Ask Your Personal Network About Your Personal Branding

When you’re , it’s easy to get trapped into relying on only your own impressions of yourself.

After all, who knows you better…than you?

However, that’s exactly the problem. You know too much about yourself. There are so many various details that make up your personality. Trying to include all of them can dull the distinctness – the gestalt – of your brand.

To distill your personal branding down to its essence, you need to remove everything except for one core message. Your personal network already knows your core message. Because unlike you, they can see it from the outside.

“Your brand is what people say about you when you are not there.” – Jeff Bezos

Who should I ask about my personal branding?

Think of your biggest advocates. Not just the people who would recommend your services, but the people you can call at 2 AM in distress. The people who will always support you, no matter what.

  • Family members.
  • Business partners.
  • Buddies you share hobbies with.
  • Old friends who know your secrets.
  • Colleagues who have given you referrals.

Other people have the ability to do something that you cannot do: they can look at you from an outside perspective. This makes them better suited to define the distinctiveness of your brand than you are. They can see what elements of your character define you the best, and what is distracting from the real core message that they perceive.

Cast a wide net, and catch a lot of nothing.

When I worked as an insurance salesman, I kept trying to work Parkour into my brand.

This athletic discipline is unique, and I thought it was a great way to differentiate myself. It’s a mildly hazardous pastime, so it was a great segue into talking about liability and risk.

But ultimately, the pairing of Parkour + Insurance Salesman was distracting, and actually worked against the distinctiveness and memorability of my brand.

I would never have known this, without the Ask A Friend Survey.

The Ask A Friend Survey

As its featured on Danielle LaPorte’s excellent blog on inspiration and branding, the Ask A Friend Survey challenges you to ask your nearest and dearest 7 really tough questions:

  • What do you think is my greatest strength?
  • How would you describe my style?
  • What do you think I should let go of?
  • When do you feel that I am at my best?
  • What do you wish I were less of, for my sake?
  • When have you seen me looking my most fabulous?
  • What do you think I could give myself more credit for or celebrate more?

When I sent this survey around to my friends and family, it gave me an incredible insight about how I portrayed myself to the world around me. There were things that I did not know about my own brand…things everyone around me could see, plain as day.

My close friends liked my Parkour skills, but they didn’t like talking to me about insurance. My insurance clients didn’t even talk about Parkour – they talked about my business savvy and networking skills.

After spending two years trying to pair these two aspects of my life together, the Ask A Friend survey showed me that these separate parts of my life should remain separate. This streamlined my personal branding, and helped me stand out clearer to different groups of people.

You may be missing some obvious contradictions about your own brand.

The only way to find out…is to ask.

Here’s How.

  • Make a list of 10 people who know you really well. They should be from different areas of your life. Family, high school, business, hobbies, etc.
  • Thank them for their time. Anyone who is willing to spend fifteen minutes writing about you has got to be a good friend, and they deserve your gratitude.
  • Encourage them to be honest. Make it clear that you’re not fishing for compliments; you’re looking for the meaty, sometimes challenging feedback that helps us become a better person.

You’re probably thinking of someone right now. Someone who could give you incredible insight about yourself. Is it a friend from middle school? A former boss? An old band-mate? Leave us a comment and declare it now – who are you going to ask to help define your brand?

BEST Personal Branding Star Award 2018

BEST Personal Branding Star Award 2018

Asia Best Personal Brands

Thanks to the wonderful invitation, I recently went to the press conference of BEST Personal Branding Star Award 2018, where I get to learn how to be recognized by the society based on my personal branding and achievements.

Branding has been in existence since the early ages whereby humans used artifacts and relics to differentiate their cultures and eras. Henceforth, we have the historical Stone Age, middle ages down to our current Information Age. Slowly, countries began branding themselves by conquering others and to rule over their nation. Through influence, they created regional organizations such as NATO and the Commonwealth.

Business awards are getting popular within the business circle to honour distinguished individuals, companies and brands for their talents and performances. Awards help to enhance a brand, individual and company’s credibility. However, most business awards in the market currently are targeting at corporation and organization level.

Everyone is unique, that is why Personal Branding is just as important. Come from a wide industry, these individuals possess great values in making their world a better place to live in, yet they are not been given the recognition they deserved.

