Inexpensive Branding Strategies for Small Businesses

Branding is like oxygen for business; if branding stops, the business stops growing. For example, if there is a small shop in town and nobody knows what it sells or its purpose, it is unlikely that the business will be successful.

Great branding can help your business generate more revenue than your competitors regardless of size. It is a universal phenomenon that people will buy from the company they believe is most popular.

Unfortunately, there is a misconception that big brands like Apple, Samsung, Nike or Levis are the only ones who can only afford to advertise. In reality, branding is for businesses of all sizes and is much less expensive in the digital age.

Here are some inexpensive brand strategies to help small businesses succeed.

A Strong Brand Name Counts

“First impression is the last impression”

A good brand name plays a tremendous role in the brand’s growth and will either make your brand or break your business. It is the first thing that customers see about your company, so it’s necessary that it makes a powerful impact on their minds.

Your brand name should always sum up what the company stands for, so it grabs the attention of customers who are searching for a similar product or service.

In the digital age, a good name is not enough; a unique domain name is equally important. Make sure to take notice of how the company’s URL will look on display.

For example, think of something unique and expressive like PennySaviour. It is a coupon site that saves money precisely as its name suggest.

Who is Your Ideal Customer

“One size doesn’t fit all.”

It’s counterproductive to think that you can appeal everyone with your brand regardless of the age, gender, income, education, and profession—meaning a toy is only attractive for kids and being more precise a baby girl will be more interested in buying a doll rather than a boy.

So you need to figure out who is your target audience. Determine to who your product and service is helpful and then speak to that person. Otherwise trying to call everyone will have an opposite effect. Instead, concentrate on your biggest fans and craft your brand according to their needs, and wants.

Build Your Brand with Social Media

“You are your brand, so let it show.”

As we perceive that we live in a world of social media, today we use it for various purposes for social selling, content marketing or just building relationships. Social media provide you the lucky chance to reach the target audience.

However, it is difficult to be active on every social network as there are numerous, you should determine that on which social network your audience is most active on and try to approach them there.
For example, if you are company offers magazines, books or subscription boxes then twitter probably the excellent option for you.

Nothing kills social media branding but the sporadic or jerky posts. So tweet regularly or at least once in three days and use good pictures on Instagram and try to build a trust relationship with your followers.

Ask For Feedback

“Consumer feedback is the most important business driver.”

The biggest mistake that most businesses make is that they fear feedback; not asking the customers how they find the product, whether their products fill their bill or it needs some improvements.

In small businesses the feedback is the most precious gifts, It comes in two forms positive and negative; believe me or not the negative feedback is more constructive than a positive one. You get to know your flaws, and you can work on it.

Always ask your customers for the feedback because they also appreciate when you listen to them and use those feedbacks as your strength.


Understand that branding is attainable for all business sizes. You can make your brand stand out by merely employing the right strategies for it. Building the brand robust, memorable and targeting ideal audience at hand can help small businesses grow faster.

5 Beneficial Social Media Branding Strategies

Social media branding is a topic that a lot of people are constantly reflecting on, yet, there’s a surprising lack of tangible, actionable advice on how to approach it. Simply being present on various social networks that are popular with your target demographic is not enough. You need to devise the right approach, send a message through the right channels and, most importantly, think about the form of the message as much as you do about its content. With this in mind, here are five beneficial social media branding strategies that you should think about.Social media branding is a topic that a lot of people are constantly reflecting on, yet, there’s a surprising lack of tangible, actionable advice on how to approach it. Simply being present on various social networks that are popular with your target demographic is not enough. You need to devise the right approach, send a message through the right channels and, most importantly, think about the form of the message as much as you do about its content. With this in mind, here are five beneficial social media branding strategies that you should think about.

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Personal branding strategies to get interviews

Personal branding strategies to get interviews

Dear Sam: I have been applying for positions and getting nowhere. I have 35 years of teaching experience, 13 years of administrative experience, a BA, MA, a doctorate in Educational Leadership, and a current state teaching license. Several years ago, a professional advised me to remove dates from my resume, and I revised my resume according to her suggestions. There is a job that just opened up, for which I have the exact experience and background they’re looking for. I have applied for so many jobs; I want to get it right this time. What can I do differently? – Kimberly

Dear Kimberly: I was shocked when I opened your resume and saw it was only one page in length! I expected a multi-page document fully explaining all of your experience and credentials. I can see several reasons why your resume isn’t opening doors. Let’s review a few of the key points I think you need to address—by looking at some of the common questions I hear—that will help guide you in the redevelopment of your resume.

