Through our business consulting services, Consulting provide business owners with cost effective
lanterns, use straw bales or tree stumps for seating, and pass out sleeping bags to chilly guests. For dinner, serve grilled meats with simple fire roasted vegetables or tin foil pouches filled with corn and potatoes. And what camping meal would be complete without dessert – s’mores of course!
Don’t forget to have extra marshmallows and hot dogs on hand for roasting over the fire as the evening goes on. To keep your guests entertained throughout the night, have some spooky campfire stories ready to go or hold a campfire singalong with a selection of popular camping tunes. One of my BFFs hosted a party like this for Fall a few years ago and everyone loved it.
Pumpkins are a staple of fall décor and fall food, so why not make them the centerpiece of your fall party? Celebrate the season by decking out your back yard with pumpkins of all shapes, sizes and colors. Use them as centerpieces on your tables, vases for flower arrangements, mix them into your food display, or even use them as serving bowls for your food. Next, make your menu pumpkin-centric with warm pumpkin soup, sweet pumpkin cake or pie, yummy pumpkin dip, and even pumpkin cocktails.
Pumpkins can even be part of the party’s festivities by holding a pumpkin carving or decorating contest with prizes for the best piece of pumpkin art. I love using artificial carvable pumpkins, but if you use real, you can roast the seeds and eat them as a snack. I may try to host a pumpkin party this year since I have the room for it in my new home. (see my home tour)
Outdoor Horror Movie Night
What better way to celebrate fall than to curl up with your favorite scary movies under the stars! We love doing outdoor movie nights. Set up a make-shift movie screen by tying up a white sheet, then project your favorite Halloween flicks onto the side of your house. Or use an outdoor movie projector.
Complete the movie set up with some warm quilts spread out on the lawn and comfortable pillows for your guests to relax on. For food, pop some popcorn and add some classic Halloween candy to the spread, like candy corn or mini chocolate candies. Other fun food ideas could include Halloween favorites like popcorn balls or Rice Krispies treats or movie theater fare like nachos and soft pretzels. You can even make this a family friendly event by swapping out the horror movie lineup with a some more kid-friendly Halloween films.
We did this when we went camping in February a few years ago and it was so much fun! Yes, February is the perfect time to go camping in the Tampa Florida area. Most of the bugs are dead and it’s chilly but not too cold. Plus, I had Phaedra and Ray to keep me warm!
Celebrate the season with a fun and lively German-style Oktoberfest party. Oktoberfest is traditionally celebrated during late September and early October in Munich. The 16-day celebration is the world’s largest festival and inspires smaller celebrations around the world. We’ve actually been to several local Oktoberfest events in Tampa and St. Pete over the years.
Bring Germany to your own backyard by serving a spread of traditional German food, like pretzels with mustard dipping sauce, warm potato salad, bratwurst, sauerkraut, and black forest cake for dessert. And don’t forget the beer! Decorate your Oktoberfest party with traditional blue and white, the colors of the Bavarian flag. In addition, use beer-inspired décor like large mugs for centerpiece vases, dried wheat, and hops. While eating and drinking may be the main focus of your party, having a few fun German activities on hand, like a yodeling contest or fun photo booth with classic German-style props, will make your party really stand out.
Fall Harvest Party
The fall season is all about celebrating the bountiful harvest of summer, making a fall harvest party a great choice for your fall gathering. Decorate your yard with fall harvest themed items, like pumpkins, gourds, acorns, apples, corn stalks, and leaves. Cute maple trees like this are great for indoors.
Rustic farm implements also make great additions to the party’s décor. A wheelbarrow would make a wonderful cooler for drinks. Flower pots or metal buckets can be used to display food. Continue the rustic theme throughout the rest of the party by adding hay bales covered with soft blankets for seating around a crackling fire in your fire pit. The party’s food should be the star of the night. Emphasize the harvest theme with tons of fall flavors, like pumpkin, apples, squash, sweet potatoes and pears.
Haunted House Party
Halloween is fall’s most fun holiday and truly perfect fall gathering. We normally go to 3 or 4 Halloween parties every year, plus we celebrate our wedding anniversary (since we were married on Halloween) around the same time. Take advantage of this favorite holiday and host a haunted house party in your backyard. Have a blast decorating your yard with scary Halloween décor, like gravestones and spooky ghosts hanging from the trees. Don’t forget to decorate the exterior of your home as well, to really add to the ambiance of the party. Create a creepy menu full of deliciously gross food items and some bloody cocktails to enhance the menu. And ask guests to don their best costumes for a fun costume contest at the end of the night.
For one of the Halloween parties that our friends throw each year, they turn their barn and the areas between the house and barn into a haunted house with haunted graveyards. It’s always fun to go through the barn to see how they choose to decorate it each year.
What’s your idea for the perfect fall gathering? Let me know below!
Other Fall Features
Your personal brand’s website is your calling card to attract loyal followers —an unexpected cyber attack can cost you both time and money.
What types of activity are you currently monitoring from the back end? Your brand can increase your security level and help prevent an attack with the right tools and knowledge.
It’s time to take a fresh look at your website in order to discover what’s a potential threat and what’s not in order to avoid becoming the next victim of this online crime.
Steps to securing your brand’s website from hackers
Here are several ways you can effectively protect your website and online reputation:
- Find out what your host provider offers – It is important that you have access to a long history of logs. Find out what your current provider offers and maybe even pay for an upgrade. If you are running on a shared hosting package then this is especially critical to know.
- Don’t forget to do regular full backups – Your website may not be automatically backed up by your hosting company. Instead, you need to purchase or use free backup tools in order to save your valuable content, images, and installations. Do this at least once a month as plugins and themes are upgraded on a regular basis.
- Create a plan of action for you and/or your team – In the case of any security breaches, it’s good practice to have a well-outlined strategy in place with all of the right contacts such as a web developer. This will provide clarity and minimize any mistakes.
- Check in daily during the work week – Log into your website and keep a lookout for any messages from your security plugins, any spam activity, updates, etc. If anything is outdated or there are too many spam comments and referrals this may be a good time to upgrade your security.
Avoiding being attacked by a cybercriminal can be reduced or eliminated with the right checks and balances in place. If your brand finds out that something has been compromised you should contact your web developer and host provider right away. It’s better to seek expert advice to assess the situation and fix any technical issues that may be opening you up for a breach.
via Technology & Innovation Articles on Business 2 Community http://bit.ly/2OqgwHc
Recommendations and word of mouth are always best when it comes to picking a restaurant or activity. And this is especially the case for a hen party group. We asked our lovely, seasoned hen party going Instragram followers for the inside scoop on hen parties so that we can pass this on here. We’re kicking this series off with Belfast. Below are the top recommendations from those ladies who have been there, drank the prosecco and lived it up in Belfast so read on for some highly rated Belfast Hen Party Ideas.
1. See Belfast by pedal bike!
Yip, one of those bikes you see in various cities where people are boozing, cycling and you wonder how are they staying on the right side of the road! Slightly annoying to watch when you’re not involved but they always look like they’re having SO MUCH FUN! This is perfect for a prosecco fuelled hen party. Belfast has two options – the Belfast Party Bike and Wee Toast Tours. Make your way around the city (various tour options available) whilst sipping prosecco or whatever your chosen tipple is (it’s BYO). The bikes can fit 15 to 18 people depending on the option and the tours can be 1 or 2 hours. Tip. Probably best to wear a jacket or coat (this is northern Ireland!) and flat shoes for the pedal action. Both tours have been recommended.