Started 2017 in Singapore by Andrew Chow, who is also the author of best-selling books on social media, public relations and personal branding, Best Personal Branding Star Award is to acknowledge these amazing individuals which has impact or left a strong influence on their personal achievements as an individual, not their corporate accolades. This award recognizes their personal influence, exposure, strengths, skills, and positioning which have made a positive difference in their professional life.

With vision to build an Asia Business Leaders Network based on personal branding, individuals from all walks of life are welcome to join, including International speakers, Training and development, Insurance and financial services, Property services, Authors and publishing, Entrepreneurs, Professional entertainers, Network marketing professionals, Spa and wellness, Medical and legal professionals, and etc.

Candidates for Best Personal Branding Star Award are shortlisted based on very strict judging criteria, where they have to fulfill at least 3 of the following 8 criteria : High profile, Tribe building, Media exposure, Intellectual property, Overseas presence, Active in charity, Existing award winners, as well as Nomination from previous winners.

1. High Profile
Candidate should possess a considerable social media following on at least one of the following :
– LinkedIn consists of social selling index of 50 and above, or more than 500 connection.
– Facebook with more than 1000 fans on page.
– Instagram with more than 500 followers.
– Twitter with more than 1000 followers.

2. Tribe Building
Candidate is known for creating their own network :
– A regular business or social networking group founded by the candidate.
– An office bearer to an association (NPOs) not more than 3 years ago.
– A founding member of an online movement.
– Possess your own online or traditional media.

3. Media Exposure
Candidate is featured, interviewed or mentioned in the traditional media on at least one of the following :
– By TV, radio stations or press from local or regional countries at least 3 times or more.

4. Intellectual Property
Candidate owns at least one of the following IP :
– Solely written and published a book (ebook will not be considered) and distributed in any local or regional book store.
– Created an app available for download either on Playstore or IOS.
– Possess a patent or trademark filed within the local country.

5. Overseas Presence
Candidate must show proof of conducting business overseas to at least 3 countries through the following :
– Appointed at least 3 distributors overseas for products and services.
– Conduct overseas training or talks in at least 3-5 foreign countries.
– Your online products have been sold to at least 5 different countries.

6. Active in Charity
Candidate must show considerable involvement in charitable organisations or activities :
– Serves as a member of the board for a charity organisation for at least a year.
– Serves as a regular volunteer in a voluntary welfare organisation (VWO) or charity.
– Well-documented fund raising activities for charity.

7. Winners of Awards in the Past
Candidate must be winners of other similar business or professional awards in the past :
– Winner of corporate award presented by organisations who are still active currently.
– Winner of professional award presented by their own business associations.
– Winner of personal brand award or individual honour bestowed by the local government.

8. Nominated by Past Winners
Candidate must be endorsed or nominated by at least 2 past winners of the award :
– Winners of the past award can be from the same country or overseas.
– Winners of other brand award will not be accepted.

Some of the finalists of Best Personal Branding Star Award, including Dato’ Dr Nicholas Ho, Dr Wendy Liew, Andrea Chow, Ivy Hew, and many more. Submission of nomination forms and supporting documents is opened now till 1st October 2018. The announcement of result will be made on 1st November 2018 while the award ceremony will be held on 22nd November 2018.

On a side note, the tribe of the Best Personal Branding Star Award will be connected by , an integrated platform for all main communication and contact points from phone, email and social media platforms. It is both a directory and a centralized platform for Best Personal Brands in Asia to connect. Each winner will have their profiles listed and can be easily shared via different platforms.

* Comic drawing by , one of the winners of Best Personal Branding Star Award 2017 in Singapore

Personal Branding: A #CMWorld Twitter Chat with the CMWorld Community

You can learn a lot about someone on social media. They tell teens to be careful what they post (which really is just a good life lesson in general, right?) and we hear that we shouldn’t overshare on social media.

But, what if you’re the voice of a brand, an active and engaged employee, or someone trying to build a business, grow a business, or make connections? Enter the world of personal branding. Personal brands can take many forms, but one thing is clear: personal branding establishes and promotes what you stand for.

In yesterday’s #CMWorld Twitter chat, our community talked about what we think about personal brands, how we grow our own, some caveats, and some opportunities.

Read on to get our community’s take on the idea of personal branding and check out some of the highlights on our Twitter Moment.

