Social media branding is a topic that a lot of people are constantly reflecting on, yet, there’s a surprising lack of tangible, actionable advice on how to approach it. Simply being present on various social networks that are popular with your target demographic is not enough. You need to devise the right approach, send a message through the right channels and, most importantly, think about the form of the message as much as you do about its content. With this in mind, here are five beneficial social media branding strategies that you should think about.Social media branding is a topic that a lot of people are constantly reflecting on, yet, there’s a surprising lack of tangible, actionable advice on how to approach it. Simply being present on various social networks that are popular with your target demographic is not enough. You need to devise the right approach, send a message through the right channels and, most importantly, think about the form of the message as much as you do about its content. With this in mind, here are five beneficial social media branding strategies that you should think about.
Personal branding strategies to get interviews
Dear Sam: I have been applying for positions and getting nowhere. I have 35 years of teaching experience, 13 years of administrative experience, a BA, MA, a doctorate in Educational Leadership, and a current state teaching license. Several years ago, a professional advised me to remove dates from my resume, and I revised my resume according to her suggestions. There is a job that just opened up, for which I have the exact experience and background they’re looking for. I have applied for so many jobs; I want to get it right this time. What can I do differently? – Kimberly
Dear Kimberly: I was shocked when I opened your resume and saw it was only one page in length! I expected a multi-page document fully explaining all of your experience and credentials. I can see several reasons why your resume isn’t opening doors. Let’s review a few of the key points I think you need to address—by looking at some of the common questions I hear—that will help guide you in the redevelopment of your resume.
Should I or should I not remove dates? The answer is a resounding “No!” The only time you remove dates from your resume is from your early experience in order to avoid unnecessarily aging yourself. You would never want to do that for your entire career; otherwise, hiring managers would be left with too many unanswered questions. Think about dating perhaps your most recent experiences and bylining your earliest experiences, which means presenting the earliest experiences at the end of your professional experience section in a brief one- or two-sentence statement. Doing this would allow you to incorporate some of the value-added experience on your resume but avoid adding years to your candidacy.
Do hiring managers really want more than one page? The answer is a resounding “Yes!” Sure, when you are an entry-level candidate with very limited experience, one would expect your experience would fit on one page. But, when you have 30+ years of experience, it should not be able to fit on one page. By presenting your entire career in fewer than 150 words, you have sacrificed value for brevity. You have written your resume as if it were a list of the functions performed. In doing so, you have not expounded on anything in your career, there is no presentation of your key contributions, and there is no opportunity to translate your experiences to a new environment.
Can I have a “general” resume for multiple opportunities? The answer is a resounding “No!” An untargeted resume does not get the results anyone wants. It also affects your self-esteem as you may feel you are qualified for a job, apply for the job, and get no response from the company. In this vicious cycle, you put yourself out there knowing you are qualified, yet when you hear nothing or receive a rejection letter, you start to question yourself and what qualifications you believe you have. You must target. You must translate your experiences to your desired audience. And you must paint a picture of your candidacy that is easily understood and that doesn’t require a hiring manager to “figure out” who you are and how you fit.
Can I omit certain things from my resume if they do not support my candidacy? The answer is a resounding “Yes!” Your resume is not an application for employment; it is a strategic image of what you have done which positions you for what you now want to do. Similar to a brochure for a product, it should tout your features and benefits and tell employers why they should “buy” you! You can absolutely omit select aspects of your experience or education if you feel doing so will present a more right-sized image of your candidacy. I am absolutely not telling you to change facts; I am simply saying that if it benefits you more to omit something, that’s okay. A lot of candidates do not present doctoral degrees for fear of being seen as being overqualified. Likewise, it is rare to present 30 years of experience on a resume for the same reason.
I hope this provides you with some clarity—moving forward—and some actionable items to address to create the winning resume I know you can have.
In saturated markets, your personal brand could be the clinching factor that sets you apart from your competitors. How do you stay aware of your competition and adjust your branding in order to stand out?
These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
1. Watch Their Social Channels
Social media is an important tool for personal branding and one where brands tend to peacock their achievements. Use social listening software to monitor your brand’s reach in comparison to the competition. You can also evaluate personal branding campaigns by using employees and thought leaders at your organization to come up with new ideas for your branding campaign. – Kristopher Brian Jones, LSEO.com
. Attend Industry Events
Industry events and trade shows are a great way to get an up-close view of the competition, what they’re offering, and how they are marketing themselves. They are also an opportunity to hear from industry leaders and influencers, see which way the wind is blowing and get out ahead of the competition. – Justin Blanchard, ServerMania Inc.
