7 Tools for Web Content Writing

Crafting content for a new website can seem daunting. There’s so much you want and need to say, but at the same time, you have to make it easy to digest for your visitors.

So where do you start? The dreaded blank screen with its blinking cursor might seem as if it’s mocking you. (It is.) What can you do to defeat it?

The good news is you’re not alone in this venture. Some of us have done this before. The writing tools I’ve listed below are meant to help you before, during, and after your web-content creation endeavor. They are not meant to be rabbit holes, but if you feel as if you’re spinning your wheels when you explore any of them, move onward. I have personally used all of them to some degree for my own copywriting adventures, and most were used (but not harmed) in the writing of this post.

If When you reach the bottom of this informational treasure, a content worksheet we use with our own clients is available for download. For free!

1. MindMup

It’s rare that I start a writing project, no matter how big or small, without first firing up a mind map. I can’t count how many times I’ve been slapped for suggesting a mind map in a meeting, but they work! I swear! I’ve found that a tool like MindMup helps relieve the pressure of jumping straight into writing something worthy of readership.

Mind maps have been around for ages, so it’s likely that you’re already familiar with the concept of plopping ideas and random thoughts into these thought-bubble spiderwebs. Don’t fail to explore the organizational power they can offer, though. Before you dig into writing your About Our Mission Statement page, a mind map can help you lay out a sitemap and give you a visual representation of how visitors might traverse the pages of your site. To help our own clients plan and prioritize for their site launch, I’ll color code the pages within the map to highlight which copy has to be written prior to launch and which can wait for a rainy day in the Sahara.

There is no shortage of mind-map tools available online. I’ve dabbled with quite a few, and for a while now, I’ve been quite happy with MindMup, especially because it plays nicely with Google Drive. It boasts a few bells and whistles, such as a Notes feature that lets you add extra thoughts to each bubble (great for sitemaps!), but the quantity of features isn’t too overwhelming or distracting for the average website user.

Offline alternative: A large whiteboard or writing pad can certainly do the trick and is often more helpful if you’re collaborating with a team in person.

2. Freeter or Scrivener

Two tools for the price of one here!

Both of these suggestions are more applicable to larger writing projects, especially Scrivener, which was developed with book and screenwriters in mind. For websites with sitemaps that stretch on for miles, content organization is crucial, and these tools can help you maintain a bird’s-eye view of your project.

Scrivener has a bit of a learning curve, but the folder system and the “corkboard” for attaching notes and tracking research can come in handy. It’s not a free tool ($40 for PC or Mac versions of the software), but it does come with a 30-day trial that only expires once you’ve used the program on 30 separate days.

Freeter is a tool I use to manage both web development and writing projects. Like Scrivener, it can help you keep your website research and planning resources all in one place. With multiple boards, you can pin buttons or actual open windows to web pages and files.

Unlike Scrivener, though, it doesn’t come with a built-in word processor. For that, you’ll have to link to Google Docs or some other text-editing tool. I usually attach my Mindmup boards and Google Docs to a “Web Copy” board.

One other handy feature is Freeter’s built-in Pomodoro timer. It allows you to break up writing sessions into 25-minute chunks divided by five-minute break periods. If you’re not familiar with this productivity approach, it’s a great way to keep your butt in your seat while writing.

Freeter is free with a few limitations that can be removed via a PRO version for $29.

Offline Alternative: Pencil and paper, my friend! Sometimes good old-fashioned scribbling is the best cure for writer’s block. If you’re spending too much time kicking the tires of the latest and greatest writing aid, just simplify and get down to it. But for web-copy writing, make sure you have some file folders labeled for each page so it doesn’t become a jumbled mess. Eventually, you will have to make sense of it all and transcribe your scribbles into a digital format. You don’t want your web developer to fire you! (We wouldn’t do that…mostly.)

3. Grammarly

Once you’re happy with your copy, Grammarly is a great free tool that checks for potentially embarrassing mistakes. It can help you with web copy, as well as any other writing you do in a browser. It’s definitely a step up from your average spell-check tool, as it can examine your word choice preferences, sentence structure, and other grammatical issues.

There’s also a built-in text editor on the Grammarly website (also available as a downloadable app) that will reveal your punctuation and spelling mistakes in real time. As exhilarating as this might seem, don’t write your first draft in the editor. Rather, copy and paste your finished work into it. If you’re like me, the constant reminders in the sidebar that your writing is less than pristine can be rather debilitating.

Again, Grammarly is free with premium add-ons.

Offline alternative: People proofreaders! AI might be the future, but for now, you still can’t beat another pair of humanoid eyes. If you value professionalism, never launch new copy on your website without the aid of a trustworthy wordsmith.

4. Hemingway App

Just about every website needs a good bit of selling copy. To achieve this, your writing should be free from as much jargon and academic language as possible. We’re going for concise phrasing here, and that means using only the words necessary for making your point. (This section is making me self-conscious!)

So it’s fitting that this next online tool is named after Ernest Hemingway, the early 20th Century master of journalistic writing. The Hemingway App might be bare bones in its design, but if you’re trying to write copy that’s reader-friendly, this tool is invaluable. Not only will it give your writing an overall grade-level readability score, but it will highlight long sentences/paragraphs (like this one), words that have simpler synonyms, annoying adverbs, and passive voice. You certainly don’t have to — and shouldn’t — follow all of its recommendations, but it can give you a sense of whether your web copy is going to live up to its promise.

Offline alternative:The Sun Also Rises, or the short story “Hills Like White Elephants.” Some Cormac McCarthy or Elmore Leonard couldn’t hurt either. If less literary guidance is what you require, dig up a copy of Strunk’s Elements of Style. Then go find yourself a red pen and chop away.

5. Graph Words

Ah, the hunt for the perfect word. Maddening it is. Or infuriating. Maybe exasperating? Well, if you’re a visual person like me, a thesaurus is great, but a visual thesaurus is wicked awesome. There are multiple incarnations of this tool on the web, but Graph Words works well and better yet, it’s free. Type a word in the search box and a web of related words and meanings will appear in the display. Words are color-coded as parts of speech, and you can save word maps as images if you like.

Offline alternative: Obvious. Self-evident. Unmistakable. Duh.

chicago manual of style

Photo by Jean Lachat

6. The Chicago Manual of Style

So from the title I’ve chosen for this section, you might discern where I fall in the eternal question of AP vs. Chicago style. As enlightening as this must be, alas, it matters not. The choice is inconsequential as long as you make a company-wide decision to incorporate a language style guide into your messaging exploits. A guide will make your website more professional and prevent a nasty red-pen knife fight in the break room. People might pretend that they don’t care about the Oxford comma or the difference between “that” and “which,” but don’t let them fool you. They care. Truly.

