Brand Yourself: Tips for Developing Your Personal and Professional Brand

By April Dodson

Whether you are an independent entrepreneur, a small business owner, the CEO of a Fortune 500 company, or a marketing influencer; developing your personal brand is key to building your business, furthering your career, and opening new opportunities. These simple tips can help you grow your brand and accomplish all your branding goals.

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Tips for Developing Your Personal and Professional Brand

Branding yourself doesn’t have to mean selling out or obnoxiously pushing yourself, your skills, and/or your company on others. It means investing in yourself or your business as something work marketing, growing, and promoting.

Brand Yourself: Your Focus

Your focus should be on simply letting others know you (or your business) exist. This can be done by either hiring a PR company or marketing yourself on no budget, but the goal is the same: Get your name out there. Before beginning your branding journey, focus on these key elements first.

1. Become an expert. This sounds more complicated than it is. It doesn’t mean you have to be a renowned professional in your field, but rather that you should aim to be a trusted source of knowledge in an area that relates to your business. This means consistently educating yourself and sharing your ideas.
2. Get online. Without a website or social media presence, you might as well not exist. The first place people will look to find out more about you or your business is online, so you’ll want to have your full name on your website so people can easily find it as it relates to you. Develop a social media presence based on what you are offering and what your skill set is.
3. Generate awareness. This can be done through traditional marketing techniques as well as networking. You’ll want to be sure you’re connecting with others online, but don’t let your in-person and personal relationships falter either. Form relationships with people who you can learn from, teach, and who can help grow your business.

Brand Yourself: Tips

Once you have begun to expand your personal brand, you can start exploring these branding tips and practices.

1. Start blogging. Starting a blog is a great way to express yourself, but it’s also a powerful tool for building your personal brand. Write about what you know, what you want to be known for, and helpful content you have to share with others. For instance, if you want to portray yourself as a financial advisor, write blogs that include finance tips. If you want to be known as an expert salesperson, offer sales tips.
2. Create video content. Video content has been rising in popularity. It offers a unique and fun way to engage your audience and bring your brand to life. Most of your network probably can’t interact with you face-to-face on a daily basis, and video allows you to share ideas, knowledge, and even company updates in a way that is more personal within your professional community.
3. Speak at events. Getting recognition as a speaker is a powerful way to expand your reach as …read more

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Apple’s Siri AKA Karen Jacobsen talks personal branding

If somebody is the living embodiment of “Feel the fear and do it anyway” it’s Karen Jacobsen. The voice of the world’s most famous text-to-speech recognition program, Apple’s Siri and in-car navigation device TomTom, as well as the founder of her own personal development brand at , you would never believe that Karen has had to overcome personal anxiety issues and significant debt to get to where she is today.

Karen has certainly reached her destination and she shares exactly how she built her personal brand in this episode.

When she moved to New York in 2002, Karen was all geared up to follow her dream of achieving music success (and she didn’t do too badly at that either, once performing in front of an 80,000 strong crowd) but when the universe tapped her on the shoulder and led her on a path to creating a personal development brand, Karen put her head to the ground, worked hard, believed in herself even when her demons told her not to, and has achieved great, great things.

In this episode, Karen has some great words about personal branding, about overcoming obstacles from outside and internally, and she really demonstrates that with the right spirit and determination, you can achieve great things too.

PLUS, I reveal more details about the LIVE 200th episode. Let’s get started, shall we?

In this session of Small Business Big Marketing, you’ll discover:

  • How Karen Jacobsen became the voice of Siri without even realising it.
  • Why focusing your energies into one content channel (such as podcasting) can be great for your business.
  • Why it’s important to let it all out and express yourself when you are feeling frustrated in the business world.
  • How Karen Jacobsen created her own personal development brand in the face of huge debt.
  • All about The Imposter Syndrome and why it is important to feel deserving of your success.
  • How Karen transitioned from being a full time, professional musician, to the voice of TomTom and Siri.
  • Why personal brands have so much power for connection.
  • How to overcome the feelings of being overwhelmed in business, day to day.
  • How having entrepreneurial parents shaped Karen’s outlook from a young age.

