Content Writing As A Career

Reading novels has always fascinated me. I enjoyed reading fiction stories since childhood. This love for reading has turned me into a voracious reader and eventually an informed writer. I like to explore various genres in writing.  Basically writing isn’t something which everyone can do. You ought to have a flair for content writing in order to get going. You need to explore yourself, try your hands at different genres of the content writing world and most importantly have a knack for the English language while being well-versed with the basics of grammar.

Content Writing As A Career

It takes a lot of dedication, hard work and patience to make a career in writing. You need to read a lot, be it novels, fiction as well as non-fiction, magazines, newspapers and the best stuff on the internet. From the best stuff, I mean the relevant information which will help you improve your writing skills.

As rightly said by Sir E L Doctorow, ‘Writing is an exploration. You start from nothing and learn as you go’.

If you are looking forward to becoming a full-time writer, part-time writer or a freelancer to earn useful income, I suggest you go for a Comprehensive Creative Writing course from Writer’s Bureau, a UK- based learning institute which will turn your dreams of becoming a writer into reality. After all, turning your passion into a full-time career is truly fulfilling and only a few have the privilege of doing that.

Courses offered by Writer’s Bureau

The Writer’s Bureau Institute has been providing writing courses since 1989. The writing courses include:

  • Comprehensive Creative Writing Course: Covers all the genres and styles of writing. Recommended for beginners
  • Proofreading and Copy Editing Course: Specially designed for error-free writing.
  • Complete Copywriter Course: You will learn how to write a successful copy from the ace copywriters in the UK.
  • Freelance Journalism Course: Do you aspire to become a freelance journalist?  Then this course is designed for you.
  • Writing for Children Course: Writing for children isn’t easy as it seems. Learning to write for children of all ages is what you will study in this course.
  • Novel and Short Story Writing Course: Want to publish your novel? Go for this course to make your writing dreams come true.
  • Non -Fiction Writing Course: Covers Non-fiction genre of writing and helps you earn money quickly through your published work.
  • Fiction Writing Course: Aims at TV, stage, films and radio-writing. Also covers novels and short stories.
  • Article Writing Course: Enables you to write articles fit for publication.
  • The Art of Writing Poetry Course: Enables you to compose poems.

These and many other such advanced courses are provided by the Writer’s Bureau Institute to enhance your writing skills. The skills which you gain from these courses will help you achieve desired success in your writing endeavour.

A Final Note

If you are a beginner, I will strongly recommend you to take up a Comprehensive Creative Writing Course as it covers all the genres and styles of writing ranging from newspaper articles and magazines to writing a novel( fiction and non-fiction). The study material is equipped with well-designed modules covering each topic systematically and accompanied with supplements to brush up your grammar. You will also be provided with the assignments to test how much you’ve absorbed by studying the modules. Your assignments will be corrected and returned to you by the ace tutors of Writers’ Bureau. You will receive the tutor support throughout your course.

So, what are you waiting for?  Go for the course you love and fulfil your dream to become a published writer.

Happy writing!

Source

https://topprnotes.com/content-writing-as-a-career/

Content Writing Tips for Readers and SEO

Content Writing Tips for Readers and Search Engine Optimization (SEO): SEO is a term used by Internet Marketers to describe the process involved in trying to improve the ranking of a web page so that its search engine visibility becomes higher. A higher search engine visibility means that the website will be placed higher in search engine results.’>SEO

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5 Ways to Create SEO-Friendly Content While Addressing User Intent

Gone are those days when you could put up search engine optimized content on your website and expect it to rank higher in the search results. SEO maybe still a thing, but in the past few years, a lot has changed in the field of web content.

Search engines like Google are getting smarter with each passing day, and as we proceed towards the age of automation, filling your pages with mindless will no longer help you feature in the first few SERPs (Search Engine Results Pages).

Google recently revealed that their latest search ranking depends heavily on the keyword intent. In fact, the latest updates made in Google algorithms focus primarily on identifying the intent behind a particular search to offer richer user experience.

So, when you are composing content for the internet, whether it’s for a blog or plain and simple product description, you need to keep the users in mind while optimizing it for the search engines.

Sadly, most content writers believe that it is hard to prepare SEO-friendly content that appeals to the audience. But that should not be the case. The primary objective of search engine optimization is to prioritize content that was helpful to the users, and it has always been that way.

If you are finding it challenging to prepare content that serves the user’s intent while complying with the search engine requirements, then these following tips may be of some assistance to you.

  1. Acknowledge user’s intent:

As mentioned earlier in the post, search engines like Google are improving their operations to offer richer user experience, which is the reason why they are focusing more on the elements like the user’s intent behind the particular search. If you want your website’s content to feature in the front of the SERP, you will require acknowledging the user’s intent.

At first, you need to understand what “user intent” means. It is the objective of your audience which they desire to achieve when they put some keywords, phrase or query into the search engine. Understanding the user intent allows you to prepare content that addresses the concern of the user more accurately.

For instance, if a user enters the keyword “best laptops under $450”, it describes his intention for buying a laptop. Similarly, if the user enters the keyword “”, it shows that he/she is willing to hire an assignment writer online. So always prepare your content in such a way that it addresses the user intent.

To find what the user intent is, you may need to identify the different stages of a buyer’s journey. Well, that’s another thing that you need to consider while creating a piece of content.

  1. Identify the stages of buyer’s journey:

Well, if you don’t run a business, don’t be alarmed. In this particular case, the term “buyer” describes anyone who is a potential consumer of your website content. You may already be aware of the fact that you need to understand the needs of your audience before you can write for them. And to do that with precision, you need to identify the buyers’ journey and its different stages.

As discussed in the previous point, user intent depends a lot on which stage the buyer is currently is. Practically, there are three stages of a buyer’s journey, and you will have to identify each of them distinctively to prepare a user-friendly content.

The first stage is the “awareness” stage, where the buyer or the audience identifies the challenges or opportunities. In the “consideration” stage, which is second in the line, the buyer usually has a clearly defined objective or obstacle, which he tries to evaluate with different approaches to pursue the objective or overcome the obstacle.

