Outsourcing content writing work can reap great benefits if you choose the right agency and people to work with. They can really ease your workload and give you enough room and time to focus on other important business tasks.
However, there is a flip side to it. Outsourcing content writing or any project for that matter can become tricky if you have no idea where to look, how to look and what company to choose!
The constant tension, pressure, and headache when the work delivered is substandard, looks like nothing you asked for, does not follow the format you asked for!
Is there a way to save oneself from all the nightmare outsourcing can become?
That divine feeling of satisfaction you get makes outsourcing totally worth it when someone you hired to outsource your content writing work gets it what you want, deliver on time, delivers what you want or even better!
Here is how you can prevent yourself from falling into the wrong hands of an outsourcing agency and save yourself the headache of a bad decision:
Be Clear From The Beginning!
Here is where things start to get out of hands when you stop being clear right from the beginning. You have a content writing project at hand that you need to outsource but fail to give any clear description, idea, and guidance to the company; will you still expect them to perform exceptionally?
Whether yours is a small project or one that requires a number of writers to work on, convey a clear detailed description of the task. Feel free to discuss your budget as well with the team. And tell them what exactly you expect them to deliver. Be patient and repeat if you need to because chances are most of the times the company you outsource your project to is not native!
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Check for Reviews
Any agency or agencies that you filter out of many them must have reviews from previous clients about their work on their website or the Facebook page. Check those out. Reviews are a great way to make initial judgments about an outsourcing company.
Get suspicious if all the reviews you find the sound too phony or superficial! Chances are the company has forged them and paid certain people to write reviews for them.
But here is the catch. Not every company with the best reviews would be suitable for your needs. They might charge you an arm and leg for the project which small businesses can rarely afford to pay. A company that does not have that many great reviews but yet has a pretty decent track record of delivered projects might be the perfect choice for you!
And here is where you onto the next step in due-diligence.
Ask For Previous Work Samples
Another great way to judge an outsourcing agency’s work and its quality are to ask for previous work samples. If they are not bound by any sort of non-disclosure agreement with any of their previous clients they should be able to provide you with work samples as soon as possible.
Can anyone forge work samples as well? Well, they may or may not. Not everyone is a bad person and there are legitimate outsourcing companies who have values and really work hard to build a reputable clientele.
If you are still not satisfied with their work and think the samples they submitted were forged. Go ahead and test them on a piece of work. That will straighten things up a lot.
Insufficient? Give A Test
Medium to big sized outsourcing companies might not entertain the idea of taking a test article from you but small companies who need to build a clients’ base cannot say no.
Ask them politely to write you a test sample. Again, do not forget to be as clear and brief about the task as possible. By testing them you will get an idea of how they like to work, how fast can they deliver, how accurately and precisely can they produce content. All these questions are important and would definitely be answered after this.
Now that you have decided on an outsourcing SEO company the next thing is to be humble, considerate and treat them like your own employees. They are no less than the people working for you sitting in your office. Treating someone less can really put them off and can greatly affect their creativity and work productivity.
Moreover, do not be harsh on deadlines. Instead, give them a time-frame within which you expect them to deliver the work. At the end of the day, no matter if they agree to work for you for money far less than what you’d normally pay a regular employee, they are still human beings and a part of your office.
Hello, I am Arooba I have 6 years of experience in Content Writing & Media Relations. Working at Front Developers Since year 2012 I loves the fact that my company is doing great work for clients.