How AI and image recognition are transforming social media marketing

If a picture is worth a thousand words, social media users are speaking volumes. People now share more than 3.25 billion photos a day on the world’s biggest social platforms, including Facebook, Instagram and Snapchat. In 2012, that number was less than 500 million.

Data also shows that social media users gravitate toward visual content: Facebook users are 2.3 times more likely to engage with posts that have images than with those that don’t, and tweets with images receive 150 percent more retweets than those that are pure text.

It’s safe to say that social media is now primarily a visual medium, and marketers can’t afford to look the other way.

Tapping into the photo explosion

Driving this visual explosion are two main factors. First, starting about a decade ago, the rise of mobile devices put a camera in everyone’s pocket. Suddenly, consumers no longer needed a desktop device to log into their social media accounts, and very quickly they began to engage on social media platforms on the go and on the same phones or tablets they used to snap photos.

Second, image-based social networks such as Instagram and Snapchat emerged to cater to this new reality. We’ve also seen text-based social platforms, such as Twitter, respond to user behavior by offering more opportunities to put images front and center.

No doubt, marketers know the importance of social media marketing. Nearly 80 percent of social media managers (registration required) see a strong ROI from social, and companies with the most mature social media programs are more profitable and better at retaining customers than those who fall behind. Forward-thinking companies also realize how important images are within marketing content, with 74 percent of them using visuals (PDF) in social media marketing.

However, while brands are excelling at sharing compelling videos and photos that evoke an appealing lifestyle or backstory for their products, they haven’t figured out how to discover and respond to images that the public is sharing.

The visual web and the future of marketing

The photos people share on social media represent the consumer behaviors, wants and needs that often are undetected by marketers.

If a person posts a photo of a new product, but doesn’t include any text saying the product’s name, social media monitoring probably won’t capture it. As a result, companies miss out on big opportunities to learn about and communicate with their customers.

For example, someone might tweet a picture of an airplane with “#fail” or share a photo of sneakers on Facebook with the caption, “Where do I buy these?” Marketers who are only doing keyword searches in text would never be able to uncover these posts.

Until recently, the process of searching for images of a certain product or brand has been time-consuming and incomplete. Many social media marketing tools allow marketers to capture posts that mention a brand or product — some of which may include a photo. But that process is cumbersome. A marketer still has to go through each image manually to determine relevancy and draw insights.

Now, artificial intelligence and image recognition are making it easier for marketers to find visuals within social media, even when they’re not accompanied by an explicit text mention.

Today, we’re seeing the evolution of social media marketing, where companies can automate the discovery and identification of images across social media and respond appropriately.

Image recognition for better metrics and service

AI-based image recognition tools scour social media sites for photos and compare them to an extensive library of images, scenes and characteristics. Compared to a person manually reviewing photos, technology can uncover the right images at an unparalleled speed and scale.

[Read the full article on MarTech Today.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


Personal branding 101 for developers {part 1} – Hacker Noon

Personal branding 101 for developers {part 1}

Android Sketching Workshop — Turin 2016

Disclaimer:I will focus on twitter in this article. In a future post, I will cover linkedin.


I decided to write a simple and practical guide about personal branding for developers. I will talk about what I am doing right now to create and improve my personal brand as an Android developer. I hope you will find something useful in this article.

What is personal brand ?

A personal brand is the reflection of your identity, it is the intersection between reality, perception and you.

Your identity is about your true WHY and your core values.

You need to be consistent and congruent about your message, your why.

What do you believe ?

I believes that one experience, one blog, one book, one speech, one sentence or one word can change life forever.

Let me tell you one story.

In 2011, I accepted the challenge to graduate while working full time. It was interesting, I got in the zone by creating a blog to document my journey. But after 2 years of hard studying and sacrifice, I had some doubts about finishing my master degree. I actually had burnout and mental depression. I try to search motivation to get up again and continue my challenge. I found inspiration from my virtual mentors (Tony Robbins, Gary Vaynerchuk Tim Ferriss and Eric Thomas). I created a strategy and I began to study smart instead of hard. I was back in the game. Finally in 2017 I graduated and I am really happy.

One of the reason I succeed is this:

My manifesto

Why do you need a personal brand as a developer ?

They are a lot of reasons to have a personal brand. I will give four that are really important for me.

