The Content Writing Services Chronicles

Facts, Fiction and Content Writing Services

Each have a critical importance in drawing attention of their internet visitors and retaining them stick for your site. Writing articles for your website usually means any man or business looking to one around the web may locate your organization at a better means. At our web page content writing team is your own web site savior.

Articles on your internet website or site would be an outstanding means to receive your internet website rank in Google for more keywords. Related and participating blog content is equally crucial to consistently bring visitors for your website. Adding inbound hyperlinks in the sites can be definitely an great means to travel unlimited visitors to a internet page.

Predicated on your contract PaperStreet may optimize key pages about the site. In the modern competitive marketplace, simply using a site isn’t enough. The information they offer ought to be genuine.

New Ideas Into Content Writing Services Never Before Revealed

Simply reach outside to our aid managers, if you’ve obtained an unusual undertaking todo, and we’re going to surely get someone that will help you. If you are attempting to develop content for the law firm’s blog, odds are you will gradually practical experience writer’s block. The purpose is always to teach college pupils to possess a stance on a topic and learn to shield www.2500words.net the idea with all aid.

The Content Writing Services Pitfall

Once you’re seasoned, commence searching for companies and professionals with the ability to pay for you just everything you’re worth. Consequently, regulation businesses need a steady flow of future customers driven into their own site. Today, virtually every company or entities wish to make their particular internet sites in order that they are able to provide extensive advice to their own merchandise or solutions.

One of the most significant strategies to promote an internet firm with its own goods or services is via content writing. Whenever you have found an agency provider which you feel may be ideal for the enterprise then it is the right time to negotiate an affordable price. Good quality of their service might be measured by their capability to make legal.

Outsourcing is now the newest buzz word in the domain of company today. Turn around time can be actually really a considerable component to take in to account. By way of example, whenever a business offers resume writing services, think about writing regarding site in job-hunt websites.

The Ultimate Content Writing Services Trick

You’d like a entry job for an internet content author. Site content composing Website written content is a simple and best if you raise the visibility of one’s internet site. A excellent content writer will assist your own website to truly have the achievement that you would like.

Keywords ought to be used naturally in the articles and must not be filled. Information is king therefore far as online organizations are involved. Article Writing providers to offer excellent content back-link to your site.

The net developers play a major aspect in effectively calculating the advice given by the content writer. Additionally, there really certainly are a range of benefits out sourcing your own internet content development especially in India. Possibly, possibly proficient in creating websites, the best thing you certainly might do will be to use an internet business that provides perfect Content Writing solutions.

The Ultimate Content Writing Services Trick

Internet search engine spiders assess the characteristic of your site’s articles the variety of keywords, organization of the site and once the articles has been released and then ranking the site accordingly. Any searchengine promotion business may bring far better ranks and much superior standing for your company only as it itself enjoys the specific similar. You don’t will need to waste time developing material on a keyword just to find out after that you’re not able to rank.

The writer needs to become familiar with utilizing online instruments effortlessly thus the content and advice is channelized in an appropriate manner. A web site could be the significant part rank searching engines. The material should have adequate depth in conditions of legal concepts the consumer couldn’t have figured out the exact thing using a basic Google search.

The secret to creating a superior web site is to earn the finest possible experience to your audience with original publication writing site along with superior excellent content. If you’re on very friendly provisions, simple utilization their own original name. It’s essential for your articles to produce the important numbers.

The Ultimate Content Writing Services Trick

If you’re a blogger or contributor, then you definitely are in the company of content creating. An extensive selection of the greatest freelance material authors who’re best work for your own benefit of a organization. For the reason, it is most excellent to really go over using an searchengine optimization writer pro in the event you desire to acquire the very best result.

To start out with, you have to proofread some ideas and execute keyword analysis. Certainly one of the many composing manners in the market now could be SEO creating. Always bear in your mind that these tips when writing content for internet readers.

If you’re a master at company and putting information in a fashion that’s persuasive to possible investors, business approach writing could function as the freelancer writing career foryou personally. Exactly what your professional bio degradable should get noticed. Professional authors working in the business enterprise will match your own newspaper.

The Fight Against Content Writing Services

While launching a start up is undoubtedly an intimidating endeavor, the legitimate challenge lies in sustaining the organization and building excellence. In the event that you really need to find somewhere in the producing world, then you need to take a situation to satisfy deadlines. When the writer is appointed, then they commence working on the own composition in line with the requirements which you have given on your buy.

Finding Content Writing Services Online

Developing a blue print in the you have to reach. If you really don’t find out how to successfully begin your essay or where to search for encouraging data, we are going to be delighted to help you. Truly, our platform comprises practically all the functionality and features of expensive content programs that are created to your venture industry.

The Basics of Content Writing Services That You Will be Able to Learn From Starting Today

Make certain that all your content writing is original and actually beneficial for many others. The first approach to studying your intended audience would be always to create dynamic content that’s developed to fulfill your audience needs. Never use a more complicated language if you would like subscribers to receive their concept.

