These 10 personal branding giants created our influencer-happy world

1. Hector Boiardi, 1929

Boiardi (boy-ar-dee), a Cleveland chef, sold take-home meal kits of his dishes due to customer demand. During World War II, he canned his pasta meals for servicemen, popularizing Italian food.

The impact: That’s Boiardi’s face in the Chef Boyardee logo, making him godfather to celebrity chefs like Wolfgang Puck and Rachael Ray.

2. Andy Warhol, 1962

The painter turned Campbell’s Soup into art and brand-ified celebrities with silk-screen portraits of Marilyn Monroe, Elvis Presley, and others.

The impact: Warhol’s 1968 observation that “in the future, everyone will be world-famous for 15 minutes” has become the rallying cry for aspiring social media influencers and reality-TV stars.

3. Muhammad Ali, 1966

The outspoken heavyweight boxing champion conscientiously objected to being drafted to fight in Vietnam—at great personal cost.

The impact: Ali helped turn public sentiment against the war. Today’s star athletes, from LeBron James to Colin Kaepernick, risk their broad appeal to speak out about racial injustice.

4. Betty Ford, 1974

Shortly after becoming First Lady, Ford was diagnosed with breast cancer and had a mastectomy. She bravely shared her story, removing the stigma around the disease and treatment.

The impact: Ford’s candor helped save countless women’s lives. She would go on to do the same for alcoholism after she admitted her addiction.

5. Martha Stewart, 1980

The stockbroker turned caterer published her first cookbook, and its success led to dozens more, a magazine, TV shows, and housewares that still gross hundreds of millions in revenue.

The impact: Stewart’s embrace of multimedia paved the way for every lifestyle doyenne since, including Gwyneth Paltrow and Brit Morin.

6. Richard Branson, 1985

Branson, who owned a record label, attempted the fastest nautical crossing of the Atlantic Ocean, the first of many stunts that made him famous.

The impact: His swashbuckling style doubled as good marketing for his Virgin brand. Jeff Bezos and Elon Musk mimic Branson’s playbook, including following him into space exploration.

7. Oprah Winfrey, 1986

Winfrey’s mix of charisma and vulnerability as a national daytime-TV host inspired viewers to buy anything she endorsed.

The impact: Winfrey’s advisers—including Drs. Phil and Oz—became personal brands in their own right. Her hardcore fans now hope she’ll use her pulpit to run for president in 2020.

8. Tom Peters, 1997

The business author and consultant posited in Fast Company that employees needed to think of themselves as brands, “creating their own micro-equivalent of the Nike swoosh.”

The impact: Spend a few minutes among thought leaders on LinkedIn to see how white-collar workers have embraced Peters’s vision.

9. Beyoncé, 2013

The pop superstar reaped the power she’d accrued in her career to break the old model for album releases, dropping Beyoncé on iTunes at midnight with only an Instagram post publicizing it.

The impact: Beyoncé set sales records and a new standard for how stars launch new work, inspiring Drake and Taylor Swift to follow suit.

10. Kylie Jenner, 2018

In February, the reality-TV star and cosmetics entrepreneur tweeted that she no longer opened Snapchat, adding, “Ugh this is so sad.”

The impact: The tweet catalyzed concerns about Snap, and its stock lost $1.3 billion in value, reinforcing that personal brands can be even more powerful than the platforms that build them.

Source

https://www.fastcompany.com/40572089/10-pioneers-of-personal-branding?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Episode-2235- Total Freedom Though Honest Personal Branding

