The Art and Science Behind Personal Branding Online

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How can you stand out from the crowd when you’re mingling in the infinite Internet?

The Age of Personal Branding

Personal Branding: How you present yourself so people remember you

We’re already branding ourselves online without thinking

Socially: 264 million have a social media profile

Professionally: 138 million use LinkedIn

Romantically: 40 million use online dating sites

Benefits of a strong online brand

Network with potential employers and romantic partners

Control your image instead of putting your rep in the hands of a Google search

Grow your business: customers trust individuals more than faceless corporations

In person, you interact using a wealth of unconscious cues: facial expression, hand gestures, tone of voice―online, your toolkit is more limited

The Many Facets of Online Personal Branding

It takes only 1/10 of a second to form an impression of someone from a photo

First impressions are based on 3 unconsciously determined traits

Approachability: full lips, broad mouth

Youthful-attractiveness: wide eyes, feminine features

Dominance: masculine features

How to take a better profile photo

Frame the shot from waist-up or head & shoulders

Close-ups on the face = less likable

Full-body shots = less competent and influential

Define your jawline through well-placed shadows

Flat lighting = less competent and influential

Wide eyes = more vulnerable, less competent

Closed-mouth smile = 2X less likeable than a smile showing teeth

Blocking your eyes = less likeable

Dress in dark suits and white button downs

Informal dress = less competent and influential

Evaluate photos of yourself through crowdsourcing platforms such as Photofeeler―you’ll get specific feedback and might be surprised at the results

On dating sites, text descriptions account for only 10% of people’s impressions

Pictures may get more attention, but text gets deeper connections

In 2013, OkCupid removed all pictures on its site for “Love Is Blind Day”

During the text-only period, users…

Responded to messages 44% more often

Exchanged contact info more quickly

Engaged in deeper conversations

How to write a better “About Me” section

Men prefer women who value fitness and seem kind and approachable

Women prefer men who take risks and seem brave

30% about what you want in a date

e.g. “I’d like someone to go hiking with.”

Dates might not read much, but recruiters do

70% of employers screen candidates on social media before hiring

Some say a LinkedIn summary is now more important now than a resume

How to write a better professional summary

Keep it short: highlight big successes and achievements

Tell a story: show who you are, not just what you’ve done

Don’t be all business: mention hobbies, interests, passions


A short video gives a more accurate impression than just words and pictures

Allows you to use nonverbal cues to convey personality and mood

Demonstrates how you move, speak, smile, and laugh

Removes viewer’s bias when judging static images

A University of Texas study found

First impressions from videos or face-to-face meetings are more positive than from photos

On the Internet, a first impression is an only impression—you won’t get another chance once they’ve clicked away

Your Personal Brand Should Impress

First impressions can affect

Use the Halo Effect to your advantage

The assumption that because someone has some positive qualities, they also have other positive qualities

Because she is attractive, she is also fun to be around

Because he writes well, he is also a competent worker

You have a short window to make an impression online

How long people spend viewing…

Show the world you’re a hot commodity with a great online personal brand


New Research Study Breaks Down “The Perfect Profile Photo”

Patient Flow Management Solutions Market Research Report

Patient flow management solutions are used to track the movement of patients, information, or flow of equipment between organizations. These solutions use real-time data inputs combined with analytical and statistical software to design an efficient work flow. Patient flow management solutions enable hospitals and clinics and other departments to manage patient reception, routing, and queuing. It provides interaction management tools along with appointment scheduling options. The adoption of patient flow management solutions in hospitals, clinics, and other health care facilities offers a range of advantages, including increased interaction between clinical staff and patients focus on patient-centered care, enhanced care quality, reduction in waiting time and patients’ length of stay, enhanced patient satisfaction, and decrease in paper processing.

