Content marketing is all the rage right now not only because it’s effective, but also because it’s accessible and easy to adapt to any business. As Julia McCoy of Express Writers revealed, she has successfully attracted $4 million in client revenue through content marketing, it’s time you invest in content marketing in a professional way.
When it comes to content marketing, you can write about virtually anything that’s engaging and educative. The more content you write, the more value you add to your target audience’s life. And the more trust you can build in your prospects eventually. That said, you have to write a lot. And a lot of content may get you overwhelmed if you don’t have a content plan in place to help you with a big picture of what you’re going to produce.
That’s when we need an editorial calendar.
In this article, I’m going to show you the top 5 WordPress editorial calendar plugins to help get your content writing organized and flowed effortlessly.
What Is an Editorial Calendar?
An editorial calendar is the foundation of the content you’re going to fill in your blog or magazine. It helps you plan beforehand about what’s included on your site and who gonna makes that happen.
An editorial calendar is more than just a schedule. In a big picture, think of your editorial calendar like a programmed timetable for your upcoming posts. When you take a look at this picture, you know what’s going on with your blog or magazine, you can determine which piece of content you and your team need to write and where to fill the gaps in your editorial schedule.
Do You Need an Editorial Calendar?
So the question is do you really need an editorial calendar? It depends. If you’re serious about content marketing and make a commitment to get your content writing to the next high level, you’ll need one. If you just, you know, dabbling around and writing your content randomly to your inspiration, you get nowhere and an editorial calendar is a waste of your time.
Benefits of an Editorial Calendar
With an editorial calendar, you can:
- Get more organized with your content writing. Instead of writing your content randomly, you now have a plan. You know what content holes you need to fill in your calendar to help educate your prospects. And at a glance, you know how to arrange appropriate time slot for your writing. You don’t have to stress out about what content you can write and when you should write it.
- Produce better content for your readers. An editorial calendar gives you a chance to step back and think about your content as a whole not just individual random posts. You will approach a topic that you want to cover on your blog or magazine in a more systematic way. You can also create a series of posts that discuss about a specific topic in more details. As a matter of fact, you provide more value to your readers, keep them more engaged with your content and stay longer on your site.
- Take priority on SEO. When you plan out your content with an editorial calendar, you put in priorities. You become more responsible for your content and what you should produce. You will prioritize your content based on keyword researches and put in the time and efforts for content that you know will generate the most results and engagement.
Top 5 WordPress Editorial Calendar Plugins to Get Your Content Writing Organized
Like other CMS, WordPress is super supportive and convenient if your business relies heavily on content marketing to grow and dominate the market. That said, a powerful editorial calendar plugin for your WordPress-powered blog or magazine is indispensable.
Let’s walk through these top 5 WordPress editorial calendar plugins, analyze their features and benefits and choose the one that’s most suited to your needs and gets your content writing organized and flowed effortlessly.
1. Editorial Calendar
Editorial Calendar plugin is the most popular WordPress plugins with over 40,000 active installations and 5 star review. The plugin gives you an overview of how your content is scheduled throughout the days, weeks, months and years to come. You can easily drag and drop to move posts and edit them right in the calendar. This editorial calendar plugin gives you the ability to manage the entire content of your blog or magazine in one panel.
- A glance look at all of your posts and their schedules.
- Drag and drop posts to change their published dates.
- Quick edit posts including titles, contents and times.
- Publish posts right from the calendar.
- Manage posts from other authors.
What You Can Do with this Plugin
Editorial Calendar gives you a bird’s-eye view of your scheduled and unscheduled posts. Take a look at the calendar and you know which posts are going to be published, the dates and time for each post. You can also see the unscheduled posts that are in draft mode. You can simply drag and drop these unscheduled posts to get them published on a given time of your choice. This makes it extremely easy if you manage a large editorial or content marketing team because you know whose content will be published in the next days, weeks and months.
Currently the Editorial Calendar only works with posts, not pages. And once the posts have been published, you can’t make edits or move to change their publishing dates.
2. Edit Flow
If the Editorial Calendar gives you an overview of your scheduled content so you know what content from who is going to be published, the Edit Flow is another powerful plugin to help manage your editorial workflow. Specifically, it allows you to collaborate with your team inside of WordPress. That said, if your content writing process involves in many stages, Edit Flow is the plugin you need.
Edit Flow comes with following features:
- An editorial calendar to give you a look at your content throughout days, weeks, months and even years.
- Custom statuses to help you redefine the stages of your editorial workflow.
- Editorial comments allow discussion between writers and editors of your content marketing team.
- Editorial metadata to help keep track of important details and keep your whole team on the same page.
- Notifications to send you updates on the content you’re following or in charge.
- Story budget shows your budget for upcoming content.
- User groups to organize your users into department or function.
What You Can Do with this Plugin
What I love about this plugin is that you’re in total control of your editorial workflow. You can have custom statuses for your content (from pitch, assigned, in progress, draft, to pending review) instead of WordPress default statuses.