A2: Be like Frank Sinatra and heed the advice in “I Did It My Way.” Your personal brand is a reflection of who you are as a person. Ask yourself, “What do I want to be known for?” #CMWorld

A2 What makes me interesting? Why should people care? What value am I bring to their life? What am I doing to inspire myself thus inspiring others? Look at Will Smith’s IG. He is very much a personal brand that I enjoy watching. #cmworld

A2: Who you’re trying to reach, what value you bring, what sets you apart. #CMWorld

A5) First off, just be YOU. Trying to be like someone else creates a persona you have to work at maintaining and it shouldn’t be “work.”
2nd, find people who resonate w/ your values, views, ethics, etc. that you can connect with and grow together.#CMWorld

— Jason Schemmel – Podcaster. Speaker. #GSDChat🎙️🤯 (@JasonSchemmel) August 7, 2018

A5 YOU can help with the process. Be yourself. The more genuine you are, the less you focus on a “brand,” the stronger it will be. #cmworld

A5: I like looking through the list of great brands I follow, and wonder why I follow them. The answers will help me define my own brand. #CMWorld

So, what defines you? What is your personal brand? Is this important to you as you grow as a marketer, or as you grow your brand? We’d love your thoughts in the comments below!

Many members of this community who were on this chat today will be at Content Marketing World 2018. Join us! Code SM100 saves $100! .

Art VS The Artist: Personal Branding for Artists – Blaine Fuller – Medium

Art VS The Artist: Personal Branding for Artists

Making everything about yourself is often looked at as self-indulgent or narcissistic, but if your an artist, it’s integral to your success. Art is an extension of the artist, so if the artist tries to hide, they are caught in a web of contradiction.

As an artist you need to relinquish yourself from thoughts of fame being just a result of good art. Fame has to come with good art or no one will know it exists. There are exceptions to every rule (Banksy, Thomas Pynchon) but anonymity is very rare. Why make things harder on yourself by trying to be an exception? Visual content rules the internet and people want to follow people. People with opinions. A personal brand is just a person with a strong opinion that is visualized or acted out.

At the surface, looks are an important facet of differentiating yourself from the rest. Initial impressions are based on looks. It’s unavoidable. Embrace the fact that you are the head of a company that produces art. You need to represent the company. This can mean taking advantage of your god given deformity or a peculiar scar, changing your hairstyle, getting a tattoo, or shaping your facial hair or eyebrows in a bizarre fashion (Frida Kahlo) are all viable options. Secondly, you’ll want to think about the way you dress. It doesn’t all have to be outlandish either. Many masters of the arts were suit-and-tie guys and that’s completely acceptable as well. Find your ‘thing’ and stick to it.

Keeping in line with sticking to your guns, you need to be consistent not only in your physical looks, but also in your digital looks. Your social media and website are also representing your art and your business, so keep the aesthetics the same across the board on each platform.

This is not to say you can’t ever re-brand. David Bowie was famous for re-branding himself constantly and that was both in an effort to find what stuck to the wall and later, after cultivating a real fandom, exploring his own tastes. The suits might say it’s a risky move, but remember, you’re the artist and you know best. With each incarnation of David Bowie, he had a clear vision in what he was trying to attain and that’s what is really important. Each look, sound, and show was developed with clear and conscious thought behind them.

The easiest way to brand yourself is to ask yourself ‘what do I like’? If you like motorcycles, you probably already sing about motorcycles, or paint motorcycles or photograph motorcycles, so why the hell aren’t you driving a motorcycle? If you like to look like a slob and wear slippers and a robe and drink white Russians, that’s a brand, too. Just choose something.

If you like to blend in with a crowd, look totally average, act totally average, AND you like to make art that you hope other people will like, I have a hard time believing you. It’s a complete oxymoron to say you love to be in front of the camera, your face on a big screen, but hate to have people look at you in the streets or recognize you at a restaurant.

Personal branding is about storytelling. When you hear about Dostoevsky gambling away his book advances repeatedly or Sid Vicious smashing through a glass door at a hotel in San Francisco, we’re talking about legends, not their writing or music. But these legends only serve to enhance the art that these people made. Humanity can’t understand people unless they are caricatures of themselves. Every individual is a character underneath it all, so discover your character, and embrace that person. Who doesn’t want to do what they like all the time? Being reserved will get you nowhere when trying to get you and your art discovered.