We live in an age where grammar standards are plummeting daily with every Tweet (#covfefe) and Snapchat post, but you can rise above it. You have to. A single typo can create fault lines in your brand. Inconsistencies in grammar and usage are akin to a large mustard stain on your shirt during a new client meeting. (Never happened to me. Never.)

But don’t just stop with a subscription to AP or Chicago. Create your own internal style guide. Your company likely uses jargon and phrasing specific to your market and an outside reference can’t help with that much. At the very least, create a shared document that lists company word-choice preferences for common terms. Is it “web site” or “website”? “Internet” or “Internets”? You decide, but stick with one or the other.

Offline alternative: At this very moment, there’s a copy of Chicago causing distress to the sagging shelf above my desk. Nevertheless, it’s worth the investment.

7. Markdown

“What? You’re listing a coding language as a writing tool?! Where’s the back button?”

Calm down. It’s not that bad. Markdown is very simple and will take you five minutes to learn tops. (Here’s a simple Markdown resource.) But it can save you and your web developer some frustration. Don’t know HTML? No problem. Markdown will let you stylize headings, bullet lists, links, and more in a way that’s easy to write and import into a web page.

You might be asking, “Why should I bother? Can’t I just copy and paste from Word into WordPress?” Oh, you can if you like, but you’ll also be importing all the extra code garbage those programs like to pass along with their copied text. You or your developer will then have to scrape that junk out, and quite frankly, who has time for such nonsense?

Even I, an old hand at HTML, still write copy in Markdown because it’s quick and easy to read. If you’re writing your own web copy, ask your developer if it’s okay for you to use Markdown and watch his/her jaw drop.

Offline Alternative: A series of clucks and whistles. No sorry, you gotta go digital with this one.

Extra Resource!

As promised, I’m attaching a downloadable Page Content Worksheet that we distribute to clients who are determined to go it alone with their web copy. We’ve been at this for awhile, so you’ll find some of the top questions you should ask yourself before you dig in to write each page.

Good luck!

Website Content Writing Strategies for Plumbing, Heating & Air Conditioning Companies

What style should I use when I write content for my website?

  • Write in your own voice. The style you choose should be your own. You will write most comfortably, confidently, and authoritatively when you write in your own voice. However, don’t get sloppy. You’re writing, not talking.
  • Write simply and clearly. If people of different ages and education levels will visit your site, write for the youngest and least educated of your visitors. A good rule of thumb to use, unless you are writing for a very specific audience, is to write so that a thirteen–year–old can understand you. However, this doesn’t mean that you have to write as if that thirteen–year–old is stupid. A good copywriter can write clear, simple text without being patronizing.
  • Skip the technical jargon. Tailor your message to the level of knowledge of that a customer will have when approaching you for the very first time. When in doubt, err on the side of explaining things a little too much, rather than too little.
  • Write to your perfect prospect. A great technique for overcoming writer’s block and finding your voice is to visualize yourself writing a personal letter to your perfect prospect. Thinking about writing to just one person can reduce the “stage fright” you might feel when you imagine that lots of people are going to read what you write.

How do I write content that will get the attention of my website visitors?

There are several rules that apply to copywriting for any sales or marketing piece, no matter what style you use. Here are some:

  • Identify and clearly communicate yourUnique Selling Position (USP). Your USP is that special thing or combination of things – quality, service, expertise, talent, speed, skill, efficiency, environmental sensitivity, price – that sets you apart from your competition. Make sure your reader gets your USP right away. It should be expressed in the headline and first sentence of any page or article.
  • Get your readers’ attention with a compelling headline. A headline is the “ad for the ad”. It should generate curiosity, or promise an attractive benefit. It should get people excited about reading more. To make sure that you have a great headline, write a bunch of different headlines and ask other people to help you choose between them. If you end up with more than one good one, you can use the best as the headline and others as subheadings throughout the article.

    To give you an idea of what we mean, which headline would you choose?

    “Federal Tax Credits for Energy Efficiency”
    “Get Up to $1,500 in Tax Credits for Installing a New High–Efficiency Furnace”

    However, don’t do a “bait and switch” with your headlines – your headlines need to get people excited about what you actually can do for them, not raise unfounded expectations about something that you don’t deliver.

  • Start with a slam–bang opening. Is your opening interesting/provocative/arresting? Does it make the reader stop for a moment and really pay attention? Each line of your ad copy must serve to “sell” the reader on continued reading, especially at the beginning. You need to build up enough interest and momentum to carry the reader through the rest of the article. If you are selling the product, you need to make the reader’s desire for the product greater than the price. Generally, the more expensive the product, the more words you need to do that.
  • Focus on a main theme. Whatever you talk about in your opening should be what you talk about in the rest of the copy. Don’t dilute your message by talking about too many different things.
  • Leave the reader with a clear “take–away” message and call to action. Before you start writing, figure out what you’d like your piece to accomplish, and end on that note. If you’re writing a purely informational piece, wrap it up by giving the reader a clear message and call to action: “Contact us today to schedule an appointment!”
  • Strike a balance between logic and emotion. Different readers think about purchases in different ways, and some readers will have more than one reason for wanting to buy. So when you paint a picture in your reader’s mind, it should have both analytical and emotional elements. “Next winter, you can snuggle up in front of your new wood stove on a snowy Saturday evening, knowing that you’re heating your home with inexpensive, renewable energy.”
  • Make it positive, enthusiastic, and upbeat. Focus on the positive aspects of what you’re selling, rather than on the negative aspects of the competition’s products. (If you want to draw a comparison, say that it is “better” than something else, rather than that something else is “worse” than what you’re offering.) Try to avoid “no” and “not”, within reason.
  • You should say “YOU” a lot. Whenever you say “you”, your reader will automatically translate to “Me” and “Mine”, and he or she will feel personally involved. When you’re discussing your product, focus primarily on the benefits rather than the features. (“You will feel warm and comfortable all winter!” vs. “The furnace has an AFUE of 95”). You’ll need to mention the features, of course, to satisfy the analytical thinkers, but the emotional arguments should be personally addressed to the reader. A particularly good way to get your customers involved is to ask them questions. “Is doing all that work by hand costing you time and money?” “Do you need a better solution for X?” Questions build interest and desire and prime readers to be excited about your solution when you describe it.
  • Offer proof. Testimonials and guarantees are essential. They demonstrate your personal belief in what you’re selling, and build confidence by showing that your products have been useful to other people.
  • Always review your facts. Double–check them. Triple–check them. Back up your claims with statistics, and make sure those statistics are reliable. (Remember, on the web you can link directly to your sources so that people can easily verify your claims.) Having information on your website will make you seem like an expert – unless it’s wrong. Having wrong information is worse for your reputation than having no information at all.
  • Prufread, proofreed, proofread! Always proofread your content three times, and have someone else check it too if at all possible. Bad spelling makes your whole company seem sloppy and amateurish.
  • Put your content aside for a day before you post it. That way, you’ll have a fresh perspective on it when you make your final revisions.
  • Get someone else to read what you’ve written to make sure it flows well. You should do this no matter how good a writer you are. Even Pulitzer Prize winners have editors!
  • Avoid “advertorial” and repetitive copy, especially in blog posts. You know those long letters you get from charities that go on and on about why they need your money? I throw them away, but apparently they are effective. But that style doesn’t fit the informal atmosphere of blogs, where readers expect a personal, honest approach without a lot of sales BS. Make your point and then wrap it up.
  • Add bonuses to make your offer irresistable. Bonuses for immediate action can create a nice sense of urgency and close the sale. Remember to focus on how that bonus will benefit the reader.
  • Add a P.S. People pay special attention to a P.S. We think it’s because a P.S. is usually short and snappy and set apart from other text, which makes it easy to read. Also, people read it for the same reason they skip to the end of a novel they’re not quite sure about: they want to see where your arguments/sales pitch is going to end up. If they like where you’re going, then they’ll go back and check out the things you said along the way. So, make your P.S. a winner! This is where you can add that special bonus offer for immediate action, or remind people of the most important benefit they’ll receive by using your product or working with your company.