  1. Build your reputation
  2. Share your skills and passion
  3. Become visible on the map
  4. Engage with people in your industry

Step 1: Follow your mentors

The first thing to do is create the list of people you admire and you want to connect with. I call them mentors because they are the best at what they do. If you are like me, you want to become better by following the path of the best.

Let’s create a list of the best android developers in the world who use twitter.

Step 2: Define your brand

The second step is choosing your topics. 1 to 3 topics is enough to begin. You will focus on your topics for enough time to build a reputation. My topics are Android development and Firebase.

Step 3: Craft your profile

1-Profile foto

Choose a beautiful foto of you or choose an illustration of you.

From old profile foto to new profile foto

2-cover foto

You can put some photo of you when you’re doing interesting stuff (coding at work, speaking at conference …)

Example from Rebecca Franks

You can put something related to your blog

Example from @‏

You can promote something you have done (book, android apps …)

Example from Andrew Orobator

from old cover to new cover


Your bio has to be original. Describe yourself using these elements :

  • job (what do you do?)
  • accomplishments
  • lifestyle or mantra
  • hobbies
  • hashtag

This is what I did:

Senior Android Engineer and public speaker. Born in Africa, living in Europe. Work hard, play hard, rest hard #Firebase learner #CoffeeLover and #TvShow addict

Step 4: Engage daily

The next step is commit to participate to the conversation in twitter. this means tweet daily, retweet a lot, follow and answer.


Bonus: My Worflow on twitter.

I use to read android related blog post and then I tweet the best posts on my twitter account.

If you have some tips to improve personal brand on twitter, you can write it in a comment below.


I think developing a personal brand is a long journey and I just began mine. I will make experiments, I will sometimes make mistakes and I will learn along the way.

This is not a blueprint, it is my process. If you don’t have a personal brand, I invite you to create one following my example.

See you for the {part 2}, until then may the {code} be with you my friend!

A big thanks to everyone involved in proofreading this post!



Vaccine Market Research Report : forecast 2020

The U.S. vaccine market is expected to expand at a CAGR of 4.3% during the forecast period between 2014 and 2020. The market has been broadly segmented into human and animal vaccines. The U.S. human vaccine market is expected to grow under the influence of factors such as low risk of serious and fatal side effects with vaccination, growing awareness regarding vaccination among common people as well as healthcare providers, federal government’s strict recommendations for immunization against certain diseases and growing demand for adult vaccines. On the other hand, the growth of the U.S. animal vaccine market is expected to be driven by the rising incidence of zoonotic diseases in animals and high risk of their transfer to humans, increasing pet ownership, and rising consumption of poultry meat, among other factors. Recently approved animal vaccines such as Prime Pac PRRS+ and Once PMH IN are also expected to drive the market growth in terms of revenue, primarily due to high prices associated with them.

Over the past few years, the vaccine industry has established itself as one of the fastest-growing healthcare market segments. Vaccination has been of great help to public health. It has saved lives of millions of children, adults and animals, and provided them a better and healthier life. According to the Centers for Disease Control and Prevention (CDC), diseases such as diphtheria, smallpox and polio have been completely eradicated while diseases such as measles, rubella and tetanus have been better controlled in the U.S. Thus, vaccination is considered as the most effective form of all preventive measures.

Browse full report on Vaccine Market –

On the other hand, stringent regulatory approval process and high cost associated with new vaccine discovery and development is expected to affect market growth during the forecast period. Transportation, storage and handling of vaccines are the major challenges faced by manufacturers and distributors. For more than 90% of all vaccines, manufacturers have to rely on cold chain logistics to prevent loss of potency and efficacy by exposure to temperatures outside the recommended range which results in high maintenance costs. Therefore, the high cost associated with transportation, storage and handling of vaccines is also expected to hamper growth of the vaccine market.

The human vaccine market is further segmented into pediatric and adult vaccines, based on vaccine type. However, on the basis of different antigens, the U.S. human vaccine market has been categorized into hepatitis, influenza, meningococcal, pneumococcal, human papillomavirus (HPV), combination vaccines and others. The combination vaccines market represented the largest segment of the human vaccine market in terms of revenue in 2013. The combination vaccines segment includes combination vaccines for diphtheria and tetanus along with other antigens such as pertussis, polio, hepatitis B, and Haemophilus influenza type B. The pneumococcal vaccines market is projected to emerge as the largest segment in 2020, primarily due to the expected strong increase in the sales of Prevnar 13 during the forecast period. The meningococcal vaccine market has been identified as the fastest growing segment during the forecast period. This is primarily due to the anticipated launch of pipeline products during the forecast period.

