Virtual worlds, social media gaming, celebrity branding and personal branding

I recently attended the ANZMAC (The Australian and New Zealand Marketing Academy) 2015 conference which was hosted by the University of New South Wales in Sydney, Australia. It ran from the 30th of November to the 2nd of December.

I presented a paper titled “Lady Gaga goes virtual: Social network gaming communities’ response towards virtual branding efforts” which I co-wrote with Dr. Ezlika Ghazali, The University of Malaya and Dr. Bang Nguyen, East China University of Science and Technology.

Here is the abstract of the paper:

“This study examines community members’ response towards a one-off online personal branding campaign of Lady Gaga. Using a qualitative content analysis approach, the study critically examines forum messages from the official Zynga forums of the social game, Farmville. The findings reveal that in the context of social network games, the marketers’ role is, to some extent, reduced, while the roles of consumers, especially opinion leaders, become paramount. Theoretical and managerial implications are also discussed.”

The background of how I thought about doing a research on this topic is quite interesting (at least to me). While doing my PhD a few years back, I was introduced to Farmville, a game on Facebook. I think that this game as well as other social games helped me through some of the most stressful times during my PhD journey. It was around the time I was writing up my thesis that American
singer and songwriter Stefani Joanne Angelina Germanotta, who brands herself as Lady Gaga, partnered with Zynga, the creators of Farmville to launch and promote her album ‘Born this way’. As far as I know, she was the first artist to ever launch an album on a social media game.

I did a bit of preliminary research and realised that this campaign presented several research opportunities to examine the response of members of an online community towards a branding campaign.

Most studies on virtual worlds have focused on World of Warcraft and Second Life and no one has actually looked at games on Facebook. The gaming communities are different from the Brand communities on Facebook and present a totally different context. I also discovered that studies on celebrity branding mostly examined their role as a brand ambassador and specifically how the brand image fits with the personality of the celebrity. There was a lack of studies on the celebrity as a brand – which I feel is linked to concept of personal branding. To my surprise, when I looked at pesonal branding literature and how I could link to celebrity branding, I discovered that most of the papers were in human resource journals and linked to personal development.

There is of course the question of methodology. I could have used the increasingly popular Netnographic techniques made popular by Robert Kozinets. However, in the end I used content analysis method for this research.

I would love to hear from and to collaborate with other researchers who are researching in any of the areas listed here.

Source

http://www.dilipmutum.com/2015/12/virtual-worlds-social-media-gaming.html

Brand yourself effectively through Blogs

A blog is defined as a regularly updated web page run by an individual or a group of individuals. We come across blogs every now and then and enjoy reading it, but we can also use blogs to brand ourselves. Along with reading the blogs for entertainment and news, we can leverage these blogs for the purpose of branding ourselves.

Commenting

When reading a blog you may like to express your opinion on the topic that is in the blog. This can be done in the form of commenting. Whenever you feel like expressing your views on any topic, go ahead and comment. Your comment must add value to the topic of discussion in the blog. By doing so, you will be recognised by the people and you will start building your image and brand in the web.

Commenting is more effective if you have an exclusive blog page or company website. This way it makes people easier to contact you. If they like your comment, then they can contact you with the press of a button. Even if you don’t have a blog or a website, you can still comment from your profile in MyBlogLog and link your comments to your user profile. This will help you in getting in touch with people who are interested and likes your comment.

Blogging

Another way of branding on the web is to create your own blog. If you already have your blog well and good, if you don’t have check websites like wordpress and create one. Once you are ready with your own blog setup, you should follow these simple steps to brand yourself on the web:

  • Start blogging. Your recognition in the web depends on how well you know a particular topic and the way you present that in the blog. For example if you want to be recognised as a food expert then blog about food like recipes, reviews about restaurant, your own recipe and so on.
  • Active participation in the major conversations that happen in the industry is essential. This will help you to connect with the people with similar interest as you. In the discussion or commenting section make sure to think out of the box and then comment. This way you will establish your recognition as a unique personality.
  • Blogging need not be subjective always; you can be objective as well. Take calculated risks. This will create hype and thus increase your recognition in the web.
  • Blogging isn’t the quickest way of branding yourself but it is proven to be an effective one. Writing your own blogs and commenting on other blogs will brand you throughout the web as an expert. Blogging is one of the tools of Search Engine Optimisation (SEO). Digital marketing uses blogging for advertising and branding. Many local cities are looking forward to utilize digital marketing effectively.  An SEO company in Phoenix starts with social media marketing followed by blogging. The key to success in branding yourself through blogging is to be patient and persistent. Successful results take time and may go up to a year or two.

