prevent the backlash and stress that comes with making a big mistake on your company’s social media accounts, here are the top lessons we can take from other businesses’ social media gone wrong:

1. Double and triple check that you’re posting to the correct account.

It happens again and again – a brand rep thinks they’re posting to their private social media account, but are actually still logged in to the brand’s official account. A good way to avoid this mistake is to make sure your representatives don’t get used to browsing for fun while they’re logged in to the business accounts.

Tip: take advantage of multiple devices, additional browsers (like Chrome and Mozilla Firefox), or browser incognito modes to help you keep your private life separate.

2. Be more concerned with appropriateness than with squeezing in a brand mention.

Showing respect for memorials, holidays, or recent tragic events can be nice way of indicating solidarity with your fans. However, if you’re going to participate in the conversation, it needs to be genuine and thoughtful. Thinly disguised branding opportunities will work against you by showing a lack of care or a lack of understanding of your fans. When in doubt, it’s sometimes better to say nothing at all than to put your foot in your mouth.

3. Always fact check.

In today’s social media landscape, staying on top of current trends and viral events is a great way to appeal to contemporary audiences. However, the few extra minutes it will take you to investigate the trend first could save your company a lot of embarrassment. Before making that post, be sure to do a little fact checking. Are you sure your information is factually correct? Are you sure you know how the hashtag or viral trend you’re engaging with is actually being used?

4. Always check your copied links before sending.

We’d be hard pressed to write a blog about viral social media fails without mentioning the famous US Airways event. In a standard reply to an unhappy customer, US Airways accidentally posted a graphic image instead of a link to their feedback form. The company later clarified that the link to the image had been copied when a representative was reporting the content of someone else’s tweet to Twitter, and had then been pasted to the customer by mistake. Avoid this fail by double checking any link you are pasting before you post it.

Keeping up with trending topics, researching hashtags, and creating social media content for your business can be a heavy burden – but it doesn’t have to be! Let Triangle Direct Media take a load off your shoulders with our social media management services. Call us today to see what campaign plan is the best match for your business.

Kara’s Party Ideas Monochromatic Popping Bottles Baby Shower

From the puff of the powder to the shake of the rattle, this Monochromatic Popping Bottles Baby Shower, is sure to have you dazzled! Styled by Danisa Betances of ADAL Kreation, out of Brooklyn,NY; this stunning event is “popping” with adorable party ideas you have to see! Some of which, include; Monochromatic Balloon Garlands + Installations Gorgeous Black & White Cakes Cute Baby Themed Sugar Cookies Black Sequin Runners White Floral Centerpieces Black & White Candlesticks And adorable sweets with Macaron Bottle Toppers!

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