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5 Ways To Promote Your Freelance Content Writing Business

The success of freelance content writers can be gauged from their online presence, even after they have stepped away from their computers. It means that the readers of these content writers remember them for an extended period, and don’t forget about them as soon as they are done reading their content. Therefore, it is quintessential for the content writers to keep in touch with their audience consistently.

However, that means the writers must continuously access their pages on the social media platforms and update their content to engage with their readers. While such an exercise might seem tedious to follow, there are a few easy ways to make your presence felt online, that too on a daily basis. So, don’t worry if you want to take the weekend off or want to go camping with your friends. Here are five ways to promote your freelance content writing business, without having to follow up on your progress every day.

  1. Use an Email Signature

If you are a freelance writer, you are most likely to be doing a lot of emailing. Most writers get hundreds of emails every week. Although not all of them are of significance, quite a few of them can be related to work or requests regarding taking up some writing work.

Using an email signature is an easy way of promoting your online writing services. You can include things like your phone number, skype address, and a headshot in your email signature. Thus, you will be more comfortable to access, and more people would start to know about you.

  1. House your portfolio at different places

The digital world is vast, and the Internet gives you the opportunity to embrace as much as you can. When it comes to freelance writers, they want to house their portfolio in as many places as possible. It merely means that you want your best work to be easily accessible, and have it in your niche.

You can have your portfolio on several numerous places, like on your website, on your social media pages. Contently is a site meant exclusively for portfolios, that you wouldn’t want to miss. It is advisable to use all of these options. Having your portfolio on different platforms will fetch you more clients. You can later update your resume with all your new client work.

  1. Start your blog

If maintaining a portfolio doesn’t prove adequate, starting your blog will undoubtedly deliver better results. Nothing can be better than having your potential clients have a look at your work whenever they want. It is one of the best ways of acquiring a business. You can further use your freelance writing site to blog about topics that you wish to get paid for writing.

Writing blogs will make samples always available in your niche. Just writing a blog on freelance writing and blogging will direct sufficient traffic to your website. If your work is engaging enough, the potential visitors can also be converted into subscribers.Therefore, regardless of what you blog about, your content will find takers if it is well-written, informative, correctly formatted, and can engage the audience.

  1. Stay in your niche

Many freelancers find it very challenging and prefer to delve into a range of topics and explore different niches. While no law bars someone from venturing into a new niche, staying within your niche enhances your credibility as a subject expert of that particular topic.

Take some time to find out what you want to write about. Once you find your groove and a niche that you are comfortable writing in, stick to that field. Build your portfolio in that niche. It will not only establish your authority within that niche but also help you in landing more business more yourself.

  1. Pin your Ad on Social Media

When you pin your content on Facebook or Twitter, it stays on the top of your feed and is easily visible to other people. Hence, nobody is likely to miss it. Your potential clients can figure out if you will prove fit for their requirements. Additionally, you can consider pinning a small ad of the services that you provide, and your website.

Will Digital Marketing be Devoid of “Content Writing”?

The rise of AI – will – perhaps go down as one of the most momentous episodes in the history of disruptive tech. Thanks to the ability of this technology to process data at lightning-fast speed, AI startups ended up generating 271 funding rounds in the year 2017. These startups reportedly raised a whopping $3.7 million each (resource: Serene Capital)! We are at a juncture where the world is staring at a potential future where AI is expected to usurp content or copywriting in its entirety.

Can AI Create Content for Businesses in Future?

Businesses, at large, have slowly started capitalizing on the content potential of AI-powered technologies. So, what exactly is the future of content writers? Or copy writers? What will a credentialed digital marketing company in bangalore have to tell you about this? Will we soon see content writers going out of work because of Artificial Intelligence? Let us explore answers in the course of the post.
As per Forecast, the content marketing industry will be worth more than $400 billion by 2021. There was a time when we believed that copywriting could only be “programmed” in science fictions. Today, AI-programmed content is a commercial viability. The need to invest in simplified, effective and clear content is felt more intensely than ever. Businesses, today, are more inclined towards employing content which helps customers make informed decisions regarding their purchase. The copy should eventually convince them to buy.

Will Content Writers be left with No Job?

So, will AI kill traditional content writing? Are copywriters staring at a bleak future? Thorough discussions with a reputed SMO agency bangalore will tell you that the fears are not completely unfounded. It has been reported that realms that were earlier governed by creativity are now primarily computer-programmed to provide automated content. It’s the data scientists that have now taken it upon themselves to control these sectors. So, the fact that content writers do have a lot to be worried about cannot really be ruled out.

However, despite generating initial uncertainties, writers can take heart from the fact that robots can never really supercede the creative acumen demonstrated by their human counterparts. Human writers are not going anywhere – quite simply because of the fact that robots will never be able to add the emotional quotient, which is so crucial to the success of digital content.

The Future of Digital Marketing: Content Writers are Going Nowhere

There is no denying the fact that advertising has benefited a lot from AI-powered technologies in terms of speed of data access. However, emotion-driven robots are in no way envisaged today. Data scientists are actively training algorithms to analyze both written and voice-based content. They are clearly looking at a future where these robots will help brands to identify the relevancy and efficacy of ads so that more and more people are eventually drawn towards their products thereby driving the success of their ad campaigns.
So, when we are talking about the future of digital marketing we are definitely talking about increased tendencies towards automation but not about it replacing human contribution in its entirety.

