9 Branding Strategies essential for your new Business

Finding the right idea to start a small business is the first step in your startup efforts. The challenging part is building a brand around the idea that people will remember. Your great idea enters into a competition with other peoples’ great ideas to gain the eyes of the consumer. How can you build your brand in ways that will keep you in the minds of your consumers?

1. Start With a Good Logo

A logo helps distinguish your business from all the others out there that sell similar products and services. The pictorial nature of a logo – even if it’s just words printed in a stylized way – helps customers remember you and helps them think of your company as an established, reputable small business. Your logo should look professional, and optionally, include an image that’s in some way associated with your industry. Unless you are an artist or are very proficient in graphic arts, it’s best to have your logo professionally designed for you. There are many sites online that provide that service at reasonable prices.

Once you have a logo, be sure to include it on everything associated with your business. It should be on your website, social media pages, business card, letterhead, envelopes, fliers, giveaways and print advertising. Try to think of the colors in your logo as your brand colors, too, and use those colors whereever appropriate (such as your website.)

2. Create a Catch Slogan or Tagline

Slogans (also called taglines) are very short phrases that express what your business is about and – more importantly – a beneficial result your customers derive from the business or product. When you create a slogan, it helps distinguish your business from others and make it more memorable.

3. Get Ready to Hustle

Brand awareness is simply marketing and although social media and other forms of digital marketing have added new options, nothing has changed. The people who hustle the most will find the most success. Don’t look to technology to be your hustler. It’s all up to you. Online marketing is only one channel among all of your networking and offline strategy. Door to door and cold calling aren’t dead.

As entrepreneur Mark Cuban says, “Work like there is somebody working 24 hours a day to take it all away from you.”

4. Get Others in on the Hustle

You don’t have to be the only one that hustles. You need some super fans hustling for you. In modern advertising speak these are, “brand advocates.” Maybe they had such an awesome experience that they talk about it online to their large social following. Leverage those people. Offer free product or a referral fee for anybody they send to you.

5. Infographics

You’ve seen infographics—those illustrations filled with facts and other valuable information. If your business is in the consulting sector or some other professional or semi-professional niche, leverage your status as an expert and create a shareable infographic full of facts and figures that your potential customer would want to know. Don’t skimp on this, though. Make it really good. Hire an expert to design it.

6. Social Media Ads

If you want to get your business in front of the eyes of potential customers, you have to advertise. If you have no budget for paid advertising, the chances of gaining traction are slim. Even $50 per month for social media advertising is better than nothing.

7. Team Up

Other businesses in and out of your space are trying to keep their brand in front of their customers too. Explore strategic ways to partner up. A website building company could partner with a video producer to create content for each other or a plumber and electrician could advertise together as a complete solution for somebody doing home upgrades. Splitting the cost of advertising is a cheap way to get your brand to many more people than you could on your own.

8. E-mail Advertising

A recent report published on Adweek found that 49% of people still prefer brands to contact them through e-mail. You can use social media, text messaging, or phone calls but all of those combined were only 22% of people’s first choice. Look at Mailchimp or one of the other e-mail marketing platforms to get started.

9. Be Responsive

Sadly, we live in a world where outstanding customer service is becoming an exception rather than a norm. Your brand will stay top-of-mind to your customers if they look forward to dealing with you. Chic Fil A has made a name for itself not just with great food but with equally great customer service.

When somebody writes to you on social media, respond right away. Same with e-mail. If they call, call them back. If they’re unhappy, make it right—even if they’re not entirely right. Give away free product from time to time, and be a part of the community. Simply, establish your brand as a company that absolutely loves people.

The post 9 Branding Strategies essential for your new Business appeared first on KnowStartup.

Source

http://knowstartup.com/2016/12/9-branding-strategies-business/

New corporate branding and redesigned website

X Open Hub, a leading full-service B2B finance technology provider with specialties in liquidity and forex technology, announced today the official launch of its new corporate branding and redesigned website- X OPEN HUB. The newly launched website offers quick and intuitive access to essential information about X Open Hub’s services, team, and localization. The website also boasts a robust blog and a client center featuring Company-issued corporate actions, knowledge base, among other content. The new website presents a minimalistic design, improved user experience and an enhanced content for audiences within the B2B finance and technology startups marketplace. “We are excited about our new website launch and the robust information it provides for customers, investors and institutional partners to better understand X Open Hub’s best-in-class institutional offer. Curiosity and the goal of making things better are what move us forward. We focus on making high-quality products based on the latest fintech standards.” -said Michel Copiuk, Chief Executive Officer of X Open Hub.

