The New Copywriter: Meeting Modern Content Writing Demands

Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. And today, it really is an art form.

Professional copywriters have quickly recognized the need to adapt their writing style and content delivery methods to satisfy peers and charm decision makers. The overcrowded Internet has changed the way consumers find and digest information, with most users seeking instant answers and dodging the growing presence of brands on their favorite websites and social media platforms.

Copywriters today are tasked with producing fodder for a machine that’s hard to please: search engines. They must create content worthy of page one that at the same time breaks down the barriers between companies and their audiences. What is a modern copywriter to do? To meet these demands, copywriters must rewrite and continually revise their content strategy.

Standing Out with SEO and Style

Is copywriting creative or calculated? If you want eyes on your content, it has to be both. To rank on the search engine results page (SERP), you’ll have to factor in search engine optimization (SEO) when brainstorming topics and planning your piece. Search engine optimizers say the value of written content is judged by its substance which includes length, keyword usage, organization and unfortunately, even some unknown criteria that influence SERP rankings.

The challenge? You can’t only write for an algorithm and if you’re taking SEO into consideration when crafting content online, your competitors are too. The copy must follow machine-dictated rules and still be genuine, useful and unique. All of these factors combine to push your writing higher up on search engines like Google, where users make 2.3 million searches per second and select from 130 trillion indexed pages.

The democratization of information online has changed the goal of traditional copywriting, redefining best practices and adding a new level of unpredictability to the actions of all audiences. However, there are a few things that copywriters can count on.

Today’s readers want:

  • Easy-to-scan articles with shorter paragraphs, descriptive headings, and bolded key terms
  • Digestible pieces that break down complex subject matter and industry jargon
  • Visual content to support copy including shareable photos, videos, charts, and infographics
  • Relatable blogs and social posts that blend the professional and the casual
  • Articles hosted on fast-loading websites that link to social media profiles for easy sharing
  • Blog posts and other forms of content that are fully optimized for mobile viewing

User Expectations and The New Niche

Keeping people engaged is a difficult endeavor made all the more challenging when writers can’t rely on a common set of user behaviors and preferences to guide content. Content curation tries to confront this uncertainty by gathering and offering only the best resources for a niche audience to consume. Content marketing stakes out similar territory, operating on the belief that inbound marketing will generate interested and qualified leads with continued effort.

New copywriters should put these techniques into practice by testing and refreshing their tactics to capture increasingly elusive audiences. Brands have learned that niche marketing is not a tactic reserved for bloggers; in B2B industries, embracing your market and individualizing your content can help grow a smaller but more ideal audience of buyers who crave consistency.

Guide your writing around the new niche – a narrowed and fully explored focus that taps into influencer marketing and engages subject-matter experts (SMEs) to take content to the next level.

Analyzing Content and Proving ROI

Now that many recognize the power of content in shaping brand personality and impacting audiences, business leaders have placed content under a microscope. Content marketers and copywriters are asked to prove the value of campaigns, but reporting on content initiatives is difficult when writing still stands in the context of a highly competitive space.

Today’s copywriters can present a number of data points to take stock of their writing efforts, set goals and exhibit ROI.

Writers should measure content marketing, SEO and other goals with stats such as:

  • Number of landing pages, backlinks and page views
  • Landing page conversions, CTA button clicks, and confirmation page views
  • Referral traffic, bounce rate and time on site for specific pages such as blog posts
  • Marketing and sales qualified leads delivered (MQLs and SQLs) and cost per lead
  • Number of blog and newsletter subscribers and qualitative data such as comments
  • Email open rates, click-through rates, and response rates
  • Social media metrics such as likes, follows, shares and impressions

The Copywriter’s Future

Writing in advertising, marketing and media will always be in demand, but it takes a forward-thinking individual to keep up with the needs of consumers and the requirements of new technology. Copywriters, both new and established, should actively seek information on how to improve their writing across all channels by following industry blogs and news outlets, listening to thought leaders and field experts and obtaining new certifications.

Writers should never hesitate to learn about other subjects that will enhance their skills, such as digital marketing and project management. With an open mind and continued education in place, copywriters are guaranteed to succeed; if you write what you know, you’ll be destined to grow.

About the Author

Alyssa Dannaker, Content Marketing Associate at Sagefrog Marketing Group. Alyssa is a copywriter and content marketer with experience in public relations and project management. Sagefrog is a top rated B2B marketing agency with specialties in healthcare, technology, and business services. Visit Sagefrog.com for more information and connect with Alyssa on LinkedIn and Twitter.

