SEO content writing guidelines

To create a winning SEO strategy for your small business, you need to integrate it from day one. SEO best practices must infiltrate every channel, avenue and department of your small business. 

Google takes into consideration an estimated 200 different factors when deciding how to rank a page on your website. This is why there is no silver bullet SEO technique. It’s not about finding the one trick that makes a difference, it’s about implementing best practices everywhere. 

So, what’s the good news? Well, there are a few simple things that you can do from day one that can set you up for long-term success. SEO influences social media, public relations, website design, website programming, content and more. 

Here’s how you can elevate your digital content to be SEO-friendly.

It is not good enough to simply publish superb, sticky content in the hopes that your SEO will soar. To be sure, good SEO content is not less than that. You need to craft content that people want to read – that should go without saying – but this is, in and of itself, not an SEO strategy. 

An SEO content strategy includes the following: 

•    SEO writing techniques 

•    A fierce data-driven approach

•    Key on-page optimization 

Here are three SEO guidelines for writing content that will help you establish a rock-solid organic search foundation. 

1. SEO Writing Techniques

Good SEO content includes everything that would already be considered as simply good content writing. This includes proper sentence structure, good grammar, proper spelling and content that engages the reader. 


Write unique content for your audience. You could risk a penalty if you scrape content from another website and change around a few words. Search engines can pick up on this. 

Proper keyword usage

Did you know that the following type of content used to work?

“Would you like to buy these brown cargo shorts? Our brown cargo short store has all kinds of different brown cargo shorts. We have cheap brown cargo shorts and expensive brown cargo shorts.”

Keywords are like seasoning. Use too much and it ruins the dish; use just the right amount and the food is delicious. Use keywords wisely and sparingly, but always make sure to use them!

Write enough words

Writing a few sentences on a page with lots of big pictures, negative space and symbols is not an optimized page. While it may look clean and pretty, it will have a very difficult time ranking on the first page in the search engines. 

This is because search engines – and people – need context. They need to know that your page will answer the query. Spacious pages may look nice, but don’t expect them to perform well for SEO. 

At a minimum, try to provide at least 500 words of context on every page that you want to rank in search. 

Solve for a specific need

When people search, they are looking to solve something specific. They have a pain or a question that needs answering. Your page should solve for this need. 

2. A fierce data driven approach

Get comfortable letting keywords guide your content. 

This sounds so boring! I know. But it’s not.

Think of it like this: When you are doing keyword research you’re researching the pains, questions and concerns of real people. In days past, when we had a question we would go to the library, call an expert or ask a friend. 

Peel back the layer and the dry world of keyword research fascinates. When you dive into Google keyword planner, you are plunging into the questions and concerns of the collective minds of billions of people. 

You then get an incredible opportunity to position your expertise as the answer to these questions and concerns. Provide that answer in a deep, thoughtful and helpful way, and stay on topic.

Here is a great guide to learn how to do keyword research like a pro.

3. Key on-page optimization

The goal with on-page optimization is to give search engines crystal clear signals as to what the page is about. 

The following three things are akin to Malibu beach-front property for search engines. This is the most valuable on-page real estate so make sure not to waste it!

Title Tag

Make sure that you include your primary keyword for that page in your title tag. Click here to learn more about title tags. 

H1 and H2 usage

Use unique and keyword specific phrases in your H1 and H2s on your page. Don’t waste this valuable real estate on generic page titles that are duplicated across your other pages. 

Image optimization

While not as important as the first two, taking advantage of naming your images according to the keyword direction is a good signal for search engines. Make sure that you optimize both the image file name and the alt attribute for the image. 

SEO for a small business is hard work, there is no way around it. Integrate the above SEO content guidelines today to save yourself years of catch-up in the future. 

Ryan Eland has never escaped the world of small business – and not that he would ever want to. He loves small business and he loves helping small businesses succeed through SEO. He has extensive experience in the highly-competitive online verticals of higher education degrees and online medical training. He also owns a CPR training website for new parents called . But secretly, Ryan is a writer at heart, which is why we have him blog for us. 


Content writing trends that will increase conversion rates in 2019

Years ago, the friendly SEO content and dedication to each article to create the conversion rates is often forgotten. Simply because it costs a lot of effort and money. On the other hand, shortcut tactics bring about rapid results so many people jump into the shortcut and lose in the market changing day by day.

But in 2018 and surely in 2019, the trend of writing content to increase conversion rates will be more attention than ever. The wrongdoers began to realize and flinched back to the orthodox way.

So what will be special about the trend of writing content to increase conversion rates in 2019? What do you need to prepare for the Dothraki fight? Let’s get started!

Users need real value

Content writing trends next year will surely grab the user’s satisfaction as the focus of development. Following the evolution of the 4.0 revolution, access to official and high-quality sources of user data has grown. Therefore, the level of demand and ability to evaluate the quality of each content for them increasingly higher.

So if you keep the old fashioned way of over-flattering your product or service and drawing in front of them the unrealistic things, you’ll be like a clown in their eyes.

What users need is knowledge from the experts, values that fit their circumstances and their actual needs. Even the content that denigrates the product itself has created a sky-high conversion rate. Can you believe it?