Episode Timeline

  • 2.00 Feedback on Episode 190– Miss Chu divided the audience.
  • 5.00 All about the 200th episode – a live podcast being recorded on August 14th.
  • 7.20 Remember to send Netregistry your online marketing questions at the Small Business Big Marketing NetRegistry blog.
  • 13.30 I introduce this week’s guest, Karen Jacobsen – the voice of Siri and TomTom, the founder of , and a professional musician.
  • 14.30 Karen reveals why meeting Olivia Newton John meant so much to her.
  • 16.30 Karen describes how seeing her parents start a successful business from scratch inspired her as a kid.
  • 20.00 How does Karen overcome her nerves when she sings in front of a huge stadium of people?
  • 23.45 Karen describes her big move to New York City and the beginnings of her career as one of the world’s most famous voiceover artists.
  • 31.30 From becoming the voice of TomTom and Siri to creating a personal brand.
  • 39.00 When Karen felt that her experiences did not warrant attention and how she overcame this to create a personal development brand.
  • 44.00 Karen and I get to grips with The Imposter Syndrome.
  • 48.00 Talking content: Blog posts, videos, and podcasts on thegpsgirl.com
  • 52.00 I share the benefits I’ve experienced from leaning into one content medium – podcasting.
  • 54.00 Sort out your business’ small design fixes with Swiftly.com.
  • 55.30 My top three takeaways from chatting with Karen.

Resources and Links Mentioned in this Episode

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Let us know YOUR key takeaways from this episode by leaving a comment below. I personally read and respond to every comment!

How to Brand Yourself Even If You Don’t Have Any Sales?

If you’re brand new to the “Make Money Online” niche, it can be quite intimidating to put yourself out there.

You have a burning desire to build your brand as quickly as possible, but you still haven’t made any money online, so how in the world do you get started?

When I first started, I used to think about this all the time, because I had absolutely no results. My biggest struggle was figuring out how to position myself so people would actually want to buy from me and follow me on Facebook.

This is a very common obstacle that every affiliate marketer must overcome in the beginning, so let me explain three simple ways you can start branding yourself—even if you haven’t made a sale yet online …

1. Be Completely Honest with Your Prospect

First of all, let’s discuss what not to do. Many people try to “fake it until they make it.”

They try to come across as if they’re making all this money when in fact they’re not. This is something you definitely don’t want to do, because number one, most people can see right through it—and number two, it’s not really that honest.

It’s a little bit disingenuous to pretend you’re making a lot of money when you’re not—putting yourself out there as if you’ve made all this money and you have all the success when you haven’t. In the end you’ll look like a fraud, especially if someone goes behind you and checks the facts.

So my first piece of advice is just to be very honest about the fact that you’re brand new and haven’t yet gotten results. People care less about that than you might think. They’re mainly thinking about themselves and how they can benefit from this.

People do business with people they like.

When I first got into this industry back in late 2008, I had a choice between two different companies and two different people I could sign up with …

One of them was making $50,000 a month in one company, and he was very successful. The other person was in a similar company, but she had never made a sale in her life.

I ended up choosing the lady who had never made a sale in her life over the $50,0000 per month earner, and here’s why …

I felt much more comfortable talking with her. I felt she was a genuine person and really understood my goals. And I really liked her positive attitude. I felt like if I needed help I would get a lot more support from her.

But the “big earner” made me feel more like a number or just another sales- quota she was trying to reach, and she was very pushy with me. So I chose the one with less experience.

You see, new affiliates aren’t just looking for the guru with the big checkbook. The most important thing they care about is if the person actually cares if they become successful too.

So if you’re talking with a new prospect, and they ask you how much money you’ve made, just be honest with them …

You can say, “Look I’m not some fancy guru. I don’t have big million dollar checks to show you. The truth is I’m a normal person, I’m just like you on this journey but I am learning, I am very committed, and I do plan on going places and if you want to come along for the ride. And as I learn things along the way, I will teach you those things as well.

2. Bring Them along with You on the Journey

The second thing you should do is position yourself as someone who’s on a journey—someone who will bring them along for the adventure.

Explain how you’ll be attending a lot of live events; how you’ll be interviewing a lot of very successful people, and if they get started with you, then you’ll share access to all of your findings and knowledge with them.

