Your personal brand’s website is your calling card to attract loyal followers —an unexpected cyber attack can cost you both time and money.
What types of activity are you currently monitoring from the back end? Your brand can increase your security level and help prevent an attack with the right tools and knowledge.
It’s time to take a fresh look at your website in order to discover what’s a potential threat and what’s not in order to avoid becoming the next victim of this online crime.
Steps to securing your brand’s website from hackers
Here are several ways you can effectively protect your website and online reputation:
Find out what your host provider offers – It is important that you have access to a long history of logs. Find out what your current provider offers and maybe even pay for an upgrade. If you are running on a shared hosting package then this is especially critical to know.
Don’t forget to do regular full backups – Your website may not be automatically backed up by your hosting company. Instead, you need to purchase or use free backup tools in order to save your valuable content, images, and installations. Do this at least once a month as plugins and themes are upgraded on a regular basis.
Create a plan of action for you and/or your team – In the case of any security breaches, it’s good practice to have a well-outlined strategy in place with all of the right contacts such as a web developer. This will provide clarity and minimize any mistakes.
Check in daily during the work week – Log into your website and keep a lookout for any messages from your security plugins, any spam activity, updates, etc. If anything is outdated or there are too many spam comments and referrals this may be a good time to upgrade your security.
Avoiding being attacked by a cybercriminal can be reduced or eliminated with the right checks and balances in place. If your brand finds out that something has been compromised you should contact your web developer and host provider right away. It’s better to seek expert advice to assess the situation and fix any technical issues that may be opening you up for a breach.
via Technology & Innovation Articles on Business 2 Community http://bit.ly/2OqgwHc
My learnings from this year’s Personal Branding Weekend
The event was held on the 11th and 12th of August in the new Holvi’s office in Hämeentie. Even though people from Holvi were apologetic about work in progress with the new office space, old looking building (from year 1928) and incredible interior made a positive atmosphere. This altogether inspired people to talk and share about their experiences which made the event quite successful.
There were people from different backgrounds: software developers, software engineers, business consultants, life coaches, startup founders and many others. In just within two days we heard from this diverse group of people and their experiences and knowledge in their field of expertise. They were sharing advice and suggestions on many topics including how to define your skills, how to find people with similar skills, how to find people that are in need for the skills you have, and how you can sell yourself to them.
Workshops and much more
Our hosts were two great guys from Holvi and Eficode, Sharbel Dahlan and Daniel Bruzual, that were keeping the flow of the event cheerful and fun.
On the first day we learned how to go from dreamer to a doer. We heard about five elements of wellbeing CV and how failure and success wellbeing CV could help us reflect on the next steps to take. There was an interesting workshop with the title “What do I want?”. We got some information about startups in Finland and what skills they are looking for. There were sessions about how to polish your Github/Linkedin profiles and how to make a successful video profile.
The second day started with an amazing session and workshop where we had a chance to learn more about mock interviews, Porter’s Five Forces Framework, SPIN and did some really good exercises that would help us get prepared for a job interview. After lunch, we had a workshop that was teaching us how to get ready for networking. There was also a coaching session on how to deal with rejection and keep motivated. Day ended with a few more presentations and networking.
My takeaways from the event
In the first session held by Jukka Niittymaa, one of the first steps in going from a dreamer to a doer, was “Find your why”. For some people this comes quite easy, for me — not so much. Jukka suggested a book from Simon Sinek “Start with why”. I listened to his TED Talk: Start with why — how great leaders inspire action; and decided to read the book. Another thing was Jukka’s advice — dive in and start doing it NOW. So I started. I am writing a blog about this event. I have kept a blog before but for some reason I haven’t published most of it. So here I am.
I liked the idea behind five elements of wellbeing CV from the co-founder of Creativity Squads, Vesa-Matti. The short exercise we did was made for people to share their successes and failures with others, which really helped me reflect on my thoughts and moments from my history, ending with making a promise to myself, a goal, that should be achieved this week.