2. Afternoon Tea at The Merchant
From boozy biking on the street to stylish boozing in a 5 star hotel. If you’re a hen party looking for more glamour and comfort, The Merchant Hotel in Belfast is the place to go. The Merchant is in a great location and the decor is decadent. Their luxury afternoon tea is not to be missed. Choose from standard afternoon tea with prosecco and champagne available to bring the hen party vibes. They cater for vegetarians and allergies also. More details here.
3. Tipsy Tea on the Babel Rooftop
Another food and booze option. Babel is the Bullitt Hotel’s rooftop bar and garden with panoramic city views across Belfast. They have a Tipsy Tea option which is a mix of mouth-watering cocktails and delicious food. Their creative shrub cocktails use ingredients and garnishes inspired by its living walls which contain over 300 plants. This is worth looking at for cocktails, accommodation or dinner if the Tipsy Tea doesn’t appeal. More details on Tipsy Tea here
4. Tina’s Trannyoake
We’re not 100% sure what this is but there is definitely some karaoke involved and what looks to be an experience to remember! If your ladies like to sing and laugh check this one out. Tina hosts karaoke from 5pm with free drink giveaways and prizes for the best singers. More details here.
5. House for dinner and drinks
If you know House in Dublin and Limerick, you’ll know what to expect in Belfast. House Belfast is a classy and stylish venue which is perfect for a statement celebration. Whether you go for brunch, drinks, dinner, afternoon tea or stay there, this boutique and luxury setting is a treat for any classy hen party in Belfast.
6. Make Flower Crowns with Brides-Made
Brides-made offer craft workshops and a flower crown making session is always fun. Craft your own beautiful floral crown from a selection of artificial flowers and design advice from your Brides-Mades. These will be amazing to wear on a night out in Belfast and the perfect activity option for a boho chic hen party.
7. We Are Vertigo – for the active hens
We Are Vertigo is an activity centre with everything from trampolining to indoor skiing to high and low ropes. Heaven for the adventurous hen party group and for those of you who want to avoid alcohol for the day. They also have a spa for those guests who would prefer some chillout time. More details here.
8. Market Mooching at St George’s Market
If you’re just looking for a nice walk, easy activity / thing to do, a stroll around St George’s Market is the perfect option. The market offers a huge range of local, continental and specialty foods. On Saturdays they have a range of foods from around the world as well as handmade crafts, flowers, plants and local photography, pottery, glass and metal work. Sample the food and relax with a coffee while listening to some of the best local musicians as they play live. A nice option for an easy, hungover morning. Details here.
9. Cocktail Making at the renowned Apartment Bar
If you’re going to do a cocktail workshop, look no further than the Apartment Bar. Apartment Belfast, is known for their expertise and world class cocktails. Their professionally trained mixologists will show you their craft and help you create your own perfect cocktail. Choose from their standard workshop or an option that includes lunch / dinner.
10. Hike up Cave Hill
For something a little different and not too “hen”, a hike up Cave Hill beside Belfast Castle. This includes an ecotrail, gardens and the option of refreshments in Belfast Castle. You and the ladies can enjoy scenic views and waymarked walking trails. Play some hen games on the way or maybe pack some bubbles in case people get thirsty. This is suitable for all levels of walkers.
The annual search for holiday party ideas that will make a memorable impression is already underway for some event planning pros in Chicago. Chez asked some of the best partners from our network of top party planners about themes, decor and dishes they think will really shine in the upcoming holiday season. Here’s what they had to say.
Looking for Unique Holiday Party Ideas? Look Abroad
The expert party planners at Revel Decor know a thing or two about designing an event with serious pizzazz, and their predictions for the 2018 holiday party season are no exception: “This holiday season we’re all about trends inspired by South Korea…we’re loving bright and energizing colors like pinks, yellows and oranges,” says Revel. “Christmas lights come in neon- right?! Spray paint goes a long way, too — how about evergreen dyed pink?! Korean beauty masks are a perfect party favor and they make a great stocking stuffer too.”
Holiday Parties are the Perfect Time to Go Big
The holidays present a rare chance to contrast an event with the conditions outside. While the winter landscape may be fairly monotone, spice up your event with a generous helping of dramatic tones. “This season we’re playing with the dramatic which means large accents, deep jewel tones, and plush fabrics,” says HMR Designs. “We want to invoke that warm, holiday ambience…Of course festive florals are always a must, but prepare to engage guests with lavish, dark environments that feel cozy with an edge.”
RELATED – HOST YOUR 2018 PARTY AT CHEZ
Your Holiday Floral Elements Can Be Seasonal Without Being Predictable
“While traditional items like pine, cedar, and coniferous elements will always be present during the holidays, adding unexpected items like succulents, feathers, fruit and vegetables, and goodies like French macaroons to centerpieces, wreaths, and garlands will add texture to your table top or event decor,” according to Claire Roenitz of The Flower Firm. What about color for the floral arrangements? “Incorporating these elements in unique color palettes like eggplant and sage, azure and rosé, or gold and onyx are modern ways to add a layer of surprise and delight your guests this holiday season.”
Experiment a Bit with Your Holiday Party Menu
Chez asked frequent collaborator Jewell Events Catering which items are making their way onto holiday party menus in 2018. Executive Chef Ben Holt said he’s seeing these exciting trends for holiday menus:
- Shroom Boom, or dried non-GMO 100% dried chips
- Imperfect or “Ugly” produce
- Smoked chocolate desserts
- Flavor injected donuts made with a syringe
- Spiralized Vegetables as a fun starch replacement
Myles Bosack, the director of marketing at Jewell, has this prediction: “If I had to pick from this list I would say smoked chocolate desserts as one that will surely show up on buffets this holiday season.”
Enliven your Holiday Party with a Mixologist and Specialty Cocktail Bars
“Modern Specialty Cocktail Bars are something that I see trending for the 2018 holidays,” says Rachel Krieger of Blue Plate Catering. “Companies are designing cocktails that play up their unique event theme or echo company colors, as well as incorporating a bar that is run on site by our in-house mixologist. This added interactive flare allows guests to order customized drinks during the party. Spice up your next holiday party with a special cocktail that will have your guests talking long into 2019!”
So there you have it! We hope these holiday party ideas leave you filled with inspiration and a modicum of good cheer for the upcoming season. Did we miss anything? Have any favorites? Let us know by leaving a comment below!
Photography | 1-2: Revel Decor, 3-4: Kent Drake Photography, 5: The Flower Firm, 6: Jewell Events Catering, 7: Kent Drake Photography, 8: Blue Plate Catering.
To make the 50th birthday party celebration more exciting and memorable for a special woman in your life, play recorded and live greetings during the party; make the venue a walk-in scrapbook of her life; dress up like you were back in the years of her youth; serve old-fashioned goodies; personalize her birthday cake with her favorite childhood theme; show cartoon clips famous during the 60s and 70s; use a 50s theme; and go for gold.