The animal vaccines market in the U.S. has been broadly classified as companion and livestock vaccines. The companion animal vaccines segment has been further categorized into canine and feline, while the livestock vaccines segment has been divided into porcine, bovine, ovine, poultry and equine sub-segments. The canine vaccines segment accounted for a slightly larger share (in terms of revenue) than the feline vaccines segment in 2013, due to higher average cost associated with canine vaccination. Of livestock vaccines, the bovine vaccine market accounted for the largest share in terms of revenue in 2013, followed by porcine. However, the poultry vaccines segment has been projected to grow at the highest CAGR during the forecast period from 2014 to 2020.

The U.S. human vaccine market is dominated by players such as GlaxoSmithKline plc, Sanofi, Pfizer, Ltd., Merck & Co., Inc., and Novartis International AG. These players compete with each other by introducing new and innovative vaccines. Zoetis, Inc., Merck & Co., Inc. (Merck Animal Health), Sanofi (Merial, animal health division of Sanofi) and Boehringer Ingelheim are the major companies in the U.S. animal vaccine market. Of these, Zoetis, Inc. was the largest stake holder in 2013, followed by Merck & Co., Inc. and Sanofi.

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Content Writing 101: Why Spell Proof And Grammatically Correct Content Is Crucial

content writing 101

Content writing is something that a lot of people take for granted. It really grinds my gears to read content online, that is full of spelling and grammatical errors. It becomes crucial for editors and content writers to double-check the content before publishing it to the public. An article filled with grammatical and spelling mistakes, not only makes it difficult to read for the end user, but also damages the reputation of the business concerned.

Almost all of us have read a blog post or article that is really good in terms of the core content, but is full of spelling and grammatical mistakes. We are immediately put off by such a content and would never return to the site. Readers get easily annoyed by erratic content.

The Internet has paved way for a laid back approach to grammar when it comes to content marketing. It is contributed by the widespread presence of informality in texting, email, and social media. Usage of abbreviations, slang, and a lack of punctuation has become a part of common practice and all these are very common in these channels.

Nobody is free from spelling and grammatical errors, including me. No matter how much time we spend on proofreading our content, sometimes the tiniest of the errors would slip through the cracks and escape our scrutiny. If your writing is filled with errors, it could end up detrimental for the content writing services you provide and can also be very hurtful for your reputation as a content writer over time. Customers these days are easily annoyed, when it comes to lack of quality of the content in a blog post or even in social media. By lack of quality, I am not referring to the core value of the content, but an article laced with spelling and grammatical errors.

Some people prefer to keep their writing conversational and believe that their audience love it. If that’s the case with your content and your audience, then you are free to follow that path. This article is not for you.

But if you are not so sure about that, keep this rule in mind. You should never make your audience play a guess game with what you are trying to say in your article. Your writing should be crystal clear and it should speak for itself. When your content is laced with too many errors, it will be difficult to read and difficult to comprehend. One or two errors here and there doesn’t matter as people tend to skip them, but straight on the face, stupid grammatical errors can damage the impact of your article.

You can try online spell check tools to reduce this to a great extent. Read over your content once your are done with writing. Try to read it out loud, and see if there is anything wrong with the flow and structure of sentences. You can ask your friends to help you out if it is too much for you.

When you are publishing content that is free of spelling and grammatical mistakes, it will stand as a testament to itself. It will be a testimonial for your ethics and your command over the English language. If you are happily publishing work, that is full of errors, then it might give off a bad vibe that your control over the language and will spoil your image in the long run.

So, it becomes very important to check your content for grammatical and spelling mistakes and fix them before it’s too late. Trying to create content that is free of spelling and grammatical errors is all about making it easier for your readers to comprehend your thoughts and communicate effectively.

I hope this article was useful for you to learn about the importance of fixing spelling and grammatical errors in your content. If you have any doubts with regards to this or if you are still unsure about its efficiency, let us know through the comments and we will be glad to help you out. If you have any suggestions regarding how we can improve the article, let us know them through the comments as well for us to improve.

Wedding Ideas on a Budget!

