Qualitative Market Research is Bunk #MRX

Image via Wikipedia

Image via Wikipedia

I have the greatest of respect for psychologists. My original training was as an experimental psychologist, and as such, I obtained permission to take a graduate level class in ethics alongside students training to become clinical psychologists. I learned the ins and outs of the ethics involved with working with people in the most fragile state of their lives, and trust me it’s very complicated. What I learned there has come with me through my entire career. Any time ethical issues arise in the field of market research, I always look back on what I learned in my training to become a psychologist to guide me down the right path. It’s a good place to start because academic Psychologists have some of the strictest ethical codes out there. People’s lives are on the line.

Psychology ethics codes sound very much like a medical doctor’s code. Do no harm. Respect the individual. Care for people in situations where they may be unable to care for themselves. This is what I seek in market research even when some people say that I am being naive and idealistic.  But I’m OK with that. I’d rather be too careful than risk someone being hurt. I sleep well because of this.

MRS paper on proposed privacy guidelines, I was very concerned. My interpretation of it suggests that it disregards the legitimacy of naturalistic observation research (i.e., practice of scientifically observing people in their natural environment without interfering with them or drawing attention to yourself). Here is one quote (all the quotes in this post are out of context) from the MRS paper:

“That is why as the real and virtual worlds converge further, MRSB believes that researchers must apply the same ethical standards to research online as they do in real life. That is: Obtaining the informed consent of all persons from or about whom data is collected”

To me, this flies in the face of traditional ethical research methods that have been practiced by psychologists, sociologists, anthropologists, and market researchers for decades. All of these codes permit naturalistic observation and recognize it as a valid and ethical practice. Here are just a few excerpts from various ethics codes of psychology organizations.

Canadian Psychological Association Code of Ethics
“Obtain informed consent for all research activities that involve
obtrusive measures, invasion of privacy, more than minimal risk of
harm, or any attempt to change the behaviour of research
participants.”

American Psychological Association Online Research EthicsWhen conducting research online, researchers need to contend with changes in the technology, the ways the technology is typically used, and the norms surrounding this use, because this context is integral to assessing anonymity, privacy, risk and the like. For example, the concept of minimal risk depends upon a comparison of the risk associated with research participation to risk in everyday life. The concept of privacy depends upon participants’ reasonable expectations about whether others will be allowed access to information about them. As online behavior and norms change, the nature of minimal risk and the very concept of privacy themselves change.

American Psychological Association Code of Ethics
“8.05 Dispensing with Informed Consent for Research
Psychologists may dispense with informed consent only (1) where research would not reasonably be assumed to create distress or harm and involves (a) the study of normal educational practices, curricula, or classroom management methods conducted in educational settings; (b) only anonymous questionnaires, naturalistic observations, or archival research for which disclosure of responses would not place participants at risk of criminal or civil liability or damage their financial standing, employability, or reputation, and confidentiality is protected; or (c) the study of factors related to job or organization effectiveness conducted in organizational settings for which there is no risk to participants’ employability, and confidentiality is protected or (2) where otherwise permitted by law or federal or institutional regulations”

British Psychological Society Code of Ethics
“Unless informed consent has been obtained, restrict research based  upon observations of public behaviour to those situations in which  persons being studied would reasonably expect to be observed by  strangers, with reference to local cultural values and to the privacy of  persons who, even while in a public space, may believe they are unobserved.”

Department of Psychology, University of Sheffield
9. Observational Research
9.1 Studies based upon observation must respect the privacy and psychological well-being of the individuals studied. Unless those observed give their consent to being observed, observational research is only acceptable in situations where those observed would expect to be observed by strangers. Additionally, particular account should be taken of local cultural values and of the possibility of intruding upon the privacy of individuals who, even while in a normally public space, may believe they are unobserved.