Fifty years of existence is quite a landmark in woman’s life. Throwing the celebrant a party is a very exciting thing to do, but also difficult because you will want to make it more fun and memorable than her previous birthday parties. Here are some unique 50th birthday party ideas for her that will surely be exciting and memorable:
Play recorded and live greetings during the party
One of the most brilliantly special and truly meaningful 50th birthday ideas is to play recorded and live greetings during the party. You may record the greetings yourself or take advantage of the services online who gather audio greetings from family and friends for the celebrant and compile them in one CD. To add to the surprise, you may also arrange a call from someone very special to the celebrant who could not join the party. Let that person greet and talk to the celebrant live during the party, especially if you wish to set a more sentimental mood for a sentimental woman.
Make the venue a walk-in scrapbook of her life
Many women, especially in their younger years, love scrapbooks, magazines, and photos. To make the party place more unique, make the venue a walk-in scrapbook of her life. Hang pictures of her from her childhood up to the present day along with her family and friends, including school pictures, wedding pictures, and family pictures. You may also display some of her favorite quotes, poems, and song lyrics at every table, as well as post her best blown-up portraits during her youth in large vintage frames. The place will surely be unique and sentimental at the same time.
Dress up like you were back in the years of her youth
Bring back the fun times by asking the celebrant and the guests to dress like they used to dress in the 70s or early 80s. Make sure to invite her old friends around. Play some groovy music and enjoy some fun party games they used to have back then. The celebrant will surely have fun on her 50th birthday as she did in her youth.
Serve old-fashioned goodies
The past can come back to life on the celebrant’s 50th birthday. Bring back old memories by serving the favorite candies the celebrant used to love when she was little, as well as favorite pastries and favorite dishes. She will surely enjoy all these goodies with her friends. Expect a night full of laughter and good memories.
Personalize her birthday cake with her favorite childhood theme
Birthdays are always full of surprises. Make her 50th birthday more surprising and memorable by personalizing her birthday cake with her favorite childhood or youth theme or icon. Be it cartoon character-themed or favorite movie and or actor-themed, just make sure it was her favorite when she was younger.
Show cartoon clips famous during the 60s and 70s
Bring out the child in the birthday celebrant by showing cartoon clips famous during her childhood. Present cartoon shows during the 60s and 70s, such as Saturday Morning Cartoons, Casper, Mighty Mouse, Go Go Gophers, and George of the Jungle. You will be surprised to see the joy in her eyes as she recollects all the fun times she had during her childhood.
Go with a 50s theme
Get the spirit of 50 during the celebrant’s party by going with the 50s theme. You may encourage her friends and relatives to give their gifts in 50s as much as possible. For example, if she loves music, one can give her 50 songs from her childhood to present in a CD. Another idea is to flash fifty kind words that describe her on screen or display these words on the stage. You can also include in your program to let fifty of her family and friends line up on stage and say one adjective each that best describes the celebrant. It can be serious, sentimental, funny, or crazy to add some spice to the party.
Go for gold
Golden girl is what best describes the celebrant on her 50th birthday, so celebrate the night in gold. Send out gold-themed invitations and encourage guests to wrap their gifts in golden wrappers. Ask invited guests to wear something gold like clothes or accessories. Finally, you can prepare golden songs to be played during the celebration with a golden table setting prepared for everyone.
To make the celebration more unique and sentimental, you can hold the party in an exceptional place. You can hold it in the celebrant’s ancestral house, on a ferry, at her vacation house, or in a more distinguished hotel. This day only comes once in her lifetime, so make sure you give the best party ever to a special woman in your life.
Rev your Hot Wheels birthday theme with these 21 party ideas
For a show-stopping party entrance, check out the DIY roadway and all the cool party supplies.
The DIY car frame craft and the trophy race car party favors are certain winners and you will love the Hot Wheels cupcakes and cakes too.
Race through this round-up for first place inspiration.
- Best Birthday Gift ideas:
- Party Ideas
1. DIY Race Track
From Growing Up Gardner, as seen on Photobucket
Every race car party needs a race track, and this amazing do-it-yourself track is a Hot Wheels lover’s dream come true. Complete with four lanes, an epic starting gate, and painted flames, this is one to beat.
Most of the building materials are probably pieces you already have in the garage or workshop, making it easy and affordable.
Let your kids help build and paint to involve them in the building process.
2. License Plate Thank You
From Ink Paper Love
What better way to thank your guests than with these personalized race car licence plates?
Your state or province’s licence plate is customized to read a thank you message and then affixed to hot wheels packs, chocolate bars, or other party favors.
This creative do it yourself addition to your child’s party favors is a special way to thank guests and keep the race car party theme rolling.
3. Race Car Cake Pops
From Party Rite as seen on Spaceships and Laser Beams
Cake pops are always an adorable, fun, and bite sized addition to a party’s dessert table. They can be decorated to match nearly any party theme and kids have a blast eating them.
These race car themed cake pops are colored bright red and perfectly decorated with a checkered finish flag to match a race car party theme.
Recreate them in your own kitchen with red melting candies, white fondant, and edible black paint.
4. Trophy Race Car Party Favors
From Three Men and a Little Hailey
Every little race car driver deserves a golden trophy to showcase their winnings. Transform golden trophies from the dollar store into adorable party favors for your race car loving guests with a printed tag wrapped around the base and a baggy full of candy stuffed inside.
These golden trophies make an extremely affordable and exciting party favor that keep the celebration going even after the party is over.
5. Hot Wheels Balloon Game
From Small Potatoes
Turn your party favors into an wildly fun game for your party guests with these easy and inexpensive race car balloons.
Stretch a balloon over top of a matchbox car, then blow them up to create a party decoration with an exciting surprise inside.
Let the children squash, squeeze, and stomp the balloons until they pop to reveal the party favor inside.
6. DIY Wooden Crate Storage and Display for Hot Wheels Cars
From Frugal Fun for Boys & Girls
Display your Hot Wheels or Matchbox car collection with this awesome and practical DIY project.
With a wooden craft crate and some cardboard mailing tubes you can easily recreate this parking garage to store your child’s most special toys.
Have it out at your car-themed party for easy entertainment and be ready for races on the go.
7. Hot Wheels Art Project
From Hot Wheels
8. Chocolate Spare Tires
From Spaceships and Laser Beams
We love serving themed snacks and desserts at parties. What better dessert to serve guests at a race car themed party than spare tire donuts?
Chocolate glazed donuts make the perfect edible tires, and add fun and deliciousness to your dessert table! Donuts are also a fun change-up from the regular cupcakes and candy.
Who wouldn’t welcome a sweet donut treat?
9. Hot Wheels Birthday Party
From Nicole Johnson, as seen on We Heart Parties
If you are tired of hunting for ideas in Pinterest and Google, make sure you check out this post that is chock full of creative decoration and food ideas for a race car themed birthday party.
All of the ideas are super easy to recreate, and most are inexpensive too.
Some of our favorites include the traffic light brownies made with M&Ms, “motor oil” chocolate ice cream treats, and pylon tablescape.
Any kid would love these fun ideas for their party.
10. Dipstick Pretzel Rods
From Renee’s Soirees, as seen on Design Dazzle
Racers, start your engines! No race car party is complete without some super fun and car-themed snacks.
Create dipsticks, a necessary tool found in any car garage out there, with pretzel rods and some melting chocolate.
Sweet and salty treats are always a fan favorite and you can never go wrong with chocolate covered pretzels.