So in 2019, if you want to develop a Content Marketing strategy, spend over 70% of your effort on the user. Just under 30% left for optimum techniques is enough. Remember, our ultimate goal is to make our own conversion, where the person who decides the conversion efficiency is the user. Never Google!

Title and description are the keys to every problem

Remember! Before a user visits your site, the first thing they see are Title and Meta Description. Therefore, the trend of writing content increases the conversion rate in 2019 and many years later will focus on these two factors first.

About title

A title that helps you increase your conversion rate will converge on the following factors:

  • Length of <70 characters
  • Contains the main keyword of the article, the keyword as close to the beginning as possible
  • Contains positive elements to attract readers as well, unique, cheap, reputed …
  • Contains characters as prominent titles such as square brackets, bold, capital letters from categories such as TOP, TIPS, TRICKS…
  • Absolutely do not indiscriminately write capitals in title

Meta Description

The description will be the place to summarize the entire content of the article and this is the very little attention paid to doing well. A description of the increase in conversion rates will meet the requirements:

  • Length of <160 characters
  • Contains primary keyword
  • Use open question and call to click

Using Thin Content is suicide

How will a page be judged as thin content? Here I’m just sharing the perceptions of the user so we know why the conversion rate is down. On the search engine, you will not be able to bypass algorithms.

Here are some of the recognition factors that you should be aware of:

  • The content is too short and monotonous, focusing only on product / service promotion
  • A website that focuses solely on sales and does not have real content that benefits the user is also vulnerable to thin content. Although users have to visit this site, they also have no sympathy for the purchase
  • Make too many links to links or ad pages. At this time though the article is good, the sympathy and experience of the user has also lost
  • Poor image, video, unrelated topic, ugly, irregular size

So how to increase the conversion rate for pages that are labeled Thin Content?

  • Add as many articles on How to, Tips, Trick, Top list, Buying Guide … as possible
  • Increase the length of all posts, describe the product up to 300 words and create SEO structure
  • Reduce the number of link out per page and turn off popup frames
  • Sync the image size, compress the image, select the media that’s related to the topic


The above is my share of the content writing trend to increase conversion rates in 2019. And you see that, this is a journey with no shortcuts. Only the thorny road takes you to the peak of success!


Can AI Content Writing Rival Real Connection?

ai content

As we round the corner into a new semester, many dormant questions are rising to the surface to find their answers. Research, writing, and composition of any sort; can it be done by a bot? We are left with two answers; yes and no. Some of the reasons site owners would want to use bots are because the is easily accessible, however it may cost a pretty penny.  Many platforms that spit out content based on the facts you provide are typically overwhelming with vocabulary, yet underwhelming when it comes to having a human touch. The way we process information is complex, and we are easily distracted. Reading black-and-white information is the first way to lose interest, both in the subject matter and the site it was retrieved from. Holding someone’s attention requires wording that demonstrates true connection to the writer and the world in which they reside.

So, Why Consider a Bot?

Bots come in handy when fact based passages are necessary, for example, stats from sports events or financial quarters. Not only are they accurate, but AI content can be generated in a matter of minutes or even seconds depending on the subject matter. However, we don’t research stats and numbers to connect with our inner self, we just want hard facts. This is the answer to our question, “Can a bot be a content writer?” Sure, if you seek mundane, emotionless information.

While artificial intelligence can stick to data based reports and analytics, it’s the human touch that we need as audience members. An online presence is important for established sites and brands, as well as young professionals. Funneling information through a content writing platform may be quick and easy, but it won’t yield the kind of work the average reader would enjoy. We’re entering a day and age where we are seeking connection through the internet more than ever.

What Are Our Options?

When taking a step back, so many formats which we consistently turn to can be pointed out. Under the large umbrella that is the internet, we have social media, news platforms, blogging sites, dating apps and digital magazines. Aligned with these doorways to connection are influencers, returning writers, celebrity presence, and the locals in your area. Tangible relationships and friendships suffice for so long before a person reaches out for more. While some need more online attention than others, we live in a society where in-person interactions are satisfactory to a certain point. It is when one reaches that point when they seek validation from the space outside their daily circle and routine.

People Are Reading

Despite popular belief, people are reading more than ever. Thanks to our smartphones, tablets, and lightweight laptops, information is so accessible it’s nearly comedic. News, social media, and all other media dump in content and information by the bucketful. If this information were to be generated by a bot, not only would it be more than obvious it would be deemed unfit for consumption. As aforementioned, artificial intelligence is best used for creating data-based reports and analytics. However lacking in personal experience, the information provided by a bot can be accumulated and produced faster than a human content writer. For the average reader, obtaining general statistics and analytics is vastly different from reading an article filled with language they can truly connect with.

We turn to content writers for their use of vernacular in conglomeration with personal experience. As people who set out in the world on a daily basis, we reap the benefits of our experiences, and incorporate our pooled opinion into the work we produce. This strong delineation between robots and people is truly what keeps a content writer employed.

Whether it be about beauty, fitness, relationships, or family, a reader has no interest in reading an article pieced together by something that lacks emotion. For now it’s safe to say the monotonous topics can be left to the bots, and topics needing human connection will be written by living, breathing individuals.

For more information about AI content and many other useful Digital Marketing Agency topics, call Websites Depot at (888) 477-9540.