Is it an issue of permissions?
This for sure is a no. Ethical monitoring and measuring and research platforms would not exist if it was an issue of permissions. Websites have two very simple ways of ensuring their data remains private. First, they can insert code into their website that essentially says “please don’t gather our data.” This code is readily respected by ethical companies. Second, websites can choose to NOT create APIs that permit the sharing of data with external companies. Since Facebook and Twitter and most other major websites provide APIs to give data to third parties, they are the ones who determine what can be shared within their privacy policy. Ethical companies won’t, and physically can NOT, take data that isn’t permitted.
Is it an issue of masking verbatims?

On a separate note, the MRS paper indicates this about the cloaking of data: “While data masking or cloaking may be offered as a privacy solution, from a methodological point of view it is rather unsatisfactory. This approach could distort results if the original wording was materially altered (and even a single word change can do this).”

This, I believe to be an affront to the skills, expertise, and training of most qualitative researchers who perform this task on a daily basis with the utmost of quality in workmanship. Are we to disregard qualitative researchers? Push them outside of the market research world? Ignore the contributions of people whose skills are qualitative because they are incapable of properly summarizing or describing opinions? I can only hope that this was an unintended side effect. Masking is truly such a minor issue that I immediately begin picturing babies and bathwater. Masking is a widely used process that can be taught and learned. So let’s teach it and learn it.

Whether you agree or disagree with me, whether my opinion is in the extreme minority, I implore you to share your opinions with the MRS. Our industry is being shaped right now and your voice matters. Please speak up.

OMEGA-6 Global Market Research Report 2017

Sales, means the sales volume of OMEGA-6

Revenue, means the sales value of OMEGA-6

This report studies sales (consumption) of OMEGA-6 in Global market, especially in United States, China, Europe and Japan, focuses on top players in these regions/countries, with sales, price, revenue and market share for each player in these regions, covering

Denomega Nutritional Oils

Martek Biosciences Corporation

Market Segment by Regions, this report splits Global into several key Regions, with sales (consumption), revenue, market share and growth rate of OMEGA-6 in these regions, from 2011 to 2021 (forecast), like

Split by product Types, with sales, revenue, price and gross margin, market share and growth rate of each type, can be divided into

Split by applications, this report focuses on sales, market share and growth rate of OMEGA-6 in each application, can be divided into

Functional Foods & Beverages

Global OMEGA-6 Sales Market Report 2017

1.1 Product Overview and Scope of OMEGA-6

1.2 Classification of OMEGA-6

1.3 Application of OMEGA-6

1.3.1 Dietary Supplements

1.3.2 Functional Foods & Beverages

1.4 OMEGA-6 Market by Regions

1.4.1 United States Status and Prospect (2012-2022)

1.4.2 China Status and Prospect (2012-2022)

1.4.3 Europe Status and Prospect (2012-2022)

1.4.4 Japan Status and Prospect (2012-2022)

1.4.5 Southeast Asia Status and Prospect (2012-2022)

1.4.6 India Status and Prospect (2012-2022)

1.5 Global Market Size (Value and Volume) of OMEGA-6 (2012-2022)

List of Tables and Figures

Figure Picture of OMEGA-6

Table Classification of OMEGA-6

Figure Global Sales Market Share of OMEGA-6 by Type in 2015

Figure From Sunflower Oil Picture

Figure From Soybean Oil Picture

Figure From Sesame Oil Picture

Figure From Rapeseed Oil Picture

Figure From Palm Oil Picture

Table Applications of OMEGA-6

Figure Global Sales Market Share of OMEGA-6 by Application in 2015

Figure Dietary Supplements Examples

Figure Functional Foods & Beverages Examples

Figure Pharmaceuticals Examples

Figure Animal Feeds Examples

Figure United States OMEGA-6 Revenue and Growth Rate (2012-2022)

Figure China OMEGA-6 Revenue and Growth Rate (2012-2022)

Figure Europe OMEGA-6 Revenue and Growth Rate (2012-2022)

Figure Japan OMEGA-6 Revenue and Growth Rate (2012-2022)