11. Make the Jump Party Game
From Hot Wheels
12. DIY Roadway
From Jennifer, as seen on Me and My Insanity
Sometimes an unlikely spot for decorations, your home’s hallway makes e perfect space create a roadway or racetrack leading to the heart of the party.
Transform the space into a racetrack by laying down black tarps or fabric then keep it is place using some white duct tape.
Don’t forget to create some racing lanes so that your kids can race down the hallway.
13. Tire Target Game
From Party Loves
Interactive games and activities are an essential at any kid’s birthday party. This Tire Target Game is loads of fun for kids of all ages and is incredibly easy to set up.
Label inflatable tires with different point amounts, then arrange in a triangle to get ready to play.
Let the party guests take turns throwing a ball or beanbag at the tires to try to get the highest amount of points. The kid with the highest score wins!
14. Race Car Dessert Table
From Bash Party Styling, as seen on Spaceships and Laser Beams
This race car themed dessert table is full of high impact details from creative decorations to wildly fun themed foods. The brilliant center piece uses an upcycled spare tire topped with black and white checkered cupcakes and a beautiful display of bright red cake pops.
The flame inspired table cover is the perfect touch, bringing images to mind of speeding cars and burning rubber.
Cool race car glasses, fake mustaches, and laminated driver’s licences are a clever final touch.
15. Hot Wheels Car Cake
From Sarah’s Sweets and Treats
Celebrate your child’s birthday with these fantastic DIY Hot Wheels cakes. Your favorite flavored cake gets carved into a giant number frosted in sweet vanilla buttercream.
Black fondant makes a pavement racetrack, fondant square sides mimic the checkered finish flag, and fun details bring the racetrack to life.
Don’t forget to add some matchbox cars on top to race to the buttercream finish line.
16. Stoplight Gumball Favors
From Alison J., as seen on Catch My Party
I always love to send our party guests home with a little favor to say thank you. Finding something that matches the party theme, is inexpensive, and will be loved by the kids can be tricky.
These stoplight gumball favors are the perfect solution!
Pick up some yellow, red, and green gumballs from the closest bulk store then wrap them in some cellophane with a black and white ribbon for the perfect thank you treat.
17. DIY Car Frame Craft
From Spaceships and Laser Beams
If you have boys in your house it’s pretty much a given that you have toy cars littering the playroom and bedrooms.
Borrow a few toy cars for this fun project!
Use a hot glue gun to securely attach a number of toy cars around a plain picture frame.
For a birthday party, you could do this as a group craft with thrifted toy cars or have one big frame set up for a group picture or written messages from your guests.
18. Cheese Road Cones
From Megs 7837
Are you in need of a super easy snack idea for your race car themed party? Look no further. There cheddar cheese road cones are a special way to make transform your cheese plate nibbles into cute themed snacks.
Simply cut your cheese cubes into triangles instead of squares, and stand them upright to look like traffic pylons.
It’s a genius way to turn an average snack into fun fuel for your race car drivers.
19. Hot Wheels Printables
From Merydwen P., as seen on Catch My Party
The easiest and most exciting way to serve pre-packaged drinks at a kid’s birthday party is to add a personal touch with a customizable label.
This Hot Wheels design is perfect for any car themed party, and you can even personalize them with your child’s name.
The black and white checkered finish flag background looks perfectly on theme when wrapped around water bottles or red juice drinks.
20. Car Photo Booth
From Vicky Barone
Make memories at your child’s party by taking pictures with this adorable DIY car photo booth. This blogger’s tutorial is super easy to follow and you like already have all of the required materials on hand.
Set it up in a quieter space and let your guests go crazy taking pictures.
Keep a disposable camera or Polaroid camera nearby so that you have a copy of all of the wonderful photos.
21. Hot Wheels Birthday Party + Cupcakes
From Mom vs the Boys
Cupcakes are a great alternative to big cakes and large group parties.
They are easier to serve, easier to clean up after, and if you decorate some store-bought cupcakes they are easier to prepare as well. These Hot Wheels Cupcakes are the perfect treat for a race car themed party.
A golf tee gets glued to the bottom of a matchbox car, making the perfect topping for a chocolate iced cupcake.
Check out these great party supplies to host your own Hot Wheels birthday party:
(Amazon Affiliate Links)
- DIY Double Decker Toy Car Garage
Plus, don’t miss this Formula One Style Boy’s Race Car Birthday Party….
1. Flameless Candle Votives
Have you considered illuminating your wedding by candlelight? So have we. But real candles can be expensive, and your reception may last longer than the candles do. So why not try flameless candle votives? What we love about these votives is that they have the same aesthetic as real candles without the hassle or the fire risk. While these flicker like real candles, they are battery operated, and can last 120+ hours. The ones pictured above can be found on Amazon, and are particularly inexpensive.
2. Burlap and Lace Favor Bags
Okay, these are burlap. But what’s so unique about these favor bags is the beautiful lace layered over them. While the predictable burlap maintains the rustic aesthetic, the lace gives them a particularly bridal look, making them perfect for wedding favors. We could see these being filled with dried lavender, sweets, or other little gifts to show your appreciation.
3. Wedding Luminaries
Another unique lighting option! These luminaries feature a lovely cut-out of a heart and two doves, giving them a bridal aesthetic. However, the way the light filters through the simple white paper gives them a unique rustic look – especially in the dark. We could see these being a beautiful way to light up a path or make your tables glow.
4. Wooden Wedding Welcome Sign
While rickety posts and (again) burlap signs are distinctly rustic, it can come across as a little too unpolished. This sign is the solution. While it utilizes natural elements and textures, such as greenery and wood, the well-crafted script lends it sophistication absent in many rustic signs. This sign also comes in a variety of stains, and can be customized to say whatever you’d like. It customization and versatility makes it a great way to add unique décor to your wedding.
5. Wooden Wishes Box
We love this unique twist on the guestbook! The chicken wire on this box acts as a holding place for all of the well-wishes you will receive from your guests. This is not only a wonderful way to preserve some memories from the day, but a seamless addition to your rustic décor. The antique wooden frame and wiring give it a unique look, and we can see it being a great addition to any bride’s rustic wedding day.
We’ve seen decorations completed with natural objects like twigs, flowers, greenery, stones – why not try decorating with feathers? We think feathers would make a great addition to rustic wedding décor, included in centerpieces, napkin holders, flower arrangements, and maybe even your hair! They are highly versatile, inexpensive, and a great way to personalize your décor.
7. Jute Twine
Our last suggestion is jute twine. Like feathers, twine has a lot of uses – from wrapping glasses to tying bags to hanging decorations, twine can accomplish a lot of your decoration goals while still giving off a rustic vibe. The little things really make a difference, and using twine for all your little things can really pull your décor together.
Rustic wedding décor is all the rage, and we love burlap just as much as the next person. But we don’t only love burlap. Keep reading to see some beautiful rustic wedding décor you haven’t seen a billion times.
Marketers in India are turning their backs on social media, according to a new report by Times Internet and DMAsia. Indeed, social media marketing dropped 30% in 2017 according to a survey of 150 brand marketers within the automotive, retail, pharma, FMCG and real estate industries.