3. Update Your Brand
Look at your competitors and see if your brand/image may need updating to be more competitive. Take a few minutes to review your current strengths and work into your brand anything relevant. Next, break out your long-term goals to see if any items on that document might look good as part of your brand. – Andrew Schrage, Finance
4. Watch Them Like a Hawk
Sign up for their email list, set up Google alerts for their company and the keywords you mutually rank for and follow them on social media. You could even hire a virtual assistant to transcribe their podcasts or YouTube channel. From there, you can make product and service adjustments as necessary if they make big announcements. Knowing your competitors enables you to know what they’re not doing. – Bryan Citrin, Chiropractic Advertising
5. Go Against the Flow
The only way to stand out is to do the opposite of what everyone else is doing, even if it seems crazy. The internet is a zoo. Put the laptop away and shut off the smartphone. Put on a nice suit and walk into businesses in person. Bring a free sample of your work as a gift and to show value to the owner. Ask for a meeting where you can talk further. No one is doing any of those things right now. – Thomas Minieri, Minieri & Company
6. Pick a Few Things to Do Well
Obsessing over every aspect of what your competition is doing on social media, events and their website and trying to catch up can result in half-conceptualized forays into channels that don’t work well for your personal brand. It pays to be aware, but make sure you are picking a few channels to do very well, not every channel your competition resides in. – Brandon Stapper, Nonstop Signs
7. Keep a Living SWOT Analysis
In order to keep a constant eye on our competitors’ activities and brands, we keep an open and continuous SWOT analysis of the players in the market. We are constantly observing the strengths of ours and other’s brands, weaknesses that we might be able to harness, new opportunities that arise in the market and threats that we might face. This simple tool helps us keep a pulse on the market. – Diego Orjuela, Cables & Sensors
8. Monitor Your Customer Happiness
We like to quantify as much information as possible, so we’ll send out surveys to our customers asking them to rank their happiness on a scale of one to 10. This helps us gauge how satisfied they are with our product to better predict attrition rates and come up with retention strategies. – Chris Christoff, MonsterInsights
9. Get Involved in the Community
I try to build close relationships within associations and business communities in the niches we operate within. For example in beauty, I’d reach out to offer content on their website, buy banner ads on their sites, speak at their conferences or buy a placement in their newsletters. Go above and beyond, invest your time and resources and win the mindshare space — and then stay top of mind. – Matthew Capala, Alphametic
10. Read Reviews on Third-Party Sites
We have done extensive research and experiments on how customers interact with our website. The last thing potential customers do is search online for reviews and complaints about your company. It is essential that when your company is searched online that positive reviews are visible on websites such as Google Business, Yelp and the Better Business Bureau. It is these reviews that seal the deal. – Brian Greenberg, Life Insurance Quotes
11. Find a Niche
While several different businesses and services may be aggressively pursuing one demographic, you can find your own untapped market if you look for a specific niche. Finding a sub-subculture in a larger pool may limit your audience growth but it can inspire rabid loyalty. CPAs for homeschooling and accountants for correctional facilities are two examples of lesser-known niches we’ve pursued. – Bryce Welker, Crush The LSAT
12. Labor for Simplicity
We like to look at the competition to see what they are over complicating and make it simpler for the user. Whether it’s adding drag-and-drop elements to make a technology easy to use without code or providing better documentation, find ways that you can make features more simple to use. – Jared Atchison, WPForms
13. Accept Constructive Criticism
I always look for feedback. I ask for it from my team, from my peers and from my mentor. As an athlete, you’re always looking for how to improve, how to get an edge on your competition. I do the same with my business but instead of watching tapes, I watch my analytics and trust my team. I like constructive criticism because it helps me get better at what I’m doing, and helps my company grow. – Daniel Griggs, ATX Web Designs, LLC
Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at yec.co.
The chances are we all have a different image of branding in our heads. Some people see McDonald’s, others see Nike, and then there are the Apple enthusiasts. Regardless of the logo or the company, it’s easy to see the big picture. What these brands do best is develop creative campaigns which include grand gestures to grab a customer’s attention.
Yep, that’s exactl. Oh, wait a minute because that isn’t correct at all. The thing which makes global brands successful across the globe is consistency. Everything they offer promotes and maintains their message. Here are the ways the best brands appeal to consumers.
