5 Precious Tips To Get Better AT SEO Content Writing

The challenges facing SEO content writing is endless. If one begins to talk about it, they can go on and on. According to Copy blogger, SEO is the most misunderstood topic on the internet.

From the biggie bloggers out there to the tiny ones, they are constantly attempting to get better at it. As days evolve, SEO is adding more facets to it than ever before. And here is the thing, it is not going out anytime sooner. So how can you get better at it?

The first step to kick start the process of creating content is to get the research game going on. Use the appropriate tools to know the trending topics and hot keywords on the web. Take a note of them, and construct your content around the keyword. People may think that keyword is a part of your content, but in actuality, your content is an addition to the keyword, and only you know this. Also, the professional SEO content writer who you’re hiring.

Search engines give preference to longer content, now, that comes off as a shocker, doesn’t it? Well, make your content at least 600 words long. If it’s Twitter, that 140 characters shenanigan works, but when it comes to creating actual SEO content, you need to make it longer, interesting, inventive and precise.

As much as this world is about mechanizing things, people still do prefer content that they love. There is no alternative to having great content on your site, so write what people love. When professional SEO content writers write, they know to add a tinge of humanly emotion to everything that they pen, hence, not robbing the humanly element off the optimized words.

There is no need of beating around the bush with this one. If you don’t edit your work, then who is going to do it for you? Always ensure that you tweak those words a little, remove a couple of nonsensical things, and grammar check several times (don’t mind the haters calling you Grammar Nazi, be one anyways).

When you break your long content into shorter chunks, you’ll get just the perfect one to retain your readers. Do not clog your page with a long boring content when you can make it more attractive, understandable and readable.



Content Writing – Tips for Making Money Online

For any aspiring freelance writer or blogger, the opportunity to get paid for their output is surely one of their ultimate goals.

Content writing is one avenue popular with writers hoping to reap financial reward. But what are the pros and cons for any budding professional scribe as they set off down this route?

Content Writing Opportunities

The good news is that this is one potential revenue-earning area that is not likely to dry up anytime soon. Over 500 new websites are launched on the Internet every minute. These will cover a diverse range of subjects, and the developers, designers and entrepreneurs behind these sites will undoubtedly have channeled much of their energies into making them look good. There will have been a lot of emphasis on the overall design, the navigation menus – the technical side. But where many of these websites may well be lacking is in content.

On the Internet, content is king. It doesn’t matter if a web interface is so sleekly designed that its web manager assumes its interface is destined to win awards. If the articles within those streamlined pages are uninspiring or lacking search engine optimization, then the site will most likely fail.

This is where writers come into the equation. Web managers have enough plates to spin, so producing the actual page content is often outsourced. There are numerous platforms where would-be writers can search for this type of work, and the biggest tip about tracking down these gigs is to use the search engine of your choice. Simply input something like ‘content writing opportunities’ and sift through the numerous hits.

Some of the Key Do’s

If you aim to have a stab at making a consistent return from writing web content, you need to bear in mind that there are certain aspects that differentiate this skill from, say, journalism or writing a book.

People surfing the Internet have notoriously short attention spans, and no wonder. With the next interesting web page, a mere click away, fingers are permanently itchy, poised to move on the instant they decide they’re not captivated. So, your writing must be able to grab attention.

You’ll quickly learn how to be concise and avoid those flowery descriptions, metaphors and adverbs you were tempted to unleash when drafting that essay or short story. It’s all about maximum information in minimum space. If you’ve been tasked with producing a 300-word article, you simply won’t have time to expand on points.

You will most likely be asked to seed your writing with keywords. These enable customers to find you and stay hooked on your content. They also allow like-minded sites to connect, forming an affiliate network of related enterprises.

Summing it up

Finally, once you do start writing, it is so important to stick to timescales. Like any other freelance writing job, you must adopt strict time management.

Articles must be submitted according to deadline. The Internet is fast-moving. Your clients won’t wait for you to catch up.