Read More

Colors In Corporate Branding And Design — Smashing Magazine

Color is a major consideration in any Web design. Whether for an individual, small company, or major corporation, color scheme is one of the most significant factors in the overall look and appearance of a website. In some cases, the designer may have the sole discretion in making color choices, but many times a color scheme has already been established and needs to be followed. In situations where a company already has a strong brand, color usage for the website can either build or take away from this. [Content Care Nov/25/2016]

You may want to take a look at the following related posts:

In this article, we’ll take a look at the impact that website color schemes have on the overall branding of a company, and we’ll also look at plenty of examples. We won’t be going into the subjects of color choices for branding or the psychology of colors, but rather we’ll look at established companies to see if the colors in their website branding are consistent with the rest of their marketing.

Hershey's

There are companies in every imaginable industry that have spent many years and a lot of money along the way to create a specific image and brand recognition with customers. In these cases, their corporate websites should obviously benefit from this established identity and should work to make it even stronger. However, as we’ll see throughout this article, this is not always the case. Some companies do an excellent job of blending their traditional offline image with a modern website, and others have not taken full advantage of their existing brand images when building their websites.

The example websites we’ll be looking at in this article all belong to companies that have built their brand using specific colors. When you think of these companies, you think of a specific color, and probably a familiar logo that contains these colors. Because branding is so dependent on customer perception, customers also have certain assumptions and expectations of companies that have an established brand.

Many of these examples are major retailers, restaurants and companies that have physical locations where customers can go to purchase products or services. In these cases, each company typically has established colors for the store itself, signage outside the stores, advertising and promotion campaigns and a company website. The branding is usually more effective if the company’s website has a similar feel to that of the physical stores and the identity that the company has developed over time.

Bank of America

Impact of a Website’s Colors

Whether you’re looking at a website, a flier in a newspaper, a magazine ad or a retail catalog, color choices are critical to the branding of a company. Most companies have chosen a standard color scheme that is used consistently throughout their marketing materials. When a website is well designed and effectively uses colors that have been branded over the years, the website and the company benefit from the familiarity that the website and the brand have with customers. Loyal customers to the company may be new to the website, but if the website is branded consistently with the company as a whole, those visitors are likely to feel at home instantly because of the consistency.

Best Buy

Colors are critical to building the brand’s image, just as logos are important for the same reason. With many retail companies looking to boost revenue through increased online sales, converting traditional retail shoppers to online customers is a critical step. Many retailers are effectively creating websites that have a very similar look and feel to the actual retail stores themselves. The style and colors of the brand are often replicated as much as possible throughout the website, which creates a more unifying experience for online visitors who have also shopped at the physical retail locations in the past. By building one consistent brand image, the company is able to more effectively meet its customers in the marketplace, whether that is online of offline.

Impact of Color on Visitors

When visitors come to the website of a brand they know very well, they’ll often have certain things they expect to find. Of course, they’ll expect to see a company logo that they’re accustomed to seeing. They’ll expect a certain type of content according to the type of website it is. They’ll expect a design style that fits the corporate identity. And they’ll expect to see familiar colors. In many cases, they probably don’t even realize they have all of these expectations; but imagine a company that has branded itself with a particular color for years and years, and now you visit the company’s website and that color is not a major part of the design. You’ll probably be a little surprised, and the website is unlikely to have as familiar a feel as it would have with the traditional colors.

If a company has branded itself a certain way and with specific colors, customers and others familiar with the company will have subconsciously associated those colors with the company. When these people arrive at the company’s website, those colors will be a big part of the experience and determine whether the visitor feels connected to the website or senses a disassociation with the rest of the company’s branding efforts.

Evaluating Use of Color

In order to take a good look at this subject, we’ll need to evaluate a number of companies and websites. In the examples here, we’ll see some that do an effective job of working with the company’s existing branded image and color scheme, and we’ll see some that don’t use company colors in quite the way that you might expect. All of these companies have used specific colors very significantly in their branding. Most are very well-established international companies that everyone is familiar with, and in most cases you could associate a color with the brand just by hearing the company name.

Wal-Mart

Wal-Mart has branded itself over the years as the leader in low-cost retail goods. Along the way, it has used the color blue in just about all of its branding efforts. In recent years, Wal-Mart has been trying to upgrade its image in the eyes of customers, but the familiar blue color has not gone away, although the logo did get an update not too long ago.

Like most retailers’ websites, Wal-Mart’s is primarily white, but there is plenty of blue to give it the familiar feel. Navigation and headlines are blue throughout most of the website – the same blue color and same Wal-Mart logo found at Wal-Mart’s retail locations, in fliers and advertisements and in all of its other marketing materials. Throughout the website, orange and yellow are used as secondary colors, but the heavy use of blue in graphics, navigation and headers is what really gives the website a familiar Wal-Mart feel.