Tweet I don’t talk about it much but I am told oh 20 times a month on average things like, I am doing it wrong (as in this show) Someone is going to contact my sponsors to tell them I am offensive If I continue to do things this way it will be “the end of TSP” I need to think like Reagan and build a “bigger tent” Get this one, “I have a public responsibility to make TSP more listener friendly” Oh and it just goes on and on and on and on The real irony is when some dip shit gets offended, tells me off and I tell them to go screw and they say something like, “wow what happened to you, this isn’t like you”.  I am very tempted to ask these people what the hell they are smoking and could I please have some. Take a look at our disclaimers and policies page, the current version of this page was published on 1-1-11, hey I like numeric patterns.  One of the most recent pathetic mental breakdowns was from Episode 2223, where I used the “F word” about a dozen or so times to drive home the point about how schools are creating these school shootings and the fact that 5,000 youths a year kill themselves and over 30,000 attempt suicide.  Now pardon my view but if there was ever a place for the F word, that is it! That said I generally don’t use that word on the air, so when I did I did the following… Marked the episode explicit Announced on air that it was coming and to skip ahead if you didn’t want to hear it Now keep in mind in my disclaimers it says among other things, the following and has since January of 2011, which is seven years ago! “We believe in freedom here, if you choose to listen to our show you do so as a free human being on planet earth and therefore we are not responsible for any “mental anguish”, “mental trauma”, “feeling of being offended” or any other emotional problems that you get from doing so.” I have to say that is about as honest and clear cut as it can be!  The beauty though of always being yourself is when such assclowns attempt to harm you, all they can really do is build you up, and that is the magic of building honest personal brand.  The key word there is honest!  Anyway since I am going to be gone until the 25th on vacation after today I thought may be we could have a fun show and one that can change your life if you choose to act on it. Join In Today to Hear… The two recent incidents that inspired today’s show The reason I even use “vulgar words” on the air I am not saying to be like me, or anyone else Understanding what a niche is today vs. in say 1990 Why the last thing on want today is a “bigger tent” The 1,000 true fans model is for everyone The difference between true fans and “fanboys” The harsh reality, time not money is the most valuable online commidity Here is everything you really need to know about business There are only two types of products Needed Wanted All products are one of three things for customers Entertaining Profit Yielding Life Changing When you have all three it is the Golden Trifecta Everything you need to know about marketing in two phrases Marketing is telling your story Effective marketing is getting other to tell your story Everything you need to know about sales Make it easy to buy from you You are selling more than products and services You are always selling, whether you think so or not In the end, there has never been a better time or one with more opportunity than today Resources for today’s show… Join the Members Brigade The Year 139 Join Our Forum Walking To Freedom TspAz.com The Granddaddy’s Gun Club Bullhead Fishing Forum – A new little site I started Unhappy Customers Make Him Happy and Rich – NY Times Article about John Willis High Hopes – Song Facts High Hopes – Pink Floyd Sponsors of the Day Ridge Wallet Butcher Box Remember to comment, chime in and tell us y[…]

Monday Tips – Stand Out With These 4 Top Personal Branding Tools

Improve Your Personal Branding with These 4 Great Resources

Stand Out With These 4 Top Personal Branding ToolsMonday Tips is a short list of the best finds across the internet to start your week off right. Today I have some personal branding resources to help you build a better business online. Here’s four links with tips and tricks to kick start your Monday.

Building a loyal following is not difficult when you know which tools to use. Connecting with the right people can help you spread word and find new clients. There are several resources that can improve your networking with better results. Would you like to increase your brand awareness? Take advantage of these resources, and let me know how these work for you!

1) Become the knowledge source – Passle

Build relationships with experts who will recommend your brand. Passle helps by focusing and engaging with your community who can then experience your own expertise in your industry. Find targeted articles to re-purpose on your blog, announce the latest events and news for your brand, find relevant content for your audience, and more.

2) Connect with quality industry leaders – Xing

Would you like to engage in a smaller social network for more targeted connections? Newer on the networking scene from Germany is a website similar to LinkedIn called, Xing, but with more of a simplified format. This is a good resource resource for employers and job seekers alike with access to high level professionals in both business and the media.

3) Online reputation management – Brand Yourself

Want your blog to appear in Google search results? Then you will enjoy Brand Yourself, which gives you an opportunity to submit three profiles such as a website, social media profile, ect. for free. This is one worth checking out especially if your personal brand is newer.