The Basic qualities of a Good Web Content Writing Services India

Nowadays, Web content writing services are in demand. It is so because the current evolution of the digital world. Hence, a website is highly essential for running a successful business with good ranking and also maintaining the business reputation.

Now the question arises, how should you get perfect web content that will make your website easily searchable? The answer to this question is, you need reliable content creators or should contact a reliable Web Content Writing Services India. You may also Outsource Content Writing Services or SEO Content Writing Services USA. This will even take care of the SEO tricks to make your website be on top as a result of any search made by a customer. Such companies comprise of professional web content writers. Some of the basic qualities that a Web Content writer must have are being explained in the following bullets.

  • Excellent Command over Language:

This is one of the must-have kinds of quality. A web content writer must have magnificent Command over language, only then can he make others understand the content with proper visualisation.

  • Expertise in SEO Content:

They should also have an Idea of SEO so that whatever they are writing should be valuable during a search on search engines by users. They must use appealing keywords that will help them in SEO.

  • Faultless Proofreading Quality:

Proofreading is also essential. Anyone can write good content if he/she has enough knowledge of the required language, but it becomes difficult when it comes to writing faultless content. If a content writer is good at Proofreading, then he can easily get rid of such issues.

  • Powerful Researching Skills:

Last but not the least, researching skills also helps a web content writer in many ways. For example, if they can research about the provided topic quickly, then it will be very easy for them to develop the content faster.

Therefore, in the modern age of digitalisation, is in trend for making our website a reputed one with the high ranking among others of its kind. Before consulting any such service providers, we must have the proper information of the content writers of that firm so that we could take it easy and get a high-quality content for our website.

The Basic qualities of a Good Web Content Writing Services India

3 Devastating Mistakes in B2B Content Writing

How long how have you been an entrepreneur or businessman? Well, depending on your years of experience, you’ve come across different types of businesses and learned how they operate. Suitable examples include software companies, media houses, financial services, and corporate invitations. However, B2B content marketing, also known as business to business marketing is quite challenging. Experts in the industry even expect it to become more difficult with time.

Luckily, we are on a mission of creating a seriously detailed and comprehensive guide to the awful mistakes made by content marketers. But first, it’s important to understand the meaning of B2B content marketing and where it’s been successful. Let’s take a look!

What is B2B Content Marketing?

As the name suggests, it’s the art of making use of content to make your business grow. It also assists in strengthening brand development and affinity. It’s different from other forms of content promotion because it’s only used exclusively by the company.

Besides, B2B content should always be relevant to the audience to increase lead generation. Remember that if your readers cannot see how the actionable features of your piece relate to their business, then you’ve not hit the mark.

Successful B2B Content Marketing Strategies

After learning how to develop, and promote business to business marketing tips, let’s slowly go through the most inspirational ones. They include:

According to research done in 2016 by, HubSpot is one of the most reliable marketing blogs around. It also serves as an excellent example of how to approach B2B content marketing. First, it’s divided into two: sales and marketing.

Such makes sense in a few cases, where the two disciplines frequently overlap each other because they are closely related. HubSpot understands that in-depth and informative content is what its readers want. Therefore, it separates its content in this manner to provide its readers with content that answers their questions.

From detailed information and excellent free resources, its content is accessible to marketers of all disciplines. Besides, it’s not only useful but also comes with high quality! Of course, as you would expect from any highly ranked content provider, it provides original research, data and incredible insights for its audience. With such impressive features, you might not find any other better B2B content across the Internet!

General Electric is best known for its cutting-edge television broadcasting division and microwave oven. However, it’s still one of the most suitable B2B content marketing publishers existing today. It’s a massive organization with many product lines, several divisions, and physical locations. It publishes a vast variety of content that appeals to all decision makers in different industries. Despite this, The Txchnologist, it’s online magazine, is what makes the company shine.

It uses modern website technologies to give its visitors a sleek and elegant online experience. However, the magazine editors ensure that it does not sacrifice its content for style. It delivers cutting-edge tech development that shows its readers how it’s transforming the world.

All in all, it tries to convince people that B2B content shouldn’t be detached or boring. In any case, it should rival even the glamorous consumer websites and magazines to create a uniquely compelling and engaging B2B writing experience.

The buffer is not just an incredible social media organization tool; it’s still one of the best B2B marketing platforms. After its launch back in 2010 November, it’s set itself as one of best places to get quality content. However, although the pieces it publishes are both useful and interesting, such is not its ultimate goal.

It’s adopted a business culture that focuses on radical transparency. This system keeps on growing enormously as the company courageously opted to make each aspect of its growth known to everyone.

Apart from having a different company culture, Buffer’s content is even more impressive. It not only features more research and data as compared to other B2B publishers, but also it frames this information compellingly and irresistible. In many cases, you’ll find that it combines marketing research with psychology and additional insights into fascinating topics.

The 3 Common Mistakes Made By B2B Content Marketers

Having understood the primary purpose and meaning B2B marketing, you’ll notice that it’s not that challenging. Even so, there are a few errors which you’ll need to avoid if you intend to get the right results from the entire process. Below are three serious mistakes:

1. Over Publishing

A pressing issue facing a good number of marketers is deciding on the amount of content that they need to post on a daily basis. Many companies will immediately want to publish pieces in high volumes, thinking that they will grab the attention of their audience.

