Craig- 203 Personal Branding- How To Build From Zero On Twitter For Peanuts – Grey, Grizzled, And Gaijin

Craig note:  Discussing realistic, free (low-cost) strategies for building personal brands on Twitter… (Enjoy!)
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My Personal Embarrassing (Humble) Twitter Start

Last September, I made a choice to see how far I could get as a writer. Unfortunately, every expat in Japan (and around the world) has the exact same idea. Of course, I knew this to be true long, long, long ago. So, there was some catching up to do.

Survey The Social Media Scene

The proliferation of social media allows people to post content 24/7.

99% of that content is junk.

And, 99% of the people don`t care, because they are not trying to “make it” big.

But, the 1%. That`s you and me if you are reading this post. We have huge, huge, huge dreams of social media success. But…

The 1% does not post junk.

And, the 1% cares very, very, very much how they use their time and money (often lots of it) to build their personal brands. You can feel like a little lost sheep among the big, bad social media wolves. Trust me, I was the weakest of lambs.

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This was me after an hour on Twitter.

Last August, I got two profile visits and 14 impressions the entire month on Twitter. So, when I tell you this story, I am telling you as someone who was at the very, very, very bottom rung of the Twitter social media ladder. If that is you, too, there is hope for you.

As of this post, there are 3,653 super, super, super kind folks who “follow” Grey, Grizzled, And Gaijin. And, our Twitter gets 18,000+ profile visits a month along with 240,000+ impressions. (I hate the word “follower.“)

To be sure, Taylor Swift is not quaking in her designer cowboy boots any time soon. But, we have gotten people`s attention over the past several months. Hopefully, you can take something from this post to help your dreams of social media success come true.

(Notice the subtle shift to “we.” That`s an important first step in real social media branding success. “`I` is limited, `we` are not.”)

Create A Blog

The first order of business was to create a blog. That`s this completely free site you are reading. We sifted through some of our best content, and the new site was up and running in minutes.

The next step was building a large bank of posts. At first, the posts were short (about 500 words). But, we posted daily. And, the posts were shared multiple times a day on Twitter and once a day on Facebook.

The response was muted, but we stayed the course. Once the Grey, Grizzled, And Gaijin blog hit about 100 posts, the content came out 3-4 times a week. It has grown as our social media influence has increased. And, it is the flagship of our social media.

Design A Logo

We designed a simple logo to use on social media.
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The logo was created on MS Paint. Soon after, we posted our original content on Twitter relentlessly using this logo. The response was again muted. But, we stayed the course. And, the logo is now closely identified with our personal brand. (Are you seeing a theme here?)

Use Hashtags

We debuted #greygrizzledandgaijin as a personal brand hashtag. But, of course, nobody outside of all but our most loyal fans knew what that was (or cared enough to find out). We adjusted our social media hashtags to better reflect our content traffic goals.

#Japan
#japan (use both)
#japanesefood
#jetprogramme
#jetprogram
#esl

We posted a steady stream of content from our personal archives anywhere from 15-75 times a day seven days a week for months. And, yes, that`s a lot of Twitter posting. We lost people early on as they were overwhelmed by our sheer Tweet volume. But, the short-term losses led to long-term gains.

The more established brands in Japan, personal and business alike, eventually connected with us. We spent hours liking, retweeting, and engaging every Twitter user who liked or retweeted us. In the end, we were too annoying persistent to ignore. That paid dividends over the long haul, and it is still doing so today.

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Sponsor Tokyo Munchies

(Caveat:  You had better have some great content if you are going to extreme Tweet for any length of time. You will anger the masses with a flood of junk. We have 12 years of pictures and unpublished content.)

Build Then Expand Your Core

The English teaching expat market was a good place to start. It was an area we were knowledgeable in, and it was something we could quickly create blog content about in bunches. It was guaranteed to get some engagement. That worked well up to a point, but we encountered our first social media ceiling.

Think Bigger Picture And Cast A Wider Social Media Net

Foreign English teachers in Japan are so, so, so niche. And, there are many, many, many websites, YouTube channels, and podcasts dedicated to that demographic. There is nothing wrong with such a narrow focus. But, we wanted to go in a unique direction.

The Grey, Grizzled, And Gaijin blog content turned to deeper life issues, more general expat and travel themes, and social media thoughts. We added several new hashtags to our new content.

#travel
#expat
#life
#SocialMedia

This provided an opportunity to get our content in front of  larger segments of Twitter users outside of Japan. At this point, we did not have more than 400 “followers” on Twitter.