Content Writing – Tips for Making Money Online

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Try not to overthink content writing… You might think what you know is boring but it’s not!, James Barclay

Well to qualify my title, what you know is not boring to the people who are most important to you and your business niche.  

Unsurprisingly – what you know in your niche is of interest to those in your niche.  I like the point made below by the Content Marketing Institute – do not compare yourself to everyone else creating content and get worried your content is not good enough.  Their audience is not the same as your audience.   

When I write I try to remember when it comes to audience in B2B it is quality not quantity.  It is just great for only a handful of people to like and share my posts just as long as they are the right handful of people. 

When I create a post I am looking to influence my clients and my prospects. I hope that through that content those I look to influence see me as a ‘trusted advisor’.

Trusted advisor is one of those phrases that gets bandied about a lot – but actually, if we are doing our job right we should be trusted by our clients and prospects.  Here at Passle last week we had a discussion about whether we should we talk about thought leaders or trusted advisors. I am not sure it matters – what is important is that it is not us who define ourselves as thought leaders or a trusted advisors but our peers, clients and readers who define it..   

You don’t need to be Kim Kardishan with a million followers hanging off every word.  You simply need to be creating content that is relevant to the people whom you’d like to read it.  Do not stress over it too much – just do it 🙂

Looking to other content creators is great for inspiration and figuring out what audiences respond to in general. But, whoever they are and whatever they do, they’re not you. And they don’t share your same audience. Stop comparing yourself to them. Not only is there no guarantee that a concept that worked for someone else will work for you, but if you measure your brand’s performance against that of say, BuzzFeed, you’re going to be disappointed. According to BuzzSumo, BuzzFeed’s most successful article was shared 1.8 million times on Facebook and more than 50,000 times on Twitter.

unknownxCristian Carrara

February 16, 2017

— Dibyendu Gandhi (@dibyendu9749) February 16, 2017

— Stefan Cuypers (@S_Cuypers) February 16, 2017

— Shana Haynie (@ArtworksByShana) February 15, 2017

— Campaign Counsel (@campaigncounsel) February 15, 2017

Producing content people love is more important—and attainable—than producing perfect content. https://t.co/Q4wqSICZ3c

— Inbound Insurance Mk (@InboundInsMktg) February 15, 2017

More posts by James Barclay

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The Chief Merits of Taking Content Writing Services in Kolkata

content writer in Kolkata 3

content writer in Kolkata 3

Most of the online businesses outsource content writing services to another firm. If you have some website or blog which needs to be managed, you must keep posting fresh and unique content to gain high ranking. It is not possible to write your own content all the while and thus content writing services in Kolkata is important to consider. There is no need to have your own team of content writers in-house if you hire professionals from other company. Some of the benefits of professional content writing services are worth considering.

The benefit of multiple writers

You may require different types of write-ups for your site like the articles, blogs, press releases, ads for banners. This firm will have the set of writers to cater to your needs. Indeed, writers are recruited nowadays as per their level of specialization. To get specialized services, you must look for professionals.

The benefit of budget optimization

If you have your own writers in-house, it will prove a costly affair. You need to pay them salary and train them continuously. It will help you avoid such charges. Here you simply need to pay for the writing service you need. If cost effectiveness matters to you, choose content writers of a professional firm.

The benefit of lean workforce

You also have the option of hiring a freelancer for the website text who can submit the work from home. Internet makes it easier for everyone to get in touch with service providers irrespective of where they are located. There is no need for the writers to show up at the workplace to submit the work. This helps in saving a great deal of time.

SEO content writing services

Content writing is an important part, internet market and the latest trend is to outsource this service. SEO companies also outsource content writing services to another firm. If you wish for unique, fresh and original text for your website, you need to consider content writing services. By posting fresh and unique content, you may allow the site to attain higher ranking across the search engines. Reliable companies have professional writers who are aware how to write SEO content or anything related to the SEO. They can come up with attractive articles, blogs, press releases and also website content. You may expect to get well written SEO stuffs that are keyword rich. By handling the keyword researches, the professionals can provide you best results.