In the last and final stage, the “decision” stage, the buyer has already chosen an approach to pursue his goal or to overcome the obstacle and try to find the best offering to meet his needs. A carefully describes how you can get the necessary information about these different stages by asking several questions.

Addressing the user intent becomes a lot easier when you know where the user is in his buyer’s journey. However, you also need to optimize the content as per the search engine requirements for better results, and Keyword Research is the study of keywords used to describe an article, page, blog post or entire website and how to build targeted traffic.’>keyword research plays a crucial role in that.

  1. Do keyword research:

Whether it is the matter of user intent or the subject of search engine optimization, keywords play a crucial role in both fronts. It can be used to identify the search intent of the users, and simultaneously it can also function as the focus of the content that you are drafting.

It will be wiser for you to conduct keyword research before you start composing the content. Professional content marketers always do that to find out which keyword is most frequently used by the audience they are serving. Tools like Google Keyword planner are quite useful in finding the right set of keywords.

However, finding the right keywords isn’t enough to create SEO-friendly content. You need to be little clever with the placement of the keywords in the content. This is the part that creates challenges for the SEO copywriters. You cannot just randomly use the keywords and expect better search rankings on the internet.

As mentioned earlier, the latest Google algorithm prioritizes the user intent while ranking a page. So, you need to be mindful while using the keywords in the content. It needs to make sense. If the keyword density goes higher than 4 percent, it may be detected as .

There are several things that you need to understand while using keywords in the content. Firstly, find the long tail keywords, which are used commonly in your industry. Maintain their density around 1 percent in the content. You can use the primary keyword in the title, the first 100 words of the content, its meta description, the first headline of the content, and in between the content, maintaining the density of 2.5-3 percent.

  1. Add humor to the content:

Optimizing the content for search engines as well as the users may provide you with a certain level of traffic. But in order to improve your chances of getting more visitors to your website, you may need to make the content rather interesting for the user.

You need to understand that there are several other websites on the internet that offers the same kind of information for the particular keyword search. In order to drive more number of visitors to your website, you need to be innovative with the presentation of the content.

Presenting your content in a humorous tone may be the key to more traffic. You may have seen the “BuzzFeed” articles. They may use a lot of clickbait headlines, but they do publish some interesting content. You don’t necessarily need to follow their style of writing, but you can certainly learn how they do it.

Google may be smart, but it still doesn’t know how to measure humor or other factors that excite users. So you will still have to rely on the SEO and search intent to rank higher in the SERPs, but to make it more appealing to your users, your aim should be to make the content more enjoyable for the readers.

  1. Use case studies to engage users:

Neil Patel, a renowned SEO expert, suggests that case study is one of the most effective forms of content that allow a website drive more traffic. He believes that the research-based content like case study creates more impact on the audience, especially in the case of business-to-business buyers.

Just ask yourself – if you were a user, would you choose a website that offers general information or the one which offers in-depth details with proper evidence and statistics? Of course, the second one. So you perhaps using a case study of the brand you are working for or something that you have experienced yourself can be great content for maximum audience engagement.

Everyone likes good stories. Be it in the form of a case study or a story that describes your journey and the challenges you have encountered – if you are able to connect with your audience, it will certainly drive more traffic to your content. People often get inspired by such writings. And even though you may require search engine optimization, offering such form of content often help improve your readership, if it’s presented properly.

You need to understand the fact that people come first. Your website, the content you publish in it and the services you want to market using the content – everything is for the people. So you cannot expect to attain success from the content if that does very little to serve the people.

As mentioned previously, SEO should be used to complement user intent, not to complicate the content for the users. With the help of these aforementioned tips, it may be easier for you to draft content for the users while ensuring search engine requirements. Remember, you cannot expect one to work without the presence of other. It will be beneficial for your website if you can produce content that addresses the user intent while fulfilling the search engine requirements with conviction.

About the Author:

Ammie Jackson is currently working with one of the leading providers online services. Previously, She has worked as an SEO copyblogger at a reputed organization.

Source

http://pureresiduals.com/content-writing-tips-for-readers-and-seo/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PureResiduals+%28Pure+Residuals%29

Five Special Characteristics of Content Writing for Education Marketers

Five Special Characteristics of Content Writing for Education Marketers

There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important to understand what they are and how to leverage them for your marketing success.

Inbound marketing is a broad strategy that requires a blend of skills, techniques, and tactics to work well for your school.

The goal of inbound marketing is to attract inquiries from prospective students and parents (email, calls, in-person visits) to your admissions office. This is a different approach than going out to find prospectives, which is outbound marketing.

Inbound marketing gives your school’s recruitment team a much stronger chance with prospective students than outbound marketing. Your prospectives are coming to you — they’ve self-identified as leads.

But today, we’ll kick off two posts that get to the heart of all of these tactics: content writing and copywriting.

Writing: The Heart of It All

Words are at the center of inbound marketing. They provide the cohesive thread through all the rich media content you publish for your audience.

When you place video content and images in your marketing messages, they should reflect the ideas you convey in the words on your website, blog, newsletters, and print materials.

So let’s begin our series here with content writing.

Content Writing

In one of the most prophetic blog posts ever written, Bill Gates coined the term “Content is king.” And to this day, he’s right!

Content writing provides Internet users with information or entertainment.

Because people are looking for the information that has answers to their questions on the Internet, content writing is one of the most powerful tools you can use to attract visitors to your site.

We like to call it “edutainment.”

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.” – Bill Gates

Content writing is where you write the answers that your audiences are looking for from your education brand.

But that doesn’t mean it has to be boring!

Content writing isn’t as formal as academic writing. Here are some the special characteristics your content writing should have.

Content Writing Characteristics

Informal: Essays and dissertations are formal and have a professional tone. But content writing is marked by its casual, informal style. Content writing stays away from big words, staying at about a sixth-grade reading level.

That doesn’t mean that the content itself has to be simplistic! If you’ve ever read a book by the bestselling author Malcolm Gladwell, then you know the style and tone I mean.