The Quality Of Service
When a mistake happens once or twice, you can deal with it because it isn’t a huge deal. Just redo the order and give me what I asked for, is the general response. Things happen and people are human, so there’s no reason to get nasty or angry. But, when it starts to become a regular thing, that’s when the brand begins to suffer. Imagine going into five Starbucks in a day and not getting what you ordered. You’d find a new coffee shop. Consistency means a company which prides itself on its service and going the extra mile can tailor the experience to the individual.
One thing we take for granted in this day and age is cleanliness. Everywhere you order now has to adhere to rules and regulations for safety and hygiene reasons. This wasn’t the case in the late 50s when McDonald’s skyrocketed. The post https://www.templafy.com/blog/what-corporate-branding-really-is/ points out Ray Kroc took this to a new level. Not only that, but he made cleanliness a deal breaker for all of the franchises which used the name and logo. Sure, the product played a massive role as did the novel service, yet the dirt free restaurants kept people coming back for more. In fact, they still do to this day thanks to consistency.
Revolutionizing The Message
For the most part, evolution is better than revolution. Most entrepreneurs would agree, except for the good folks at Airbnb. In the beginning, the site was a platform for technology according to the founders. Check out its history at https://getpaidforyourpad.com/blog/the-airbnb-founder-story/. However, the savvy owners realized their community was too big an opportunity to miss out on, so they switched up. Everything from the logo to the service to the pictures on the site represented one thing: community. And, it was consistent across the board to appeal to their target audience.
All too often, a marketing strategy is designed to cover up the cracks in the foundations. In essence, it’s damage limitation. Customers aren’t stupid and they can tell when something isn’t right. The best brands play up to their authenticity; they provide certification for their claims. Despite what you think of Apple, they did have a product which was superior to everything else on the market. Steve Jobs advertised by consistently drawing from real achievements and experiences. This instills trust and eliminates fear.
How authentic is your brand? Is the quality high? Do you need to tweak or change the message?
The post Consistent Branding IS Corporate Branding appeared first on Ajnabii.
Home » Business » Branding Success, Ultimate 2018 Branding Yourself Materclass
Branding Success, Ultimate 2018 Branding Yourself Materclass
Position Your Brand And Business With This 2018 Masterclass – Free Course
What Will I Learn?
- The Basis of Branding
What Is Their Brand Vision
What Are Their Brand Goals
- Who Are Your Target Audience
- Brand Positioning
- To Study Your Competitors
- Validating Their Idea
- You Don’t Need Any Prior Skills
Learn hot to brand yourself correctly as well as to position your business in front of your target audience with this 2018 Masterclass
Your brand is the promise for your client, is what represents you and what will define your target audience. Your brand personality and target audience will define everything, from what you are going to sell to whom you are going to sell ti, and you will learn that in this course Isn’t that cool?
If that wasn’t enough, Let my tell you that in this masterclass we are going to cover everything you can possibly need, and i will teach you what the pros aren’t teaching you.
In this course we will cover deeply
What Is And How To Create Your Vision
How To Find Your Target Audience
How To Define Your Business
The Positioning Of Your Brand
How To Study And analyze Your Competitors
How To Validate Your Business Idea
How To Identify Your Brand Colors
How To Create A 100% FREE Logo
Plus, I will be doing a case studies for you to personally understand everything i’m teaching you
And if that wasn’t enough i will include as a bonus lecture, some audio sections where i will be giving away some extremely valuable information!
So what are you waiting for? Join this course and let’s make some money!
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Hi Film Folk,
It’s been a while since have spoken to the actors amongst you (but stay here if you’re writers/directors/producers, this could be useful for you too!) so this week we’re going to be focusing our on one of the most important things all actors should focus on – branding.
NB/Now, before we begin, let’s recognise that branding does not replace the importance of craft, skill and experience. These are integral elements to good work and success and should be looked upon with great dedication and care.
But beware the classic artist mistake of not fully controlling the business side. The following need not take away your humanity or artistry but should serve to give you control. You are not the industry’s puppet. You are a person who ‘becomes people’. You have thoughts and feelings and dreams and you should be able to implement them.
The Actor as Product
Now this sub-heading may alarm many of you.
“A Product???I sincerely am NOT a product – not a Barbie Doll or Coca Cola or processed cheese! – I am a performer, an artist, a human being,” you scream.