    P.S. Don’t do a hard sell in your P.S. – focus on the benefits you can offer the customer.

Are there any special considerations when writing for the web?

The web is not like other media – it offers unique opportunities and presents unique challenges. If you keep these in mind, your web copy will be much stronger.

Opportunity: The web makes it possible for the reader to respond instantly. With TV, radio, and newspaper ads, there is a gap between being exposed to the ad and taking action on it. The customer always has to take an intermediate step: go to a store, pick up the phone, or visit a website.

With an online ad or sales message, in contrast, the viewer of the ad can take action immediately simply by clicking a button. This is why the Internet is such a powerful sales tool!

To entice your customers respond instantly to your website, ask yourself these three questions as you write copy for your site:

  • What do I want the visitor to do on this page? Tell the visitor, as clearly as possible. Highlight it visually, if you want.
  • What does the visitor need to be persuaded to do the action? Give him the reasons, evidence, or (gentle) emotional push he needs.
  • What does the visitor need in order to actually do the action? Make sure you provide it, and make it as easy to find and use it as possible.

Challenge: The computer screen makes reading uncomfortable. If you’re like most people, you probably print out long documents, rather than reading them onscreen. This is because reading on a computer screen is slightly uncomfortable. The image on your computer screen is not constant – it’s actually “cycling” and renewing itself rapidly. This is hard on the eyes. Also, because it’s so easy to scroll up and down on a computer screen, it’s harder for the reader to keep track of what line of text he or she is on.

You should compensate for this discomfort by making your website as easy to read as possible.

Recently, some great studies on “eye tracking” – the way people move their eyes when they read – have offered some valuable insight into how to do this. These studies found that users tend to scan content in an “F” pattern. Most readers of websites skip top navigation altogether, and then sweep their gaze across the page headline. They then stick close to the left margin of the page, scanning downwards. Occasionally they will sweep their gaze across a line again, if they are interested in it.

The findings of the eye tracking study also have implications for the way you should lay out your content:

  • Your readers will see your headline first and pay the most attention to it. It should draw the reader in and sum up what the page is about.
  • The first line of text should convey your primary message, in case the reader only scans the rest of the article. Some people refer to this as the “inverted pyramid” method – you front–load your writing with the most important idea first, and then end with the least important idea.
  • Use easy–to–understand language and short sentences. Short words and short sentences mean that the reader’s eye doesn’t have to “wrap around” to the next line mid–thought. Avoid “filler” phrases such as “as you can see”, “in other words”, “those of you who…”, etc. There are more direct ways to say all those things.
  • Paragraphs should be brief (1–4 sentences). You shouldn’t have long blocks of text, because your rapidly–scanning reader will lose her place in them.
  • Use bulleted lists whenever possible. They take advantage of your visitors’ tendency to keep their eyes to the left.
  • Break up longer pages with subheadings; make sure they are interesting and accurately reflect the content of the page. Again, this helps the reader stay oriented – and if he is skimming the page, subheadings will guide him to the area of greatest interest for him.
  • Highlight important ideas in bold. Readers like this, and search engines do too – it helps both to quickly understand what you’re trying to say.

The bonus: Following all these suggestions will not only make it easier for your customers to read and remember your content – it will also make your content more search engine friendly!



Seo Content Writing Techniques

Writing is very specialized skill, it has different styles when it comes to different medias such as paper, television and web/internet, creative writers have no boundaries, no rules to write but when it comes to get reward of their written material in search engines, they have to adopt certain guidelines, certain rules with standards so that their written stuff can get decent number of audience.

What is SEO Copy Writing?

SEO copywriting is nothing but just a topical writing where content writers always write for topics / sub-topics and those topics or sub-topics are called Keyword Phrases. There are some other techniques with this, which are kept in mind when writing for search engines, but whatever they write is topical as a result search engines can easily understand them and give them the most valuable positions. There is a proper procedure & technique for SEO Copy Writing which will be discussed later on in this article.

Why Content are most important?

There is a very obvious answer to this question, content is still king because content is the major source of conveying message to search engine. Search engines read the content and then realize the importance of the content, they their-self understand the purpose of the website and then compare it with other related websites in their database, on the basis of your websites content your website is given some rank in search engines, it could be at 1st page and could be at 100th page. There are plenty of other elements but content is one of the very important aspect of your website optimization, whenever writing for your website, keep in mind that your website is going to be evaluated not only by human but search engines bots as well.

How to Balance Copy Writing Keeping Users and Search Engines in Mind

Website copy can be liked and disliked at the same time by different human readers, there are plenty of external things that effect on human mind when reading such as mood, time, easy & flowery language and interests. But to search engines its entirely a different thing, they are built on artificial intelligence thats why it doesnt matter how difficult the words are, how boring the topic is, they have to read your written content time and mood cant stop them.