Should I or should I not remove dates? The answer is a resounding “No!” The only time you remove dates from your resume is from your early experience in order to avoid unnecessarily aging yourself. You would never want to do that for your entire career; otherwise, hiring managers would be left with too many unanswered questions. Think about dating perhaps your most recent experiences and bylining your earliest experiences, which means presenting the earliest experiences at the end of your professional experience section in a brief one- or two-sentence statement. Doing this would allow you to incorporate some of the value-added experience on your resume but avoid adding years to your candidacy.

Do hiring managers really want more than one page? The answer is a resounding “Yes!” Sure, when you are an entry-level candidate with very limited experience, one would expect your experience would fit on one page. But, when you have 30+ years of experience, it should not be able to fit on one page. By presenting your entire career in fewer than 150 words, you have sacrificed value for brevity. You have written your resume as if it were a list of the functions performed. In doing so, you have not expounded on anything in your career, there is no presentation of your key contributions, and there is no opportunity to translate your experiences to a new environment.

Can I have a “general” resume for multiple opportunities? The answer is a resounding “No!” An untargeted resume does not get the results anyone wants. It also affects your self-esteem as you may feel you are qualified for a job, apply for the job, and get no response from the company. In this vicious cycle, you put yourself out there knowing you are qualified, yet when you hear nothing or receive a rejection letter, you start to question yourself and what qualifications you believe you have. You must target. You must translate your experiences to your desired audience. And you must paint a picture of your candidacy that is easily understood and that doesn’t require a hiring manager to “figure out” who you are and how you fit.

Can I omit certain things from my resume if they do not support my candidacy? The answer is a resounding “Yes!” Your resume is not an application for employment; it is a strategic image of what you have done which positions you for what you now want to do. Similar to a brochure for a product, it should tout your features and benefits and tell employers why they should “buy” you! You can absolutely omit select aspects of your experience or education if you feel doing so will present a more right-sized image of your candidacy. I am absolutely not telling you to change facts; I am simply saying that if it benefits you more to omit something, that’s okay. A lot of candidates do not present doctoral degrees for fear of being seen as being overqualified. Likewise, it is rare to present 30 years of experience on a resume for the same reason.

I hope this provides you with some clarity—moving forward—and some actionable items to address to create the winning resume I know you can have.


13 Branding Strategies for Standing Out in Saturated Markets

In saturated markets, your personal brand could be the clinching factor that sets you apart from your competitors. How do you stay aware of your competition and adjust your branding in order to stand out?

These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Watch Their Social Channels 

Social media is an important tool for personal branding and one where brands tend to peacock their achievements. Use social listening software to monitor your brand’s reach in comparison to the competition. You can also evaluate personal branding campaigns by using employees and thought leaders at your organization to come up with new ideas for your branding campaign. – Kristopher Brian Jones,

. Attend Industry Events

Industry events and trade shows are a great way to get an up-close view of the competition, what they’re offering, and how they are marketing themselves. They are also an opportunity to hear from industry leaders and influencers, see which way the wind is blowing and get out ahead of the competition. – Justin Blanchard, ServerMania Inc.

3. Update Your Brand

Look at your competitors and see if your brand/image may need updating to be more competitive. Take a few minutes to review your current strengths and work into your brand anything relevant. Next, break out your long-term goals to see if any items on that document might look good as part of your brand. – Andrew Schrage,  Finance

4. Watch Them Like a Hawk

Sign up for their email list, set up Google alerts for their company and the keywords you mutually rank for and follow them on social media. You could even hire a virtual assistant to transcribe their podcasts or YouTube channel. From there, you can make product and service adjustments as necessary if they make big announcements. Knowing your competitors enables you to know what they’re not doing. – Bryan Citrin, Chiropractic Advertising