Not all of us want an extravagant, expensive wedding. But that doesn’t mean we don’t want our wedding to be as amazing as possible while still saving a little bit of money. There are plenty of ways to make your wedding incredible, beautiful, and entirely you while still not breaking the bank. Here, we will present you with a few suggestions.

Don’t make our guestlist unnecessarily huge. While people are often tempted to invite everybody they know or have ever run into to their wedding, it makes the ceremony less intimate and adds a lot to the cost. Decrease your guest count by twenty percent and see how you feel.

Hold the wedding ceremony or reception in a beautiful outdoor space rather than renting a venue. While there will still be associated costs for outdoor necessities such as tents, it can be a lot cheaper to rent those items than to rent an entire venue.

If the wedding is small, you may be able to do the catering yourself. Well, maybe not yourself. But your family can likely help you with it. This will drastically cut down on food costs. If you have a family member who is a great cook, ask them to help! You can cover the cost of food if they will provide their services. You may find that they’re flattered and pleased to help cook for you and your guests. Or, you can always ask at a family run restaurant as well. They will still charge you of course, but they will likely be more accommodating to your budget needs and can deliver unparalleled and personalized service.

Flowers can be expensive. Keep them simple. Sometimes simplicity can be more elegant than extravagance. A single flower for each bridesmaid and one simple, beautifully done bouquet for the bride can often be more visually appealing than a hugely expensive and potentially visually overbearing bouquet.

Consider buying used decorations or shop for sales: Selling used wedding decorations is a big business now! People want to re-sell what they used for their own wedding to try and make a little money back. You can help them and help yourself by buying their (slightly) used decor. Or, if you would still prefer to buy new, you can check for sales throughout the year. Try and plan ahead for this. The more in advance you know what your decoration needs will be, the more likely you will be to find it on sale.

Plan a simple, relaxing honeymoon. While it may be tempting to want to plan something big and international, or to stay in an expensive resort somewhere tropical, it will be cheaper and more relaxing to stay closer to home. The ultimate goal of your honeymoon is to unwind. Travelling to far off destinations may be appealing, but it’s often not as relaxing as people think. Spending full days in airports and navigating flight connections can add stress after you just stressed for weeks to plan and execute your wedding. You could rent a small cabin near a lake somewhere near you and hide from the world for awhile. This is far more romantic than most other vacations, and definitely a lot cheaper.

These were just a few ways to save money on your wedding. Remember that it doesn’t require tons of money to make your big day truly special. Get professional and effective comprehensive range of wedding services available at Affinity wedding magazines. Affinity wedding Planner helps you plan a dream wedding at the most affordable budget and meets your exact needs. Our events wedding planning services include wedding invitations, wedding venues, excellent photography, decorations and many more.


How Social Media Marketing can boost Your Marketing Campaign

Social media marketing is probably one of the most affordable and effective ways of marketing. It’s not only affordable and effective for big corporations, but also for small and medium-sized companies. According to the study, the budget allocated for the social media marketing has increased to 12%.  And, social media marketing is also the vital part of digital marketing.

According to the statistics, there are over 2.45 billion social media users all over the world, and this number is expected to reach to 2.9 billion in 2020. Some of the popular social media platforms with millions of active users are the Facebook, Twitter, Linkedin, Snapchat, and so on.

The people spend a lot of time on these platforms, and the most of the marketers are already capitalizing on this thing. The return on investment is really impressive with social media marketing.

Despite the fact that social media marketing can provide a handsome return on investment and people spend a lot of time on various social media platforms, there are still many marketers that are not being able to enjoy the same return like other successful marketers.

How can a marketer utilize the power of social media marketing?

The key to success in social media marketing or any forms of marketing is knowledge and implementation of the strategy.

Here are some of the ways; a marketer can use social media marketing to boost their marketing campaign.

1.  Start with a concrete plan

There is no point in starting a social media marketing campaign without a concrete plan. The first thing to do before starting a social media marketing plan is to make a concrete plan. Be absolutely sure of what your business objectives are and expectations from the campaign.

Here are some of the things to consider before making a concrete plan.

· Expectations from the campaign: The first thing to consider before making a plan is to decide what you expect from the overall social media marketing campaign. The expectation must not be overly ambitious or very low.

· Target audience: Not all the people would want to purchase the product, and one must understand this fact. The target audience must be decided before running a campaign. Most of the social media marketing platforms provide an option to filter the audience.