The primary factors driving the growth of the market include high return of investment achieved by the adoption of these solutions, high demand for enhanced quality of care, and growth in focus on patient satisfaction. In addition, the shortage of doctors and nursing staff, growing awareness about health care, and the need of hospitals to reduce costs contribute to the market growth. Further, factors such as growing demand for cloud-based models, increasing penetration, and growing usage of smartphones, along with increasing product launches and collaboration and partnerships among market players propel the growth of the market. However, the growing rate of hacking leading to security breaches, high initial investments, lack of skilled professionals, and inadequate infrastructure to adopt patient flow management solutions might restraint the market growth during the forecast period.

The global market for patient flow management solutions can be segmented on the basis of product, component, type, delivery mode, end-user, and region. On the basis of product, the market can be segmented into real-time locating system and event driven solution. In terms of component, the market can be segmented into hardware, software, and services. On the basis of type, the market is divided into integrated solutions and standalone solutions. The integrated solutions segment is projected to drive the market growth. On the basis of delivery mode, the market is segmented into on-premises, cloud, and web based. The cloud-based segment is anticipated to record a significant growth rate during the forecast period owing to the growing adoption of these solutions. By end-user, the market is categorized into hospitals, clinics, and others.

Geographically, the global market can be segmented into five regions, including North America, Latin America, Asia Pacific, Europe, and Middle East & Africa. North America was the leading market for patient flow management solutions and is anticipated to continue to be the highest revenue contributor during the forecast period. This high revenue share of the region can be attributed to the growing adoption of health care IT, well-established infrastructure, government funding for the adoption of patient flow management solutions, and technological innovations. Europe is likely to be the second leading market in terms of revenue contribution. Asia Pacific is anticipated to record a significant CAGR during the forecast period with China and India being the fastest growing countries, owing to the increasing awareness among people, huge patient pool, growing health care spending, government focus on enhancing health care facilities, and focus on improving the efficiency of hospitals.

The leading players operating in the market include Medworxx Solutions, Inc., Cerner Corporation, Mckesson Corporation, Stanley Healthcare, Teletracking Technologies, Inc., Awarepoint Corporation, Getinge Group, Sonitor Technologies, Inc., Central Logic, Inc., Allscripts Healthcare Solutions, Inc., Guard RFID Solutions Inc., Care Logistics LLC, Intelligent Insites, Inc., and Epic Systems Corporation.

Request a sample of this report to know what opportunities will emerge in the rapidly evolving Patient Flow Management Solutions Market during 2017- 2025

Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

Each TMR syndicated research report covers a different sector – such as pharmaceuticals, chemicals, energy, food & beverages, semiconductors, med-devices, consumer goods and technology. These reports provide in-depth analysis and deep segmentation to possible micro levels. With wider scope and stratified research methodology, TMR’s syndicated reports strive to provide clients to serve their overall research requirement.

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22 of the Best Minecraft Birthday Party Ideas on the Planet

Build an awesome birthday with these Minecraft Birthday Party Ideas — including decorations, cakes, DIYs, party supplies and more!

You still have time to create an alternate universe for your next ! Colorful cubes are used for everything from cake on the dessert table, to square head decorations, to fun, themed favor ideas.

Unique Minecraft Birthday Party Ideas for Boys

See Also

  • Check out these 17 Minecraft Birthday Party Suppiles to prep for your party!
  • You’ll love these Minecraft Birthday Party Cakes as well! 

22 Minecraft Birthday Parties for Boys

Boy's Minecraft Themed Birthday Party

1. From Partylicious via Spaceships and Laser Beams: Boy’s Minecraft Themed Birthday Party – What an awesome party set-up! The dessert and guest tables are really special at this birthday. Check out all of the interesting details!

Minecraft 11th Birthday Party

2. From Fernanda Frazao via Kara’s Party Ideas: Minecraft 11th Birthday Party – Here’s an elaborate presentation with a number of special treats including potion bottles of candy. See lots of the Minecraft characters featured on the table.

Boy's Awesome Minecraft Party

3. From Made by a Princess: Boy’s Awesome Minecraft Party – See a great party paper plate backdrop here. There’s also a wonderful themed food table; the Rolo dynamite sticks are really clever. The Princess also came up with terrific activities.

