If you want to sell products or services, you know you need sales copy. Without copy, even the greatest products can go unnoticed. Copy is what helps your readers understand your product’s benefits and why the product is (or isn’t) a good fit for them. Without copy, it’s all just a guessing game and…
8 Content Writing Tips For A Full Body Massage Spa
Do you run a spa that offers treatments such as full body massage? Are you trying to develop your website, but you’re stumped for fresh ideas?
If so, you’re not alone. In fact, 63% of business owners site generating more traffic and leads as their biggest marketing challenge.
Developing the right content strategy is challenging, but it’s not impossible.
In this post, we’ll reveal eight proven content writing tips to bring more full body massage clients to your spa. Read on!
1. Pretend You’re Google
This may sound silly, but hear us out.
Pretend you’re someone who doesn’t know much about massage. Maybe you’ve never even had a full body massage, but you’re curious about it.
You sit down at your computer. You open Google. What do you type into the search bar?
Whatever your answer is, that’s the content you need to create. Think about common questions and concerns people have, and then write content that answers it.
Here are a few ideas to get you started:
- How does massage work?
- Is massage good for you?
- What is a full body massage like?
- What are the benefits of full body massage?
- Will massage help my headaches/anxiety/arthritis/etc?
By crafting content that addresses common questions, you’ll make Google happy and drive more people to your site in the process.
2. Jot Down Ideas As They Come to You
To consistently drive visitors to your site, you need to consistently create fresh content. This could be a few times a month, a few times a week, or even every day.
The question is: How do you come up with enough ideas to write about?
The answer is to always keep yourself in “research mode.” Pay attention to questions and comments you hear from current clients. Record thoughts and ideas as they come to you, perhaps using an app like Evernote.
Peruse forums and massage-related sites to see what people are talking about. Stay up to date on the latest trends, techniques, and developments in the world of bodywork.
Is everyone talking about a new modality? Be the first spa in your area to write a post on it. That way, when locals search for information on it, they’ll be directed to your site for the answer.
3. Find Your Own Unique Voice
No two people sound alike, just like no two writers write alike.
Even if there are other writers you admire, don’t try to copy their style. You have your own voice, your own opinions, and your own expertise. Let it shine!
If you’re still struggling to find your voice, collect a few articles from writers you like.
Analyze their introduction, their format, and their structure. How do they develop and present their ideas? How powerful is their conclusion and call to action?
While you don’t want to copy someone else’s style, it helps to study what works for other writers. Then you can use these points to develop your own writing voice.
4. Stay On Point
If you’re writing about a topic you’re passionate about, it’s easy to start rambling. You might also feel tempted to cram as much information into each post as possible.
This is a surefire way to lose your readers.
Every post you write should have one point, and one point only. If you want to discuss the benefits of prenatal massage, that’s great.
But don’t write a post about prenatal massage, full body massage, reflexology, acupuncture, and Chinese medicine. Your readers will get so lost and confused they’ll likely move on to a post with a narrower focus.
Also, through your writing, make sure the type of full body massage services you offer is clear. A site like RubRatings is fine if you offer sensual massage.
But you don’t want clients walking into your high-end day spa expecting extra “services” you don’t offer.
5. Create Irresistible Introductions
You only have a few seconds to hook your visitors and convince them to read your post.
If your opening sentences don’t immediately grab their interest, they won’t hang around long enough to read the rest of the post.
Craft your headline and the first sentence in a way that brings readers smoothly and naturally to your main point. Ask a question that arouses interest or makes the reader sit up and take notice.
You might also open with a surprising fact or statistic. Dangle an interesting tidbit for your reader, and he’s likely to take the bait and continue reading.
6. Edit Ruthlessly
Even the most experienced writers need editors.
If you can’t hire one, learn to be your own editor. Remember that the first draft of any piece of writing is never “done.” It always needs fine-tuning.
Keep your sentences and paragraphs short and concise. You’re writing for an online audience with a short attention span. Now is not the time to be wordy or prosaic.
Make your point in as few words as possible. Eliminate unnecessary adjectives and adverbs. Edit, edit, and then edit some more–until your writing sparkles.
7. Use Keywords Correctly
Do you know which keywords will drive more traffic to your site? Do you know how and when to use them in your content writing?
