7 Important Content Writing Tips for Better SEO

7 Important Content Writing Tips for Better SEO

SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of successful digital marketing campaigns over the years.

You might think that the old approach to creating SEO articles is a thing of the past. But in reality, content that gets highly ranked on search engines is what many marketers are still aiming to achieve. The name of the game might have changed. The methodologies and approach may have tremendously evolved as well. But the goal still remains the same.

1. Target Multiple Keywords

Choose and focus on writing topics that can target multiple keywords. This will ensure that your content can consistently drive traffic through search.

It’s conventional wisdom for content to target a primary keyword. However, many marketers forget to maximize their content’s potential by including and targeting secondary search terms (long tails). That’s often enough to amplify its ability to attract more organic traffic in an extreme way.

Just imagine how much traffic you can get if you have dozens of pieces of content that each rank for hundreds (if not thousands) of search queries.

Use Google’s Keyword Planner to identify keyword variations (with substantial monthly search volume) you can target for your content.

Strategically place your chosen key phrases on the key areas of your content:

  • Title tag
  • Meta description
  • Header tags (H1, H2, etc.)

From the sample above, I’ve built a piece of content (a few weeks ago for testing purposes) that mainly aims to rank for the search term “SEO Philippines.” The topic itself is very broad (and could certainly be dull). So in order to produce something that can genuinely provide useful information to its intended audience, I incorporated specific modifiers such as:

  • Consultants
  • Experts
  • Agencies/Companies
  • Blogs
  • Conferences

This made the content more robust in terms of utility and depth of information, thus making it more sound for search engines to rank the page for the primary keyword it is targeting (and more likely with its other variations).

2. Improve Readability

Readability has a direct impact on user engagement metrics, which is one of the most important areas that Google looks into in ranking webpages nowadays. In the last Search Ranking Factors Survey by Moz, reading level was recognized by several experts as a mid-tier ranking signal for page-level keyword-agnostic features. But many things have changed in Google’s core algorithm over the past couple of years, and user experience is playing a much bigger role now.

Tips for improving your page’s readability:

  • Format your content for skim readers.
  • Use shorter sentences.
  • Break long paragraphs.
  • Highlight the most interesting parts of your content (through effective use of subheadings, bold texts, and whitespaces).
  • Use active voice.
  • Use transition words to give better direction to readers.

Install Yoast SEO, if your site is on WordPress. The plugin can guide you on how to improve your content’s readability.

Make certain to clean out spelling and grammatical errors. You can also use tools such as Microsoft Word’s spelling/grammar checker or Grammarly (a free Chrome extension) to make your content foolproof. This visual guide by Bid4Papers should also come in handy if you’re just starting to write for the web.

3. LSI and TF-IDF

As I mentioned earlier, Google has become smarter in processing and matching queries with relevant webpages from their indices. Latent Semantic Indexing, a process search engines use to understand words and term relationships, has also evolved over the past decade.

What does that mean for marketers? It’s vital to include more semantically related terms in your writing.

  • Use more related nouns and entities (for example, mentioning popular brands or personalities in your particular space).
  • Consider use of synonyms or other close variants (use natural language), rather than using your primary keyword multiple times within the content (for example, “cat pictures,”“cat pics,”“photographs of cats,” etc.).
  • TF-IDF: Include terms frequently used by other competing pages ranking for your target search query.

4. Format Content for Featured Snippets (Google Answer Box)

Include sections in your content that can directly answer question-based queries (“how to,”“what is” and “list of” queries).

Google has different factors in play for this specific search listing (apart from the usual organic search ranking factors), but what’s more important is to ensure that your content is well-formatted and prepared to adapt to these sets of queries. Based on many experts’ observations, below are some of the key signals Google uses to determine which pages rank first:

How to format and optimize your content for Google Answer Box:

  1. Include a section that states the question in a header (h2, h3, or h4).
  2. Provide a concise and direct answer or list of answers to the targeted query.
  3. Make sure that users and search crawlers will easily find this section.

5. Unexpected Hooks

According to last year’s internet statistics report, there are 2.7 million blog posts being published every day. With content saturation in almost every vertical, it has become more of a challenge for actual readers to find something uniquely valuable over the web these days. That’s why offering ideas or information that people will rarely find elsewhere is so important in this age of content.

The goal should always be to give your readers the thing they’d least expect to find in your content. This could be an element within your content that’s surprisingly practical, actionable, useful, or just plainly original.