Well, here’s the good thing – yes you ARE all of those things. Nobody said you weren’t. Humanity and entrepreneurship do not replace one another (all businesses are run by and advertised by humans, not their products). But you’re also a business. Businesses offer either products or services and as an actor (depending on whether you want to be an actor or a star/famous actor) you can end up offering both.
As an actor, you serve the story, the director, the mood, the audience. That’s your service. If you want to be a ‘name’ then you, eventually, become a product, a commodity that helps sell the film and attract audiences to your films.
Johnny Depp said (during an’Inside the Actor’s Studio’ interview about his early success) that he was ‘forced into the role of a product’ and that ‘if I have to a be a product, I’ll be the product I want to be’. This means knowing yourself, knowing the market (for actors and films) and playing to your strengths.
Depp’s comment was made in retrospect about a time where he had already enjoyed huge TV success and, of course, you are only really a ‘mass produced product’ (aka international star) once you have had a string of film successes, but this does not change the need to acknowledge who you are and what roles you aim to play at any stage of your journey. The biggest corporations today started with one guy/girl in a bedroom. The best most popular stores started with just one store, in a distant far off town that nobody’s ever heard of. Even if you’re at the starting line – start with knowing your brand.
Knowing Your Brand
If ‘superstardom’ or ‘renowned actor’ is what you’re aiming for then, once you’re ‘proven’ at the box office/DVD, the fact you can finance a picture (pre-sales) may contribute to the decision to hire/approach you but right now (assuming you’re unknown or climbing) a useful approach is to become a ‘service provider’. Provide a specific character to filmmakers. Be somebody that an actor or writer thinks of as ‘being’ that part.
“But I am an actor who can play many parts? That’s the reason I am an actor. To never be one thing. To shape-shift and change and be various different people!” we hear you scream from the rooftops.
You then will go on to cite many flexible actors (Streep, Phoenix, Bale etc) without taking into consideration their earlier work and/or the context of how they became who they are today.
Start by offering one or two things! Fulfil the market/casting needs first. Then, once you’ve got that foothold and you’re known, start diversifying and ‘showing the depths of your talent’.
TIP: Don’t just study actors at their peak – study where they came from, who they knew, what kind of (perhaps undesirable) work they did beforehand.
Running the Business of You/Creating the Product
So how do you go about setting up your Brand?
Study other ‘brands’ – the brands you don’t like and do. See how Gene Wilder refused to move to LA and do the auditions circuit (because he thought he wouldn’t be good at it) and instead continued to work in theatre productions and raise his profile in NYC to get noticed. See how Amy Adams did the same but starting with performance-related jobs like a greeter at Gap and a waitress at Hooters before securing work in Musicals. See how, at a certain point, Michael Caine (real unbranded name Maurice Micklewhite) refused to take anything but a leading role to increase his value. Some may have got lucky, some may have just auditioned themselves to death until finally they got a break and many made hard-nosed decisions. It’s no good just reading technique books by Stanislavski and Meisner and Easty. It’s no good watching the films of your favourite actors and admiring/critiquing their performances. Find out how they did it, what they thought and felt during different periods of their career. There are no excuses. The autobiographies of Marlon Brando, Michael Caine, Cybill Shepherd, David Niven, Katherine Hepburn, Groucho Marx and many, many more all line the e-bookshelves. Get them. Invest.
Image – Acting isn’t ‘all about image’ but it’s the first port of call for almost everybody to start off with. What is your image? We’re not talking ‘gossip column’ image here, we’re talking about the whole package – physical appearance, grooming, dress sense, demeanour, style, vocal delivery, the way you carry yourself. All of this adds up to your general image. If you haven’t thought it out, then you should. The key is, initially, to play to what you are. We all know that, as actors, we have the potential to be many things but decide what it is you, mostly, are. Assuming you’re not in your early teens, you should have a good idea of yourself.
Present Your Brand – What you are should permeate and radiate from your headshots, your showreel, your auditions. We can not speak for how you behave ‘in the room’ – your ‘off screen’ personality. There are many cases of actors who have underwhelmed in person or who have delightful off screen ‘public loved’ personalities who have done both good and bad work and who have had successful and unsuccessful careers. We only speak for the ‘acting’ character you offer to the world. Remember, those who yearn to play many parts, this is only temporary!
Don’t know, exactly – what you are/want to be?