10 Unexpected Ways to Use a Content Writing Service

10 Unexpected Ways to Use a Content Writing Service

When your business needs a piece of content written, you have three choices: 1. You can write it yourself; 2. Your employee can write it; or 3. You can hire a content writing service. This is the obvious reason to hire a content writer – to have content written. But a content writing service can do so much more for your company than filling up blank pages, text boxes and empty websites with words.

Writers are not just the people who sometimes (annoyingly) correct your grammar at board meetings and dinner parties; they are also artists, creators, inventors, resilient researchers, idea-machines and brand-awareness generators. For content and branding that sparkle like diamonds, put your writer’s multi-faceted talents to work in unexpected ways.

How to Leverage Language: Use Your Content Writing Service in These Surprising Ways

1. Generate New Ideas

Give your audience a reason to return to your website and social media pages time and again by posting fresh content and new ideas. If you run into a case of writer’s block or find yourself stuck in a topic rut, a content writing service can help you through with creative angles and different perspectives.

2. Improve Consistency

With a clockwork content writing service, you will never again fall behind your marketing campaign schedule. Post new content on your website, blog, social media pages or in email newsletters as often as you want without draining your time or energy. With content available anytime you need it, you can post about fall while it’s still fall, have content ready for the holiday season and even start preparing for summer.

3. Explore Different Types of Media

Use a content writer to help you write a script for a short video or podcast to distribute your brand everywhere.

4. Position Your Company as a Thought Leader

With well-written, high-quality content published consistently, you can delve into in-depth topics, improve chances of publication with prominent outlets and position your business as a thought leader in your industry.

5. Reach New Markets with a Fresh Voice or Perspective

Content writers can help your brand try on new voices. A new voice – whether it be more authoritative, comedic, journalistic, youthful, wise, feminine or masculine – can help you reach a new audience to expand your company’s market.

6. Place Content in Every Corner

In our technological time, content is everywhere. So, your brand should be everywhere your customers are, too. With the help of a content writing service, your brand can do the impossible; it can be in thousands of places at once. Think social media, blogs, video, audio, inboxes, mailboxes, print and advertising.

7. Save Time and Money

Most business owners think hiring a content writing service will be an added expense. Although these services do not come for free, a content writing service is likely the least expensive and most effective option – especially when compared to hiring a full-time, in-house writer. The latter are paid for their time in the office, rather than the number of words they write. In-house writers also cost more than their salaries alone, when you consider vacation and sick days, insurance expenses and other over-head costs associated with hiring and training an employee.

With a professional content writing service, your company can have the skills of an entire team of writers at its disposal at a fraction of the cost of hiring a single in-house writer.

8. Start Conversations

Use content to get your audience talking about your brand, product, service or something else. Depending on your company’s personality and brand persona, consider using content to start conversations about popular culture, current events or hotly debated topics, like the proper way to install the toilet paper roll. Anything that creates buzz around your blog or social media pages will also create buzz around your business.

9. Renew, Reuse and Recycle

Since the days of looking up entries in actual encyclopedias and researching newspaper articles on microfiche, writers have been masters in the art of recycling content. Ask your writer to refresh your web content (which could help your search rankings) or to approach old topics from a new angle.

10. Editing – Say What You Want to Say Clearly

If you are not yet ready to hand your content-writing reins over to a content writing service, consider at least hiring a service to provide a professional edit. This way, you can continue writing all of your own content, while working closely with a professional writer or editor to ensure you deliver clear, readable prose, which your clients will enjoy taking time out of their own days to read.

With countless writers who specialize in every industry and a variety of writing styles, WriterAccess offers its clients a bottomless well of content creativity. The next time you hire a content writing service, step outside the box and ask your writer to write between the lines to get more than words on a page.

Jennifer G is a full-time freelance writer and editor with a B.A. in creative writing from the University of Montana. She enjoys researching and writing creative content to engage readers and developing professional voices for clients across all industries. She specializes in medical, health, veterinary, and financial writing. Having worked nearly thirteen years in finance, Jennifer applies her experience in the banking industry (marketing, social media management, consumer and commercial lending, customer service, accounts, and bookkeeping) to her writing work within the industry. 

The Importance Of Content Writing In SEO – Business and Technology

The verdict is in: digital marketing is a must-have for any business in today’s economy. Many customers find out about businesses through digital means, and a digital marketing campaign delivered in tandem with SEO strategy builds credibility, visibility, and a positive reputation. Some business owners have thought that SEO simply entails elegant web design and attractive social visuals. While these components are important, visual design means little if not solidly integrated with quality content writing.

What is Content Writing?

Content writing is an important element of any digital marketing strategy. Content writing encompasses the written text on your website, blog, social media platforms, and other digital marketing channels. What words do you use to tell your story? How do you describe the goods or services you offer? Do these descriptions match the search engine terms potential customers use when investigating products in your industry?