The number of “followers” was not a concern for us. But, we reached out to people who found us not worth the time. We followed more people, and naturally a few of those people followed us back. But, it was at a rate of 5-10%. That was disappointing. But, the issues were addressed head on with our engagers.

Grey, Grizzled, And Gaijin reached out to our core in a series of multiple choice surveys and #twitterchat events. It took several attempts and weeks to collect enough data. But, in the end, it was clear:  The core supporters of Grey, Grizzled, And Gaijin did not care about English teaching in Japan.

They were more interested in Japan-related news story content, food/travel pictures, Japanese culture, and social media. We focused our content (original and third party) towards those people.

Share Others Especially The Little Guys

We posted more current Japan-related news content. These news stories got far, far, far more interaction than most of Grey, Grizzled, And Gaijin`s original content, save for the food pictures.

There was a conscious effort to post third party food pictures and news stories to the feed while mixing in our original content. We actively promoted quality content from other expats here.

There was a 15:1 ratio of other content posted to our own. We still maintain that ratio in general. Grey, Grizzled, And Gaijin is very, very, very supportive of the independent expat content creators in Japan.

Sadly, 99% of the people and companies did not share our content back in kind. But, there were nice folks and companies who did. That increased our exposure and influence. Then, suddenly, Grey, Grizzled, And Gaijin plateaued at about 1,500 “followers.” But, we stayed proactive.

We looked for ways to get more interaction from our passive core audience. Many, many, many of our supporters were interested in finding new jobs in Japan or in their home countries. There was an opportunity to develop new connections. And, we seized upon it.

Give Away Free Stuff

Grey, Grizzled, And Gaijin offered free resume-CV and cover letter assistance to any engager. Of course, people were skeptical. But, we helped several people with their application materials. We only asked in return that IF they were pleased with the help we provided them that they give us a shout out. And, they did.

Too, we offered to let folks write guest contributions for the blog. And, we got a few people who did, and we promoted each of them very, very, very regularly. It gave the blog a bit more of an official feel by having the guest bloggers.

Unfortunately, our growth plateaued once more. At that point, we made (and continue to make) a daily effort to engage people as they head out for their work day in Japan or when they are returning home from work. These posts get strong levels of interaction.

We also offered our novelon Amazon as a free promotion. It was an opportunity to give something to everyone. And, it allowed us to drive people to the Grey, Grizzled, And Gaijin blog.

Find Creative Avenues To Repackage Content (Yours and Theirs

Too, we use Paper li. It is a content curation website. It is free on the basic level. You can create a custom newspaper. Paper li collects content and publishes under your brand`s umbrella.

It also automatically gives shout outs to several engagers and uses various hashtags. The news story collection is popular among our core. People took notice of our efforts to showcase more influencers.

Get Sponsors To Increase Your Reach Into Untapped Markets

We sought out sponsors for the Grey, Grizzled, And Gaijin blog. We traded on our active Twitter brand and social media acumen. We put together a small network of businesses and artists as official Grey, Grizzled, And Gaijin sponsors.

Grey, Grizzled, And Gaijin actively supporters our sponsors driving traffic to their brands and websites. In return, they actively engage us on Twitter. This symbiotic social media relationship has been very, very, very useful in increasing our visibility and influence. The small businesses, too, report an increase in website and Twitter traffic.  

Design Effective Infographics

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We created new infographics to promote our authentic personality while cross promoting the Grey, Grizzled, And Gaijin blog.

Canvais an excellent free (in-app purchases) infographic creator. The basic level has met our needs in this area. Canva allowed us to create a variety of sponsor-related and personal branding content.

Too, we used (and continue to use) Buffer. Its basic service lets us cycle through ten posts per day at peak times. This allows us to give greater focus to the Grey, Grizzled, And Gaijin blog content creation.

In addition, we respond to our engagers through Tweetdeck. It is an older program for Twitter. But, it is free, and it works well.

Get A Tool For Your “Follower” Management

Grey, Grizzled, And Gaijin uses Crowdfire. The Crowdfire application allows us to streamline our “follower” list while reaching out to new folks on Twitter. The free level is fine early on in your personal brand building process.

Unfortunately, the daily use limits of the basic Crowdfire service make large-scale social media management an inefficient process. Grey, Grizzled, And Gaijin hit about 1,000 followers, and we realized a change was necessary. One that would cost us money out of pocket.

The Pluto plan offered by Crowdfire was our choice. Grey, Grizzled, And Gaijin is pleased with the return on our investment (about $11 USD) a month. The price varies by length of committment from the user. The annual fee of about $50 USD appears to be well worth it. It is a subscription change we are making in the next billing cycle.