Malcolm’s books talk about complex, profound insights and cite large amounts of data. But his writing is easy to read and hard to put down.

Conversational: Academic writing loves to write in the third-person. Content writing is personal, using the first and second persons freely.

Airy: Good content writing allows the page to breathe. That is, there’s plenty of white space in between the text which helps the reader to scan the content more quickly.

Sentences are short. Paragraphs are 1 – 3 lines thick. And, again, words are kept to a sixth-grade level.

All these tactics keep the content light and airy, enticing the reader deeper into the text.

Discoverable: Content writing uses different techniques such as backlinking and SEO to help it stand out to your prospective students in the ocean of content on the web.

Episodic: Content writing doesn’t cover the entire subject all at once. It’s not comprehensive. It’s episodic.

(Man, I wish I had a sixth-grade level synonym for episodic!)

By writing out your thoughts in smaller “episodes,” you can publish new content more frequently and better keep your audience’s short attention.

Plus, writing out your content in a series of posts instead of one mega post will keep your audience coming back to your site for more.

Content is King

Bill Gates was right about a lot of things — and he certainly was right about this: content is king.

Inbound marketing for education relies heavily on content writing to build educational brands by attracting and cultivating prospective students or donors.

You might assume writing would come easily to education marketers. But the rules of successful content writing are different than academic writing, so you need to keep the characteristics above in mind when writing your marketing content.

Most of the time, schools need more help setting up their content marketing than they do running it.

That’s why when we create a new website or a new content creation workflow for our clients, we set it up with user-friendly, easy to maintain technology and train school staff how to write and publish their content online.

SEO Content Writing: 4 Valuable Tips You Can’t Afford to Miss

Even if you’ve heard this line before, it still bears repeating: Quality content is essential for SEO.

I mean, it’s really, really important.

Remember, all that search engines ever care about is the experience of their users. As such, it’s their duty to provide them with the most relevant and useful content based on their queries.

queries
Image source: Snap Agency

This begs the question, “how do you write website content for SEO?

Fortunately, it’s not as hard as you think.

In this post, I’ll show you an easy and repeatable system that will help you create polished, SEO-friendly content every single time.

Let’s begin.

1. Understanding Your Audience

If this was about anything else, be it link building or PPC, I’d tell you that is always the first step in any online strategy.

But since we’re talking about SEO content writing, we need an approach that puts your audience first.

Keep in mind that you’re not only producing content to get the attention of search engines. You also need to position yourself as an authoritative and trustworthy brand that your target audience can lean on for advice.

That said, your content strategy must be built upon your target audience’s needs. And to help you determine what they could be looking for, it’s time to do some content research.

Here are some of the tools and websites you can use to get started:

Q&A Websites

One of my favorite places to do content research is a Q&A website known as .

Why? Because on top of the topic ideas you can get, you can also offer your content as answers to related questions, thereby allowing you to scoop some targeted traffic from the site.

Using Quora isn’t rocket science, either. All you need to do is type in any relevant term or phrase and watch the suggestions roll in:

For more ideas, select one of the “Topic” results that appear right above the suggestions. For example, if you searched for the topic “Search Engine Optimization,” here are some of the discussions you’ll find:

search for topicGoogle Alerts

While Q&A websites are great for unearthing evergreen, informative content ideas, you can use to capitalize trending topics for quick traffic. This is highly effective if you match it with a social media marketing strategy that maximizes the exposure of your content.

Just like with Q&A sites, you can start using Google Alerts with a term or phrase related to your niche:

Of course, you can use Google Alerts for its intended purpose of sending notifications whenever new, trending content comes up in your niche. To set the alert, click “Show options” to set the frequency, source, language, and other parameters before clicking “Create Alert.”

create alertLong Tail Pro

While is meant as a keyword research tool, you can also use its “Google AdWords Suggestions” feature to refine broad terms into usable content ideas.

LTP lets you hit two birds with one stone since it also provides you with a set of profitable keyword suggestions for your SEO. However, you need a more elaborate approach for this, which brings us to the next step:

2. Finding Focus Keywords for Your Content

After you look for suitable content ideas for SEO, the next step is to identify the focus keywords you’re going to use.

These should be long-tail variations of any seed keyword present in your content idea.

For example, if you want to write a post called “10 Email Marketing Strategies You Need to Do” with the seed keyword “Email Marketing,” then some of the long-tail keywords you can use are “email marketing templates,” “effective email marketing strategies,” and “email marketing tools.”

How did I come up with these long-tail keywords? With LTP, of course!

With the Google AdWords Suggestions tool, you can scrape up to 400 long-tail keyword suggestions in one go:

To make sure you pick the best focus keywords out of the bunch, below are tips you need to remember:

  • Pay attention to user intent.
    Keywords with commercial and action-based terms like “buy,” “services,” “for hire,” and so on have a better chance of pulling in qualified leads.
  • Mind the average keyword competitiveness.
    For new brands, an average keyword competitiveness of 30 or less is the sweet spot if you want faster results.
  • Look at the competition.
    To give you an idea of the type of content that ranks for a specific keyword, click on it from the LTP keywords list to display the “Competition Analysis.” Doing so will show you the top 10 organic results for any given search term.

3. Plugging Your Keyword Into the Right Places

Good — you now have a lineup of focus keywords.

The next step is to make sure you inject them in the right places, such as:

  • Title Tag
    Shown as the title in search engine listings, the title tag is one of the first places where a focus keyword needs to be.
  • Headline
    Apart from establishing your content’s relevance to crawlers, your headline is also responsible for grabbing your audience’s attention.
  • Content Body
    A general rule of thumb is to mention your focus keywords at least once in your content’s main body — preferably somewhere in the first few paragraphs.

Want to make sure you’re doing it correctly? If you’re running , you can use the to have your content’s keyword optimization evaluated in real time.  