Joppe Quaedvileg held two workshops during this two-day event. They included exercises in order to find out what people really want for themselves and how does defining your skills help you with networking. I liked the sharing part in the first workshop and a question that was asked: “are my opinions that I have really mine or I adopted them from someone?”. It was an interesting subject to think about. In the second workshop the exercise of defining my skills was quite helpful for me. We have done this by dividing them in three categories and from there we analysed them a bit closer, for example, we thought about which of the skills we like, etc.
During the event days I also attended workshops held by Maria Fodor. She gave us suggestions on improving our LinkedIn profiles and told us how it will help branding our names. I liked her enthusiastic approach to life and recommendations on how to deal with rejection and emotions that we have. Also, the questions we should ask ourselves in the morning, in the evening before bed and when we want to find a solution to some of our problems were nice to think about. As for “how to create success in life”, I thought it was important for me. What I have learned from it was how to know what I want and why do I want it, and to be aware of what am I getting from my actions.
From a session and a workshop with Tomasz Mucha, I learned how to really put some effort and work into research before approaching a company. The exercises we did with Porter’s Five Forces Framework and SPIN were eye openers for me. I will definitely work on those in order to learn how to use them more efficiently.
I went to this event as a part of Catalyst Program within The Schortcut. The main reason to attend was to get some inspiration and that I did. Along with the inspiration also came an insight and realisation of how many things I didn’t know and how much homework I should do. I have learned that I am not doing enough to brand myself and I could do better, starting NOW.
Personal Branding: 16 Apps to Make Your Life Easier
Design and Editing Tools
Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more.
Access, edit, organise and share photos on your iPad, iPhone, or Android device. Changes sync seamlessly so they are available in your Lightroom CC desktop app and your Lightroom CC account on the web.
Make every photo extraordinary with . Snapseed provides the precision and control of professional photo editing software, in the palm of your hand.
Beautiful, free photos. Gifted by the world’s most generous community of photographers
Productivity and Management Tools
Organize your work and declutter your life. With Evernote on your desktop and mobile devices, your notes are always with you and always in sync.
Stay informed and respond to customers immediately with the Pages Manager app, available for iOS and Android. With the Pages Manager app, you can:
Post updates, photos and videos, and respond to comments on your Page.
View and reply to messages.
Get push notifications for Page activity, tips and reminders.
View your Page Insights and manage your settings and Page admins.
Staying on top of your marketing is even easier when you can do it from anywhere. MailChimp gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more—all from your mobile device.
Publish blog updates from any corner of the globe, like travel writer Chérie King, who explores the world with her iPad and a thirst for adventure. Or draft posts from the palm of your hand: you might find writer Dave Graham editing a post on his Android phone, in a Yorkshire coffee shop in the United Kingdom.
Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results. Buffer Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
Whether you want to monitor current ads or create new ones, ads manager app gives marketers more power to manage ads from anywhere. Using the app, marketers can:
Track ad performance
Edit existing ads
Edit ad budgets and schedules
Receive push notifications
AdWord Express offers online advertising for all businesses looking to increase their site traffic and get more transactions on their website locally or globally. It’s perfect for the one-person marketing team, or if you don’t need all the features of AdWords.
Google Analytics lets you track visitors to your website, and generates reports that will help you with your marketing.
Klout helps people who want to be great at social media. Join today to start sharing original content and measuring your online impact.
Flipboard is your personal magazine, the single place for all your interests, used by millions of people every day. Reading, collecting and sharing stories you care about has never been easier.
Pulse delivers timely news tailored for you. Get your top stories of the day, including latest industry news, what your colleagues are reading, and trending news at companies similar to yours.
Make cool audio, right from your phone. Broadcast your voice, music, and conversations, all for free. Share anywhere, or turn your audio into a podcast with one tap.
An ultra-simple Podcasting Solution Everything you need. Highlights: Unlimited Podcasting, Reliable Media Hosting, Comprehensive Stats.
If the name last name Sprouse sounds familiar, you likely know it from the opening credits of the classic Disney Channel show “The Suite Life of Zack and Cody.” Some other notable credit appearances include Ross’ son Ben on “Friends” and Julian opposite Adam Sandler in “Big Daddy.” More recently, the Sprouse name has been added to the cast of the CW’s “Riverdale.”
If you aren’t familiar with the Sprouse name, it usually follows the first names Dylan and Cole. As identical twins growing up in the acting business, they had the unique ability to share a single role.