Although such an approach works perfectly for some brands like global conglomerates which have diverse readers, it’s not right for you. Keep in mind that you might be talking to a sophisticated group of people looking for complex business solutions. Therefore, it’s crucial for that you invest in only creating content which addresses just their needs.

Come up with content that’s not only functional but one that fits into different contexts of marketing. Ensure that it covers all main points from all your important customer segments. Avoid a situation where your reader-to-reader ratio is minimal. In any case, for content to be successful, it needs dedicated and engaged readers. So, knowing this, why should you create a lot of material that even your audience cannot absorb?

2. There’s Too Much Self-Promotion Nowadays

Marketers are always under pressure to increase their business communication metrics in the conversion funnel. Whether it’s through page views, marketing qualified leads or page views. Because of this, it’s easy for the paper writer to fall into the terrible trap of making each piece of content about his or her products.

Think about it, if you were at work, the last thing that you’ll want to read is a sales advertisement for services or products which you don’t even need. Instead, what you need is educative information, solutions to various problems and resources that will assist you in becoming better at what you do.

So, don’t write about the growth of your company and the products that it sells. The best thing is to initiate some form of dialogue with your audience. Interview all leading experts in your field and remember to share the knowledge. Also, be open and talk about what your company is learning.

3. Publishing Before Market/Product Fit

It’s tempting to come up with content just because you think that you need it. Besides, if almost all marketers are creating content, why should you be left out? Here, the answer is pretty simple! Until you’ve come up with a product that fits your target audience and organization, you’ll probably reach the wrong audience. In other situations, you might get the right readers, but spread the wrong message.

Therefore, before you put your investments in an effective content marketing strategy, it’s crucial that you spend more time in strengthening the market/product fit between your company and its potential customers. In doing so, you stand at a higher chance of creating evergreen and functional content.

Every business has its own needs. So if you’re a marketer in a large enterprise or global conglomerate, you may invest in producing experimental content, even before you’ve established which pieces relate better to your audience. You may also talk about what your brand is learning, which means you’ll have to talk about your products in a manner that doesn’t show that you’re self-promotional.

Lastly, remember that just like all other forms of marketing, how you come up with content will only keep evolving with time. So, don’t shove your entire strategy in a box, but be smart, creative and above all, have fun!

Christina Battons is a web expert from LA. Creative writer who is able to connect various thoughts into a single theme. Christina loves to stay up to date on the latest content marketing trends. Her works have been published on  and other resources.


5+1 Awesome Content Writing Tools

As a PPC/SEO agency, we are in a constant communication with our clients. Everyday we’re exchanging many emails and we always have to make sure our writing is flawless. We believe that every digital marketing company should keep its text as clear as possible. Besides, writing plain and readable text helps in avoiding misunderstandings. We should also not overlook the fact that many clients don’t speak English as a native language and we have to ensure extremely clear communication.

So whether it is a formal reply to a client or a monthly report, we always look for ways to ensure a client better understands what we are trying to get across. We have to make sure that the content is correct, polite and easily readable. In this post we reveal 5+1 great free tools to assist you with improving your writing!

Hemingway app is an online editor (a desktop App can be used also) to write better content.  You can paste your text into the editor and then improvement suggestions are made from the app. HemingwayApp emphasize on readability therefore you get notified when sentences are hard to read.  Apart from the readability score, you get useful information like the expected reading time, character count and word count.

hemingway editor start screen

Zenpen is an online text editor designed to offer minimum distraction, with a simple minimal design.  At first sight, you may find the concept too empty but Zenpen has all the essential stuff you need to concentrate.  Making your text bold, inserting a hyperlink and changing the background colour to black is just a click away.

zenpen start screen

Canva Font Combinations (formerly Typegenius) is another service with a minimalist design. You can start with a base font as a headline and then Canva will match your font with another font for the body text. For example, selecting my favourite Oswald font will result in pairing Oswald with Garamond Premier Pro. So now I know that this is a nice combination to use in my project. provides grammar checks in 27 languages (even Chinese!). It’s even able to identify errors other programs cannot trace. LanguageTool can be downloaded in 5 different ways. Either as a browser add-on (Chrome, Firefox), a stand-alone program, as an OpenOffice plugin, as a Microsoft Word add-on and of course as an online service. We noticed that the tool does a good job identifying errors in many dialects too.

languagetool start screen

Grammarly is a terrific writing app that improves your content for free by checking grammar and spelling errors. You can either upload your document in the tool’s interface or let it automatically run checks while you write your emails.  There is also an option to install Grammarly on Windows to allow proofreading on your Word documents. Grammarly also offers a premium plan featuring more corrections and better results.

An exceptional headline can drive more traffic to your website. There is so much research and data out there and the vast majority analyzes how the brain works and tries to identify which formula provides the best strategy to follow. But since we have Coschedule’s headline analyzer who cares? This awesome tool takes into account all the best strategies and then calculates a headline score. So if you are searching for an attractive title for your writing, input your current headline and press ‘Analyze Now’. You then get an analysis based on the types of words you used (emotional words, common words etc.), the length, the word count and even a Google SERP preview.

coschedule headline analyzer graph pie score

Want more actionable tips on writing killer headlines? Try these 6 tips JPP Marketing suggests:

  1. Include a number in your title. Studies have shown that odd numbers receive 20% more traffic.
  2. Question marks work as they increase curiosity and make the reader want to learn more.
  3. Use buzzwords like ‘Free!’, ‘How to’, ‘Weird’, ‘Secret’.
  4. The optimal length of a headline is 6+ words. Try making a headline of 7-8 words.
  5. Now mix the above suggestions creating a title with a number, a buzzword, an adjective and your keyword.
  6. Test your headline’s power with the Headline Analyzer or similar tools.