Yoast SEO works by providing you with a detailed analysis as well as recommendations for your content. You just need to enter your primary keyword into the “Focus Keyword” field to detect any issues with your keyword optimization:

Yoast SEO also lets you modify other areas of your content that requires optimization, namely the URL slug and meta description. These can be edited via the editor on the “Snippet Preview” area of the plugin:

Lastly, don’t forget to insert your keywords into the alt text and title tags of your images. For WordPress users, this can be done through the media library:

media library4. Polishing Your Content with Tools

At the end of the day, one doesn’t simply learn how to write SEO content articles without being familiar with the tools for the job.

To make sure your SEO content is as polished as possible, consider running it through the following tools before you get it published:

Grammarly

can help you by highlighting grammatical errors and writing quality issues that could slip under your nose. It comes with a free browser extension, making it a highly recommended tool for making your content shine.

Readability Test Tool

Another useful tool to improve your content would be the from WebpageFX. It works by grading your page’s readability, which plays a crucial role in user engagement.

Quetext

If there’s one more thing that search engines hate besides low-quality content, it’s plagiarism. makes sure your content is 100% original within a few clicks.

Key Takeaways

Congratulations! You’ve made it this far.

Once you master the system on how to consistently produce SEO-ready content, it’s only a matter of time before you claim one of the top spots in search engines.

To make sure the strategies sink in, here’s a quick wrap-up of everything you must do:

  1. Perform content research to find topic ideas that pique your audience’s interest.
  2. Improve your focus keywords by using long-tail variations that are easier to rank for.
  3. Insert your focus keywords in areas that count, like the page title, meta description, and URL slug.
  4. Improve your content’s quality with the help of cloud-based tools.

Think we missed something important? Feel free to leave a comment about it below!

Visual Content Marketing: Why It Matters and How It Differs from Content Writing

Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it’s hard to ignore its value: visual content.

No wonder Facebook and YouTube are the most popular social networks worldwide. Instagram, Tumblr, and Pinterest are also catching up. Visual elements like images and videos dominate these social media channels, with some of them getting viral.

All-text-without-visuals is a thing of the past—visuals reign in content marketing nowadays. For your campaigns to stay relevant to the times and your audience’s ever-changing needs, beef them up with the right mix of text and visuals.

Why You Need a Visual Content Strategy

Photo courtesy of Walter Lim via Flickr, Creative Commons

Let’s define first what it means to integrate visuals into a content marketing strategy.

In visual content marketing, you use images, videos, infographics, memes, or other types of visual content (may be accompanied by informative or inspirational text) for your marketing campaigns. Visuals come in an appealing, engaging format to entice people to visit your website, know your brand better, or buy your product or service.

Content marketing becomes successful with the use of well-designed visuals. According to PR Daily, visual content gets viewed 94% times more than content without any visuals.

Marketers see the valuable impact of visual content on growing their business. In the 2018 Content Marketing Institute and MarketingProfs study, B2C marketers chose pre-produced videos (45%) and illustrations or photos (29%) as among the most effective content marketing types for meeting their company’s specific goals.

In the future, visual content will still be the bread and butter of both B2C and B2B content marketing campaigns. Marketers plan to use more pre-recorded videos (77%), images (68%), and live videos (63%), according to a 2018 Social Media Examiner report.

If your peers in the digital marketing industry can do it, so can you. Here are four specific ways a visual content strategy can help you achieve your business objectives.

  1. Raising brand awareness

According to the Social Science Research Network, 65% of people are visual learners— they can retain information better with images, videos, and other visuals than with written words.

Additionally, the Wyzowl’s State of Video Marketing 2018 survey found that 83% of consumers who have watched a branded video would consider sharing it with their friends. More shares mean more visibility for your brand.

Want your audience to remember your brand? Use visual content to increase your brand recognition and recall. For one, you can put a watermark of your brand logo in all the visual assets you use online. When an image gets viral, people can easily associate that with your brand.

Check your company website or e-commerce site, as well as your landing pages. Are they just static? Make your brand easier to remember by updating them with compelling photos, videos, and other visuals. Just don’t overdo it.

  1. Increasing website traffic

By 2021, videos will account for 82% of all consumer Internet traffic worldwide, based on the latest forecast by the Cisco Visual Networking Index.

Video production costs a lot of money, but it’s a necessary investment to attract more people to your website. If you hesitate to make videos a part of your content marketing strategy due to budget concerns, consider how much your business will lose in terms of website traffic. Videos have been the rage these days—embrace it.

  1. Engaging customers through visual storytelling

Adding visuals to written content makes your content marketing campaigns more interesting and keeps your audience engaged. Rather than having long blocks of text, for instance, several images that break them up makes your content easier for people to skim and digest.

According to BuzzSumo data, Facebook posts with images had 2.3 times more engagement than those without. Meanwhile, including images to Twitter updates resulted in 150% more retweets than plain text updates.

Visual content also helps you to keep your site visitors on your landing page. This raises the click-through rates to other parts of your website and the visitor’s engagement with your brand.

Why do people prefer to engage with visual content? With just an image that resonates with your audience, you can elicit joy, sadness, shock, fear or anger. That’s how powerful visual storytelling is.

  1. Improving conversion rates

Ultimately, higher brand awareness, site traffic, and customer engagement from a successful visual content marketing strategy can all lead to increased lead generation and sales.

Video content, for example, is a key driver in the buyer’s journey. The 2018 Wyzowl Video Marketing Statistics Report notes that video has become “a decisive factor” that convinces consumers to purchase or download a product or piece of software.

The report found that a brand’s video influences 81% of viewers to buy a product or service. Also, 95% of people learn more about a product or service by watching an explainer video.

How is Visual Content Marketing Different from Content Writing?

 Photo courtesy of rawpixel via Pixabay

Visual content creation and content writing aren’t mutually exclusive. Together with content planning and promotion, these critical parts make up the content marketing process.

Nevertheless, it helps to know the differences between the two types of content, so you can better strategize your campaigns.

  1. Visual content gets your message across faster

The human brain processes visuals in its visual cortex, a less busy and faster part that’s separate from the busier section that processes words. This is why it’s faster and easier to understand, for instance, a cooking instruction through a video rather than text.