Choose content writing services in Kolkata

You may be wondering why to outsource content writing services. This is done for good number of reasons. There are many professionals in Kolkata who can write attractive content by using the SEO techniques. SEO firms do provide training to the staffs in a way that they easily take care of the needs of the clients all across the globe. With unique, fresh and compelling content, your site is sure to attain higher ranking.

The professional writers offering content writing services in Kolkata are affiliated and trained in the task. They may deliver contents as per your needs.



How to Take Your Content Writing to the Next Level

Incorporating Simple Sales and Copywriting Techniques Into Content Marketing

If you’ve ever tried your hand at sales, telesales or charity fundraising, you’ll know there’s a whole lot more to it than acting like Don Draper. You know, spending your time hoping to overpower the would-be customer with your wit and je ne sais quoi. It boils down to  myriad things: your warmth, your trustworthiness and the pitch structure. Always keep these in mind during content writing.

Move over into written sales and copywriting and you’ve got a whole new bunch of disciplines to conquer and techniques to incorporate. Written sales distills it down to a fine recipe for persuasion and if you can pull that off you’ll see returns.

Those techniques are not only useful for copywriting either. They’re all centred on creating readability, authority, persuasion and entertainment value. These are things you could use to seduce someone, if you lived two hundred years ago and were into letter-based dating.

So it follows that you can pretty easily use these techniques to effectively craft high quality written content for any site. Create the kind of content that people share, and bookmark, and search for, all of which boost a site’s rankings, perfect for your content marketing strategy.

Written Content is King in SEO, Still!

You’ve probably have heard this phrase; ‘content is king’. Unless of course, they’re black hat SEO marketers. In that case, they’ll probably just gibber evilly, repeatedly using the same two or three words, then get shut down by Google.

, because the web is very deliberately optimised for the user nowadays. Content, in its many forms, is why the web users bothers to be a web user. A great content marketing strategy needs great content.

You’ll see that people are starting to extol the virtues of video, photo, infographics and apps as vehicle for quality content and SEO. And it’s true, people like videos, photos are easy to look at, infographics convey information easily and apps can be very useful. But it’s also true that they’re expensive to produce well and can be difficult to direct in terms of meaning and aim.

And when they go wrong, they go badly wrong. We’ve all been on a site and noticed a couple of typos, or a bit of English written by someone who clearly wasn’t using their mother tongue. However, that’s permissible. Maybe it’s not the most professional thing but it’s not obscenity of obscenities; the poorly edited, low quality or simply bad video. That sets the bar pretty high in terms of making a website look low budget, unprofessional, or outdated. Same goes for apps, photos and infographics.

Posting irrelevant rich content isn’t the answer either, as Google sees and penalises duplication. On top of that, an irrelevant app probably isn’t going to be all that useful to the user. That’s why well-written, targeted and crafted text is always going to be key. If you can throw other content on top, go for it, but first you need a solid base. You can take content writing pretty far, as skills go.

Write Right

First of all, make sure your content is on point. Focused, sharp and readable, with solid English and no mistakes. Do not underestimate how much seeing a misspelled word or a messy sentence will lower your appearance in the eyes of the user, not to mention . You’ll drop instantly from a potentially respected font of knowledge, way down to ‘just another nonsense article’.

Key points to bear in mind are purpose, spelling and grammar, then structure. All that’s pretty self-explanatory, apart from purpose. Too often online you see a long-form article (articles over one-thousand words offer the best bang-for-buck in terms of SEO purposes) that simply loses its way halfway through, and starts rambling about something irrelevant.

The deadly combination of going off on a tangent and waffling is going to send any reader to the door. You want to be sharp and concise, and you want to refer to your title and aim frequently. If you’re finding yourself wondering what to say next, you probably didn’t do enough research prior to planning the piece.

3 Proven Structures

Structure is hugely important. The way you deliver the information the reader has searched for or wants to hear is a defining element of your writing’s success. A quality structure also stops you waffling off in a random direction while struggling for something else to say.

