What Do You Mean By Content Writing Argentina

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By no means start off a new line with a punctuation mark. Double-space all strains in a bibliography entry. Do not indent the very first line of a bibliography entry, indent 2nd and subsequent traces 5 areas, or 1rnWhen crafting a bibliography, try to remember that the function is to connect to the reader, in a standardized method, the resources that you have utilised in enough element to be discovered. If you are not able to uncover all the vital data, just cite what you can come across. rnClick in this article to see a variety of Popular Abbreviations employed in documentation.

For a entire record of Popular Scholarly Abbreviations employed in parentheses, tables, and documentation, make sure you go to Portion seven. rnCONTENTS rnBell, Stewart.

The Martyr’s Oath: The Apprenticeship of a Homegrown Terrorist . Mississauga, ON: Wiley, 2005.

rnBiale, David, ed. Cultures of the Jews: A New History . New York: Schocken, 2002. rnBowker, Michael. Fatal Deception: The Untold Tale of Asbestos: Why It Is However Authorized and However Killing Us .

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= No location of publication indicated. rnCapodiferro, Alessandra, ed. Miracles of the Environment: Masterpieces of Architecture from 4000 BC to the Existing . Vercelli: White Star, 2004. rnCross, Charles R.

Home Entire of Mirrors: A Biography of Jimi Hendrix . New York: Hyperion, 2005. rnMaltin, Leonard, ed. Film and Video clip Guidebook 2002 Edition .

New York: New American, 2001. rnMeidenbauer, Jörg, ed. Discoveries and Inventions: From Prehistoric to Modern Times . Lisse: Rebo, 2004. rnPuzo, Mario. The Family members: A Novel . Finished by Carol Gino. New York: Harper, 2001. rnRowling, J. K. Harry Potter and the Chamber of Secrets . New York: Scholastic, 1999. rn-. Harry Potter and the Prisoner of Azkaban . Thorndike, ME: Thorndike, 2000. rnSuskind, Ron. The Cost of Loyalty: George W. Bush, the White Dwelling, and the Education of Paul O’Neill . New York: Simon, 2004. rnIf your citation is from one volume of a multivolume function and each volume has its personal title, you have to have cite only the genuine volume you have utilized without the need of reference to other volumes in the work. rnExample: The Bourgeois Encounter: Victoria to Freud comes in 5 volumes, composed by Peter Homosexual. rn(Title of Vol. ) rnGay, Peter. Education of the Senses . New York: Norton, 1999. rn(Title of Vol. 2: The Tender Enthusiasm) rnGay, Peter. The Tender Enthusiasm . New York: Oxford UP, 1986. rn(Title of Vol. ) rnGay, Peter. The Cultivation of Hatred . London: Harper, 1994. rn(Title of Vol. ) rnGay, Peter. The Naked Heart . New York: Norton, 1995. rn(Title of Vol. ) rnGay, Peter. Satisfaction Wars . New York: Norton, 1998. rnBohlman, Herbert M. and Mary Jane Dundas. The Authorized, Ethical and Worldwide Setting of Organization . Cincinnati, OH: West, 2002. rnBolman, Lee G. and Terrence E. Deal. Main with Soul: An Unheard of Journey of Spirit .



The Write Stuff: Getting a Freelance Content Writing Business Up and Running

Bill Gates once said, “If your business is not on the Internet, then your business will be out of business.” And businesses know this. Which means every business needs to create and maintain a strong social media presence, blog, and various other pages on their site to stay strong.

This equals massive amounts of writing jobs available for writers out there. Many sites hire freelancers to keep up a consistent series of articles and social media posts. The time has never been better to start your own content writing gig. With an infinite need for writers and a plethora of topics to write about, choose your own destiny and bring in extra income at the same time. If this flexible form of work appeals to you, read on for laying the foundation for your content writing success.

Goals & Expectations

As you construct the foundation for your content writing business, consider what you want to get out of it, both personally and financially. Do you want a freelance gig that pays the bills or one that accumulates a “vacation fund?” Is this a side venture or do you want to devote yourself full-time to content writing?

All answers are correct! With content writing, you can carve out virtually any lifestyle to match. So start yourself off on the right foot and make a list of your goals and expectations. Include “realistic” income amounts and estimate a little extra time per job. This doesn’t mean you can’t make a decent living or that the work is going to consume your every waking hour. On the contrary. It’s just smart to calculate your income and the time you will have to invest in each project a little higher than expected to make a sustainable workload. You will quickly pick up speed with writing jobs, especially once you secure consistent clients who need continually loads of the same topic.