  1. Visuals are easier to remember

Images, videos, and other visuals are processed in the brain’s long-term memory, while words are processed in the short-term memory. When people read text-based information, only 10% to 20% of it gets retained. Add a picture to a written information, and people will recall 65% of it.

  1. Creating visuals is harder than content writing, but not as hard as you think it is

It takes a specialized skill set to produce a stunning infographic or educational video. But even if you’re not a designer, you can still create great visuals. A lot of online visual content marketing tools can help you easily edit images, create memes, and animated GIFs, convert PowerPoint slides to video files, and more.

  1. They’re suitable for different business-customer relationships

Should you use more text or more visuals in your content marketing campaigns? It depends on whether you’re marketing to consumers or to other businesses.

B2C marketers prefer visual content over textual content. The 2018 B2C Content Marketing Report shows that most B2C marketers use pre-produced videos (76%), illustrations or photos (67%), and infographics (59%).

On the other hand, B2B marketers use text-based content more than their B2C counterparts do. According to the 2018 B2B report, B2B marketers use case studies (73%) and ebooks or white papers (71%). Additionally, most B2B marketers said ebooks or white papers (62%) and case studies (47%) were the most effective content marketing type.

Moreover, blogging is more important to B2B (36%) than B2C (22%) marketing, found a recent study by the Social Media Examiner. Meanwhile, more B2C marketers (36%) see the importance of visual content than B2B marketers (25%).

Final Thoughts

Photo courtesy of GIPHY

Compelling visuals or written words are great on their own. But when you use them both, you can expect greater results.

Do you focus more on visuals or text in your content marketing campaigns? Which one works better for your business? Share your thoughts!

How To Earn Money By Content Writing Online-Step By Step Guide

How To Earn Money By Content Writing Online-Step By Step Guide

How To Earn Money By Content Writing Online-Step By Step Guide


Content Writing is full of creativity to serve or create a range of different content types using the written word, usually long-form, rich-content that is search engine optimised.

SO, Whenever a Content Writer creates a piece of content it consists of keywords and Meta. If you are also full with these skills then why don’t you get paid from it.

Yes, you are on a right place to learn about How To Earn money by content writing Online.

Here are the Top 8 websites that Pay you to write an article online. In order to start earning money online?

Top 8 websites for Online Content Writing

After careful effort and research, I prepared and compiled this list of websites that offer writers an opportunity to make money by writing articles. Let’s start online content writing that gives you an opportunity to work from home.

List Of Websites For Content Writing
  • WoW Women on Writing: $50-100
  • Strong Whispers: $50- $150
  • College Humour: $25- $150
  • Cracked.com: $100 – $200
  • Watch Culture: $25- $500
  • Michelle Pippin: $50-$150
  • Metro Parent: $50- $75
  • Sitepoint

 WoW Women on Writing__$50-100

, They Emphasize on women writing(encourage them), writers, and on a monthly theme.

The speciality of Wow Women on writing is that They’re a huge, friendly community of and resource for women writers, with quarterly Content Writing competitions and – best of all – they pay their contributors!

Have an eye on below step to follow for getting started:

Step 1. The first step is to read other Wow Articles. This may give you an idea of the tone of the site.

Step 2. Do not duplicate the content. Just be creative.

Step 3. Wow will pay up to $150.00 for a 3,000-word feature article.

Step 4.Write Something According to users means it should be useful.

Furthermore, You have an option of either asking for a payment by Paypal or, if in the USA, by Check.

Note* Wow Women do not open attachments. So, Remember this your article or pitch needs to be presented in plain text in the body of the email. Also, Sending a Bio or a link to other published work is a good idea and will improve your chances of getting published.

Also, For Women-on-Writing: Feature Article Submissions,

  • They will publish a new feature article every week/two weeks and highlight it in a newsletter.
  • Word count: So take your article to complete the topic but the but typically the article should be between 1,000 to 1,800 words.
  • Pay :most articles pay $50 or $75.
  • Query: Send your query to submissions@wow-womenonwriting.com.

Strong Whispers $50- $150

is a global organisation that inspires and encourages people to articulate their thoughts and ideas.

Strong Whispers offers the readers a range of articles about lifestyle, environment and other social issues. So, If you are interested in various subjects also, if you have some lifehacks about travels, for example, and are ready to share them with other readers, contribute your Content Writing to Strong Whispers.

Payment: $50-$150 per published article and you can increase your income by contributing articles 2-3 times per week.

Have an eye on below step to follow for getting started:

Step 1 : Choose a unique and quality topic. Meanwhile, send them your best outline along with your fee expectation.

Additionally, If you are running a blog then send your blog URL or an URL to published work in order to easily understand your Content Writing style.

Step 2 : Once your proposal was accepted for them, go ahead, write your article and submit it for review. Again, I would like to mention write a unique and descriptive article.

Furthermore, You should take care of your Content Writing skill, that each article must be well written, accurate, grammatically correct and original content.

For this, you can go through their guidelines so you can be sure to tick all the boxes.

Step 3 : On Successfully submission of your article, it will be reviewed. After review, you will receive an email accordingly. It will be:

Rejected – Poor quality.
Requires minor changes.
Approved.

Hurrah! If approved, Then they decide to publish it on favourable time. Once set to publish, you will be paid via PayPal.

 College Humour: $25- $150

This Platform is for an entertainer on stage or television whose act is designed to make an audience laugh.

, is one of the biggest comedy sites on the internet? A site that generates millions of pageviews per day. It is founded by two high school friends, College Humour Media delivers daily comedic content, including videos, pictures, articles, and jokes, created and/or curated by the College Humour staff.

Generally, Youngers shows high interest in comedies so, so this platform targeting a core audience of people ages 18-49.

Have an eye on below step to follow for getting started:

Step 1. Go to College Humour Website and make an account on it.

Step 2. All you have to do is send an email to articles@collegehumor.com with your pitch.