I would never recommend writing for search engines, in fact search engines will never like it. Search engines have a very clear policy and that is whatever is important for human readers is also important for search engines thats why always try to facilitate your readers but there is a simple guideline for search engines by following that you can make sure to balance your well written copy writing for both Human readers and Search Engines.

Who should I Write for Search Engines OR for Visitors?

Another very interesting question, there are many content writers who are worried to either write for search engines OR for website visitors? The answer is very simple, search engines dont like them to feed, thats why focusing on search engines is only a waste of time. But you cant ignore search engines, since search engines are based on pre-defined algorithm (artificial intelligence) and they are compelled on certain things, such if your website code is not search engine friendly then search engines will be finding difficulty to read and understand website content. Content writers should focus on writing for website visitors but keeping search engines standards in mind, so that their content will have good impact on search engines.

Well Targeted Written Content is more valuable

Whatever you are going to write, search the right term to use, it may happen that your written content will get good rankings on certain keyword phrase but what if that keyword phrase is not searchable in search engines. Thats why you make sure that your written content should be well targeted, to search most searched keyword phrase in search engines, and you can use FREE GOOGLE KEYWORD TOOL.



Social media content writing services

Entry Level Social Content Writing Service

This is an entry level service allowing very small businesses to outsource their social media when they don’t have the time or inclination to post for themselves.

We will write social content on behalf of your clients and the profit margins are great! All branded as you, of course.

Designed to deliver the perfect amount of social content, at the right frequency, for each platform. Our experts will profile your client’s company and create a tailored program of promotion which goes out 5 days a week.

3 or 4 daily tweets
5 weekly image tweets

2 daily posts
5 weekly image posts

2 daily updates
5 weekly image posts

  • Social Dashboard Pro Account
  • Custom content about your client’s company
  • Custom hints and tips for your client’s industry
  • Your client can interact with us via white label support system
  • Easy 7-14 day content review system
  • All content by native English speakers

What your client can expect

  • Keep social media feeds active and interesting
  • Reach new potential customers
  • Enable people to find your client via social media
  • Track the campaign easily inside the dashboard

Strategic Social Media Campaign

This is a more advanced service aimed at small to medium sized businesses. Our team of experts will manage your social profiles, including Twitter, Facebook, Google+, Instagram, Pinterest and LinkedIn.

This package includes everything in the Entry Level Package as well as…

  • High quality, tailored, images and social media content.
  • Finding and posting appropriate supportive and engaging articles
  • Short lived and seasonal promotions.
  • Whiteboard “explainer” video custom created and promoted for your client’s company
  • Entire social dashboard in your client’s brand, hosted on your domain
  • 2 x custom designs (branded) in the visual composer tool

What your client can expect

  • Increased audience followers/likes
  • Real, relevant, followers
  • Content engagement
  • Enquiries and sales leads

LIVE Social Media Campaign

This is the equivalent of employing a full time social media expert at your client’s company, at a fraction of the price.

This package includes everything in the Entry Level Package as well as…

  • Website social retargeting (we’ll make a series of ads and run them in social media to drive traffic to the client’s website).
  • Social media interaction. We will respond to and initiate comments and interaction within your clients social profiles, including answering questions and queries.
  • Weekly blog article to be posted on your client’s website and promoted within the social media content.
  • Monthly managed and distributed press release of anything new and exciting that is happening within your client’s company.
  • 10 x custom designs (branded) in the visual composer tool.
  • Custom video service (for people, promotions, products or services).

What your client can expect

  • Larger budgeted ad campaigns
  • Substantially increased reach
  • Increased, targeted audience of followers/likes
  • Real, relevant, targeted followers
  • Increased content engagement
  • Increased enquiries and sales leads
  • Audience personally engaged with comments & likes
  • Queries & comments answered
  • Lead management
  • Monthly competitions & prizes



How to Create Emotional Connections with Your Reader through Content Writing

The stronger the emotional connection between your content and your audience, the higher the possibility of them staying loyal to your brand and even becoming staunch advocates of your company. Whatever the aim with content writing – whether you want to inspire, engage or boost audience staying power – investing in creating a deep emotional connection is the best way to achieve it. Here are some tips to help you encourage such a relationship with the content you provide on your blog or website.

Employ Compassion, Humour and Empathy

Great writers know when to harness the power of emotions in writing. If you can move a person to tears, make them smile or burst into laughter, then you will have succeeded in creating a strong emotional bond. As humans, we love to relate, which is why emotions are so great to tap into when writing. Therefore, the next time you are crafting an article, blog post or sales pitch, and have an opportunity to insert a well-placed joke your audience will understand, go for it!

You can also tell them about an experience you had, which they can relate to. As much as possible, include details and explain how the issue was resolved. You can also ask your readers for their personal experiences on the same issue. If you or the company you are writing for have done any volunteer work not-for-profit in your community, it is also a great idea to include that as well. Your audience will be able to see that the company is made up of real people, and come with a face and personality they can both relate to and engage with.

Address Readers Directly

When it comes to creating emotional connection with readers, one-on-one communication is more effective than a mega-horn. To achieve results, speak to your target audience directly. In other words, appeal to many, but speak to one – your buyer persona. The first step is to learn how to develop and maintain a voice for your brand, since it is your own unique voice that you’ll use in all of your communication content. If you already have loyal customers, they can help you provide valuable feedback about your product and services, which will help in creating richer, more customised content. As you are writing, consider them and write for them as if they sitting right across from you.

Use the Informal Style

Readers are more likely to get charmed by informal writing styles. We’ve all come across website content that seemed written for the exclusive consumption of scientists or professors. Such content can insult your readers, who may not grasp your meaning. More often than not, people enjoy reading answers to their questions written in a casual, everyday tone – especially when they expect to be faced with an academic exercise in comprehension.

Employ the use of contractions, like you do in everyday speech. You would sound awkwardly formal if you talk without using contractions – and the same thing can be said for content written without contractions as well. So, keep your sentences relatively short. Good writing combines long-winded sentences with short ones. Too long, and your sentences could end up being difficult to read on screen. Too many short sentences might create a feel of short, stout declarations, strung together in your content. Find a good balance.

Informal writing increases the chance that readers will be willing to spend more time with your words. However, informal writing doesn’t mean profanity. You can create good, emotion-stirring content without resorting to the use of profanity. The purpose of content writing is to build trust with your readers. Swearing and using profane words will only defeat your purpose. Be professional.