A whopping 57% of respondents said that content marketing had replaced social media ads in the country. The drop is partially due to social networks clamping down on brand page reach which has stifled organic visibility. Indeed, viewability, authenticity of audiences, brand safety and accurate measurements have been among the top challenges faced by social media marketers.
“As we move forward at full throttle toward a more digitally inclined audience, marketers need to have a keen ear to the ground, to identify the trends and evolved mediums that their customers prefer,” explained Gautam Sinha, CEO, Times Internet Limited.
“Our report goes on to capture the finer nuances that have been shaping how this environment is changing. We hope that our intensive research, in collaboration with DMAasia, culminated in this report, helps marketers in India stay ahead of the game and align their strategies and budgets accordingly.”
The survey also noted that among the leading challenges of digital campaigns marketers recognised securing enough budget (32%), followed by measuring ROI (27%), and identifying suitable technologies (22%).
Another 21% said influencer marketing had not met their expectations largely due to brands failing to meet the ‘right’ influencers for their brand image or product.
Meanwhile, video ads appear to be gaining favour among India’s marketers. Whilst in 2016 viral videos were deemed unsuccessful by 41% of marketers, in 2017 just 18% of them thought the same.
Interestingly, even though marketers consider measuring ROI to be a top challenge, it is also perceived as one of the most important factors in justifying digital marketing efforts and expenses. Google Analytics, social media analytics, and third-party tools are the leading ROI measurement tools used by marketers.
For 2018, 45% of respondents plan to focus on customer engagement, followed by content marketing strategies (30%) and measuring marketing ROI (27%).
Get App Industry Updates
Review of Social Media Marketing: The Ultimate Guide to Learn Step-by-Step the Best Social Media Strategies to Boost Your Business (Social Media Marketing 2018, Digital Marketing, Marketing) – Tax Twerk©
Leverage the power of Social Media with Social Media Marketing
Your brand is your power, and it’s time you learned how to promote it – and make it big online through Social Media Marketing.
Every six months trends in technology are updating with more applications to use to make the online experience easier and worth spending with. It’s hard to keep up with the latest update sprouting fastly and it takes time to self-study on each software or application process and how to use them for the best of its benefits. And before you even master one or figure out which one is the best – you are way behind with the new technology yet again.
So this book by Gerry T. Warner will guide you on the latest of 2018’s strategies and applications you need to know in order to be more productive in growing your online business and your income. In this definitive guide “Social Media Marketing: The Ultimate Guide to Learn Step-by-Step the Best Social Media Strategies to Boost Your Business“, you’re about to discover how you can utilize the best Social Media platforms to your advantage when it comes to growing your business and to boost your income and net profits.
The question that we get most often about social media marketing is how much it costs — which makes sense. Like so many major decisions in business and in life, the major constraining factor tends to be your budget (that is, if it isn’t time).
So how much does it cost to outsource social media marketing?
The shortest, easiest (and, admittedly, the least satisfying) answer to this question is this: it varies – a lot. Depending on the experience level of the social media agency you hire, the size of your business, the suite of services you require, and a bunch of other factors, professional social media marketing can cost you anywhere from
$1,000 per month to $20,000 per month
This kind of wild discrepancy in cost can make things extremely difficult for business owners and marketing managers who are contemplating outsourcing their social media marketing. The headache of trying to figure out which social media agency to hire, which services you need, and how much money you should spend can cause a lot of anxiety — and even
, which can be deadly when you’re trying to grow a brand.
That’s why we wrote this guide: to give you a clear breakdown of all the information that you need to make the best decision for your business. Let’s start with the question that likely brought you here in the first place and we’ll try to give you a better picture:
How Much Does Social Media Marketing Cost?
Social media marketing can be broken down into different buckets, generally by channel and by services. Let’s take a look at each:
How Much Does Marketing With Twitter Cost?
Launching a new Twitter account, complete with setup and outsourcing content creation/consumer interaction (all 140 characters at a time), costs an average of
$2,000-$4,000 per month – and that’s just for Twitter
. With that said, the total price range was $1,000-$7,500 per month.
What if you already have an existing Twitter account, but need some help to take it to the next level? Restructuring an existing Twitter account with “limited coaching” to achieve client goals is still going to cost you between
$1,000-$2,500 per month
, with some charging as much as $4,000 per month.
We manage social media for several national brands and have developed some truly impressive case studies over the years (a favorite:
the tweet that turned into a client being featured in Wired magazine
). On multiple occasions, we’ve gotten hashtags we’ve created to trend nationally, and we are very familiar with the amount of customer service, outreach and PR work that’s required via Twitter in particular. Long story short, we know what we’re talking about – and unless you’re a HUGE brand with a significant number of customer service issues that need to be handled via Twitter (think: an airline), there’s no need to spend $4k per month on Twitter alone.
How Much Does Marketing With Facebook Cost?
The cost of marketing with Facebook can run a bit higher than that of Twitter alone. To set up a new Facebook account and provide limited ongoing training to business partners, online PR agencies charge an average of
$2,500-$5,000 per month
, with some going as high as
. However, for most businesses it’s a good idea to bundle these two together (and probably to add on a third and even a fourth channel), which will not only help you increase your audience, but can get you a deal on the price as well.
At TCF, we charge
$4,000 to manage
social media channels
, including custom graphics,
hosting Twitter chats
, live tweeting events, creating and managing
How Much Does Marketing With Other Social Media Channels Cost?
When it comes to social media marketing, Twitter and Facebook are definitely the top two options for businesses. If you’re just getting started, or if you’re working within a tighter budget, we’d definitely recommend that you start there. Every business is different, but from what we’ve seen with our clients Twitter and Facebook tend to provide the greatest ROI, and customers in general will expect that a business has an active profile on both platforms.
However, if you’d like to also do social media marketing on channels like Instagram, Pinterest, LinkedIn, and SnapChat, those additional channels can easily cost you
$1,000 or more
for each one that you add on. That’s a big investment, so you obviously want to be really strategic about which social media platforms you choose and figure out what your path to ROI will be by adding each additional channel.
Not every channel is a good match for every business, so when you’re making your decision, be wary of any social media agency that tries to throw the kitchen sink at you. Unless you’re a major, mass market brand (and honestly, even if you are) chances are you don’t need to be on every social media channel under the sun. Here’s a quick look at some of the things you should consider:
is a highly visual platform that focuses almost entirely on images. If you’re a fashion brand, a company that restores classic cars, or any other kind of business that can consistently create visually compelling content, then Instagram should definitely be on your radar. However, if you’re an accountant, probably not so much.
Pinterest is another image based platform that allows users to curate and organize images from all over the web in one place. We’ve seen this be a valuable platform for all kinds of different clients, but it’s not for everyone. One of the things that makes Pinterest unique is its
SnapChat is the cool kid on campus, and with over 100 million daily users, lots of brands and businesses are looking to leverage this platform as part of their social media marketing strategy. However, of all of the social media platforms, this one is by far the most idiosyncratic. SnapChat allows users to send out images and 15-second videos to their followers that disappear either as soon as they are viewed or after 24 hours — which is obviously not ideal for most social media marketing purposes.
Also, without the more traditional methods of tagging, hashtagging, linking to content, and responding en masse to trending conversations, growing an audience on SnapChat can be a daunting task. While we’ve seen brands make it work with this platform, if you’re just getting started with social media marketing, this probably isn’t where you want to start.
