Branding yourself means making yourself visible, PUTTING YOURSELF OUT THERE and communicating via all available avenues your personal values and what you stand for. This should be done with total clarity and consistency. It’s especially important to highlight your uniqueness in some easy to remember way, so that people will think of you and what you do, in the event they need your product or service.
Putting myself out there made me feel very vulnerable at first because I was accustomed to hiding behind my business brand and logo. Finally, I grasped that customers buy from people, not from a company. Then I realised that I had to put myself out there, not my business brand. This is exactly why it’s vitally important to build a personal brand, in parallel, before you brand your business. Branding yourself will kick-start your business and improve your odds of success.
The biggest mistake people make within the MLM niche is that they promote and market their company by piggy backing off their company’s brand or logo and products. I have since learned that this is very risky and definitely not in your best interest long term.
Because it places massive limitations on what you can say and talk about. After all, whilst you may be a distributor, it is still not your brand! You will find that all MLM companies with any credibility will be very protective of their brand (rightfully so) and have a strict set guidelines on how you can promote, market and use their brand.
Secondly, what if you have a fall-out with your company or you simply want to take a different path for whatever reason? Or worse still, what if your company goes belly up, which is what happened to me. Here is what happens: all of your hard work goes down the drain. I learned a bitter lesson about branding myself. If I had branded myself from day one it would have little or no effect, as I would merely need to find another home and move on.
Probably one of the best examples of someone branding themselves in the MLM niche is Ray Higdon. Most people don’t know what MLM company Ray is aligned with and yet he is the top earner in his company.
Once again, another great example of branding oneself is Gary Vaynerchuk. Whilst I have recently read his latest book Ask Gary Vee, as I write this I cannot recall the name of his marketing company.Does that matter? No. Because if I found myself needing the services of a marketing company of that calibre, I know that I could easily find out and once again “Customers buy from people, not from a company!”
Does that matter? No. Because if I found myself needing the services of a marketing company of that calibre, I know that I could easily find out and once again “Customers buy from people, not from a company!”
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Andrew Plimmer – Blog
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