Organizein is expanding its services as an . It is known for its unique digital marketing techniques. It is a United States internet marketing company specialised in skills of digital marketing. Organizein has served many company’s purpose of Social media marketing and succeeded in branding them in the web. With its service now available in Phoenix, companies here could use them for branding themselves on the web.

The post Brand yourself effectively through Blogs appeared first on OrganizeIn.

Resume Writing Articles. resume writing advice #1 always quantify your work a great. want to get paid to write? weu0027ve put together a quick list of. the 25+ best resume outline ideas on pinterest resume, resume. 7 best resume images on pinterest job resume, resume and resume. the 25+ best personal brand statement examples ideas on pinterest. the 25+ best resume adjectives ideas on pinterest bridget powers. the 25+ best good resume examples ideas on pinterest good resume. customer service resume writing guide and tips personal. 99 best article writing images on pinterest article writing

Resume Writing Articles

RESUME WRITING ADVICE #1 Always quantify your work A great – resume writing articles

Want to get paid to write? Weu0027ve put together a quick list of – resume writing articles

The 25+ best Resume outline ideas on Pinterest Resume, Resume – resume writing articles

7 best resume images on Pinterest Job resume, Resume and Resume – resume writing articles

The 25+ best Personal brand statement examples ideas on Pinterest – resume writing articles

The 25+ best Resume adjectives ideas on Pinterest Bridget powers – resume writing articles

The 25+ best Good resume examples ideas on Pinterest Good resume – resume writing articles

Customer service resume writing guide and tips Personal – resume writing articles

99 best Article writing images on Pinterest Article writing – resume writing articles

The 25+ best Good resume format ideas on Pinterest Good resume – resume writing articles

51 best Letter Of Resignation \ Cover Letter \ Cv Template images – resume writing articles

Articles for research paper Education and parenting articles – resume writing articles

high school student resume samples with no work experience – resume writing articles

Best 25+ Resume writer ideas on Pinterest How to make resume – resume writing articles

89 best Brilliant Resume Ideas images on Pinterest Resume ideas – resume writing articles

proposal of research research Pinterest Sample resume – resume writing articles

Pencil and Paper Building a basic budget u2013 God, Money and Me – resume writing articles

15 best Sample Resumes images on Pinterest Sample resume, Resume – resume writing articles

The 25+ best Good resume examples ideas on Pinterest Good resume – resume writing articles

7 best resume images on Pinterest Job resume, Resume and Resume – resume writing articles

The 25+ best Resume outline ideas on Pinterest Resume, Resume – resume writing articles

articles on resume writing Article writing Pinterest Resume – resume writing articles

sample resume format best example template collection pqpvgo – resume writing articles

26 best Resume and Career Portfolio Articles images on Pinterest – resume writing articles

Curriculum Vitae English Example Pdf Free Cv Template Curriculum – resume writing articles

Curriculum Vitae (CV) Samples and Writing Tips – resume writing articles

Custodial Engineer Resume Sample – http\/\/wwwresumecareerinfo – resume writing articles

The 25+ best Good resume format ideas on Pinterest Good resume – resume writing articles

RESUME WRITING ADVICE #1 Always quantify your work A great – resume writing articles

61 best HipCv Resume Tips \ Articles images on Pinterest Cover – resume writing articles

Resume keywords to get your resume match Resume tips Pinterest – resume writing articles

61 best HipCv Resume Tips \ Articles images on Pinterest Cover – resume writing articles

Although the most companies are focused on the resume rather than – resume writing articles

WRITING TIPS AND PRACTICE Professional resume writing service – resume writing articles

Modern Resume Template – the Amelia Articles – resume writing articles

First Certificate Exam – FCE article writing 2 – My Favourite – resume writing articles

61 best HipCv Resume Tips \ Articles images on Pinterest Cover – resume writing articles

12 dangerous résumé mistakes Articles Home Business – resume writing articles

Researcher CV Example Cv examples, Sample resume and Resume examples – resume writing articles

RESUME WRITING ADVICE #1 Always quantify your work A great – resume writing articles

190 best Resume Cv Design images on Pinterest Resume, Resume – resume writing articles

newspaper articles mobile alabama container terminal *** Providing – resume writing articles

Best 25+ Good resume format ideas on Pinterest Good resume – resume writing articles

Dou0027s and Donu0027ts of How to Explain the Unemployment Gaps in your – resume writing articles

26 best Resume and Career Portfolio Articles images on Pinterest – resume writing articles

Best 25+ Resume objective statement ideas on Pinterest Good – resume writing articles

The 25+ best Resume adjectives ideas on Pinterest Bridget powers – resume writing articles

61 best HipCv Resume Tips \ Articles images on Pinterest Cover – resume writing articles

oDesk Cover Letter Sample for Technical Article Writing This cover – resume writing articles