- What films and TV series do you enjoy? What is your style of film? What characters could you realistically play in them? Right now!
- What kind of material do you really prefer? Are there really roles/films that are ‘off limits’ for you?
- What kind of roles are you most often cast in (whether you wanted them or not)?
- What are your long term goals? What are your short terms goals?
- What is essential and what is whimsical? What is do or die and what is just a nice thought?
- What do you have that many others don’t? What do you have that people seem to like in other actors?
- What is standing in my way? Am I standing in the way of myself?
TIP:Matthew McConaughey says he owes his current success to capitalising on the assets that made him a Rom Com star instead of deriding them.
“I said, “Hey, do my good looks help me along? Absolutely. Does the fact that my body is considered good and we’re gonna have me up there in a shirtless scene help it along? Sure. ‘I didn’t ever go, “No, no, no.” I was like, “Yeah! I get that. That’s fun. What’s the big deal?” If you go deep with the romcom you sink the ship. There’s a buoyancy to the frequency of romcoms. To be light is critically always looked down upon – it’s willowy, it’s wispy, it’s nothing. You know what? It’s f***ing not easy to do and a lot of people don’t do it well.”
Get Brand Kudos
This is simple. There are two ways you get your brand (you) kudos.
1.) Get a part in something known/successful – this gives you the stamp of approval that all other casting directors and producers so often desperately need. You can be as brilliant as the best but if you haven’t got some kind of ‘industry accreditation’ (whether from a show or film or stageplay you like or not) you may find it hard to become ‘accepted’. Get that kudos and start the chain reaction!
2.) Do a great performance in it – this is obvious and should be first in your mind anyway. Anything you do, do it very, very well. Obviously putting in a great performance in a known show/film is ideal but if you’re working on an indie project with unknowns, the same rules apply. The project’s quality is not always up to you though – if you think the script is weak and the director doesn’t know what he’s doing, don’t do it.
Now there are long term goals and short term goals and small goals and big goals but what you must remember, whether you’re in the middle of your career or just starting out, is that everything is temporary.
By taking certain roles now, you are not forever bound to them. You can change things when you want to but get into that position first. Start where you are!
There is a whole generation that know Bryan Cranston for Breaking Bad and not Malcolm in the Middle or who know Bruce Willis for Die Hard and Red and not Moonlighting or who know Johnny Depp for Pirates of the Caribbean and not the 90s TV series 21 Jump Street.
What you do in the long term is for thinking about, and acting upon, in the long term. Don’t be paralysed by your fears or doubts or pretences. Build your brand up!
Your mantra right now should be ‘get work, get known’ – ‘get in the position’ first.
‘Monday Prescription’ No.97 – Take control of your career (acting or otherwise). Ask yourself ‘what actor am I’ and/or ‘what actor do I want to be’. Now doesn’t mean forever, keep your eye on the long term goal. Get work, get known.
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Voffstryn Corporation is a consulting company that specializes in engineering and technical subject matters. Inspired by the Stryn mountains of Norway, the brand was designed to create confidence and trust among customers looking for engineering services. They strive to provide quality customer services and establish deep connection with its customers.
The idea behind the logo design was inspired by the Stryn mountains of Norway, known for its glaciers, waterfalls and lakes. The strength of the mountains and beauty of the scenery allows observers a peak into nature’s perfection. Hence the company’s slogan, “Paragon Setting The Standard”.
The selected colors were chosen to create a fresh appearance, and a deep intimacy connecting and creating quality relationships which is the vision of Voffstryn.
I started out with sketching out multiple versions of the logo and then transferring the sketches into Adobe Illustrator using a pen tool to trace an outline of the sketches. A series of mock-ups were then created using Adobe Photoshop.
I received a lot of great feedback from the client who felt the brand design was aligned with their mission and vision. There was also positive reviews from other people who had seen the brand presentation. It was definitely a great experience to help bring a clients vision to life. I always aim to meet the criteria of what a logo design must do. It must reveal the company’s identity, distinguish them from the competition, invite customers to get to know them and facilitate loyalty. The logo should be able to be placed anywhere and on anything for branding or marketing purposes.
The post Voffstryn – Corporate Branding appeared first on Design Ideas.
PSD Corporate Branding Identity Mock-up PSD | 5616(w) x 3744(h) px | 376 MB PSD Corporate Branding Identity Mock-up PSD | 5616(w) x 3744(h) px | 376 MB ———————— DOWNLOA
Growing a business takes time and perseverance. There is no doubt that you’ll need to struggle a lot initially. However, if you want to make sure that your hard work pays off, you really need to focus on branding.