Figure Southeast Asia OMEGA-6

United States OMEGA-6 Sales Market Report 2017

North America OMEGA-6 Sales Market Report 2017

Europe OMEGA-6 Sales Market Report 2017

Asia OMEGA-6 Sales Market Report 2017

+1 646 845 9349 / +44 208 133 9349

Salt Lake County Issues Market Research RFP

 

Salt Lake County, on behalf of the Division of Aging Services, plans to contract with a qualified firm to conduct market research to determine client and eligible populations’ service needs and to help guide the strategic direction of the agency. Aging & Adult Services is requesting proposals for the market research portion of the assessment. The agency’s goal is to gather qualitative and quantitative information from the community, specifically targeting a broad demographic cross-section of individuals over age 45 in Salt Lake County. This project will include a minimum of three phases: focus groups, targeted interviews, and surveys and requires deliverables including a written report and presentation to Division management.

Background:

The Division of Aging & Adult Services is part of the Human Services Department of Salt Lake County government. Aging & Adult Services’ mission is to promote independence through advocacy, engagement, and access to resources. Aging & Adult Services is designated as a local Area Agency on Aging (AAA) as defined by the Older American’s Act of 1973. Our purpose is to consolidate resources and establish programs for older adults to help them to maintain their independence and dignity, engage in their community, and stay active in their older years. In 2010 there were 125,000 older individuals residing in Salt Lake County. By 2020 the number of individuals over the age of 60 in the County is anticipated to be just over 409,000.

Scope of Work:

The desired outcome for this service is to contract with a qualified firm to conduct market research to support a Community Needs Assessment project for The Division of Aging & Adult Services.  This RFP is for the following contracted work:

  1. Phase One: Focus Groups with Seniors Currently Using Services, Seniors Not Currently Using Services, & Aging & Adult Services Front-Line Staff
  2. Contractor to propose total number of focus groups with seniors and demographic makeup of each; minimum of two focus groups required
  3. Minimum of one focus group for front line staff from all programs; contractor may propose additional focus groups
  4. Minimum of one group of supervisory and program management staff from all programs; contractor may propose additional focus groups
  5. Focus groups shall be held on Aging & Adult Services premises (i.e. government center, senior centers, or other) unless otherwise agreed upon by the Division and selected contractor
  1. Phase Two: Targeted Interviews with Program Staff & Other Service Providers
  2. Contractor to propose number & structure of interviews (e.g. individual or group) & consensus building session(s) with division management & executive leadership
  3. Contractor to propose number & structure of interviews (e.g. individual or group) with other providers serving older adults (e.g. nonprofits, government agencies, businesses); contractor may propose to substitute focus group for interviews with service providers; contractor may also propose to survey service providers
  1. Phase Three: Survey Individuals Eligible & Pre-eligible for Services
  2. Survey designed to reach broad audience of adult ages 45 and older who live in Salt Lake County
  3. Survey participants to identify age group, whether they use services, and needs & preferences for services
  4. Contractor may propose to survey additional populations (e.g. service providers, Division staff, etc.)
  1. Deliverable: Final Report on Findings Must Include–
  2. Focus Groups Findings
  3. Interview Findings
  4. Survey Findings
  5. Summary of Common Trends
  6. Recommendations to the Division
  1. Deliverable: Presentation to Division
  2. Present report & findings to Division
  3. Anticipated timeline:
  4. September – Begin contract work
  5. September/October – Conduct major activities
  6. November – Issue & present report to division by 11/30/2017

Due Date:

Address:

Salt Lake Couty
Contracts and procurement
2001 S State St, Room N-4600 Government Center
Salt Lake City, UT 84190

Neurovascular Stent Retriever Technology Market Research Report

According to WHO, there are 15 million people across the globe suffering from stroke each year. The incidence of obesity and diabetes has increased over the years and is responsible for the rising prevalence of strokes. Neurovascular stent retriever technology finds application in medical equipment used for the treatment of strokes. The American Heart Association and the American Stroke Association recommend the use of neurovascular stent retrievers for the treatment of strokes. This is driving the global neurovascular stent retriever technology market.