Content Writing 101: Why Spell Proof And Grammatically Correct Content Is Crucial

content writing 101

Content writing is something that a lot of people take for granted. It really grinds my gears to read content online, that is full of spelling and grammatical errors. It becomes crucial for editors and content writers to double-check the content before publishing it to the public. An article filled with grammatical and spelling mistakes, not only makes it difficult to read for the end user, but also damages the reputation of the business concerned.

Almost all of us have read a blog post or article that is really good in terms of the core content, but is full of spelling and grammatical mistakes. We are immediately put off by such a content and would never return to the site. Readers get easily annoyed by erratic content.

The Internet has paved way for a laid back approach to grammar when it comes to content marketing. It is contributed by the widespread presence of informality in texting, email, and social media. Usage of abbreviations, slang, and a lack of punctuation has become a part of common practice and all these are very common in these channels.

Nobody is free from spelling and grammatical errors, including me. No matter how much time we spend on proofreading our content, sometimes the tiniest of the errors would slip through the cracks and escape our scrutiny. If your writing is filled with errors, it could end up detrimental for the content writing services you provide and can also be very hurtful for your reputation as a content writer over time. Customers these days are easily annoyed, when it comes to lack of quality of the content in a blog post or even in social media. By lack of quality, I am not referring to the core value of the content, but an article laced with spelling and grammatical errors.

Some people prefer to keep their writing conversational and believe that their audience love it. If that’s the case with your content and your audience, then you are free to follow that path. This article is not for you.

But if you are not so sure about that, keep this rule in mind. You should never make your audience play a guess game with what you are trying to say in your article. Your writing should be crystal clear and it should speak for itself. When your content is laced with too many errors, it will be difficult to read and difficult to comprehend. One or two errors here and there doesn’t matter as people tend to skip them, but straight on the face, stupid grammatical errors can damage the impact of your article.

You can try online spell check tools to reduce this to a great extent. Read over your content once your are done with writing. Try to read it out loud, and see if there is anything wrong with the flow and structure of sentences. You can ask your friends to help you out if it is too much for you.

When you are publishing content that is free of spelling and grammatical mistakes, it will stand as a testament to itself. It will be a testimonial for your ethics and your command over the English language. If you are happily publishing work, that is full of errors, then it might give off a bad vibe that your control over the language and will spoil your image in the long run.

So, it becomes very important to check your content for grammatical and spelling mistakes and fix them before it’s too late. Trying to create content that is free of spelling and grammatical errors is all about making it easier for your readers to comprehend your thoughts and communicate effectively.

I hope this article was useful for you to learn about the importance of fixing spelling and grammatical errors in your content. If you have any doubts with regards to this or if you are still unsure about its efficiency, let us know through the comments and we will be glad to help you out. If you have any suggestions regarding how we can improve the article, let us know them through the comments as well for us to improve.

Apostrophe Rules You’re Getting Wrong – Online Writing Jobs & Freelance Content Writing Opportunities

Of all of the punctuation marks, the apostrophe has to be the most abused. He just wants to help out, filling in the gaps where other letters have gone missing, but instead, people throw him into all sorts of situations he’s just not suited for, mucking up perfectly good phrases or sentences and making him look stupidly out of place.

These crimes against clarity are so awful that numerousblogshave sprung up devoted to pointing out and cringing at them. But if you learn when to use an apostrophe in the three situations where they’re most commonly misused, you won’t have to worry about finding your writing on those sites.

How to Use Apostrophes to Make a Word Plural

This is the easiest pitfall to avoid. When do you use an apostrophe to form a plural? You don’t.

You’d be surprised how common this error is, but it’s wrong, wrong, wrong. It’ll make you look stupid pretty much every time.

However, there is one teeny, tiny, exception, one that you’ll hardly ever run into, and that’s making a single letter plural. If you’re talking about dotting your I’s and crossing your T’s, for instance, you do need apostrophes there. But that’s it. If you’re making anything else plural, an apostrophe doesn’t belong. Just add -s or -es and move on.

What about the plural of a decade? We’ve seen people using apostrophes in those, right? Well, yes and no. If you’re talking about the 1980s, you don’t need an apostrophe there, either. But if you’re cutting out two of the numbers and referring to the ’80s, you do need an apostrophe, only because you’re forming a contraction: The apostrophe is replacing the “19” that’s missing.