Although as children the two were marketed as a duo, the twins have since made a living in the entertainment business as solo artists. Just as with any set of identical twins, there is always something that can set the two apart. With the Sprouse twins, I’ve noticed it in their personal brands.
As with any good millennial, both Sprouse twins have taken to social media to share thoughts, opinions, photographs and other pieces of their lives. The brothers use their social media platforms to promote their individual projects and interact with each other, but what they do differently has a lot to teach us as brand curators.
Cole With 14.7 million followers on Instagram and 8.4 million followers on Twitter, Cole is the twin with the bigger following. The content on his main Instagram account, @colesprouse, is photography-focused. Outside of his acting career, he photographs models and celebrities for various publications and brands. He shares these images on @colesprouse, giving fans a glimpse into what it’s like when he’s behind the camera, rather than in front of it. Cole also shares images of his fellow Riverdale castmates and images from photoshoots he has modeled for.
On his second Instagram account, @camera_duels, Cole captures fans and other passers-by in the act of photographing him in public. It is a unique, humorous peek into a part of his daily life.
Cole’s Instagram presence, whether on his main account or @camera_duels, proves one major point — giving your audience an authentic inside look into your brand or persona can really pay off. Since Cole is usually set in front of the camera, his Instagram accounts allow his fans to feel as if they have access to the real Cole, offscreen.
As PR practitioners, we can take this advice in terms of creating content. Finding a way to make your brand relatable and down-to-earth to your target audience is essential. Whether that’s through featuring real stories of people in your organization or featuring consumer content, making your brand feel authentic to its audience can foster more engagement.
Twitter, however, is where Sprouse really showcases his wit and political thoughts. Cole uses the text-centric medium to educate his followers on topics important to him, like net neutrality. Cole uses Twitter like most people do, tweeting out commentary on daily life and current events.
When creating a brand’s Twitter, most companies or organizations use the medium as a space for news and customer service. Cole’s Twitter serves as a reminder that even though Twitter can be used to disperse more serious or important information, accounts need a consistent voice.
Dylan Dylan Sprouse has 4.3 million followers on Instagram and 4.5 million followers on Twitter. Dylan has a different approach to Instagram, leaving eight photos constant on his feed, and only uploading one image at a time, deleting the ninth image before posting a new one. His bio previously stated “all photos are temporary.”
Dylan uses Instagram story updates to tell his followers about his upcoming projects and travels. Most recently, Dylan posted about the release of his newest endeavor, All-Wise Meadery. Dylan also runs an Instagram account for his dog Magnus, @magnusthedwarf, which he updates more regularly and playfully.
While Dylan’s approach to Instagram is different from most, some brands could benefit from taking a page out of his book. Keeping separate accounts for work and play can help ensure that important information about the brand is easily accessible and not lost in a mix of different posts and personas.
Even designating different social media platforms with certain levels of sophistication can help create an online brand that is seamless and easy to navigate. Take Wendy’s, for example: The brand’s Twitter account is infamous for its snarky comebacks and commentary, while its Instagram is a feed of its own advertisements, minus the sarcasm. Both accounts serve the same brand, but Twitter is where Wendy’s shows a bit of personality, while Instagram is where it focuses its marketing efforts.
In the end, both of the Sprouse twins have interesting and engaging online brands. While their follower counts may differ, both of their internet presences have merit to the world of public relations.
The post The Sprouse Twins: A Personal Branding Comparison appeared first on Platform Magazine.
Regardless of what expertise you have or position you are in right now, personal branding with content marketing will surely help you level up your game.
For the past number of years, the digital marketing space has become so congested and competitive that marketers and business owners often forget one essential thing: personal branding.
Most marketing efforts today are centered on promoting brands related to companies, products, and services. This has been the norm for so long that we fail to remember that anything can be a brand today.
Yes, anything can be a brand, including ourselves.
Even as an individual, you and I have our own personal brand. Confused? Don’t be. In this article, we will teach you how you can boost your personal brand with the help of content marketing. However, before we push through with that, let’s first define what personal branding is.
What is Personal Branding?