· Message: Plan what kind of messages you want to deliver to the target audience. Keep track of various social media trends before planning a message.

· Plan how social media marketing can fulfill your marketing goals: Be specific on what you want from the campaign, whether it is a conversion, brand awareness, web traffic, or others.

2.  Choosing the best social media platforms

There are many popular social media platforms on the internet, and the best social media platforms depend on the various factors. The Facebook is obviously the social media platform that you do not want to miss out on. For some brands, such as fashion brand or fast food, the image-sharing platforms would provide them with a better rate of return.

Similarly, the Linkedin platform could work out very well for the B2B businesses because it’s a social media platform for professionals. Choose some of the social media platforms that best suit the needs of the brand before starting a campaign.

What next?

After having a concrete plan and selecting the best social media platforms, you’re ready to start promoting a product. Here are some of the ways you can use social media platforms to improve the performance of your posts.

1. Focus on headlines

The people will read the headline before they decide whether to read the whole content or not. The headline must be interesting to grab the attention of the readers. There are hundreds of posts that are promoted on the social media platforms, so the readers will not bother to read the content with a lousy headline.

Create a new and better title to grab an attention of readers. Do not be limited to only one title, instead create multiple titles and do A/B testing to see which content can be promoted effectively.

The tools, such as Buzzsumo can help in researching the interesting titles for the social media content.

2. Customize the content for the platform

It’s not an easy task to customize the content for each social media platform, but in order to perform better on every social media platform, it’s necessary. There is a need to customize the headline, images, description, and the way the message is delivered.

The same content that performs well on the Facebook may not perform well on other platforms, such as the Twitter. For an instance, the Twitter has the word limit, so the way of delivering the message must be different on the Twitter than the Facebook.

3.  Embrace the visual

The study shows that visual content has 40% more chance of getting shared on the social media platform in comparison to the plain text content. And, the more shares mean a better reach and a better engagement.

Try to create an attractive and eye-catching image not only for the brand but also for every single post that you’re planning to post. This can lead to an increment in an engagement. Try experimenting with varieties of images, such as infographics, memes, and so on.

In the case of the image-sharing social media platforms, such as the Pinterest, Instagram, and Snapchat, the post with a lousy image has no hope of getting an engagement from an audience.

4. Post at the right time

The timing of the post matters a lot. It is one of the important factors that determine the engagement of the particular post. For the post to reach the maximum number of people, the content must be shared at the time when the maximum number of people are online.

The peak times for various social media platforms are different. Conduct a research to be aware of the best time to post on various social media platforms. There are tools, such as Facebook insights, Followerwonk, and so on that can help you determine the right time to post.

5. Post multiple times

Many popular pages and channels on the social media platforms share the same old content, multiple times, and it has given them wonderful outcomes. Most of your followers will engage with the content without even knowing that it is the same content.

There is a good chance that the post will not reach out to each and every one of the followers, so it’s not a bad idea to post the same content multiple times. However, it’s better to make a minor adjustment in the headline, description, and the image before sharing the content.

6. Ask questions

One of the best ways to engage the followers is by asking relevant questions to them. Every person wants to share their opinion, and the comment section is the best place for them to share their opinions.

Do not just drop links on the pages. And, the people will be engaging with one another as well when there are plenty of interesting comments on the comment section. It helps to bring the human connection on the post.

There are plenty of creative ways to ask questions to the followers. Ask a compelling question so that the people would not be able to resist the temptation of sharing their opinion.

7. Reach out to influencers

According to the study, an average return on investment from the influencer marketing campaign is $6.5 for every dollar spent on the campaign. This demonstrates the power of influencers and influencer marketing campaign.

There are hundreds of influencers on the social media platforms, and there is no need to hire influencers with hundreds of thousands of followers. Find some relevant influencers, and ask them to promote your content.

The posts shared by influencers are reached to many people in the niche market. You will be surprised to see the results from the influencer marketing campaign.

Most of the marketers think that the social media marketing is really easy, but this is not the case. Social media marketing is challenging like every other form of marketing. It takes a lot of planning and hard work to succeed in social media marketing.

Following the tips mentioned in the above section of this article will help you to plan and implement a social media marketing campaign to give a huge boost to your overall marketing campaign.

According to the study, around 95% of the online US adults in the age group of 18-34 are likely to follow the brands online. You will be able to get a massive return from your social media marketing campaign if you manage to promote it in a right way.

