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How Personal Branding Complements the Employer Brand Strategy at Merck & Co., Inc.

Apple Podcasts | Stitcher |

Every brand strategy is about gaining attention for the company, but it has to be done in a way that does more than simply talk about what the company is doing. It’s got to engage with real people over issues they truly care about. In other words, it needs to have a relational element to it. That’s exactly what Merck is doing with their highly effective approach.

On this episode, Bernie talks with John Graham, Social & Digital Strategy Lead: Global Talent Acquisition at Merck. You’ll hear how Merck, the global pharmaceutical giant, is empowering employees to build their personal brands as part of Merck’s strategy to attract talent. The employees provide the “real life” component of what Merck is sharing on social which naturally attracts like-minded, competent candidates to the open positions available. Learn more in this episode.

A Whole-Person Approach Dictates the Brand Strategy of Pharma Giant, Merck

It’s very common for large companies to home in on the qualifications and experience of job candidates when trying to fill open positions. But John Graham says even though that is a significant part of the equation, it is still only one part. When companies only look at skills and experience, they potentially miss out on the other qualities that make a candidate a great fit for the company culture.

In this conversation, John describes how the brand strategy Merck is using centers around the human elements of what it means to be an enthusiastic and integral part of a team. They not only want the talent they are pursuing to see them as a leader in the pharmaceutical industry, but they also want them to feel that Merck is a great place to belong. You will hear John’s description of how a Pharma giant is applying its brand strategy through an employee branding approach, on this episode of Social Business Engine.

The Search for Talent Has Shifted to Social. Does Your Brand Strategy Reflect It?

John has found that his role in locating and recruiting global talent for Merck has required a different sort of approach than corporations typically take. He’s realized that the search for talent has shifted to social media. Under his leadership, Merck is making the pivot that enables them to make the most of that trend.

In this conversation, you’ll hear details of the amazing and unusual content strategy Merck has implemented. It uses the stories of their own employees as content pieces that engage with and attract outstanding, talented people to the company. Rather than a cold, “about us page” these stories expose candidates to the culture, values, and purpose of the company in powerful ways. As John is fond of saying, they’re not fighting the war for talent, they’re fighting the war for attention – and Merck’s new brand strategy is securing both. It’s a very insightful approach to social media that few corporations the size of Merck understand, much less know how to implement. John’s insights will be valuable to your company, so please take the time to listen.

The New ROI: Relationships On Investment

ROI, has traditionally been about the amount of return that comes from the time, energy, and money invested in a particular approach. John says the same approach holds true in the content marketing strategy Merck is implementing, but it’s a different ROI. What he is measuring doesn’t have to do with dollars and cents, it has to do with relationships. For John, ROI = relationships on investment.

In this episode, you will hear how the Merck team spent over a year planning out and testing their employer brand strategy. The company’s goal was to highlight open positions, use employee stories for culture building and recruitment, and track engagement of candidates from their first interaction on social up to their final interviews and hire. As companies like Merck lead the way with this kind of strategy, the talent acquisition landscape is changing for the better. You won’t want to miss this episode.

Sponsor: Lithium Technologies helps brands navigate the sometimes overwhelming world of social media marketing and management, social customer service, online communities and social analytics. A leader in the space, they’re guiding brands to build trust with their clients while delivering top-notch customer experiences. Dayle leads the charge at Lithium Technologies on all strategic marketing initiatives.

Featured on This Episode

Outline of This Episode

  • [1:54] Who is John Graham? His role with Merck over social and recruiting
  • [3:46] The demand every company has for good talent and how Merck is approaching it
  • [5:42] A content strategy to “sell” jobs – what it looks like at Merck
  • [8:50] The challenges of a content strategy implemented across the globe
  • [13:09] Sourcing stories from employees to include in corporate content strategy
  • [16:11] The new ROI: Relationships On Investment
  • [18:34] Trends seen in the campaign: from first share to final hire
  • [20:36] How John sees the program shifting as it moves forward: snackable & visual
  • [29:15] The importance of testing the content marketing strategy prior to launching the employer brand strategy

Resources & People Mentioned

Connect With Bernie and Social Business Engine

Apple Podcasts | Stitcher |

There are TWO WAYS you can listen to this podcast. You can click the Listen Now button at the top of this page…

Or, you can listen from your mobile device’s podcast player through iTunes or Stitcher.

This episode is sponsored by Lithium Technologies.