It lets you know what you need to research and read up to deliver a potent and useful piece of content. Here’s three proven structures, known to get sales rolling in, sure to focus and enhance your content writing style and skill:

The Classic – Problem, Agitation and Solution

This is the timeless sales rap. Demonstrate an issue, make it personal and solve it. How can this work in a content writing context? Take a persuasive piece ‘Why *Brand* Lawnmowers Just Aren’t Cutting It’.

In this, you could break down the problem (they’re poorly manufactured,\ and overpriced to boot), ask rhetorical questions and speculate about the readers lawnmower use (how would YOU feel, finding yourself making weekly use of a lawnmower that “Lawn Mowin’ Magazine” accused of being downright explosive?), and then suggest other reasonably priced mowers, or even grass alternatives. Whatever your angle.

This kind of structure works very well for any kind of persuasive piece and has great flow and direction to it.

The Fortune Teller – Give Your Readers an Edge

This is more for informative articles. This centres on expanding on existing trends to make insightful conclusions. This leaves your readers feeling like they’ve got an edge in the future. Plenty of clickbait type articles follow this kind of reasoning, so make sure you’ve got an actual thing to say.

Winners and Losers – Which do They Want to Be?

This is all about making the point that the vast majority of people either fail or are average at any random area, and here’s the key to stepping beyond that. There are entire YouTube channels and careers built around this kind of ‘life hack’ mentality. You can definitely use it to great effect in your content writing.

Formatting is Crucial

Web content is easy come, easy go. People have absolutely nothing forcing them to stay on one page, apparent from your writing, title and formatting. Formatting is a big one, you need to make things as easy as possible for the reader, which means a pretty simple, solid check-list of things to do:

  • Readable Font Size – Generally sizes 14pts to 16pts are ideal.
  • Plenty of Subheadings– People scan read more than they give things proper attention.
  • Bullet Points and Numbered Lists– This gives people the information they wanted, in a neat and easy format.
  • Wide Margins– You want the text to be in as narrow a column as is possible. The narrower the column, the easier the text is to follow and read.
  • No Colours– I don’t care what your web designer thinks, black on white text is always going to be the easiest option to read.
  • One or Two Sentence Paragraphs– Don’t ramble on for nine sentences in one paragraph. It’s boring to look at.

Formatting is an easy change to make, so don’t allow this be the hurdle that trips you.

Title Creation is an Art

Titles define whether or not you click on something, so like it or not, they’re important. If you’ve got a long winded titles, filled with tangential, unnecessary verbiage, people are going to struggle to quickly ascertain meaning and move on. Worse, they could be put off, feeling the article or content is going to be bloated and tangential too. If the title is too undescriptive, they won’t know what the content is.

So you need a balanced, concise title. On top of that, there are certain words which get more attention. Words like ‘Proven’, ‘Free’ and ‘Shocking’. These are power words, they grab your attention and instantly forge connections to other things you feel strongly about, like success, money, and getting ahead of the crowd.

There’s a book out there, titled “Word’s That Sell”, by Rick Bayan, that’s literally thousands of these power words listed for you to peruse and use when needed. It’s a useful investment, if you’re looking to write more compellingly long-term.  

Curiously, odd numbers in a title also are more alluring. Titles like “7 Ways to Grow Out Your Toenails” will perform better than “Here’s How To Grow Your Toenails” (obviously, the article you now want is “3 Shocking Reasons People Are Growing Their Toenails”).

Getting your title right is the first stage to getting the customers in the shop. Mess up the title, and the front door’s broken. No customers are going to walk into that shop and all that time spent writing the valuable content is wasted.

This is Not Sales Though

An important thing to remember is that this is not sales. This is content writing. The act of creating something either useful, informative or entertaining. You’re free to write however you like, provided people enjoy it and will read it.

You don’t have to, and shouldn’t, stick to boring formulas if you’ve got better or more entertaining ideas. For most of us, however, the formulas and techniques are the place to start. This isn’t sales, go wild and create amazing content. Quality content should generate traffic, and not just through sterile SEO techniques. Without quality content, even the best content marketing strategy can fall flat on its face.