If you lack enough time to focus on the social media marketing campaigns, then it would be better to hand over this task to an experienced digital marketer or some good marketing agencies.


Top Tips Personal Branding On and Offline #SEMrushchat

Personal branding can make or break you in a world filled with self-proclaimed “gurus” and “influencers.” It can help you to stand out in your niche, making it easier to build your business and position yourself as an authority in your chosen expertise. But how exactly do you build your personal brand? Where do you start, and how do you keep the momentum going without falling into any of the common traps that can hold us back?

During last week’s #SEMrushchat, expert Mel Carson joined us to talk about personal branding. Carson is the founder of Delightful Communications, an award-winning marketing and digital PR firm that specializes in personal branding. We also had industry experts like Dr. Khushbu Pandya weighing in, so this is one recap that you won’t want to miss.

Q1. Let’s say a person is just starting to build their personal brand. What is the best piece of advice you would give them?

First, though, you need to figure out who you are and what you want your business to be. What type of solution do you want to offer? Why is better than your competitors? Take a close look at who your target audience is, and ask yourself what makes your product or service more valuable to that audience than anything else that is already out there. Answer these questions thoroughly, because they will become a central pillar of the brand you build.

A1: We encourage people to reflect on their experience and define a professional purpose. Why do they do what they do? What’s their mission? Who is their audience and what value do they bring? #SEMRushChat (1/3)

A1: Who are you? What’s your practice area? Hone in on being you & your expertise. Then we’ll convert on where you want to go.😎#semrushchat

As you start to build this, you can start to both create and share content that can help bolster this image. You shouldn’t be sharing just anything, after all; every link you post on Twitter should be intentional. Mel Carson recommends that you focus on your “halo effect,” which is the result of your AURA. AURA, in this case, stands for content that is Authentic, Useful, Relevant, and Actionable. This is important because:

  • Useful content will provide immediate value to your target audience.

  • Relevant content will help put you in front of your desired audience much more quickly.

  • Actionable content (like “how to” content) is useful, and also increases the likelihood of shares. You aren’t just giving theories; you are telling people exactly how and why to do this. This will set you apart as a true industry expert.

A1: It’s crucial to be purposeful about your halo effect. Focus on AURA = Authentic, Useful, Relevant and Actionable when it comes to what you share & your impression online and in person. #SEMRushChat (2/3)

A1: Start building authority by creating content around “what is” and “how to” questions. speak at meetups and conferences. engage in discussions on twitter, quora, reddit and facebook. #semrushchat

As you do this, you can begin to build your network of industry peers, connecting with other individuals in your niche. Be active on social media, in professional online groups, and in industry forums. Go out of your way to meet people at conferences and actually create lasting relationships with them. Engage in discussions, and then do what you can do spark them. At the end of the day, you will never create a thriving brand without successful networking on some level.

A1: Connect with other people in your niche. Grow your small network of influencers, and your brand will have more authority as the days go by. Be active on forums and chat with others publicly so that your brand is linked to whatever it is you want. #semrushchat

Over time, people will begin to recognize your name and your brand, and you will be the one they are coming to for answers.

A1 Be brave; be interesting; be unique; become an authority that people come to for answers; it is worth the effort; an expert has to know just a little more than others. #SEMRushChat


Q2. Are there any pitfalls when it comes to personal branding? What are they and why?

Personal branding is a marathon, not a sprint. Forgetting this is actually one of the biggest mistakes people make in this area. It is a long-term discipline, and you can’t just rush in and expect everything to happen in just a few days. There is no such thing as launching yourself into superstardom overnight, so don’t get disappointed or discouraged when things are moving a little slower than you would like.

You need time to develop authentic relationships, and to build a reputation of someone who is consistently solid and trustworthy. This means continuing to show up in those forums, professional networks, and conferences. It means making the effort to stay connected and to put yourself out there.

If you start struggling with impatience, focus on what you can do right now that will put you one step closer towards establishing your brand and becoming recognized as the expert you know you are. This may include:

  • Writing new, actionable content to pitch to industry publications.

  • Reaching out to individuals in your network.

  • Find new forums or groups to join to continue establishing your brand.

  • Check over your site and social profiles to make sure that they represent your brand the way you would like.

  • Find a store of great content to share on your channels.