In other words, content writing is a strategy that helps customers find you. When an internet user searches for something, the search engine “crawls” through internet pages related to that topic, using algorithms in an attempt to find the best answer to the user’s query. Content writing makes your business’s internet presence more crawlable, searchable, and desirable for search engines and users alike.

Why Visual Design is Not Enough.

Search engines do not regard the visual parts of your website in the same way as they do written content. Keywords, meta descriptions, and other written content are the raw material that connects your business with potential customers.

What Professional Content Writers Bring to the Table.

One of the most challenging parts of content writing is continually thinking of new ideas. With blogs and social media especially, hiring a professional content writer with years of experience can free you up from content brainstorming to focus on other areas of your business. A professional content writer is a font of knowledge and an experienced brainstormer who may be able to think of a long list of new content ideas in a short time. Professional content writers can quickly generate fresh, innovative, error-free content that the rest of your SEO team posts on an ongoing basis.

The Basic Components of Good Content Writing.

Some of your written web content may feel like a no-brainer: the “About” page of your website, the description of your services, etc. There are, however, best practices for gearing every piece of your web presence toward the kinds of users you want. Additionally, excellent digital marketing requires much more than a simple website. A consistently-updated and relevant blog, comprehensive social media presence keyed into what customers want, and guest blog posts are just a few elements that a good content writer can help you integrate.

Additional components of high-caliber content writing include the following:

  • Search engine friendliness
  • Organic keyword integration
  • An authentic voice
  • Relevancy to your customer base
  • Emotional appeals (when appropriate)
  • Content that includes information customers can use
  • A lack of unnecessary repetition
  • Diverse and consistent new content

Maximizing Opportunities: Hiring a Professional Content Writer.

Taking advantage of quality SEO content writing services is an essential part of your digital marketing strategy. Just as you would hire a professional graphic designer to create a logo or a professional photographer to take a headshot, it is in your interest to hire a professional content writer who can get the job done efficiently, correctly, and using best practices for SEO in your industry. Make sure you hire a business that can roll out content writing for you as a larger part of an SEO strategy for your entrepreneurial enterprise.

Young Upstarts is a business and technology blog that champions new ideas, innovation and entrepreneurship. It focuses on highlighting young people and small businesses, celebrating their vision and role in changing the world with their ideas, products and services.

Content writing techniques

The subtle difference between the perfect and average copy is that it cuts you off from the surrounding and takes somewhere else. The written content has become a vital tool in modern-day marketing, and acquiring content writing techniques is evidently beneficial from the customer engagement standpoint.

It’s been a tried-and-tested thing that content planning does great marketing if it solves the prospects’ problems and brings in the consumer attention. Marketing has significantly changed in the past few years. Today, we consume various types of content such as written, audio, video, and visuals. The mediums keep on changing, but the fundamental idea of attracting the audience and delivering the value remains the same.

Many brands use written content for prospects hunting, audience engagement, and customer acquisition, but writing that kind of content is no easy game, which is why we’d like to share the secrets of content writing that could turn things around for you.

We’re talking about the out-of-the-box approach here because hundreds of thousands of pieces of content are being published every day. It’s unbelievably difficult to grab the readers’ attention.

Two Examples

#1. Have you ever seen a balloon seller with a pile of unfilled balloons?

Chances are, you have not.

The reason is that if balloons aren’t filled up, they look tiny and go unnoticed. People look at the balloons or kids pay attention to them when they’re all filled up. That’s how the balloon seller gets the attention of the audience.

#2. You might have seen a street singer somewhere in the city. The person is always playing the music and trying to amuse the audience. People stop by and listen to the music for a while; some of them leave a small tip, and others make videos from their smartphones to share on Facebook. Everyone around seems to be enjoying it.

Sounds familiar?

What if that singer isn’t singing, and sitting on a chair with a guitar in hand instead?

I bet no one would stop by for a split second.

So by continually singing or playing the music, those street singers grab and retain the attention of the audience.

Without any further ado, let’s dive deep into the topic and find out seven content writing techniques that captivate readers’ attention:

#1: The Attractions in the Copy

It’s highly unlikely that a reader starts off reading without scrolling through the blog post beforehand. It’s the reader psychology when it comes to blog reading; people don’t want to spend time on something they don’t think is good enough. So the majority of readers scan the content before they decide to give it a try. Darren Rowse also talked about readers’ skimming in a podcast interview with Michael Stelzner.

There are lots of ways to create attractions in your copy that stop readers from walking away. The topic, however, must be very relevant and useful to the audience.