Wal-Mart

Smashing Membership.Just sayin’.

McDonald’s

Fast food giant McDonald’s is very well recognized for its golden arches and prominent red. However, the US home page for McDonald’s does little to build on this strong brand that has been built over a long period of time. The golden arches logo is there, but black is used much more heavily than the gold and red color scheme. Certainly, the website does need to be more than just gold and red, as that would be very hard on the eyes, but it seems that the McDonald’s website doesn’t quite feel like McDonald’s because of this color difference.

Even by just using a white background instead of a black background, the gold and red would stand out more in the design, instead of being overpowered by the black. An area for potential improvement is the primary navigation menu at the top of the page. A red background here would do more to promote the McDonald’s brand and build familiarity with visitors and customers. With the navigation menu currently designed on a black background, gold could be used either in the text colors or on hover.

McDonald's

Coca-Cola

For decades, the Coca-Cola brand has been built with a very familiar red and white color scheme. Everything from product packaging to displays in retail stores to advertisements has predominantly used the same color scheme, and as a result the Coke brand is one of the strongest in the world. The Coca-Cola website does use the red and white color scheme, but there is much less red than you would expect.

The website could easily be a better fit with the company’s corporate identity with a design that has a red background instead of the gray currently being used. The well-known Coca-Cola logo is also not used prominently on the home page. There is a very small logo at the top of the page above the main navigation, which can also be seen on a few of the product labels displayed. The corporate identity could possibly be enhanced by using a larger logo at the top of the page and by showing it in red, or in white on a red background, rather than in gray on a white background.

Coke

Pepsi

Coca-Cola’s major competitor, Pepsi, has also used a standard color scheme in its own branding efforts over the years. The red, white and blue color scheme is a Pepsi staple, and the website is true to form in this area. Most of the website is blue and white with some red in the logo, which stands out more because red is used sparingly. Just about everything on the home page is red, white or blue.

Pepsi

ING

Financial services provider ING has branded itself with a blue and orange color scheme. As expected, its website strongly uses these company colors, with orange and blue being almost the only colors used on the website, aside from the white background and the dark gray text. The main navigation menu is orange, and headlines are blue. Of course, the logo also uses orange and blue on the white background.

ING’s online banking customers also see the familiar orange and blue every time they visit their accounts at ING Direct. This website uses more orange in the design, but the color scheme and branding are consistent.

ING
ING Direct

Ford

US automaker Ford has built its own brand with steady and consistent use of blue. The Ford website obviously is an extension of this branding effort as blue is used as the background color. Although a brand’s colors don’t necessarily have to be used as the background color of the website (most companies still use a white background), Ford manages to push its brand with heavy use of blue on the website. Even design elements such as the search button and the secondary navigation towards the bottom of the screen use shades of blue.

One potential area for improvement in terms of corporate identity would be to use the Ford logo in the header, rather than just the words “Ford Motor Company.” The logo does appear on the home page, but it’s smaller and a bit less noticeable than it would be in the header.

Ford

Best Buy

Best Buy customers know that the company makes heavy use of its blue and yellow color scheme. Even store employees are easily recognizable in their blue shirts. Consistent with the rest of the company’s marketing and branding, the Best Buy website uses the familiar color scheme. Blue is used throughout the website, in the header navigation and even in graphical elements. Yellow is used more sparingly but is certainly a significant part of the website’s design. Because yellow is used in only a few places, it has more of an impact in contrast to the blue colors, and the items in yellow really stand out and draw attention. The Best Buy logo, the yellow shopping cart, the “Go” button on the search form and the “see Steven’s story” button all stand out because of the yellow color. As a result, Best Buy’s website is able to use very little color outside of its standard blue and yellow, and it is still able to emphasize what it wants.

Best Buy

Hershey’s

Chocolate maker Hershey’s has naturally used the color brown for its own branding. Within the Hershey’s family, several smaller brands each has its own identity and marketing approaches, but for the company as a whole, brown is the predominant color. It should be no surprise then that the Hershey’s website is very brown. In my opinion, the Hershey’s website is more effective at using the company’s established brand and colors on its website than just about any other website featured here. The white background in the content area keeps the website user-friendly, but there’s no mistaking the Hershey’s brand, and the website makes you want to eat one of its products.

Brown is used for the background of the website (with a white background for the content area), as well as the header and primary navigation, the links lower on the page, the items in the sidebar and the website footer. The design does a good job of matching the color scheme to the colors of products in photos that appear on the website, such as the one shown in the screenshot below.