You’ll be investing a lot of time and money in these things, and you’ll pass what you learn to them for Free—a huge benefit for anyone.

For example, let’s say you create a private Facebook group. If you’ve never done this, it’s really quite simple. Just look through the Facebook settings and you can create a group with a catchy name in about 90 seconds.

Then you put all your new buyers and customers into this group. So it’s like you’ve created this exclusive “insiders” group. They can only get into your group when they become a client.

When you’re talking with new prospects, you can tell them you have this private Facebook group that you only share with your paid clients. And if they want full access to it, they need to invest in this program and get started with you. As soon as they sign up, you add them to the insider group.

What you’re doing here is saying because you’re investing all this time and money, they won’t have to do it so much, and you will pass everything you learn to them.

Plus, you’re embarking on the journey of a lifetime, and you’re going to include them in the adventure with you.

3. Find Successful People and Leverage Their Results

The third thing you should do is find successful people and leverage their results. For example, when you go to a live training or event, there will be a lot of successful people walking around.

So if you’re brand new, start talking with these successful people. Take pictures with them.

Take out your phone and ask them, “Hey do you mind if I just record a quick video interview and I’m only going to ask you one question.“ You’ll find the vast majority of time they will say yes. If it’s just one quick question, they’ll be fine with it.

Then you can take that video and turn it into content you can share with your audience.

Even if you haven’t made millions of dollars yet in this niche, you can go find people who have—and leverage their results.

Brand yourself by association with them, and you’ll find that even though you’re not claiming to be as successful as them, people will see you alongside that really successful person.

And some of that person’s positioning in their branding transfers across to you and your branding.

4. Take Screenshots of Your Results

Here’s another thing you can do to start branding yourself. Every time that you get a positive result, you need to leverage it, and one of the best ways is to take screenshots of your success along the way.

For example, let’s say in your first month and you get three sales and you make $1,250 each time. Now, all you need to do is login to your back office, or even your bank account and take a screenshot.

When you do this, it creates instant credibility, because now you can tell people, “I’ve only been doing this for a month, and I’ve already made

$3,750. In fact, I was able to make $1,250 online in one day, and here’s the proof.”

When you show people your results, they will be more likely to believe they can do this themselves.

In fact, you could even start a lot smaller than that …

For example, even before you made $3,750 in a month, you probably had smaller results. Maybe you generated seven leads in a single day.

And it might be surprising to you, but most people don’t know how to get seven leads in a day—so you would be giving a lot value to them just by helping them get more leads.

You could take a screenshot of your new leads, and show them those results too. You can say, “Hey look, I might not yet be this big fancy guru who’s making millions of dollars, but I do know how to generate leads. In fact, on my best day I’ve generated seven leads, just look at this screenshot.”

You never know what they’re thinking—maybe they haven’t yet figured out how to generate even one lead, but YOU can show them how.

Tell them, “If you’d like me to show you how, I’ll get on the phone with you, I’ll walk you through it step-by- step and I’ll give you a Free 30-minute consultation when you get started in this program.“ And then when they buy whatever program you’re selling, you call them for 30 minutes and tell them how to get new leads.

Every result you get, whether it’s your first few clicks, you have your first bit of traffic coming in, your first few leads or even sales—you can leverage ALL these results to position yourself as the expert.

And over time, as you keep on marketing and growing your business, you will soon start making some good high-ticket commissions.

You’ll get to where you can make $3,000 in one day, and eventually you’ll have your first $10,000 a day. The moment that happens, then you can really talk about it.

From that point forward, you can tell people you can show them how to make $3,000 or even $10,000 in one day.

As long as you keep building your brand, and leveraging your results, someday you will discover that you have actually become the expert—the online marketing guru.

Hopefully you can use these three tips to create leverage in your business when first starting out and get started building your own personal brand.

Also, if you want to cut your learning curve even faster, I have a really good opportunity for you …

It’s called the Patriot Funnel System (PFS)—and it’s a “done for you” system, and great a way for you to start quickly making money online.

Developed by a retired U.S. soldier who served over 22 years in the U.S. military, this breakthrough system shows a simple way to start making $10,000 (or more) every month!

