Should I Outsource Content Writing?

Outsourcing content writing work can reap great benefits if you choose the right agency and people to work with. They can really ease your workload and give you enough room and time to focus on other important business tasks.

However, there is a flip side to it. Outsourcing content writing or any project for that matter can become tricky if you have no idea where to look, how to look and what company to choose!

The constant tension, pressure, and headache when the work delivered is substandard, looks like nothing you asked for, does not follow the format you asked for!

Is there a way to save oneself from all the nightmare outsourcing can become?

That divine feeling of satisfaction you get makes outsourcing totally worth it when someone you hired to outsource your content writing work gets it what you want, deliver on time, delivers what you want or even better!

Here is how you can prevent yourself from falling into the wrong hands of an outsourcing agency and save yourself the headache of a bad decision:

Be Clear From The Beginning!

Here is where things start to get out of hands when you stop being clear right from the beginning. You have a content writing project at hand that you need to outsource but fail to give any clear description, idea, and guidance to the company; will you still expect them to perform exceptionally?

Whether yours is a small project or one that requires a number of writers to work on, convey a clear detailed description of the task. Feel free to discuss your budget as well with the team. And tell them what exactly you expect them to deliver. Be patient and repeat if you need to because chances are most of the times the company you outsource your project to is not native!

OUR PREVIOUS CONTENTS WRITING GUIDES

Check for Reviews

Any agency or agencies that you filter out of many them must have reviews from previous clients about their work on their website or the Facebook page. Check those out. Reviews are a great way to make initial judgments about an outsourcing company.

Get suspicious if all the reviews you find the sound too phony or superficial! Chances are the company has forged them and paid certain people to write reviews for them.

But here is the catch. Not every company with the best reviews would be suitable for your needs. They might charge you an arm and leg for the project which small businesses can rarely afford to pay. A company that does not have that many great reviews but yet has a pretty decent track record of delivered projects might be the perfect choice for you!

And here is where you onto the next step in due-diligence.

Ask For Previous Work Samples

Another great way to judge an outsourcing agency’s work and its quality are to ask for previous work samples. If they are not bound by any sort of non-disclosure agreement with any of their previous clients they should be able to provide you with work samples as soon as possible.

Can anyone forge work samples as well? Well, they may or may not. Not everyone is a bad person and there are legitimate outsourcing companies who have values and really work hard to build a reputable clientele.

If you are still not satisfied with their work and think the samples they submitted were forged. Go ahead and test them on a piece of work. That will straighten things up a lot.

Insufficient? Give A Test

Medium to big sized outsourcing companies might not entertain the idea of taking a test article from you but small companies who need to build a clients’ base cannot say no.

Ask them politely to write you a test sample. Again, do not forget to be as clear and brief about the task as possible. By testing them you will get an idea of how they like to work, how fast can they deliver, how accurately and precisely can they produce content. All these questions are important and would definitely be answered after this.

Conclusion

Now that you have decided on an outsourcing SEO company the next thing is to be humble, considerate and treat them like your own employees. They are no less than the people working for you sitting in your office. Treating someone less can really put them off and can greatly affect their creativity and work productivity.

Moreover, do not be harsh on deadlines. Instead, give them a time-frame within which you expect them to deliver the work. At the end of the day, no matter if they agree to work for you for money far less than what you’d normally pay a regular employee, they are still human beings and a part of your office.

Areeba Sheikh

Hello, I am Arooba I have 6 years of experience in Content Writing & Media Relations. Working at Front Developers Since year 2012 I loves the fact that my company is doing great work for clients.

Things to Consider Before Selecting The Right Content Writing Agency

We all know content plays a crucial role in every kind of website. Mainly, content work as a heartbeat for any website. The high-quality content can easily attract the visitors. Content which carries all the vital information, well written is able to turn the online audience into clients. The services of the right Agency are significant for achieving business goals of both business promotion and branding. A professional service can ensure that the exposure and online reputation of any business increases many folds, leading to higher conversion rates and higher traffic volume. With numerous sites competing to attract the attention of the same online niche audience, the content quality is the key to making the business site stand out from the rest. Such companies are specialists in the area of creating engaging, attractive and captivating content that ranks really well with famous search engines.

How to choose the right Writing Agency?

Choosing the right services makes a huge difference for an online business promotion. There are various companies that offer writing services; however, not all of them are excellent. As companies are realizing the significance of high quality content for their websites, the industry is flourishing and a number of professional service provider companies have come up. Choosing the perfect service provider among the many can be an arduous task. If you are looking for the best services, there are a few aspects that need to consider. These steps will help in choosing the right agency for the right business.