Step 3. Wait for the editors to review your article. If they like it, they will send you an email

After Successfully submission of an article, They will pay you $25 if they put your article on the Articles page, $50 if they put it on the homepage, and an additional $50 if it gets more than 100,000 views. It is so Fascinating. Isn’t?

 Cracked.com: $100 – $200

This platform is also for Funny, creative and smart person humour Website. So if you come in one of these categories they don’t wait. Crackedis a best opportunity to go with.

Well, It does not ask for fresher or experience in writing, Means no experience necessary. If your article is unique and consist of quality content, they will pay you. Also, The article must consist of infographics and videos(if possible).

Have an eye on below step to follow for getting started:

Step1. All you need to Register for the Website

Step2.Click on the writer’s workshop, which leads you to the message board where everyone pitches their articles.

Payments$100 for per article and goes up to $200 per article.

 Watch Culture: $25- $500

It’s really good for those who just start writing. Yes, Watch Culture also not need to have any relevant experience or hold any particular qualifications, Only All you need to: Possess excellent creativity, Article should be descriptive and the article should be latest.

Watch Cultureoffers its news, opinion and entertainment coverage to millions of users worldwide each month.

Among the written content, you can also submit the videos. With this Platform, Each day dozens of writers are earning money by publishing articles on Film, Music, Gaming, Sports, Television and much more to their ever-expanding five-million a month strong audience.

Furthermore, You can check their word limit of the article, which is: Recommended minimum 1500 words for lists.

The interesting thing with this platform is that it offers you another work,  If Content Writing isn’t your thing, they are also planning to set up a larger video presence and are looking for talented filmmakers and YouTubers to produce high-quality content for the site. Cool right?

Have an eye on below step to follow for getting started:

Step 1. Send your Article on editor@whatculture.com 

Step 2. For more details, you can chat on Skype, the address is ‘whatculture’. Or if you live anywhere near Newcastle in the UK, they can arrange a face-to-face meeting.

 Michelle Pippin: $50-$150

This is the Platform where you have to read the following to points before the start.

  • Do NOT Apply if you do not have a VERY STRONG, VERY SOLID grasp of the English language.
  • The article should be good and specific about the real-world experience from other business owners

So, Basically what Michelle Pippin do? They are helping small businesses increase their profits, influence, or impact. Accordingly, they are looking for articles related to real-world experience from other business owners.

Moreover, If you find yourself so creative, smart and Innovator or a hack for the business, marketing niche, then you must go with Michelle Pippin.

In terms of audience, The Michelle Pippin has a large audience and a wide mix of business and marketing related material. And The platform mention the word count on the site for your average business or marketing article is about 800 words.

Have an eye on below step to follow for getting started:

Step 1.Keep your offer short and sweet and clear pitch.

Step 2.First thing to remember is your content should be original.

Step 3. So, If your work gets published, you’ll get paid more money, but you will not be able to republish your article elsewhere.

 Metro Parent: $50- $75

Metro Parent is a platform where the experienced freelance writer are working.  The platform covers the parenting scene in southeast Michigan.

Metro Parent is always looking for strong journalists who can report swiftly and accurately and write engaging, informativecontent – all on deadline.

For New users can check here the copy of their print magazine and browse MetroParent.com.

Have an eye on below step to follow for getting started:

Step 1. Send an Email to editors with links to 2-3 examples of your published reported work, plus your resume.

Step 2. Pitches are also welcome but, unique, specific and clear.

Step 3. If your article submission is accepted or you have been assigned a story, you should submit an invoice (within an email is fine) that includes name, address, phone number, Social Security Number, the name of story and payment amount.

Note*Submit the invoice within a week.

Step 4. Be careful about the attachment which you send. Means Metro Parent prefers stories to be sent as a Microsoft Word attachment.

Also, In case you are not using the MS. Word, For those, send the story within the body of an email. Meanwhile, check that your email must consist of a name and phone number of sources at the end of a story, in case they have follow-up questions.

Sitepoint

Sitepoint, The platform Aimed to inform, inspire and engage the web community through informative content writers.

Sitepoint has a huge audience of about 10 million readers per month and produced more than 10,000 books and articles combined.

The Platform looking for content that is technical, instructive, well-written and innovative.

All you need to browse the website in order to check what are the topics for writing the article. As they change the topics monthly.

In recent months, they created hubs covering React, web performance, and analytics. And In future months, they are looking at subjects like Node, Angular, UX prototyping and Vue. Site Point works with article writers from all over the world.

Have an eye on below step to follow for getting started:

  • Topics Covered By SitePoint: CSS, JavaScript, PHP, Ruby, Mobile development, UX Design, HTML.
  • A clear pitch of a topic or idea that you’d like to share.
  • Further, If your article is accepted, a development editor is assigned to you in order to help you develop your narrative in accordance with their style guide.
  • Articles are usually published four-to-eight weeks after they’re initially pitched.
  • Payments: They pay $100 per article.

Good Luck! 😉 If you liked this article, then please subscribe to our YouTube Channel. You can also search for the latest tech news and follow us on Twitter, Facebook, and LinkedIn.

Source

https://techcresendo.com/2018/05/24/earn-money-online-by-content-writing/

TK Internet Marketing Recognized For Content Writing And Web Design

TK Internet Marketing Receives Recognition For Content Writing And Website Design Excellence

MCKINNEY, TX—APRIL 21, 2018

Feedspot recently named an auction blog written by TK Internet Marketing as one of the Top 25 Auction Blogs to Follow in 2018. TK Internet Marketing writes the monthly blog for Murad Auctions. This McKinney, TX-based online marketing company also designed the Murad Auctions website, which was recognized as a top website to visit.

Feedspot helps website visitors save time by providing all their favorite blogs and websites in one location, eliminating the need to go to each individually.

The Murad Auctions blog was selected from thousands of auction blogs in Feedspot’s index using search and social metrics. The websites were selected because they are “actively working to educate, inspire, and empower their readers with frequent updates and high-quality information.”