PFS breaks the process down into 21 simple steps anyone can understand. You will get instant access to training videos and other materials in your member’s area that will show you these 21 steps.

In fact, I’ll reveal how regular people from all over the world—including an 85-year old man—have made life-changing money with this system.

All you have to do is send leads (we’ll show you how) through PFS, and then you get paid as the sales are made for you.

The system works hard to turn your leads into sales, and then some of those buyers will go on to buy other products and programs through PFS.

You’ll get compensated for EVERYTHING your referrals buy, and the revenue can add up very quickly to $100s, $1000s or $10s of $1000s per month.

If you’d like more information about the amazing Patriot Funnel System … Click .

Summer slump? A great time to sort out your personal branding, Claire Trévien

In the day to day of working and living, it’s easy to forget to keep an eye on the basics and tinker them every so often. Like anything in life, these can quickly gather dust and become inefficient if not regularly oiled up (forgive the mixed metaphors here).

We’ve talked a lot on this blog about the importance of personal branding for your business. A personal (i.e an individual’s) social media account generally has more reach and influence than a business one, and this is true across the board whether you’re thinking about LinkedIn or Facebook. Increasingly, business pages and profiles are in a pay-to-play situation, whereas personal profiles have more legroom.

Below is a quick and easy guide to make sure your personal Twitter profile. If you’d like to go further, then head over to this blog I wrote last month which shows some slightly more advanced moves. 

Become a Twitter Superhero Download our document and follow the 10 steps to become a Twitter superhero in no time.

Twitter Best Practice

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Why Personal Branding Must Be Your First Focus

In today’s competitive business environment, it may seem nearly impossible to stand out. Understanding the ins and outs of personal branding is obviously the first step in the right direction. The concept can be simply defined as the method of marketing yourself and your career to improve relationships with managers, colleagues and clients. […] brand messages are shared 24 times more often if the originator of the message is an individual. May not sound exciting, but it has helped me stand out as a go-to person for those in need of a Wikipedia page. Whether you are writing articles or participating in interviews, a portfolio of helpful information and advice will propel you to thought leader status. Conclusion.In order to become a respected intellectual in your field, you have to know what you’re talking about, offer genuine counsel and really mean what you say.

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Personal Branding Blog – Stand Out In Your Career

For you, the only thing you want is to get a job. For the hiring manager, making the hire is a priority competing with many others at the same time. So what is going on in the hiring manager’s mind? Most hiring managers take no pleasure in the hiring process. It’s just one more thing they have to take care of, and they often feel insecure in making that final decision, since some of their previous hires proved disappointing.

A hiring manager also knows that making a hiring mistake could potentially ruin his reputation and credibility. While reviewing resumes she is asking herself three questions: Why should she interview you? What can you do for her? And if hired, would you be effective in filling the job duties?

Now, provided that you get invited for an interview, the hiring manager has three more qualifying questions to answer before deciding to hire you: (1) Are you particularly good at what he needs done? He is not hiring just average people. This is your opportunity to recite your accomplishments eloquently and succinctly. Do not repeat what you said in the past. Highlight only your accomplishments and the results. (2) Do you fit into his organization? This is the primary area in which you have to be convincing. You may have all the qualifications, but if the hiring manager cannot see you as part of his organization, then nothing will help you. (3) Are you committed? The hiring manager sees in you an investment—hopefully, a long-term investment. And he wants to make sure it’s a good one. He also wants to make sure you are promotable and have the potential to grow within the organization.

As you can see, the hiring process is complex for both the hiring manager and the candidate. Both sides will share in the potential rewards as well as the associated risks. The question for the candidate remains: how to increase chances of getting hired by outshining the competition? The theoretical answer is to network to the max, because statistics have proved that 60 to 80% of people found their jobs via networking. The practical answer is to mock-practice your interviewing skills. You can do that with friends or your spouse or—best of all—with a qualified career coach. The reason that interviewing skills are vital to acquire is simply that hiring managers make their decisions based on how well you interview and not on your job skills.  So what do you think?  Feel free to comment.  The more people share their knowledge on this topic the more helpful this becomes to readers.