Final Thoughts- Bringing It Full Circle
Thanks Patrons for their support!correct

So, there you go. That`s how we went from zero to (small) social media hero. Let`s recap, so you have a clear plan of action as you go forward with your own social media.

  1. Create a blog.
  2. Design a logo.
  3. Be relentless liking and retweeting early on while “following” more people.
  4. Post quality content (especially photographs).
  5. Adjust Twitter hashtags to make sure your content is getting seen by your real core.
  6. Use Twitter surveys and #twitterchat to discover true data patterns and emerging trends within your core. (Twitter also offers limited data for free.)
  7. Make smart social media pivots in response to the true desires of your core audience.
  8. Offer free services and special content.
  9. Beat competitors (and collaborators) to the punch in thanking and supporting people.
  10. Cross promote with smaller businesses on Twitter.
  11. Employ automated social media tools effectively. 
  12. Make a small investment in a “follower” management program.

Please let us know if this advice was helpful to you. We would also love to hear how you are building your personal brand(s) on Twitter.

Give us a shout out any time!

Grey, Grizzled, and Gaijin

Got a Question for the Grey, Grizzled, And Gaijin Mailbag? Send it to: on Twitter!

 “Success doesn`t come to you. You go to it.”- Marva Collins

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Personal Branding Online: Essential in the XXI Century?

Personal branding might sound like a buzzword, but it’s so much more than that. Especially at the beginning of anyone’s career.

What is Personal Branding?

It is believed that term personal branding was popularised by management expert Tom Peters, who made a pledge for us to become the CEO of Me Inc. In his article for Fast Company, Peters suggests we should start treating ourselves as any other known brand, diagnose our USPs (unique selling points/propositions), and identify our brand values.

Why Should I Become a Brand?

Personal branding has many benefits, but a lot of people, including Tom Peters, would point out getting established in a job market as the main one. At the beginning of career, it’s very important to stand out. Especially in creative industries such as public relations. All graduates are smart, all of them have work experience under their belts. How to convince the employer that you’re really the one?

Personal branding can help get your name in front of your future bosses and make you more recognisable. It can show your passion and tell them more than your CV. My favourite benefit of branding oneself, however, is that it can help you connect with like-minded people, find you mentors and people who can guide you through the meanders of your career.

How Do I Take Care of My Personal Brand?

Just like with any other brand, you’ve to be patient—you won’t be able to create a recognisable personal brand overnight. It’ll require work. Here is where to start.

#1 Be consistent

Identify your area of expertise and work around it. Align your bio on Twitter to what you’d like to be associated with. Make sure you convey similar messages across all social platforms you’re using. Use the same profile picture across these networks.

#2 Be authentic

I’m a firm believer of the fact that online should only complement the offline brand. You shouldn’t create an alter ego online that is something completely different from what you represent in real life.

#3 Think of others

I love the quote from Zig Ziglar, which reads: “You can have everything in life you want, if you will just help other people get what they want.” I mentioned before that personal branding can connect you with the like-minded people. You can do that by sharing your expertise. Use a medium you’re comfortable with and create content. Write a blog, record a podcast or a video, and share your insights. Be generous and you’ll find great people who can later on become your mentors.

All in all, personal branding online is hugely important when we want to break into a competitive industry and connect with brilliant people. It’s crucial, however, to remember that it’s all about being authentic and generous. There has never been a better time to enhance personal branding with online presence.

Learn how to build a powerful personal brand on LinkedIn and read the article below:

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5 Personal Branding Myths That May Be Affecting The Growth Of Your Business

When we think of brands, what usually comes to mind are large global businesses, which have been around for decades. These may include companies such as Coca Cola, McDonalds, Pepsi, Nike, Reebok , etc. In times gone past, branding used to be what big businesses would do to maintain their market share and continue to be front of people through different channels such as newspapers, radio, magazines and television.

With the internet the way it is today, branding online has become an integral part of businesses’ marketing strategies. This has also created new opportunities for individuals to brand themselves and create a presence and following online. While many small businesses and entrepreneurs have taken advantage of the internet for branding purposes, there are a number of branding myths which may be affecting their whole business.

Image courtesy of Kromkrathog / FreeDigitalPhotos.net

The simplest definition of personal branding is it is how we market ourselves to others. This is even more relevant for anyone in a service profession such as consultants, trainers, speakers, coaches, therapists, online marketers etc.

Here are five personal branding myths that may be affecting the growth of your business and preventing your business from having the success it could have.