  • Take a look at your competition, and see if you can find ways to differentiate yourself.

It is, after all, essential to remember that while your brand and your business should complement each other; they shouldn’t be exclusively one and the same. You should be building them both at the same time. You want your business to have the go-to product, but you still want to be the go-to expert.

A2: Personal branding is huge, and there can be a thin line between your company’s voice and your own! Become the SME to promote the brand, don’t let the brand absorb you! #semrushchat

Another pitfall of personal branding is thinking that this will be a temporary or part-time job. In reality, you never fully get a break. To truly build a brand, your online presence needs to be public in order to show that you’re open and transparent. This means that you need to be “on” 24/7. You need to stay professional, polished, and at the very top of your game. People expect prompt responses, and one misstep can be damaging, especially when you’re early in the journey of building your brand. And most importantly, they want you to be authentic instead of being a constant salesperson.

A2: You can come across as salesy, pitchy and braggadocious which can be a turn off for a lot of people. Take Neil Patel for example, his style doesn’t do it for me, whereas Rand Fishkin’s personal branding comes from being helpful. YMMV #semrushchat

While you will have a public online presence, you are also allowed to have a private one. You can have a public Twitter, for example, but a private Instagram listed under a pseudonym just for friends in family. Keep in mind that nothing online is ever truly private, so keep anything controversial off even private social channels, but this will give you some semblance of balance between private and public.

A2: Your Online Presence is Public, Open and Transparent – remember that fact every moment #SEMRushChat

All that being said, you can’t please everyone, and you will go crazy trying. While you should try to stay away from getting negative comments, you likely won’t be able to avoid them forever. When some arise, remember to keep a level head and address the issue if needed. Remember that transparency is an important part of being an influencer, so people may notice if you start deleting negative comments or reviews, but you can work even harder to increase the number of positive public engagement you’re getting. Focus on your target audience and the people who you can help, and don’t be too concerned with the ones you can’t.

A2: There’s always going to be people who dislike you. And you just have to accept that! You aren’t for everyone, so you have to learn to take criticism or negativity that may come your way. #semrushchat


Q3. What are some of your top tips on building a personal brand online?  How about offline?

There are two intertwining but separate pillars of building your personal brand: online and offline. They will work together in unison, but realistically you need both to be successful in the long term.

A3 online and offline both compliment each other and both has to be done with same passion. #SEMRushChat

A3. It’s about real relationships whether it be online or offline. And in order to build those you need to listen fully before responding and be interested in what the other party is doing. Engage, educate, entertain each other. #semrushchat#onlinemarketing

A3: As far as your brand OFFLINE, it comes down to integrity across your whole life. People shouldn’t be shocked that you are a jerk in real life if you are kind online, and vice versa. If you’re a jerk, embrace it! #semrushchat

Both, however, should involve the same basic strategy. Be consistently open and authentic, interacting with like-minded people and sharing your knowledge with those who could benefit from it. This is a great way to increase your reach and demonstrate your authority on any given subject.

A3: Surround yourself with people who you think are smarter than you so you can learn from them and engage with them. Secondly, be helpful. Try to help people solve problems, share useful information but don’t be afraid to say “I don’t know” or “no” either. #semrushchat

A3 Find some helpful sources of information to share; don’t be afraid to roll up your sleeves and do some work; You can’t stand out if you don’t stand up. #SEMRushChat

You can also use the huge potential reach of social media to ask questions to your target audience, helping you to discover what they really want and how you can provide it for them. You don’t need to be on every social platform, but make sure that you are on the most valuable ones.

While it often seems easier to do all this just behind a keyboard, you will have the most successful relationship building when you attend online events and seminars. When you do, really put yourself out there by making a strong effort to engage with other attendees (and not just the one or two big names everyone wants to meet). Ask questions, learn from your peers, and make a good impression. The goal should be to start new relationships instead of just handing out business cards, so keep that in mind.

A3. Be a human for goodness sake. No-one (OK, “me”, I have no research to back this up!) likes automated or even automaton-sounding content. If I want to talk to a robot, I have OK Google. 😁#semrushchat

A3: Speak, write and contribute, build relationships, know you’re the best! #semrushchat

After you have established relationships, follow up with them. Offer value to these individuals before asking for anything in return. This goes for both potential customers and other industry leaders. While you know that you can directly benefit from them, there is hopefully something that you can do for them, too; focus on that part of the equation.