Branding is all about giving your business an identity that helps your target audience recognize you easily. Only if they do so, you can successfully boost your brand awareness and gain mindshare.
Branding includes elements such as your logo, tagline, your website, your social media profiles, and even your customer support. In short, branding is how you make your brand recognizable so your customers know what they can expect from you.
It is an important factor to consider if you’re looking to get more loyal customers. 77% of B2B marketing leaders are of the opinion that branding is essential to business growth.
However, many small business owners dismiss branding as something that only big businesses can afford. But branding doesn’t necessarily need to be expensive. You can build a good brand if you know how to make your brand memorable.
Powerful Branding Strategies for Small Business Growth
To help you out, here are a few branding strategies that will boost your small business growth.
1. Show that You’re Unique
The first part of your branding strategy should focus on what your brand really stands for.
Think of your brand as a person. Which characteristics set it apart from others in the market? What kind of people is your brand meant to appeal to? You need to be able to find clear answers to these questions before you can delve deeper into branding.
Finding a unique selling point (USP) for your products helps to showcase why consumers should buy your products over others. Perhaps your products are eco-friendly, handmade, or cruelty-free? It could be anything really. Find out what makes your brand unique.
Use this uniqueness to form a brand image by incorporating it into your tagline, logo, and other marketing materials. On your website and social media pages, try to highlight your uniqueness when you are filling in the “About Us” section.
Davidoff, a Swiss premium brand of cigars and perfumes, gets this branding strategy right. On their website as well as on social media, they highlight the fact that they’ve been making cigars for over 50 years. They focus on fine quality cigars, which is also reiterated while showcasing the brand. This way, they’re able to set a key differentiator for their brand.
Davidoff may be a big brand, but small businesses can definitely emulate their branding strategy to boost their growth.
Finding a key differentiator can help you stand out in a market that is dominated by your competitors. It can also help you build a brand identity which can ultimately help you with small business growth.
2. Humanize Your Brand
If you really want to connect with your audience, you need to humanize your brand. That means you need to create stories that showcase your values and mission as a brand. With good storytelling, you can get your message across to your audience without coming across as too pushy.
One way to humanize your brand is to introduce your employees to your audience. Familiarize your audience with the people who work behind the scenes. Showcase their lives and their experiences in the company to add a personal touch to your brand.
A great example of this is McDonald’s. Their Twitter page routinely showcases the achievements of their employees and even uses the platform to congratulate them. On their website too, they have photos as well as descriptions of their top level management team.
Adding a human touch also means that you will need to refrain from being too pushy with advertising. Show, don’t tell. Show your customers what your product or services can do for them. Nothing connects with people more than simple stories that are told well.
Airbnb connects with users on Instagram by telling stories that help to spread their brand’s values. They promote traveling by showcasing the lives of different Airbnb hosts across the world. Their posts provide a snippet of their lives and show viewers what to expect when they stay at their homes.
Even when you’re responding to comments, try to use words like “we” and “us.” This helps build a better image for your brand and also gives it a human touch.
3. Build a Community
Identify a niche or an area of interest that relates to your brand’s mission. It could be anything such as sustainability, travel, fashion, or art.
Once you’ve identified a relevant topic, start a conversation to involve other people who are interested in it. This can help you build a strong brand image and increase awareness about your brand.
To build a community of like-minded people, you need to get them engaged in a conversation. Post photos, videos, or GIFs on social media on topics that your brand cares about. You need to make sure that your topic is something that your target audience is interested in.
If your target audience is moms-to-be, you could post an article on health tips for infants. If your niche is travel, post interesting trivia about different locations and share travel tips.
With this strategy, you are likely to attract people who are genuinely interested in your niche. If you can add value to such topics of interest, there are greater chances of them coming back to you. And, if you can achieve that, you can be sure that you’re on the right path to boost your small business growth.
Once you have gathered people who are interested in the conversation, encourage them to interact. Ask open-ended questions, listen to their opinions, and conduct polls to get more engagement.
Conducting events or starting a club is another great option to boost your small business growth.
Nike positions itself as a brand that cares about fitness, so they started their own Nike+ Run Club. It’s a space for runners to connect and train themselves for marathons. This way, Nike gets greater visibility among fitness enthusiasts.
