Branding Strategies that Inspires Customer Loyalty

One of the key facets of a successful business is a strong brand. Branding works side by side with marketing, which gets the word out about the product. Branding, on the other hand, is what inspires customers to stay loyal, and to keep them safe from leaping out and onto your competitors.

Your brand tells your customers what they can expect from you. When you have a strong brand, your customers know what value you provide. However, with a strong brand you must make sure to never disappoint customers – keep them satisfied with the quality of products and services that you offer. Acquiring the right branding strategies will help your business succeed.

Establish an online platform

Nowadays, having an online platform is necessary for any business. Creating a simple website doesn’t require great cost, but it can bring humongous benefits. With the internet exploding, most of your potential customers are online. People go to the web when they look for something, and that’s where your platform comes in.

When building an internet profile, you must also apply some SEO techniques that crafts your edge over your competitors. When customers look for a product or a service, your website must appear on the search engine results page.

Your site’s first impression counts as well. Your landing page must look professional, visually-appealing, and easy to navigate. Create quality content that captivates customer’s attention long enough for a conversion. You may combine your organic traffic with paid traffic to amplify target marketing.

Additionally, your online platforms must enable you to reach out and interact with customers. Create social media pages, where you can respond to customer inquiries in a timely manner. Respond as soon as possible. Answering customers’ inquiries weeks or months late won’t benefit your business, it may even damage your reputation. You may also want to encourage customers to give feedbacks and reviews. Customer reviews are important, which inform other people if your product or service is working or not.

Identify your target market

Before anything else, before creating your brand, one crucial step you should never miss is knowing your target market. Otherwise, all your effort will go to waste. You should know your target market before you launch your business. Allot time and effort researching extensively on your possible customers that would love and support your brand. When you have identified your possible customer base, only then you can create your branding campaign.

Perform market research, and see through gaps. Know what your market wants, then sculpt your branding that targets those needs.

Do the branding

Do the actual branding. Customers expect your brand; so you must able to make them visualize the value of your product or service. For instance, if you have a printing business, you must invest in high quality equipment that can assure the quality of your designs and printing work. Share with customers your vision of quality work that you can provide to them.

One step at a time

It’s impossible to master everything at once – so, do it one thing at a time. Be patient, and resist the temptation to hit all birds in one attempt. Don’t try to be the jack of all trades. Your purpose is to serve as a market leader of your product or service. Build your brand along that purpose, until customers see and like what you’re building.

For instance, if besides your printing business, you also have a shampoo gig, create a separate branding campaign for each one. Do not attempt to promote your shampoo on the side of your printing business. Focus on a single brand.


5 Brilliant Video Branding Strategies For Your Business

Branding videos is one of the smartest marketing decisions you can make. Brand video production is so essential because video branding leaves a mark on each one of your videos. When your audience sees one of your videos, they will know it’s yours because of the brand marketing strategies you took.

Marketing videos for business often tell a story to captivate their audiences. Without a story, locking in the viewer’s attention can be difficult, no matter what business video production services you use. So, always remember to tell a story in your video production for small business in addition to branding.

Image by Visual Contenting

One of the easiest ways to accomplish this is through animated videos for business. Try using video animation for business and create animated videos for business on a semi-regular basis. This will help in the process of branding your business according to the style of your corporate promotional video.

There are tons of corporate video production tips that some of the biggest brands use, so it’s time to follow in their footsteps with your small business video production. Read the tips below to discover some of their best corporate video pricing, corporate video animation, and corporate video services techniques!

Brand Video Strategies

1. Incorporate music.

When you sing and dance for your audience, something magical happens. Music penetrates every viewer in one way or another. Brand videos that include music encourage creativity, spontaneity, and, sometimes, humor. Have fun and show off your brand’s style with a ditty of your own!

2. Produce brand films.

Typically, these films are simple, short, and penetrating. The purpose of video branding is to share the purpose, values, and ideas of your business. Skeleton Productions shares a relevant quote by Simon Sinek: “People don’t buy what you do, they buy why you do it.”

3. Create culture videos.

When you add culture into your videos, the audience connects. Remember to tell a story when video branding. Share how your brand relates to today’s cultures and why the audience should care. Culture can include anything from food to technology to history. Be creative!

4. Evoke powerful emotions.

Consumers are very driven by emotion. When you make your videos evoke powerful emotions, your audience connects with your brand on a whole new level. You have plenty of powerful emotions to choose from for your video: sympathy, joy, ambition, regret, love, anger; the list goes on.