Personal branding is the practice of establishing and promoting yourself, your expertise, and your experience as a brand. Normally, when you think of branding, a lot of popular products, slogans, and companies cross your mind.
For instance, Adidas is known for its slogan “Impossible is Nothing” while Nike is for “Just Do It.” Coca-Cola is well known for its red-colored soda cans while Pepsi is for blue. These are examples of how these products rose to the ranks of popularity because of the clever way their equally famous companies promoted them.
This is how corporate or product branding works, and the same goes for personal branding. The only difference is you will promote yourself. You will be responsible for establishing your image, impression, and position within your chosen industry or niche.
The question now is, how will you do that?
It might sound like a lot of hard work, which could be true especially if you’re starting from scratch. But, if you will utilize content marketing in your strategy, you can be as popular as some well-known influencers, experts, and marketers today in no time.
As you probably know by now, content marketing covers practically everything on the Internet today. If you know what content to use and on what platforms to promote yourself, your personal branding efforts will pay off in the long run.
To help you get started, here’s Edgy Labs’ definitive guide to personal branding with content marketing.
Regardless of who your target audiences are, getting into social media will give you the chance to gain followers, expand your network, and interact with your potential prospects online. To date, there are over 60 popular social media platforms out there.
Some of the most popular social networking sites and communities are Facebook, Instagram, Twitter, Google+, Snapchat, Youtube, and Pinterest. Creating a page in one of these social networking platforms is relatively easy. However, there is a lot of noise on social media.
If you want to stand out and grab the attention of your target audience, you have to create and post content materials that represent your values in a manner that educates, motivates, or entertains people.
Keep in mind that you’re making an impression on a more personal level. You are the brand so don’t shy away from posting content about your everyday life. Take advantage of the friendly vibe that social media networks offer and try to post more casually toned personal content. This may include thoughts and opinions related to your own brand, company, or industry.
Furthermore, post content that will stir the interest of your audience and will encourage them to get engaged. Try to acknowledge their comments and interact with them whenever the opportunity presents itself.
Answer People’s Questions
It will help you build your personal branding if you answer people’s questions. Nowadays, Google search is not the only reliable source of information for people seeking answers. Most of them go to different forums and Q&A platforms to ask the experts themselves.
Create an account on one or more question and answer platforms like Quora, Yahoo Answers, Answer Bag, LinkedIn Help Forum, Blurt It, or Answers and then start answering questions.
However, make sure that you choose the topics or interests related to your industry or niche. Again, we are trying to establish your authority and expertise in your chosen niche. Answering questions that are not related to your industry may confuse your audience.
You may also include links to your website or other information that supports your claims. Just don’t overdo it. Otherwise, your content could look spammy. Keep in mind that your primary goal is to attract audiences and followers using your knowledge, not by selling anything.
Video is considered one of the most engaging content materials nowadays. Therefore, using it in your personal branding efforts will definitely give you an edge. A video could be easily accessed by your target audience, especially if it’s free to watch.
Furthermore, videos can help you create emotional connections with people way faster than other content materials today. Whether it’s a Facebook Live, Instagram Story, or a Webinar that you host, letting people see you and your personality come alive on their mobile or desktop screens can be really captivating.
Most people often skip video content creation because they tend to be intimidated by the high cost of production typically associated with it. However, you don’t really need a fancy video to promote yourself. Believe it or not, watchers prefer raw, unedited video content since it’s more genuine, transparent, and real to the eyes.
If you’re not comfortable yet with any live or recorded video broadcast, start with video content on a smaller scale. For instance, try video conferencing to solidify your connections and personal branding with your prospects.
An excellent alternative to videos is podcasting. With a podcast, you don’t have to show off your face on any screen, making it less intimidating. Furthermore, it can still allow you to build trust with your target audience since they can still hear your voice.
Mobile devices also make podcasts more accessible to people. In fact, statistics show that nearly 70 percent of podcasts today are being consumed through mobile devices. This is because the mobility factor attached to podcast content makes it appealing and convenient for people. Hearing you discuss informative topics about your niche or industry is an excellent way to build personal branding.
If you love sharing your experiences, thoughts, knowledge, or opinions about the things that are happening within your industry, there’s no better way to build your personal branding than by blogging.