Using keywords correctly is one of the biggest aspects of search engine optimization (SEO). If you’re not sure where to start, do some research or hire an SEO company to help.
In the meantime, as you create content for your site, remember to avoid keyword stuffing. Placing “full body massage” 57 times throughout one post is a sure way to get your site flagged by Google.
8. Write in Active Voice
Our final content writing tip is to always write in active voice. If it’s been a while since English class, here’s a quick refresher.
- Many benefits are enjoyed by people who get regular massages.
- People who get regular massages enjoy many benefits.
See the difference? The first example is written in passive voice, which sounds awkward and wordy.
In contrast, the second sentence is written in active voice. It’s easy to read and understand. It also emphasizes the subject of the sentence (people).
If you need help with this, a free app like Hemingway can identify and help you correct passive voice.
Armed with these insightful tips, you’re now ready to write compelling, valuable content for your website.
Looking for more advice on writing about full body massage–or any other topic?
Check out our latest writing posts for more helpful tips and tricks from the pros.
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Content writing is an art of providing a new look to your dull and mundane web business. if content writing is done as per the SEO norms then your business will prosper in full form. Ones your website is ready the next task on the cards is web content writing. You’ll be amazed to know that all the old and existing websites have started reframing their content so that they can attract more customers. it has been said that proper and exact web content establishes the delicate relation between targeted web content and commensurate increase in web business.
While doing content writing theme of the website should be kept in mind as content has direct relevance with the website. if your website looks attractive but written content is stale and out of focus then you end up loosing some of your potential customers. That’s why it should be done according to central theme of web site as well as nature of web business. Relevant content always contribute to your business and attracts more and more customers. as we know the fact that the traffic is generated from targeted content which is dependent on the chosen set of relevant keyword and key phrases. Thus, web writing should be done keeping those keywords and key phrases in mind. the crux is that when you write keyword centric content, you’re directly related to the central theme of your web site. And mind you this is the easiest of the method.
Prior gearing up for web content writing it is wise to decide on the main direction the web site is to take. as we know content development is a never ending necessity and constant updating is required. Thus, maintaining targeted content is an art and follows the logic of convergence of ideas. in big organizations, generally content writing is divided among cluster of content writers. This results in haywire of the content development and its theme. Thus, to avoid such events there should be frequent and close coordination among cluster heads and among cluster members. However, in small organizations these are rare incidents as particular content writing is headed by a particular content writer. But on the flip side, small organizations cannot cater heavy work-load which only big organizations can.
Thus, a successful web business is entirely dependent upon the proper content writing and content-development. in content writing and its management there should be a consensual approach and long-term planning which will be in tune with the central theme of the website. a lost focus can create havoc in the long term which will result in business loss. So, the final words are slow and steady wins the race.
It is a common mistake to think all types of writings are the same. Writing a blog or an essay is completely different from writing an academic piece. Academic writings need to follow some strict rules.
What is academic writing?
Academic writing mainly involves writing reports, papers or essays focusing on research data. The purpose is not to promote or entertain the readers. But to convey scholarly information to a small group of qualified audiences.
What is content writing?
Content writing is mainly done for the websites, blogs or other online media. The purpose of content writing is to promote a website or a business to a comparatively large set of audiences. Another aim of web contents is to help a site rank better in search results.
Here are the key differences between academic writing and content writing.
An academic article has a very well defined structure. General content writing does not need to be that systematic. Depending on the topic and purpose, a content can have any shape or form.
Academic or scholarly writing is formal in nature. It is not supposed to have a personal tone. Sentences cannot be ambiguous. Each sentence should have a clear meaning and purpose. Academic articles are not a good place to express personal opinions.
Web contents are usually informal. A personal tone is appreciated here. However, each website has its own brand voice. And the contents of the website should reflect that.
Short sentences are ideal for contents. It makes them easy to read and understand. But they are not always good for academic writing.
Staying away from ambiguity is more important in scholarly works. Complex sentences are often useful in that regard.
Academic writing may require images. These images complement the central idea presented in the article. No image is used for decorative purpose. And each image must be accurate.
In content writing, images serve several purposes. One is to grab the attention of the reader. Images make the article more presentable. They help the writer illustrate their key points. Most of the articles on the web also have a feature image.