When to Use an Apostrophe in a Contraction

We all learned about contractions in grammar school, and these are definitely places where using apostrophes is correct. In fact, this is the primary function of an apostrophe: to replace letters that have been left out. When you shove two words together to form a contraction, the apostrophe fills in the gap where the omitted letter(s) should have been:

  • Can + not = Can’t (replaces “no”)
  • You + are = You’re (replaces “a”)
  • Has + not = Hasn’t (replaces “o”)
  • They + have = They’ve (replaces “ha”)
  • It + is = It’s (replaces “i”)

Take a look at that last one again. “It’s” means “it is.” Remember that. We’ll come back to it in a minute.

How to Use a Possessive Apostrophe

The other correct use of an apostrophe is to form a possessive, indicating ownership. But you don’t always need an apostrophe to make a word possessive. The apostrophe rules for possessives depend on the word you started with.

  • Are you making a singular word possessive? If so, add an apostrophe and an S, as in the store’s hours or James’s cookies.
  • Are you making a pronoun possessive? You don’t need an apostrophe here because pronouns have their own possessive forms: I/my, you/your, he/his, she/her, it/its, we/our, they/their.
  • Are you making a plural possessive? If it ends in S, just add an apostrophe after the S, as in the players’ contract or the Joneses’ new RV. But if it doesn’t already end in S, make an irregular plural possessive by adding an apostrophe and an S, as in the children’s recital.

When to Use Its vs. It’s: Which Is Correct?

Figuring out whether to use it’s or its is a common problem for a lot of people, but the answer lies in remembering that an apostrophe usually replaces missing letters.

  • If you want to make something possessive, “its” is the word you need: “It is” doesn’t make any sense if you’re trying to indicate ownership.
  • But if you want to say that it is raining, that’s the right time for “it’s.”

Mindy Young, an editor for Online Writing Jobs, got her start as a newspaper copy editor after earning her B.A. from Russell Sage College in Troy, NY. She spent nearly 13 years editing stories, writing headlines, and putting together pages for daily newspapers, and along the way, she also had the opportunity to write food columns and restaurant reviews. After earning a pair of Associated Press awards and a Suburban Newspaper Association award, she left journalism for the world of content marketing, where she puts her skills to work every day for OWJ clients and writers.

Share this post:

SEO Content Writing | SEO

The SEO ranking factor you MUST master in 2017 (and beyond)

If you want to rank in Google today, there\’s a new SEO ranking factor to pay attention to. And if you optimize for this factor you can find yourself with higher rankings. And if you ignore it? Well let’s just say you’re missing out on A TON of high-quality traffic. So check out the video to lea

  • duration:
  • published:
  • updated:
  • views:
What is SEO? Black Hat SEO? Search Engine Optimization Explained

Namaskaar Dosto, is video mein maine aapse SEO ke baare mein baat ki hai, SEO kya hota hai Search Engine Optimization ka matlab kya hai, Black Hat SEO kya hai aur aap kasie apni website ya fir Youtube video ko rank karwa sakte hai kisi search engine mein. Mujhe umeed hai ki aapko yeh video pasand aa

  • duration:
  • published:
  • updated:
  • views:
SEO for startups in under 10 minutes

Maile Ohye from Google advises your startup as if she had only 10 minutes as your SEO consultant.

  • duration:
  • published:
  • updated:
  • views:
What is SEO and how does it work?

Want to learn how to drive more traffic to your website? Learn about the basics of SEO, or Search Engine Optimization, and how it can take your website to the next level! Call us toll-free if you have questions! (888) 401-4678. www.bluehost.com

  • duration:
  • published:
  • updated:
  • views:
SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2018

Are you new to SEO and want to rank #1 on google this upcoming year? Here are 3 SEO strategies that will boost your rankings! Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/

  • duration:
  • published:
  • updated:
  • views:
SEO For Beginners 2017 - How to Rank High In Google?

GET THE BEST SEO TOOL LONG TAIL PRO HERE: http://prositetutorials.org/longtailpro SEO (Search Engine Optimization) tutorial for beginners. In this video, you will learn all the necessary SEO techniques to rank your websites high in Google search engine. All the training is provided in a step-by-ste

  • duration:
  • published:
  • updated:
  • views:
DIY SEO: 9 Powerful Techniques

Today you\’re going to see 9 of my all-time favorite DIY SEO techniques. The best part? None of these strategies require an SEO agency. So if you want to get higher rankings and are doing SEO yourself, I recommend watching this video. Here\’s some of the cool stuff you\’ll learn in the video: First,

  • duration:
  • published:
  • updated:
  • views:
What is SEO (Search Engine Optimization)?

