Content Writing: How to Maximise the Impact Online

Earlier this year, Google quietly rolled out RankBrain, its latest search engine algorithm update that uses machine learning to get better at dealing with some of the more semantically tricky and fundamentally vague queries that it has to field. When its existence was announced this month, many people were asking Bournemouth web design agencies whether it would impact the way that content is crafted for online marketing and SEO purposes.

The true extent of RankBrain’s influence, which encompasses the ability to determine the intent of queries even if specific keywords are not used, will take a while to assess. Nevertheless, there are some things that businesses need to learn in order to make their content better today and please more visitors while boosting the organic ranking potential of a site.

Who Reads What?

This is perhaps the most important point to take into account. A two-decade-old Nielsen study and a recent Moz survey carried out this year came to the same conclusion: only about 16 per cent of people read an entire article from start to finish. The largest proportion skip reading it entirely, with only slightly less choosing to scan through to seek out pertinent information.

In the world of the web, with hundreds of thousands of new articles emerging on sites every day, there are also plenty of users who simply read a headline before closing the tab and getting on with something else. Content must be written with these habits in mind, and sites must accept that they face an uphill struggle to foster engagement.

Successful Content Strategies

Making an impactful first paragraph is important, but sub-headings are equally crucial in catching readers’ attention and drawing them into an article. Composing a compelling headline that is relevant to the content as a whole will satisfy those with little time on their hands, but there are also enough people who read every last word to justify ensuring that the quality is consistent throughout the piece. Firms like can assist businesses in achieving this balance.

With such a small proportion of visitors likely to read an entire article, there might be a temptation to stick to creating content that is as concise as possible.

In reality, however, it is better to strike a balance, appeasing Google’s ever-shifting algorithms and human visitors in one.

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Social Media Marketing: Using Facebook Live Photos to Create Interactive Posts

Social Media Marketing: Using Facebook Live Photos to Create Interactive Posts

Posted at 10:02h in Facebook, IHDigital, Social media by gloria.chan

Facebook Live Photos functionality becomes more mainstream and it is a great way to create amazing Facebook post to capture readers’ attention. You can surprise your readers with some very interesting content “behind the reveal”.


Posting Live Photos in Facebook can create unique and interactive content, which is “Press and Hold Facebook Post”. You can ask people to physically press and hold the image to see what you have inside. Think of all the surprise and fun customers can have with this! This function can make your Facebook videos or images come alive on the newsfeed, make people curious and stand out from others.

IH Digital as a digital marketing agency with over 100 digital specialists, produced a Facebook Live Photo for LANEIGE Singapore. Encouraging people to press and hold the ‘Accept Call’ button in Live Photo. Then, they can use smartphone to hear from our new ambassador Kim You Jung, South Korean actress.

Click and see our Facebook ­Live Photo post on smartphone:


A photo ad can give a clean and simple message but it can only give little message and not attractive enough. But Live Photo is a combination of a still picture and a video. It can show the content up to 30 seconds. You are allowed to provide more information of your brand and products.


The easiest way to take live photos is using Apple iPhone, but it can only record 1.5 seconds before and after the photos are taken. Another way is using app called “intoLive”, reveal a video up to 30 seconds or select up to 30 photos to create a slideshow.

However, Live Photos can only be viewed in Facebook app on smartphone right now. Also, Live Photos are measured as static images. You won’t see video metrics such as engagement or watch time.


IH Digital, a digital marketing agency in Philippines, provides content marketing services that could cater to any of your digital needs. From video marketing, social media marketing, SEO copywriting, and many more. Contact us now to learn more.

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Personal Branding: Are You A Head, Heart, Or Hand Brand? – This Much We Know

When you think about branding, synthesis is critical. You cannot be all things to all (wo)men. You have to choose where your brand stands in the marketplace: niche, low-brow, action, sophisticated, smart, edgy? It cannot be them all.

Moreover, there is no wrong place to stand in the marketplace. Just stand somewhere, and sell your wares. [In MarComms, many of us suffer from the curse of the Generalist – where it is impossible to articulate one’s brand in any way other than “I do a bit of everything.”]

Brand: Head.

This plays out when we delve into personal branding. Most people orient themselves toward one of the Head-Heart-Hand brand elements, where:

  • Head brand = thinking, intellect;
  • Heart brand = feeling, emotions;
  • Hand brand = doing, action.

Look at my brand – I have a strong Head orientation. This can be seen from the head / black designation of the branding cards that make up the TMWK BrandBoard.

Now, does this mean I have no Heart or Hand abilities? No, of course not. It means where I make the difference is is my Head strength. I’m ok with that. It makes sense to me, and I have a narrative that describes how I make that difference.