The global neurovascular stent retriever technology market is expected to witness a significant growth in the coming years owing to their use in the treatment of even the most serious cases of stroke with thromboembolic occlusion. The report segments the global neurovascular stent retriever technology market on the basis of technology, geography, and product. The major technologies studied in the report are embolization and coiling, neurothrombectomy, carotid artery angioplasty and stenting, and supporting technologies. The segmentation of the market is done so as to enable a detailed understanding of the performance of each segment of the global neurovascular stent retriever technology market.

The report is compiled through extensive primary research, including surveys, interviews, and observations of expert analysts. Secondary research methods that make use of trade journals, industry databases, and paid sources are also used. The report includes details about the competitive landscape of the global neurovascular stent retriever technology market and profiles key players operating in the market.

Overview of the Neurovascular Stent Retriever Technology Market

Technological innovations and advancements in neurovascular stent retriever technology are driving the market. Advancements in neurovascular stent retriever technology are encouraged by various governments, especially in developed countries. This is because there has been a notable improvement in patients owing to the use of neurovascular stent retrievers, thus gaining government support. Moreover, the sedentary lifestyle and unhealthy eating habits of people worldwide are also boosting the global neurovascular stent retriever technology market. However, a dearth of skilled neurosurgeons, coupled with the high level of complexity involved with neurological surgeries, is hampering the growth of the market.

The global neurovascular stent retriever technology market is segmented on the basis of product into snares, suction and aspiration devices, flow diversion devices, embolic coils, clot retrievers, microcatheters, cerebral balloon angioplasty and stenting systems, support devices, embolic protection systems, and carotid artery stents.

By geography, North America leads in the global neurovascular stent retriever technology market owing to the easy accessibility to advanced healthcare options in the region. Favorable reimbursement policies and a strong presence of neurovascular stent retriever device manufacturers in North America are boosting the growth of the market in the region. Significant investments in research and development activities are also helping the market’s growth. Europe and Asia Pacific are the second and the third largest regional segments in the market. The market in Asia Pacific is expected to grow in the coming years due to the dynamic economies of India and China and the rising cases of strokes in the region. The increasing ability of the consumers in the region to afford advanced medical treatment methods is also behind the growth of the region in the neurovascular stent retriever technology market.

Companies Mentioned in the Report

The report profiles the key players operating in the global neurovascular stent retriever technology market. The business and financial overviews of each of the companies are given. The challenges faced by the companies and the strategies adopted by them to stay at the forefront of the market are also given in the report. By offering details such as a company’s recent developments and product history, the report attempts to enlighten readers, helping them gain a competitive edge. The key players in the market are: Stryker, Meril Life Science Pvt .Ltd., Nitinol Devices & Components, Inc., Advent Devices Pvt. Ltd, Medtronic Plc, Norman Noble, INC., Hobbs Medical IN, STI Laser Industries, Ltd., and Akron Inc.

Request a brochure of this report to know what opportunities will emerge in the rapidly evolving Neurovascular Stent Retriever Technology Market during 2016- 2024

Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

Each TMR syndicated research report covers a different sector – such as pharmaceuticals, chemicals, energy, food & beverages, semiconductors, med-devices, consumer goods and technology. These reports provide in-depth analysis and deep segmentation to possible micro levels. With wider scope and stratified research methodology, TMR’s syndicated reports strive to provide clients to serve their overall research requirement.

90 State Street, Suite 700

USA – Canada Toll Free: 866-552-3453

Source

https://www.medgadget.com/2017/06/neurovascular-stent-retriever-technology-market-research-report-forecast-up-to-2024.html

Global Electroretinograph Market Research Report 2017-2022

Global Report 2017 is a professional and deep research report in this field. For overview analysis, the report introduces Electroretinograph basic information including definition, classification, application, Market chain structure, Market overview, policy analysis, and news analysis, etc.