Make sure that you learn more about the social media marketing channels that you sign up for before signing on the dotted line. And if you feel like a social media agency is trying to push services on you that you don’t need, walk away.
How Much Does Outsourcing Social Media Advertising Cost?
If you’d like to include paid advertising in your social media management package, that will cost extra, as well. Platforms like Facebook, Twitter and Instagram all have paid advertising platforms available, and when done correctly, these social media ad campaigns can pay off big for your brand, with ROI ranging from growing your following to increasing website traffic and sales.
How much should you expect to spend on social media advertising costs? In general, you should expect to pay anywhere from between
10%-20% of the total ad buy
to have an agency manage your campaigns for you. If you have a larger budget, you can usually negotiate a percentage on the lower end of that range. There’s also usually a minimum monthly social media ad management fee (ours is $250), so you want to make sure that you’re really ready to make the investment before you take the plunge.
The reason that paid advertising can be so effective is that it allows you to
target very specific audiences
with your ads, which can lead to much higher levels of conversion. However, as with anything in the realm of social media management, social media advertising can prove to be a lot more complicated than it sounds.
Do you know what a Facebook pixel is? Do you know how to target your ads to people who have accessed specific content on your website? Do you know the right image dimensions for a Facebook ad and the best image-to-text ratio to ensure that your ads are approved? If you don’t, you’re not alone.
You can practically get an MBA in this stuff for the amount of time that it can take to learn everything you need to know. That’s why, unless you have a significant amount of time to invest in getting it right, the best way to ensure that you’re getting ROI for your social media ad buy is to bring in a team who has the experience and expertise to do the job right. For a lot of brands, outsourcing social media ad management is the best option.
What About Social Media Strategy?
Here’s something to consider: all of the prices that we listed above include status updates and interacting with customers. You know what it doesn’t include, though? Strategy.
Some agencies charge
a minimum of $4,500 per month
for Facebook and Twitter management, but won’t include any strategy behind the efforts. That costs extra, as if asking for social media strategy is like adding for guacamole to your order. We’re of the opinion that guac should always come with the order, which is why we include strategy as part of our social media marketing packages (and why wouldn’t we? The alternative is to charge for working with no strategy, which makes no sense).
Now, we’ll admit that the strategy is the most important part — you’ve got to go into social media marketing with a game plan and a list of goals, or you’ll never achieve the ROI you’re looking for. This is the reason you don’t want to outsource your company’s social media management to the intern who can’t stay off Snapchat. Online PR agencies know this, so they make sure to charge you for their expertise.
How Much Does Social Media Strategy Cost?
It’s easy to get fake famous on social media channels, and apparently
it’ll only cost you
. Although it may sound impressive to have 1 million “likes” on Facebook, your charade will be exposed the second somebody checks out your page and sees that nobody ever likes, comments or shares your content.
Creating a comprehensive strategy for social media marketing and outsourcing all work for all channels (with a minimum of two social networks) costs anywhere from
, with the industry average settling between
$4,000-$7,000 per month
. If you want the social media agency to start the accounts from scratch and consult on a 4- to 12-month contract, you’ll pay between
$3,000-$15,000 per month
What do they mean by channels, minimum of two? That’s just a fancy way of saying that the cost includes both Facebook and Twitter…and there will likely be an upcharge for adding any other channels.
If you’re doing market research to figure out your customer/client’s persona(s) and preferences, it’s possible to legitimatize a $20,000 spend to gather the background info and data points necessary to
a killer social media campaign. But otherwise, you can probably get much of the same for less money.
Also, most of the “strategy” aspect of social media carries over from client to client. For instance, the tactics we use for a B2B client in the business coaching space aren’t all that different from the tactics we use for a B2B client in the cloud computing space. In both cases, we focus on using Twitter as a PR tool to reach out to journalists who cover the space, interact with them, get on their radar and prime them for when we send an actual pitch. This way, they know who the client is before we ever officially contact them on the client’s behalf.
Additionally, in both B2B cases we also use Twitter as a way to engage with thought leaders in the space – we often end up getting them to write guest content for the client’s blog or quotes that we can use in a post we write ourselves. For both the business coach and the cloud service provider we also focus on interacting with current and potential clients, share client insights on industry news, etc. In fact, we use most of these same social media marketing tactics in the B2C space as well.
Before writing the retainer check, ask yourself what you’re really getting for a $20k monthly spend on strategy alone. Are you getting a unique social media marketing strategy tailor made for your business, or a slightly customized version of a tried-and-true method for achieving social media success? Chances are, it’s the latter – and for good reason, because they’ve got a formula that consistently works! But don’t let yourself be charged extra for creating a wheel that’s already been invented.
How Much Does an Audit of Twitter and Facebook Cost?
What if you just want an audit of your current social media strategy, with a few pointers on how to improve? Better bust out the AmEx, because it’s going to cost you anywhere from
. The lower- to mid-range of this spectrum seems reasonable, especially if you add in the cost of
social media training
and competitive analysis. The only way to justify a $10k spend is if you represent a large company with many digital assets (and competitors with similar online profiles) and/or the social media consultant actually flies out to your office and does an in-depth, in-person training over the course of a couple of days.
If you decide to go for an ongoing social media package at a monthly rate, do not let the agency charge you extra for an audit of your current social activity. Here’s the thing: any reputable social media marketing agency is going to audit your social channels in the process of coming up with a proposal, developing a strategy and then executing it. The work is being done anyway, and for the most part it doesn’t take a whole lot of time – if you don’t include competitive analysis, a social media audit can be done in an afternoon.
Does My Business Need A Social Media Strategy?
Our answer is an emphatic
. Investing in social media marketing without having a strategy is like buying a car and not knowing how to drive. It’s like trying to use a gas grill without a propane tank. It’s like putting a sweet new entertainment center in a house without electricity. We think you get our point.
Social media platforms are a tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, you’re only setting yourself up to waste time and money. And the truth is that social media strategy is a lot more complicated and involved than you probably think.
Why Does Social Media Marketing (And Strategy) Cost So Much?
There’s a pretty common misconception that social media marketing is a quick and easy way to market business, because anyone can set up a Facebook page, right? But social media marketing is so much more than setting up profile and sending out some tweets. From audience and list building, to the right image sizes to use for each platform, to which kinds of posts convert the best, to leveraging your social media posts to create PR opportunities…there is an endless and ever-changing list of skills, tools and best practices that social media marketers have to stay on top of in order to consistently provide ROI to their clients.
We could try to explain all of the incredible things that an expertly planned and implemented social media strategy can do for your business, but when it comes to this sort of thing, we’re all about the show instead of the tell. Here are just a few of some of our favorite social media marketing case studies that we’ve put together over the last few months, to give you an idea of what’s possible when you hire a social media agency that’s serious about strategy:
Nationally Trending Hashtags
When it comes to
hosting Twitter Chats
, we literally wrote the book (or at least the comprehensive guide), and our clients get the benefit of that knowledge each and every month. Here’s a screenshot of the analytics report from a recent Twitter Chat hosted by our
Senior Account Executive Jason Myers
The hashtag for monthly Twitter Chats that Jason hosts for Fairtrade America
consistently ranks in the top 50 on Twitter, and for this chat it made it to #25. That combined with the 195 participants, 3,978 tweets in one hour, and 7,193,278 timeline deliveries translated into a huge win for the client.