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I am a Career Coach and my specialty is Interview Preparation. I’m known as “The Landing Expert.” My clients are 90% job seekers in transition and 10% those who contemplate a career change. CLIENTS BENEFIT FROM MY SERVICES AS FOLLOWS: • Most clients land, on average, within 5 months. • In-office clients are videotaped in an interview simulation followed by a lively discussion. • Clients get “straight-talk” coaching. This “tough-love” approach pinpoints their weaknesses quickly and lets them make real-time corrections (improvements) in performance. • Interview preparation techniques are customized for a wide range of professional backgrounds, age groups and learning styles. • Clients are trained to analyze an interviewer’s question then provide a focused response. • Clients are exposed to a variety of interview questions from across many industries. • Audio/Video and screen collaboration sessions can be recorded for future viewing. • Clients have on-demand access to “in-transition” support. SPECIAL ADVANTAGES FOR CLIENTS INCLUDE: • Interview preparation includes both verbal and non-verbal communication (i.e., body language and voice). • Based on 10 years of experience with 600 clients worldwide, new clients are taught how to confront and survive the most challenging interview scenarios. • Clients have immediate access to my network of 25,000+ Level 1 LinkedIn connections. • Clients and non-clients alike may download my free 90-page directory of job search/networking groups throughout NY, NJ, PA, and CT. • To provide the greatest possible reach, I have communication skills in five (5) different languages and offer unlimited e-mail & phone support. Get customized interview preparation and access to my 25,000+ Level 1 LinkedIn connections! Go to http://www.landingexpert.com/ then SERVICES and FEES for detailed information. Contact info: alex@landingexpert.com or ✆ 609.333.8866 EST

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10 Personal Branding Secrets You’ve Never Heard Before

What is Personal Branding?

If I’d have to summarize, I’d say that Personal Branding is the telling – and above all editing – of your story.

The reason it’s gained a lot of attention of late is that while in the early days you could get away with not editing your story, as it didn’t often leave the community you hung out with, nowadays with social media, the internet, and everything being recorded that has changed.

The simple truth is things can live a long time online – much longer than you’d like them to.

What’s more, it matters.

When people are trying to decide if you’re a suitable person to work for or with them, .

And what comes up can have a severe impact on whether they’ll continue the conversation with you or not, particularly if it’s overly negative or positive. 

And so, suddenly it isn’t just politicians who are working on projecting their image.

It’s anybody who wants to build an online presence.

Especially if this online presence is based on whom they are and what they do.

Everybody has a personal brand

David Beckham Personal Branding

The first and most important thing to realize about a personal brand is that everybody has one.

If you’ve got an online presence, whether it is being mentioned in a soccer tournament as a little boy or a YouTube video of a drunken stag night, it all becomes a part of who you are – or rather who you project yourself to be.

This matters, because it means that you can’t decide if you have a personal brand, all you can do is decide whether you want to work on it or leave it as it is.

I guess it’s a bit like mowing your lawn and trimming your hedges or letting your garden grow as it will.

If you do decide to care about projecting an , then the first step you’ve got to take is to start thinking about what you’re projecting when you do enter (or are entered) into the digital realm.

This is a conscious shift in attitude.

It means realizing that getting into a drunken argument with a friend on Facebook probably isn’t a good idea.

It also means avoiding the people at parties that go picture crazy.

You can’t delete the information, but you can steer the conversation

What-is-a-Personal-Brand

The fact is, it’s very hard to get information about yourself scrubbed from the internet.

If somebody put it up, then it’s probably going to stay up.

That can be a toe-curling thought.

Fortunately, it isn’t quite as bad as you think it is.

Most people do not get past the first page of internet searches.

So, all you have to do to start forming your brand is to start taking steps to make certain what you want to be heard is getting said more often.

If you don’t correctly understand what I mean, then look at Donald Trump.

Now, whether you agree with his politics or not (I don’t), you have to admit he’s superb at steering the conversation.

He realizes that the only way that he can move the topic on from something he doesn’t like is by saying something that people will pay even more attention to.

If you’re getting as much attention as he is, that means your statements have to be pretty outrageous to distract the crowds from whatever outrageous thing you said last time.

Fortunately, most of us aren’t that famous, so we can steer the conversation without having to resort to quite such drastic messages.