People change their names in the arts frequently to find something that suits their image better and is easier to remember. Changing your name is just you taking control over what your parents dictated to you. Stay in line with having a strong opinion. It’s important when it comes time for someone to Google you and they can’t spell your name correctly.

Talk about what you want. Does your brand like to get involved with politics? Are you a funny person that likes to joke around? In Kindergarten we were tasked with defining our personal brands by spelling out our names and using adjectives for each letter in our name to describe ourselves. Use this tool and discover who you are. Have a vision and be confident about it.

is a nomadic artist currently residing in Los Angeles. His mediums include, but are not limited to, film, photography, performance, poetry, prose, and fashion design.

Source

https://medium.com/@blainefuller/art-vs-the-artist-personal-branding-for-artists-a4c819418de3?source=rss——marketing-5

Not Your Father’s LinkedIn: 3 Ways LinkedIn is Now a Major Personal Branding Platform – Digital Product One

One of the biggest myths about LinkedIn is that its members are only stiff-shirted job seekers, recruiters, and companies looking for talent.

While all three of these categories are represented in the 500 million plus who use LinkedIn, it is not primarily why executives and the businesses they represent use the platform.

In fact, many are turning to LinkedIn as a branding tool – both for their personal and professional brands.

Hoping to shed its cold reputation, the platform has put newfound emphasis on community and the passion professionals of all industries have for their careers; the more “human” side of work, if you will.

It has showcased this through a number of promotional materials (like the video below) as well as several updates to the platform focused on connecting and sharing thought leadership.  

A LinkedIn blog post published last year pointed out that “sharing your expertise… is one of the best ways to drive great conversations and discover new opportunities.

Whether it’s a new job or…to meet other professionals with similar interests that can help you get ahead, we want to make it even easier for you to share your experience and perspectives.”

Here are a three ways LinkedIn has evolved to achieve this vision and become a major branding platform for business:

1. Rich-content Features

One of LinkedIn’s key initiatives over the past several years has been the development of features that allow executives and brands to publish a variety of content in a more effective way.

As a result, you now have the ability to share content in short-form status update as well as long-form, native blog posts.

Plus, you can now publish video content directly on the site as well.

Publishing directly on LinkedIn benefits brands and their executives by giving them a larger, inherently more active forum to reach their customers and even a new audience using content marketing.

But it doesn’t stop there.

You can also post multimedia content on your LinkedIn Company page and on your personal profile, adding new and dynamic dimension.

One influencer who has been capitalizing on these features is Gary Vaynerchuk. Gary posts several times a week, using not only video, but publishing links, insightful statuses, and responding to comments. 

With 2 million followers and his latest post (published 15 hours ago) already generating 1196 likes and 142 comments, it’s clear the LinkedIn audience is responding.

2. Focus on Personal Brands & Influencers

Looking at Gary Vee, it’s clear that LinkedIn, while still useful for job seekers, has also been embraced by executives and companies who want to build brand reputation and subject matter expertise.

Richard Branson, Jack Welch, and Bill Gates are other big names who have turned to LinkedIn in recent years to maintain their personal brands, sharing updates via video, photos, and statuses.

Let’s take a close look at Richard Branson, for example.

Richard Branson uses LinkedIn to promote his books, and his many ventures like the Virgin Hyperloop:

By keeping his over 14.5 million followers up to date using LinkedIn, Branson solidifies his position as a thought leader in the many industries his companies have interests and keeps eyes on everything he’s working on.

Richard Branson and most big names have “Influencer” profiles that are invitation only, but even with a standard profile, you can make your updates public allowing individuals to “follow” you, even if you’re not personally connected.  

One of the newest features is Career Advice.

Career Advice on LinkedIn gives you the opportunity to help others by becoming a career mentor.

The platform looks at your profile then suggests other members who may benefit from your knowledge/experience, and it’s up to you to start the conversations.

While more private, with Career Advice you can still expand your audience, build your personal brand, and establish subject matter expertise. Plus, you’ll be creating more one-on-one connections that could benefit you in the future.

Another new feature is LinkedIn Learning.

LinkedIn Learning is the result of the organization buying Lynda several years ago, and it allows users to take online courses right on the platform.