I have been practicing this approach to writing ever since I started blogging back in 2010. I focus on incorporating the following aspects to make sure my own content will provide unique value (or perspective):

  • Personal experiences
  • Your own case studies
  • Surveys
  • Combining and connecting other publishers’ ideas (and stats) to create your own

6. Aim to Convert

Every bit of content you create must have its own goal and serve a purpose. Most of the time, we build content to get our sites ranked for our campaign’s target keywords. We often forget what to do with the traffic we get from these efforts, such as:

  • Attracting business leads, through exemplifying the brand’s expertise.
  • Building relationships with other publishers and influencers, through citing their works.
  • Strengthening readership and building your social following base, through consistent efforts to educate your target market.

Guiding principles to improve your content’s ability to convert visitors:

  • Help readers actually solve their problems.
  • Inspire and encourage readers to take action (include worksheets on your guides, printable checklists, provide relevant CTAs, etc.).
  • Aim to educate—it’s the best way to influence people, and it’s certainly the best way to sell.

7. Include Stats and Quotes from Credible Sources

Linking out, especially to highly authoritative sources or websites, is another signal that both users and Google use to assess if the information provided by a piece of content is accurate. It’s also essential for search algorithms, as this allows them to better understand relationships and associations among topics and web entities. The topical relevance of the linked sources can also improve your content’s relevance score to their target keywords.

Lastly, citing other people’s works opens up opportunities for networking (and collaboration), especially when you write great content. Most of all, it’s one of the best reasons you can have to engage and build rapport with influencers and thought leaders in your industry (which can boost your content amplification efforts).

Get a weekly dose of the trends and insights you need to keep you ON top, from the strategy team at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.

5 Precious Tips To Get Better AT SEO Content Writing

The challenges facing SEO content writing is endless. If one begins to talk about it, they can go on and on. According to Copy blogger, SEO is the most misunderstood topic on the internet.

From the biggie bloggers out there to the tiny ones, they are constantly attempting to get better at it. As days evolve, SEO is adding more facets to it than ever before. And here is the thing, it is not going out anytime sooner. So how can you get better at it?

The first step to kick start the process of creating content is to get the research game going on. Use the appropriate tools to know the trending topics and hot keywords on the web. Take a note of them, and construct your content around the keyword. People may think that keyword is a part of your content, but in actuality, your content is an addition to the keyword, and only you know this. Also, the professional SEO content writer who you’re hiring.

Search engines give preference to longer content, now, that comes off as a shocker, doesn’t it? Well, make your content at least 600 words long. If it’s Twitter, that 140 characters shenanigan works, but when it comes to creating actual SEO content, you need to make it longer, interesting, inventive and precise.

As much as this world is about mechanizing things, people still do prefer content that they love. There is no alternative to having great content on your site, so write what people love. When professional SEO content writers write, they know to add a tinge of humanly emotion to everything that they pen, hence, not robbing the humanly element off the optimized words.

There is no need of beating around the bush with this one. If you don’t edit your work, then who is going to do it for you? Always ensure that you tweak those words a little, remove a couple of nonsensical things, and grammar check several times (don’t mind the haters calling you Grammar Nazi, be one anyways).

When you break your long content into shorter chunks, you’ll get just the perfect one to retain your readers. Do not clog your page with a long boring content when you can make it more attractive, understandable and readable.



Content Writing – Tips for Making Money Online

For any aspiring freelance writer or blogger, the opportunity to get paid for their output is surely one of their ultimate goals.

Content writing is one avenue popular with writers hoping to reap financial reward. But what are the pros and cons for any budding professional scribe as they set off down this route?

Content Writing Opportunities

The good news is that this is one potential revenue-earning area that is not likely to dry up anytime soon. Over 500 new websites are launched on the Internet every minute. These will cover a diverse range of subjects, and the developers, designers and entrepreneurs behind these sites will undoubtedly have channeled much of their energies into making them look good. There will have been a lot of emphasis on the overall design, the navigation menus – the technical side. But where many of these websites may well be lacking is in content.

On the Internet, content is king. It doesn’t matter if a web interface is so sleekly designed that its web manager assumes its interface is destined to win awards. If the articles within those streamlined pages are uninspiring or lacking search engine optimization, then the site will most likely fail.

This is where writers come into the equation. Web managers have enough plates to spin, so producing the actual page content is often outsourced. There are numerous platforms where would-be writers can search for this type of work, and the biggest tip about tracking down these gigs is to use the search engine of your choice. Simply input something like ‘content writing opportunities’ and sift through the numerous hits.