4) Create an online business profile in minutes – Strikingly

Would you like to showcase your brand but don’t have a website up yet? A good service to use in place of a blog is called, Strikingly. Brands and businesses can set up a page showcasing a biography, expertise, and connected networks. Use the free version or purchase a domain name that can be moved later to a WordPress installation.

Hopefully you will find these personal branding tools useful to your online marketing strategy. Are there any that you would like to add as well?

Have fun with these Monday Tips and Tools.

Wishing you a FAN-tastic week!

Susan

The post Monday Tips – Stand Out With These 4 Top Personal Branding Tools appeared first on Susan Gilbert | Online Marketing Strategist.

Source

http://susangilbert.com/4-top-personal-branding-tools/?utm_source=rss&utm_medium=rss&utm_campaign=4-top-personal-branding-tools

New Smyrna Beach personal Branding portraits

And why they are better than headshots for real estate professionals

Are you wondering what a personal branding Portrait even is? Many professionals hire a photographer to create a headshot for their business cards, marketing material and website. Being photographed for a headshot is sort of a necessary procedure for many careers.

Real Estate agents and professionals know the necessity of a quality headshot because it’s important that they are well known in their communities. As New Smyrna Beach headshot photographers, we recognize how useful a headshot is!

New Smyrna Beach personal Branding portraits can incorporate the lifestyle that is associated with New Smyrna Beach. 

Headshot vs. Personal Branding Portrait

A headshot, as you may have seen them, are typically taken in a studio with a neutral backdrop. They are intended to look very polished and professional and focus on just your face. They serve a purpose and they are a necessary part of building your career.

Personal Branding portraits can incorporate more of what you do and what you like. They can be more environmental and include more information about what you are passionate about. They tend to be more relaxed and creative than a traditional headshot, which allows you to open up more about who you are as a professional and a person.

Why professional Branding portraits are better than headshots for real estate professionals

Florida is a popular destination for vacations but it is also the third most populated state in the country. Albeit it has something to do with the sunshine, beaches and theme parks galore!

We always hear real estate agents saying “location, location, location” so, it would make sense for them to be photographed in the location that they are trying to sell. But that isn’t always the case!

When I drive down the road, I see real estate ads everywhere. Sometimes I look at an advertisement that was taken on a green screen and I can’t help but wonder why location wasn’t important in this instance. There is an authentic Florida beach right down the road!

Headshots are great and they serve a purpose. What they don’t do is tell your potential clients what you are passionate about and what you do.

Personal Branding portraits will convey a stronger message to your potential clients about the importance of location and how it influences their lifestyle. Which is why personal Branding Portriats are so much better than headshots for real estate professionals!

Lifestyle

In our smaller beach town of New Smyrna Beach, people enjoy boating, fishing, surfing, paddling, golfing, birding and immersing themselves in the outdoors. When they are looking for a home, it is important that they can enjoy that lifestyle and they want to see that you can give that to them!

Personal Branding portraits can show off that you are also passionate about the same lifestyle choices. If you also enjoy boating, then take a portrait on your boat! You will convey a more authentic and trustworthy message by showing who you really are and what you care about.

If you love the beach and you believe that everyone should have a beachside home then take beautiful portraits on the beach at sunset!

If you enjoy being outdoors and want to help others have a similar lifestyle then it’s helpful to showcase that in every way that you can. If you only have one traditional headshot with a white background on your website and marketing material then that doesn’t convey anything but that you are a professional real estate agent.

The key is to be authentic and true to what you do and how you do it. Your clients will relate to you and connect with you on a much deeper level because of it!

How to use your personal Branding portraits

Website
Social Media
Business Cards
Marketing Material
Office
Billboards and signs

Get together with your office or partners as well to be photographed as a group! For New Smyrna Beach travel tips, check out this guide to New Smyrna Beach.