Tweets

Chiropractic Tables Market 2017 Global QY market Research

Chiropractic Tables Market 2017 Global QY market  Research

Global Market Size 2017 New Clinical Trias, Share, Trends, Size, Analysis Capacity, Consumption, Cost, Review, Research, Segmentation, Forecast and Analysis By 2022

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Source

http://www.medgadget.com/2017/01/chiropractic-tables-market-2017-global-qy-market-research.html

5 Sober New Year’s Eve Party Ideas

In just a little while, 2017 will be over and it will be time to start a new year. Whatever you have planned for this New Year, hopes you continue to lead a sober and happy life. During this time of year, it is easy for your sobriety to get tested a bit. With all of the celebrations taking place that involve alcohol, you will need to find a way to reduce the temptation to partake in the party. Luckily, there are a number of things you can do to make your New Year’s Eve more enjoyable and fun. Making memories is easy when you have the right mindset and a willingness to take on new adventures. The following are some of the things you can do to make this New Year’s Eve the best ever.

Why Not Become an Uber Driver For the Night?

If you are looking for a real adventure for New Year’s Eve, why not become an Uber driver for the night? Who knows how many interesting people you will be able to meet when taking on this job. Not only can you have a great time being an Uber driver, but you can make some money in the process. If you are curious about what you need to do to become an Uber driver, be sure to.

New Year’s Eve is a Great Time to Host a Movie or Game Night

Do you have a number of friends or family members that are looking for an alcohol-free New Year’s celebration? If so, you should think about hosting a movie or game night for everyone. Hosting one of these events is a great way to take your mind off of drinking and it will allow you to mingle with those you love. Before everyone arrives for your event, you should look up a few recipes for delicious snacks and. Get party hats, dress up and create a photo corner for you and your friends to take pictures and record your night.

Spend Your New Year’s Eve Volunteering

Giving back to your community is also a great way to celebrate the New Year. Working at a homeless shelter or soup kitchen will allow you to help those in need. Most of the charities out there will jump at the chance to work with new volunteers, so don’t hesitate to reach out to them to see what you can do to help.

Go Camping With Friends

Getting outdoors and enjoying all that Mother Nature has to offer is a great way to spend this holiday. Taking a few friends and camping out overnight will allow you to make tons of great memories. What could be better than spending New Year’s Eve around a fire with friends?

Potluck Dinners are Always Fun

Hosting a potluck dinner with friends is also a great New Year’s Eve idea. Getting everyone to bring a dish and hosting a fun gift exchange is a great way to make this event a hit.

What are you waiting for? You should start planning your today to ensure all of your friends and family can attend.

Inspiration Ideas Wedding Decorations With Asian Wedding Ideas A UK Asian Wedding Blog Wedding Decor Ideas Image 17 of 23

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Understanding Social Media Marketing Course in Mumbai

Social media is one of the most common form of communication today which is used globally. It helps to connect people from different countries through the medium of internet and also helps you stay connected to masses by sharing information about your life with them. As a business platform it is one of the most resourceful platform today because it helps you to reach a wider audience and also communicate with target audience which has interest in your products and services.

When enrolling for social media marketing course in Mumbai you get to learn how to use this medium effectively to propagate business activities and engage your target audience. Social media marketing course in Mumbai helps you adapt to practices that are prevalent in different social media channels like Facebook, LinkedIn and Instagram.

Learning benefits with social media marketing course in Mumbai

There are different benefits to using social media channels for your digital platform which help to increase the brand awareness of your company or your client’s firm. Here’s a comprehensive list about using social media for increasing your business value on the digital platform:

Accumulate data about your prospective customer

There are millions of active users on different social media, you can assimilate information about these prospective customers such as who they are, what they like, and how they feel about your brand. You can gather information about your prospective customers through social networks in real time. This would help you take smarter business decisions and help you grow your business in the right way.

Connect with customers easily

When you are active on social media you can easily connect with your prospective customers through it. Customers can easily find you online and connect with you through social media this helps to develop a bond between the brand and the prospective customer. It also helps to instil a loyal customer base through communication channel of social media.

Target audience based on their interest

You will get to analyse real time results of your target ads. You can easily segment your target audience through the medium of social channels. Since the medium of promotion is inexpensive you can run campaigns on different social media channels to get a unified result and bring awareness about your brand. You can segment audience through their geographical location, their job title, gender, age and the company they work at.

There are other benefits to using social media like faster way of reaching your customer base and vice a versa. Today customers expect you to be on social media where they can communicate with you easily.

Source

http://www.sooperarticles.com/education-articles/understanding-social-media-marketing-course-mumbai-1630230.html

How Personal Branding Complements the Employer Brand Strategy at Merck & Co., Inc.

https://traffic.libsyn.com/sbengine/SBE196.mp3

Every brand strategy is about gaining attention for the company, but it has to be done in a way that does more than simply talk about what the company is doing. It’s got to engage with real people over issues they truly care about. In other words, it needs to have a relational element to it. That’s exactly what Merck is doing with their highly effective approach.

On this episode, Bernie talks with John Graham, Social & Digital Strategy Lead: Global Talent Acquisition at Merck. You’ll hear how Merck, the global pharmaceutical giant, is empowering employees to build their personal brands as part of Merck’s strategy to attract talent. The employees provide the “real life” component of what Merck is sharing on social which naturally attracts like-minded, competent candidates to the open positions available. Learn more in this episode.