  • Experience

The experience is essential when it comes to selecting the professional service provider. An experienced company will have great insights into the best practices of writing. It will also be able to serve the better with the correct proposals to improve the present digital presence. With experience comes insight and know-how of the industry, which will be essential in the content marketing efforts.

  • Services cost

Before consulting any writing firms check out their service cost. It is crucial to make comparison of the services rates from other companies. After testing the experience and proficiency equation of rates is the next significant thing.

  • Credentials

Employer can start out by making a list of companies providing good services. Do the writers have relevant industry certifications? Expert agencies recruit qualified, experienced and talented writers with the right credentials. The experienced writers must have experience writing on difficult subjects as well as a firm grasp of the English language. It’s also vital to look at non-academic credentials of the writers as well.

  • Project performance

Looking at sample writings of what the writing firm the company is shortlisting. It will give an idea of how successful the content could be. Also look at the tasks itself. Is it well-written and adapted to the target audience or client’s own tone of voice? Look at metrics like comments, testimonials, social shares, and where their works ranks on search engines.

  • Turnaround Time

If you work to strict deadlines makes sure the professional provider you choose can adhere to those deadlines as well. Most writing firms are very cooperative and will assist you based on your needs. Others set their own turnaround and deadlines times, which means you need to follow their content writing schedule. Either way, be sure their deadlines times can accommodate your requirements too when required.

Look at the track record and reputation of all the service providing companies. The company owner can do this by searching several forums, going through client testimonials and contacting their old customers. Writing services of the experienced provider cover different types of writing like SEO copywriting, website content writing, press releases, ad copywriting, etc. According to the business requirement, they need to assess the competence and credential of the specific company in providing all these writing services.

Source

https://www.sooperarticles.com/business-articles/things-consider-before-selecting-right-content-writing-agency-1667537.html

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Content Writing: Why Freelancers Are Good For Your Company

More and more companies are hiring freelance writers nowadays. Some companies need to increase their content production and their current team can’t cope with the workload. Others are expanding into new markets and struggle to find writers in other languages willing to relocate. Likewise, many start-ups rely on freelance writers during the early stages of their business before they can set up an in-house team.

Whatever your case may be, you may be asking yourself whether working with freelancers is a good idea. While setting up an in-house content team has numerous advantages, freelancers can bring many good things to your company – from more productivity to added-value. You can even save money!

If you’re not sure about working with freelance content writers, here are four good reasons to do so.

/ Pixabay

It will boost your productivity

The more writers you have, the more content you produce. It’s a no-brainer. However, the process of hiring full-time employees is time-consuming and expensive, and in-house writers aren’t generally as productive as freelancers. Writing is a creative activity that requires high levels of concentration, and that’s when the flexibility that comes with freelancing helps. Freelancers can choose where and when to work. They don’t waste time sitting at their desk waiting for the creative muse to show up. If they aren’t inspired or feel stuck, they can take a long break, hit the gym or go for a walk and return to the text with a fresh mind. By maximising the times when they are most creative, their productivity improves, and a productive freelancer can produce more content than a stressed or overworked in-house writer.

Working with the right freelancers will add value

Freelance marketplaces are full of amateur self-proclaimed writers looking for some extra cash to top up their income. That’s why they’re cheap, and that’s why the risk of receiving sloppy articles is high, so choose your writers wisely. Look for professionals, not hobbyists; subject experts, not generalists.

To get maximum value, hire writers with a strong personal brand, and social proof. Building a portfolio is key for writers and they normally share the (credited) content they produce. A writer specialising in your field who has an active online presence and a large following will help your content reach a relevant audience and increase exposure for free. This is a value-added collaboration which will certainly pay off, so think about it as an investment and budget accordingly.

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Their flexibility can be your lifesaver

In-house content writers aren’t flexible as far as time is concerned. They need to attend meetings and do everything thrown at them content-wise. If something isn’t finished by 5pm it won’t be finished until well into the next day. Having a freelancer at hand will help you fit in small urgent projects at odd hours, even if you need to pay a bit extra.

Freelancers can also be your lifesaver during peak periods or emergencies. Think about your in-house content team being overloaded with seasonal content projects, too many people being off work at the same time, or an important piece of content for your imminent campaign launch being ‘forgotten’. Misunderstandings and mistakes can happen, too, so a freelancer is your best bet here.

You will save money

Hiring freelancers isn’t always more expensive than setting up a team in-house. Not only that, but it can even be cheaper and help you save money, as you won’t have to cover the costs associated with employees.