5. Go Against the Flow

The only way to stand out is to do the opposite of what everyone else is doing, even if it seems crazy. The internet is a zoo. Put the laptop away and shut off the smartphone. Put on a nice suit and walk into businesses in person. Bring a free sample of your work as a gift and to show value to the owner. Ask for a meeting where you can talk further. No one is doing any of those things right now. – Thomas Minieri, Minieri & Company

6. Pick a Few Things to Do Well

Obsessing over every aspect of what your competition is doing on social media, events and their website and trying to catch up can result in half-conceptualized forays into channels that don’t work well for your personal brand. It pays to be aware, but make sure you are picking a few channels to do very well, not every channel your competition resides in. – Brandon Stapper, Nonstop Signs

7. Keep a Living SWOT Analysis

In order to keep a constant eye on our competitors’ activities and brands, we keep an open and continuous SWOT analysis of the players in the market. We are constantly observing the strengths of ours and other’s brands, weaknesses that we might be able to harness, new opportunities that arise in the market and threats that we might face. This simple tool helps us keep a pulse on the market. – Diego Orjuela, Cables & Sensors

8. Monitor Your Customer Happiness

We like to quantify as much information as possible, so we’ll send out surveys to our customers asking them to rank their happiness on a scale of one to 10. This helps us gauge how satisfied they are with our product to better predict attrition rates and come up with retention strategies. – Chris Christoff, MonsterInsights

9. Get Involved in the Community

I try to build close relationships within associations and business communities in the niches we operate within. For example in beauty, I’d reach out to offer content on their website, buy banner ads on their sites, speak at their conferences or buy a placement in their newsletters. Go above and beyond, invest your time and resources and win the mindshare space — and then stay top of mind. – Matthew Capala, Alphametic

10. Read Reviews on Third-Party Sites

We have done extensive research and experiments on how customers interact with our website. The last thing potential customers do is search online for reviews and complaints about your company. It is essential that when your company is searched online that positive reviews are visible on websites such as Google Business, Yelp and the Better Business Bureau. It is these reviews that seal the deal. – Brian Greenberg, Life Insurance Quotes

11. Find a Niche

While several different businesses and services may be aggressively pursuing one demographic, you can find your own untapped market if you look for a specific niche. Finding a sub-subculture in a larger pool may limit your audience growth but it can inspire rabid loyalty. CPAs for homeschooling and accountants for correctional facilities are two examples of lesser-known niches we’ve pursued. – Bryce Welker, Crush The LSAT

12. Labor for Simplicity

We like to look at the competition to see what they are over complicating and make it simpler for the user. Whether it’s adding drag-and-drop elements to make a technology easy to use without code or providing better documentation, find ways that you can make features more simple to use. – Jared Atchison, WPForms

13. Accept Constructive Criticism

I always look for feedback. I ask for it from my team, from my peers and from my mentor. As an athlete, you’re always looking for how to improve, how to get an edge on your competition. I do the same with my business but instead of watching tapes, I watch my analytics and trust my team. I like constructive criticism because it helps me get better at what I’m doing, and helps my company grow. – Daniel Griggs, ATX Web Designs, LLC

Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at

Consistent Branding IS Corporate Branding

The chances are we all have a different image of branding in our heads. Some people see McDonald’s, others see Nike, and then there are the Apple enthusiasts. Regardless of the logo or the company, it’s easy to see the big picture. What these brands do best is develop creative campaigns which include grand gestures to grab a customer’s attention.

Yep, that’s exactl. Oh, wait a minute because that isn’t correct at all. The thing which makes global brands successful across the globe is consistency. Everything they offer promotes and maintains their message. Here are the ways the best brands appeal to consumers.

The Quality Of Service

When a mistake happens once or twice, you can deal with it because it isn’t a huge deal. Just redo the order and give me what I asked for, is the general response. Things happen and people are human, so there’s no reason to get nasty or angry. But, when it starts to become a regular thing, that’s when the brand begins to suffer. Imagine going into five Starbucks in a day and not getting what you ordered. You’d find a new coffee shop. Consistency means a company which prides itself on its service and going the extra mile can tailor the experience to the individual.