For technical data and manufacturing plants analysis, the report analyzes Electroretinograph leading suppliers on capacity, commercial production date, manufacturing plants distribution, R&D status, technology sources, and raw materials sources.The Report important aspects like development Trends , Capacity Production Overview,Production Market Share Analysis, Demand Overview and Supply Demand.Each market segment is then analyzed considering its contribution in terms of volume produced (in kilo tons) and the revenue it generates (in US$).The past price of 2012-2017 and future price of 2017-2022 are analyzed according to the supply-demand relation, as well as perspectives and forecasts.

For Market chain analysis, the report covers upstream raw materials, equipment, downstream client survey, marketing channels, Market development trend and proposals, which more specifically include valuable information on Electroretinograph key applications and consumption, key regions and consumption, key global distributors , major raw materials suppliers and contact information, major manufacturing equipment suppliers and contact information, major suppliers and contact Information, key consumers and contact information, and supply chain relationship analysis.

This report also presents Electroretinograph product specification, manufacturing process, and product cost structure etc. Production is separated by regions, technology and applications. In the end, the report includes Electroretinograph new project SWOT analysis, investment feasibility analysis, investment return analysis, and development trend analysis.

In conclusion, it is a deep research report on global Electroretinograph Market. Here, we express our thanks for the support and assistance from Electroretinograph Market chain related technical experts and marketing engineers during research team’s survey and interviews.

Data source: customs database, Market association, expert interview and network information, etc.

Source

https://www.medgadget.com/2017/06/global-electroretinograph-market-research-report-2017-2022.html

Polypeptide Drug Global Market Research Report 2017

Sales, means the sales volume of Polypeptide Drug

Revenue, means the sales value of Polypeptide Drug

This report studies sales (consumption) of Polypeptide Drug in Global market, especially in United States, China, Europe and Japan, focuses on top players in these regions/countries, with sales, price, revenue and market share for each player in these regions, covering

Market Segment by Regions, this report splits Global into several key Regions, with sales (consumption), revenue, market share and growth rate of Polypeptide Drug in these regions, from 2011 to 2021 (forecast), like

Split by product Types, with sales, revenue, price and gross margin, market share and growth rate of each type, can be divided into

Split by applications, this report focuses on sales, market share and growth rate of Polypeptide Drug in each application, can be divided into

Global Polypeptide Drug Sales Market Report 2017

1 Polypeptide Drug Overview

1.1 Product Overview and Scope of Polypeptide Drug

1.2 Classification of Polypeptide Drug

1.3 Application of Polypeptide Drug

1.4 Polypeptide Drug Market by Regions

1.4.1 United States Status and Prospect (2012-2022)

1.4.2 China Status and Prospect (2012-2022)

1.4.3 Europe Status and Prospect (2012-2022)

1.4.4 Japan Status and Prospect (2012-2022)

1.4.5 Southeast Asia Status and Prospect (2012-2022)

1.4.6 India Status and Prospect (2012-2022)

1.5 Global Market Size (Value and Volume) of Polypeptide Drug (2012-2022)

1.5.1 Global Polypeptide Drug Sales and Growth Rate (2012-2022)

1.5.2 Global Polypeptide Drug Revenue and Growth Rate (2012-2022)

2 Global Polypeptide Drug Competition by Manufacturers, Type and Application

2.1 Global Polypeptide Drug Market Competition by Manufactu

List of Tables and Figures

Figure Picture of Polypeptide Drug

Table Classification of Polypeptide Drug

Figure Global Sales Market Share of Polypeptide Drug by Type in 2015

Table Applications of Polypeptide Drug

Figure Global Sales Market Share of Polypeptide Drug by Application in 2015

Figure Application 1 Examples

Figure Application 2 Examples

Figure United States Polypeptide Drug Revenue and Growth Rate (2012-2022)

Figure China Polypeptide Drug Revenue and Growth Rate (2012-2022)