I’m referring to taxes, for example. You don’t have to worry about taxes, as freelancers pay their own. Likewise, you don’t have to win them over offering pension schemes, gym membership cards or insurance. Moreover, you won’t pay for wasted time. Let’s face it – office writers don’t stay focused for eight hours, but you still pay them a full-time salary. With freelance professionals, you only pay for projects completed.

Another advantage is that experienced freelancers don’t need training. Companies setting up an in-house team often go for junior writers. By training them they save a bit of money on salaries, as they can pay them less than to senior writers. What they often forget is that they could be saving money and time by hiring experienced freelancers instead. External writers won’t be paid a full-time salary and your trainers’ time will surely be better spent doing something else, like managing the content strategy. So, choose content writers who are subject experts, set up an initial chat on Skype to go over the basics and provide a detailed briefing and a style guide. That’s all they need.

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Source

https://www.business2community.com/content-marketing/content-writing-why-freelancers-are-good-for-your-company-02087471?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+B2CMarketingInsider+%28Business+2+Community%29

Get Essential Content Writing SEO Optimization Tips

We all know how important it is to write SEO optimized content. It’s a standard that one should follow so that search engine understands what your content is about and helps in getting on the first page of Google search. If you are not doing this, You need to get out from under that rock you’ve been living under!

Our previous is a good place to get started to understand about different things you can do to make your content optimized for single or multiple target keywords.

Today, I have something highly useful to share with you, and this is a new toolkit by SEMRUSH called SEO writing assistant. It’s one tool every blogger and writer should be using. If you are someone who hires writers for your blogs and business, you should definitely use this tool. In recent times, I have not seen a tool which analyzes the content to give SEO suggestions to rank on the first page of Google search.

What is SEO content writing tool by SEMRUSH?

SEO writing assistant tool by SEMRUSH analyzes the top 10 results in Google search for your target keyword and gives you suggestions such as:

  • How many words your article should be
  • Overall content score

And according to my knowledge, they are also adding a few new features. I have been using this tool for the last three months (using their Google docs addon). Recently, I got to know about the WordPress plugin they have which is currently available to download from their site. You can download and use SEO writing assistant WordPress plugin right away from here and use your SEMRUSH login to access it. If you don’t have SEMRUSH access, you can try them for free for 14 days using this link.

In this post, I will show you how to use their WordPress plugin.

The Complete Guide to Configure SEMRUSH SEO content writing WordPress plugin

  • Login to your SEMRUSH account

Now in your WordPress editor section, you will see a new column called “SEMRush SEO writing Assistant”. You can drag it from the bottom to somewhere around the writing section for quick access.

Authorize the access to your SEMRUSH account

Once you finish the steps above, you can optimize your old posts and new for your target keyword. You need to click on create a new template in the “SEMRush SEO writing Assistant” part and add your target keyword and location (see the below screenshot for better understanding).

Now add your target keyword or keywords, and you have the option to select your target location and device (desktop or mobile).

Once done, click on “Create SEO content template”, and it will start creating recommendations.

Now, every part is equally important, but I usually pay special attention to “words” and “recommended keywords” section. Since these suggestions are based on current top 10 results for target keywords, it saves you from the headache of figuringthe ideal length of the content”. The ideal length could be 300 or 3000 words. This should be determined by the keywords that you are targeting.

Get SEO writing tool from SEMRUSH

Conclusion

Overall, this is a fantastic tool for anyone who publishes online. However, you need to keep in mind that it is an assistant tool and it definitely helps but doesn’t rely solely on the suggestions. A good mixture of recommended suggestions, plus your intelligence will be the best way to make your content rank higher. This toolkit doesn’t have an inbuilt spelling or checker, but you can use Grammarly along with this for better results.

Ensure that your content is of high quality and adds value. Pick the right keyword and create content based on user intent, this would be the key to success in organic ranking.

Now it is your turn to let me know the review and feedback of SEMRush SEO writing assistant tool. If you are using any other tool, do let me know in the comments below.

Also, here are a few hand-picked guides for you to read next:

Source

https://www.shoutmeloud.com/content-writing-seo-suggestions-wordpress-plugin.html

Top 10 Content Writing Services for Publishers and Writers

The use of a resourceful writing service is a fantastic way of getting quality content. They can be used when publishing a blog, when using a magazine article to get a name established or simply distributing a paper by mail. Quality writers are very knowledgeable when it comes to research, grammar as well as spelling.

They are also very good at including keywords in their writing. The use of content writing services is more effective as writing your own may not bring the desired results. Professionals know what to do; therefore writing is best left to writers with experience.