One thing we take for granted in this day and age is cleanliness. Everywhere you order now has to adhere to rules and regulations for safety and hygiene reasons. This wasn’t the case in the late 50s when McDonald’s skyrocketed. The post points out Ray Kroc took this to a new level. Not only that, but he made cleanliness a deal breaker for all of the franchises which used the name and logo. Sure, the product played a massive role as did the novel service, yet the dirt free restaurants kept people coming back for more. In fact, they still do to this day thanks to consistency.

Revolutionizing The Message

For the most part, evolution is better than revolution. Most entrepreneurs would agree, except for the good folks at Airbnb. In the beginning, the site was a platform for technology according to the founders. Check out its history at However, the savvy owners realized their community was too big an opportunity to miss out on, so they switched up. Everything from the logo to the service to the pictures on the site represented one thing: community. And, it was consistent across the board to appeal to their target audience.

Real Talk

All too often, a marketing strategy is designed to cover up the cracks in the foundations. In essence, it’s damage limitation. Customers aren’t stupid and they can tell when something isn’t right. The best brands play up to their authenticity; they provide certification for their claims. Despite what you think of Apple, they did have a product which was superior to everything else on the market. Steve Jobs advertised by consistently drawing from real achievements and experiences. This instills trust and eliminates fear.

How authentic is your brand? Is the quality high? Do you need to tweak or change the message?

The post Consistent Branding IS Corporate Branding appeared first on Ajnabii.

[FREE] Branding Success, Ultimate 2018 Branding Yourself Materclass Udemy Coupon

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Branding Success, Ultimate 2018 Branding Yourself Materclass

Position Your Brand And Business With This 2018 Masterclass – Free Course

What Will I Learn?

  • The Basis of Branding
  • What Is Their Brand Vision

  • What Are Their Brand Goals

  • Who Are Your Target Audience
  • Brand Positioning
  • To Study Your Competitors
  • Validating Their Idea


  • You Don’t Need Any Prior Skills


Learn hot to brand yourself correctly as well as to position your business in front of your target audience with this 2018 Masterclass

Your brand is the promise for your client, is what represents you and what will define your target audience. Your brand personality and target audience will define everything, from what you are going to sell to whom you are going to sell ti, and you will learn that in this course Isn’t that cool?

If that wasn’t enough, Let my tell you that in this masterclass we are going to cover everything you can possibly need, and i will teach you what the pros aren’t teaching you.

In this course we will cover deeply

  • What Is And How To Create Your Vision

  • How To Find Your Target Audience

  • How To Define Your Business

  • The Positioning Of Your Brand

  • How To Study And analyze Your Competitors

  • How To Validate Your Business Idea

  • How To Identify Your Brand Colors

  • How To Create A 100% FREE Logo

Plus, I will be doing a case studies for you to personally understand everything i’m teaching you

And if that wasn’t enough i will include as a bonus lecture, some audio sections where i will be giving away some extremely valuable information!

So what are you waiting for? Join this course and let’s make some money!

Monday Prescription – Branding Yourself as an Actor – Film Doctor

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Hi Film Folk,

It’s been a while since have spoken to the actors amongst you (but stay here if you’re writers/directors/producers, this could be useful for you too!) so this week we’re going to be focusing our on one of the most important things all actors should focus on – branding.

NB/Now, before we begin, let’s recognise that branding does not replace the importance of craft, skill and experience. These are integral elements to good work and success and should be looked upon with great dedication and care.

But beware the classic artist mistake of not fully controlling the business side. The following need not take away your humanity or artistry but should serve to give you control. You are not the industry’s puppet. You are a person who ‘becomes people’. You have thoughts and feelings and dreams and you should be able to implement them.

Read on!

The Actor as Product

Now this sub-heading may alarm many of you.

“A Product???I sincerely am NOT a product – not a Barbie Doll or Coca Cola or processed cheese! – I am a performer, an artist, a human being,” you scream.

Well, here’s the good thing – yes you ARE all of those things. Nobody said you weren’t. Humanity and entrepreneurship do not replace one another (all businesses are run by and advertised by humans, not their products). But you’re also a business. Businesses offer either products or services and as an actor (depending on whether you want to be an actor or a star/famous actor) you can end up offering both.