The post New Smyrna Beach personal Branding portraits appeared first on Daytona Beach Photographer | wedding Photographer Daytona Beach | professional photographer Daytona Beach | Hinson Photography.

Ivie Ogbonmwan: Personal Branding in the Workplace

For a very long time, I believed the term personal branding applied to just entertainers and entrepreneurs. Boy, was I wrong?!

As I studied my candidates and clients, I recognized that each and every one of my faves had some sort of brand.

Jide was known as the life of the party at work, never a dull moment with him. Kike was known as the ‘go-to’ girl, she knew everything, every place, and everyone. Samson was the nerd, would never socialize, but could be relied to get the work done no matter how difficult.

While branding came naturally for some people, many others have had to deliberately work at it. With the marketplace being so competitive, it became imperative that I had consciously help my candidates choose a brand and work at it.

In the marketplace, there are three important keys to personal branding.

Performance
Mediocrity is no longer permissible. My best candidates are still the ones known as the top performers, and this is not based only on academic knowledge. What will set you apart from the many others at your job is the effort you put into excelling. How well do you perform at work? How competent and skilled are you at your current job or the one you are vying for? How have your appraisals turned out in the last one year? Are you deliberate about self-development? Are you intentionally acquiring new skills?

Image
What do people think of you at work? How will your boss, colleagues, and subordinates describe you? Are you perceived to be the office gossip, snub or life of the office? Are you seen as friendly, empathetic, thoughtful and a team player? Have you developed human relation skills and emotional intelligence to manage your relationships better? Are you the unapproachable boss?

Exposure
Do the people who matter know you? How visible are you within your organization? Are your skills and competencies noticeable in your work environment? ‘I am an introvert’ is no longer an excuse. Do you participate in office events and activities? Do your bosses know you? Some call it ‘eye-service,’ I call it work-place wisdom. Find a way to get involved in other departmental projects and activities.

Please note that one does not cancel out the other. You must deliberately work at all THREE. As it is possible to be a top performer, but your bad attitude will give you negative exposure.

Be intentional about the brand you portray as a career individual as it will help as you navigate your career journey.

The post Ivie Ogbonmwan: Personal Branding in the Workplace appeared first on BellaNaija – Nigeria breaking & top news to the World 24/7. Read Today.

On Tap: Personal Branding Workshop, Canal Fest & VR’s Impact in Health Care

North Texas is a big place, with plenty to do, see, hear, and watch. So, we scour the internet every week to find events and activities for you. As always, events may change at any time, so check the event website or registration page for the latest details. 

THURSDAY, JUNE 7

BRASS TACKS COLLECTIVE OPEN HOUSE SHOWCASE
WeWork Thanksgiving Tower, 1601 Elm St., Floor 33, in Dallas
6:30 – 8:30 p.m. 

The Brass Tacks Collective Agency, a teaching agency for advertising and marketing, will be hosting its first Open House Showcase. This event will feature projects from the 2017-2018 apprenticeship class. In addition to showcasing the portfolios, there also will be refreshments and networking opportunities. 

Free
To register and find more information, go here. 

FRIDAY, JUNE 8

PERSONAL BRANDING WORKSHOP
Downtown Republic Center, 325 N. St. Paul St., Suite 3100, in Dallas
9 a.m. – 4:30 p.m.

Darlene Hunter, CEO of Darlene Hunter and Associates LLC, will be in Dallas to give a talk on the importance of personal branding in the business world. This workshop will allow you to share your ideas and visions with employees from other companies while becoming more knowledgeable about controlling your image and different ways to sharpen your brand.

Tickets are $285.
To purchase tickets and find more information, go here

SATURDAY, JUNE 9

2018 DSVC DALLAS SHOW
Dallas Museum of Art, 1717 N. Harwood St., in Dallas 
7 – 10 p.m.

Join creative minds at the 50th Anniversary Dallas Show, hosted by the Dallas Society of Visual Communications. This black-tie affair will recognize and award professionals in multiple categories such as photography, design, advertising, illustrations, and interactive. 