Hershey's

Bank of America

Bank of America makes use of the US national colors of red, white and blue as the company’s typical color scheme. It’s not unusual that a company attempts to brand itself with national colors, the intent being to benefit from customers’ loyalty to those colors. The Bank of America website clearly builds on this established brand by using only these colors on the website. The background is white, with a red navigation menu and blue used for links and the log-in box at the left of the screen.

Bank of America

T-Mobile

T-Mobile typically uses a bright pink in its marketing and branding. Often, this color is not the most heavily used color because it can be overpowering and too much to look at if overused, but it will always appear somewhere in the company’s branding. The website makes effective use of this color in the navigation menu, the logo, as well as headlines and links throughout the website. The white background keeps the color scheme from being too over-the-top and makes the website easy to look at, but still maintains the familiar T-Mobile look.

Aside from pink and white, other colors on the website are gray and a soft blue. Pictures of the products used throughout help to give the website a more engaging appearance. The other colors that are used help to soften the look of a design that features as bright a color as pink, but the identity and branding impact of the pink is still obvious.

T-Mobile

CVS

CVS Pharmacy traditionally uses red and white at its retail stores and throughout its branding. The familiar red color is used heavily in the CVS website in the background (although the content area has a white background) and in the header. There are a few different shades of red used throughout the design, and various shades of blue and gray are also used. Product photos have some additional colors, but throughout the website there is no way to miss the common red and white of the CVS corporate identity. In this case, the red in the header and background has more of an impact than the blues used in the main content area. If those colors were reversed, the website would have a much different feel and would lack similarity with the corporate identity.

CVS

Merrill Lynch

Financial services provider Merrill Lynch has traditionally used a lot of blue in its branding. The Merrill Lynch website uses a few different shades of blue, along with a white background. The color blue is used for links throughout the website and headings in some places. Aside from the blue, there are a few red highlights, but mostly just black and gray. The Merrill Lynch bull logo is shown in white on the blue header.

Merrill Lynch

Target

Target’s retail stores and all of its marketing use red and white as the company colors. Inside the stores, you’ll see Target employees in red shirts as well. When shopping online at Target’s website, you’ll also see the standard color scheme. The website uses a white background and a good bit of gray, but there is still plenty of red to give the Target feel. On the white background, the red in the Target logo really stands out. The logo is a big part of the company’s identity, so allowing it to stand out by using a white background is effective.

The color red is used for maximum impact in the design. The red bar advertising the clearance sale, the words “Spend $50, get free shipping” and the text “Free shipping” in a few places all stand out because of the red. If red were used more heavily instead of white and gray, this effect would not be possible.

Target

Circuit City

Circuit City also uses red and white in its branding and marketing. As with Target’s website, white and gray are used throughout, but the red still has a dominant presence. Circuit City actually uses more red than Target. The primary navigation menu, the featured product area and a few other design elements are all red.

Circuit City

Home Depot

Home Depot’s marketing materials and its retail stores rely heavily on the use of its familiar orange. Surprisingly, the company website does little to build on that existing brand. Orange is used in the logo, although the logo is very small, and is only used for a few other elements throughout the website, such as buttons.

A larger logo would help for corporate identity purposes, and an orange header or main navigation menu (instead of the dark gray) could also help. Although the orange is used sparingly, it doesn’t make as much of an impact as the red in Target’s design because the Home Depot website uses a greater number of colors. The green and yellow, as well as the colors in the product photos, reduce the impact of the orange.

Home Depot

AIG

International insurance company AIG uses blue in its branding and marketing. Appropriately, the company’s website is mainly blue and white. The blue and white logo sits on a blue background just above a tabbed navigation menu that is also blue. By using different shades of blue, AIG has created a design that doesn’t need several other colors, which wouldn’t help build on the corporate identity anyway.

AIG

Staples

Office supplies retailer Staples consistently uses red in its stores and throughout its marketing materials. Surprisingly, the company’s website makes much less use of red than you would expect. Blue is actually used more prominently than red, which doesn’t seem to be the case with any other type of branding that the company does. As a result, the website doesn’t fit so well with the corporate identity and seems to be a bit out of place.

The website could have a much more familiar Staples feel if it had a red header or a red background, instead of the gray that sits outside of the content area. Additionally, red could be used for the headers “Office Supplies,”“Technology” and “Furniture,” instead of blue. Another option would be to use fewer colors and more white and gray, which would give the red more impact. As it is, the website uses a lot of different colors, but makes little impact with any of them.