While a feature available to paid users, LinkedIn Learning can potentially offer another way for brands and experts to promote their subject matter expertise.

If you’re interested in being an instructor on Learning, LinkedIn has an online application process that can be found here. 

3.  Improved Engagement & Communication

Thought leadership is just as much about how engagement as it is sharing knowledge.

In this vein, LinkedIn has improved its messaging feature, offering you a more human opportunity to communicate directly with your prospects and customers.  

With LinkedIn’s new direct messaging, you can see when someone is on the platform and talk to them in real time.

This screenshot shows my connections. Next, to the ones that are currently online, there is a solid green circle. That means they are available for a message.

This creates the opportunity for a live chat, or instant messaging, mimicking the experience of an in-person conversation more realistically.

When someone is active, you no longer have to just send a message and wonder “did they get the message?” and “when will they respond?”

LinkedIn also provides a forum for discussion and engagement via LinkedIn Groups and LinkedIn Company Pages.

LinkedIn Groups

Boasting more than 2 million groups, there is an excellent chance you can find a LinkedIn Group that relates to your market.

By posting new discussions, sharing industry articles, and commenting on discussions relevant to your field in a LinkedIn Group, you build a reputation as someone with vast actionable knowledge, who provides valuable insights.

LinkedIn Groups have seen a resurgence in recent months, due in part to an effort by the organization and group owners to make them more relevant through topical discussions and group promotion.

One caution, however; the interactions in a LinkedIn group are different from other content marketing/branding features on the platform.

They run according to strict customized guidelines and need to be devoid of sales pitches and promotion, or run the risk of getting banned.

One example of a successful group on LinkedIn is the Social Media Marketing Group, with 1.8 million members.

Its members are posting about relevant topics in social media marketing 3-5 times a day, fostering lively discussions with fellow social media professionals.

Jumping in on these discussions is an effective way to showcase applied knowledge and help others in the process.

LinkedIn Company Pages

There are now more than 18 million LinkedIn Company Pages and with good reason.

Unlike a LinkedIn Group (unless you created it), you are in control of the conversation on your company page. You can post any update about your company and be as promotional as you want, without concern for moderation.

Major brands, such as Starbucks, GE, Ford, and Virgin are using their company pages to engage their followers and promote themselves.

Here’s the GE Aviation Company Page that boasts more than 180,000 followers.

Their status updates are more commercial and promote their products and services, as well as conferences and trade shows they are attending.

A LinkedIn Company page is also a great place to attract candidates for positions at your organization.

Starbucks (below) has a whole section on “Starbucks Life” on their LinkedIn Company page that talks about the company culture, and lists career options with the organization.

Takeaways

In my work with executives and companies on how to use LinkedIn for business, I find that a good percentage of them are drastically underutilizing the platform.

LinkedIn is not the same platform it was 12, 5, even 2 years ago. It has become a feature-rich social media business hub that can add to your branding efforts and subject matter expert reputation.

Take time to explore the new features that can help to build your brand and you’ll reap big rewards.

Personal Branding: 5 Reasons to Brand Yourself – Tax Twerk©

Have you ever wondered how Personal Branding can help you? In this video blog you will discover the top 5 Reasons to Brand Yourself.

Join the Entrepreneur Bootcamp November 26-27 2016 in Cyprus at https://www.entrepreneur2016.eu. Media Sponsor: sigmalive.com

About Pavlina Papalouka:

Pavlina Papalouka is an entrepreneur, seminars organiser, personal branding expert, personal development coach, and speaker. Her passion is helping people overcome their limitations and unlock their true potential. She is pursuing her passion by organizing live seminars and online events, offering online education programs and speaking.

Connect with Pavlina on: http://www.pavlinapapalouka.com/
Subscribe to Pavlina’s Youtube Channel: https://www.youtube.com/user/PavlinaVideoBlog

Personal Branding: 5 Reasons to Brand Yourself

Wouldn’t your life and business be easier if the right clients, people and opportunities found you and asked to work with you and buy your products or services, instead of you going after them to make a sale?

If you answered yes to this question, then Personal Branding can help you! Its actually necessary for anyone who wants to stand out in today’s market.

So what are the top 5 reasons brand yourself?

#1 People will google you anyway.

#2 You attract better clients and opportunities.