Academic writing is a completely different thing than everyday writings. You need to be a subject expert or at least need to do some deep methodical research to write an academic content.
General contents do not require that much formal research. But it never means it is easy to write high-quality web content either. Making an article readable, interesting and marketable is quite difficult. No matter what type of content you write, you need to put a lot of time and effort to succeed.
The post The Difference Between Academic Writing and Content Writing appeared first on Helix Digital.
Top 10 Tips On Content writing for Marketing a Website
The digital world with websites and apps are the most dominant thing on the planet right now. With websites, there is also a constant need for content. Without content no website can function efficiently. Content is king. That is a basic thumb rule. However, writing for a website with intent to market it, is not an easy job. It isn’t the same as writing content in general and there are several aspects involved. Writing for a website involves you gauging the reader’s perceptions, holding his attention as well as focusing on features that will help the website rank higher in search engine searches. The last part of that sentence is important as that goes on to determine how visible the website is or how much popularity it gets. Even non technical talented writers need training on content marketing and how to write for websites to actually produce good content for the web. This is a comprehensive guide to help you with the basics of writing for the web. Web content writing skills will only improve with constant practice and research so keep at it and soon you will be producing really good content.
- Clear and straightforward content
As much as winding language and flowery words work well in magazines and books, it is a complete no for websites. Get to the point as soon as possible and keep the content crisp and short. Do not add unnecessary unrelated information. A person browsing the internet has a very short attention soon so the moment to you start beating about the bush, he will just shut the link and open a different one. Write articles that are a minimum of 350 words but do not ramble on for too long.
- Headers and bullets
For easy comprehension, bullets and headers can go a long way. Making your point more precisely and in a more organized manner is possible only with the help of bullets. Headers help in organization as well as grasping the interest of the reader. Use the header tags when you write. Web content writing skills essentially revolve around making content easy to read, precise and a good presentation.
- Adjectives and keywords
Use of adjectives can make your article a lot more interesting. An adequate adjective in the title or a header can make a reader interested in your article very easily. Keywords are the main words that your article revolves around using these maximum number of times help in SEO. Doing keyword research is also important. There are several tools available for that online. Choose keywords that are not written about too many times and create a niche field of your own. Creating a domain space where you specialize in writing about things of a particular category will always help in the longer run. Domain authority might be difficult to establish very quickly but slow and steady progress is possible with dedication and sincerity.
- Understand you target audience
One of the main components of content marketing tips is undertsanding the target audience or who you are writing for. When you are writing for a particular age group, you need to use phrases and words that this age group will relate to. If it is for the youngsters, hashtags and short forms like LOL and others will help you strike a chord with them. If it is an older age group, your tone should be a little more formal. If your audience is a very niche audience, you can choose to write in complicated winding language but make sure you have a dedicated audience before you do that. Essentially, try sticking to non complicated language that everyone will comprehend for a wider audience base.
- SEO is queen
SEO is important for your website and that should be kept in mind no matter what people say. Search engine rankings will determine a lot of your website’s popularity and good understanding of SEO is essential for anybody developing content. SEO drives traffic to your site. To understand more about SEO you can contact Digital Floats (A premier institute that provides training in digital marketing in Hyderabad) that can help in providing the right kind of guidance required to learn about writing and marketing content.
- Don’t focus too much on SEO
It is important but there is one more factor that is more important. That is, the quality of your content. What happens with well developed site lacking quality content is that people land up on their site through search engines, but finding trashy content, they leave and never bother visiting again. So SEO is definitely crucial but do not compromise on your content while trying to stick to SEO rules. Rich and relevant content is very important so do not ever compromise on that.
- Creativity is good but do not overdo it
Creativity and catch phrases are always great as they help in getting people interested. But keep that to a minimal. The usages of a lot of creative terms will only frustrate the reader who usually has a very short attention span. That reader only aims at scanning through the article and the moment you throw him in a situation where he has to over think things, he will get bored of it. So be creative but do not over do it.
- Internal links
Internal links are links that lead readers to different pages of your website. These help in driving more traffic to your website through your own website. But again, do not use them in irrelevant ways as that will only have an adverse effect. Outbound links also help in enhancing SEO of your article so if there are links that are very relevant to your content, give their links.