Here are a few methods you might want to try out to create attractions in your copy:

  • Subheadings: The best way to attract the readers is to write subheadings that help explain the topic. What happens is that when readers first look at the content, they read the headline of the blog post, and they are likely to see the subheadings next.
  • Examples: Have you ever read a blog post that narrates the point with examples? If you’ve read such a blog post, you’d know that it always helps the cause. It makes the job easier for the author to explain the point.
  • Case Studies: Case Studies are rather optional. They are mostly used in the long-form tutorials and eBooks. You’re free to use case studies in your content, but the content marketing experts prefer to create separate articles based on case studies.
  • Screenshots: Who wouldn’t agree with the importance of screenshots? They make the process of explaining something smoother and easier. Always use the screenshots to help guide the readers, but make sure you’re giving the due credit to the source.
  • Bullets: Bullets are a great way of bringing in the attention of the audience. Not only do they encourage the reader to continue reading, but they also help describe the topic through cutting down the topic into bite-sized information.
  • Storytelling: Stories make people pay attention to you. Always use stories in your content whether it’s title or example; stories entertain or educate or motivate people. They make people stick to your content or often push them to follow-up on your content.

You’d find a lot of top blogs using various copywriting techniques to captivate the audience attention.

Copyblogger does this very well.

If you go through their content, you’ll always see such attractions in the copy.

Not only do these attractions engage the readers, but they also help convey the message.

Take a look at the screenshot from Copyblogger:

It’s fascinating to see how the authors at Copyblogger write such an engaging content. If you want your readers to understand the nuances of your point of view, you better utilize these key elements that will infuse attraction into your content.

#2: Short Paragraphs

In content planning and marketing, when you write content, it’s essential that you make it easier for the audience to navigate. One of the key steps you must take is cut short your paragraphs. The reason is that it becomes more appealing to the readers’ eyes. When it seems easy to read, the readers are likely to read it. A lot of content marketing experts agree that short paragraphs are a great way of keeping the audience attention.

If you’re wondering that how you could shorten your paragraphs, then here are some recommendations:

  • Bring in the clarity in your message; it will help you write to the point, and you won’t have to stretch your paragraphs.
  • The right subheadings often help deliver the message perfectly. If your subheadings are irrelevant, you might feel to explain it further in the paragraph, and thus, it’d make the paragraphs longer.
  • The longer the paragraphs, the difficult it seems to finish them off. A lot of readers tend to skip past the articles that have longer paragraphs. It could be a psychological signal to the reader’s mind that these long paragraphs might be boring to read.

If you want to capture readers’ attention, your content must have shorter paragraphs. Otherwise, you’d end up writing rather an unattractive piece of content no matter how good your grammar skills are. It has nothing to do with the writing style or vocabulary either. It’s more of a mind game, which makes your copy better.

For instance, take a look at this from Entrepreneur.com:

It validates my point of writing short paragraphs. A lot of authors and bloggers agree that writing shorter paragraphs help retain the attention of the audience.

Problogger is a popular blog about blogging; if you go through the articles on Problogger, especially written by Darren, you’ll notice that almost all articles have short paragraphs. Top bloggers know this secret, which is why they prefer writing shorter paragraphs.

So one of the vital content writing techniques I could give you is writing short paragraphs.

#3: Images that Narrate

I can’t emphasize enough; images do help the content writing process. Not only do they help to optimize the written content from the SEO viewpoint, but they also deliver the narrative of the author to the audience.

When it comes to grabbing the attention of the audience, there are different ways to do so. Images are one of the best tools in this regard. The reason being they stand out in the text and attract the eyeballs. They’re the perfect attention possessor and stop readers from clicking through to the next tab.

For example, this screenshot is taken from a blog post of ContentStudio:

This example clearly states what I’m trying to say here. You have to have images that support your point as well as help you narrate the core idea of your proposition. If you dig deeper into that blog post, you’ll see that there are some images used in it, which are translating the message for the better understanding.

There is no doubt that visuals are a great strategy of stealing the attention of the readers or make them hold on to your content for a little longer.

There could be different methods of using the images in your content. Here are the most popular ones:

Gifs: If you read a lot of content on the web, you might have seen some gifs in the content somewhere. Gifs are small video clips turned into images. The websites like EZGIF and GIFMaker are widely used platforms to create the gifs.

Infographics: Infographics are long-form images with information written on them. Both the design and information on the infographics make them helpful for the audience. These infographics are often uploaded to Pinterest, but bloggers and digital marketing experts also publish infographics in their blog posts. You can make infographics using the tools like Canva, Infogram, or Easelly.

Featured Images: A featured image is a blog post’s image which appears in the snippet of the blog post on the homepage, and usually the same image shows up at the top of the blog post when you open up the blog post. Some bloggers write text on their images, and others use simple images. The size, however, depends on the blog layout. I once wrote a blog post and explained how I make featured images for my blog.

In-post Screenshots: You might have noticed that I use screenshots to make my point clear. It’s not just me; many pro-bloggers use screenshots to help guide their readers. Adding in-post screenshots is a great way of educating the audience. One of the best practices you could do while adding the screenshots is that try to link to the source somehow as a credit so that the readers could also check out the original content or page. It also looks professional when you link to the source because it cuts off the ambiguity in your argument. I use Nimbus chrome extension for taking the screenshots.

Shareable Images: If you follow content marketers and SEO experts, you might have seen some infographics with embedded code beneath them in their blog posts. They permit their readers to use their infographics using the embedded code they provide. It works both ways; they get a backlink, and the reader gets to use an infographic image on the blog. In addition to that, some bloggers design Pinterest-oriented shareable images for readers to share on the Pinterest.