5+1 Awesome Content Writing Tools

(100%) vote


Top 9 Biggest Content Writing Mistakes You Should Avoid

Blogging is an important part of a B2B marketing strategy, but are you seeing the results you’re expecting? There are a number of content writing mistakes many writers are unaware they’re making. Make sure to avoid these simple mistakes, and you will improve the quality of your content:


Being Unfocused In Your Writing

Writing long, rambling blog articles is enjoyable for no one. Yes, it takes a lot of practice to articulate a message, and is much easier to throw every single thing you know about a generic topic into a blog. The thing is, people are reading your content to find answers or to learn something new, and muddled writing achieves none of this.
The key is to develop your blog around a specific question you want to address and with every sentence, ask yourself “Does this help to answer the question?”.

Ignoring Your Target Audience

In order to grow your blog visits, you need to capture your audience’s attention. But what your audience is interested in isn’t always what you assume. Conducting keyword research and understanding who they are, as content consumers, will help inform the type of blogs you should be writing, and what kind of content will resonate with them best.

Writing A Boring and Uninspiring Title

The title of your blog is the first thing that will capture a reader’s interest. Make sure it’s relevant to the content, but also have some fun with writing it! For example, instead of writing the title “B2B Marketing Tools”, write “The Best B2B Marketing Tools to Reinvigorate Your Social Media Strategy”.

Not Making Proper Use of Headings

Headings are useful to capture blog ‘skimmers’ (people who are going to quickly scan your blog to see if it’s worth reading). They help break up the text, and make it more easy for the reader to understand what the blog is about.
Google also uses headings to read through a webpage. They are used to discern the blog’s keyword relevancy and will impact its ranking score: don’t ignore this opportunity to help your pages improve their ranking.

Forgetting About the Image

Writing good content is also about how the webpage looks visually. If you only include long paragraphs of text, a visitor is more likely to click away immediately, since nothing is catching their eye. Make sure you spend a few minutes looking for an appropriate image that is relevant to the blog, and include it right at the top of your page, along with your title.
Bonus: Try to find images with people that look like your audience. For example, if you are writing for young startup founders, look for images in a casual business setting.

Not Including Links to Your References

You’ve probably done some research before you began writing your blog and have framed your ideas around other content on the internet. Make sure you give these blogs credit where it’s due! It will help in assisting your link building strategy, and will provide your readers with further reading material if they need it.

Ignoring the Most Important Part: Editing

Edit, edit, edit! Nothing is more unprofessional than including ‘there’ when it should be ‘their’.

Missing Lead Capture Opportunities

Many readers have landed on your webpage or blog because they are looking for help to solve a specific business problem – a problem that you are very capable of addressing! Consider each visitor a potential lead and take advantage of their attention by including popups and forms on any of your high-traffic, high-quality pages.

Being Inconsistent in Your Blogging Schedule

Depending on your resources, you may only be able to write a new blog every few weeks, or even once a month, which is totally fine! You’re a busy businessperson, and devoting what you can to blogging is a great first step.
If you’re inconsistent with your schedule, however, you’ll fall out of the habit and lose the extra website traffic earned from creating fresh blogs. Avoid this by creating a simple content calendar that will help you plan your content, and keep you on top of your schedule (and track your social media efforts too).
Looking for more content writing suggestions? Subscribe to our to be notified of all our latest blogs, or follow us on Twitter!

Introduction to Website Best Practices

Do you have a good website? Learn how to deliver a good user experience, how to set up an effective site and what features you need to capture lead information.


7 Content Writing Mistakes Small Businesses Make

Unlike other types of marketing, content marketing is focused more on meeting and anticipating the customer’s already existing need for information. The focus here is not to create demand for a need. 

“The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story. The value returned is often that people associate good things with — and return to engage with — the brand.”

When it comes to content writing, marketing experts will tell you that it plays an incremental role in spreading the word about your organization. Content is, after all, the bread and butter of the internet. And you will need to deliver to remain relevant. 

7 Content Writing Mistakes

Nevertheless, writing any content and just hoping for the best, will not work. You can’t slap some words on a page and call it a day. Content writing requires a degree of finesse, There are plenty of common mistakes – not only made by new and small businesses.  

1. Preconceived Assumptions

The whole point behind content writing is to make your brand look authoritative. To do that, many seek to frame the company’s story in the best way possible. But the problem here is that, despite what adversity you may have gone through to get here, your story is not necessarily unique. Nor is it something that your audience has a particular interest in.

As James O’Brien pointed out, content writing is about providing value – namely, information – that talks more about your audience than about yourself. 

2. Applicable Information

When we talk about value in the context of content writing, we are referring to information that your audience can put to good use in their private and professional life. As a means of tying that information back to you, frame it as the knowledge you’ve gained over your many years of experience in the industry. 