Some of the Key Do’s

If you aim to have a stab at making a consistent return from writing web content, you need to bear in mind that there are certain aspects that differentiate this skill from, say, journalism or writing a book.

People surfing the Internet have notoriously short attention spans, and no wonder. With the next interesting web page, a mere click away, fingers are permanently itchy, poised to move on the instant they decide they’re not captivated. So, your writing must be able to grab attention.

You’ll quickly learn how to be concise and avoid those flowery descriptions, metaphors and adverbs you were tempted to unleash when drafting that essay or short story. It’s all about maximum information in minimum space. If you’ve been tasked with producing a 300-word article, you simply won’t have time to expand on points.

You will most likely be asked to seed your writing with keywords. These enable customers to find you and stay hooked on your content. They also allow like-minded sites to connect, forming an affiliate network of related enterprises.

Summing it up

Finally, once you do start writing, it is so important to stick to timescales. Like any other freelance writing job, you must adopt strict time management.

Articles must be submitted according to deadline. The Internet is fast-moving. Your clients won’t wait for you to catch up.

Content Writing – Tips for Making Money Online

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Try not to overthink content writing… You might think what you know is boring but it’s not!, James Barclay

Well to qualify my title, what you know is not boring to the people who are most important to you and your business niche.  

Unsurprisingly – what you know in your niche is of interest to those in your niche.  I like the point made below by the Content Marketing Institute – do not compare yourself to everyone else creating content and get worried your content is not good enough.  Their audience is not the same as your audience.   

When I write I try to remember when it comes to audience in B2B it is quality not quantity.  It is just great for only a handful of people to like and share my posts just as long as they are the right handful of people. 

When I create a post I am looking to influence my clients and my prospects. I hope that through that content those I look to influence see me as a ‘trusted advisor’.

Trusted advisor is one of those phrases that gets bandied about a lot – but actually, if we are doing our job right we should be trusted by our clients and prospects.  Here at Passle last week we had a discussion about whether we should we talk about thought leaders or trusted advisors. I am not sure it matters – what is important is that it is not us who define ourselves as thought leaders or a trusted advisors but our peers, clients and readers who define it..   

You don’t need to be Kim Kardishan with a million followers hanging off every word.  You simply need to be creating content that is relevant to the people whom you’d like to read it.  Do not stress over it too much – just do it 🙂

Looking to other content creators is great for inspiration and figuring out what audiences respond to in general. But, whoever they are and whatever they do, they’re not you. And they don’t share your same audience. Stop comparing yourself to them. Not only is there no guarantee that a concept that worked for someone else will work for you, but if you measure your brand’s performance against that of say, BuzzFeed, you’re going to be disappointed. According to BuzzSumo, BuzzFeed’s most successful article was shared 1.8 million times on Facebook and more than 50,000 times on Twitter.

unknownxCristian Carrara

February 16, 2017

— Dibyendu Gandhi (@dibyendu9749) February 16, 2017

— Stefan Cuypers (@S_Cuypers) February 16, 2017

— Shana Haynie (@ArtworksByShana) February 15, 2017

— Campaign Counsel (@campaigncounsel) February 15, 2017

Producing content people love is more important—and attainable—than producing perfect content. https://t.co/Q4wqSICZ3c

— Inbound Insurance Mk (@InboundInsMktg) February 15, 2017

More posts by James Barclay

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The Chief Merits of Taking Content Writing Services in Kolkata

content writer in Kolkata 3

content writer in Kolkata 3

Most of the online businesses outsource content writing services to another firm. If you have some website or blog which needs to be managed, you must keep posting fresh and unique content to gain high ranking. It is not possible to write your own content all the while and thus content writing services in Kolkata is important to consider. There is no need to have your own team of content writers in-house if you hire professionals from other company. Some of the benefits of professional content writing services are worth considering.

The benefit of multiple writers

You may require different types of write-ups for your site like the articles, blogs, press releases, ads for banners. This firm will have the set of writers to cater to your needs. Indeed, writers are recruited nowadays as per their level of specialization. To get specialized services, you must look for professionals.

The benefit of budget optimization

If you have your own writers in-house, it will prove a costly affair. You need to pay them salary and train them continuously. It will help you avoid such charges. Here you simply need to pay for the writing service you need. If cost effectiveness matters to you, choose content writers of a professional firm.