  1. Personal branding is all about you. This myth may stem from how businesses used to brand themselves in the past, which used to be all about them, how good they were, and what they offered. While that may have worked to an extent in the past, today, building an effective brand is all about adding value to the marketplace. A good way for a brand to differentiate itself is to clearly identify the problems they solve and how through its branded products, they’re able to offer solutions to those problems…right now.Too much self promotion is usually a turn-off for most people. There has to be a balance between how much value is being provided and how much promotion is being done.
  2. Personal branding is about conveying an impressive image. There is often a misunderstanding that in order to have a recognized brand, the brand needs to come across as being impressive or bigger than it really is.In a situation like that, it could be considered as image management rather than branding. Image management could be regarded as shaping people’s perception of who you are and what you stand for, and ultimately, create a positive image of yourself.The truth is personal branding is about being “personal” just as the term implies. A personal brand needs to reflect the real, authentic you. It is a reflection of your values and whether your actions are congruent with your words.
  3. Personal branding is only for people looking for fame. We tend to be influenced by what we may read online or see on television and there isn’t a shortage of reality programs, or news about well-known celebrities. Therefore whenever someone promotes or markets themselves, there may be an assumption that the person is hungry for fame.A well-crafted personal brand with a clear mission or purpose for existing doesn’t necessarily imply that the person who has created the brand has bad intentions. A personal brand should be judged or evaluated based on who much value it adds to its target market.
  4. Personal branding is a one-time effort. Creating an impressive website and marketing collateral doesn’t mean a personal brand has been established. If a trusted, well-recognized brand that will be around for a long time is to be built, it will require consistent focus and attention. In other words, it will require work.A brand is a thing, something you build over time by your actions. It will develop a reputation of its own and will be perceived a certain way by people you don’t even know although they may think they know you. It is important to act in accordance with how you want your brand to be perceived, either in person or online.
  5. Personal branding is expensive. Historically, building a brand took a lot of effort and the success of the brand was dependent on having a team of brand consultants, who had knowledge of what worked and wouldn’t work. While that may have worked then, times have certainly changed.Building a brand is now easier than ever especially with the influence of social media and new, better and cheaper technology. There are many resources available now online that can support anyone wanting to build a personal brand. It can be from creating promotional or marketing collateral, creating marketing plans, having a social media strategy or outsourcing any work that could be done by someone else at a cheaper price.While it may be easier to build a brand now, it certainly is not easy. It will require consistent effort, intelligent strategies and patience of the long term.

Personal branding is all about finding what makes you unique or special in the marketplace, and then communicating that through different channels to the people you want to target. Your personal brand is your story. Your personal brand is what someone experiences of you at any given moment. If you have the right intentions, are engaged with the people you really want to connect with, and execute the right strategies, you are well on your way to building a well-recognized brand.

Question: What have you found to be other myths associated with personal branding?

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And in today’s digital age, we all know that the use of attractive audio visuals can support your personal branding faster, more precise and thrifty! Good news! There will be a new breakthrough from rootpixel that can help you optimize your personal branding using high-quality videos, graphics and professional website. Whatever your profession is, if you want to increase your brand value by utilizing digital media, then levidio personal branding is the solution. Other advantages? It’s Not just about videos! Levidio personal branding also contains graphic templates, social media, websites and many more.

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  • 6 Personal Branding Video Templates
  • 10 Personal Branding Facebook Video Covers
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  • 5 Personal Branding Printed Design
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EASIEST WAY TO ELEVATE YOUR PERSONAL BRAND USING THE BEST VIDEO AND GRAPHIC TECHNOLOGY the great news is you can get started in 3 simple steps

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SEPARATE YOURSELF FROM THE COMPETITION
In order to win the tight competition, being the best is never enough. We have to be more unique and make ourselves to be recognized that’s why you need to boost your personal brand.

ESTABLISH YOURSELF AS AN EXPERT IN YOUR FIELD
There are so many people who have expertise in certain field, but only very few people who recognize their ability. Do not let this happen to you, let more people know your abilities and expertness in certain field so more people can benefit from your skills!

ATTRACT NEW CLIENTS AND CUSTOMERS
Your personal brand should be a selling point to new clients and potential customers. And if this happens then they will see your integrity, they want to work for you or even buy your product.

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6 PERSONAL BRANDING VIDEO TEMPLATES
Professional video templates created exclusively to enhance personal branding with the best information flow to maximize your personal brand

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Not only facebook video cover, you can also use static graphics for your facebook page cover

6 PERSONAL BRANDING INSTAGRAM VIDEOS
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5 PRINTED DESIGNS FOR PERSONAL BRANDING
This may be traditional but still important. You can easily create a design for your profile or CV that is ready for printing

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