3. Being Generic

Another common mistake in content writing, especially when it comes to start-ups, is the attempt to appeal to too many people, interests, and perspectives at the same time. Going down this road does make some sense on paper. But in reality, it will not satisfy anyone over the long-term. Consider and stick mostly to it. 

4. Focusing Too Much on the Features

If and when you talk specifically about your products and services, do not focus too much on the features. Try instead to center the attention on the benefits. Both tackle more or less the same thing. But people are generally more interested in why your product will improve their lives and not precisely how it does what it does. The best analogy here is the car. Few people want to know what’s under the hood.

5. Using Technical Jargon

When people start on their content writing journey, they usually forget about one crucial factor – not everyone is an expert. It is a reasonably simple slip of the mind, especially for newbies. Nevertheless, abstain from using any technical jargon in your writing since it’s not going to be understood by very many people and they will lose interest, sooner or later. 

Your subject matter might require that you use terms that aren’t universally known. If that’s the case, include a brief description and/or hyperlink to an article on a trusted site.

6. A Lack of Consistency

Humans, like most other creatures, are drawn to comfort and routine. Over time, your audience will begin to in posting frequency. You need to find that so-called sweet spot, between overwhelming your audience with too much content or making your blog seem like a ghost town.   

7. No Personality

In the overabundance of information circulating around the internet, you will need to write your content in a way that is unique to you. Allow for your personality, as well as your company’s culture to shine through your material. Provide your audience a sense that they’re receiving the information from a subject matter expert. Don’t just repeat things your audience will have seen too often already. 


At , we help businesses obtain the most out of their content. We can help you avoid these mistakes and focus on what’s important. Do not let your hard work go to waste.

Your Thoughts?

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Top 5 WordPress Editorial Calendar Plugins to Get Your Content Writing Organized

Content marketing is all the rage right now not only because it’s effective, but also because it’s accessible and easy to adapt to any business. As Julia McCoy of Express Writers revealed, she has successfully attracted $4 million in client revenue through content marketing, it’s time you invest in content marketing in a professional way.

When it comes to content marketing, you can write about virtually anything that’s engaging and educative. The more content you write, the more value you add to your target audience’s life. And the more trust you can build in your prospects eventually. That said, you have to write a lot. And a lot of content may get you overwhelmed if you don’t have a content plan in place to help you with a big picture of what you’re going to produce.

That’s when we need an editorial calendar.

In this article, I’m going to show you the top 5 WordPress editorial calendar plugins to help get your content writing organized and flowed effortlessly.

What Is an Editorial Calendar?

An editorial calendar is the foundation of the content you’re going to fill in your blog or magazine. It helps you plan beforehand about what’s included on your site and who gonna makes that happen.

An editorial calendar is more than just a schedule. In a big picture, think of your editorial calendar like a programmed timetable for your upcoming posts. When you take a look at this picture, you know what’s going on with your blog or magazine, you can determine which piece of content you and your team need to write and where to fill the gaps in your editorial schedule.

Do You Need an Editorial Calendar?

So the question is do you really need an editorial calendar? It depends. If you’re serious about content marketing and make a commitment to get your content writing to the next high level, you’ll need one. If you just, you know, dabbling around and writing your content randomly to your inspiration, you get nowhere and an editorial calendar is a waste of your time.

Benefits of an Editorial Calendar

With an editorial calendar, you can:

  • Get more organized with your content writing. Instead of writing your content randomly, you now have a plan. You know what content holes you need to fill in your calendar to help educate your prospects. And at a glance, you know how to arrange appropriate time slot for your writing. You don’t have to stress out about what content you can write and when you should write it.
  • Produce better content for your readers. An editorial calendar gives you a chance to step back and think about your content as a whole not just individual random posts. You will approach a topic that you want to cover on your blog or magazine in a more systematic way. You can also create a series of posts that discuss about a specific topic in more details. As a matter of fact, you provide more value to your readers, keep them more engaged with your content and stay longer on your site.
  • Take priority on SEO. When you plan out your content with an editorial calendar, you put in priorities. You become more responsible for your content and what you should produce. You will prioritize your content based on keyword researches and put in the time and efforts for content that you know will generate the most results and engagement.

Top 5 WordPress Editorial Calendar Plugins to Get Your Content Writing Organized

Like other CMS, WordPress is super supportive and convenient if your business relies heavily on content marketing to grow and dominate the market. That said, a powerful editorial calendar plugin for your WordPress-powered blog or magazine is indispensable.

Let’s walk through these top 5 WordPress editorial calendar plugins, analyze their features and benefits and choose the one that’s most suited to your needs and gets your content writing organized and flowed effortlessly.

1. Editorial Calendar

Editorial Calendar plugin is the most popular WordPress plugins with over 40,000 active installations and 5 star review. The plugin gives you an overview of how your content is scheduled throughout the days, weeks, months and years to come. You can easily drag and drop to move posts and edit them right in the calendar. This editorial calendar plugin gives you the ability to manage the entire content of your blog or magazine in one panel.

Feature Highlights

  • A glance look at all of your posts and their schedules.
  • Drag and drop posts to change their published dates.
  • Quick edit posts including titles, contents and times.
  • Publish posts right from the calendar.
  • Manage posts from other authors.