The benefit of lean workforce

You also have the option of hiring a freelancer for the website text who can submit the work from home. Internet makes it easier for everyone to get in touch with service providers irrespective of where they are located. There is no need for the writers to show up at the workplace to submit the work. This helps in saving a great deal of time.

SEO content writing services

Content writing is an important part, internet market and the latest trend is to outsource this service. SEO companies also outsource content writing services to another firm. If you wish for unique, fresh and original text for your website, you need to consider content writing services. By posting fresh and unique content, you may allow the site to attain higher ranking across the search engines. Reliable companies have professional writers who are aware how to write SEO content or anything related to the SEO. They can come up with attractive articles, blogs, press releases and also website content. You may expect to get well written SEO stuffs that are keyword rich. By handling the keyword researches, the professionals can provide you best results.

Choose content writing services in Kolkata

You may be wondering why to outsource content writing services. This is done for good number of reasons. There are many professionals in Kolkata who can write attractive content by using the SEO techniques. SEO firms do provide training to the staffs in a way that they easily take care of the needs of the clients all across the globe. With unique, fresh and compelling content, your site is sure to attain higher ranking.

The professional writers offering content writing services in Kolkata are affiliated and trained in the task. They may deliver contents as per your needs.



How to Take Your Content Writing to the Next Level

Incorporating Simple Sales and Copywriting Techniques Into Content Marketing

If you’ve ever tried your hand at sales, telesales or charity fundraising, you’ll know there’s a whole lot more to it than acting like Don Draper. You know, spending your time hoping to overpower the would-be customer with your wit and je ne sais quoi. It boils down to  myriad things: your warmth, your trustworthiness and the pitch structure. Always keep these in mind during content writing.

Move over into written sales and copywriting and you’ve got a whole new bunch of disciplines to conquer and techniques to incorporate. Written sales distills it down to a fine recipe for persuasion and if you can pull that off you’ll see returns.

Those techniques are not only useful for copywriting either. They’re all centred on creating readability, authority, persuasion and entertainment value. These are things you could use to seduce someone, if you lived two hundred years ago and were into letter-based dating.

So it follows that you can pretty easily use these techniques to effectively craft high quality written content for any site. Create the kind of content that people share, and bookmark, and search for, all of which boost a site’s rankings, perfect for your content marketing strategy.

Written Content is King in SEO, Still!

You’ve probably have heard this phrase; ‘content is king’. Unless of course, they’re black hat SEO marketers. In that case, they’ll probably just gibber evilly, repeatedly using the same two or three words, then get shut down by Google.

, because the web is very deliberately optimised for the user nowadays. Content, in its many forms, is why the web users bothers to be a web user. A great content marketing strategy needs great content.

You’ll see that people are starting to extol the virtues of video, photo, infographics and apps as vehicle for quality content and SEO. And it’s true, people like videos, photos are easy to look at, infographics convey information easily and apps can be very useful. But it’s also true that they’re expensive to produce well and can be difficult to direct in terms of meaning and aim.

And when they go wrong, they go badly wrong. We’ve all been on a site and noticed a couple of typos, or a bit of English written by someone who clearly wasn’t using their mother tongue. However, that’s permissible. Maybe it’s not the most professional thing but it’s not obscenity of obscenities; the poorly edited, low quality or simply bad video. That sets the bar pretty high in terms of making a website look low budget, unprofessional, or outdated. Same goes for apps, photos and infographics.

Posting irrelevant rich content isn’t the answer either, as Google sees and penalises duplication. On top of that, an irrelevant app probably isn’t going to be all that useful to the user. That’s why well-written, targeted and crafted text is always going to be key. If you can throw other content on top, go for it, but first you need a solid base. You can take content writing pretty far, as skills go.

Write Right

First of all, make sure your content is on point. Focused, sharp and readable, with solid English and no mistakes. Do not underestimate how much seeing a misspelled word or a messy sentence will lower your appearance in the eyes of the user, not to mention . You’ll drop instantly from a potentially respected font of knowledge, way down to ‘just another nonsense article’.

Key points to bear in mind are purpose, spelling and grammar, then structure. All that’s pretty self-explanatory, apart from purpose. Too often online you see a long-form article (articles over one-thousand words offer the best bang-for-buck in terms of SEO purposes) that simply loses its way halfway through, and starts rambling about something irrelevant.

The deadly combination of going off on a tangent and waffling is going to send any reader to the door. You want to be sharp and concise, and you want to refer to your title and aim frequently. If you’re finding yourself wondering what to say next, you probably didn’t do enough research prior to planning the piece.