The 25+ best Good resume ideas on Pinterest Resume, Resume – resume writing articles

315 best resume images on Pinterest Resume templates, A letter – resume writing articles

16 Résumé And Cover Letter Tricks Your Employer Wishes You Knew – resume writing articles

Modern Resume Template – the Amelia Articles – resume writing articles

Restaurant Manager Resume Template Business Articles Pinterest – resume writing articles

7 tips to transform your resume to 2017 Check out the article at – resume writing articles

Professional Resume Writing for Nurses \ Nursing Managers – resume writing articles

The 25+ best Good resume examples ideas on Pinterest Good resume – resume writing articles

21 best Blog Posts images on Pinterest Earn extra money online – resume writing articles

Best 25+ Resume writing services ideas on Pinterest Professional – resume writing articles

89 best Brilliant Resume Ideas images on Pinterest Resume ideas – resume writing articles

Más de 25 ideas increíbles sobre Professional resume writing – resume writing articles

53 best Information Design images on Pinterest Information – resume writing articles

How To Make Money Online By Writing Meaningful Articles Earn – resume writing articles

61 best HipCv Resume Tips \ Articles images on Pinterest Cover – resume writing articles

Best 25+ Good resume examples ideas on Pinterest Good resume – resume writing articles

Young Architect Guide How to Create a Killer Résumé and Portfolio – resume writing articles

Nice use of space, fit a lot of info on one page Woman at Work – resume writing articles

Best 25+ Resume writer ideas on Pinterest How to make resume – resume writing articles

61 best HipCv Resume Tips \ Articles images on Pinterest Cover – resume writing articles

Pin by Hired Design Studio on Resume Writing Pinterest Resume – resume writing articles

Q8Social (q8social) on Pinterest – resume writing articles

How to Write Article Review At http\/\/advancedmarketingproorg you – resume writing articles

26 best How to rock your CV images on Pinterest Cv tips, Resume – resume writing articles

RESUME WRITING ADVICE #1 Always quantify your work A great – resume writing articles

The 25+ best Good resume format ideas on Pinterest Good resume – resume writing articles

Best 25+ Good resume examples ideas on Pinterest Good resume – resume writing articles

The 25+ best Good resume examples ideas on Pinterest Good resume – resume writing articles

Best 25+ Good resume format ideas on Pinterest Good resume – resume writing articles

53 best Information Design images on Pinterest Information – resume writing articles

61 best HipCv Resume Tips \ Articles images on Pinterest Cover – resume writing articles

Resume Writing Tips From A Pro 7 Things You Should Never Include – resume writing articles

Resume Writing Tips From A Pro 7 Things You Should Never Include – resume writing articles

Here are the tips you wonu0027t find in résumé-writing articles for – resume writing articles

http\/\/wwwpremedfudaneducn\/premedforum\/user\/profile\/51642page – resume writing articles

6 Secrets of Great Resumes, Backed By Psychology Professional – resume writing articles

61 best HipCv Resume Tips \ Articles images on Pinterest Cover – resume writing articles

7 best resume images on Pinterest Job resume, Resume and Resume – resume writing articles

Free Resume Templates Pdf Downloads Resume Pinterest – resume writing articles

how to make a resume in adobe illustrator – Google Search – resume writing articles

61 best HipCv Resume Tips \ Articles images on Pinterest Cover – resume writing articles

117 best Resume \ Cover Letter work images on Pinterest Resume – resume writing articles

RESUME WRITING ADVICE #1 Always quantify your work A great – resume writing articles

RESUME WRITING ADVICE #1 Always quantify your work A great – resume writing articles

Best 25+ Technical writer ideas on Pinterest Technical writing – resume writing articles

Best 25+ Online resume maker ideas on Pinterest Work online jobs – resume writing articles

Customer Service Resume Resume Tips Pinterest Customer – resume writing articles

The 25+ best Good resume examples ideas on Pinterest Good resume – resume writing articles

The 21st Century Resume – Using Technology to Make Your Resume – resume writing articles

89 best Brilliant Resume Ideas images on Pinterest Resume ideas – resume writing articles

The 25+ best Good resume ideas on Pinterest Resume, Resume – resume writing articles

writing resume summary

writing a good resume

writing resume

professional resume writing services

writing resume examples

help writing a resume

tips on resume writing

resume writing articles

articles on resume writing

writing a strong resume

resume writing workshop

writing a resume tips

resume writing

Source

http://blancpage.co/resume-writing-articles

Value Statement Examples For Resumes. dishwasher job resume example – http\/\/topresumeinfo\/dishwasher. the 25+ best sample mission statements ideas on pinterest. best 25+ examples of resume objectives ideas on pinterest good. customer service cover letter template cover letter – rachelu0027s. best 25+ resume objective statement ideas on pinterest good. high school student resume example #096 – http\/\/topresumeinfo. resume computer skills section resume computer skills. vision statement examples for business – yahoo image search. best 25+ personal brand statement examples ideas on pinterest