A3.) Don’t get bogged down in the past when you should be building for the future. #SemRushChat


Q4. How do you know if your personal branding strategy is working?

We have established that personal branding is a slow burn. That is all well and good, but how can you know if it is working so that you can change strategies if needed?

One of the most tell-tale signs is that people will start to know who you are, even if you don’t know who they are. They might be approaching you with questions they have, problems they think you can solve, or opportunities. They seem to easily recognize who you are, either by name or face and are fairly familiar with what you do.

A4: People can easily recognize who you are and what you do. #semrushchat

This can manifest in different ways. You may be headhunted in your specific industry, or have an influx of new clients. You may be approached to speak at conferences, write for publications, or attend events for free. You may see more traffic to your site, social media, or blog, and a nice boost in shares and engagement. People might start thanking you for mentioning them on your site, and you might start getting more backlinks. In many cases, it also means that people are approaching you out of the blue, either based on your own reputation or a direct recommendation from someone else.

One of the only ways to measure this is to keep an eye not only on what people are saying to you but also about you. What people are saying behind your back is what they really think of you, so invest in social listening software like SEMrush’s brand monitoring tool to keep an eye on what people are saying about you online.

A4: Feedback from the market. What are people saying about you? #semrushchat

Basically, people will know who you are. You will likely find it easier to meet the goals of your personal brand. If you are engaged as you should be when it comes to building your personal brand, you will know when it is starting to work.

A4 Be approachable; be responsive; if you are going to build a personal brand, you should live in it, and you will know it is working. #SEMRushChat

A4: You know it’s working if you’re achieving the goals you set for your personal brand. It’s important to know what you’re trying to accomplish with your brand. #semrushchat


Q5. When it comes to personal branding, who do you think stands out in the digital marketing industry and why?

When it comes to the “why” part of this equation, there are a few answers that our chat participants had in common. Generosity, approachability, and overall authenticity ranked high in the individuals in the digital marketing industry our participants thought stood out with their personal branding.

Generosity may translate into being happy to share knowledge and resources. This can take the form of providing information freely and without expectations in forums and on social media. Generosity involves sharing value with others, and it’s something that people will remember– even if they only observed you sharing with someone else. Since personal branding is all about relationship building, this is a big one.

A5 I like what Eric Enge (@stonetemple) is doing with studies of SEO features, and videos/interviews about them. #SEMRushChat

Approachability also matters. We have all known thought leaders who were so impressed with themselves that they just weren’t approachable. No one likes someone who thinks they are better than everyone else. Let people know to reach out if they have any questions for you, or if you can help. If you have to shoot someone down for a request, make sure to give a good (and not hurtful) reason, and thank them for thinking of you while letting them know what you can do for them in the future.

A5. There are a lot in this industry but the ones that stand out will engage with their audience. I care less about “Likes/Followers” and more their overall engagement #semrushchat

A5: @randfish is my pick. Reason: He engages with you 24/7. Makes you feel comfortable whereas (you haven’t met with him) He basically gets into your mind + heart by helping you out 24/7 ( Even on Holidays 😎)… #SEMRushChat

A5 There are a lot of people who do talks and are very active on social media – they are the ones who are killing it. But for me the best person for personal brand ever has been Jeffry Zeldman and I am not sure he was after it. #SEMRushChat

And finally, we are back to authenticity, bringing us full circle. People want to feel like they know the “real you”– personal branding isn’t just about how much you know, but who you are. This means you will want to be the same person that you are online as you are offline, or people will notice.

Because of this, you want your personal branding to be a reflection of who you truly are. Think of personal branding as a bit like online dating; you want to put your best foot forward, but you don’t want people to be shocked or confused when they come for the first date.

A5: @garyvee definitely stands out. He focuses on providing value, but stays true to himself and his brand at the same time. #semrushchat

A5.1 Oh there are many and I guess we all are an inspiration for each other.

Each has unique traits that can be adopted/adapted by others.

Wondering who has mastered this trifecta and how you can learn from them? Our chat participants happily named a few influencers and thought leaders who they thought had outstanding personal branding. These names include:

Make sure to join us this week as we discuss “Driving Loyalty & Advocacy Using Paid Media” with special guest, Samantha Noble! 

Top Tips Personal Branding On and Offline  #SEMrushchat


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