5 Branding Strategies For Startup Founders

It is an old saying in Hindi that “Jo Dihkta Hai Wo hi Bikta hai” which means that the thing which gets famous between the people gets sold easily than the thing which is not famous or we can say that the thing which makes impact in the mind or leave a picture make the product sell faster and for which there should be proper marketing in the market or for the targeted customer. Strategy make for the branding is a long term planning for the development of the brand name for the startup which is one of the most important works a startup has to do for staying in the market. This is the way which is directly connected to the consumer needs, emotions and competitive environments.

There are some tips by which startup can easily do the branding strategies:-

  1. Marketing through Pre-launch.
  2. Take advices and suggestion
  3. What is to be implemented and how
  4. Failing chances of the Idea
  5. Making things cheaper

These things are common but have great impact on the branding and making the startup successful little easier.

1) Marketing through pre -launch

One of the hardest things a startup need to do is making a plan for marketing before the launch and most of the startup leave this thing in an ease making the startup fail in the market. Marketing is a expensive thing and have a major share in the cost if allocated properly this may come with most returns than other. So, one must do his homework regarding the position in which it id to spend.

2) Take advices and suggestion

It is not always as you think the product is it might satisfy some or no one and may get successful. Advice or suggestion doesn’t mean that you go and ask random customer, you should take advice or suggestion from someone whom you trust most and the person who is not going to give you incorrect information. When you don’t get where you are going just let other tell and listen everything and then making decision by your mind and giving a little concern on everyone’s advice.

3) What is to be implemented and how

Every place has different taste or we Say thinking for the same product of a company that is due to the diversity in the market and with the different thinking product may do good in one area and get failed in other. So one must pay attention towards what has to be implemented in which area and who are their targeted customer and when you are promoting you must keep the concern that you keep that mind and will they will interested in this, If you failed than your investment will be big loss for you.

4) Failing chances of the Idea

In the market there are many things that can be overtaken as there are two similar products but one may get successful and one can get fail in the market. It is all about what you think and how you think to come in the market. There are many ways of marketing which can be classified in different categories as worth taking the risk while some are to be thought on and some are direct no. Depending on the product and thinking you have to which marketing way fall in which category.

5) Making things Cheaper

Every startup should find the way in which the expenditure get reduced don’t just spend a lot on anything, they should first see how much worth it will be and how much it will be beneficial to the startup. It is common things every startup must keep in mind this make a big difference in the success of one. You must take most out of least in the startup in the market or in the organization



‘What is the meaning of science?’ Astellas asks with latest corporate branding effort

Astellas is debuting a new corporate branding campaign, asking, “What is the meaning of science?” The ads are part of the next installment of its corporate marketing effort begun in 2015.

In the TV ad, which will air exclusively on CNBC, Astellas employees are shown as a group of cellists playing together outside in a plaza to symbolize the company’s approach to innovative collaboration. Spectators gather to watch and a voiceover notes, “Helping make a difference in patients’ lives—that means something to them, means everything to us.” 

RELATED: Astellas Pharma re-ups with CNN, adds patient value messaging to corporate brand campaign

With the campaign now in its third year, Astellas is also adding the slogan “with meaningful science” to communicate why the company does what it does, Astellas company spokeswoman said via email.

“We aim to turn innovative science into medical solutions that bring value and hope to patients worldwide. The advertisement is designed to raise global corporate visibility and demonstrate Astellas’ patient-focused approach,” she said.

The TV ad debut was timed to coincide with Astellas and CNBC Catalyst’s presentation at TedMed on Friday. The breakfast session is a panel discussion about the future of cancer care and support.

RELATED: With ‘Dear Scientist’ campaign from BG BrandLab, Pfizer keeps researchers in the spotlight

Previously, Astellas aired the campaign exclusively on CNN, this year switching to CNBC. When asked about the change, the spokeswoman said simply that Astellas continues to examine its media mix and may still include CNN in the future. The ad will run exclusively on CNBC “for now,” she said, through the end of the year.

Using employee representatives in marketing has become a popular theme in pharma marketing as companies look to improve their images by showing consumers the real, hardworking and dedicated people behind treatments and drugs. Other scientist- and employee-centric efforts across the industry include Pfizer’s “Driven to Discover a Cure” corporate campaign and more recent branded “Dear Scientist” effort, as well as PhRMA’s “Go Boldly” and BIO’s “Time is Precious.”



The supply chain is becoming part of luxury designers’ branding strategies

study done in partnership with DHL, the CFDA’s official logistics partner, found that the traditional supply chain and production cycle is siloed, making it inefficient. The way forward for both emerging designers and established brands who hope to stay in step with a changing customer is to overhaul the supply chain by emphasizing relationships with manufacturers, understanding data, aligning production cycles to consumer behavior and practicing transparency.

“We’re pushing a new production cycle,” said Kolb. “A lot of designers spin their wheels around a lot of issues that can be sourced right back to an inefficient supply chain, because how do you adjust your supply chain from start to finish? It’s not something that will change overnight. But we’re laying out a plan.”

Facing a customer who both wants new product more frequently, as well as more eco-friendly fashion, designers are being encouraged to view their production cycles as part of their customer-facing brand.