Value Statement Examples For Resumes

Dishwasher Job Resume Example – http\/\/topresumeinfo\/dishwasher – value statement examples for resumes

The 25+ best Sample mission statements ideas on Pinterest – value statement examples for resumes

Best 25+ Examples of resume objectives ideas on Pinterest Good – value statement examples for resumes

Customer Service Cover Letter Template Cover Letter – Rachelu0027s – value statement examples for resumes

Best 25+ Resume objective statement ideas on Pinterest Good – value statement examples for resumes

High School Student Resume Example #096 – http\/\/topresumeinfo – value statement examples for resumes

Resume Computer Skills Section Resume Computer Skills – value statement examples for resumes

Vision Statement Examples For Business – Yahoo Image Search – value statement examples for resumes

Best 25+ Personal brand statement examples ideas on Pinterest – value statement examples for resumes

517 best Latest Resume images on Pinterest Latest resume format – value statement examples for resumes

dental assistant classic cover letter sample resume statement – value statement examples for resumes

32 best Resume Example images on Pinterest Sample resume, Resume – value statement examples for resumes

Best 25+ Resume objective ideas on Pinterest Good objective for – value statement examples for resumes

Click Here to Download this Registered Nurse Resume Template! http – value statement examples for resumes

The 25+ best Sample mission statements ideas on Pinterest – value statement examples for resumes

Free Interior Design Resume Templates resume samples – value statement examples for resumes

resume for masons you can have a brand new professional – value statement examples for resumes

Creative Director-Page1 Designer Resume Samples Pinterest – value statement examples for resumes

105 best Resume Example images on Pinterest Cover letter for – value statement examples for resumes

Grad school essays samples Graduate School – Statement Graduate – value statement examples for resumes

12 best RN Resume images on Pinterest Rn resume, Sample resume – value statement examples for resumes

Physical Therapy Resume Objective Statements resume template – value statement examples for resumes

Best 25+ Resume objective ideas on Pinterest Good objective for – value statement examples for resumes

Graduate Nurse Resume Example – http\/\/wwwresumecareerinfo – value statement examples for resumes

Best 25+ Resume objective ideas on Pinterest Good objective for – value statement examples for resumes

This is an example of a value-based resume Creating a – value statement examples for resumes

resume examples menu forward skills based example google search – value statement examples for resumes

16 best Business Writing images on Pinterest Resume templates – value statement examples for resumes

Best 25+ Resume objective statement ideas on Pinterest Good – value statement examples for resumes

Best 25+ Resume summary examples ideas on Pinterest Linkedin – value statement examples for resumes

Sample Resume Profile Skills – http\/\/wwwresumecareerinfo\/sample – value statement examples for resumes

Engineering Resume Objectives Sample – http\/\/jobresumesample – value statement examples for resumes

33 best Resume Ideas and Tips images on Pinterest Resume ideas – value statement examples for resumes

53 best r v t s images on Pinterest Career coach, Furniture and – value statement examples for resumes

Free Sample Resume For Software Engineer – http\/\/wwwresumecareer – value statement examples for resumes

Best 25+ Mission statement examples ideas on Pinterest Mission – value statement examples for resumes

https\/\/thoughtleadershipzenblogspot\/ #ThoughtLeadership – value statement examples for resumes

8 best Creative Resumes\/PR Careers images on Pinterest Resume – value statement examples for resumes

34 best Nonprofit Board Essentials images on Pinterest Board – value statement examples for resumes

Best 25+ Career objectives samples ideas on Pinterest Resume – value statement examples for resumes

Best 25+ Resume objective sample ideas on Pinterest Good – value statement examples for resumes

Best 25+ Mission statement examples ideas on Pinterest Mission – value statement examples for resumes

Resume Template For College Students – Resume Template For College – value statement examples for resumes

Preschool Teacher Resume Samples Free – http\/\/wwwresumecareer – value statement examples for resumes

9 best career images on Pinterest Resume cover letters, Cover – value statement examples for resumes

20 best Employee recognition images on Pinterest Employee – value statement examples for resumes

Best 25+ Personal brand statement examples ideas on Pinterest – value statement examples for resumes

Vision and Mission Statement Example Business Pinterest – value statement examples for resumes

Perfect Restaurant Resume Crew Member Resume Sample My Perfect – value statement examples for resumes

18 best Non Profit Resume Samples images on Pinterest Free – value statement examples for resumes

Best 25+ Resume objective ideas on Pinterest Good objective for – value statement examples for resumes