Boy's Dynamite Minecraft Birthday Party

4. From A Stylish Affair by Jessie via Spaceships and Laser Beams: Boy’s Dynamite Minecraft Birthday Party – Look at many clever parallels to the Minecraft game at this party. I especially like their dessert table backdrop and the outstanding cake.

Boy's Minecraft Birthday Party

5. From Freshtake Photography via Hostess With the Mostess: Minecraft Party – There’s a super party set-up on this dessert table that featured a boy-pleasing exploding TNT cake! Also see a Ghast piñata, made by a 13-year-old brother (you can do it, too!).

Minecraft Birthday Party Ideas for Boys

6. From Supermum Cakes via Spaceships and Laser Beams: Minecraft Birthday Party Ideas for Boys – A terrific hero Brine cake takes center stage on a marvelous outdoor table.

A Minecraft Birthday

7. From Sweet Soirees via Hostess With the Mostess: A Minecraft Birthday – Minecraft printables dress up the dessert table, but the guest table setting is my favorite view here.

Boy's Top Notch Minecraft Birthday Party

8. From Dream a Little Dream via Spaceships and Laser Beams: A Boy’s Top Notch Minecraft Party – The entire set-up pulled guests into the fantasy world; I especially liked their brewing station. Each of the guests received a Minecraft mask as well as other fun take-hoes at this fine party.

An Outdoor Minecraft Birthday Party

9. From Anamaria Murillo via Kara’s Party Ideas: An Outdoor Minecraft Birthday Party – Here’s another instance of a resourceful mom building a party for a game loving boy! The venue chosen was an excellent party site.

Logan's Minecraft Birthday Party

10. From Emily’s Creative Creations via Catch My Party: Logan’s Minecraft Birthday – The entire corner of this party was transformed by faux brick and stone—a great backdrop for the dessert table.

DIY Minecraft Birthday Party

11. From Southern Revivals: DIY Minecraft Birthday Party – This DIY mama came up with some awesome ideas for limited resources. The enchantment activity table is a genius idea.

Boy's Minecraft Birthday Party

12. From MaMeMima via Spaceships and Laser Beams: Boy’s Minecraft Birthday Celebration – This designing mama built an entire Minecraft themed dessert table; you’d never realize she didn’t know a thing about the game before designing the party!

Terrific Minecraft Party Ideas

13. From Raining Hot Coupons: Find a list of fun ideas here, such as letting kids make Minecraft style pictures of themselves and playing pin-the-tail on the pig with a Steve box head-blindfolded.

14. From Printable Parties to Go via Kara’s Party Ideas: Vintage Minecraft 8th Birthday – There’s just a peek at this party but I like the focal point arrangement with a basket filled with the Minecraft characters.

Minecraft Birthday Party Celebration

15. From Creative Parties and You via Catch My Party: Minecraft Celebration – Using the large Creeper face was a good idea to help fill the space in an outdoor venue.

Boy's Minecraft Birthday Party Dessert Table

16. From Sunny by Design via Spaceships and Laser Beams: Joint Minecraft Birthday Party – A brother and sister and their guests had to have been delighted at this fun party with many clever details and activities for all.

A Boy's 10th Minecraft Birthday Party

17. From Lip Service by Mel: A Boy’s 10th Minecraft Birthday Party – This party throwing mama has some great ideas. The presentation of the birthday boy’s gift was an exciting fanfare! Mom is willing to share her templates for the party items she made too.

Boy's Minecraft Birthday Party Ideas

18. From Party Inspirations via Spaceships and Laser Beams: Boy’s First Class Minecraft Birthday Party Ideas – The first piece of wonderful I noticed here was the unique color combination—so refreshing!  Still, you won’t want to miss any of the Minecraft components at this great party either.

Aiden's Minecraft Birthday Party

19. From Sugar Bites Desserts via Catch My Party: Aiden’s Minecraft Birthday Party – There are several fun, hands-on activities for the guests, including make-your-own Creeper shirts, mining for gems and mix your own brew.