How do you get a website to appear at the top of a search results page? Squarespace link: Visit http://squarespace.com/techquickie and use offer code TECHQUICKIE to save 10% off your first order. Techquickie Merch Store: https://www.designbyhumans.com/shop/LinusTechTips/ Techquickie Movie Poster

  • duration:
  • published:
  • updated:
  • views:
Understanding Keyword Research for SEO

https://codebabes.com/courses/seo-virgin/understanding-keyword-seo Take the QUIZ: https://codebabes.com/courses/seo-virgin/optimizing-page-seo Let\’s take things to the next level. Google makes a bunch of tools to help you track and improve your SEO. One of the biggest parts of SEO is understandin

  • duration:
  • published:
  • updated:
  • views:
Advanced Step-By-Step SEO Tutorial (2017)

If you want higher Google rankings, this SEO tutorial is for you. In my experience, success with search engine optimization comes down to getting the fundamentals right. Then moving onto advanced SEO strategies and techniques. And that\’s exactly how this SEO tutorial is structured. First, you\’ll

  • duration:
  • published:
  • updated:
  • views:
SEO For Dummies: How To Rank In Google

So what is SEO and how can you use it to get your sites to rank in Google? Well in this video I\’ll explain it all to you – in plain English. I\’ll show you the simple SEO tips and techniques that I use to get all of my niche sites to rank in the top spots of Google so that I can make constant sales

  • duration:
  • published:
  • updated:
  • views:
How To Do SEO For Website - SEO Tutorial 2017

My Youtube SEO Secrets: https://goo.gl/2YzNGL In this video I am going to show you guys How To Do SEO For Website and it\’s an SEO Tutorial 2017. Instagram: https://www.instagram.com/michael_gohard Facebook: https://goo.gl/5P7g1I Follow me on Twitter: https://twitter.com/michaelkohler20 Linkedin:

  • duration:
  • published:
  • updated:
  • views:
SEO Tutorial For Beginners Step by Step

SEO tutorial for marketers, business owners or web designers – Rank #1! Get the complete course: https://www.udemy.com/learn-digital-marketing-course/?couponCode=YOUTUBE19 — Learn step by step how to optimise a site, get to the top of the search results and increase sales! Click the timestamps to

  • duration:
  • published:
  • updated:
  • views:
The BEST **2017** SEO Complete Course - YOU can rank on THIS!

Josh is back w/ CONTESTs & the BEST 2017 complete guide for SEO – EMAIL ME NOW FOR SEO: joshbachynski@gmail.com — note: the 8 site experiment for the disavow can ACTUALLY be found here: https://www.youtube.com/watch?v=Vod69aXpOlc&t=1277s

  • duration:
  • published:
  • updated:
  • views:
Search Engine Optimization crash course

Artem talks about basics of search engine optimization (SEO) in Oulu University. In this short talk students learn about basics of SEO and importance of content. Artem describes process of optimizing content for SEO. Beginners who know little of search engine optimization will benefit most from th

  • duration:
  • published:
  • updated:
  • views:
SEO Bangla Tutorial by Md Faruk Khan [Updated Version] | Class-1

Hi, this is Md Faruk Khan, Senior SEO & Affiliate Marketing trainer at BITM (BASIS Institute of Technology & Management) and also a SEO Expert in Bangladesh. In this Bangla video tutorial, you’re going to learn about: – What is SEO? – Types of SEO. – What is Organic SEO? – What is PPC? – SEO On-Pag

  • duration:
  • published:
  • updated:
  • views:
On Page SEO - 9 Actionable Techniques That Work

Today you\’re going to learn 9 of my favorite on-page SEO strategies. I probably don\’t need to tell you that on-page SEO has changed a lot over the last few years. Today, Google is VERY sophisticated about how they evaluate a page\’s content…which means that old school keyword optimization doesn\’t

  • duration:
  • published:
  • updated:
  • views:
SEO Bangla Tutorial (Part-1)

Read full article: http://www.freebanglatutorial.com/2014/03/seo-bangla-tutorial-part-1_29.html

  • duration:
  • published:
  • updated:
  • views:
Teknik SEO PALING SEDERHANA Langsung Masuk Page 1 Google

Belajar SEO untuk pemula serta cara paling mudah masuk page 1 google. Silahkan ikuti cara-cara membuat artikel yang SEO Friendly agar mudah masuk ke page 1 Google. Bagi teman-teman yang menggunakan Blogspot, silahkan berkomentar di bawah ini, dan saya akan memberikan tutorial yang lengkap. Cara pa

  • duration:
  • published:
  • updated:
  • views:
How Create an SEO strategy 2017 - Whiteboard Friday

https://moz.com/blog/craft-remarkable-seo-strategy-2017-whiteboard-friday From understanding the big-picture search trends to making sure your SEO goals jive with your CEO\’s goals, there\’s a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today\’s White

  • duration:
  • published:
  • updated:
  • views:

Source

https://article.wn.com/view/2017/12/06/SEO_Content_Writing_SEO/

Content Writing: No, Not Everyone Can Do It

People love to say, “Oh, you write blog posts for a living? I could do that!” While writing is something most people do on a daily basis, even if it’s just texting, content writing is a specific set of skills that not everyone has. Before you hire any writer for your company’s blog post, you need to know why content writing is a specialized craft that takes study and practice.