5. Add humor.

Humor is also one of those powerful emotions I mentioned. With good humor, everyone is happy. Your audience will see you as a brand that can make people smile, a brand worth paying attention to.

Video Branding: What’s Next?

There are plenty of ways to incorporate humor into a brand video–another opportunity to sprout some creativity!

A lot of businesses cannot find the right corporate video production services, but you don’t have to worry. At Valoso, where expert video editors can create the perfect videos to sharpen your video branding strategy.

The best part is, you set your own price, deadline, and terms. Feel free to check out Valoso as an option for your business, but, also, remember to apply the above strategies so your business can thrive.

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Employer Branding Strategies Conference 2018: Most Valuable Tweets

Continuity + pace + momentum are the key ingredients to build your employer brand. @Charlotte_Co#EBrandCon

— Abby Cheesman (@AbbyNeilson) May 23, 2018

Your mobile career site is ranked more importantly by @Google than your desktop career site per @marenhogan#EBrandCon

— Craig Fisher (@Fishdogs) May 23, 2018

“culture is more effective when you talk about purpose before function in orientation” @kevin_richeson#ebrandcon

— Susan S. LaMotte (@SusanLaMotte) May 24, 2018

Look! Leads!! You get more apps than job boards.

— Tracey Parsons (@tparsons) May 24, 2018

Facebook live is engagement gold. #ebrandcon

— Tracey Parsons (@tparsons) May 24, 2018

The best content is from your employees and people love dogs. Social tips from @JenNewbill@Dell#EBrandCon#continentalcareers

— Ally Brown (@mrsallybrown) May 23, 2018

Leverage your employees for content. That’s one way to create an employee brand, not and employer brand.

— Jared Nypen (@jarednypen) May 23, 2018

People are 24x more likely to share something coming from a friend than a brand! #EBrandCon

— Jared Nypen (@jarednypen) May 23, 2018

So many incredible presentations at #EBrandCon – #EmployeeAdvocacy is a hot topic this year. @aleigho shares what they are doing at @thermofisher – what’s worked?
1. Leadership Buy-in
2. Content Strategy
3. Rally the Team
4. Feedback Loop

— Rayanne (@Ray_anne) May 24, 2018

You don’t need a huge budget to have a great #contentstrategy! You already have lots of #content sources. –

— Emily Fritz (@Social_Em) May 24, 2018

Some KPIs to consider when measuring employer brand content strategy. Nice, @aleighho

— Jared Nypen (@jarednypen) May 24, 2018

Need an idea of how to measure employee brand. Here’s like 20.

— Jared Nypen (@jarednypen) May 24, 2018

Despite the excellent #employerbrand activation strategy @aleigho received a $0 budget and turned to #EmployeeAdvocacy!

— Emily Fritz (@Social_Em) May 24, 2018

Here’s how to get budget for your

— Abby Cheesman (@AbbyNeilson) May 23, 2018

Always repurpose content – don’t just share once, keep sharing it if it’s still relevant! –

— Emily Fritz (@Social_Em) May 24, 2018

By the end of this year, 80% of all content will be video. For recruitment today, it’s less than 10% #EBrandCon

— ThirtyThree (@weare33) May 23, 2018

Thx for sharing practical employer branding strategies & keeping it real, @JenNewbill#EBrandCon, Love those dogs!!!

— Dionne Rodrigues (@DRodriguesHealy) May 24, 2018

Any interview question you can ask that leads to the purpose of someone’s work can lead to really great content. — @laurynsargent#EBrandCon#storytelling

— Eva Menezes (@evamenezes) May 24, 2018

1. What do you value most in your career? 2. In what areas does our company deliver exceptional value? 👈 the 2 questions @Charlotte_Co asks to uncover employer brand. #EBrandCon

— Abby Cheesman (@AbbyNeilson) May 23, 2018

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One pillar of @MagellanHealth EVP, Work Life Flow (not balance!). ❤ this.

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Maren Hogan @RedBranch talking about benefits like being LGBT friendly on your careers site. @Atlassian found a 15% increase in diverse applicants just by saying they wanted them on their postings!

— Lauryn Sargent (@laurynsargent) May 23, 2018

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139 – How Can Branding Yourself On Social Media Help You Become A Successful Entrepreneur? – Jumpstart:HR

  This week we’re chatting with Sidney Rivera (@sidr10)- a professional soccer player, social media brand builder and entrepreneur. He is also has a brand new podcast of his own! Our topics include: What are the key components of becoming a professional athlete?   The importance and benefits of social media networking for new entrepreneurs …

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Corporate Branding Design Turn Your Product into Brand

A brand is the unique identity that a company creates for its business. This brand identity plays a vital role in earning the trustworthiness among the clients to purchase the company’s product or service. Branding is an efficient and easy way to approach the client’s in a market place. It connects to your target audience and strengthens the customer loyalty.