Engaging With Influencers And Celebrities
One of the best ways to build your audience and grow your reach is to engage with industry influencers and celebrities — but that’s obviously a lot easier said than done. It takes a ton of
, a killer instinct for making connections, and (admittedly) some pretty pricey PR tools to get the job done.
Senior Account Executive Alayna Frankenberry
gets these kinds of high-profile engagements for her client
all the time. Just check out what happened when
actor and former NBA star Rick Fox mentioned our personal product client on a recent episode of Celebrity Name Game:
Alayna was alerted to the mention through one of
our fancy PR tools (something that someone without access to those tools likely would have missed) and immediately jumped on making the scene from the show into a gif. The gif was then shared on our personal product client’s account with a mention directed at Rick Fox’s account. Then the magic happened:
And that, my friends, is how a couple hours of work and a little creativity can make your brand buddy-buddy with a celeb (or TV show). We’ve worked similar magic to get Chris Harrison, since we live tweet The Bachelor/ette/In Paradise franchise on behalf of our client.
Securing Earned Media Coverage
Then there’s the time we were at CES with a client, live tweeting the event. While monitoring Twitter for keywords based around the event, we saw and responded to
This turned into the
featured in Wired
, with a glowing review of their product.
These are just a few examples of what a solid, well-executed social media strategy can do. When done right, social media marketing can help to generate traffic to your website, build your audience, foster positive and meaningful engagement with your customers, and even pay off with earned media coverage. Sure, it’s expensive, but if you can find a team that can consistently deliver ROI, it is one of the best investments you can make in your business.
When It Comes to the Cost of Social Media Marketing, We Know Our Stuff
This comprehensive guide on the cost of social media marketing has been literal years in the making. We’ve included everything that we’ve learned from our years in the industry and have gone through great pains to make sure that all of the information that we’ve included here is accurate and up-to-date.
We’re confident that this is the single best resource about the cost of social media marketing that you’re going to find anywhere online. The price ranges for social media marketing services we’re reporting in this post has been sourced online, as well as with our own (transparent – see below) pricing and the price lists of other agencies we’ve worked with (not as transparent – to get this info yourself you’ll have to sit through three conference calls and a proposal).
Our colleagues in the field and other industry leaders seem to agree, as this post has been linked to and shared all over the web. Here are just a handful of examples – check them out, because they’re also great resources themselves:
All of this is to say that, if you’re looking for the most accurate and comprehensive information about the cost of social media marketing, you’re definitely in the right place.
How Much Does The Content Factory Charge for Social Media Marketing?
We’re not particularly secretive about our rates, or how we do what we do. We’ve written a lot of informative posts about topics like successful trade show marketing techniques, the cost of outsourcing website content, and expensive blogging mistakes to avoid, and we’ll continue to do so as long as there are SEO keywords we can incorporate into them.
As a result, several of our posts rank #1 for highly competitive keywords, and our site generates around $500,000 per year in organic search traffic. We’ve developed an online marketing strategy that works, not just for us but for our clients as well.
Below is a list of what The Content Factory offers clients that pay between $7,000 and $10,000/month — it’s an all-inclusive plan that takes a three-pronged approach to online marketing (and yes, strategy is included – you can click here to see a full rundown of our services and rates):
Web content writing and content marketing
Social media marketing
aspect of our social media services tends to deliver the greatest ROI over time – this blog post that you’re reading right now is a very good example of content strategy and marketing in action.
Currently, this post ranks #1 in the search engine results pages for a variety of search terms related to “cost of social media marketing” and “how much does social media marketing cost” – there’s a good chance that you found this post via a Google search, which is and always has been the primary intention of our blogging efforts.
SEO can be a passive lead generating machine, and if you target the right keywords your website can be the #1 performer on your sales team. Investing in social media marketing without first investing in content and content strategy is pretty much guaranteed to waste your money – and we have no problem telling you that upfront, because it’s better that you hear it from us and in advance than after you’ve spent thousands of dollars without seeing many real results.
Adding PR to the mix provides an excellent source of high quality backlinks to your site, on top of the obvious benefit of increasing your company’s profile and driving site traffic/interest. If you’re serious about SEO and social media marketing, you should be serious about online PR.
For between $7,000-$10,000 per month, here’s a rough outline of the social media marketing, digital PR, web content writing and content marketing you can get with The Content Factory – and we’re also able to negotiate a smaller package for a smaller price tag:
Social Media Marketing
Each social media network is listed below, with details about what is included on a regular basis:
– We will post 2-3 times on your Facebook page, on average, every day. These posts will be a combination of custom graphics, calls to action to visit the website and company-based news.
– Every piece of unique content that we write for you will be promoted on social media. Not only will this increase the number of people who will read this content, but it will improve your SEO as well.
Interacting with Other Pages
To help catch the eye of complementary, non-competing businesses. This will lead to more sharing of company content and status updates and introduce people to the brand.
Creating Custom Images
– Up to two custom graphics per week
– When people are unhappy or happy about a program or product, they’ll often head to social media to voice their opinions. We’ll respond to any feedback that’s received promptly and courteously. We’ll also answer any questions that potential users may have.
– A $150 ad budget per month is part of our social media services. This includes:
- Ad concept and copy
- Management of the campaign
- Analytic reports
- Graphic design/appropriate paid for stock photo
- Audience targeting
- Adjusting ads as needed to maximize results
- Determining what content is best to send them to
- A/B testing between multiple ads within the same campaign
We can target whomever you’d like us to with Facebook ads, and if you want to spend more per month on ads we can accommodate that growth. If the campaign goes well and you want to expand, we charge a 10% ad management fee with a $250/month minimum fee.
– An average of 7-10 tweets a day. Approximately 20-30% of the content will be self promotional, the rest of the focus will be on providing value to the community and interacting with the company’s target audience.
Hashtag Creation and Management
– We’ll keep a close eye on trending topics, and when appropriate, jump in on the conversation using the appropriate hashtag. This will help increase visibility of the company, as well as lead to more followers and interaction.
Interacting for PR Purposes
– One of the most effective uses of Twitter is as a PR tool. Journalists are active on Twitter, and regularly use it to find sources to quote in their articles. We’ll create lists of journalists, bloggers and industry influencers to target on Twitter, build relationships and introduce them to the company. This is one of the fastest ways Twitter can deliver ROI.
– We’ll continually share company content, which will help drive traffic to the site and raise awareness of the brand. This also sends signals to the search engines that your content is worth sharing, which can help improve the site’s SEO.
– We’ll monitor for people tweeting about the company, even if they don’t @them directly. If they have something awesome to say, we’ll make sure to retweet, favorite and let everyone know. If they have something negative to say, we’ll let you know immediately and respond to them promptly and courteously. And if they have questions, we’ll answer them right away.
– We’ll use Hootsuite to monitor for people talking about particular topics relevant to your company, and jump in and interact as necessary.
We’ll participate in one Twitter chat per month on behalf of your brand. If no Twitter chats exist, we can create and manage our own (this isn’t easy, but
we know what we’re doing
– Studies have shown that daily updates on Google+ directly impact how well your site is ranked after 90 days. A percentage of these updates will link back to the company site directly, having an even greater impact on SEO.