82 best Job related sample letters,CV, images on Pinterest – value statement examples for resumes

Retail Manager Resume Example – http\/\/topresumeinfo\/retail – value statement examples for resumes

22 best Teaching Philosophies images on Pinterest School – value statement examples for resumes

Best 25+ Mission statement examples ideas on Pinterest Mission – value statement examples for resumes

This restaurant resume sample will show you how to demonstrate – value statement examples for resumes

Controller Resume Objective Samples – http\/\/wwwresumecareerinfo – value statement examples for resumes

14 best Resume images on Pinterest Sample resume, Resume – value statement examples for resumes

Mission, Vision, and Values Definition 1 Organization u003ccompany – value statement examples for resumes

Vision Statement Examples For Business – Yahoo Image Search – value statement examples for resumes

Best 25+ Mission statement template ideas on Pinterest Business – value statement examples for resumes

Business Model Canvas example of BMC for a Job-Portal Service – value statement examples for resumes

Police Officer Resume Sample Objective – http\/\/wwwresumecareer – value statement examples for resumes

18 best Non Profit Resume Samples images on Pinterest Free – value statement examples for resumes

The 25+ best Vision statement examples ideas on Pinterest Vision – value statement examples for resumes

Best 25+ Career objectives samples ideas on Pinterest Resume – value statement examples for resumes

The 25+ best Vision statement examples ideas on Pinterest Vision – value statement examples for resumes

Best 25+ Executive summary example ideas on Pinterest Executive – value statement examples for resumes

personal statement advertising personal statement Pinterest – value statement examples for resumes

20 best Marketing Resume Samples images on Pinterest Marketing – value statement examples for resumes

Resume Objective Statement For Customer Service work Pinterest – value statement examples for resumes

Best 25+ Mission statement examples ideas on Pinterest Mission – value statement examples for resumes

20 best Monday Resume images on Pinterest Sample resume, Resume – value statement examples for resumes

Best 25+ Teaching philosophy statement ideas on Pinterest – value statement examples for resumes

Best 25+ Personal brand statement examples ideas on Pinterest – value statement examples for resumes

Best 25+ Resume summary examples ideas on Pinterest Linkedin – value statement examples for resumes

Best 25+ Teacher resumes examples ideas on Pinterest Teaching – value statement examples for resumes

The 25+ best Personal brand statement ideas on Pinterest Vision – value statement examples for resumes

53 best r v t s images on Pinterest Career coach, Furniture and – value statement examples for resumes

Best 25+ Executive resume ideas on Pinterest Executive resume – value statement examples for resumes

Vision Statement Examples For Business – Yahoo Image Search – value statement examples for resumes

Sample Resume Receptionist Administrative Assistant – Sample – value statement examples for resumes

Best 25+ Philosophy of education ideas on Pinterest Teacher – value statement examples for resumes

Marketing Manager-Page2 Marketing Resume Samples Pinterest – value statement examples for resumes

Best 25+ Resume objective statement ideas on Pinterest Good – value statement examples for resumes

Nice way to explain a companys Vision, Mission and Values – value statement examples for resumes

Best 25+ Examples of resume objectives ideas on Pinterest Good – value statement examples for resumes

Best 25+ Vision and mission examples ideas on Pinterest Mission – value statement examples for resumes

Business Analyst Resume Examples Objectives You have to create a – value statement examples for resumes

Non Profit Marketer Non Profit Resume Samples Pinterest Free – value statement examples for resumes

Pin by Orva Lejeune on Resume Example Pinterest Resume examples – value statement examples for resumes

Best 25+ Sample resume ideas on Pinterest Sample resume cover – value statement examples for resumes

Best 25+ Personal brand statement examples ideas on Pinterest – value statement examples for resumes

Best 25+ Resume objective statement ideas on Pinterest Good – value statement examples for resumes

hospital volunteer resume example latest format samples experience – value statement examples for resumes

32 best Resume Example images on Pinterest Sample resume, Resume – value statement examples for resumes

List Of Skills For Resume Example resume Pinterest Resume – value statement examples for resumes

Example-Capability-Statement-Free-Templatejpg (585×713) Sample – value statement examples for resumes

Program Manager Resume – Program Manager Resume we provide as – value statement examples for resumes