Establish what your personal image is

Personal Branding Strategy

The first step you should take is to find out what image you’re presenting online.

That means Googling yourself.

Now, don’t pretend you haven’t done it before!

This time, however, doesn’t just bask in the glory that is you (or cringe at the stories that appear) but instead perform an audit.

Which stories do you like? Which don’t you? What image are you projecting?

Can you tweak that to more correctly fit who you are or will you need to do a wholesale do-over?

How easily is the story pushed down?

Are we talking about a mention on a friend’s , or are we talking about a story in the New York Times? (The former will be easy to push down, while the latter is probably something you’re going to have to live with).

Once you’ve done that you’ve got a good idea of whether your band can easily be tweaked or if you’re going to think about getting your name changed.

Create a new narrative

The next step is to start working on the new narrative.

This means creating new mentions of yourself that present you in the light you’d like to be presented in.

The first step down this road is pretty easy.

You should begin with:

1 – Creating a web page

Most search engines are going to rate your name being mentioned several times on a website, particularly if it’s front and centre, as a mention on somebody’s blog.

And so, this will probably push down a few of your stories.

It doesn’t even have to be a crazy website, either.

Just a resume, some contact information and some links to stories that are positive about you can be enough.

That last point, by the way, is imperative.

Creating more links to material that has positive things to say about you .

2 – Help a Reporter Out

If you’ve got a lot of negative publicity and you’re in a position of authority, it’s a good idea to sign up for .

On this fantastic website, you sign up as a source and respond to reporters looking for sources.

If they think you’re in a position to give them valuable information, they’ll approach you and ask you for quotes.

This is a great way to get mentioned on news sites and, as news sites often have a high authority in SEO ranking, this will probably push down stories that you don’t want to be found about yourself further down (well actually it will push all the stories down, but then you can’t win them all).

3 – Start writing

Now, there have always been , but in recent years shaping the story out there about you has certainly been added to the list.

If you write enough, and you add enough high-quality content in your name, some of those articles will climb in the ranking and push down other content.

Don’t want to build up your website? That’s fine.

Then consider writing only as a guest blogger for high-quality websites.

You don’t even need to write the content yourself.

You can pay other people to do so.

All you need to make sure of is that your name is on there.

Of course, you don’t have to write.

You can also try to create other forms of content.

Anything that people are likely to share and backlink to will do the trick.

So if you want to design logos, create graphics, build web pages or anything like that, you should be alright.

What matters, of course, is that your name is up there.

Because if you don’t put it on your work, then whatever else it’s on (like your play and your debauchery) will get all the attention when people start doing background checks on you. 

Do not neglect your personal brand

Hot to Build a Personal Brand

The problem with neglecting your brand is a bit like neglecting the dishes.

The stuff gets caked in there after a while and what could have been scrubbed away with a little bit of soap on day one, will take a metal grinder on day 30.

After all, if people start writing up stories about you and the only thing they can find is that embarrassing article where you’re dressed like a giant penis, well that’s what they’re going to link to.

And that will cement that story ever more into place.

Don’t let that happen to your personal brand.

After all, you can throw those dishes away.

You can’t do that with your brand (unless you’re really serious about changing your name).

I suspect in years to come there will be professional companies who will manage your brand for you.

PR agencies with AI software that even spin the image of the everyman.

We’re not there yet, however.

We’ve still got to do all of that ourselves.

Fortunately, it’s not that much work. Buying an unclaimed domain costs you a few dollars a year.

Putting up a web page doesn’t have to cost anything if you don’t want anything fancy. .

Or you can read up on , spend a bit of money on it and start not just building your brand, but marketing it.

Who knows what benefits that will have down the line?

I see it as an investment.

If you only put in a little bit of effort every month, then it will grow, push negative content out of the way, and be there for when you need it.

In that way, you get to be safe rather than sorry that your mates got you that drunk, drew all over your face and put up those pictures all over the internet.


If you wish to discuss how we can develop your brand or provide graphic design for your product or business, email us at: hello@inkbotdesign.com

Inkbot Design is a Creative Branding Agency that is passionate about effective Graphic Design, Brand Identity, Logos and Web Design.

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