Interestingly, when we work with clients, there is some sensitivity about not being well-rounded; or being too heavy in one dimension of the HHH articulation. We do want to be all things to all (wo)men!

I wonder if this issue is behind many companies and brands being unable to gain a foothold in the marketplace – that they are trying too hard to please too many people. Seth Godin often writes about this – the need to focus on being incredible to the right audience rather than average to everyone.

So, push comes to shove, what brand element are you? Resolving this conundrum may help you kick start your professional journey.

←This Much We Know.→

Ideas For Mario Brothers Birthday Party — CRIOLLA Brithday & Wedding : Mario Birthday Party Ideas for Your Children

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Paper Towels Market Research Report Now Available at Research Corridor

Research Corridor has published a new research study titled “Paper Towels Market – Growth, Share, Opportunities, Competitive Analysis and Forecast, 2017 – 2025”. The Paper Towels market report studies current as well as future aspects of the Paper Towels Market based upon factors such as market dynamics, key ongoing trends and segmentation analysis. Apart from the above elements, the Paper Towels Market research report provides a 360-degree view of the Paper Towels industry with geographic segmentation, statistical forecast and the competitive landscape.

Geographically, the Paper Towels Market report comprises dedicated sections centering on the regional market revenue and trends. The Paper Towels market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific and Rest of the World (RoW). The RoW segment consists Latin America and the Middle East & Africa. The Paper Towels market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance and others. Paper Towels Market estimates have also been provided for the historical years 2015 & 2016 along with forecast for the period from 2017 – 2025.

The research report also provides a comprehensive understanding of Paper Towels market positioning of the major players wherein key strategies adopted by leading players has been discussed. The Paper Towels industry report concludes with the Company Profiles section which includes information on major developments, strategic moves and financials of the key players operating in Paper Towels market.

  • Market Dynamics in the Paper Towels Market
  • Key Ongoing Regional Trends
  • Paper Towels Market Estimates for Years 2015 – 2025
  • Paper Towels Market Positioning of Key Players
  • Key Strategies Adopted by the Leading Players
  • Attractive Investment Proposition
  • Paper Towels Market Inclination Insights

Research Corridor provides End to End Solution for Market Research Consulting and Custom Research Reports. Database of Over 47000 Global Market Reports Research Corridor is world leading company in syndicated market Research Reports.

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Contact Person: Vikram

Endodontic File Market: Global Endodontic File Market Research Report 2017

This report studies the Endodontic File market status and outlook of global and major regions, from angles of manufacturers, regions, product types and end industries; this report analyzes the top manufacturers in global and major regions, and splits the Endodontic File market by product type and applications/end industries.

The global Endodontic File market is valued at XX million USD in 2016 and is expected to reach XX million USD by the end of 2022, growing at a CAGR of XX% between 2016 and 2022.

The major players in global Endodontic File market include
Kerr Dental
Ultradent Products
D&S Dental
FKG Dentaire
Electro Medical Systems
Nikinc Dental

Geographically, this report is segmented into several key Regions, with production, consumption, revenue, market share and growth rate of Endodontic File in these regions, from 2012 to 2022 (forecast), covering
North America
Southeast Asia
South America

On the basis of product, the Endodontic File market is primarily split into
Stainless Steel Endodontic File
Nickel-Titanium Endodontic File

On the basis on the end users/applications, this report covers
Hand Endodontic File
Rotary Endodontic File

1 Endodontic File Market Overview

2 Global Endodontic File Market Competition by Manufacturers

3 Global Endodontic File Production by Regions (2012-2017)

4 Global Endodontic File Consumption (K Units) by Regions (2012-2017)

5 Global Endodontic File Production, Revenue, Price Trend by Types

6 Global Endodontic File Market Analysis by Applications

7 Global Endodontic File Manufacturers Profiles/Analysis

8 Endodontic File Manufacturing Cost Analysis

9 Industrial Chain, Sourcing Strategy and Downstream Buyers

10 Marketing Strategy Analysis, Distributors/Traders

11 Market Effect Factors Analysis

12 Global Endodontic File Market Forecast (2017-2022)

13 Research Findings and Conclusion

14 Methodology and Data Source

Global Endodontic File Market Research Report 2017

Europe Endodontic File Market Research Report 2017

China Endodontic File Market Research Report 2017

Japan Endodontic File Market Research Report 2017

USA Endodontic File Market Research Report 2017

India Endodontic File Market Research Report 2017

South Korea Endodontic File Market Research Report 2017

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