Tickets start at $150.
To purchase tickets and find more information, go here.  

CANAL FEST 2018
Las Colinas Urban Center, 501 E. Las Colinas Blvd, in Irving 
2 – 10 p.m. 

This festival is a chance to celebrate and learn about the different cultures around the world. There will be food, drinks, crafts, and activities, and demonstrations from an array of cultures. Additionally, the Museum of International Cultures will be providing attendees with the opportunity to view and learn more about ancient artifacts.

Free; Parking $10. 
For more information go here. 

MONDAY, JUNE 11 – TUESDAY, JUNE 12

2018 DIGITAL BUSINESS SUMMIT SERIES
Marriott at Legacy Town Center, 7121 Bishop Road, in Plano
1:30 – 9:30 p.m. Monday; 8 a.m. – 6:30 p.m. Tuesday

This two-day event will be filled with information and personal experiences from the speakers in attendance about how different enterprises can help change businesses. Business executives can expect to “engage with customers in innovative ways and to optimize operational and business processes for future growth.”

Tickets are $1,695.
To purchase tickets and find more information, go here. 

TUESDAY, JUNE 12

BRAZEN FORT WORTH LAUNCH EVENT
The 4 Eleven, 411 S. Main St. in Fort Worth
6-9 p.m.

Brazen is an organization that offers support and resources for female entrepreneurs at all stages of business through group discussions, roundtables, and networking events. The DFW chapter is having a launch event in Fort Worth to give women in the area who want to build their business a taste of what the organization has to offer. The event is open to all women in the DFW area seeking growth on their business journey.

Free
For more information go here.

WEDNESDAY, JUNE 13

BUSINESS FOR BREAKFAST: ARCHITECTURE – DESIGN INNOVATION
Fort Worth Club, 306 W. 7th St, in Fort Worth
Begins at 7:30 a.m. 

Start your morning by learning about upcoming architecture and design projects in Fort Worth. The panel of speakers includes Michael Bennet of Bennet Benner Partners, Karen Alschuler of Perkins + Will, David Stanford of Hahnfeld Hoffer Stanford, Leesa Vardeman of VLK Architects, and moderator Jason Meyer of Cooksey.

Tickets start at $50.
To purchase tickets and find more information, go here. 

HOW VIRTUAL AND AUGMENTED REALITY TECHNOLOGY WILL IMPACT AND TRANSFORM HEALTHCARE
Capital Factory, 3102 Oak Lawn Ave., Suite 109, in Dallas
6 – 7:30 p.m. 

The Center for BrainHealth will host Walter Greenleaf, a medical technology developer and behavioral neuroscientist at Stanford University, at Capital Factory’s new Dallas location at The Centrum. Greenleaf is one of the leading minds in his field and is looking to inform the people of Dallas about how virtual technology can make an impact in health care. 

Free
To register and find more information, go here. 

THURSDAY, JUNE 14

DALLAS CAREER FAIR
DoubleTree Dallas Market Center, 2015 Market Center Blvd., in Dallas
11 a.m. – 2 p.m. 

The goal of this event is to help people who are searching for jobs meet the faces of many different companies throughout the Dallas area. The career fair will allow you to find out who is hiring and give people a chance to make a good first impression while hopefully meeting their future employers. 

Free
To register and find more information, go here. 

Credits: All photos, logos, and brand images are the property of their respective owners. Feature image of young man controlling robotic hand with virtual reality headset via vchal/istockphoto. Company, product, and service names used on this website are for identification purposes only. Trademarks included are the property of their respective owners. 

Please visit the event websites for the latest updates on days, times, and location.

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Save The Date: Capital Factory Dallas + The DEC Grand Opening, Next Mortgage Tech Trends & CodeLaunch Startup Expo

YOU WON’T WANT TO MISS THESE UPCOMING EVENTS

Fill your calendar with the most innovative events in Dallas. Whether you’re interested in attending a workshop, conference or networking happy hour,Dallas Innovates is here to provide you a guide for the who, what, and where of innovation in Dallas. Find upcoming events here.