So the point is that if you aren’t using images that help share your narrative, you’re missing out this amazing opportunity to connect with the readers. Similarly, it’s also important to use the good-quality and effective images that transform the message to the recipients. In my opinion, a blog post looks unattractive and dry without, at least, one image in it.

#4: An Expected Turn

When it to comes captivating readers’ attention, it’s difficult to do so sometimes when the topic seems to be getting boring. You might not feel that your blog post is getting boring, but readers would feel that they’re reading but not getting something out of it.

Do you know what happens next?

Readers stop reading and check FACEBOOK!

Then, they may stumble upon a funny cat video that would lead to more videos.

Now, 20 minutes have gone – either the lunch break is over, or they have to go to bed because it’s getting late.

Game over, folks.

If you want to write content that retains the readers, then you have to do what Lilly Singh did in her book “How to be a Bawse” because I’ve gotten the point #4 while I was reading her book. If you don’t know who Lilly Singh is, then you should check out her YouTube channel; she has over 14 million YouTube subscribers.

What I learned from her book is that she keeps your attention throughout the book. She does that using different things. Here are three of them:

  1. She Used Pictures

There are loads of pictures of her in the book, which you’ll find across all chapters. In fact, there are some pictures of her tours and meeting people from different parts of the world. She used her photographs to tell the stories of her struggle, hard work, and success. It did work really well. I think that pictures are a perfect thing to keep the readers going.

  1. She Quoted Key Points

One of the best things she did in her book was using the full pages once in a while to quote an important point at the end of the chapter. Not only did she reiterate the point, but she also made sure that the readers pay attention to the takeaway. It taught me that it’s not necessary to use someone else’s quotations, but you can also quote the key point in your copy in a way that it looks appealing.

  1. She Gave Exercises

After every few chapters, she’d ask her readers to fill up the exercise or answer something in the space given below. It’s a great way of pushing readers to take action. From a content writing standpoint, if your reader is actively participating or paying attention to what you’re saying, then you’re winning.

I’d highly recommend using such unexpected turns in the content. When we publish content, we have the liberty of using the pictures, videos, and other stuff; it’d surprise the readers and engage them even more.

#5: Humility in the Voice

If you’re not an empathetic writer, you’re not doing it right. One of the content writing techniques is to make your reader comfortable. You’re probably sharing a lot of stuff that the majority of the readers don’t know. So if, even unintentionally, you sound like you’re better than them or the readers should be ashamed of not being aware of something, then you’re the bad guy because you’re humiliating your readers.

On the contrary, you must have humility in your voice. The readers must think that you’re sincere with them and more importantly want them to win. Sometimes, especially in blogging, if you’re guiding your readers in detail and that information would have cost them a fortune otherwise, then they’ll be there for you forever.

This article points out Abraham Lincoln’s famous speech known as Gettysburg Address in which he used the first-person plural pronouns such as “we” and “our” throughout his short speech.

The author Tim David explained about the first-person plural pronouns and said, “They help develop rapport and create a sense of togetherness.”

What we can learn from the United States’ 16th President’s speech is that we must know the use of words; it can create a significant impact in the long run.

When it comes to writing content, it’s important to build a connection with the audience, and you can’t build that trust if your words are harsh and you don’t seem to care about your readers.

Tony Robbins wrote in his book Unlimited Power, “Do people form clubs of people who are different from them? No, they get together as fellow war veterans or stamp collectors or baseball card collectors, because having something in common creates rapport.”

It shows that if your readers don’t believe that the author and they are on the same page, they might not be able to connect with you. The empathy has a critical role in this regard.

So one of the content writing techniques you should learn is bringing in empathy and courtesy in your voice, and therefore, choose the words accordingly.

#6: Solving the Industry’s Problem

When you’re using your blog to publish niche content, it means you have a chance to reach out to the audience that might listen to you. When such an opportunity comes along, you’re likely to touch a few problems that your industry might be facing. In this scenario, addressing an issue of your industry and providing a solution could be a game changer for your business. The reason is that a lot of people might land on your content, if everything works out well, and read what you’ve suggested.

The readers’ attention is a tricky business. There is no guarantee whatsoever that your article would get attention; sometimes, people find an issue and publish multiple blog posts on that, and not a single one of them works well for them. On the contrary, sometimes, we publish one piece of content on our blog, and search engines quickly rank that article on the first page.

All of this begins when you’re aware of your industry. Your research would set the tone of finding the industry’s problem, and therefore, the next part of the job is to create content that helps the target audience.

I stumbled upon an article written about the Blog SEO. Take a look at this screenshot:

If you notice the underlined parts of the screenshot, you can read out that the author is saying the similar things what I just said in this very point, which are:

    1. Ranking on the first page
  1. Targeting the right keywords
  • Awareness of topic

It’s understandable that your grip on the industry’s issues is necessary so that you could sit dolocations of your websitewn to reflect on the industry’s problems and come up with a solution. And, there won’t be a better place to publish that problem-solving content than your blog.