The strategic supply chain
Startups like Everlane and American Giant have helped to make transparency in fashion trendy: They lay bare their pricing models and supply chain partners, in an attempt to rope in conscious customers and keep them along for the ride as they figure out the future of sustainability in retail. Mass companies like H&M, Zara and Gap Inc. have adopted similar habits in order to do the same; for fast fashion brands, speaking out about transparency and sustainability helps keep protesters at bay.

It’s taken longer for luxury designers to catch on.

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“Luxury is kind of opposed to this amount of openness. Designers like to keep to themselves,” said Kolb. “They’re afraid to do even a little bit to change their ways because they’ll be criticized for not doing it all. Our ethos is encouraging small steps to be taken and laying out what those would look like.”

The CFDA has proposed a production cycle that’s more closely aligned with customer behavior, because so much of what customers are asking for today can be pulled off with a better managed supply chain. Some brands are already responding to that customer shift: Designer Mara Hoffman has reorganized her production cycle to use more local manufacturers, meaning shorter lead times. Luxury conglomerates like Kering and LVMH are shortening production cycles across brands.

“We’re building context with our designers: Here’s how customer expectations are changing, what customers are aware of and how to deliver to them in the way they’re expecting,” said Mark Beckham, vp of marketing at the CFDA. “It’s the sharing economy, transparency, immediacy that are the macro-trends running through all of this. And when one designer does it well, it creates a halo effect.”

Sustainability at scale
Studio One Eighty Nine co-founder Abrima Erwiah had been working on her fashion line and designer platform for handmade apparel for four years when a friend tipped her off that the CFDA and Lexus were looking for participants for their Fashion Initiative, a nine-month sustainability program that brings together educational and mentorship sessions, network building and technology resources for pulling off an efficient production cycle at scale.

“We want to connect the dots and build a value chain that brings different communities together through creative fashion that people can resonate with,” said Erwiah. “Without access to a global network, though, we’re not reaching the customer. We can’t just be a cool idea with no access or no scale. Sustainable fashion is just more waste if nobody’s buying it. So sustainable production that scales is our top priority.”

Lexus has been working with the CFDA on its sustainability efforts for the past eight years, and this is the second Fashion Initiative program it’s hosted. Rachel Esperson, head of creative programming and partnerships at Lexus, said that each designer leaves the program with a tailored business plan based on their priorities, whether that’s a closed-loop production cycle, improved labor practices or a shift to organic materials.

As the program hopes to establish a new set of designers who are able to adapt to a modern production cycle while they’re still in the early stages, the CFDA said it plans to take what’s learned during the program and figure out ways it can be applied to established brands.

“The supply chain is critical to the transformation of the fashion and retail industry,” said Claudia Gorelick, business design lead at Fjord, a global design and innovation consultancy. “As digitization continues to affect the industry, designers must view the supply chain as an essential piece of strategy and brand-building — and adopt a collaborative, relationship-based mindset with suppliers and partners along the way.”


    The supply chain is becoming part of luxury designers’ branding strategies

    How to Use Personal Branding Strategies to Grow Your Company Brand

    By Spencer X. Smith

    / Pixabay

    In the professional services world, dozens of businesses make the same lazy marketing mistake:

    They use commoditized statements to advertise their brand.

    • “We have the best customer service.”
    • “We offer the best value for the price”
    • “We really care.”

    The marketing teams at these companies are so entrenched in the business that they forget to step back and evaluate these statements as an outsider. Perhaps you truly have the best customer service, but saying you do does not prove anything.

    If anybody can say it about their business, it’s a commoditized statement, and it does nothing to differentiate your brand.

    Most professional service businesses — banks, law firms, accounting firms, etc. — offer essentially the same services. So how can these companies differentiate themselves? By shining a spotlight on the people who work there.

    To differentiate yourself, you have to identify what is unique about your business. And the only thing that is truly unique about your business is the people who work there.

    Personal branding enables service businesses to differentiate themselves from all of their competitors.

    How do you do personal branding at a corporate level?

    The first step is to empower your employees to tell their own stories on social media, especially on LinkedIn. Any time they invest in building their personal brand while working for your company is time spent building the company’s brand. If you’re still shaky on this point, read my previous blog post about the fears that keep people from developing their personal brand.

    The next step is to use your corporate platform to tell your employees’ stories. Why do they do what they do? What makes them proud? Why do they feel that their work at your company is critically important?

    In my work providing social media marketing strategy for law firms, banks, and financial services organizations, I’ve seen many examples of companies that embraced personal branding and leveraged it to grow their business, as well as companies that have missed great opportunities because they weren’t ready to try something new.

    Here are two examples of how to apply personal branding strategies to a business:

    The big anniversary:

    Most companies build some kind of publicity campaign around their big anniversaries — 25 years, 50 years, 100 years, etc. Surviving in business for multiple decades lends credibility to a brand, and is absolutely worth celebrating. However, this anniversary also gives you permission to do something very few are.

    Drawing on the principles of personal branding — shining a spotlight on the people who make your organization unique — here are two ways you could approach celebrating that anniversary:

    • Invite your employees to share their own significant milestones that they will celebrate that year: 20th wedding anniversary, 30th high school reunion, finally becoming debt free.
    • Invite your clients who are celebrating a significant anniversary to share their stories on your social media and blogging platforms. What lessons has a small tool and die shop learned from 45 years in business? How much has the printing industry changed in 30 years and how has …read more

      Read more here::