Figure Europe Polypeptide Drug Revenue and Growth Rate (2012-2022)

Figure Japan Polypeptide Drug Revenue and Growth Rate (2012-2022)

Figure Southeast Asia Polypeptide Drug Revenue and Growth Rate (2012-2022)

Figure India Polypeptide Drug Revenue and Growth Rate (2012-2022)

Figure Global Polypeptide Drug Sales and Growth Rate (2012-2022)

Figure Global Polypeptide Drug Revenu

United States Polypeptide Drug Sales Market Report 2017

North America Polypeptide Drug Sales Market Report 2017

Europe Polypeptide Drug Sales Market Report 2017

Asia Polypeptide Drug Sales Market Report 2017

+1 646 845 9349 / +44 208 133 9349

Global Inhalation Anesthesia Market Research Report 2017

MarketResearchReports.biz has recently announced the addition of a market study “Global Inhalation Anesthesia Market Research Report 2017 ”, is a comparative analysis of the global market.

Revenue, means the sales value of Inhalation Anesthesia

This report studies Inhalation Anesthesia in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with capacity, production, price, revenue and market share for each manufacturer, covering

Market Segment by Regions, this report splits Global into several key Regions, with production, consumption, revenue, market share and growth rate of Inhalation Anesthesia in these regions, from 2011 to 2021 (forecast), like

Split by product type, with production, revenue, price, market share and growth rate of each type, can be divided into

Split by application, this report focuses on consumption, market share and growth rate of