- Call to action methods
This is crucial to keep the reader involved in your website. All content marketing tips revolve esentially around keping your reader involved. A call to action button is a sentence at the end, that tells the reader to leave a comment, share the post, email you or invite some action that is easy. This way, you get relevant feedback from your reader that you can implement in subsequent posts. You also get in touch with your readers who are the most valuable components of your website.
- Importance of content
At the end of the day, it is your content that will sell. Do not plagiarize and write on topics that too many people have already written about. Choose off beat topics or offer newer ways of looking at the same old topic. The importance of content is that it goes on to determine how much people like your website. (A leading institute that offers training in digital marketing in Hyderabad) can help in providing the right kind of guidance required to learn about writing and marketing content.
What we clearly understand is that content forms one of the most important aspects of websites. No matter how well the website is designed and how much money you spend in marketing it, unless you have good content, you will never be successful. Be regular with posting content and make sure that the content is top notch. Research a topic well. Incorrect facts and figures can land you in trouble. Avoid grammar errors and keep your articles short and sweet. Creating fresh content might seem like a huge task, but you can always recycle your old content in innovative ways when you are absolutely out of ideas. This article was essentially about writing tips, however, only writing will become boring after a while. Use of images and info graphics can go a long way in making your normal content very exciting. Simple tools available on the internet can help you in this regard. Be creative and feel free to bend some rules to experiment yourself.
The post Top 10 Tips On Content Writing for Marketing a Website appeared first on Digital Floats.
A CONTENT WRITING TUTORIAL FOR WHEN YOU NEED TO WRITE FASTER
When I started my freelance writing business, I had to write a lot of content. Content writing is still the fastest way for a freelance writer to earn money. Yet sometimes it would take me two to three days to get out one good article written. Clearly, I wasn’t going to maximize my time, and my income, this way.
I’m always looking for ways to write content and copy faster. The truth is, creating high quality content does take some time. The good news is I’ve got eight steps I’ve adopted over the years to write content faster. If you use these eight steps I guarantee it will help you create high quality content even faster.
7 QUICK CONTENT WRITING PRINCIPLES
1. Flip your your self-talk.
If you want to change anything in your life, you first have to take look at your own self talk. No content writing tutorial is going to help you if you are telling yourself the wrong things.
What are you saying to yourself? What’s the story you’re telling yourself about the thing you want to change? If you are telling yourself, “I’m a really slow writer and it takes me forever to write these newsletters,” … guess what? You will be a really be a slow writer and it will take you forever to finish your writing jobs.
Your subconscious mind is a powerful little machine. You want this machine working for you in a good way.
If it is tellin you “Man, you write way to slow!” Call it a lie and change what you are telling yourself, … “Mama, you so fast!”
So before you do anything else, flip your internal script.
2. Start With The End.
This is actually one of Covey’s 7 Habits. He calls it “Begin with the end in mind”.
You want to think about your end result. What is the thing that you want your reader to walk away with? What action, if any, do you want them to take?
Then you have to reverse-engineer your content to get them there. For example, as I was creating the answer to this very question, I asked myself, “What do I want you to walk away with after this article?”
And my answer?
A highly actionable list of things that will help you write faster and a resource that you’d want to share with your friends.
3. Constantly grow you list of ideas.
Let me be open with. Sometimes I’ve wasted a lot of time trying to figure out what I should write about in the first place. I’m betting you have done this too?
Solution: Keep a running topic list of all your ideas.
If you get inspired by magazine articles or interviews or anything you watched on TV, write it down. Something that works well for me is questions that people ask all the time. This is excellent source material.
You can use a notebook, you can use Google Docs, or you can use Evernote which is what I do. Some writers I know use their iPhone and get Siri to help out.
4. Brevity is sometimes best.
High quality content does not mean long content. While it is important to stick to your client’s guidelines for the content you are producing, sometimes the best way to serve your audience is to make it short and sweet. nobody’s not going read your content because it is too short.
5. Make a sketch.
You might consider this an outline, but not in the formal sense. I often use a single flip-chart sheet for this.
With my marker, I write the action I want my reader to take at the top of the page. Then under that, sometimes in a different color marker, I list the main points I’m going to write about. This also prompts me to note what main points I may need to research a bit more. Under each main point, I try to come up with one to no more than three sub-points.