In addition to being clearer, informal writing holds two distinct advantages for you. Firstly, your personality shines through your words, so that people who do not know you can get an idea of who you really are. Secondly, your words will relate to your readers better. You’ll invite a response and more often than not, you’ll get one. An informal writing style will help to create emotional connection, because your words will flow more naturally. So you ask, can a one-sided conversation create an emotional connection? The answer is a resounding ‘Yes’!

Know Your Audience

Many times, content writing can take up hours at a time, with the hope that eventually it will drive new readers to the site or create more customers. However, without the connection that comes from a real knowledge of the readers, no positive results can be achieved. When content fails to resonate, the root cause is usually that the writer didn’t include what the audience was looking for in the content. Therefore, it is important to understand your audience and know where they are coming from. You need to know and understand your audience to be able to successfully reach out to them. Putting yourself in their shoes can also spark more ideas about the content you are crafting for them. This is a fundamental part of writing content that creates emotional connections. For example, if you are writing a blog for people with a fear of public speaking, think about what they deal with on a daily basis, and let that thought guide your content.

Knowing your audience can inject a sense of familiarity in your content. You will also be able to connect with your audience in a more friendly and human tone.

Ask Meaningful Questions

By asking the right questions to make them think, you can connect emotionally with your audience and drive better engagement. If there is a hot topic on which your readers are dying to hear your opinion, provide your solid stance on the issue, and ask them for their own take too. Also, ask them about their experiences with your company, your services and products. In addition to making them think, you will also be able to come up with new and engaging topics for your content calendar. Questions and answers will ensure your topics are always fresh and your audience will be on the lookout for more content from you.

Use Vivid Descriptions

Generally, humans think in pictures. For example, if I say apple, tree, ball or house, you will likely get an image in your mind of those things, in addition to any memories associated with them. Words like communication, development or abstract, on the other hand, create very little reaction in the form of a relatable image. The reason for this is that experiences are connected to emotions, and use emotions to connect to physical things. It is harder to connect with or relate to vague, general concepts in the same way we easily connect to physical and tangible things. People ‘feel’ connected more than they ‘think’ connected. Therefore, to create a connection with your reader, you need to create a feeling of connection with you and your content.

Start by painting a picture in your reader’s mind. Make your writing more detailed by using a lot of descriptive words and metaphors. This way, your writing can be portrayed in the exact manner to create the connection you seek. One incredible benefit of writing is creating strong ideas and writing them down in a way that people can connect to emotionally. The aim is for your writing to positively stand out in the mind of your reader. Show a different side to something or make up your own ‘lingo’ to describe a new idea. When you do this, you are doing more than just giving advice or telling a story. You will ensure your choice of expression can last the test of time and give real meaning to your reader.

Get Them Involved

Connecting with your readers and holding their attention is about making them feel involved in your writing. Getting your readers involved goes beyond talking at them, to actually communicating and giving them an active role in your writing. You are using visuals and experiences your readers can emotionally relate to with their entire imagination, thoughts, focus and feelings centred on what you are writing about. With their feelings and imaginations engaged, they start to feel like they’re on the inside, and part of an ongoing conversation. They become mentally wrapped up in it.

Your writing becomes more interesting to them, because you are relying on their imagination to arouse feelings. The images you are creating are seen by your readers as their images. They feel your idea is their idea too, and can really form a connection because they are experiencing it with you.

Most content writers at one time or other have felt like their readers are not engaged with their content. They might try very hard to get their point across, but their readers just can’t seem to relate. If you find yourself in this situation, try another route – create an emotional connection. The trick is to look beyond simply creating content, to creating content that elicits the right emotions in readers, and that is not so hard to master.



Content Writing for New Bloggers

Are you new to blogging and creating content? If you’ve never blogged before, it can seem very daunting. Don’t worry! Our content team worked together to create these writing guidelines. We have 5 tips we want to share with you. Have questions? Don’t hesitate to reach out!

These 5 tips will help you write content people will read and love!

 1. Write to Your Audience

Who are you talking to?Are you talking to traditional marketers? Clueless business owners? Think about what matters to your audience. If you’re not sure, then ask them!

Let’s say you sell paint. Your target market could be homeowners. Do all homeowners need your product right now? No, but some specific segments do.

Those could be people who just bought a house and want to customize it. Or they could be people who buy run-down homes, clean them up, and then flip them for a profit.

Both segments buy a lot of paint so you should target them first. For now, ignore your casual weekend-project customers. They’re not your base.

Now that you have identified your ideal customers, you can create content specifically for them like a series of DIY remodeling tips for your remodeling persona. And for your flipper persona you can create a series of tips on overlooked enhancements that can enhance the value of a home.

Be Personal. If you’re writing an article or making a list, don’t talk to your readers as though they were gathered together in a stadium. When people consume your content, they are alone. Pretend you are talking to a friend.

“We” is a dirty word. It’s easy to fall into the “me, me, me” kind of writing. Instead, focus on the customer. Use “you” and change the sentences accordingly.

Example: “We want to share our top content marketing tips.”

Correction: “Read our top content marketing tips for improving your strategy.”

  • Don’t push products or services.  When you do talk about yourself, make sure it applies to readers.
  • Avoid jargon unless you’re writing to others in your industry. Otherwise, your readers won’t know what you’re talking about.
  • Encourage audience interaction by asking for their input and engaging them in the comment section.

 2. Be Unique

Though you will want some general articles to educate people on the basics of what you do, you should spend most of your time creating specific, unique content.

Here’s an example:

General: Content marketing tips

Unique: Read our tips for improving your content marketing strategy

Give takeaway value that answers readers’ #1 question: “What’s in it for me?”

 3. Write Meat

Web readers are impatient. They know the difference between useful, meaty content and superficial fluff. Make every word tell, omit unnecessary words, and use details.

Example of superficial fluff:

“We’re dedicated to high quality products and good customer service.”

This is generic. What company would say otherwise? Who would say they make inferior products and have lousy customer service?

How to improve fluff:

“All our products are guaranteed for life. Have a question? We will respond within 24 hours.”

The above sentence says the same as the fluffy example, but with concrete facts that differentiate them.

Give facts, not hot air. People can sniff out a sales pitch.

 4. Be Visual

A picture is worth 1,000 words, which is great news if you don’t like writing. If your product and service is visual, your content will be naturally suited for photos. Here are some great examples:

  • Before and after pictures of work/data you did
  • Any infographics or supporting visuals
  • High definition imagery

Even the formatting of your writing can affect what people think of your content…and if they’ll even read it. These tips will help your text be visually appealing, encouraging people to read more of what you have to say.