What You Can Do with this Plugin

Editorial Calendar gives you a bird’s-eye view of your scheduled and unscheduled posts. Take a look at the calendar and you know which posts are going to be published, the dates and time for each post. You can also see the unscheduled posts that are in draft mode. You can simply drag and drop these unscheduled posts to get them published on a given time of your choice. This makes it extremely easy if you manage a large editorial or content marketing team because you know whose content will be published in the next days, weeks and months.

Currently the Editorial Calendar only works with posts, not pages. And once the posts have been published, you can’t make edits or move to change their publishing dates.

2. Edit Flow

If the Editorial Calendar gives you an overview of your scheduled content so you know what content from who is going to be published, the Edit Flow is another powerful plugin to help manage your editorial workflow. Specifically, it allows you to collaborate with your team inside of WordPress. That said, if your content writing process involves in many stages, Edit Flow is the plugin you need.

Feature Highlights

Edit Flow comes with following features:

  • An editorial calendar to give you a look at your content throughout days, weeks, months and even years.
  • Custom statuses to help you redefine the stages of your editorial workflow.
  • Editorial comments allow discussion between writers and editors of your content marketing team.
  • Editorial metadata to help keep track of important details and keep your whole team on the same page.
  • Notifications to send you updates on the content you’re following or in charge.
  • Story budget shows your budget for upcoming content.
  • User groups to organize your users into department or function.

What You Can Do with this Plugin

What I love about this plugin is that you’re in total control of your editorial workflow. You can have custom statuses for your content (from pitch, assigned, in progress, draft, to pending review) instead of WordPress default statuses.

These custom statuses make it easier for you to add new article ideas as pitches and wait to assign those articles to your team. You can also set editorial metadata and comments with your requirements for the articles (such as the deadlines, word count or keywords and ideas to focus, etc) so that they know how to follow your instructions properly.

Edit Flow is not only powerful in helping you collaborate and communicate with your team during production of specific content, it also empowers you to fill in your content ideas using Google Keyword Planner or Twitter Search. You can then assign the topics to your editorial team. This way you will never run out of ideas for new content which makes your content writing machine flow effortlessly. However, since this plugin uses custom statuses instead of WordPress’, posts with custom statuses may disappear if deactivating the plugin. That said, you have to change these posts’ statuses to Draft in order to see it in your post library.

3. CoSchedule

Edit Flow is great to manage your editorial workflow. And it also gives you a glance look at how your content is scheduled during a given time. It’s as simple as that. If you want to schedule and promote your content to social networks directly from your calendar, or to get your content writing to the next higher level, you’ll need this plugin: CoSchedule.

CoSchedule is one all-in-one editorial calendar to help you plan, promote and execute your entire content marketing strategy. You’ll get everything organized in one place. You can create editorial workflow for your projects, collaborate with your team or schedule content updates to your integrated social networks and measure your efforts using its powerful analytics.

Feature Highlights

  • A bird’s eye view of your entire marketing strategy. You can plan or schedule your blog posts, content and social media updates all in one place using the drag and drop feature.
  • Get more organized. Within CoSchedule, you can use icons to categorize your content, custom color labels to filter or sort your content.
  • Streamline editorial workflow and collaborate with your team.
  • Create and schedule your social content right from the calendar.
  • Add content to ReQueue, the social automation tool with built-in intelligence and let it automatically publish your content at the best possible traffic times for every social network.
  • Measure your results.

What You Can Do with this Plugin

CoSchedule helps you do virtually everything. You can plan out, drag and drop to schedule your content. You can also communicate, assign tasks and collaborate with your team. In other words, CoSchedule has all the features from both the Editorial Calendar and Edit Flow. Additionally, it also allows you to promote your content to social networks as well as measure the results.

While CoSchedule is a powerful editorial calendar plugin to get your content writing more organized and efficient, it does come with a monthly fee. You have to sign up for an account at CoSchedule with a paid monthly plan before having full access to the plugin’s features.

4. Nelio Content – Social Media Marketing Automation

Unlike other previous plugins, Nelio Content works as an editorial calendar and a content assistant as well. That said, you can perform basic tasks like plan, schedule, create and promote content to social networks. And you also get other great benefits from this plugin. As your content assistant, Nelio will remind you of tagging your content properly, using images to illustrate your ideas and linking to old posts or other blogs. It automatically analyzes the quality of your content and gives recommendations on how you can improve it. Isn’t this amazing?

Feature Highlights

  • Connect social networks to Nelio Content. Plan and schedule your social posts right within the calendar.
  • Manage all your content on a unified calendar, collaborate and assign tasks to your team.
  • Content assistant that makes sure you only publish high quality content. It’ll remind you to tag your posts, put in featured images or build links to other posts, etc.
  • Insightful analytics to keep track of content that works best for you.

What You Can Do with this Plugin

Like CoSchedule, you can get your content writing to the next higher level using this plugin. This plugin is free with limited functionalities and advanced features if you subscribe to their Pro version. One great thing about this plugin is its content suggestion feature that helps you improve the quality of your posts before hitting the publish button.

5. Oasis Workflow

Oasis Workflow is an editorial calendar plugins that help visualize your editorial workflow. You can create your own editorial workflow with a simple, intuitive drag and drop interface, then let it automate your editorial process.