Staples

UPS

UPS probably uses color in its branding as much as any other company. UPS’s familiar brown color appears on everything from its trucks to employee uniforms, and is even referred to by name in its marketing efforts. However, brown is not used as heavily on the UPS website as you might expect. Brown is used in the header and in some headlines throughout the website, but it seems to break the mold that UPS has been building so strongly in its branding with the color brown.

One option would be to use different shades of brown, rather than some of the other colors that are used, such as green and blue. The website would have a much different feel if the green area of the header, where it says “UPS United States,” were also brown and if the primary navigation were a slightly different shade of brown. Another option would be to center align the website and use a brown background outside of the content area (currently, the website is left aligned with an all-white background).

UPS

NBC

NBC’s multi-colored peacock logo is very well known and has been around for a long time. Although the logo is used several times throughout the NBC website, the colors aren’t really used repeatedly. More color could be used in the navigation menu, instead of white on gray. Another option would be to use some color in the headlines instead of the gray that is used in many places. MSNBC makes better use of the familiar colors in its header.

NBC
MSNBC

How Does this Affect You as a Designer?

All of the examples we looked at throughout this article were websites of major companies that, in most cases, have an international presence. The average Web designer works mostly on websites for small- to medium-sized businesses and will likely never work for companies of this size and magnitude. However, there are still some lessons that can be applied to websites of smaller companies that don’t have an established brand recognized around the world:

1. Consistency. As we’ve seen, consistency throughout all marketing media is powerful. Any business attempting to build a strong branded image should include its website in its overall marketing plan, and the design should reflect the image being built. This includes logos, color schemes, taglines and anything else used to develop the business’s identity. Whether the business is big or small, consistency is needed.

2. The subconscious of customers. Most of the time, customers do not consciously associate specific colors with a company. But over the course of time, with a company’s successful branding efforts, those customers will match the colors and company whether they realize it or not. This means that what customers subconsciously associate with a company can affect their experience on the website. Even with smaller businesses, customers and website visitors may have some prior experience with the business that can affect how they perceive the business.

3. The impact of re-branding and redesign. During a website redesign, even for a small business, choices of color and its impact on overall branding should be considered. As we’ve seen with the example websites, once a brand has been established, customers and visitors will have certain expectations of the website. Even small businesses that have been working to build their brand could take a step backwards if significant branding changes are made during the redesign process. Of course, there may be times and reasons to go ahead with a re-branding attempt, but the impact should be considered and the pros and cons weighed.

4. Make color choices wisely from the start. Because it can be difficult to make significant changes to color schemes once considerable branding efforts have been made, it is not a decision that should be rushed in the first place. When a company is being established or a new website is being planned and developed, colors should be given plenty of thought and consideration. A solid choice from the start will make everything easier down the road.

(al)

About The Author

Steven Snell is a Web designer and blogger. In addition to maintaining his own blog and writing for a number of other top design blogs, he also manages an ……

Colors In Corporate Branding And Design

Source

https://www.smashingmagazine.com/2009/01/colors-in-corporate-branding-and-design/

10 Social Media Branding Strategies

Social media can be used for a variety of purposes. Whether it’s social selling, content marketing or customer support, social media gives you the perfect opportunity to reach your target audience and build your brand.

However, with so many different platforms available and heavy competition on all of them, it can be difficult to set your brand apart and carve out your place on Twitter, Instagram and Facebook.

Is your brand being represented the way you want it to on social media? If the answer is no, follow these 10 social media branding strategies to amplify your results:

1. Choose The Right Networks

If you’re not gaining any traction on some of the social media platforms you’re active on, it may not entirely be your fault. With hundreds of social media apps out there, and new ones popping up every day, it’s tempting to jump into all of them. However, every social network might not be the right fit for your company. Your job is to find the networks that align with your brand’s image and goals. Otherwise, you’ll struggle to make progress.

For instance, if your company is a steel manufacturer, then Tumblr probably isn’t the best option for you. Tumblr’s primary demographic is teens and people in their early twenties. A better option would be LinkedIn since it’s a B2B network that attracts business owners.

If you’re struggling to find out which social networks your target audience is most active on, take a look at these social media demographics to get the perfect starting point.

2. Don’t Overlook Visual Branding

Visuals play an important part in social media branding. If each of your profiles looks like they’re owned by a different company, it creates a disconnect for your users. You want your branding to be consistent across all channels. This will help people immediately recognize your company no matter which site or app they’re using.