Content Writers Match Tone

Tone matching is not easy. It involves switching from a technical to a playful tone, or moving from a blog post for retirees to a post meant for teens. To become successful content writers with the ability to create for a variety of clients, writers have to inhabit and comfortably write in a tone that they did not develop and may not even like.

Lots of writers craft prose in a single voice, the ones they have developed over the course of practicing their crafts. Fiction writers are able to change tones when they switch between characters, but even in those cases the writer created the characters and the corresponding voices. That is very different from adopting a tone that a company has already developed. Plus, content writers often have to step into several different tones in the same day to fulfill deadlines.

Content writers are tone chameleons because these stylistic choices will either attract leads or push possible customers away. A content writer understands when to change the structure of a sentence, when to use shorter words, and when to inject playfulness into an article. Not everyone, not even every writer, can do this.

Now, here comes the most difficult part: a content writer still has to be original while adopting someone else’s tone. Content writers can’t steal phrases or ideas from your previous blog posts, nor are they going to copy the posts you admire from other websites. If you have three content writers working on your blog and each of them is talented at matching tone, it will sound like one person is running that blog and continuing to present original ideas.

They Understand the Content Business

A person using a laptop.

Image via Flickr by perzonseo

Some people believe content writing is just about writing, but that’s not true at all. Content writers understand SEO practices, audience pain points, and the basics of search metrics. Give a content writer the longtail keywords you want to use, and she can create some great ideas for blog posts for you to choose from. Tell her about your audience’s pain points, and she’ll help develop audience personas that will hone your blog post topics.

Ultimately, content writing is just one aspect of content creation. Writing a solid blog post doesn’t mean much if that blog post doesn’t fit the website, doesn’t speak to the audience, and isn’t going to attract traffic to your blog.

They Can Follow and Develop Style Guides

When you’re beginning a content marketing strategy for a new business, you need to create a style guide specific to your business. That means everything from deciding whether you’ll use the Oxford comma to laying out words and phrases you want to appear in your brand content. Journalists and content writers are used to working with style guides, but other writers may not be.

Have a content writer help you develop your brand’s style guide. The writer can help you develop a vocabulary and tone for your blog posts and web content. She’ll also help you create a list of don’ts for your content, to keep tones consistent and to prevent your brand’s voice or content from verging into territory you don’t like.

They Put Ego in the Backseat

Writers, especially creative writers, are vision-driven people. A writer gets an idea for a story and spends time devleoping that vision–and this is after spending hundreds of thousands of words honing a personal writing style. When writing creatively, which includes personal web essays and blogs, a writer’s vision shapes what ends up on the page.

Content writing is different. When you hire a content writer, you aren’t hiring that person for their tone or vision. You’re hiring them to match your tone and write for your vision. Content writers understand that, and will put aside their personal writing styles to create content that matches your company’s brand.

Not all content writers sound the same, and that’s a good thing, because you want your website to sound human and unique. But a content writer who is also adept at poetry isn’t going to fill your website with prose poems when you want product descriptions. When you hire a content writer over a general writer, you’re getting someone who knows to put their personal feelings and ego in the backseat to better serve you, the client.

They’re Fabulous at Research

Content writers are great at quickly learning about new topics to produce content for clients. However, research extends far beyond gaining information to write about a certain topic. The research content writers do involves reading other blog posts to understand how to fit into a new tone. It means looking at social media to figure out where your customers are, who they are, and how to reach them. It even means conducting interviews to add expert information to the pieces they write.

Unsure of your online niche? A content writer can help you research that, too. They’re great at finding new ways to spin old topics and discovering exactly what kind of content your blog ought to be posting to get the customers you want. A lot of people can use Google to learn about new subjects. You need so much more than that.

The next time someone says “Blog writing? I could do that,” you’ll know that’s not entirely true. That person can learn to become a content writer, but it takes practice and a little bit of talent, just like any profession does. Ultimately, content writing is not something people can pick up and automatically succeed at. Writing is a skill people develop, and content writing is a specialization that writers pursue. Not everyone can do it, so you want to hire someone who does it fabulously.

Featured image via Pixabay by Perzonseo