Hence, we learned that solving industry’s problems could be a cool writing technique that might bring in some eyeballs around.

#7: Publishing on the Right Platform

Content planning isn’t just about choosing the topic and putting out articles on those topics. There are many factors such as the target audience, the timing of the article, number of words, and the list goes on.

You’ll always find bloggers and content marketers discussing the topics, keywords, numbers, and tools. What you might not hear these people talking about is publishing on the right platform.

It doesn’t mean you shouldn’t publish on your blog; your blog is a great place to put out content on a consistent basis. A lot of companies have their blogs on sub-domains or sub-directories of their main URL.

Sure, WordPress provides a great content management system which helps you in running a website and publish blog posts alongside. Nowadays, there are optimized and mobile-friendly WordPress themes available that display your blog posts perfectly at different locations of your website.

Recently, HubSpot’s ThinkGrowth blog caught my attention. I learned that now Hubspot runs a blog on Medium. I remember that they previously had a publishing system of their own which was native to their website. I tried to double-check it by visiting their website and didn’t find their marketing blog link. I realized that they opted Medium to publish their content.

It got me thinking… why would they do that?

My best guess is that they want to milk every opportunity that they could from another platform and might end up attracting a whole bunch of new readers on the Medium.

So I learned from this example that if you want to captivate readers’ attention, you have to choose the right platform to publish your content.

Gary Vaynerchuk started posting his vlogs and other videos on LinkedIn. He also talked about it that he wanted to test out that how videos work on LinkedIn.

The takeaway from this point is that you have to be aware of the publishing opportunities that you may come across and how you can take advantage of those opportunities. All you need is to know what you’re doing and how it can bring in more attention by writing content for the right audience. Guest posting is a perfect example of publishing content on another platform. You can also put out your articles on LinkedIn.

Your Part

I’ve taken this opportunity to share with you some of the best content techniques I learned so far in my content marketing career.

Content writing doesn’t always revolve around grammar and the keywords; it’s gone far beyond that.

My purpose was to share ideas that would make your readers come back to your blog.

Sure, we always want website visitors to convert into leads, but if you want to win a customer, you better have something in your pocket that attracts them. If you go through all seven points again, you will notice that I emphasized on the things such as help, values, and empathy throughout the article. I started applying all these things in my content, and it has given nothing but great results.

I hope these content writing techniques would help you create the best content on your blog and you end up building a warm relationship with your readers.

What’s your best content writing advice for all the bloggers and marketers reading this blog post?

The Importance Of Content Writing In SEO

The verdict is in: digital marketing is a must-have for any business in today’s economy. Many customers find out about businesses through digital means, and a digital marketing campaign delivered in tandem with SEO strategy builds credibility, visibility, and a positive reputation. Some business owners have thought that SEO simply entails elegant web design and attractive social visuals. \While these components are important, visual design means little if not solidly integrated with quality content writing.

What is Content Writing?

Content writing is an important element of any digital marketing strategy. Content writing encompasses the written text on your website, blog, social media platforms, and other digital marketing channels. What words do you use to tell your story? How do you describe the goods or services you offer? Do these descriptions match the search engine terms potential customers use when investigating products in your industry?

In other words, content writing is a strategy that helps customers find you. When an internet user searches for something, the search engine “crawls” through internet pages related to that topic, using algorithms in an attempt to find the best answer to the user’s query. Content writing makes your business’s internet presence more crawlable, searchable, and desirable for search engines and users alike.

Why Visual Design is Not Enough.

Search engines do not regard the visual parts of your website in the same way as they do written content. Keywords, meta descriptions, and other written content are the raw material that connects your business with potential customers.

What Professional Content Writers Bring to the Table.

One of the most challenging parts of content writing is continually thinking of new ideas. With blogs and social media especially, hiring a professional content writer with years of experience can free you up from content brainstorming to focus on other areas of your business. A professional content writer is a font of knowledge and an experienced brainstormer who may be able to think of a long list of new content ideas in a short time. Professional content writers can quickly generate fresh, innovative, error-free content that the rest of your SEO team posts on an ongoing basis.

The Basic Components of Good Content Writing.

Some of your written web content may feel like a no-brainer: the “About” page of your website, the description of your services, etc. There are, however, best practices for gearing every piece of your web presence toward the kinds of users you want. Additionally, excellent digital marketing requires much more than a simple website. A consistently-updated and relevant blog, comprehensive social media presence keyed into what customers want, and guest blog posts are just a few elements that a good content writer can help you integrate.

Additional components of high-caliber content writing include the following:

  • Search engine friendliness
  • Organic keyword integration
  • An authentic voice
  • Relevancy to your customer base
  • Emotional appeals (when appropriate)
  • Content that includes information customers can use
  • A lack of unnecessary repetition
  • Diverse and consistent new content

Maximizing Opportunities: Hiring a Professional Content Writer.