What interesting about this plugin is the visual interface. You can imagine how your editorial workflow works in reality when designing your workflow.

Oasis Workflow is like the Edit Flow plugin where you can communicate and collaborate with your team. However, while in Edit Flow, your team members are in charge of running the flow, in Oasis Workflow, your whole team is totally controlled by the flow. By this I mean, in Edit Flow, you change a post’s status to Pending Review if you want the Editor to review and publish it. In Oasis Workflow, you obey the designed flow. When finishing your posts, you submit to workflow. And then follow through it and submit the posts to your Editor for review and publish. The process may be the same, however the way it’s executed is different. Using Oasis, you know your content writing process is strictly tracked to make sure the high quality of your content.

What You Can Do with this Plugin

If you are managing a multi-authors site and have a strict publishing calendar, Oasis Workflow is what you need. It makes sure your team follow the workflow and work more efficiently.

One missing part of Oasis Workflow is that it doesn’t give you a glance look at how your content is published and scheduled. For that, you don’t have a big picture of how your editorial calendar looks like.


It doesn’t matter what editorial calendar plugins you use, the most important thing is how you manage your editorial workflow. If you’ve already had a clear process for creating and sharing great content for your blog or magazine, an editorial calendar plugin should play as an added feature that gets your content writing more organized and productive.

Now it’s your turn, please share with us what WordPress editorial calendar plugin is your favorite?

Catherine helps businesses and people tell great stories via visual content strategies that drive more traffic, engagement, connect with the right audience and convert them into loyal customers through well-thought-out online sales funnels.
You can connect with her on Google+.

4 P’s of Content Writing in SEO 2018-2019

Power of Data, Personalization, Phygital & Platform

The thought is to make customized content tweaked in various arrangements of media

Each one of us composes, which implies there’s a great deal of substance which we experience, decipher, and after that speak with another person. Albeit, just a couple can call themselves content scholars and even less proceed to end up presumed journalists being perceived as writers, writers, etcetera. Inventiveness interests us, and in the present web times everybody is expending content at lightning speed.

Looking over, posting, loving, sharing, remarking, labeling, and it goes on when the Internet clients are kept drawn in with the substance constantly in multi day – in light of the fact that they’re presented with the sort of substance they’ve never run over. The kind of substance which catches their eye however you’ll be astounded to realize that half of substance isn’t unique (consequently, curated) yet is exhibited in an extraordinary shape as per the inclination of the intended interest group. To make customized content redid in various arrangements of media to enchant the planned client and connect with the present client base with intriguing and helpful substance is the ultimate objective. Furthermore, in this way, when angles, for example, inventive configurations and relatable substance help in building up an association, to fortify the effect of substance made, the fourfold power of 4 Ps conveys a colossal contrast to the table:

1.         Power of Data

Powerful written work impacts perusers, expert articulation makes an impression, and information is the thing that drives them. A blog may discuss a hundred things, however in the event that you run over two realities expressed alongside measurable information, the chances are amazingly low that you’d overlook. Besides, whenever you’re looking for an information driven read, you’ll return to a similar stage you read the first run through from.

2.         Personalization

Elegantly composed substance is what associates with the individual purchaser on an individual level. At the point when a shopper encourages on content through a specific media channel, it ought to have a steady tonality. A vehicle driven piece can’t have innovative languages; rather, the intensity of substance can be utilized by surrounding it with car phrasings which enables the peruser to relate with the issue in the most ideal way that is available. On account of innovation, now you can evaluate what sort of substance is being devoured on your stage and in view of the bits of knowledge, get changes the manner in which content is composed and make it more customized.

3.         Phygital

Imagine you’re in another city for a conference and don’t have much close by to do. With a vacant schedule and no more occasions to go to, you intend to achieve the airplane terminal early. Be that as it may, as you’re going to cross a theater, a motion picture application in your cell phone sends you a notice.

A notice which discloses to you the surveys of the most recent film which coordinates your interests and its show timings as per your flight timings. That is the intensity of phygital space – consolidating your physical world with the advanced world as though they’re one. By utilizing right story (substance) and suggestion to take action at perfect time!

On account of the developing AI, it conveys the capability of composing significant substance. Or on the other hand, even like the bot “Shelley”, a counterfeit neural system made by scientists at MIT’s Media Lab, fit for creating spooky stories on Twitter.

Your online impression permits machine figuring out how to draw in you from the information it continues gathering, reliably, toward the back from your web based perusing sessions and be of utility by giving you precisely what you were searching for in the physical world, at the opportune time.

4.         Platform

Ultimately, the stage you distribute it turns into the fourth rotate. An article around business won’t function admirably on a stimulation channel and a man looking for political news won’t be occupied with thinking about the following iOS refresh or cutting edge contraption to be propelled. Stage contributes exceptionally in the achievement of substance on the grounds that if served to the wrong gathering of people then neither it is relatable nor pertinent. Another preferred standpoint of choosing a stage before composing content originates from Artificial Intelligence. Today, you can get hold of all the data off the web there is to think about your group of onlookers, conveying you one bit nearer to picking the correct stage.

At last, content written work is tied in with seeing to exemplify and rehearsing to distribute in a vital way.

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