WHAT’S ON YOUR CALENDAR?

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A Clever LinkedIn Personal Branding Tip to Accelerate Your Executive Job Search

If you’re using LinkedIn correctly for personal branding and executive job search, you’ve come at it in two ways:

1. You’re building keyword-rich content to boost SEO (Search Engine Optimization) so your profile sits there working PASSIVELY for you – making you more visible and findable.

2. You’re PROACTIVELY using LinkedIn’s various activities and features to draw people to you and the value you offer.

This double-pronged strategy will boost your LinkedIn profile views, which means more people assessing and considering you for job opportunities.

Before I give you the clever LinkedIn personal branding tip, I want to lay out your LinkedIn strategy in more detail, and show you how leveraging the two prongs noted above wisely will attract more people to your profile:

Using LinkedIn passively to promote your personal brand

This is all about SEO, and here’s how it works in general . . . and for job search, in particular:

Google, LinkedIn and other search engines strive to deliver the most relevant, helpful search results, when you enter words and phrases in a browser.

One of the many factors they use to prioritize search results is on-topic content with substance, that includes the words and phrases being searched (that is, relevant keywords).

When people look online to find people to meet their various needs, they search certain words and see what comes up.

You know this, if you’ve ever searched online for a professional to help you with home repairs, or other services, or if you’re researching various topics.

You search for, say, “heating contractor, city, state” and begin the process of assessment and selection, based on what you find.

SEO works pretty much the same way in executive job search as it does in daily life.

Recruiters and hiring decision makers search on keywords relevant to the kinds of candidates they’re seeking, such as “Information Technology Executive, Enterprise Business Systems”.

Working from this understanding, you need to determine which are the right keywords for your particular job search.

Then you need to place those keywords in the right places in your LinkedIn profile and any other online content you create.

executive job search SEO

Your executive job search targeting and research work will help you uncover the right keywords to boost SEO in your LinkedIn profile.

You’ll find the right keywords for you through your targeting and research work.

As you suss out information about each of the companies you want to work for, you’ll come across the skill sets, areas of expertise and other qualifications required.

These words and phrases will be the relevant keywords you need to use in all your personal marketing materials – LinkedIn profile, resume, biography, cover letters, etc.

For instance, SEO-boosting keywords might look like this for a sales and marketing professional – Sales & Marketing Strategy, Change Management, Product Development, Emerging Technology Launch, etc.

Strategically placed, the right keywords elevate your search rankings in LinkedIn’s search engine, increasing your profile’s SEO and significantly boosting your profile views.

You should complete every applicable section of your profile to increase keyword density overall. Don’t forget the often neglected sections like Courses, Projects, Honors & Awards, Organizations and Volunteering.

The most important places on your LinkedIn profile to add relevant keywords that boost SEO include:

  • The name field where you can add relevant certification, degrees and other designations
  • The professional headline which you need to customize with your most important relevant keywords and phrases
  • Each job title in the Experience section, to which you can add relevant keywords
  • The Summary section

Once you’ve fully loaded your profile with content containing the right keywords, and LinkedIn is passively drawing people to you, you need to get active on the site.

Build a personal brand communications plan to leverage the LinkedIn features that will keep you top-of-mind with your network, and compel more and more new people to view your profile.

linkedin personal branding5 LinkedIn personal branding tips to keep you top-of-mind with your network:

  • Build up your number of LinkedIn connections. Once you reach the 500+ connections mark, your profile ranks higher in search results, making you more visible and findable.
  • Get more LinkedIn recommendations. LinkedIn says having 10 or more will boost profile views.
  • Share updates (also called “post updates) regularly to demonstrate your subject matter expertise and stay top-of-mind with people.
  • Comment on other people’s updates.
  • Join LinkedIn Groups to further demonstrate your subject matter expertise and engage people.