Minecraft Birthday Celebration Ideas

20. From An Portraits via Spaceships and Laser Beams: Minecraft Birthday Celebration Ideas – You won’t believe the great way this party came together even though mom only had four days to prep everything. Amazing!

Minecraft Themed Bar Mitzvah Party
21. From Bellwether Events via Hostess With the Mostess: Minecraft Themed Bar Mitzvah Party – The Minecraft calendar guest book is a super idea! The ice cream sundae bar is well-stocked with candy rocks and gems. The creeper toothpicks used on the finger foods are fun.

Zamier's Minecraft Birthday Party Ideas

22. From Chasity via Catch My Party: Zamier’s Minecraft Birthday Party Ideas – The hanging decorations over the guest table add to the party atmosphere . One of the treat presentations includes a cool block configuration of cake, rice crispie squares and blue Jello. There’s a funny favor idea to be seen here, too-I like it!

Don’t miss out on 17 Minecraft Party Supplies we Love…

9 Quick Tips to Improve Content Writing Speed and Quality

Are you looking for ways to improve your content writing speed and quality? Great news, I’ve been working with content writers around the world and writing professionally for several years now. In addition to writing content about my own entrepreneur experiences and business, it’s also my job to make sure the content not only reads well, but also to create content that comes to life in the process.

If you are a content writer or just a business owner looking to improve your speed and quality, try these 15 tips that I have learned along the way.

1.First of all, realize that speed and quality do not always go together.

When it comes to content writing, quality should always come first. Whether you write articles yourself or outsource them to others, you should always choose the writer who produces consistent quality time after time over the writer who produces bulk articles with speed but not well-written. Quality sometimes suffers if you try to do too many. This is a subtle balance of time management and quality of information. It takes time to write a good article. So you have to decide if you are willing to pay more for more time or if you are willing to settle for less quality and have more articles.

2. Write about topics you know the best.

If you write (or hire writers) who write about things they know best, you will save time and money. When people write about their areas of expertise, they are less likely to struggle with the terminology of that niche area, and they produce better quality since they are an expert in that field. Don’t hire the writer who writes about everything. Find the one who writes about your topic. This is especially true if you want to be an expert in your space.

3. Remember you can’t do it all.

Unless your business is content writing, remember that you cannot do it all. You simply don’t have time to write about all of the topics that you need to put out to your audience and run your business too. So outsource some work to expert writers.

4. You get what you pay for.

Remember that you get what you pay for. Self-respecting writers usually won’t take less than $25-$30 per 500 words. You may be able to get a bit more if you offer consistent work. Writers see this as a trade-off since they will not have to use that time to scour for more clients. However, don’t expect the best quality if you are paying them less than their normal rate.

5. Do research in a timely manner.

Research-based articles where links are used within the text will cost you more because the writer has to scour the web for credible sources, which has become harder these days. Make sure you factor in the research time when you hire writers and keep it in mind if you do it yourself. In addition to writing research articles, there are plenty of resources out there for writing review articles as well. I know this is something many bloggers will find interesting, so I wanted to mention it here as well.

6. Get to the point early then expound on that.

Remember that readers are busy too. They want to hear the main point fairly early. It’s important to set it up through a good introduction. But the point should be obvious. Then you can expound on the theme as you make your points.

7. Brainstorm first.

It is important to spend some time brainstorming, even if it is just a few points that you jot down on a legal pad before you start writing.

8. Weed your garden.

Remember an article is not an eBook or encyclopedia. You should limit your focus to the topic at hand and include details that support your central theme. Don’t try to rewrite the world.

9. Go for style over perfection.

Good grammar is good. Less grammar is better. This is a rule that I have adapted over time as a professional writer. Perfect grammar is best left to the academics who strain over word usage and forget the central theme and points. It’s more important that you communicate in a clear manner but make your style take top priority than to win a Grammar contest. Your readers want to be entertained and sometimes that requires deviating a bit from the rules in the sake of style. Some of the most famous writers did this, including William Shakespeare.