Having your own blog site will give you more flexibility and freedom to create and post content. Not only that, blogging about relevant topics that capture the interest of your target audience will give you the opportunity to build not just your brand but your own community as well.
Establishing a community where you can position yourself as an authority will make you a trusted resource of information on your industry over time. In fact, 81 percent of online consumers in the United States alone trust blogs as sources of information and advice.
When blogging, make sure that you tackle topics that you know about. Write content that directly addresses your readers. Make sure that your posts offer relevant, educational, and motivational information without being dull or boring.
It is also essential that you regularly publish content on your blog site. This is because you need to work on your site’s search engine ranking, online visibility, and authority.
If you want something more manageable, you may blog on other platforms like LinkedIn and Medium. You may also do guest blogging on high-authority sites like Forbes, Entrepreneur, The Guardian, Wired, or the Huffington Post. Guest blogging on these sites could give you access to their millions of readers, boosting your credibility.
When using content marketing to create your personal brand, always remember the following:
Make your content unique.
Optimize your content.
Be genuine and personal with your content.
Create content that is informative, entertaining, and will add value to your audience.
Be consistent with publishing your content.
Now, if you are still having troubles with your content creation process, you can always check out our definitive guide here.
What strategies, tools, or platforms do you use to boost your personal branding?
We did it! We’ve reached the finale of another season of The Wellpreneur Podcast, and it’s been so much fun bringing you all these diverse groups of guests talking about how you can grow your wellness business online, and create a brand and business that really fits you. I feel like one of the main themes this season has been branding and thinking beyond what you see on Instagram and copying what other people do. Instead we focused on crafting businesses and brands that fit us and our unique strengths. So to round up this set of interviews I really wanted to do an interview with Esther Jacobs, a truly inspiring digital nomad who calls herself ‘the no excuses lady’. We met at a conference in Bangkok where I was really amazed with how she created this business that totally fits her and what she loves to do instead of focusing on a specific niche, which allowed her to create products and services in a variety of areas all around no excuses. She is one of the most ‘can do’ positive people that I know, and has a unique ability to bring in not just the sense of WOW in people, but inspire concrete ideas of what you can really do to get started on some project. I know you’ll just love hearing story of how she got started with her business and personal brand, and what you should be thinking about when figuring out how to position your business. We’re talking about how to bring your strengths into your business and just work in a way that feels natural and fun, how to not get stuck in a small niche, and you’ll also hear tons of valuable tips on growing your tribe and social media strategy. What I also find interesting lately is asking established online entrepreneurs what would they be doing f they were just starting out their online career, so Esther and I have a great conversation around that today. I feel like this interview is such a strong way to finish out our season and leave you with some good food for thought about how your business fits YOU. Because the reason why so many of us wanted to start our own businesses is this possibility of creating something we can do with the flow, something that feels easy and natural, and I believe this interview will help you move more towards that direction if you got lost somewhere along the way. Because we don’t want to feel like we’re struggling, we want to make impact in the world by doing something that we love, and even if we do work a lot – we want to do it in a fun, passionate way!
The Importance of Personal Branding for Entrepreneurs in establishing their business successfully cannot be overlooked. As an entrepreneur you have to think about Customer Satisfaction, Economic downturns, Competition in the market and of course improving your Finances. This is the reason Entrepreneurs who know the importance of branding will take the help of Digital Marketing Agencies to help them in establishing their brand. Entrepreneurs who know the importance of Branding will invest wisely in the field of marketing. It is very important for an entrepreneur to stay focussed.
Almost as a rule, for every new entrepreneur, there will be stiff competition from already established businesses and brands. The entrepreneur will face trouble irrespective of whether the product has brand value or not. Even if the entrepreneur invests in innovation and unventured markets, still, he will be unable to attract customers. So, what to do? Following a few steps would help in addressing this conundrum. Take a look:
“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability. – Jason Hartman”
Nowadays whether it is simple chips packet or a luxury car, people are particular about its brand value. We go only by the brand value and the company which produces it. We judge by hearing the name of the brand and trust it or not based on its prior reputation. The trend of the day is not just using big brands, rather personalizing a brand and kind of promoting it by using only that particular brand.