Taking advantage of quality SEO content writing services is an essential part of your digital marketing strategy. Just as you would hire a professional graphic designer to create a logo or a professional photographer to take a headshot, it is in your interest to hire a professional content writer who can get the job done efficiently, correctly, and using best practices for SEO in your industry. Make sure you hire a business that can roll out content writing for you as a larger part of an SEO strategy for your entrepreneurial enterprise.

4 Blog Content Writing Tips to Make Your Blog Work For Your Business

4 Blog Content Writing Tips to Make Your Blog Work For Your Business

The word “blog” might call to mind the conclusion of a “Doogie Howser” episode. In other words, a cathartic “dear diary” style of writing that basically synopsized any given day. Admittedly, Doogie had a much cooler life than most of us. After all, he was a teenage genius who went through medical school and was enduring the challenging residency process. Also, unlike a blog, Doogie’s journal was his own, and wasn’t publicized for the world to enjoy.

Since that show, many moons have come and gone and blogs have evolved to be ways to communicate a message to the world. Business blogs, though, add another element and are much more than a stay-at-home mom’s daily adventures, a foodie’s latest hors d’oeuvre, or a Pintrest inspired home project post. Your business blog can actually be money in the bank if you use it properly.

What A Business Blog Is Not

Before looking deeper into this topic, it’s worth contemplating what a business blog is not. It is not:

  • Pictures of your five-star to-die-for dessert you couldn’t resist sharing with you many blog readers. (Unless you are a food critic.)
  • It is also isn’t a place to share your fun family/vacation photos.
  • Nor is it your latest renovation to your home and how amazing it looks and how unbelievably proud you are of your efforts. (Unless your business involves renovations.)

All these things are fine in and of themselves, and if you want to include them in your personal blog, go for it! However, this isn’t information on how to make your personal blog phenomenal. Instead, it’s tips on how to make your business blog work for you and become part of your marketing strategy. That leads us right up to point one…

Make Your Business Blog Work For You Through These Helpful Tips

1.) Realize Your Blog is a Valid Marketing Strategy

In past years, you might have considered your business blog to be an add-on feature to your website, a little entertainment if you will. Today, though, your business blog is a vital element of your marketing strategy. In fact, it is a key factor in getting your website visits by garnering traffic and letting visitors know what your business is all about. Let’s face it; rarely do people walk into a brick-and-mortar store to check out what a business does or what products they carry any longer. They instead take a quick look at your website, or do a Google search and see what all they can find out.

Suffice it to say, if you don’t have a well developed website, including an engaging and informative blog, you are not making a great first impression, no matter how wonderful your product or service might be in actuality. Therefore, step one in making your business blog work for you is to treat it like the marketing tool it is and investing some time and money in building it up.

2.) Understand the Benefit of High Quality Blog Content Writing

When it comes to the content on your blog, you have an unmistakable opportunity to either make a wonderful first impression or forever remain behind your competitors in the eyes of potential customers. One notable difference between a nondescript blog and one that educates, entertains and even draws in customers can be as simple as the writing.

Does this mean you have to hold a journalism degree from a prestigious university or be a former English major in college in order to wax poetic on your air conditioning company’s blog? No. However, word to the wise, you will do well by hiring a professional to write your copy in order to communicate the level of professionalism you desire. Otherwise, your wealth of knowledge about a product or service can be buried beneath a poorly designed sentence structure or less than stellar grammar.

There is no doubt you know your business better than anyone else. That’s why it’s vital to be in communication with your writer in order to guarantee they understand the mission and passion of your business. More goes into writing engaging copy than mere words, though, so if you do want to attempt it yourself, be sure to take into consideration the next point.

3.) Know That Search Engine Optimization is Important

You can publish blog content that would be the envy of Shakespeare and still not merit more visits if your content isn’t optimized for search engines to find. In the marketing industry, making sure your blog is easy to find by search engine algorithms is referred to as SEO or Search Engine Optimization. It basically means you use keywords throughout your content as well as other tricks that will help your blog rank higher when potential customers do a general search.

Companies like WriterAccess can help you with this element, along with giving you easy access to great writers who will come alongside you and create high quality content. By using these tools, you will enjoy applicable and actionable content that is also easy to find by search engines.

Having a blog shouldn’t be a one and done kind of deal. You have to respond to comments made by your customers and pay attention to what types of blog posts do well in terms of views, comments and shares. This shows your customers that you care about what they think and are ready to respond to any concern. Also, according to marketing professionals, articles with images get 94% more views than those who don’t feature images. Keep this in mind when constructing your posts. Consider providing images to make your point or show off your amazing products. Also, don’t underestimate how helpful social media can be when promoting your blog.

We hope these helpful, quick tips have aimed you in the right direction and have moved you towards the end result of making your business blog work for you. As always, the experts at WriterAccess are here to ensure the blogging process is as easy and possible. By partnering with us, you automatically benefit from our abundance of professional writers and our knowledge of algorithms and SEO, all of which means your blog will instantly become better and, in turn, likely more profitable.

s career as a freelance writer spans several years and encompasses an abundance of niche specialties. Before beginning her writing career, she was an office manager and worked in the medical field. Her experience in these two fields have come in handy when writing topics pertaining to these fields.