The post How to Take Your Content Writing to the Next Level appeared first on Digital Firefly Marketing.

Artificial intelligence + content writing: What happens next?

As you read this, a yet-unknown algorithm holds the key that unlocks ultimate levels of content writing efficiency. It will be low cost, lightning quick and easy to use. And it will produce marketing content that is virtually indistinguishable from human-developed text.

Machine learning makes this not just possible but permanent.

So if artificial intelligence is primed to replace content writing, how and when will it happen?

Understanding Natural Language Generation (NLG)

The primary technologies that power content marketing automation are Natural Language Processing (NLP) and Natural Language Generation (NLG).

The first is simply a computer program that understands the human voice and processes into text. Think of Google’s “Voice typing” functionality in Drive or the many types of translation software.

NLG goes a step further. This process entails transforming the structured data from NLP into narrative stories (aka writing content from scratch without the involvement of humans).

“Narrative” may be a misnomer in this sense. Yes, NLG technology produces written content that follows a unique, logical order (and is even capable of writing fiction), but its core benefit is automating the menial writing of dense, fact-driven content, such as financial reports, executive briefs, earnings summaries, product descriptions and standard news copy.

In these formats, innovative, creative or personal content is sidelined – NLG automates text that serves a short-term business purpose, not necessarily a long-term, branded, marketing campaign that goes beyond algorithms and facts.

  • Artificial Intelligence: Development of computer systems that perform human actions without human involvement.
  • Machine Learning: Computers that learn via AI rather than explicit human programming.
  • Algorithm: Set of rules that make calculations based on a sequence of specified actions.
  • Natural Language Processing: Program that automatically processes and manipulates speech and text.
  • Natural Language Generation: Program that uses NSP input to interpret and create new text.
  • Chatbot: Computer program that communicates via chat using text and auditory cues.
  • Virtual Assistant: Software agent that provides services through NLP, such as Siri or Amazon Echo.

It’s no wonder that B2B companies are already making great use of NLG technology. By 2018, , Gartner predicts. Again, this is business content: press releases, legal documents, internal memos, market reports and so forth.

The golden standard of journalism, the Associated Press, uses machines to produce their earnings reports. This type of application is the most immediate use case for NLG software, and B2B marketers will surely find many writing tasks can be made much easier starting today.

Automate this, not that

AI’s current strong suit is not inbound content, however. Inbound marketing strategies rely on personality, originality, authenticity, persuasion and voice: things that tend to be intangible yet equally, if not more, important than formal writing prowess.

After all, machines learn from the data that’s placed in front of them. Numbers, figures, keywords, phrasing and timing are all elements that AI can compile, process and replicate in a way that’s passable to the average reader. But, branding can often be a data-less or structure-less process, one that circumvents the capabilities of machines and continues to stump even the best creative directors

Automated content needs to first be broken down into constituent data sets that machines can analyze; but a product-specific blog post that leverages a brand’s identity and software capabilities, for instance, is not easily condensed into code that would yield promising writing results. Without the proper data flow or input, machines fail

Content that would be ideal for AI would be that which companies already have structured data for. Existing spreadsheets of numbers, software that aggregates financial information and models that are widespread across a company are perfect data sets that can feed into an automated content generator.

Automating more than the basics, at this point, could be more trouble than it’s worth.

What AI cannot do

In 2014, a chatbot named Eugene was the first computer to pass the Turing Test, a measurement of “human-ness.”

The Turing Test determines whether a computer deciphers, interacts and responds to questions in a way that fools judges into believing it is actually a human. If 30 percent of judges think they are interacting with a human, the chatbot has “passed” the test. In effect, it has reached the minimum requirement for human intelligence, per the trial.

This was a monumental breakthrough that served as evidence of AI’s ascendency. But skeptics pointed out that certain parts of the human-Eugene conversation were so robotic and inaccurate that, the 30-percent threshold didn’t mean much. Here’s a popular sample:

This was 2014. Nearly four years later, chatbots and virtual assistants have grown more sophisticated for particular applications like customer service handling, voice search and online troubleshooting.