4. Maintain Consistency
To build a strong brand image, your brand needs to be consistent. Be it the fonts you use, the colors, or your messaging, consistency is key. Consistency can make your brand more familiar and more memorable to your audience.
If blue and black are the colors in your logo, stick to those colors when you create banners for social media. Use the same color scheme in your packaging, advertisements, and on social media to make sure your brand is consistent.
If people can associate a certain logo or color with your brand, they will remember your brand more easily. That’s just a step closer to increasing brand awareness and small business growth.
Think of any big brand, and chances are you’ll remember them by their fonts or logos. Coca-Cola, Hershey’s, or Lay’s are some examples of big brands that have used consistent branding over the years.
Maintaining consistency in your brand can even affect your revenue. A study by Lucidpress found that consistent presentation could increase revenue for a brand by 23%. Consumers are more likely to make a purchase if consistency is maintained. This is because consumers are more likely to notice and internalize your brand values.
Big corporations even create their own style guides to ensure that consistency is maintained. Even small businesses should consider doing the same to establish a strong brand identity. Repetition and consistency can really help with small business growth. Your style guides may not be as exhaustive as that of big organizations, but you still need them in place.
5. Create a Voice for Your Brand
Your brand voice is extremely critical to create a good reputation. Your brand voice will essentially decide your brand’s personality and how you communicate with your customers. It should reflect in your Instagram captions, comments, tweets, Facebook statuses, and blog posts. Your brand voice will decide how your customers perceive your brand.
You need to take your audience into account when you decide whether you want your brand voice to be formal or casual.
Take some time to get to know your audience. Use tools like Google Analytics and Facebook Insights to get some information about your audience. You will easily be able to find age, location, and other demographic information about your audience.
If teenagers are your target audience, using a casual and friendly tone may be a good idea. You can even post memes, GIFs, and funny jokes to get their attention.
However, if your target audience is mostly businessmen, it’s probably wiser to keep the tone professional, yet friendly. Tailor your brand’s content and voice according to your audience.
On social media, what you say is as important as how you say it. Maintaining consistency in your brand voice is also important. You need to decide beforehand what’s acceptable and what’s not.
Is your brand going to use emoticons while communicating with customers online? Will abbreviations, colloquialisms, or slang be acceptable? These are some of the questions you need to be clear on to build a strong and consistent voice for your brand.
Take, for example, the content that online clothing store RebelsMarket, posts.
They want to appeal to rebels – people who question the status quo. So the tone in all their social media posts is provocative and rebellious. This type of content resonates with their audience, however, it may not necessarily fit in with a brand that stresses prudence.
What works for other brands may not work for you if your target audience is different. So align your brand’s tone with your audience interests and voice.
Whatever tone you may choose for your brand, remember to take criticism well on social media. If you find that a customer is dissatisfied with your products or services, it is best to respond politely. You may add humor to it, but you need to be able to handle it well.
6. Involve Users in Brand Advocacy
Every brand needs to promote themselves to get the publicity they need. But what’s the easiest and cheapest way to get endorsements? Getting your users to endorse you.
Social media is evolving and so is the concept of content creation. Brands are no longer the only content creators; users are participants in the process too.
To drive small business growth and brand awareness, leverage user-generated content. Ask people to share their stories that include your brand. Encourage people to post videos and photos of your products and services. In the digital age, this branding strategy can be compared to the traditional word-of-mouth publicity.
This way, you can get someone who has used your products to endorse you. And without seeming too promotional, you can advertise your product successfully.
When people post about your brand, you can also gain more credibility along with visibility. At the same time, you can even post more content without actually creating it yourself.
To maximize its effect on social media, create a custom branded hashtag. You can encourage your audience to use this hashtag while posting about your brand. By doing this, you can also ensure that your brand builds more authority on social media.
You could also feature some of the user-generated content on your own accounts for more engagement. It’ll also help you get some diversity in your content. Let your audience shine in the limelight. This will motivate them to create more content for you.
Buffer is a brand that has seen tremendous success with this branding strategy. After they started posting user-generated content on their Instagram handle, their account grew by almost 400% within just one year.
The best part about this branding strategy is that it requires zero effort on your part. You just have to sit back and let the audience do the advertising for you. It’s definitely one of the simplest ways to increase your small business growth.
7. Get Influencers to Endorse Your Brand
For small business growth, it is important to increase your brand’s visibility and engagement. Influencer marketing can help you with both of these things.