Bank Teller Resume Sample Resume Samples Across All Industries – value statement examples for resumes

profile statement examples for resume

objective examples for resumes

objective statement for resume examples

objective statement for resumes

resumes for teachers examples

resume value statement

personal value statement examples

personal statement examples for resume

summary statement for resume examples

mission statement examples for resume

profile examples for resumes

value statement examples for resumes

personal statement for resume examples

Source

http://blancpage.co/value-statement-examples-for-resumes

Best Font Size For Resume. best 25+ best resume ideas on pinterest best resume template, my. teal decorated rain drops creative resume cv pinterest template. selling yourself in 45 seconds or less Αστείο υλικό και Συμβουλές. 21 best cv images on pinterest sample resume, resume and resume. más de 25 ideas fantásticas sobre personal brand statement. minimal 4 page resume template #resumetemplates #cvresume. the 25+ best good resume examples ideas on pinterest good resume. minimal 4 page resume template #resumetemplates #cvresume. 99 best resumes images on pinterest resume ideas, resume tips

. best 25+ best resume ideas on pinterest best resume template, my. teal decorated rain drops creative resume cv pinterest template. selling yoursel

Read More

10 Personal Branding Tips That’ll Elevate Your Business in 2018

Personal branding is about taking responsibility over how you present yourself. If you strive to position yourself as an expert or become an influencer within your niche, self branding can help increase your reputation as a leader. By showcasing unique character traits and having an active presence online, you can work towards building a personal brand that resonates with people all over the world. This article will guide you through the steps towards branding yourself with 10 personal branding tips.

What is Personal Branding?

Personal branding is the practice of creating a brand around a person rather than a business entity. Personal branding is used to help further people’s careers by positioning them as an expert within an industry. By developing a personal brand, a person can grow their social following which can help them secure better jobs, sell more products in their business, and increase better opportunities in their career.

Why is Personal Branding Important

Personal branding is important because it helps give a person more credibility. It’s never been more competitive to land a new job or earn a paycheque. With more people building personal brands, you need to put yourself out there to get noticed. Personal branding can let recruiters find experts like you with ease, especially if you’ve been blogging for personal branding. It can also help you land new opportunities like business deals or marketing partnerships that you wouldn’t otherwise have, especially if you’re a person of influence. If you’re trying to land a higher position at a new company, you can showcase key data such as the number of followers you have, how much traffic your website gets or other key metrics which can give you a competitive advantage over other candidates. Think of it almost like an online portfolio about yourself. Personal branding allows more people to get to know who you are and how you bring value.

Branding Yourself: 10 Personal Branding Tips

Be Authentic: Personal Branding Tips

When it comes to self branding, being authentic is essential. But what the heck does that mean? It means be yourself. Everyone’s got their own quirk. Maybe you randomly burst into song in the middle of a conversation. Or maybe you have a really different way of dressing yourself. There’s something about you that makes you an original. And if you’re serious about branding yourself, now’s the time to come to terms with your quirkiness. Truth is, that special trait is what will make you stand out on a planet of 7 billion. Celebrate your differences and let your true self show.

Personal Brand Examples: Gary Vaynerchuk

Who’s the most authentic person that comes to mind when you think of individual branding? Yeah, none other than Gary Vaynerchuk. I met him a few years ago at the Traffic and Conversion Conference in the hotel’s lobby and he’s about as real as it gets. The most noticeable thing about him is that he just doesn’t censor himself. He’s probably more likely to turn down a speaking gig that asks him to tone down the swearing than he is to actually tone it down. But that’s what we love about him. He talks to you the way you talk to your friends. He doesn’t walk around in an expensive suit reminding you that he’s more successful than you. Even though he is. He’s a down to earth kind of guy. I once messaged him on Instagram and he responded to me within 10 minutes. Who does that? Nobody.

Gary Vaynerchuk’s personal branding journey started on YouTube when he was promoting his online store . Have you ever seen the videos? Here’s his . It basically looked like a home video from the 90s despite being from 2006. He just sat in front of a camera and drank wine. Why am I mentioning this? Because even Gary Vaynerchuk started building a personal brand in the most low budget way possible. So you can too.

Blogging for Personal Branding: Personal Branding Tips

Blogging for personal branding is one strategy used by many of the top influencers. Why does it work? Well today, you might be a nobody with no voice. But if you consistently create content within your niche for at least one to two years, eventually you’ll be building an audience around yourself. There’s two ways to approach blogging for personal branding. First, you can build your own blog. This personal branding strategy will require the most upfront work but will ultimately be the most rewarding. Or you can write guest posts on top blogs within your niche. This will allow you to build an audience faster but you don’t own any of the virtual properties.

Personal Brand Examples: Rachel Parcell

Rachel Parcell started building her personal brand with her blog . On her blog, she writes about fashion, beauty and lifestyle. She’s been in the fashion blogging space for years and has built up a reputation as an influencer. As a result, she currently has amassed over 973,000 followers on Instagram alone. She decided to monetize her blog by creating an online store under her name . What does she sell? Fashion. And she models her own clothing line too. Her self branding has paid off. How can you get a similar result? Your online store has a blog section. Use it. Blogging for personal branding is a great way to build an audience around you while monetizing it through your store’s sales.