Under such circumstances, it is important to establish our brand as a personal brand to secure an immovable position in the market. Not only that, the branding campaign will secure you more potential clients based on your pronounced and time-tested expertise.
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose
Every entrepreneur wants to get a well-positioned personal brand with excellent which will promise several benefits to the company. Even though every entrepreneur is unique, when he tries to create a relationship with the customers, it is very important for him to influence several segments of people in the market. This is very important because when you like or dislike something about the brand, you will spread that by sharing your experiences with the people around you, either directly or indirectly.
This is a very important way of marketing through verbal communication, which is also called spreading a “word of mouth”. Spreading such communication happens when you have a personal brand. So, it is very important for the entrepreneur to market his product and promote it as his client’s personal brand.
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs, Apple
An entrepreneur will get the recognition based on the brand awareness he creates for his products in the market. He will be constantly in search of new methods to use his professional network to maintain a healthy relationship with the customers. The importance of branding for entrepreneurs encourages them to add more people to their professional network as well. It is all about how the entrepreneur maintains his relationships and how he values his resources in a business.
You gaining higher recognition in your vertical is directly proportional to the successful promotion of your brand. The easy and time-tested way of promoting a personal brand is by roping into your professional network more people and maintaining a healthy relationship with them. The successful business people say “ It’s all about your relationship and how you value your resources in a business.” One more successful business trick is to generate the number of shareholders. If one can strike deal with his dealer, distributor along with his employees, clients, and consumers, the brand gets the required boost and also helps in achieving further business. The word of mouth and maintaining good public relations help the business to get the required boost.
If you shout your name loud rather than developing your skills and proving your expertise, will not help the business. It is always very important to prove your niche in a particular field and grab the market in that area. You need to be specific about what is your expertise and how can you reach the medium and how you can help others with your skills.
Social Media Push:
“If you are in a position where you can reach people, then use your platform to stand up for a cause. HINT: social media is a platform.” ― Germany Kent
When it comes to the Importance of Personal Branding for Entrepreneurs, social media is the best. Experienced and a market-savvy can provide the cutting edge for you in terms of promoting your cause and lending leadership position among your competitors. Sharing your thoughts and experiences through social media brings your audience closer and helps in creating a brand image. There is one more advantage for this. It will actually help you to create an image in the eye of investors as well.
All said and done, one thing is sure. If any entrepreneur really wants to stand out from the crowd, they have to concentrate on personal branding. Importance of Personal Branding for Entrepreneurs not only helps in creating your own space in the industry but also helps to thrive in the niche you chose. One more important aspect of personal branding is it will help you to face the competition from other entrepreneurs in the niche area you chose. It is the power of personal branding that helps to establish you in the business arena as a trustworthy professional in your niche.
If you’re an entrepreneur or individual trying to make a name for yourself, you have inevitably done everything you know how to create a brand. Whether you ordered and distributed business cards and flyers, or you told all your friends to tell everyone they know, it’s still not enough.
Building a brand, even if it’s yourself, takes precise measures to ensure that you’re putting forth what you intend so that others will perceive it correctly. And, it’s easier said than done. You must be willing to take all of the advice you’re given and utilize it to your advantage so that you can earn the trust of your followers and those you hope to gain as followers.
In this article, we’re discussing seven things to avoid in order to successfully brand yourself. Keep reading to learn more.
Don’t Be Caught Without a Website
Social media simply is not enough. If you don’t have your own personal website promoting your brand, what do you have? Don’t be caught without a website while branding yourself.
Don’t Be Superficial
Make sure your content is full and creative, no matter what you’re presenting. People count on your professional reputation for depth. Don’t be superficial when you can avoid it.
Don’t Call Yourself a Guru
Stay away from phrases that liken yourself to a guru, pioneer, visionary, or other such nouns. Others may refer to you as a thought leader, but you should never refer to yourself this way. It’s unprofessional and it will cause audiences to shy away from your content.
Don’t Present Yourself as Perfect
Reality is that nobody is perfect. Don’t ruin your personal brand by presenting yourself as perfect. Whether it’s airbrushing for a TV program or stressing about your hair for a presentation, don’t worry too much about it. People will respect you for your presentation content, not your looks.