Building a is not an easy task. It happens only after years of consistent business, customer credibility and maintaining persistent marketing strategies. A formation of a brand foundation layer happens when the customers benefit from innovative products or services, engaging content, creating a unique business model and delivering high quality services.

A brand is defined by its name, colour combination, design, slogans, symbol and lot more combinations. A corporate branding company will focus on developing integrated branding features to enhance their public contact. Corporate branding incorporates features such as logo, brochure, catalog, flier, business card, letterhead, colour palette and tagline. Take a look at the different ways of branding a business.

Remarkable Logo:

A logo is a visual symbolization of your company branding that should create an everlasting impression on the client’s memory. People should target on creating a unique logo design that creates yourself as an established enterprise and maintain a reputable position for your company that attracts more clients. A tremendous logo will strike the customers’ memory when they think of a product or service.

Well-designed Brochure:

A well-designed brochure is the foundation of setting up an effective business strategy. A brochure gives the complete description of a company’s product or service. A brochure design and quality acts, as a promotional tool that creates a quest amidst your target audience. It is easily portable and efficient marketing tool to withstand the cut-throat competition in the relevant field.

Single page Ad-flyer:

The flyer is a cheap and efficient promotional tool. Most of the branding companies opt flyer as their marketing tool because it requires very less cost and it’s easy to produce. A brand promotion embraces attractive offers provided by the company that hooks the customers to purchase their product or service. Some special festival offer flyers may result in an unexpected hike in product sales.

Professional Business card:

If you’re a job-seeker, entrepreneur or representative of any organization, then a business card is the most significant spectrum in your career which makes you professional among the plenty of other competitors. A business card portrays yourself and leaves an impression on your clients that reflects your business motive. There are several that give you the perfect business card that look and feel great.

Stylish Letterhead:

A professional letter-head style sets you apart from the large pool of competitors. It represents your corporate image among your potential customers. If you have an extra-ordinary letter, then certainly people will consider your product as a quality product. A corporate branding design can boost your corporate image among the clients.


A brand interacts with the customers in all aspects, whether a logo or brochure, it delivers the motive of a business. People get attracted by these brand images or messages and emotionally get in touch with a product or service. A corporate branding design is highlighted by its stationary designs which include logo, brochure, business card, letterhead, etc that creates a space for your company and identify your efforts in developing quality products.

5 Social Media Branding Strategies You Can Steal from Your Competitors

Social media isn’t just about connecting with your friends from high school. It’s gone way past that nascent stage. It’s a goldmine for advertisers, if only they can get their right. However, with Instagram and Facebook constantly changing their algorithms, it can be difficult to figure out what’s best for your brand.

Many digital marketers try every known trick in the book. From posting great content consistently and at the best times of day from the engagement perspective. In spite of doing so, it’s not uncommon to find them struggling to figure out how to beat their competitors.

So, what exactly are their competitors doing differently? If you scan through the most successful social media campaigns, you’ll find that they all have one thing in common. They are all investing their time and money into devising clever strategies to grab more eyeballs. They’re consistent, regular, and actively engaging with their followers on all of their posts.

That’s just one piece of the puzzle. We’ve got some more pieces to share too, so start taking notes. Here are five social media branding tricks that your competitors may be using to get more leads.

Top 5 Social Media Branding Strategies

1. Re-Sharing Blog Posts Multiple Times

Forget the notion that you can share a blog post on your social profiles only once. If you want more engagement on your blog posts, you need share them multiple times on all of your social accounts. Worried that you might bore your audience? Well, you’ll need to get a little creative with the way you share the same blog post time and again. Tweak your captions a bit the second time around.

You can try adding statistics in the caption or go with an intriguing quote. If something is trending in the news or on social media, see if you can relate your caption to it. Obviously, this needs to look natural, so make sure you only do this when sharing blog posts that are relevant to the trending topic.

By doing this, you’ll be able to grab your audience’s attention better. Your audience may have scrolled past your post the first time they saw it. But that interesting hook you added the second may get them to notice and engage with it.

2. Encourage Your Audiences to Create Content

Content isn’t a one-way street. You post your content and your audience consumes it, right? Yes, that’s how social media used to work. But things are changing. User-generated content is the way to go forward.