A Whole-Person Approach Dictates the Brand Strategy of Pharma Giant, Merck

It’s very common for large companies to home in on the qualifications and experience of job candidates when trying to fill open positions. But John Graham says even though that is a significant part of the equation, it is still only one part. When companies only look at skills and experience, they potentially miss out on the other qualities that make a candidate a great fit for the company culture.

In this conversation, John describes how the brand strategy Merck is using centers around the human elements of what it means to be an enthusiastic and integral part of a team. They not only want the talent they are pursuing to see them as a leader in the pharmaceutical industry, but they also want them to feel that Merck is a great place to belong. You will hear John’s description of how a Pharma giant is applying its brand strategy through an employee branding approach, on this episode of Social Business Engine.

The Search for Talent Has Shifted to Social. Does Your Brand Strategy Reflect It?

John has found that his role in locating and recruiting global talent for Merck has required a different sort of approach than corporations typically take. He’s realized that the search for talent has shifted to social media. Under his leadership, Merck is making the pivot that enables them to make the most of that trend.

In this conversation, you’ll hear details of the amazing and unusual content strategy Merck has implemented. It uses the stories of their own employees as content pieces that engage with and attract outstanding, talented people to the company. Rather than a cold, “about us page” these stories expose candidates to the culture, values, and purpose of the company in powerful ways. As John is fond of saying, they’re not fighting the war for talent, they’re fighting the war for attention – and Merck’s new brand strategy is securing both. It’s a very insightful approach to social media that few corporations the size of Merck understand, much less know how to implement. John’s insights will be valuable to your company, so please take the time to listen.

The New ROI: Relationships On Investment

ROI, has traditionally been about the amount of return that comes from the time, energy, and money invested in a particular approach. John says the same approach holds true in the content marketing strategy Merck is implementing, but it’s a different ROI. What he is measuring doesn’t have to do with dollars and cents, it has to do with relationships. For John, ROI = relationships on investment.

In this episode, you will hear how the Merck team spent over a year planning out and testing their employer brand strategy. The company’s goal was to highlight open positions, use employee stories for culture building and recruitment, and track engagement of candidates from their first interaction on social up to their final interviews and hire. As companies like Merck lead the way with this kind of strategy, the talent acquisition landscape is changing for the better. You won’t want to miss this episode.

Featured on This Episode

Outline of This Episode

  • [1:54] Who is John Graham? His role with Merck over social and recruiting
  • [3:46] The demand every company has for good talent and how Merck is approaching it
  • [5:42] A content strategy to “sell” jobs – what it looks like at Merck
  • [8:50] The challenges of a content strategy implemented across the globe
  • [13:09] Sourcing stories from employees to include in corporate content strategy
  • [16:11] The new ROI: Relationships On Investment
  • [18:34] Trends seen in the campaign: from first share to final hire
  • [20:36] How John sees the program shifting as it moves forward: snackable & visual
  • [29:15] The importance of testing the content marketing strategy prior to launching the employer brand strategy

Email

Source

https://www.business2community.com/brandviews/social-business-engine/personal-branding-complements-employer-brand-strategy-merck-co-inc-02009036

Lamellar Ichthyosis Market Research Report Now Available at Research Corridor

Research Corridor has published a new research study titled “Lamellar Ichthyosis Market – Growth, Share, Opportunities, Competitive Analysis and Forecast, 2015 – 2022”. The Lamellar Ichthyosis market report studies current as well as future aspects of the Lamellar Ichthyosis Market based upon factors such as market dynamics, key ongoing trends and segmentation analysis. Apart from the above elements, the Lamellar Ichthyosis Market research report provides a 360-degree view of the Lamellar Ichthyosis industry with geographic segmentation, statistical forecast and the competitive landscape.

Browse the complete report athttp://www.researchcorridor.com/lamellar-ichthyosis-market/

Geographically, the Lamellar Ichthyosis Market report comprises dedicated sections centering on the regional market revenue and trends. The Lamellar Ichthyosis market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific and Rest of the World (RoW). The RoW segment consists Latin America and the Middle East & Africa. The Lamellar Ichthyosis market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance and others. Lamellar Ichthyosis Market estimates have also been provided for the historical years 2013 & 2014 along with forecast for the period from 2015 – 2022.

The research report also provides a comprehensive understanding of Lamellar Ichthyosis market positioning of the major players wherein key strategies adopted by leading players has been discussed. The Lamellar Ichthyosis industry report concludes with the Company Profiles section which includes information on major developments, strategic moves and financials of the key players operating in Lamellar Ichthyosis market.

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  • Lamellar Ichthyosis Market Estimates for Years 2013 – 2022
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