Social media influencers are usually experts in their own niches and have loyal fan followings.
They are role models for their followers. Whatever they eat, wear, and use is noticed by their fans.
So if you can get an influencer to endorse your brand, you can create a good amount of hype around your brand. If they agree to review your product, that’s even better. This adds more credibility to your product.
If you want to boost your sales, you could even ask influencers to share promo codes for your products. Ask them to feature a link back to your profile in their post, so you can get more engagement too.
92% of marketers in a study agreed that influencer marketing is effective. However, for small business growth, you need to use this strategy only after doing proper research. Some influencers may be expensive, so you want to make sure you’re connecting with the right influencers.
Check out their content to see how relevant their posts are to your brand and niche. If they post content that is in your niche consistently, they may be able to help you with your small business growth.
Also check out their social media profiles to see how many followers they have and how many likes, comments, and shares their posts get. This will give you a better idea of how many people you can expect to reach through their social media channels.
Swedish brand, FOREO Nordics, was able to utilize this branding strategy effectively to increase their engagement. They collaborated with fashion blogger, Janni Deler, who featured their products on her page. The post received more than 30,000 likes in less than a week.
Keep in mind though, that there are a lot of unreliable and fake influencers out there. So you need to be very careful while collaborating with them.
Grin can make the whole process of influencer marketing easier for you. You can get access to verified information and filter influencers based on niches, locations, or platforms.
After you’ve set up your campaign on Grin, you can discuss branding strategies with influencers. You can send them your products to review or showcase via the platform. We’ve even got a system for payment, so everything is taken care of.
8. Let Your Brand Take a Stand
Your brand will grow only if it can truly connect with your audience. One way to earn the trust of like-minded people is to show them that your brand cares about a social cause. Take a bold stance on any cause that’s aligned with the values of your brand.
By doing this, you will be able to show consumers that your brand truly cares about society. In this strategy, you’re not actively promoting your product, but using your brand to spread a message. This strategy works because your brand gets a chance to showcase how socially conscious you are.
A study conducted by Edelman delved into this aspect of a consumer-brand relationship. The study revealed that 57% of consumers will either buy or boycott a brand based on its stance on social issues. 30% of consumers even admitted to making purchase decisions based on this.
Many brands avoid taking a stance on social issues from fear of offending others who do not share their beliefs. True, everyone may not agree with your stance. But that’s the exact reason why you should take a stance. Your brand can bring together like-minded people with a social cause.
Social causes can help your brand attract people who share similar ideals. And they will be more likely to connect with your brand and stay loyal to it. You need to be careful about tackling social causes though, as a lot of sensitive issues can be involved.
Among the list of big brands who have used this branding strategy successfully, Procter and Gamble stands out. Their brand for feminine hygiene products, Always, started the #LikeAGirl campaign to support women’s empowerment.
It was first ideated in 2014, and after its huge success, the campaign was brought back last year. Their video on YouTube has more than three million views. Not just that, it has succeeded in starting a conversation about women’s empowerment on various social media platforms.
Always managed to take a bold social stance and attract those who cared about the issue. WIth it, they were able to get some positive publicity as well.
9. Interlink Your Social Media Accounts
For small business growth, you will need to tap into the power of social media. Facebook, Twitter, and Instagram are channels in which your brand needs to be present. YouTube, LinkedIn, and Pinterest are other options that you may want to consider based on your target audience.
Social media allows you to reach more people and get tell them more about your brand. But if you want to expand your social media presence, you should interlink all your social media profiles.
So, for example, the “About” section on Facebook shouldn’t just have a written description of your brand. You should also include links to your Instagram and Twitter profiles and your website. This gives a call-to-action to those who are interested in your brand. They can immediately find out more about your brand from other social media channels.
Similarly, emails are also a great way to drive small business growth. Whenever you’re sending out emails to your subscribers, make it a point to include your social media handles in it. With this, you are making customers more familiar with your brand. You even stand a better chance of being memorable to your customers if you’re interlinking your social media handles.
This is a very simple way of driving brand awareness and improving social media presence for your brand. Almost all big brands use this strategy consistently for better results.
Branding isn’t only for big brands. It is also important for small businesses. And contrary to popular belief, branding does not require you to spend a lot of money. So, use the strategies mentioned above to boost your small business growth today.
Can you think of any other branding strategies that can drive small business growth? Please share your suggestions in the comments section below.