So encourage your audience to post more photos or videos and tag your brand in them. You can even create a custom hashtag for your brand and ask users to share their posts with it. This way, you can ensure that you are pumping out more content without directly investing your resources into it. You’ll also be able to build a community of users who are genuinely interested in your brand.

In the this process, your audience will also take on the role of an advertiser for you. You can just curate or feature the best user-generated content on your social media accounts and let them shine in the limelight. Your chances of getting voluntary also increase with this. It’ll help you reach more people and ensure that your audience feels more engaged.

Buffer has seen incredible on social media. Their Instagram account grew by almost 400% within a year of opening their gates to user-generated content.

success with user-generated content-883073-edited

3. Use the Right Hashtags

Your content may be brilliant, but what if it doesn’t reach the right audiences? That’s exactly where you may be losing out to your competitors. To reach the right audiences, you need to make hashtags an integral part of your social media branding strategies.

Hashtags are a great way to improve your visibility if you use them effectively. Hashtags help your content get discovered via search so you can reach more of your target audience.

To create an impact, you need to research your hashtags well. Instead of loading your posts up with tons of hashtags, use only the right ones. Use hashtags that your target audiences are likely to search for. Also, keep a tab on the search volumes of those hashtags. If they run into the millions, that implies extremely high competition which will not benefit you.

After a few posts, see which hashtags are getting more visibility and engagement for your brand. Use them more often, but avoid going absolutely overboard with them.

4. Collaborate with Influencers

Big brands and established bloggers have massive loyal followings. Don’t you wish your posts could get the same kind of engagement that they do? It’s possible if you as part of your social media branding strategies.

But you need to identify the right influencers – the ones whose niches align with your brand and who have a pretty solid engagement rate. Create an outreach program to connect with them and familiarize them with your brand. Grin can help you find and connect with the right influencers for your campaigns.

Encourage your influencers to share authentic reviews about your products. You can also share some promo codes or discount coupons for their followers as well. You could also encourage them to host contests or giveaways.

Clothing retailer, , has been leveraging influencer marketing successfully for social media branding. In the past, they collaborated with beauty bloggers like and to reach a wider audience. They were seen wearing clothing from Revolve and outlining its salient features on their social media accounts.

Collaborate with Influencers

5. Take a Stance on Social Causes

Show your customers that your brand truly cares about a social cause – something that is in-sync with your brand’s values. By resonating your voice with it, you’re likely to attract more people who share similar ideals.

Many brands evade taking a bold stance for the risk of losing some followers. They fear that their brand may be labeled in a certain way. But you can use the same reason to support a cause as well. It can be a big advantage.

When you support a relevant social cause, you can showcase your brand’s personality. You send the message that your brand is socially conscious. You’re not just promoting your products or trying to drive more sales. While it is a game-changing strategy, make sure you handle sensitive issues with care.

Procter and Gamble’s line of feminine hygiene products, Always, created waves with its . Originally started in 2014, it aimed to empower women. After the huge success of the campaign, they brought it back last year with a video on YouTube. It has more than 3.4 million views, and has sparked conversations on other platforms too.

Take a Stance on Social Causes

The #LikeAGirl campaign has brought attention to a serious social issue. Always started off a dialogue that solves a problem in the society. Along with it, they’ve cleverly managed to get positive attention for themselves as well.


Social media is a powerful tool to engage with your audience and get more publicity. If you get your social media strategies right, you can automatically drive traffic and convert leads. From established brands to small startups, everyone is cashing in on the opportunity.

There is a lot of noise in the virtual world. If you don’t want your voice to get lost in it, you have to communicate effectively. Be observant and see what your competitors are up to. Learn from their mistakes and see what they are consistently doing right.

Build your own strategy. However, base it on ideas that work for those who are ruling the social media world. Learning from your competitors is the best way to make sure you can actually get ahead of them.

Which other social media branding strategies have worked for you? Please share them with us in the comments section below.


Super Channel unveils new corporate branding and new channel logos

Super Channel is pleased to reveal its new corporate branding and channel logos, which will go live across all Super Channel platforms on .  As previously announced, Super Channel 1 (SC1) and Super Channel 2 (SC2) will become Super Channel Fuse and Super Channel Heart & Home. These will join existing channels, Super Channel Vault and GINX Esports TV Canada, to form a newly branded suite of channels, under the Super Channel Entertainment Network flagship brand.