These blogs were ranked based on the following criteria:

  • Google reputation and Google search ranking
  • Influence and popularity on Facebook, Twitter and other social media sites
  • Quality and consistency of posts.
  • Feedspot’s editorial team and expert review

“We have an excellent blog writer and website content writer on staff.  She effectively uses her skills, expertise and talent to optimize clients’ blogs and website content to help them rank well with search engines like Google. Great content helps drive traffic to their websites,” said Tonya Knott, Internet Marketing Specialist at TK Internet Marketing.

“Congratulations to every blogger that has made this Top Auction Blogs list! This is the most comprehensive list of best Auction blogs on the internet and I’m honored to have you as part of this!” said a spokesperson for Feedspot. “I personally give you a high-five and want to thank you for your contribution to this world.”

About TK Internet Marketing

TK Internet Marketing in McKinney, TX is an Internet marketing company that offers affordable, professional, top-quality website design, search engine optimization (SEO), search engine marketing (SEM), e-mail marketing, content/blog writing, website hosting, domain name registration, and other online marketing services. The company, which has been in business since 2003, develops Internet marketing plans to help clients grow their businesses and generate more business income. It provides services for clients throughout the U.S.

About Murad Auctions

Murad Auctions offers professional charity auction services to non-profits for successful benefit auction events. Since 2000, Murad Auctions has helped hundreds of non-profits achieve their fundraising goals. Murad Auctions relies on years of experience, crowd-pleasing enthusiasm and technology to take benefit auctions to the next level. If your organization needs advice on your auction event, please contact Murad Auctions at 972-238-0249 x 102 or contact us. We will be happy to help make your non-profit fundraiser a success.

Content Marketing Life Hack: Content Writing Services

Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. It’s no secret that all of this content writing takes time, which is the one thing that most content marketers have in short supply.

Lucky for you, there is a life hack that every single content marketer should know about, which is to use a content writing service to do all of the writing for you.

Why You Should Stop Writing Content Yourself

Like I mentioned earlier, most content marketers find that the thing they have the least amount of time to do, which is also the most important part of content marketing, is to write content.

But just how much time does it take to write at least 16 blogs posts (16 is the minimum recommended amount) per month?

According to Hubspot, it would take you about 32 hours of writing time to come up with 16, 500-word blog posts per month. That’s a ton of time that most content marketers just don’t have!

This is why outsourcing your content writing to a reputable content writing service is really the only way to go. By having a skilled content writer creating your content, you can spend more time focusing on keyword research, click funnels, or analytics!

Delegating writing to a trusted source is the best content marketing life hack out there!

What is Content Writing in Digital Marketing?

Now that we’ve gone over how much time you can save, let’s talk about what content writing actually looks like in a digital marketing campaign.

Every digital marketing campaign consists of different types of content working together in order to create leads or sales. These different types of content often consist of blogs, web pages, articles, and more.

The main issue that exists with all of these different types of content lies with creating it all. In most companies, digital marketers take on the responsibility of creating all of the different types of content that are used in a digital marketing campaign.

Instead of digital marketers creating the content one piece at a time, they outsource this writing to a content writing service. If you have more than 25 pieces of content to order at a time consistently, using a content writing service can be a godsend. Let me give you an example of how this typically works here at BKA Content:

  • One of our account managers will communicate with you regarding the types of content you need.
  • An easy ordering method will be determined and an order will be placed.
  • Our account manager will do a few pieces to get feedback from you in order to create a detailed set of instructions on our end to train the writers on your project.
  • The account manager will get your content order written and deliver it back to you.
  • At BKA Content, you have one point of contact to make things easy and to save time. This eliminates having to work one-on-one with writers as our account management takes care of all of the training and questions that may arise with your project.
  • Ordering and delivery works like clockwork as repeat and new orders can be made at any time.

Not sure if you have enough volume to take advantage of our managed services? Contact us today to get a quote on your project!

What Skills Should a Content Writer Have?

Marketers who haven’t used professional ghostwriting services in the past often wonder what types of skills they should be looking for when selecting a writer.

The truth is that skills can vary greatly, but here at BKA Content, these are the skills that we require all of our writers to have.

  1. Stellar Writing Ability – Content writers must have a firm understanding of proper grammar, sentence structure, and the ability to express ideas clearly.
  2. Research Experts – While everyone wants to find a writer who is an expert in their vertical, this just isn’t a reality. However, writers that may not know a subject need to have the skills to adequately research the topic in order to write helpful and informational content that is credible.
  3. Native Speakers – Since language has a lot to do with the way a person thinks and understands information, it’s important to write in the native language that you speak. This helps to ensure that those who also speak this language can clearly understand what you are expressing as it will sound familiar and make logical sense.
  4. Writing Efficiency – Professional Ghostwriters are just that, professionals. Hiring seasoned content writers is essential as it means that these writers know how to meet deadlines and can work efficiently in order to produce high-quality content in short amounts of time.
  5. Understanding of SEO – Here at BKA, all of our writers have an understanding of how keywords should be used naturally in content and to not keyword stuff their content.
  6. No Duplication – Duplicate content, as well as spun content, is completely worthless. Only original content is worth paying for…period!

Not All Content Creation Services Are Created Equal

There are plenty of content writing establishments out there, but choosing the right partner can make or break your content marketing results. Here are a few things to watch out for when selecting a content writing service.

  • Beware off-shore content services – Many content creation services can be based in the US but use off-shore writers to write the content. While these services may be cheaper, you get what you pay for in that the quality of the content will most always be poor. Make sure to only use content creation services that use American writers.
  • Beware Small Content Creation Companies – While a small content company may tout anywhere from 0-25 writers, this simply is too small of a team to create a lot of content quickly. Make sure to pick a company that has at least a few hundred writers to ensure that they have the capacity to take on your projects while also doing it in a timely fashion.
  • Beware Companies That Can’t Customize – Every company works a little differently, but many content creation services lack the ability to customize ordering processes or delivery that works best for your existing processes. Experienced content writing companies will be able to customize certain processes to help keep things easy and work for the way your company operates.