Planning & Organization

Every project needs a plan and every successful venture requires organization. If you’re going to do content writing to create a supplemental income, carefully figure the amount of time you expect you’ll be able to devote to it apart from your regular job.

It’s a good idea to have one or two sample works available for your potential clients’ viewing. This is also an ideal opportunity to go through the motions of a mock job and find out how much time this work is going to take you. I recommend at least one of your sample works to be a blog post as this is often a content writer’s bread and butter. Even if you write about a subject you are fairly familiar with, there will likely be some research needed, also giving you important information for scheduling requirements.

Some important points to consider when writing your sample blog post(s) are:

  • Target industries and businesses (a.k.a. real estate, hospitality, etc.)
  • What kinds of information these industries want to convey to their clients
  • What problems these businesses face in regard to conveying their message
  • Study blogs and websites of topics you would choose to write about (notice blogs which clearly have a consistent following)

Right off the bat, it may be challenging to keep notes and files in order as there will always be some unforeseen requests from clients or aspects of the work that couldn’t be anticipated. These things are usually easy fixes and will only serve to help you with future projects. Regardless of the curveballs of life, keep yourself organized both in your physical workspace as well as with your writing project files.

Putting it All Together

There’s nothing quite like working on your own terms and content writing is one of the best ways to achieve this independent aim. With just basic grammar and writing skills, you can quickly create a substantial income stream.

For a sure-fire guide to developing and maintain a successful content writing business of your own, check out my new step-by-step ebook . I’ll take you through the entire process and help you get up and running right away.

10 Reasons Why You Should Hire Content Writing Services for Your Business

10 Reasons Why You Should Hire Content Writing Services for Your BusinessCharlie Brown

Content writing companies have been in existence for many years. However, their reach has only become global in the last few years. Businesses of different sizes can now utilize the intent as a means of gaining exposure more than ever. However, with millions of businesses popping up on the search engines, you need to find a way of outshining your competitors. Copywriting services can provide you with the content that you need to have an online presence and reach.



Website seo content writing services cochin

People give due importance to the design of the WebPages and technology used to run the site but oftentimes give least attention to the content that goes into the site. Though an attractive design plays a vital role in impressing the viewers, let’s do not forget the purpose of the visitor exploring your site – He or she is on your site to know what you offer and how you are different from others in the market. Here is where our exclusive content writing service can make your site appear different from others in the cyberspace. We lend our full attention, when you talk about your services, expectations and business goals to understand your dream. We put your ideas across in the most creative way to convince your audience and fetch business for you. As a reputable content writing company in Cochin, we strive to keep up our reputation in the market by offering excellent content writing service to our clients. We are trustworthy, reliable and approachable.

Content Writing is not just about conveying information eloquently, smartly written content can drive in traffic through effective use of SEO strategies. Our reputation in Ernakulam as a fast-growing content writing company has given us many opportunities to work for companies falling under a variety of domains.  We can sense the keywords that can drive-in massive traffic to your site and smartly include them on your web pages to always keep your site in limelight. We fine tune our SEO strategies everyday to further improve our skills in the area and offer excellent content writing service to our clients.

We have skillful writers who have got lot of experience in preparing articles for a variety of domains. Be it about fashion or a highly complicated computer system, we can offer you articles that can put across your ideas in the most attractive and meaningful way. We master the art of portraying information in a compelling manner and that’s what makes us the first choice among our clients. Content published on your website is your voice to your customers and we help you convince your customers by providing all the required information in the least possible words. We categorize the data in an efficient manner to make it easy to read.

We use all the available resources to research on the given topics and carefully take your inputs to prepare content that is worth a place on your site. We can write several articles on the same topics all with unique content for SEO purposes. We make sure that no keywords stand odd in the article. Our experience in the field of content writing and inextinguishable passionate to learn more and more have helped us earn a satisfied clientele who are always remained an asset to us. We have dedicated quality-check team who crosscheck all the articles for errors and run copyscape to detect plagiarism before delivering the project. We understand how serious the deadlines are and therefore, deliver all our projects on time. We are open to feedback and are ready to tune our writing skills to suit your exact requirements.

Marketing 101: Copywriting vs. Copy Editing vs. Content Writing

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? .

I recently received the following request about one of our MECLABS Institute Research Partners  (MECLABS is the parent research organization of MarketingSherpa.) …

“One of the pages we are building is a Bio page/section. The Research Partner is having their people write their own bios.