Here’s where the clever LinkedIn personal branding tip to accelerate your executive job search comes in

Okay, now you’ve set yourself up in the best way on LinkedIn to build your personal brand, expand your network, stay top-of-mind with people, and land a great-fit new job.

Your work starts paying off quickly and plenty of people are viewing your LinkedIn profile.

You know this, because you can see in your LinkedIn dashboard how many people are looking at your profile.

If you don’t know about this feature, go to “View profile” under “Me” in the menu along the top of your profile. Scroll down just a bit, and you’ll see your dashboard and “Who viewed your profile”.

Pay attention to who’s viewing your LinkedIn profile.

LinkedIn Personal BrandingThese people are already at least somewhat interested in you.

Some of them are just looking, with no particular interest in you.

Others viewing your profile are those you most want to notice you – people who work at or are associated with the companies in your target list.

These are hot leads . . . people who may be sitting on the very kinds of opportunities you’re seeking.

Have you ever accessed that goldmine-of-possibilities metric in your LinkedIn dashboard, and taken the next obvious step – reaching out to at least some of them?

In an article on Fast Company, professional blogger Kat Boogaard (@ ‏on Twitter) suggests one way to use this information when you’re in job search:

When a hiring manager at a company where you applied for a job views your profile, take it as a good sign that they’re interested. But just wait.

“Don’t let your excitement tempt you into immediately sending an overly eager (read: pesky) message and connection request. Instead, accept that this was likely just another step in the hiring process. If you haven’t heard anything about the job or hiring timeline in a couple of weeks? Well, at least you have the name of someone you can personally follow up with – rather than using that generic jobs@company.com email address.”

Spend a little time investigating the profiles of the various people viewing your profile. See if any of them work at your target companies. If so, reach out to them with an invitation to connect and a brief personalized message. Don’t just send the default invitation.

How do you connect with these people you don’t know . . . and get action?

Based on the excellent suggestions in a Forbes article, here’s how to craft a LinkedIn invitation with a stranger in 3 short paragraphs.

Be specific in your subject line about why you’re reaching out to them.

Bad options are “Hello” or “Help” or leaving the subject line blank, which happens more than you might realize. Something like one of these is better:

“Interested in XYZ Job posted on Company Website”
“Interested in [their company name] new product rollout”
“Fellow PMP interested in Your Take on XYZ”

Paragraph 1 – Start the message by telling them who you are.

State your name and what you do. Don’t assume that people will automatically jump to your profile to find out about you. Make it easy and quick for them. Include any names of mutual contact(s) or mutual LI Groups, tell them if you’ve worked for the same company, etc.

It may read something like:

“My name is [your name]. I’ve been the VP of Marketing at [your company name] in [location] for the past [number of years].”

Paragraph 2 – Quickly get to why you’re writing.

If they work at a company on your target list, your second paragraph may read something like:

“I’m reaching out to you for some expert advice. I’m beginning a job search in the XYZ sector, and feel my expertise will greatly benefit [their company name]. I have a few quick questions regarding [advice you need].”

If you’re writing to merely connect with them, don’t just say “I’d like to connect with you”. Instead, tell them why it would benefit them to connect with you.

Paragraph 3 – Wrap it up briefly.

Close briefly, say thank you, and add your name, tagline (if you have one), and your contact info.

Your third and final paragraph is where you add a call-to-action, such as:

“Would you have a few moments in the near future to [whatever your request is]? Thank you for your time. I appreciate your consideration and hope you’ll also connect with me on LinkedIn.”

Finally, it should go without saying that you should proofread your message carefully for errors. Don’t use texting shortcuts or other abbreviations. Compose the message in a Word document so you can use Spell Check, then re-read it again yourself for errors before sending.

Bottom Line

Make it a habit to regularly review the people who have viewed your LinkedIn profile. Take some time to reach out to the warm and hot leads within that mix of people. The results will be well worth your efforts.