Viewers across the nation will be given an all-access pass to experience all that the new Super Channel Entertainment Network has to offer with a free preview from June 15 – July 2 with participating television providers across the country. In addition, potential subscribers can sample Super Channel programming via Super Channel On Demand with participating TV providers for the duration of the freeview.

“We couldn’t be more excited to be giving viewers across the country a chance to sample what the newly rebranded Super Channel has to offer,” said Don McDonald, President and CEO. “We are certain they will find our diverse network of channels provides unrivalled entertainment value, with exclusive, uncut series, movies, concerts and sports on Super Channel Fuse, heartwarming, wholesome and feel-good programming on Super Channel Heart & Home, fan favourite films on Super Channel Vault and all things eSports on GINX Esports TV Canada.”

To view the newly branded Super Channel trailer, click here<7e1942e0d68b>.

The new corporate brand identity and channel logos were designed by Super Channel’s in-house creative team, led by Creative Director, Michael Burgess. The new on-air design and channel logos will be teased out to current subscribers over the next two weeks with a series of on-air promo spots, as well as externally across social media platforms, leading into the full rebrand launch on .  Super Channel’s website will be updated to reflect the rebranded channels, with new social media feeds created specifically for Super Channel Heart & Home.

“The challenge for our small but talented in-house design team, was to create a fresher, more modern, and more uniform brand across all platforms, including on-air, web, on demand, social media, and affiliate and consumer marketing. The final corporate identity is a simple 16×9 format split into four quadrants that reflects our four diverse channels. The addition of the ‘Entertainment Network’ byline reiterates that we are a four-channel network,” said Michael Burgess, Creative Director. “We had some fun with the channel identities, creating designs that reference the corporate brand with the consistent use of orange, while maintaining some commonality between individual channels through font and style treatment. Subtle elements were used within the logos to allow the personalities of the individual channels to be expressed.”

Free Preview Programming Highlights (all programming subject to change, all times ET, please visit <> for local broadcast times):

Super Channel Fuse (SC Fuse): A dynamic fusion of premium programming including exclusive series, movies, documentaries, sports, stand-up comedy and concerts. All uncut and commercial free.

*   American Gods season one – premieres
*   Deep State – new episodes continue Sundays at
*   Pearl Jam: Let’s Play Two –  premieres (Super Channel Concert Series)
*   World Boxing Super Series – Super Middleweight final Groves vs Smith – from Manchester Arena (time tba)
Additional SC Fuse programming available via on Demand includes current Super Channel exclusive series such as Homeland season seven, Berlin Station seasons one and two, Mr. Mercedes, The Oath, Get Shorty, Harlots, ICE, and Canadian series What Would Sal Do? and Forgive Me.

Super Channel Heart & Home (SC H&H):  Feel-good entertainment featuring heartwarming and wholesome series and movies, for everyone in your home. TV you can trust, with shows you’ll love.

*   Cedar Cove season one (Hallmark original series) – Sundays at (premieres )
*   An Uncommon Grace (Hallmark original movie) – (Canadian premiere)
*   A Shine of Rainbows (movie) – premieres
*   Nearlyweds (Hallmark original movie) – premieres
*   The Ultimate Gift (movie) – (Canadian premiere)
Additional heartwarming movies available during the freeview period include Autumn Stables (Hallmark original), Very Very Valentine, How to Train Your Husband, High Rise Rescue and Love at First Bark. SC H&H will be anchored by top performing Hallmark series When Calls the Heart and Chesapeake Shores (coming later this Summer) and will include seasonal and holiday programming, as well as weekly movie premieres, all based on the channel’s key themes of romance, home and community.

Super Channel Vault (SC Vault):  A hand-picked collection of fan favourites and critically acclaimed movies, spanning a variety of genres and decades.

*   New titles premiering this month include Awakenings, Go, Lawrence of Arabia, U Turn, Rudy, Gattaca and Pineapple Express
*   Stephen King Day –  beginning at – Stand By Me, Carrie, Misery, The Green Mile, The Shawshank Redemption, The Shining, Apt Pupil, Christine
*   Father’s Day – beginning at – Mr. Mom, Due Date, Big Daddy, Stripes, 48 Hrs., King Pin, The Longest Yard, Hot Tub Time Machine, Hall Pass, Road House

GINX Esports TV Canada (launched May 2017): The definitive source for Canadian esports enthusiasts, featuring live tournaments, news and gaming lifestyle programming from around the world.

Super Channel On Demand: Entertainment at your fingertips. Unlimited access to Super Channel’s programming, included free with your subscription.