Writing Tips: Do it Your Way

Anyone can learn the rules of writing and grammar. But it takes a real expert to do it their way. This doesn’t mean deviating from the primary rules of grammar or spelling. But it means to remember your audience, the purpose of your content, and what you’re there for. It’s about increasing engagement and conversion.

Everything else is just “a tale told by an idiot, full of sound and fury, signifying nothing!”

Chef Shares Social Media Marketing Strategy for Restaurants

Effective can put your restaurant on the map, and they don’t even have to cost you anything. Chris Coombs, Chef and co-owner of Boston Urban Hospitality, shares his best tips for using social media to your advantage.


I think social media is a necessary asset for all restaurants, from QSR all the way to fine dining. Certain restaurants are very lucky that they’re so busy, they don’t really have the need to market themselves, but in this evolved era of traditional retail sort of going down the tubes with the replacement of Amazon, we all need to find creative ways to market ourselves as competition increases, and social media is a tremendous platform to do so effectively.

All restaurant marketing strategies need social media. With these checklists, you can set up and master the major networks in no time at all.

Download The Checklist

So my best tips for restaurants is to really be transparent and honest. I think that there are many dishonest ways to go about social media via purchasing followers, or likes, or automation, and really I think your target demographics, they want to hear from you and they want to hear from you honestly. So keep it honest, keep it true to brand, keep it true to concept, and really think about what your voice is on social media and how people will perceive you. That’s my best tip.


Almagate Global Market Research Report 2017

Almagate Market 2017

Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Almagate in these regions, from 2012 to 2022 (forecast), covering
North America
Southeast Asia

Global Almagate market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players including
Hanmi Pharm
Yangzhou Il-Yang Pharmaceutical

On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into
Suspension Agent
Chewable Tablets

On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate of Almagate for each application, including

Global Almagate Market Research Report 2017
1 Almagate Market Overview
1.1 Product Overview and Scope of Almagate
1.2 Almagate Segment by Type (Product Category)
1.2.1 Global Almagate Production and CAGR (%) Comparison by Type (Product Category) (2012-2022)
1.2.2 Global Almagate Production Market Share by Type (Product Category) in 2016
1.2.3 Suspension Agent
1.2.4 Chewable Tablets
1.3 Global Almagate Segment by Application
1.3.1 Almagate Consumption (Sales) Comparison by Application (2012-2022)
1.3.2 Baby
1.3.3 Adult
1.4 Global Almagate Market by Region (2012-2022)
1.4.1 Global Almagate Market Size (Value) and CAGR (%) Comparison by Region (2012-2022)
1.4.2 North America Status and Prospect (2012-2022)
1.4.3 Europe Status and Prospect (2012-2022)
1.4.4 China Status and Prospect (2012-2022)
1.4.5 Japan Status and Prospect (2012-2022)
1.4.6 Southeast Asia Status and Prospect (2012-2022)
1.4.7 India Status and Prospect (2012-2022)
1.5 Global Market Size (Value) of Almagate (2012-2022)
1.5.1 Global Almagate Revenue Status and Outlook (2012-2022)
1.5.2 Global Almagate Capacity, Production Status and Outlook (2012-2022)

7 Global Almagate Manufacturers Profiles/Analysis
7.1 Almirall
7.1.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.1.2 Almagate Product Category, Application and Specification Product A Product B
7.1.3 Almirall Almagate Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
7.1.4 Main Business/Business Overview
7.2 Hanmi Pharm
7.2.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.2.2 Almagate Product Category, Application and Specification Product A Product B
7.2.3 Hanmi Pharm Almagate Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
7.2.4 Main Business/Business Overview
7.3 Yuhan
7.3.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.3.2 Almagate Product Category, Application and Specification Product A Product B
7.3.3 Yuhan Almagate Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
7.3.4 Main Business/Business Overview
7.4 Yangzhou Il-Yang Pharmaceutical
7.4.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
7.4.2 Almagate Product Category, Application and Specification Product A Product B

Partner Relations & Marketing Manager

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