#3 You position yourself as a top expert in your niche and stand out from the competition.

#4 You need to market yourself in the year you live in.

#5 You build credibility and trust around your name, your products or your services.

Entrepreneur Insights by Sigmalive:

Each week we bring you an inspiring person or message to help you discover strategies, ideas and trends, on how to create success in your life and business.

Official Website: http://www.sigmalive.com/
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Top 5 Personal Branding WordPress Themes for Blogs & Businesses

“These themes are hand-picked for their outstanding design quality, features, and customer reviews.”

Need to build your personal brand?

Whether you’re a personal trainer, web developer, or life coach, you’ll find just what you need below. These themes aren’t just designed to look good, they can be the most effective marketing tool you have too.

A great WP theme helps you grow your business. With contact forms, testimonials, and pricing layouts, you’ll have all the tools you need to educate visitors about your brand and turn them into happy new clients. And, you’ll do it all while you sleep with a modern and responsive website.

Ready to see the themes? Keep scrolling to find the top picks for personal branding WordPress themes.

Personal Brand WordPress themes

Every theme here has been updated recently and is working with the latest version of WordPress. As modern themes, they’re all 100% responsive which means they adapt to different screen sizes. Your site will look and perform great on laptops, tablets, and mobile devices.

Didn’t find a theme you like?

Divi is the most flexible theme ever made. Try it for your website today!

Try Divi Now

Which personal branding theme is right for you?

For sole proprietors and independent contractors, You is likely the best choice. It has a clean and sensible design for promoting your brand alongside your services and achievements.

Tribe and Coaching are both great options for coaches, but they can serve any type of personal website. If you like either design, take a closer look at the demos and features available because they’re quite customizable.

For bloggers, Untold Stories is excellent. The sidebar is an obvious place to add an avatar and short bio, so you can promote yourself as you publish and share new content on the site.

Lastly, Unique is the best option for an online resume or more career-oriented website. If you want a simple and beautiful site to display your credentials, you’ll be happy with this curriculum vitae theme.

Get fast hosting for this theme and a FREE domain when you signup.

X

Source

https://www.competethemes.com/blog/personal-branding-wordpress-themes/

Not Your Father’s LinkedIn: 3 Ways LinkedIn is Now a Major Personal Branding Platform

One of the biggest myths about LinkedIn is that its members are only stiff-shirted job seekers, recruiters, and companies looking for talent.

While all three of these categories are represented in the 500 million plus who use LinkedIn, it is not primarily why executives and the businesses they represent use the platform.

In fact, many are turning to LinkedIn as a branding tool – both for their personal and professional brands.

Hoping to shed its cold reputation, the platform has put newfound emphasis on community and the passion professionals of all industries have for their careers; the more “human” side of work, if you will.

It has showcased this through a number of promotional materials (like the video below) as well as several updates to the platform focused on connecting and sharing thought leadership.  

last year pointed out that “sharing your expertise… is one of the best ways to drive great conversations and discover new opportunities.

Whether it’s a new job or…to meet other professionals with similar interests that can help you get ahead, we want to make it even easier for you to share your experience and perspectives.”

Here are a three ways LinkedIn has evolved to achieve this vision and become a major branding platform for business:

1. Rich-content Features

One of LinkedIn’s key initiatives over the past several years has been the development of features that allow executives and brands to publish a variety of content in a more effective way.

As a result, you now have the ability to share content in short-form status update as well as long-form, native blog posts.

Plus, you can now publish video content directly on the site as well.

Publishing directly on LinkedIn benefits brands and their executives by giving them a larger, inherently more active forum to reach their customers and even a new audience using content marketing.

But it doesn’t stop there.

You can also post multimedia content on your LinkedIn Company page and on your personal profile, adding new and dynamic dimension.

One influencer who has been capitalizing on these features is . Gary posts several times a week, using not only video, but publishing links, insightful statuses, and responding to comments. 

With 2 million followers and his latest post (published 15 hours ago) already generating 1196 likes and 142 comments, it’s clear the LinkedIn audience is responding.

2. Focus on Personal Brands & Influencers

Looking at Gary Vee, it’s clear thatLinkedIn, while still useful for job seekers, has also been embraced by executives and companies who want to build brand reputation and subject matter expertise.