One brand that does this very well is Coca-Cola. When you look at the company’s Facebook, Twitter and Instagram profiles, you’ll notice the consistency in color and design:

Facebook:
coca-cola facebook

Instagram:
coca-cola instagram

Twitter:
coca-cola twitter

Here are some tips to take away from Coca-Cola’s use of visual branding on social media:

Choose a color palette: Coca-Cola uses its classic red and white color scheme across all social media channels. It doesn’t just stop at the logo. When you look at the posts the company shares, you’ll rarely find visuals that don’t include the color red. The easiest way to develop your color palette is to take a look at your logo. You want to get to a point where people associate those colors with your brand. Keep in mind that different colors can impact the way people perceive your brand.

Use the same logo/avatar: You should try to use the same avatar for every social network. To keep things simple and consistent, use your logo or a symbol that represents your company. People should see your avatar and immediately associate it with your brand. Think about the Nike swoosh or the golden arches of McDonald’s. As soon as you see them, you immediately think of their brands.

Filter carefully: Whenever you share images on Instagram or other visual channels, keep your filters consistent. Whether that means using no filters at all or Mayfair, choose one or two and stick to it. Using a different filter for every image you share makes your posts look unorganized and inconsistent. Here’s a cool Instagram hack to help you out. You can reorder and prioritize your Instagram filters based on the ones you use the most.

instagram filter management

Create templates: If you have a team handling your social media marketing efforts, it can be helpful to create templates for any graphics you share on social media. That way, your fonts, colors and designs will always be consistent. You can do this through Photoshop or use a free tool like Canva. Check out our article on how to create a social media style guide for more tips to keep your brand consistent across all your social channels.

3. Develop Your Voice

Your brand’s personality should be reflected in your social media posts. That means developing a social media voice. This is the way your brand communicates in Tweets, Facebook posts and Snaps. Finding your voice can take some time, but you’ll settle into it eventually. To find your social media voice, consider these three main elements:

1. Your company culture: What is the culture like at your company? Your culture is what you stand for, what your company is about and what makes you special. For example, Under Armour’s culture is all about performing to the highest level and being innovative. The use of hashtags like #IWILL in social media posts shows that the company’s social media voice is a direct reflection of its culture.

Hoist it. Brian McCann and @JustinVerlander are bringing home the hardware. #WorldSeries #IWILLpic.twitter.com/ffkGR1av4O

— Under Armour (@UnderArmour) November 2, 2017

2. You audience: Speaking in a way that your audience connects with is very important. That could include using certain lingo and references that are popular in your target market. Taco Bell is constantly in tune with what’s popular with its audience (a younger demographic) and crafts its social media posts to fit that voice.

Bell is life. #🔔

A post shared by Taco Bell (@tacobell) on

3. Authenticity: Whatever your social media voice develops into, make sure it’s authentic to your brand. Trying to sound a certain way just to fit in can backfire. According to one of our recent surveys, honesty is the number one trait consumers want from brands on social.

Behaviors Consumers Want From Brands on Social

Taco Bell’s posts resonate with its audience because the company has been consistent and it feels authentic. Another example is WeWork. If you look at the WeWork Twitter account, you’ll find plenty of Tweets that speak directly to the company’s main demographic, which is entrepreneurs pursuing their passions. Their social media voice is genuine and authentic to the brand.

Dream big, work hard and make it happen. #TGIM📷@FashionistArgpic.twitter.com/TB6cCIzf18

— WeWork (@WeWork) October 30, 2017

4. Be Consistent With Your Topics

Sites like Twitter, Facebook and LinkedIn are very good for content curation. Curating is a great way to help you build authority in your industry as well as provide a steady flow of social media posts that aren’t self-promotional. Finding blog posts, videos and other content to share with your audience sounds simple enough. However, many businesses go into it blindly without creating a strategy or guidelines for what topics to share.

As a result, your Twitter Timeline can become filled with a random mix of Tweets about five or six completely different topics. Avoid that mistake by streamlining your efforts.

Pick a few topics that are closely related to your industry. For instance, the popular career site Monster.com Tweets articles about employee satisfaction, career advice and workplace culture. All of these are directly related to its brand. If Monster started adding Tweets about investing and personal finance, it would seem out of place. But by focusing on its main areas of expertise, Monster’s brand has become a go-to account for people’s interest in career related content on Twitter.

You’re graduating soon, but have no idea what jobs are right for you. Where do you go from here? https://t.co/OBUf88Qswb

— Monster (@Monster) October 29, 2017

5. Post Regularly

Nothing will kill social media branding efforts more than irregular posting. If you only Tweet once every few days or upload one new Instagram picture a month, you’re going to be forgotten. Shortened attention spans combined with rapidly growing social networks have made publishing more important than ever.

How frequently you post is going to depend on your audience. It will take some trial and error to find out what works best for your brand. One of the best ways to determine how often you should post is to use Sprout Social’s social media publishing and analytics tools.