I know you’re already working closely on the other pages, but wanted to see if you would be able to take those and do some minor copy editing …”

Now, we have an excellent copy editor (the blog post you’re reading right now is likely far better than my original draft, thanks to Linda Johnson). And while I’m quite confident of my copywriting skills, I readily admit I am a very poor copy editor … but I’m often mistaken for one since the different words sound so similar.

I bring up this example for the latest in our series of marketing terms posts because I’ve often seen the two terms confused by marketing managers, project managers and the like. Throw in content writing as well, and it gets even more confusing.

So to help you differentiate between similar roles and find the person with the skill sets you need for your websites, blogs, print ads, direct mail letters, brochures, product spec sheets, catalogs, and on and on, here’s a quick guide. Even if you’re on the marketing technology side and don’t consider yourself a “creative,” it helps to know the people you should call when you need help.

Copywriting — Helping the customer come to the best decision about a brand, product or conversion goal

The copywriter writes TV commercials, radio spots, print ads, marketing emails, direct mail, brochures, out-of-home advertising and other types of advertising or marketing. The goal is usually to get an action from a customer, whether that’s making a purchase, becoming a lead, giving a donation or coming to a conclusion about a brand (branding).

Harry McCann famously coined the phrase “The truth well told” for advertising.

Copywriters are the ones who tell it well.

But digging in and finding the truth is also integral. From my experience as a copywriter, for the most successful projects, really only about 20% of the work involves getting the wording just right. The other 80% involves digging and probing and searching and brainstorming and thinking and feeling and experiencing so that the wording communicates an essential truth about the product that truly resonates with the ideal customers.

Interviewing customers and employees. Reading company literature and external reviews. Experiencing the product first-hand when possible. And digging to find that ultimate kernel of truth that captures the essence of the golden nugget that is the product’s unique value proposition.

It’s part anthropologist, part investigative journalist and part novelist.

Copywriters are curious folks, in both meanings of that word. They have a hunger to learn and know. And they’re also a bit odd. They usually don’t conform to society too well.

But this outsider’s perspective helps them capture that brand and product essence that so many others can overlook.

The way the actual work breaks down will vary by agency or company. At some agencies, account executives, creative directors, marketing research folks and other people might engage in the research element and just provide a brief of some sort for the copywriter to crank out the copy.

Some in-house copywriters are already so familiar with their brands and product that they already deeply understand what an outsider would have to learn.

And the internet is now littered with freelance copywriters — both foreign and domestic — at a range of costs and values. Some will write anything you tell them to. If you say your product is the Earth-shattering, world-changing, amazingest, bestest thing ever, they’ll write that.

It doesn’t mean the customer will believe it though.

So don’t just look for a copywriter who can effortlessly put pen to paper and make the words sound smooth and inviting.

Look for a copywriter who will challenge you. Question you. Push you. Dig around a little. Wants to talk to customers, employees, and try the product out for herself. Will serve as an advocate for the customer. And ultimately provide not just copy but wise counsel as well.

Copy editing – Making sure the writing is factual, correct and flows well

A copy editor engages in proofreading, fact-checking, grammar correction, fixing sentence structure, removing duplicate words, and engaging in other activities to make sure the writing reads well.

Copy editing isn’t unique to marketing and advertising; it’s also a necessity in publishing. Newspapers have copy editors, and larger newspapers even have entire copy desks.

Copy editors base their work on a style guide. There are generally accepted styles, such as the Associated Press (AP) Stylebook used by journalism organizations or the Chicago Manual of Style which is used more for academic writing. Many publications and large brands have their own style guide too. For example, our MECLABS Style Guide that we use for our brands is based on AP style but modified to reflect our work — writing heavily online about digital marketing along with our own terminology and methodology.

A good copy editor has a natural-born gift in some ways. It’s the kind of person who doesn’t only copy edit on the job. They notice the grammar abuses, errors and oversights everywhere they go in the world — an apostrophe error in a sign, a painting that is hung slightly askew. At work, they channel that ability into better copy.

Good copy editors work closely with writers. They teach while they change to help improve future copy. They’re making editorial suggestions, not diktats from on high. I like to say publishing is like launching a missile. It takes two to turn the key — the writer and the copy editor. They should be balanced and agree; neither should take over and work independently.