Provide Value: Personal Branding Tips

When people say provide value it usually sounds like fluff. Here’s what it means: Say you’re selling makeup products. You could either be the brand that solely runs ads. Or you could build the personal brand where you create makeup tutorial videos, write articles about common makeup questions, host a stream of makeup inspiration ideas for different seasons or events. While a customer could very well buy from a brand that solely runs ads, they’ll be more likely to buy from an ad run by an influencer who provides value. Why? Because that influencer helped them and taught them something new even before they were ready to buy. That brand is at top of mind.

Personal Brand Examples: Mimi Ikonn

Mimi Ikonn’s personal branding strategy is all about providing value. She rose to fame with her YouTube channel for her brand. In her videos, she’d create hair tutorials that people can follow along with. She’s subtly show her hair extensions in her videos without making them the focus of it. Occasionally, she’d create videos about hair extensions but even then the focus centered on value based content like how to pick the right color and how to clip them in. It’s unsurprising that she’s currently built a following of 3.1 million subscribers. Now that’s how you build an effective personal brand.

Step out of the spotlight: Personal Branding Tips

I know it seems counterintuitive but being in the spotlight all the time can take a toll on your life. Plus, sometimes people need to miss you for a bit to realize how much they need you in your life. Think of Taylor Swift. Before she launched her latest album Reputation she hadn’t posted on social media for nearly a year. She completely stepped out of the spotlight as she started recognizing the toxic side of fame. When building a personal brand, you’ll realize that there is a downside to too much attention. It’s okay to step out of the spotlight every now and then to build yourself back up.

Personal Brand Examples: Kylie Jenner

Kylie Jenner being apart of the Kardashian clan is always going to be a public figure. Whether it’s her family’s reality show or the cover of a tabloid or the success of her brand, there’s no escape from the spotlight for her. However, she shocked everyone by keeping her pregnancy private. She avoided going out in public, never mentioned her pregnancy on social media. She took an important moment in her life and kept it out of the spotlight until she was ready. Once her daughter was born, she why it was important she kept it private.

Be consistent: Personal Branding Tips

Consistency is the secret sauce that winning personal brands have in common. Consistency isn’t only about posting on social media every day. It’s about unifying the brand look and messaging. Do all your social media posts look different or do they look the same? Some will tell you that you need to have variety with your content but truth is the more consistent you are the easier it is to grow a following. If your favorite pop singer suddenly created a jazz album you’d probably lose interest because you prefer the original music they created. Same with personal branding. Your audience will fall in love with the way you present content. If you change tunes, they’ll jump ship.

Personal Brand Examples: Manny Gutierrez

Manny Gutierrez’ personal branding is fairly consistent. He’s a beauty influencer on YouTube who creates makeup tutorials on his channel. If you check out his , you’ll see that most pictures are of upclose makeup looks. Noticeably, most of the makeup is more dramatic with vibrant colors that have that extra pop. So makeup lovers who are looking for a more dramatic look would likely follow his Instagram account and subscribe to his YouTube channel to try out a similar style. He also has an online store called allowing him to better monetize his YouTube channel. You’ll notice that a couple of t-shirts and a pop socket has some vulgar language on it. That’s likely because he often swears on his YouTube videos which maintains the consistency of how he communicates even throughout his products.

Network: Personal Branding Tips

It’s hard to master branding yourself if you never put yourself out there. Start that blog, hit up that Meetup event, mingle with people at conferences, grab that cup of coffee with a stranger, post on social media every day. The more you interact with people, the larger your network becomes. While you may be tempted to stick to a niche focused network, the smartest thing to do is to expand into other categories. You never know when you’ll meet someone who offers a different perspective or who’s expertise is in an area that you’ll need to know more about down the road.

Personal Brand Examples: Doug the Pug

I know it can be a little weird to add an adorable pug to this list, but when you have 6.1 million fans on Facebook and 3.2 million fans on Instagram, it’s pretty safe to say you’re the King of Personal Branding or as Doug the Pug would say King of Pop Culture. Doug the Pug is one of the most networked dogs in the world. He’ll regularly attend dog events, media interviews, concerts and more. When his social media posts don’t include pictures of him surrounded by pizza, they often include photos of him with other influencers. Why is this effective? Because those influencers share the picture on their social media tagging him which helps boost his social following. And by growing his followers, he can sell more products on his . So when you hang out with other influencers, take a quick photo and post it on social as it could help you strengthen your personal brand.

Become a Creator: Personal Branding Tips

Some build a personal brand by being controversial. This can sometimes backfire and result in a lot of negative publicity. The safer way to create a great personal brand is to become a creator. Whether you create your own online store, a unique product, or content, don’t underestimate how important creation is. The best influencers are creators and doers. So start that online store, create that YouTube channel and actually commit to posting each week or write guest articles on notable blogs. Hiding behind your computer and spending your weekends watching Netflix isn’t going to help with self branding.