Don’t Be a Thought Follower
Make sure the content you pass on to your followers is original and unique. In order to be authentic all of the time, you can’t even once use someone else’s ideas as your own.
Don’t Overuse or Under Use “I”
Using “I” too much can send off inappropriate signals such that you think too much of yourself. On the other hand, under using “I” might make others think less of you. Moderately referring to yourself in the first person in conversation will ensure that others believe in you.
Don’t Care Too Much
Don’t care too much about your brand. Make sure to focus on your organization too. If you are the brand that you’re creating for yourself it’s still a good idea not to stress too much about it. Just be yourself.
Building a personal brand is all about being honest and reputable. Don’t damage your reputation by doing too much of the wrong thing, or nothing at all. You can be successful and brand yourself according to what you have built and believing in these simple tips.
Remember, too, that the quality of your exposure is more important than the quantity of your exposure. Your content marketing campaigns should employ authentic details that are substantive enough to make a difference. Using the internet and social media alone will not uphold your reputation.
If you’re ready to brand yourself, or if you still have questions, contact us! We can help you get reviews and results.
When you’re , it’s easy to get trapped into relying on only your own impressions of yourself.
After all, who knows you better…than you?
However, that’s exactly the problem. You know too much about yourself. There are so many various details that make up your personality. Trying to include all of them can dull the distinctness – the gestalt – of your brand.
To distill your personal branding down to its essence, you need to remove everything except for one core message. Your personal network already knows your core message. Because unlike you, they can see it from the outside.
“Your brand is what people say about you when you are not there.” – Jeff Bezos
Who should I ask about my personal branding?
Think of your biggest advocates. Not just the people who would recommend your services, but the people you can call at 2 AM in distress. The people who will always support you, no matter what.
Buddies you share hobbies with.
Old friends who know your secrets.
Colleagues who have given you referrals.
Other people have the ability to do something that you cannot do: they can look at you from an outside perspective. This makes them better suited to define the distinctiveness of your brand than you are. They can see what elements of your character define you the best, and what is distracting from the real core message that they perceive.
Cast a wide net, and catch a lot of nothing.
When I worked as an insurance salesman, I kept trying to work Parkour into my brand.
This athletic discipline is unique, and I thought it was a great way to differentiate myself. It’s a mildly hazardous pastime, so it was a great segue into talking about liability and risk.
But ultimately, the pairing of Parkour + Insurance Salesman was distracting, and actually worked against the distinctiveness and memorability of my brand.
I would never have known this, without the Ask A Friend Survey.
The Ask A Friend Survey
As its featured on Danielle LaPorte’s excellent blog on inspiration and branding, the Ask A Friend Survey challenges you to ask your nearest and dearest 7 really tough questions:
What do you think is my greatest strength?
How would you describe my style?
What do you think I should let go of?
When do you feel that I am at my best?
What do you wish I were less of, for my sake?
When have you seen me looking my most fabulous?
What do you think I could give myself more credit for or celebrate more?
When I sent this survey around to my friends and family, it gave me an incredible insight about how I portrayed myself to the world around me. There were things that I did not know about my own brand…things everyone around me could see, plain as day.
My close friends liked my Parkour skills, but they didn’t like talking to me about insurance. My insurance clients didn’t even talk about Parkour – they talked about my business savvy and networking skills.
After spending two years trying to pair these two aspects of my life together, the Ask A Friend survey showed me that these separate parts of my life should remain separate. This streamlined my personal branding, and helped me stand out clearer to different groups of people.
You may be missing some obvious contradictions about your own brand.
The only way to find out…is to ask.
Make a list of 10 people who know you really well. They should be from different areas of your life. Family, high school, business, hobbies, etc.
Thank them for their time. Anyone who is willing to spend fifteen minutes writing about you has got to be a good friend, and they deserve your gratitude.
Encourage them to be honest. Make it clear that you’re not fishing for compliments; you’re looking for the meaty, sometimes challenging feedback that helps us become a better person.
You’re probably thinking of someone right now. Someone who could give you incredible insight about yourself. Is it a friend from middle school? A former boss? An old band-mate? Leave us a comment and declare it now – who are you going to ask to help define your brand?