FiveFour’s launch party on Friday in Sioux Falls will feature executive image consultant Sylvie Di Giusto.

The launch party on Friday is at Callaway’s Event Center in Sioux Falls from 3:30 p.m. to 5 p.m.  Tickets are free and available online at .

The Sioux Falls Business Journal asked Di Giusto a few questions as a preview of her remarks.

Sioux Falls Business Journal: What will you be talking about when you visit Sioux Falls?

Di Giusto: “I’m in the business of first impressions. I help individuals and organization understand what their first impressions say about them, for example, their leadership potential, and why people open the door or slam it shut and the decisions they make based on their first impression.

“It’s something where there is something with scientific proof behind, it’s nothing that I came up with, there’s science behind it – it has nothing to do whether your’e a good human or bad human, if you’re man or woman, if  you’re old or young, if you’re experience or not, we judge each other.

“In the first seven seconds, our brains makes 11 major decisions. I explain to people not just what those decisions are, but also what decisions the other person makes after, based on the first impressions. Because a very powerful force is working against you or for you, which is called confirmation bias. We want to be right, our brains look for proof and ignores everything that goes against our first initial opinion.”

SFBJ: What does that have to do with leadership?

Di Giusto: “Most of the time I work with leaders of organization who represent not only themselves as leaders but all of the organization, the corporate brand itself. I teach them a lot about what kind of impact they have on the ways other perceive them and the companies they work for.”

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‘In the first seven seconds, our brains makes 11 major decisions’

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