Once I have this sketch, I just need to join it all together with my words!
6. Don’t edit while you write.
This is my BIGGEST point in the content writing tutorial. This is the step that will dramatically increase your content creation speed. Get everything out and don’t edit as you go. It only slows you down.
For instance… if you are writing and you think of better way to say something, don’t delete what you just wrote. Just stop, write the sentence the new way and keep going. This frees you up from making it perfect the first time and allows you to just get everything out. Editing is usually much faster process when you have a lot of content on a page.
7. Pay attention to “Parkinson’s Law”.
“The amount of time one has to perform a task is the amount of time it will take to complete the task.”
Another way to say it is work expands with the time allotted, so give yourself a time limit.
Now you have seven great principles to follow so you can create and writing content faster. I hope it helps you. Please come back and comment about know how it goes.
Also, if you’ve got strategies on how to write faster or you want to let me know what strategy from this post resonated with you the most, I want to hear it all about it. Tell me about it in the comments below.
What do you know about your website’s audience? How well do you understand them? as with any communications medium, the web requires authors to have a good understanding about those with whom they wish to communicate.
Content writing can be one of the most difficult parts of search engine marketing. You need to write to please both the search engines and your website’s audience. a good Search Engine Marketer (SEM) will understand his or her target audience. a great way to understand your targets audience’s nature, you can conduct online market research. Doing thorough research can bring valuable information such as the keywords that you as an SEM needs to be targeting. When writing your content these keywords need to be weaved into it while still focusing on the purpose on the content.
When it comes to content writing the first thing you need to keep in mind is that your audience needs to be drawn in. the content needs to be interesting, descriptive and it needs to lead the audience to a purchase decision.
How your content is written can affect how your website appears in relation to its competition. to search engines such as Google, the content of your website is very important. You can no longer just pummel your content with one specific keyword to try fooling search engines into listing your website higher in its rankings. Many search engines now search your copy for relevancy, making their results more valuable to users.
Another useful byproduct of writing quality content for visitors is that if they like it, they will link to it. This will result in the page (and the site) climbing even higher in the search engines’ rankings.
In the end it is your website visitors that you should write for and not the search engines. Search engines are looking to please their users and so should you.
Colchester digital marketing agency 4 Contact UK announced that it will focus exclusively on providing professional copywriting, SEO and content writing services for local businesses interested in developing sustainable branding and content marketing strategies.
Colchester, United Kingdom – April 7, 2018 /PressCable/ —
4 Contact UK, a digital marketing agency based in Colchester, announced a full range of copywriting, content and SEO writing. Local businesses in Colchester and the surrounding areas benefit from professional articles, blog posts, website content, whitepapers and other materials, with the agency ensuring high-quality content optimised for maximum local Google ranking.
Quality website content is essential for modern businesses, as consumers tend to associate content quality with overall professionalism and trustworthiness. Furthermore, the latest SEO updates have increased the complexity of the keyword ranking process, making it crucial for website owners to work with expert SEO copywriters to increase local search visibility.
4 Contact UK provides a full range of copywriting and SEO content writing for local businesses in Colchester and the surrounding areas.
Business owners can contact the Colchester agency for professional copywriting services. 4 Contact UK works closely with each client to identify the best topics or provide quality content on specific topics of the client’s choice. The agency offers professional writing in a wide range of genres, including standard website page copy, articles and blog posts, e-books, video scripts, press releases, whitepapers, technical writing and various others.
By working with 4 Contact UK, business owners can develop an efficient copywriting, content-marketing and SEO strategy to showcase their brand profile, provide customers with quality, informative content, and integrate call-to-actions for efficient lead generation.
Furthermore, since all content is optimised according to the client’s target keywords, local businesses also benefit from significant improvements in terms of local Google ranking.
Companies interested in improving their online authority can also contact 4 Contact UK for complete media relations services. The agency provides one of the widest media distribution services currently available, allowing local businesses to have their news pieces published on high-authority media platforms such as ABC, CBS, NBC and FOX.
Interested parties can find more information by visiting the above-mentioned website.
Name: Louisa Goldstone-Smith
Organization: 4 Contact UK
Address: 18 Memnon Court, Colchester, Essex CO2 7QW, United Kingdom