As an actor, you serve the story, the director, the mood, the audience. That’s your service. If you want to be a ‘name’ then you, eventually, become a product, a commodity that helps sell the film and attract audiences to your films.

Johnny Depp said (during an’Inside the Actor’s Studio’ interview about his early success) that he was ‘forced into the role of a product’ and that ‘if I have to a be a product, I’ll be the product I want to be’.  This means knowing yourself, knowing the market (for actors and films) and playing to your strengths.

Depp’s comment was made in retrospect about a time where he had already enjoyed huge TV success and, of course, you are only really a ‘mass produced product’ (aka international star) once you have had a string of film successes, but this does not change the need to acknowledge who you are and what roles you aim to play at any stage of your journey. The biggest corporations today started with one guy/girl in a bedroom. The best most popular stores started with just one store, in a distant far off town that nobody’s ever heard of. Even if you’re at the starting line – start with knowing your brand.

Knowing Your Brand

If ‘superstardom’ or ‘renowned actor’ is what you’re aiming for then, once you’re ‘proven’ at the box office/DVD, the fact you can finance a picture (pre-sales) may contribute to the decision to hire/approach you but right now (assuming you’re unknown or climbing) a useful approach is to become a ‘service provider’. Provide a specific character to filmmakers. Be somebody that an actor or writer thinks of as ‘being’ that part.

“But I am an actor who can play many parts? That’s the reason I am an actor. To never be one thing. To shape-shift and change and be various different people!” we hear you scream from the rooftops.

You then will go on to cite many flexible actors (Streep, Phoenix, Bale etc) without taking into consideration their earlier work and/or the context of how they became who they are today.

Start by offering one or two things! Fulfil the market/casting needs first. Then, once you’ve got that foothold and you’re known, start diversifying and ‘showing the depths of your talent’.

TIP: Don’t just study actors at their peak – study where they came from, who they knew, what kind of (perhaps undesirable) work they did beforehand.

Running the Business of You/Creating the Product

So how do you go about setting up your Brand?

Study other ‘brands’ – the brands you don’t like and do. See how Gene Wilder refused to move to LA and do the auditions circuit (because he thought he wouldn’t be good at it) and instead continued to work in theatre productions and raise his profile in NYC to get noticed. See how Amy Adams did the same but starting with performance-related jobs like a greeter at Gap and a waitress at Hooters before securing work in Musicals. See how, at a certain point, Michael Caine (real unbranded name Maurice Micklewhite) refused to take anything but a leading role to increase his value. Some may have got lucky, some may have just auditioned themselves to death until finally they got a break and many made hard-nosed decisions. It’s no good just reading technique books by Stanislavski and Meisner and Easty. It’s no good watching the films of your favourite actors and admiring/critiquing their performances. Find out how they did it, what they thought and felt during different periods of their career. There are no excuses. The autobiographies of Marlon Brando, Michael Caine, Cybill Shepherd, David Niven, Katherine Hepburn, Groucho Marx and many, many more all line the e-bookshelves. Get them. Invest.

Image – Acting isn’t ‘all about image’ but it’s the first port of call for almost everybody to start off with. What is your image? We’re not talking ‘gossip column’ image here, we’re talking about the whole package – physical appearance, grooming, dress sense, demeanour, style, vocal delivery, the way you carry yourself. All of this adds up to your general image. If you haven’t thought it out, then you should. The key is, initially, to play to what you are. We all know that, as actors, we have the potential to be many things but decide what it is you, mostly, are. Assuming you’re not in your early teens, you should have a good idea of yourself.

Present Your Brand – What you are should permeate and radiate from your headshots, your showreel, your auditions. We can not speak for how you behave ‘in the room’ – your ‘off screen’ personality. There are many cases of actors who have underwhelmed in person or who have delightful off screen ‘public loved’ personalities who have done both good and bad work and who have had successful and unsuccessful careers. We only speak for the ‘acting’ character you offer to the world. Remember, those who yearn to play many parts, this is only temporary!

Don’t know, exactly  – what you are/want to be?