  • Use F-graphs (like how the paragraph above looks like the letter F) to increase reading speed. 
  • Use lists (like this list) whenever you have 3 or more points to make.
  • Avoid misspellings. They make you look dumb, undermine your expertise, and can negatively affect SEO. If you often leave words out or use wrong words (ex. – there, they’re, their), ask someone to proof your articles before publishing them.
  • Bold or italicize points or words you want people to see and remember.
  • If possible, write in the form of a story (ex. – ).
  • Grab with the first paragraph. Don’t meander into the article.

Example of F-graph:

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Content Writing Bootcamp #SEMrushchat Recap

Content marketing may seem easy at a glance, but there is a lot that goes into it. Your writing needs to be strong, your topics need to be stellar, and your understanding of how to repurpose and utilize your best content needs to be solid. These are all distinct skills that are separate from the others but still necessary to achieve your content writing goals.

We discussed all this and more in last week’s #SEMrushchat, where we were joined by content marketing expert Brian Honigman. Brian is a content marketing and social media marketing specialist, a contributor at Forbes, and an adjunct professor at New York University; he had some incredible wisdom to share. He and our other chat participants had a lot of great input on how to improve your content writing to get your best results yet. Here is what they had to say:

Q1. If your goal is to get your article published on an external blog, how do you choose the right one and convince the editor to publish it?

One big goal many content marketers share is to get their writing not just on their own blogs, but on other big publications, too. While this may seem easy based on the sheer number of publications online, this is a lot harder than you might think. A lot of work will go into choosing the right publications to send your pitches or posts to, and you will have to show the editor that it will be a good fit.

When you are deciding which publication you want to submit your articles to, you want to weigh all the pros and cons when deciding between an industry-specific blog or a higher-profile, broader blog with a larger readership. High-profile, broad-interest blogs can definitely give you an edge in views and readers, and depending on the site, you could get a backlink which could benefit you more in terms of SEO. They may lend more credibility as a result. That being said, you may get more engaged readers if you publish on an industry-specific blog, which may better connect you with your target audience.

A1: For example, you’ll typically get more exposure amongst your niche on an industry blog, while a publication can drive new levels of credibility to your brand. #SEMrushchat

Compile a list of sites that will help you meet your goals. Make sure that they all have target audiences that you want to connect with, and that you can provide value to because it is a two-way street. Take into consideration things like blog tone and editorial guidelines (which many blogs that accept submissions often have on their site).

A1: It’s important to do your research when picking guest blog opportunities! You want to make sure the site has a similar target audience as you or an audience that you haven’t tapped into, but want to. #semrushchat

A1: quality of published articles and audience is a big criterion. Then reach out via email and show that you can contribute to that quality. reference your best (published) articles and work you’ve done. Provide unique data/information. #semrushchat

A1: Never fly into an e-mail pitch. You will be relegated to the trash. Learn about outreach and what has worked for others. Lots of case studies out there.

Choose the right blog by being realistic. Do your research and accept Time probably wont accept a blind pitch #SEMrushchat

A1: I’ll start with prospecting a list of blogs and I’ll add notes like blog tone, audience, niche market. When it comes to the person in charge, I’ll always write a person email and highlight their most recent post #semrushchat

When it comes to pitching, a lot of it comes down to basic sense. First, make sure you are pitching the right editor. You would be surprised how often people get it wrong.

In your message, submit an idea for content that is valuable, suitable for their publication, and relevant. You only have a few sentences (think no more than four) to explain the pitch and convey why it could benefit their readership. You can benefit from highlighting either the topical, time-sensitive nature of the piece or how valuable the evergreen content would be. End with an introduction to you as the writer, including relevant experience or past publications that would prove your credibility. When doing this, follow all editorial guidelines carefully.

1) Email the right editor

2) Share a relevant story idea concisely in a few sentences

3) Explain why the story matters

4) Introduce yourself with links to past pieces to showcase writing skills and credibility on the subject matter #SEMrushchat

a1 Choose to write an enchanting blog around a specific subject matter for which you KNOW inside & out. Present your blog concept to the publisher & let the blog’s value SHINE onto the target audience. #semrushchat

A1 often publications have style guides – read them and also read a lot of their recent articles so you understand how and what they write about so you understand their true style and who they are aiming at.#SEMRushChat

A1. Ensure that the post you want to write will be relevant for the audience you’ll reach through the blog. When contacting the editor tell them, concisely, how your post can provide value #semrushchat

Cold pitching isn’t always the best approach; outreach may be more effective at helping you get your foot through the door. You can reach out to ask for a collaboration or ask if they need help with anything. In many cases, this could be met with radio silence, but it never hurts to try!

A1 – I use @SEMrush’s link building tool to find relevant links that are in our niche. I then simply write an email asking if they are interested in collaborating or publishing an article of mine. If you are genuine and a good fit, it isn’t that hard. #SEMrushchat

Q2. When it comes to writing an article, what are some of the tools/tricks you use to get ideas for useful and unique content?

Writing content that is both useful and unique will give you an edge, giving users a reason to come back to your site and share your posts more often than your competitors. Both of these factors provide the value that you want.

One of the best ways to write great content that’s both useful and unique is to write posts designed to answer questions that customers, colleagues, and industry peers have asked. This is a sure-fire way to provide value, and if they are asking these questions, it may be because they couldn’t find answers anywhere else. You can use Quora, Reddit, and Google’s auto-suggest to find some of these questions.

A2: use googles suggested searches to see what people are asking about. Browse twitter to identify trends of questions people have. The is not only useful & unique, but also in theory, timely. #SEMRushChathttps://t.co/QUUSz93YEw

A2. I steal ideas from my Facebook groups (which are little gold mines of info) I also use the inurl:forum + (keyword) to see what folks are talking about as well. I also look at what people are asking me in private messages. #semrushchat

A2: 2. I also like to stay up-to-date with the competition. I’m subscribed to their newsletters and often check on what new topics are trending. Also, asking my audience what they like to read more about is important. #semrushchat

A2: Ask your peers! Sometimes insight into what you’re writing needs to come from a 3rd-party. I also sometimes like an entirely different perspective (from someone outside the industry) since I can tend to miss the obvious since I’m “in the know.”#semrushchathttps://t.co/KU9U8BhlqD

Twitter in and of itself is also a useful tool for content generation. Attend Twitter chats and see what people are saying; all the different interactions may spark something for you. You can also run Twitter polls to get ideas and to see what people are most interested in seeing.