While it may seem minor, copy editing can have an outsize impact. It can be the difference between familial comradery — “Let’s eat, Grandma!” — and cannibalism — “Let’s eat Grandma!” Done poorly or not at all, customers will lose trust in your brand. If a company can’t even spell correctly, why trust them enough to buy a car from them or become a client? An email rife with errors is more likely to be considered spam.

Copy editors are a passionate bunch. As the satirical newspaper The Onion once joked, “4 Copy Editors Killed In Ongoing AP Style, Chicago Manual Gang Violence.” Sometimes their passions can seem arcane. Just try asking a copy editor for his opinion on the Oxford comma. But these seemingly arcane rules can have a major impact on the clarity of communication. For example, the lack of an Oxford comma in a state law in Maine led to a $5 million judgment in a lawsuit.

Traditional copy editing was once done only in written form on a piece of paper with an actual red pen. It had its own language of symbols. For example, “stet” means to disregard a suggested change, literally “let it stand.” Today copy editing usually happens in digital form, aided by Microsoft Word’s Track Changes feature and, for the quality copy editor who teaches and communicates well, the Comments feature.

For the marketing manager, project manager or account executive, consider using a copy editor to ensure the quality of your writers’ work on your website, print ads, emails, etc. Sometimes though, you won’t need a writer at all and can rely on the copy editor for the entire project. Spec sheets, directories, or even some catalogs that don’t rely on copy (though other catalogs have the best copy you’ve ever read) are some examples.

It’s important to think of the copy editor when you’re planning dates and deadlines. As the QA (quality assurance) analyst of communications, the copy editor’s job comes last, putting them under significant deadline pressure — even more so if all the other tasks upstream weren’t well planned and executed in a timely fashion.

In a tense, dramatic scene in Stephen Spielberg’s recent movie “The Post,” after a middle-of-the-night decision to publish, the article copy is fired over to the copy editor through a vacuum tube. He then grabs his red pen perched behind his ear and furiously marks up the copy, trying to meet the print deadline. Great in a movie. But plan well, so you won’t have to put your copy editors under that pressure.

Content Writing — Delivering value that stands on its own while building an audience to promote a brand

Content writing is the practice of writing blog posts, podcasts, case studies, video scripts, white papers, social media updates, webinars and other pieces that power content marketing. If content marketing is brand publishing, then these are the journalists and reporters of the brand publication.

Unlike copywriting, the content should have its own value proposition. While a print ad is made to directly foster a conclusion about a product, a blog post is meant to have value in its own right. People wouldn’t buy a newspaper that was just a giant promotion for a product. And they don’t engage with (and certainly don’t share) content that is just a promotion for a product either.

As content marketing has grown in popularity and budget expenditure, it has seen an interesting convergence of writers and producers from both sides. The typical advertising agencies and copywriters have jumped into the game (I myself was a copywriter before I was a content writer). But publications and career journalists have also hopped in from the other direction as well.

Many writers are skilled enough to do both copywriting and content writing, but marketing managers should know that these are discrete skillsets. I’ve seen some copywriters struggle with making the transition. So focused on finding the product promotion angle, they struggle with finding a story angle that has value in its own right, and they end up creating content that is too promotional and strikes the wrong tone.

While copy editing is crucial to both content writing and copywriting, content writing is best served by having another type of editor involved as well — the content editor. Not to be confused with copy editing, the content editor is very different. The copy editor thinks micro, the content editor thinks macro. They can manage an overall publication, be it a blog, brand magazine, or flow of content coming from a brand through many channels. They oversee a content calendar and work on content themes and topics either pitched by writers or topics they discover themselves.

When editing an individual piece, they help craft effective titles, make sure the angle is compelling for their brand’s audience, check that the writing accurately reflects the brand’s position and is in the right brand voice, and ensure the overall piece has correct and helpful information for the industry it is serving.

In a small-enough organization, the content writer and content editor are the same person wearing two hats. In a larger organization, the content editor divvies up work among staff writers or outsources to freelance writers. When outsourcing, it’s important for the content editor to understand and clearly articulate the proper story angle and brand voice as well as match the freelance content writer up with subject matter experts (SMEs) when necessary for the topic.

You can follow Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute, on Twitter .

If you’re reading this blog post, you are likely interested in website usability, so you might also like

Copywriting On Tight Deadlines: How ordinary marketers are achieving 103 percent gains with a step-by-step framework

A 5-step guide to a well-defined copy editing process

Content Marketing 101: How to write compelling content in five tips

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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Web Content Writing Tips You Can’t Afford to Ignore

Having remarkable content on your website is one of the most important things you can do for your business — your web content is like an ambassador for your company, and if it’s not on point you’re going to lose out on sales. Shareable blog posts are also an important aspect of content marketing efforts and SEO.