Inhalation Anesthesia in each application, can be divided into

Global Inhalation Anesthesia Market Research Report 2017

1 Inhalation Anesthesia Market Overview

1.1 Product Overview and Scope of Inhalation Anesthesia

1.2 Inhalation Anesthesia Segment by Type

1.2.1 Global Production Market Share of Inhalation Anesthesia by Type in 2015

1.3 Inhalation Anesthesia Segment by Application

1.3.1 Inhalation Anesthesia Consumption Market Share by Application in 2015

1.4 Inhalation Anesthesia Market by Region

1.4.1 North America Status and Prospect (2011-2021)

1.4.2 Europe Status and Prospect (2011-2021)

1.4.3 China Status and Prospect (2011-2021)

1.4.4 Japan Status and Prospect (2011-2021)

1.4.5 Southeast Asia Status and Prospect (2011-2021)

1.4.6 India Status and Prospect (2011-2021)

1.5 Global Market Size (Value) of Inhalation Anesthesia (2011-2021)

2 Global Inhalation Anesthesia Market Competition by Manufacturers

2.1 Global Inhalation Anesthesia Production and Share by Manufacturers (2015 and 2016)

2.2 Global Inhalation Anesthesia Revenue and Share by Manufacturers (2015 and 2016)

2.3 Global Inhalation Anesthesia Average Price by Manufacturers (2015 and 2016)

2.4 Manufacturers Inhalation Anesthesia Manufacturing Base Distribution, Sales Area and Product Type

2.5 Inhalation Anesthesia Market Competitive Situation and Trends

2.5.1 Inhalation Anesthesia Market Concentration Rate

2.5.2 Inhalation Anesthesia Market Share of Top 3 and Top 5 Manufacturers

2.5.3 Mergers & Acquisitions, Expansion

3 Global Inhalation Anesthesia Production, Revenue (Value) by Region (2011-2016)

3.1 Global Inhalation Anesthesia Production and Market Share by Region (2011-2016)

3.2 Global Inhalation Anesthesia Revenue (Value) and Market Share by Region (2011-2016)

3.3 Global Inhalation Anesthesia Production, Revenue, Price and Gross Margin (2011-2016)

3.4 North America Inhalation Anesthesia Production, Revenue, Price and Gross Margin (2011-2016)

3.5 Europe Inhalation Anesthesia Production, Revenue, Price and Gross Margin (2011-2016)

3.6 China Inhalation Anesthesia Production, Revenue, Price and Gross Margin (2011-2016)

3.7 Japan Inhalation Anesthesia Production, Revenue, Price and Gross Margin (2011-2016)

3.8 Southeast Asia Inhalation Anesthesia Production, Revenue, Price and Gross Margin (2011-2016)

3.9 India Inhalation Anesthesia Production, Revenue, Price and Gross Margin (2011-2016)

4 Global Inhalation Anesthesia Supply (Production), Consumption, Export, Import by Regions (2011-2016)

4.1 Global Inhalation Anesthesia Consumption by Regions (2011-2016)

4.2 North America Inhalation Anesthesia Production, Consumption, Export, Import (2011-2016)

4.3 Europe Inhalation Anesthesia Production, Consumption, Export, Import (2011-2016)

4.4 China Inhalation Anesthesia Production, Consumption, Export, Import (2011-2016)

4.5 Japan Inhalation Anesthesia Production, Consumption, Export, Import (2011-2016)

4.6 Southeast Asia Inhalation Anesthesia Production, Consumption, Export, Import (2011-2016)

4.7 India Inhalation Anesthesia Production, Consumption, Export, Import (2011-2016)

Source

http://www.medgadget.com/2017/01/global-inhalation-anesthesia-market-research-report-2017.html

Why should Hire Market Research Company to do Market Research

Market research is a way to effort to collect information about customers or market in an organized way. This is very important to increase in sell or growth for any business. It is the way to identify market needs, size and what exactly customers wants. In today’s scenario organizations makes their business strategy on behalf of market research. We can say market research as consumer research, marketing research, consumer survey, opinion survey, etc,

Consumer Survey could be for a person or big organization. It involves social and opinion research from the customers. It is the way from where organizations know very well about the customer’s needs. Opinion survey is the process of collecting data or gathering informational data about any organization or for any individuals through social and opinion survey and shows this data in statistical and analytical way. It helps organizations to make the right decision.

Types of Consumer Research

  1. Primary Research – divided into Quantitative and Qualitative research
  2. Secondary Research

Through the opinion research various factors can be involved during the whole process:

Information: Consumer information is a top priority for any research companies. They know their wider role ingathering consumer information. This helps you to gather information about product prices in the market, supply and demand situation.

Segmentation: This is widely used for division of a market into subgroups. Market segmentation depends on geographic differences, demographic differences, personality differences, etc. This is a very important factor in consumer research based on differences of markets.

Trends: It shows the consumer behavior of an individual or organization or product. Market trends show how the market is reacting, it shows upward and downward for a product, individual or organization. It helps organization to build their market strategy for growth depends on market trends.

SWOT Analysis: SWOT is a mixture of Strengths, Weakness, Opportunities and Threats related to business. This is very wider factor in itself and in market research it tells about the product’s strength, weakness of the product from the market or customer point of view, what are the areas where products could do better, can be views as opportunities and what are the risk factors when doing business. All these factors help an organization to take a right decision about their business strategy.

Apart from above mentioned factors, there is more which can be added as affective factors of market research like competitor analysis, risk analysis, customer analysis, product analysis and research, advertisement analysis, etc.

So, here we saw that consumer survey is very important for an entrepreneur or a well established organization. A good consumer survey with better data collection in an analytical and statistical way may help to launch new products in the market, may help to make a right business decision and market strategy with keeping in mind all factors which may affect a targeted market or customers or population.

Most of the well established companies hire market research firms before executing new business plans on the floor or before taking a marketing strategy for a product or business.