BKA Content has everything you are looking for when it comes to an experienced and professional content writing service. Having been around for almost 10 years, we have helped countless companies and agencies create high-quality content for their digital marketing campaigns.

We only hire American writers and take the time to vet them properly to make sure that their writing quality meets our high expectations. Our account management is truly our secret sauce as we make content ordering simple, affordable, and fun. Contact us today to see how we can help you with your content creation.

The post Content Marketing Life Hack: Content Writing Services appeared first on BKA Content.

10 Content Writing Tips To Kick-Start Your Blog

Guest Post

Blogging is one of the best ways of growing business, second only to social media regarding efficiency. Blogging answers the questions your readers never knew they had.

With the mushrooming of blogs on many topics, it seems overwhelming to choose a niche and start a blog that succeeds to attract views. A clever tip is to put your heart and soul in content. Content drives views as nothing else does. That’s why it is the king of the World Wide Web.

We have listed some tips to strengthen your content writing for your blog:

1.  Know your audience:

Before you start a blog, pay close attention to your target audience. Who are they? Where do they live? Why do they want to read a blog such as yours? List down answers to their questions. Create a buyer persona or multiple personas that can guide your content writing strategy.

It can be B2B leaders, it can be millennials, or it can be working mothers. You will gain an edge over other competitors and will start with a headstart.

2.  Brainstorming:

Once you have picked a niche for your blog, brainstorm around it to generate new post ideas. As you sit down with your friends and your family and discuss, unique ideas will emerge on the board. Brainstorming gives you a wider insight into people’s likes and dislikes. You learn about habits and needs of others and their friends and family. Take this as a brilliant possibility to start a blog that answers user queries before asking.

3.  Follow a schedule:

It is easy to divide your sense of writing into what is necessary and just type on, but your content strategy needs long-term planning. A content calendar is your best resource to stay aligned with daily content needs. If you follow a schedule, you will have content for good and bad days. Writing a blog is not something you do habitually or whenever you feel like. With blog content, things need to be prepared in advance, so you have backup ready at all times.

You can build a blog with writing and sustain it with long-term content schedule planning. Recognize the fact that your content writing will generate leads in the months to come and those leads will need solid content to come back to.

4.  SEO-based writing:

What is the point of writing a blog post if others cannot find it and read it? SEO based writing makes sure that your work is displayed to relevant readers across the web. When writing blog posts, keep SEO and keywords in mind or consult with an SEO agency to guide your process. It involves keyword research and its implementation on each page.

Build an article loaded with SEO goodness to build a strong impression within your niche. When you optimize for SEO, your content is not shown to everyone; it is shown to the right readers. Then comes the SEO audit. An SEO audit helps you figure out what you are doing wrong and how you can change your SEO strategy.

5.  Use the right tools:

The market is full of content creation tools which offer writing help in every way possible. Use these tools to take your content marketing game to another level. The first tool you must get is Google Analytics. Install the plugin to your website and get detailed traffic and demographic information breakdown based on day, hour and week. Keep drafts ready in Evernote and edit visual content on Canva.

Take a look at these ten most important content creation tools for your blog post.

6.  Write for the web:

Blogs are different than a magazine article. If you have written dozens of magazine articles and starting a blog, you will have to start anew. Web writing is different than textbook styles. Everything needs to be chopped off and toned down. Firstly, a blog reader’s attention span is not as long as of a book reader. Chop paragraphs into friendly sub-headings and keep it concise.

A paragraph with five lines is short, but it would be great if you can turn it into three lines. That’s how web writing works.

7.  Use simple language:

Remember that you are starting to write a blog post, not an academic journal. Your reader is just another person on the web. Use simple language and easy words. We feel at home with simple words, and a simply-written article is like coming home to a dear friend. Talk to your readers like you understand their problems and you are here to help them out. If you confuse them with complex synonyms of easy words, you will lose your opportunity to impress.

If you are flying to Thailand for a holiday, will you search for economic flights to Thailand as a keyword? No, you will write ‘cheap flights to Thailand’ because it is easy and simple. Target your readers and speak their language. However, if you are starting a blog on Astronomy or Taxology, you are welcome to use the language of your general reader or Academia.

8.  Grammar is your best friend:

The foulest thing you can do as a content writer is to miss out on grammar while trying to portray your message. A fallacy of this level is not acceptable when you are running a blog. Let the draft sit for a few hours and then come back to edit. Do not forget proofreading as it is an important part of the writing process. Use a tool like Grammarly or Hemingway App to get the proofreading and editing done in the article.

9.  Make a visual impression:

It is the age of visual content. Our brain is wired in a way that when we hear information, we can remember only 10 percent of that information after three days. If the same information is paired with a visual piece of content like an image or infographics, people retained 65 percent information after three days! It is not a question if you should add visual imagery or not, it is essential for your content marketing success that your pair text with a video or a photo.

Long form content is already boring because readers get tired of looking at paragraphs of black and white. Photos, videos, and infographics bring a fresh change to this mix and entice the reader to keep on reading and exploring.

10.  Make actionable content:

One of the main reasons why you write blog posts is to make people take a certain action on your website. You write to send a message across. However, not many writers know how to create actionable content which urges the reader to a call to action. It is no good if you are explaining what to do, but not how to do it. For example, if the post is about “10 things you must have during travel”, but you are not mentioning those things or the sources where they can be found from, you are not writing actionable content.

Visual content and infographics are good in an actionable post. They explain what words miss out. Keep your post ready with internal links about detailed guides to topics which are relevant and can help the reader out in their query. This encourages interaction, more traffic and builds credibility for your blog.

Last word:

If you have done your research and you know the market, you can easily create write-ups that impress your reader. Don’t forget to ask your readers for feedback and collect that feedback to improve your blog. With the right tools and strategy, your blog can grow more hits in a few months.

Author Bio:

 by Evie Harrison. Evie is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries and experiences, and express herself through her blogs. Find her on Twitter: @iamevieharrison

If you enjoyed this, read:

If you want to learn how to blog and write for social media, join us for The Complete Blogging and Social Media Course.