Richard Branson, Jack Welch, and Bill Gates are other big names who have turned to LinkedIn in recent years to maintain their personal brands, sharing updates via video, photos, and statuses.

Richard Branson uses LinkedIn to promote his books, and his many ventures like the Virgin Hyperloop:

linkedin-branding-richard-branson

By keeping his over 14.5 million followers up to date using LinkedIn, Branson solidifies his position as a thought leader in the many industries his companies have interests and keeps eyes on everything he’s working on.

Richard Branson and most big names have “Influencer” profiles that but even with a standard profile, you can make your updates public allowing individuals to “follow” you, even if you’re not personally connected.  

One of the newest features is Career Advice.

Career Advice on LinkedIn gives you the opportunity to help others by becoming a career mentor.

linkedin-branding-career-advice

The platform looks at your profile then suggests other members who may benefit from your knowledge/experience, and it’s up to you to start the conversations.

While more private, with Career Advice you can still expand your audience, build your personal brand, and establish subject matter expertise. Plus, you’ll be creating more one-on-one connections that could benefit you in the future.

Another new feature is LinkedIn Learning.

is the result of the organization buying Lynda several years ago, and it allows users to take online courses right on the platform.

linkedin-branding-linkedin-learning

While a feature available to paid users, LinkedIn Learning can potentially offer another way for brands and experts to promote their subject matter expertise.

If you’re interested in being an instructor on Learning, LinkedIn has an online application process that can be found here. 

3.  Improved Engagement & Communication

Thought leadership is just as much about how engagement as it is sharing knowledge.

In this vein, LinkedIn has improved its messaging feature, offering you a more human opportunity to communicate directly with your prospects and customers.  

With LinkedIn’s new direct messaging, you can see when someone is on the platform and talk to them in real time.

This screenshot shows my connections. Next, to the ones that are currently online, there is a solid green circle. That means they are available for a message.

linkedin-branding-direct-messaging

This creates the opportunity for a live chat, or instant messaging, mimicking the experience of an in-person conversation more realistically.

When someone is active, you no longer have to just send a message and wonder “did they get the message?” and “when will they respond?”

LinkedIn also provides a forum for discussion and engagement via LinkedIn Groups and LinkedIn Company Pages.

LinkedIn Groups

Boasting more than 2 million groups, there is an excellent chance you can find a LinkedIn Group that relates to your market.

By posting new discussions, sharing industry articles, and commenting on discussions relevant to your field in a LinkedIn Group, you build a reputation as someone with vast actionable knowledge, who provides valuable insights.

LinkedIn Groups have seen a resurgence in recent months, due in part to an effort by the organization and group owners to make them more relevant through topical discussions and group promotion.

One caution, however; the interactions in a LinkedIn group are different from other content marketing/branding features on the platform.

They run according to strict customized guidelines and need to be devoid of sales pitches and promotion, or run the risk of getting banned.

linkedin-branding-linkedin-groups

Its members are posting about relevant topics in social media marketing 3-5 times a day, fostering lively discussions with fellow social media professionals.

Jumping in on these discussions is an effective way to showcase applied knowledge and help others in the process.

LinkedIn Company Pages

There are now more than 18 million LinkedIn Company Pages and with good reason.

Unlike a LinkedIn Group (unless you created it), you are in control of the conversation on your company page. You can post any update about your company and be as promotional as you want, without concern for moderation.

Major brands, such as Starbucks, GE, Ford, and Virgin are using their company pages to engage their followers and promote themselves.

Here’s the GE Aviation Company Page that boasts more than 180,000 followers.

linkedin-branding-company-page-GE

Their status updates are more commercial and promote their products and services, as well as conferences and trade shows they are attending.

A LinkedIn Company page is also a great place to attract candidates for positions at your organization.

Starbucks (below) has a whole section on “Starbucks Life” on their LinkedIn Company page that talks about the company culture, and lists career options with the organization.

Takeaways

In my work with executives and companies on how to use LinkedIn for business, I find that a good percentage of them are drastically underutilizing the platform.

LinkedIn is not the same platform it was 12, 5, even 2 years ago. It has become a feature-rich social media business hub that can add to your branding efforts and subject matter expert reputation.

Take time to explore the new features that can help to build your brand and you’ll reap big rewards.

Source

https://www.impactbnd.com/blog/build-personal-brand-on-linkedin