The publishing tools will allow you to schedule your posts to be sent out when your followers are most active.

The analytics tools let you gauge which posts are gaining the most engagement. You might find that your Tweets get more engagement on the days that you post 10 times as opposed to five. Always track and review your social media efforts.

6. Connect With Influencers

When companies like Nike and Starbucks post a new image on Instagram, they get a lot of engagement. That’s because they’re both established brands with millions of followers. If you’re just starting out or don’t have a huge audience, your content won’t get the same amount of attention since you’re relatively unknown.

A good way to achieve faster results and amplify your social media branding efforts is to build relationships with influencers. Influencer marketing allows you to piggyback off the audience that established people in your industry have already built. Since the influencer has already earned the trust and respect of their followers, getting a co-sign or mention from them carries a lot of weight.

Keep in mind that just having a lot of followers doesn’t qualify someone as an influencer. They should also possess these traits:

  • Authentic
  • Active
  • Engaging
  • Expertise
  • Leadership
sprout social influencer marketing example

Don’t go into your marketing and social branding efforts alone. Start building relationships right away.

7. Don’t Waste Your Bio/Profile

Far too many brands make the mistake of letting their bio or profile section go to waste on social media. When you’re in the process of building your brand, letting people know who you are and what your company does is vital. Brands like Nike can have #justdoit in their profile because they’re well-established and people already know what they do. Most companies don’t have that luxury.

Don’t fill your profile up with random hashtags or motivational quotes. Treat your bio like an elevator pitch. If you had to describe what your business does in one or two sentences at the most, what would you say? Here are a few examples of companies that use their bio sections effectively.

pinterest twitter bio

Pinterest clearly describes what the network is used for and mentions some of its most popular categories to give users an idea of the type of content people share on the site.

officeshoes twitter bio

Office Shoes uses selling words like “leading” and “biggest” to convey that it’s the best in the industry.

sprout social twitter profile

Sprout Social’s profile spells out what Sprout is, who it’s for and even works as a lead generation tool by offering a free trial.

Take some time to go back and look over your profiles and bios across all of your social media channels. Are you making the best use out of them for your brand?

8. Promote Your Profiles

One challenge that a lot of businesses have with social media branding is building initial traction. Getting your first few followers can seem impossible when you don’t even know where to start. However, if you’ve been in business for a while or have other Web properties (website, blog or other social media accounts) then you should start there.

Unless you tell your current customers, colleagues and network that you have a Snapchat or Instagram account, how will they know? Never make the mistake of just assuming everyone knows about all your social media channels, even within your own company.

This might seem like an obvious tip, but many businesses take a passive approach to social media branding and wait for the results to happen. It simply doesn’t work that way. Promote your social media profiles whenever and wherever possible. Print it on your flyers and brochures, link to them from your website and cross-promote on your other social media channels. Get the word out.

A good way to promote you social efforts internally is with an employee engagement tool like Bambu (a product from the Sprout team). For instance, if you just created an Instagram account and want to get some initial followers, send out a message on Bambu to your entire company and encourage them to follow you. Or you can create a pre-written Facebook post or Tweet for them to share with their own network to promote your new account.

bambu internal comms feed

9. Engage, Engage, Engage

If the only time you post on social media is to share content, it’s like having a conversation with yourself. As we alluded to earlier, in the beginning stages, your brand will be unknown. You can start building awareness for your brand on social media by engaging and interacting with other users. It’s as simple as replying to Tweets and commenting on Facebook and Instagram posts.

Some companies feel weird about replying from a company account. Don’t worry, it’s perfectly acceptable for companies to reply to each other on social media. For instance, Wendy’s isn’t shy at all about going back and forth with the competition on Twitter. Earlier this year, Wendy’s and Wingstop had an epic Twitter rap battle.

Fresh, never frozen since 69
Trying to cop that mixtape, better get in line
Grabbed a couple wings now you’re trying to fly
But nothing gets ’em dipping like a Frosty and fry
😘https://t.co/lv62Mqr2f7

— Wendy’s (@Wendys) October 2, 2017

A frosty and a fry?
Giiiirl bye.

Wingstop flavor bringin’ all the cravers!
They eat us now and save you for later. ✌🏽https://t.co/Kt3eeeWfUx

— Wingstop 🍗 (@wingstop) October 2, 2017

The lesson here is that you shouldn’t be afraid to interact with other companies on social media, even if they’re your competitors. It’ll put you on their audience’s radar as well as theirs. Just make sure you keep it playful and respectful like Wendy’s and Wing Stop. Our data showed that 67% of consumers find it annoying when brands make fun of competitors.