Ask Yourself

  • What films and TV series do you enjoy? What is your style of film? What characters could you realistically play in them? Right now!
  • What kind of material do you really prefer? Are there really roles/films that are ‘off limits’ for you?
  • What kind of roles are you most often cast in (whether you wanted them or not)?
  • What are your long term goals? What are your short terms goals?
  • What is essential and what is whimsical? What is do or die and what is just a nice thought?
  • What do you have that many others don’t? What do you have that people seem to like in other actors?
  • What is standing in my way? Am I standing in the way of myself?

TIP:Matthew McConaughey says he owes his current success to capitalising on the assets that made him a Rom Com star instead of deriding them.

“I said, “Hey, do my good looks help me along? Absolutely. Does the fact that my body is considered good and we’re gonna have me up there in a shirtless scene help it along? Sure. ‘I didn’t ever go, “No, no, no.” I was like, “Yeah! I get that. That’s fun. What’s the big deal?” If you go deep with the romcom you sink the ship. There’s a buoyancy to the frequency of romcoms. To be light is critically always looked down upon – it’s willowy, it’s wispy, it’s nothing. You know what? It’s f***ing not easy to do and a lot of people don’t do it well.”

Get Brand Kudos

This is simple. There are two ways you get your brand (you) kudos.

1.) Get a part in something known/successful – this gives you the stamp of approval that all other casting directors and producers so often desperately need. You can be as brilliant as the best but if you haven’t got some kind of ‘industry accreditation’ (whether from a show or film or stageplay you like or not) you may find it hard to become ‘accepted’. Get that kudos and start the chain reaction!

2.) Do a great performance in it – this is obvious and should be first in your mind anyway. Anything you do, do it very, very well. Obviously putting in a great performance in a known show/film is ideal but if you’re working on an indie project with unknowns, the same rules apply. The project’s quality is not always up to you though – if you think the script is weak and the director doesn’t know what he’s doing, don’t do it.

The Future

Now there are long term goals and short term goals and small goals and big goals but what you must remember, whether you’re in the middle of your career or just starting out, is that everything is temporary.

By taking certain roles now, you are not forever bound to them. You can change things when you want to but get into that position first. Start where you are!

There is a whole generation that know Bryan Cranston for Breaking Bad and not Malcolm in the Middle or who know Bruce Willis for Die Hard and Red and not Moonlighting or who know Johnny Depp for Pirates of the Caribbean and not the 90s TV series 21 Jump Street.

What you do in the long term is for thinking about, and acting upon, in the long term. Don’t be paralysed by your fears or doubts or pretences. Build your brand up!

Your mantra right now should be ‘get work, get known’ – ‘get in the position’ first.

‘Monday Prescription’ No.97 – Take control of your career (acting or otherwise). Ask yourself ‘what actor am I’ and/or ‘what actor do I want to be’. Now doesn’t mean forever, keep your eye on the long term goal. Get work, get known.

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Voffstryn – Corporate Branding

Voffstryn Corporation is a consulting company that specializes in engineering and technical subject matters. Inspired by the Stryn mountains of Norway, the brand was designed to create confidence and trust among customers looking for engineering services. They strive to provide quality customer services and establish deep connection with its customers.

The idea behind the logo design was inspired by the Stryn mountains of Norway, known for its glaciers, waterfalls and lakes. The strength of the mountains and beauty of the scenery allows observers a peak into nature’s perfection. Hence the company’s slogan, “Paragon Setting The Standard”.

The selected colors were chosen to create a fresh appearance, and a deep intimacy connecting and creating quality relationships which is the vision of Voffstryn.

I started out with sketching out multiple versions of the logo and then transferring the sketches into Adobe Illustrator using a pen tool to trace an outline of the sketches. A series of mock-ups were then created using Adobe Photoshop.

I received a lot of great feedback from the client who felt the brand design was aligned with their mission and vision. There was also positive reviews from other people who had seen the brand presentation. It was definitely a great experience to help bring a clients vision to life. I always aim to meet the criteria of what a logo design must do. It must reveal the company’s identity, distinguish them from the competition, invite customers to get to know them and facilitate loyalty. The logo should be able to be placed anywhere and on anything for branding or marketing purposes.

Bolarinwa Amoye

Bolarinwa Amoye is a creative, highly driven Industrial & Graphic Designer, who loves everything that has to do with strategy, print, and branding design. He enjoys working with people, who are like-minded and possess the passion for design.

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