– Many people use Google+ just for the purpose of engaging in the communities on the social network, and we’ll be active in all the relevant ones. We’ll check out what already exists and create our own communities when
Adding Targeted Pages To Circles
– Similar to Twitter lists, and effective in helping to regularly interact with the right people.
– We’ll include appropriate hashtags in updates. People use hashtags to search for posts that they’re interested in, so we’ll make sure that we’re using the ones that are the most relevant and popular.
– We’ll create original pins that will promote the company and engage people who love what it offers, but don’t know it yet. Infographics with writing tips, humorous memes, etc. are all great types of content that will get repinned, and put the company in front of the right audience. An average of three per day is included.
– Interacting and pinning content from other sites that have a “Pin It” button next to them will help to build the relationships you need to bring the company to the next level. This will also ensure that you’re not being viewed by users as being overly self promotional.
– We’ll create an average of one new board a week, based on what your followers are interested in.
– An average of two posts on the company’s LinkedIn page, which will reach those following it. All blog posts, articles and press mentions will be promoted via the page.
– Following other LinkedIn pages, focusing on thought leaders and companies that are related to your brand, but are not your competitors. We’ll share their content periodically when it is the type of content that speaks to your audience.
LinkedIn Group Involvement
– Joining in and engaging with members of LinkedIn groups. This will increase engagement from those not already following the company page and drive traffic back to the website. We will join 5-7 group discussions a week. This includes promoting content from the site when appropriate.
LinkedIn Group Management
– Post once a week in each at least and jump into the discussions others are having when appropriate.
– You provide the budget and we manage the targeting, monitoring and reporting. This will allow your posts to reach individuals and businesses who aren’t already familiar with your brand, who fit into your target audience and will convert into leads. (Additional ad management fee: 10% of ad budget)
– We will only use images that we have the rights to. They will be stock photos, custom graphics (up to one per week) and photos that you provide us with, unless they are shared promoting another article. We always use the optimal images sizes for each social network.
Publicity and PR Services
The right PR campaign can deliver millions of dollars worth of ad placement – we’ve done it in the past with other clients. We’ll work with you to develop a PR strategy to introduce as many people as possible to your company.
Here’s what’s included with our PR services:
Strategic Campaign Development
Creative campaign development is one of our favorite parts of the job – it’s also a critical aspect of your overall PR strategy. We’ll work with you to identify stories that the media will be likely to latch onto, and then work to get the word out via press release, social media and content initiatives.
Targeting Media Contacts
We have access to agency-only PR tools that give us the contact information and editorial calendars of every U.S. media outlet – from producers of national TV news programs to local reporters at small-town newspapers. This enables us to pitch the company directly to reporters, talent bookers and segment producers, which we’ve had a lot of success with. Additionally, we’ve built our own list of media contacts that we’ve worked with over the years, including reporters at the Wall Street Journal, CNN, CNBC and Forbes.
Responding to Reporter Queries
When journalists are looking for sources for their stories, they use a variety of services that let them mass-email their queries to PR agencies (and we’re one of them). This puts us in direct contact with reporters looking for expert sources for their articles, TV segments, podcasts and radio shows. We’ll respond to these reporter queries on your behalf. In the past, this has resulted clients being featured everywhere from the Today show to the Huffington Post.
Identifying Guest Blogging Opportunities
Another strategy to improve SEO and drive traffic to the company’s site is to write content and get it published on other websites. These posts will feature favorable SEO anchor text that links back to the company’s website, increasing brand visibility and backlinks. This will help reach more of your target audience.
Press Release Writing and Distribution (not included — $2,000 individually or $1,500 as part of a larger package)
For our thoughts on press release writing and distribution, including what works (and doesn’t), check out
this blog post
by TCF’s owner, Kari DePhillips.
Building relationships with reporters and regularly sending press releases are a critical aspect of the PR process. We’ll work with you to develop compelling stories that the press can latch onto, then write and distribute a press release to get the news picked up.
Press release distribution includes writing the release itself – including all edits, advance email distribution to relevant press contacts (which gives them a 24- to 48-hour head start on the story), national distribution and follow-up with reporters, editors and producers at relevant media outlets. You’ll also receive a report that details release pickups, unique coverage by journalists, traffic sent to the website and notable interactions, plus a complete list of outlets that the release was distributed to.
Content and Content Marketing
By creating unique content your clients want to read and promoting the blogs via social media and other content marketing methods, we’ll attract significantly more traffic to your site over the next three months. It starts with optimizing the blog itself, which we can do with a variety of plugins and SEO tweaks.
We write thousands of blogs each year for our clients, and we’ve found it’s not about how much content you post to your site, but how targeted the content is and how well you’re able to promote it. This is also true of the SEO side of blogging, and there’s a very intense strategy to that – our writers take great pains to ensure each post is optimized, including formatting, internal and external linking, etc.
We rotate through four different types of blog posts:
In-industry link bait
– We include quotes from at least 3 experts in each of these posts, focusing on those that have large social media followings of their own. This way, we can leverage their networks to drive more traffic to the site (experts often share links to blog posts they’re featured in). This also sends good signals to search engine crawlers, which value content that gets shared via social networks. (1,500+ words each, $750 individually.)
– List posts are clickable, readable and shareable content that should be incorporated into any solid blogging strategy. We recommend occasionally incorporating complementary experts, companies and events in order to catch their attention and get them to help promote the content – again, leveraging other networks to increase the size of your own. (1,000+ words, $500 individually.)
– These provide observations about subjects your customers may be interested in. Alternately, they can be brand storytelling posts that highlight your expertise or specific case studies. (500-600 words, $250 individually or 300-400 words, $150 individually.)
Content can be priced by the piece on an individual basis. We can also design custom content to go along with PR campaign and content marketing initiatives.
One of the fastest and most effective ways to generate backlinks, significantly increase referral traffic and get more people contacting you is to write guest blogs on a regular basis. If you’ll write them, we’ll edit them and pitch ‘em around. Alternately, we can swap out on-site blogs for off-site blogs, which we can ghostwrite under your name and send it over for your approval before finding a home for it on a larger site.
Analytics and Reporting
You’ll receive a thorough report each month, which details:
Progress on PR – what’s pending publishing, what we’re currently working on and what we’re lining up for the future.
Increases in social media following, referral traffic and engagement
Changes in site traffic
Changes in Alexa ranking
Number of keywords you’re ranking for (and how many are in positions 1-3 and 4-10)
Organic traffic – keywords, PPC value, percentage increase, etc.
Popular content – this helps to determine what your readers are most interested in, so we can generate more of it (and link more to existing popular content)
Opportunities via PR and social media
Interesting stories the brand may be able to take advantage of
So, that’s what we do and how much we do it for – you can
for a downloadable version of this pricing sheet, including a list of our
Interested in our consulting services? We’ll train anyone you want on the ins and outs of social media for a one-time $3,500 fee which includes training via GoToMeeting or Skype, a strategy session and our comprehensive social media guide. Want to find out if you’re a good fit?
Check out the
, and if you think we’d make a good team, contact us today!
A quick note about the reviews on this site: I am an affiliate for every product I review. The vendors of these products give me them without charge in order for me to test them. However all my reviews are done as honestly as possible and I make no promises to the vendor prior to writing my review. Should you click a link on this site that takes you to a paid product this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to purchase that product.