These custom statuses make it easier for you to add new article ideas as pitches and wait to assign those articles to your team. You can also set editorial metadata and comments with your requirements for the articles (such as the deadlines, word count or keywords and ideas to focus, etc) so that they know how to follow your instructions properly.
Edit Flow is not only powerful in helping you collaborate and communicate with your team during production of specific content, it also empowers you to fill in your content ideas using Google Keyword Planner or Twitter Search. You can then assign the topics to your editorial team. This way you will never run out of ideas for new content which makes your content writing machine flow effortlessly. However, since this plugin uses custom statuses instead of WordPress’, posts with custom statuses may disappear if deactivating the plugin. That said, you have to change these posts’ statuses to Draft in order to see it in your post library.
Edit Flow is great to manage your editorial workflow. And it also gives you a glance look at how your content is scheduled during a given time. It’s as simple as that. If you want to schedule and promote your content to social networks directly from your calendar, or to get your content writing to the next higher level, you’ll need this plugin: CoSchedule.
CoSchedule is one all-in-one editorial calendar to help you plan, promote and execute your entire content marketing strategy. You’ll get everything organized in one place. You can create editorial workflow for your projects, collaborate with your team or schedule content updates to your integrated social networks and measure your efforts using its powerful analytics.
- A bird’s eye view of your entire marketing strategy. You can plan or schedule your blog posts, content and social media updates all in one place using the drag and drop feature.
- Get more organized. Within CoSchedule, you can use icons to categorize your content, custom color labels to filter or sort your content.
- Streamline editorial workflow and collaborate with your team.
- Create and schedule your social content right from the calendar.
- Add content to ReQueue, the social automation tool with built-in intelligence and let it automatically publish your content at the best possible traffic times for every social network.
- Measure your results.
What You Can Do with this Plugin
CoSchedule helps you do virtually everything. You can plan out, drag and drop to schedule your content. You can also communicate, assign tasks and collaborate with your team. In other words, CoSchedule has all the features from both the Editorial Calendar and Edit Flow. Additionally, it also allows you to promote your content to social networks as well as measure the results.
While CoSchedule is a powerful editorial calendar plugin to get your content writing more organized and efficient, it does come with a monthly fee. You have to sign up for an account at CoSchedule with a paid monthly plan before having full access to the plugin’s features.
4. Nelio Content – Social Media Marketing Automation
Unlike other previous plugins, Nelio Content works as an editorial calendar and a content assistant as well. That said, you can perform basic tasks like plan, schedule, create and promote content to social networks. And you also get other great benefits from this plugin. As your content assistant, Nelio will remind you of tagging your content properly, using images to illustrate your ideas and linking to old posts or other blogs. It automatically analyzes the quality of your content and gives recommendations on how you can improve it. Isn’t this amazing?
- Connect social networks to Nelio Content. Plan and schedule your social posts right within the calendar.
- Manage all your content on a unified calendar, collaborate and assign tasks to your team.
- Content assistant that makes sure you only publish high quality content. It’ll remind you to tag your posts, put in featured images or build links to other posts, etc.
- Insightful analytics to keep track of content that works best for you.
What You Can Do with this Plugin
Like CoSchedule, you can get your content writing to the next higher level using this plugin. This plugin is free with limited functionalities and advanced features if you subscribe to their Pro version. One great thing about this plugin is its content suggestion feature that helps you improve the quality of your posts before hitting the publish button.
5. Oasis Workflow
Oasis Workflow is an editorial calendar plugins that help visualize your editorial workflow. You can create your own editorial workflow with a simple, intuitive drag and drop interface, then let it automate your editorial process.
What interesting about this plugin is the visual interface. You can imagine how your editorial workflow works in reality when designing your workflow.
Oasis Workflow is like the Edit Flow plugin where you can communicate and collaborate with your team. However, while in Edit Flow, your team members are in charge of running the flow, in Oasis Workflow, your whole team is totally controlled by the flow. By this I mean, in Edit Flow, you change a post’s status to Pending Review if you want the Editor to review and publish it. In Oasis Workflow, you obey the designed flow. When finishing your posts, you submit to workflow. And then follow through it and submit the posts to your Editor for review and publish. The process may be the same, however the way it’s executed is different. Using Oasis, you know your content writing process is strictly tracked to make sure the high quality of your content.
What You Can Do with this Plugin
If you are managing a multi-authors site and have a strict publishing calendar, Oasis Workflow is what you need. It makes sure your team follow the workflow and work more efficiently.
One missing part of Oasis Workflow is that it doesn’t give you a glance look at how your content is published and scheduled. For that, you don’t have a big picture of how your editorial calendar looks like.
It doesn’t matter what editorial calendar plugins you use, the most important thing is how you manage your editorial workflow. If you’ve already had a clear process for creating and sharing great content for your blog or magazine, an editorial calendar plugin should play as an added feature that gets your content writing more organized and productive.
Now it’s your turn, please share with us what WordPress editorial calendar plugin is your favorite?
Catherine helps businesses and people tell great stories via visual content strategies that drive more traffic, engagement, connect with the right audience and convert them into loyal customers through well-thought-out online sales funnels.
You can connect with her on Google+.