Personal Brand Examples: Carli Bybel

Carli Bybel’s personal branding story started out on YouTube. She constantly creates beautiful makeup looks on her channel. To better monetize her influence, she also created a makeup kit which she often uses on her channel. While she doesn’t have her own beauty store, she does sell her product on the popular website. The product is so popular that customers are restricted from ordering more than four of it. Thus, showing how a personal brand can help drive stronger sales growth. Aside from creating YouTube videos and her own beauty product, she also created her own blog where she has covered fashion, beauty and hair. She’ll post pictures of herself modelling different looks with some written content in between.

Be an Expert: Personal Branding Tips

Branding yourself can be hard when you don’t have an area of expertise. Every influencer has his or her own niche. If you have an online store selling tools you might want to make sure you’re an expert in carpentry, furniture design or some sort of relevant niche. If you sell car parts, you should probably build up your expertise in the automotive industry so you can provide value. Another way to look at it is to build a brand around your own area of expertise. Say you worked at a hair salon for five years, you might build a personal brand where you share your expertise on hair issues while selling hair products.

Personal Brand Examples: Michelle Phan

Before Michelle Phan started self branding on YouTube, she was an art major at an arts school. She applied her degree to makeup artistry and quickly built up a loyal following on YouTube where she’d host makeup tutorials. Eventually, she stopped creating YouTube videos and focused on her brands. She cofounded and created two brands: and . Considering her experience with makeup tutorials moving into creating makeup brands made sense for her career. Her personal brand helped elevate her business as in 2015 her business was valued at .

Amplify Yourself: Personal Branding Tips

Earlier in this article, we talked about being authentic. Amplifying yourself is the second step. In a crowded world, it can be hard to stand out. Amplifying yourself is where you take the essence of who you are and run wild with it. For example, say you’re a risk taker. If you want to build a personal brand around how you love taking risks, you might create content of you doing a bunch of daredevil activities. Kind of like how Nik Wallenda tightroped across Niagara Falls or Felix Baumgartner did a supersonic fall from the edge of space. You might not do something as extreme but you’d do more extreme activities that the average person wouldn’t do.

Personal Brand Examples: Simeon Panda

Simeon Panda is created a personal brand around his physical appearance. After all, it’s hard to be taken seriously as a fitness expert if you aren’t fit. He’s been featured on the cover of magazines for his impressive physique. It’s not just that he’s in great shape, his muscles are massive compared to the average person. He amplified his physical appearance to stand out in the fitness niche. On his online store, , he sells online training content and fitness equipment. If he hadn’t amplified his physical appearance his online training videos wouldn’t be as compelling. However, those who’d love to have bigger muscles and stronger bodies may choose to buy products he sells to help get a similar body.

Be Social: Personal Branding Tips

Personal brands can’t be built without human interaction. Of course, many influencers eventually reach a point where they interact a little less with their fans. But if you’re just starting your self branding, you probably want to respond to messages from your followers. It’s just good for business. Take the time each day to interact with your followers on social media. Did someone tag you in a post? Respond to it. Was one of your articles shared on social media? Thank them. Does a customer have a question about your product? Answer them. People want fast responses. It’s important to humanize your personal brand.

Personal Brand Examples: Eric Bandholz

Eric Bandholz, founder of , actually engages with his followers on social media. While he doesn’t respond to DMs on Instagram, he does respond to public comments despite having over 26k followers. You’ll also occasionally find messages from him on his brand’s YouTube channel.

Conclusion

Building a personal brand can help elevate your business to new heights. By following a combination of the personal branding tips such as being authentic, consistent and social you help increase your chances of success in your career. I know it can be scary to put yourself out there but the reward is much greater than the risk. You can have the power to really make an impact in the world. Your legacy lies in your hands.

Are you considering building a personal brand? Let us know in the comments!

Want to learn more?

The post 10 Personal Branding Tips That’ll Elevate Your Business in 2018 appeared first on Oberlo.

How To Write Professional Summary In Resume. best 25+ linkedin summary examples ideas on pinterest writing a. a personal branding statement reflects your professional. the top 4 executive resume examples written by a professional. executive summary resume writing sample example with home design. 517 best latest resume images on pinterest latest resume format. több mint 25 egyedi ötlet a pinteresten a következővel. why resume objective important career examples for resumes. 18 best non profit resume samples images on pinterest free. best 25+ resume summary ideas on pinterest help with resume

. best 25+ linkedin summary examples ideas on pinterest writing a. a personal branding statement reflects your professional. the top 4 executive res

Read More