Also check the best outsourcing platforms for internet marketers.

Below are the top ten content writing services which offer excellent services to various freelancers.

1 – iWriter

iWriter is a great writing service used by many people as there is no limit to how much one can write as well as how much one can request for a written material. Writers get paid via Paypal after providing a credible Paypal email address. In each article, writers get paid 81% of the article`s price. The amount paid depends on the amount of words written per article.

The price of an article also depends on the type of writer handling the article that can either be a standard, premium, elite or elite plus. There are also special requests where the requester sends a request to a particular writer. Writers get a chance to review requesters and requesters also get the opportunity to review the writers. We highly recommend this service. For further details, visit their site iWriter.com where one can freely register.

2 – HireWriter

Hirewriters is an excellent site where unique web content of any kind can be ordered. People all over the world are realizing the importance of quality content when integrating their websites in various search engines and thereby developing their webs activities broadly. Hirewriter contains features that are well organized, making it very easy for one to find what they are looking for.

There is a 25% bonus awarded to every new customer. From articles, to ebooks, to rewrites of other articles, hirewriter is suited to provide quality content which fits all the customer`s budgets. If one I not satisfied with the result, they can always request for a revision. The requester can even give the writer notes on what to research on. Customers also get to request for articles from their favorite writers.

3 – Textbroker

Textbroker writers deliver high quality written work faster and at competitive pricing. From product descriptions, to technical content, to blog posts, writers working with textbroker provide unique content that attracts any user, thereby increasing the user`s search engines rankings.

A requester can also get content from native speakers in over ten different languages. Registration here is free of charge. All one has to do is select the desired quality of the project and order type and place the order.

4 – ConstantContent

This is a website where web content can be sold or bought. A writer can earn a living out of ConstantContent. Here, there is a great amount of freedom to write about whatever one wants as opposed to following guidelines given to the writer. This freedom gives the writers a sense of entrepreneurial instincts.

The buyers are also of a wide variety. Writers here learn to proofread their work and learn to produce more carefully written work. Since writing for less money us demotivating, constant content gives the writers a chance to write their own work, set a reasonable cost for the article and wait for potential clients who may be willing to buy the same. Visit Constant Content.

5 – Contently

The mission behind the starting Contently was to empower publishers, readers as well as journalists. They develop software which enables their clients to tell amazing stories to those who may need them. Through this, people are able to make a living doing what they have a passion for. They make freelancer portfolios so that their writers are able to exhibit their work in an easy manner.

6 – Odesk/Upwork

This is a global online writing service that connects clients to professionals who understand the true meaning This is a global online writing service that connects clients to professionals who understand the true meaning of freelancing. They aim at providing a social and economic value for an online workplace in order to succeed.

Upwork has two parts; elance and odesk, each creating paths for great accomplishments. With over nine million professional writers, one billion worth of workload, three million jobs posted annually and four million registered clients, upwork is the place to be.

7 – Elance

Elance is very easy to work with for both freelancers and clients. Posting a job her is free and takes very few minutes. Elance also recommends freelancers that are suited for the job that the clients are requesting for.

They take care of everything needed for the job from payments to the collaboration tools. Only the work that is approved is paid for and they ensure security of payment.

8 – Zerys

Most clients testify that indeed, Zerys offers their products at affordable prices and is also a great time saver. With their newly improved design, their site is mobile friendly. There are no signing up fees in order to take up jobs at Zerys. However, during application, the final stage requires a potential writer to submit a written sample which must be unique.

Writers are required to produce high quality written work to increase their ratings. They also have an answer site known as Yoexpert where writers can ask questions from experts in various fields.

9 – Fiverr

Fiverr is an online workplace that offers tasks and services. All jobs range from $5 to $500. There are more than three million jobs listed on Fiverr. Services offered include graphic design, writing, video writing, translation and programming.

Fiverr supports the buying and selling of gigs online as well as micro-jobs. If the seller completes ten transactions, they are able to add more services thus their gigs have more value.

10 – 99CentArticles

They offer package deals to suit one`s marketing demands. They understand the needs of the client and that’s why they have been rated as one of the best article writing services. They have press release writers use the latest technological techniques to get to as many people as possible. One can save a lot of money by using this site.They have over 20 article writer employees who submit them every day. This is an effective way of moving one`s business to a whole new level. Visit 99CentArticles

This are the best writing services which offer a platform where the future of media is established. As more people indulge into the field of freelancing, great strides are made in empowerment of both readers and writers.