A2. I run a Poll on Twitter which tends to generate some interesting topics #semrushchat

A2. Try NOT to write about things you have no interest in. Articles are always better if you are actually enthused about the topic. Google alerts, Pinterest boards and Twitter hashtags provide plenty of ideas. #semrushchat

Combing through social media to see what our audience talks about.
Looking at support tickets to know frequently-asked questions.
Observing topics and trends competitors are talking about.
Google trends and Keyword Planner to know which topics to cover.#SEMrushchat

Writing content that is timely and discusses what is happening in your industry at the moment or that ties in with recent events, like writing about This is Us in a post on fire safety– it can help you produce content that hasn’t been written yet. Sometimes we need that in order to create something truly unique.

A2: You want to always write about a mix of topics, some in response to what people are outright asking about and then some that are your own ideas entirely. You won’t break the mold only addressing what customers are asking for. #semrushchat

A2: Keyword Research, trending topics, Google Analytics are all great ways to find topics that will drive traffic.

Providing new and original data through your content also is exceptionally valuable. Think case studies or research reports. You can provide benchmark posts and statistics about your industry, or you can even experiment and test out new solutions to search for common challenges and how to address them.

A2: Identify and map out long-tail keywords. They are questions to answer. Use them when you plan your content & prioritise the post based on the data. Use underscore (_in) in @keywordtoolio to find them: _running shoes for_ and involve modifiers like e.g. _test_ #semrushchat

A2: I try to find the fundamental questions around a topic and then create something new that hasn’t been done before. I love the new topic research module on SEMrush because it helps to find new relevant subtopics with ease. #semrushchat

Q3. What are the best ways to repurpose an evergreen blog post?

Evergreen blog posts are great; they will stay valuable and relevant for a long period of time, and often continue to be shared and utilized as a resource. This will bring plenty of traffic to your blog. They also have the enormous benefit of being excellent to repurpose, giving you more bang for your content buck.

Turning blog posts into social media posts is one of the easiest ways to repurpose blog content. You can repurpose them into short Tweets or slightly longer LinkedIn posts. You can summarize the post, or offer additional thoughts that are still relevant to it.

A3: I’m a huge fan of syndicating my blog posts on various sites to ensure they drive more awareness amongst my audience. I recommend doing the same, but not just copying and pasting verbatim. Take some time to cater the post to the destination. #SEMrushchat

A3. You can Duplicate the post, change the title and the copy slightly, then post the whole thing on @LinkedIn or @Medium and link back to your site. Or for some posts, you can simply change the dates, to match current search terms. *This is my ‘Lazy’ hack answer. #semrushchat

SlideShare is another excellent and popular option. You can include this with the article, and promote it separately. This will take a largely text-based article and turn it into something much more visual. SlideShare presentations are highly visual and digestible in their own way, making them an excellent tool to use when promoting and repurposing your content.

A3. Turn Visual content into pinterest boards.
PPTs to slidedeck via slide share. Something more than the usual repurposing. #SEMrushchat

A3. ❤️ Micro content in the form of quotes shared on social media + link to blog
❤️ Use the quotes as slides & create a Slideshare presentation.
❤️ Video for YouTube + embed and add a transcript to your blog
❤️ Podcast #semrushchat

Another common strategy is to turn written content into a video, which can then be published on YouTube and/or shared natively on different social media platforms. Video often yields exceptionally high engagement rates on social media, so this is an excellent strategy to use. And if you want to go visual but don’t want to go all out on video, you can opt for an infographic representation instead.

A3: You can actually re-purpose your evergreen blog post in multiple formats for multiple platforms:

1. Short video
2. Infographic
3. Slideshare
4. GIF
5. PDF Guide
6. Multiple Images#SEMRushChat

A3: Most common are turn them into infographics and video format. The lesser known are podcasts and SlideShare presentations. Also, never hurts to break the post into an email course/newsletter for free (if it is possible) #semrushchat

A3 I like creating infographics, and breaking those up into smaller graphics for social media, and then creating videos. #SEMrushchat

You can also use one great evergreen piece to jump-start more great content. If you set up a Google Alert on your topic, for example, you can update your post with the new relevant info and repromote it. You could also launch a series of similar posts on the same topic.

A3: If you invested a considerable amount of effort into an evergreen blog post, try making it the centerpiece of a content marketing campaign! #SEMrushchat

Ultimately, the more valuable and shareable you make your content, the easier it will be to repurpose. Versatile content would include quotable snippets of text, data, statistics, and some great visuals. All of these elements can be repurposed separately or together.

Q4. What are some of the most unusual ways someone could distribute their content?

A lot of emphases is placed on creating and publishing your content. Distribution, however, can matter just as much, and this is an area that a lot of content marketers will fall short. Because of this, we asked our chat participants about new, innovative ways writers can distribute their content and get it in front of their audience. These should be used in addition to your conventional distribution methods, which your readers may come to expect to hear from you through.

A4 If your audience has an expectation that you will use specific channels to reach them, use those consistently and reliable. You will likely have better results than trying to be novel. #SEMRushChat

Brian Honigman reminded us that nothing can be as effective as authenticity, and informed us that training your employees to distribute content authentically and naturally is a great way to distribute your content more effectively. They can share it on social media, or send it to your clients that they have relationships with, for example. Because these sharings will come from your employees and not a marketing bot, readers will automatically pay more attention.

A4: Train your employees on the best & most *authentic* ways to promote your company’s content across social media and their network. Like teaching them how to email a relevant blog post to a colleague or share a brief summary of an article within a LinkedIn post. #SEMrushchat

Other chat participants agreed about the unconventional use of social media and messaging tools in new ways to distribute content. Instagram Stories, for example, could work well if you have the ability to embed a “Swipe up to see more” link.

A4: Following are some content distribution ideas:

1. Instagram/Snapchat Stories (with embedded link)
2. LinkedIn Pulse (Link back to the original post)
3. Medium (Visuals/Summary)
4. Responsive Emails
5. Chatbots#SEMRushChat

Whatsapp, messenger, and slack could also help distribute your content to people within your network in a more personal and direct way, increasing the likelihood that they’d see it. With the messaging app distribution method, though, make sure you don’t end up spamming people by sending them content (and nothing else) too often.

A4. I share my updates in my coms channels as well using normal web methods, Messenger, Whatsapp, Slack etc. You can also grow your audience with quote cards inside product deliveries. Quotes on stickers. #semrushchat

Some businesses also republish their blog posts on Medium, which puts them in front of an instant viewership on a site that is designed to generate shares and discussion.