Consumer Sentiment on Brand Behaviors on Social

10. Claim Your Name

Trying to be active on eight or nine social media sites isn’t a good idea unless you have a social media team managing it all for you. It’s better to be excellent on two or three platforms than mediocre on seven. However, just because you’re only going to be active on a few doesn’t mean you can’t setup profiles on others.

By claiming your company name on major social media platforms, you’re securing them in the event that you ever decide to use them. This is also beneficial for SEO. When people Google your company name, some of the results on the first page may be from sites like Facebook, Twitter and other social networks.

For instance, when you search for SpotHero, the second search result is a feed of the brand’s latest Tweets.

spot hero google search

If someone else has claimed the Twitter handle for your company name and is actively using it, it could confuse your audience if they Google you and another brand’s Twitter account pops up.

You can use a tool like KnowEm or Namechk to do a search for your company name across popular social networks and see if the username is available.

namechk

On a similar note, keep your usernames consistent. You may run into a situation where your company name is taken on a social network. When that happens, create a variation that you can use across any other social network that doesn’t have your company name available. Having a different username on each platform creates inconsistency, which hurts your branding efforts.

Pulling it All Together

As social media marketers, it’s easy to focus on the content you share and growing your number of followers. But take a second to think about the connection between social media and your brand first. Prioritizing social media branding will help you connect with your target audience, be more strategic with your efforts and get better results.

Source

https://sproutsocial.com/insights/social-media-branding/

Branding yourself as a celebrity expert

Learn how to earn a reputation as the master of your field!

Read More

New York Business Development, Corporate Branding, Military Veterans 501(c)(3)….And Charity Golf! – Hallmark Abstract LLC

Why Should Your Company Consider A Sponsorship At The Heroes To Heroes Golf Outing On June 15th At The Historic Saint Andrew’s Golf Club In Hastings-On-Hudson, New York? Read about why these companies among others have already decided to jumped on…

Read More

Corporate branding critic: Trump’s brand is ‘idiocy’ — and he’s very good at it

Read More

5 Branding Strategies For Startup Founders

It is an old saying in Hindi that “Jo Dihkta Hai Wo hi Bikta hai” which means that the thing which gets famous between the people gets sold easily than the thing which is not famous or we can say that the thing which makes impact in the mind or leave a picture make the product sell faster and for which there should be proper marketing in the market or for the targeted customer. Strategy make for the branding is a long term planning for the development of the brand name for the startup which is one of the most important works a startup has to do for staying in the market. This is the way which is directly connected to the consumer needs, emotions and competitive environments.

There are some tips by which startup can easily do the branding strategies:-

  1. Marketing through Pre-launch.
  2. Take advices and suggestion
  3. What is to be implemented and how
  4. Failing chances of the Idea
  5. Making things cheaper

These things are common but have great impact on the branding and making the startup successful little easier.

1) Marketing through pre -launch

One of the hardest things a startup need to do is making a plan for marketing before the launch and most of the startup leave this thing in an ease making the startup fail in the market. Marketing is a expensive thing and have a major share in the cost if allocated properly this may come with most returns than other. So, one must do his homework regarding the position in which it id to spend.

2) Take advices and suggestion

It is not always as you think the product is it might satisfy some or no one and may get successful. Advice or suggestion doesn’t mean that you go and ask random customer, you should take advice or suggestion from someone whom you trust most and the person who is not going to give you incorrect information. When you don’t get where you are going just let other tell and listen everything and then making decision by your mind and giving a little concern on everyone’s advice.

3) What is to be implemented and how

Every place has different taste or we Say thinking for the same product of a company that is due to the diversity in the market and with the different thinking product may do good in one area and get failed in other. So one must pay attention towards what has to be implemented in which area and who are their targeted customer and when you are promoting you must keep the concern that you keep that mind and will they will interested in this, If you failed than your investment will be big loss for you.

4) Failing chances of the Idea

In the market there are many things that can be overtaken as there are two similar products but one may get successful and one can get fail in the market. It is all about what you think and how you think to come in the market. There are many ways of marketing which can be classified in different categories as worth taking the risk while some are to be thought on and some are direct no. Depending on the product and thinking you have to which marketing way fall in which category.

5) Making things Cheaper

Every startup should find the way in which the expenditure get reduced don’t just spend a lot on anything, they should first see how much worth it will be and how much it will be beneficial to the startup. It is common things every startup must keep in mind this make a big difference in the success of one. You must take most out of least in the startup in the market or in the organization

Source

http://www.sooperarticles.com/business-articles/branding-articles/5-branding-strategies-startup-founders-1586930.html