3 Proven Structures

Structure is hugely important. The way you deliver the information the reader has searched for or wants to hear is a defining element of your writing’s success. A quality structure also stops you waffling off in a random direction while struggling for something else to say.

It lets you know what you need to research and read up to deliver a potent and useful piece of content. Here’s three proven structures, known to get sales rolling in, sure to focus and enhance your content writing style and skill:

The Classic – Problem, Agitation and Solution

This is the timeless sales rap. Demonstrate an issue, make it personal and solve it. How can this work in a content writing context? Take a persuasive piece ‘Why *Brand* Lawnmowers Just Aren’t Cutting It’.

In this, you could break down the problem (they’re poorly manufactured,\ and overpriced to boot), ask rhetorical questions and speculate about the readers lawnmower use (how would YOU feel, finding yourself making weekly use of a lawnmower that “Lawn Mowin’ Magazine” accused of being downright explosive?), and then suggest other reasonably priced mowers, or even grass alternatives. Whatever your angle.

This kind of structure works very well for any kind of persuasive piece and has great flow and direction to it.

The Fortune Teller – Give Your Readers an Edge

This is more for informative articles. This centres on expanding on existing trends to make insightful conclusions. This leaves your readers feeling like they’ve got an edge in the future. Plenty of clickbait type articles follow this kind of reasoning, so make sure you’ve got an actual thing to say.

Winners and Losers – Which do They Want to Be?

This is all about making the point that the vast majority of people either fail or are average at any random area, and here’s the key to stepping beyond that. There are entire YouTube channels and careers built around this kind of ‘life hack’ mentality. You can definitely use it to great effect in your content writing.

Formatting is Crucial

Web content is easy come, easy go. People have absolutely nothing forcing them to stay on one page, apparent from your writing, title and formatting. Formatting is a big one, you need to make things as easy as possible for the reader, which means a pretty simple, solid check-list of things to do:

  • Readable Font Size – Generally sizes 14pts to 16pts are ideal.
  • Plenty of Subheadings– People scan read more than they give things proper attention.
  • Bullet Points and Numbered Lists– This gives people the information they wanted, in a neat and easy format.
  • Wide Margins– You want the text to be in as narrow a column as is possible. The narrower the column, the easier the text is to follow and read.
  • No Colours– I don’t care what your web designer thinks, black on white text is always going to be the easiest option to read.
  • One or Two Sentence Paragraphs– Don’t ramble on for nine sentences in one paragraph. It’s boring to look at.

Formatting is an easy change to make, so don’t allow this be the hurdle that trips you.

Title Creation is an Art

Titles define whether or not you click on something, so like it or not, they’re important. If you’ve got a long winded titles, filled with tangential, unnecessary verbiage, people are going to struggle to quickly ascertain meaning and move on. Worse, they could be put off, feeling the article or content is going to be bloated and tangential too. If the title is too undescriptive, they won’t know what the content is.

So you need a balanced, concise title. On top of that, there are certain words which get more attention. Words like ‘Proven’, ‘Free’ and ‘Shocking’. These are power words, they grab your attention and instantly forge connections to other things you feel strongly about, like success, money, and getting ahead of the crowd.

There’s a book out there, titled “Word’s That Sell”, by Rick Bayan, that’s literally thousands of these power words listed for you to peruse and use when needed. It’s a useful investment, if you’re looking to write more compellingly long-term.  

Curiously, odd numbers in a title also are more alluring. Titles like “7 Ways to Grow Out Your Toenails” will perform better than “Here’s How To Grow Your Toenails” (obviously, the article you now want is “3 Shocking Reasons People Are Growing Their Toenails”).

Getting your title right is the first stage to getting the customers in the shop. Mess up the title, and the front door’s broken. No customers are going to walk into that shop and all that time spent writing the valuable content is wasted.

This is Not Sales Though

An important thing to remember is that this is not sales. This is content writing. The act of creating something either useful, informative or entertaining. You’re free to write however you like, provided people enjoy it and will read it.

You don’t have to, and shouldn’t, stick to boring formulas if you’ve got better or more entertaining ideas. For most of us, however, the formulas and techniques are the place to start. This isn’t sales, go wild and create amazing content. Quality content should generate traffic, and not just through sterile SEO techniques. Without quality content, even the best content marketing strategy can fall flat on its face.

The post How to Take Your Content Writing to the Next Level appeared first on Digital Firefly Marketing.