But for writing, immediate AI applications don’t yet translate to higher profits on an industry-wide or measurable basis, at least not in terms of creating engaging content at scale.

Machine learning is still in its infancy, and readers can typically pick up on some of the writing deficiencies that AI produces: repetition, rigid flow, awkward phrasing, tonal restrictions. In a world that is transitioning to human search behaviors and natural language recognition, this sort of staccato flatness is bound to be penalized by Google and deemed unappealing by site visitors.

For now, content marketing machines have yet to produce content that inspires.

AI marketing of the future

The vast majority of AI marketing investments go toward analytics, publication and reporting. Currently, , with predictive analytics software being the biggest early-growth application for content marketing.

But content creation is a different animal altogether.

Creative jobs are estimated to be a sort of final frontier for AI. An Oxford University study deemed creative positions to be in the , meaning 75 percent of other careers will be impacted first and to a much larger degree. Reassuring, right?

LAST QUESTION! Q6: Are the bots going to take all of our jobs? #BraftonBuzzpic.twitter.com/n78sSh1OYu

— Brafton (@Brafton) September 26, 2017

Automation will certainly disrupt content creation workflows, but it won’t overtake writing completely. If anything, AI will be used in tandem with content writers as a dual value driver.

Research will be simplified, ideation will be aided by predictive analytics and writing will become more focused on the writing itself. Not keywords, not rankings. Just quality.

So set aside any ideas of a cyborg workplace and get back to writing.

A Perspective on Technical and Content Writing in India – Part II

By Nikhil Khandekar
Special for TCC
Content Developer, India

In India, technical communication was introduced by the emergence of IT in the 1990s. Our mathematical and scientific acumen for all things IT was what led to our stumbling onto technical communication. Stumble we had to; there was no working our way around technical communication. And who else in the wide world could better understand the importance of English as a window of opportunity?

We churn out half a million computer graduates every year. You can expect our best technical writers to be well and truly proficient in technical – and general – English. The pay is better than anywhere else, so these young turks are making hay. So what if our tutors have experience of only a few assignments? So what if we carry certification in technical writing but lack genuine experience? We are gradually coming into our own as technical writers.

While it isn’t as if great content is yet to be written here in India, we are still traversing the learning curve where technical writing and documentation are concerned.

The best among us are the best at even international levels, judging by the increasing number of technical writing assignments we have been bagging. Medical and engineering students with a flair for writing are a growing tribe. IT specialists have yet to master the language of the erstwhile master. But they are also doing better with each passing day.

How could we provide better technical writing and documentation services in India? If we had access to the following, we would do a much better job than we have done so far:

  • Better-quality, standardized education in technical writing
  • Tutors who are technical writers with proven mettle
  • Both full-time and distance education courses

Just think about these points:

  • Collaborative communication, user-generated technical content, and the power of communities are such a big deal in technical writing/documentation. If we set our minds to it, we could do a great job of catering to technical writing needs of the world.
  • Our innate facility with all things technical and scientific lends us an edge over other offshore providers because we also happen to be the most articulate among erstwhile British colonies.
  • Personalized social documentation created via collaborative effort, tapping user conversations, curating such content and promoting community knowledge and creating valuable content can come naturally to us. It’s in our genes and our history.
  • By 2017, the native speakers of Hindi, our national language, will outnumber the native speakers of English in the rest of the world – at least by some estimates. These Hindi speakers will also have among their ranks far more users of English with far better proficiency by then.
  • We have the potential to make a big difference to the speed and the volume of creation of technical content being currently produced in the world. We are also currently positioned remarkably well to scale to and adapt to the new directions technical communication is expected to take in near future.

A personal hunch tells me that we could be masters of social and responsive documentation in future. If technical writing is about enabling users to access the information they want – when they want it, as much as they want of it, and as quickly as possible, the Indian contribution to this delightfully fulfilling area of work cannot go ignored any longer.