Good content will help you get backlinks and make people trust your company more. When you are writing web content, you have to keep certain things in mind such as doing keyword research, hyperlinking to your sources, updating your links, and so on. Let’s dig deeper into the major things that you have to keep in mind while writing web content.

Keyword Research for SEO

Today, many sites that generate huge organic traffic each year and the reason why the content is so successful is keyword research. You don’t need to always write keyword-based posts, but when you do, they tend to rank well. There are many tools available for doing keyword research and use them effectively to place relevant keywords and obtain traffic to your site.

A Big “No” to Keyword stuffing

Although SEO should always be a focal point, if you stuff keywords into your copy you’ll negatively impact the readability of your content, its conversion rate and how well it ranks in the SERPs. If you stuff keywords into your copy, readers will bounce off the page and search engines will slap you down. Also worth noting: just because people are searching for grammatically incorrect keywords doesn’t mean you should incorporate them verbatim into your copy.

Always hyperlink to your sources

When you reference another website’s content, make sure you hyperlink back to that site. It’s good internet etiquette, and you’d want the same courtesy. Always cite your sources, even if you’re afraid it’ll send your web traffic to another site — and you can always choose the “open link in another window” option if you’re that concerned about keeping your traffic. Besides being the right thing to do, it can also help you get backlinks.

Make the reader happy

Crafting content that goes viral is every writer’s dream, and tapping into a reader’s emotions is the way to do it. The social media users are more likely to share content that makes them happy. So, the next time you’re crafting a piece of ad copy or web writing ask yourself, “What’s good about this story? How can I give this a positive message or angle?” Find it, and you could find your key to viral content.

Keep the action in your content writing

If you’ve read tips about writing for the web before, you’re probably familiar with the term passive voice – but do you know what it actually means? The passive voice happens when you switch the subject and object in a sentence. Instead of “the lion attacks the village” you have “the village is attacked by a lion.” Notice how the second sentence is somehow less exciting (even though it contains a killer lion?) This is why avoiding the passive voice is so important.

In addition to sticking mostly to a subject, verb, object structure, try filling your web writing with unique and exciting verbs. Instead of “sales climbing” say “sales rocketing.” Instead of “cutting costs” try “killing costs.” These small changes won’t add to your word count, but they will make your content writing more exciting and engaging.

Put your most important information first

Writing for the web is completely different from writing an essay or a paper. An essay might go like this: First, explain what you’re going to discuss. Then, present an overview of the literature. Next, discuss; and finally draw your conclusion. The most important point you make is in the conclusion – at the end of your essay!

On web pages you have to do the opposite: your most important points always come first. An example: you’re looking for a new red three-seater sofa. When you arrive at a website you want to see it sells sofas. And secondly, you want a search box so you know you can quickly find out what the red three-seater sofas are like.

Or say you’re looking for a copywriter for your website. Maybe you’re looking for someone local, so you need to see a copywriter is based in Manchester which is nearby. Or maybe your copywriter needs to understand medical terminology, so you like to see a headline like “copywriting for the medical industry.”

Information that’s most important to your web visitors is often a simple statement of what you do. Once they understand what you do, they might want to know some important details. And then – maybe they’d like to know some background information.

Journalists call this way of writing “the inverted pyramid.” In newspaper articles, the most newsworthy information comes first before details and background information. Even if you only read the first paragraph of a newspaper story you still understand the big picture. It’s the same on your website. Your customers want to know the big picture first. Basically: What do you do? Or what can you do for them?

Update your links

Every single page on your website should link to other pages — not only does this help you boost the rankings of the pages you link to, it also gets users hopping around on your site and spending more time there.

Most writers will keep this in mind when creating web content, but what they’ll often forget to do is revisit older posts and pages to update them with new links. Set a Google Calendar alert for yourself so you’ll remember to do this once a month.

Don’t forget the extra SEO juice

If you’re using WordPress or a similar platform to host your content, repeating your targeted keywords a couple times isn’t enough. Remember to place your target keyword in the url, in H2 headers, in the meta description and even in the alt tags of your images.

Once you’re finished inputting, remember to expand the Yoast box and check out the Content Analysis portion for some helpful hints about what you should improve before you publish.

Always answer the question “why should you care?”