A4 (2): I’ve also become a fan of repurposing on Slide Share. I know it’s not the shiny new thing, but there’s something valuable and re-usable about a presentation.
Also, curating/repurposing a post on LinkedIn Publishing or Medium. #SEMrushchat

One chat participant mentioned the idea of creating an audiogram. Audiograms are trailers that visualize audio clips that were pulled from a much longer piece of content, and they can be shared on video-crazy social media to entice users to read more.

A4: I don’t why I stopped, but I loved using @LumenFive to create short videos for the articles I wrote. Last time I checked the tool was in Beta mode. but that was a cool way of spreading the word about the content. #semrushchat

There is also a pretty old school method one chat participant mentioned that we love: just picking up the phone and reaching out to local businesses and organizations directly. You can inform them about what your business does, and direct them to free resources that you have online on your blog, especially if you have extensive guides, free ebooks, or case studies.

A4. Sad that it’s unusual, but picking up the phone! If you’re looking to distribute to local orgs/businesses/etc., this goes a long way in humanizing yourself as a content marketer and ensuring your message is heard. #semrushchat

Q5. What are some of your favorite books, resources, or online courses you could suggest in order for someone to refine their writing style?

What you choose to write about will determine whether you get shares, but in many cases, your writing style can affect whether or not people even read past the first paragraph. Strong grammar and well-written posts will make you seem more credible and are easier for your viewers to read. 

There are several great books that can help writers improve their writing. Ann Handley’s “Everybody Writes” goes over strategies to improve your writing, and even includes basic grammar lessons and elements of storytelling.

A5- Everybody Writes by Ann Handley is great to have to hand #SemrushChat

A5: no resources to post. However, if you’re debating on fixing your technical style or fixing your storytelling style, always pick storytelling. Technical errors can be caught by editors, but if you’re not an engaging storyteller, technical aptitude doesn’t matter #SEMrushchat

Horror extraordinaire Stephen King even has a book on writing that many would find useful, which is aptly titled “On Writing: A Memoir of the Craft.” This book focuses mostly on the habits that King uses while writing, but it can still give insight to writers who want to produce mass amounts of content.

A5: I still haven’t had the time to check these thoroughly but they seem interesting (not too web content related, though)

Bird by Bird — Anne Lamott
On Writing — Steven King
Page After Page — Heather Sellers
Big Magic — Elizabeth Gilbert#semrushchat

There are a number of different online courses that you can take online that go over different aspects of writing style. Some that focus on content marketing includes those from Hubspotand CoSchedule. You can also check out your favorite marketing blogs, which occasionally have free and reliable articles on how to improve your content writing.

While utilizing professional resources like those discussed above is something that all content writers should absolutely do if they don’t have a formal education in writing already, you shouldn’t just stop there. You can also check out what other writers you admire are doing, especially those in your industry. Read their work, and pick apart what you like about their content and how they write it. Then, adapt what they do to your content strategies and make it your own.

A5: To improve your writing I recommend following other writers you admire in & out of your industry, consistently reading their work & adapting what they do to your own approach to writing. Look for inspiration on to grow as a writer, not things to copy outright. #SEMrushchat

A5) I always say, read and understand writers you like. What are they doing? How is it structured? Learn to edit your work. Use @grammarly to tidy up your grammar and allow you to focus on what you’re writing.

A5 (b):
• Nicely Said: Writing for the Web with Style and Purpose—because everyone should read that.
• Modern fiction for some creative inspiration.
• Random articles from non-related industries so we don’t get used to too much of our own jargon.#SEMrushchat

A5. You can be the best writer, but you really need to understand the industry you’re writing about in order to refine it in the best way. Read through the most authoritative/relevant industry-specific blogs so you understand the language and style norms. #semrushchat

That’s all for today! Make sure to join us this week on #SEMrushchat as we answer “What Makes a Good SEO Strategy?” with special guest, Sam McRoberts! 



6 Reasons Businesses Outsource SEO Content Writing

A Guide for Writers

Some companies are wary of the shift to outsourcing search engine optimization (SEO) content writing, worrying that it might not be the best decision. However, there are several benefits to outsourcing content writing. In fact, outsourcing can actually be much better for a company than attempting to do the work internally. Knowing why companies choose to outsource can help you, as a writer, understand the obstacles they face and better cater to their needs.

1. They want to focus on what they do best.

If a company doesn’t specialize in SEO content writing, then why strain to make it churn out content? Companies often choose to outsource SEO content writing services to keep their employees working on the tasks that are essential to the core functions of their businesses. This improves efficiency and quality assurance.

2. They want to save the hassle of hiring, training, and paying full-time writers.

When companies try to internalize SEO content writing, it often means having to hire new staff. This itself can be a huge hassle, particularly if the company is new to the world of SEO content writing and doesn’t know what skills to look for.

Once they finally find someone who is able to take on SEO content writing duties, they then need to train them. Even if new hires are competent writers and are familiar with SEO, they will still need to be familiarized with the company and the procedures for writing and posting content. Hiring full-time in-house writers can be a good solution for larger companies, but many small businesses cannot sustain the burden of paying another full-time team member. Plus, if the company is only aiming to produce a weekly or bi-weekly blog post, a full-time writer is likely overkill.

3. They want their SEO content writing to be done skillfully.

Even if some members of a business’s in-house staff take the time to learn the basics of SEO content writing, there’s no denying that a full-time professional SEO content writer is going to be much more skilled at incorporating SEO best practices into clear and engaging copy. As an SEO writer, your knowledge of and experience in the field is what sets you apart from the average employee, and a desire for the high-quality content you can produce is ultimately what will push businesses away from completing the work in-house and toward outsourcing to a professional.

4. They want their SEO content writing to be done efficiently.

Because freelance writers are used to working within deadlines, companies are guaranteed that their projects will be completed efficiently. This beats waiting for the one or two employees who have picked up some SEO content writing skills to complete the projects after finishing their other duties.

5. They want to choose their own output frequency.

The great thing about outsourcing is that companies don’t need to stick to a certain number of articles every month. If they find that the frequency at which they are posting is not enough to engage and excite their readers, they can easily increase the number of articles they issue each month. Similarly, if they need to downscale to fit a budget, they won’t have to worry about having a full-time staff member without tasks to complete. Outsourcing to a freelance SEO content writer allows them the freedom to post at the frequency they determine appropriate.


As a writer, it’s important to be looking for opportunities to use your skills. Many businesses are seeking high-quality SEO web content to keep their blogs and websites fresh, compelling, and valuable to potential customers, and understanding the obstacles businesses face can help you partner with them to produce the content they need.

Image source: Luis Llerena/Stocksnap.io

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