Source

http://www.sooperarticles.com/business-articles/marketing-articles/why-should-hire-market-research-company-do-market-research-1622430.html

Tropical Spastic Paraparesis Market Research Report

Tropical Spastic Paraparesis Market: Overview

Tropical spastic paraparesis (TSP) also called as HTLV-1–associated myelopathy (HAM) is a type of tropical myeloneuropathies caused by the human T-lymphotrophic virus 1 (HTLV-1). Although initially described in tropical countries, TSP has also been found in temperate regions such as southern Japan. HTLV-1 virus belongs to the Retroviridae family, and preferentially infects CD4 lymphoid cells. The virus has been known to cause certain kinds of leukemia and lymphoma and is transmitted through exposure to infected blood, sexual contact, and use of illegal intravenous drugs. As the virus is also known to spread through breast milk, mothers infected with HTLV-1 virus must avoid breast feeding.

According to an article published in the journal Frontiers in Microbiology in 2012, the HTLV-1 virus is prevalent in certain regions including the Southwestern part of Japan, sub-Saharan Africa and South America, the Caribbean area, and certain areas of Middle East and Australo-Melanesia. The study also estimates that 5 million to 10 million individuals have been affected globally with HTLV1 virus, however various other publications estimate the global prevalence of 10 million to 20 million.

HTLV-1-associated myelopathy mostly affects the spinal cord, and results in an upper motor neurone syndrome, that usually affects lower limbs. Spastic paraparesis or paraplegia is the main characteristic of the infection. Tropical spastic paraparesis results in demyelination, inflammation and necrotic lesions in spinal cord. The progressive disease is associated with degeneration of neurons in the spinal cord, and results in gradual paralysis of the lower limbs. Other rare symptoms include optic atrophy, reduced ankle reflex and cranial nerve lesions. An article published in journal Revue Neurologique in 2012, more than 90% of the tropical spastic paraparesis cases, the neurological features involved urinary bladder disturbance, spasticity and/or hyperreflexia of the lower extremities, and lower extremity muscle weakness.

Tropical Spastic Paraparesis Market: Product and Treatment Landscape

Various immunoassay kits are available for diagnosis of HTLV-1 virus. Companies manufacturing such diagnostic kits include MP Biomedicals LLC, Fujirebio, Inc., Quest Diagnostics, DiaSorin S.p.A. Although the disease cannot be cured completely, medications are available for management of symptoms. Corticosteroids such as methylprednisolone are prescribed to decrease the inflammation of the spinal cord, while pain is treated with non-steroidal anti-inflammatory medications.

Symptoms of urinary dysfunction can be treated by prescribing darifenacin, oxybutynin, tamsulosin, terazosin, and other drugs which reduce the activity of bladder muscles. National Institute of Neurological Disorders and Stroke (NINDS) is currently conducting phase I clinical trials for Hu MiK-Beta-1. The investigational drug is monoclonal antibody directed toward IL-2/IL-15R-Beta Subunit which blocks IL-15 action. Washington University School of Medicine in association with Merck Sharp & Dohme Corp. is also conducting phase II trials for Raltegravir. Various other institutes are also conducting research programs for discovering new and effective treatment options for Tropical spastic paraparesis. Scientists have also tried antiretroviral agents for treatment of HTLV-1 infections. Gradual progress in the research activities is expected to launch more treatment drugs and expand the market in the future.

Due to low and restricted geographical prevalence of the disease, the market for tropical spastic paraparesis is small. Government initiative for increasing awareness of the disease and its available treatment may curb the spread of infections. Lack of sufficient information on geographical prevalence, and epidemiology has restricted the research activities. These factors will also be responsible for a slower global market growth.

The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape.

Request a brochure of this report to know what opportunities will emerge in the rapidly evolving Tropical Spastic Paraparesis Market during 2016- 2024

Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

Each TMR syndicated research report covers a different sector – such as pharmaceuticals, chemicals, energy, food & beverages, semiconductors, med-devices, consumer goods and technology. These reports provide in-depth analysis and deep segmentation to possible micro levels. With wider scope and stratified research methodology, TMR’s syndicated reports strive to provide clients to serve their overall research requirement.

90 State Street, Suite 700

USA – Canada Toll Free: 866-552-3453

Source

https://www.medgadget.com/2017/07/tropical-spastic-paraparesis-market-research-report-forecast-up-to-2024.html