This should be an integral part of every piece of content you write. Before your readers invest their time into hearing what you have to say, they’ll want to know why it’s worth it. How will what you’re teaching them help them? What goal will they accomplish with your help? Always explain these things up front.

“Do’s and Don’t’s” vs. “Dos and Don’ts”

Which is correct? The latter! Nothing drives us crazier than people putting apostrophes in pluralized words. When in doubt about spelling, capitalization or grammar, Google it!

If you’re not sure, look it up

You’d be surprised at how much you teach yourself when you consistently look up things you aren’t sure about. You learn most of this stuff by double checking the words/grammar/spelling/etc. You aren’t sure about. It takes a little time at first, but if you make a habit of not having to double check the same thing twice you’ll be an expert in no time. Then, you can write your own blogs about web content writing tips!

Visit the dictionary.com site often

You’d be amazed at how many words people misuse on a regular basis. For instance, peruse probably doesn’t mean what you think it does (in fact, it’s probably the opposite). Never use words unless you’re absolutely certain of their meaning.

Don’t overuse meaningless words

Don’t use a $3 word when a 10 cent word will suffice, unless you’re going for the “most pretentious web content writer” award. Overuse of meaningless buzzwords is a good way to show that you have an MBA, but a bad way to keep the interest of your readers (and it actually makes you look bad).

Revamp posts for maximum value

There is no such thing as a “set it and forget it” content strategy (well, not if you’re good at what you do). In addition to constantly analyzing social shares, pingbacks and web traffic, you should monitor your content for the keywords it’s currently ranking for.

A shorter piece of content might surprise you with how well it’s performing, and it might even start ranking for keywords you weren’t even targeting! Revamp posts like these with added content, updated info and a strengthened keyword strategy and you’ll be amazed at how quickly your page climbs in the search engine rankings.

When writing for the web, chop it up

If you’re writing the next Great American Novel, it’s okay to end paragraphs when pauses seem natural. Writing for the web, however, is a whole different world. Attention spans online are a LOT shorter than they are in Oprah’s Book Club, and your paragraphs need to bear that in mind.

Put simply: keep it short! A five-line paragraph is great, but a three-line paragraph is even better. Some content kings like Derek Halpern even let single sentences fly solo. Don’t worry if an idea doesn’t seem to be fully “complete” before hitting that enter key. Err on the side of short paragraphs and chop it up!

Web site vs. website vs. web site

Which one is it? For the love of all things awesome, it’s website (at least, so says the AP Stylebook, which is sort of like a web content writer’s bible). Not Web site, not web site and not any other variation you can think of. Although “Web site” was once acceptable, it’s sort of like referring to your Blackberry as a “cellular phone” — it makes you look just as out of touch with technology.

Keep the reading level low

Do you know the Flesch Kincaid Reading Ease score for your piece of content? There are plenty of free tools to help you find it. These tools crawl through your content, analyze your vocabulary level, and rate your readability by grade level. Unless your topic is extremely niche and technical, you should aim for a middle school reading level or lower.

If your score is too high, it doesn’t mean you need to dumb things down for your readers — it just means you might need to make simpler word choices or cut down your complex sentences. This ensures that visitors of varying education levels can get value from your content, and that readers who may speak English as a second language will understand it too. It also just helps keep your tone clear and relatable which should always be a goal when you’re creating web content.

Email vs. e-mail and Internet vs. internet

The AP Stylebook changed it to email a couple years ago, but only because so many people were using email instead of e-mail…sort of like a “popularity rules” thing for the inaccurate. The New York Times isn’t bowing to the pressure, however, and as of this post is still going with e-mail. More recently, Internet became internet (although both are technically acceptable).

Provide added value

Your content writing should always offer value to the reader in terms of insightful ideas and actionable tips. But if you really want your content to earn repeat traffic and rise in search engine rankings, give your readers a parting gift.

It doesn’t have to cost you anything. It can be a link to a free webinar, a Google Drive Template, or even a worksheet. Give your readers a valuable takeaway and they won’t just view your site as a great resource — they’ll refer their friends too!

Never self edit your work (at least, not right away)

Ideally, you’ll have somebody to edit your writing. If you’re responsible for writing and editing your web content, don’t do both in the same day. When the writing is still fresh, your mind will automatically make up the gaps in your copy and your editing will be sub-par. Instead, put it away and come back to it another day — or at least several hours later.


With enough discipline, solid web content writing skills are within anyone’s reach. Having excellent copy on your website is one of the easiest ways to grab the attention of new visitors (and keep them coming back for more — or better yet, sharing your links).