John Hall – Reach Personal Branding Interview Series


REACH PERSONAL BRANDING INTERVIEW SERIES – AUGUST 2017

Top of Mind –

How to use content to stay top of mind with your key audience or those who matter to you

On August 17th William Arruda, founder of Reach Personal Branding, interviewed John Hall.

If you create meaningful relationships in your professional life with customers, partners, and industry influencers and in your personal life with family and friends, you can position yourself to stay top of mind with all of them. And staying top of mind with those who matter to you will help you not only create more opportunities, but also become a better, happier person.

Consumers’ needs and expectations have changed and in his book, Top of Mind, John Hall explains what this shift means for those interested in building a long-lasting, trustworthy, and influential brand. From building strong, transparent relationships by helping others to amplifying your message through content, John discusses what it truly takes to build trust, earn space at the top of your audience’s minds, and create opportunity for your company.

http://traffic.libsyn.com/reachinterviewseries/JohnHall.ReachInterviewSeries.8.17.17.mp3

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In this podcast you will learn:

  • How to build influence and deepen relationships
  • The various trust “touch points” needed to effectively build trust with your audience
  • How to implement effective content marketing that helps scale the lasting relationships you’re building
  • How to become top of mind with your audience so you’re the person they think of when opportunities arise

BIO: John Hall

John Hall is co-founder and CEO of Influence & Co., a content marketing agency that helps companies and individuals extract and leverage their expertise to create, publish, and distribute content to their key audiences. He is also the author of the best-selling business book, “Top of Mind.”

In five years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing.

John has weekly columns for Forbes and Inc. and has contributed to more than 50 publications, including Harvard Business Review, Fast Company, The Washington Post, and Mashable. John was recently recognized as a “must-see” and one of the most authentic speakers in Forbes. His talks have inspired thousands of leaders, marketers, salespeople, entrepreneurs, and others to improve their performance.

Download the handout: http://360rea.ch/2tOzaCF

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Personal branding: Finding your why with Ikigai

Instead, it takes a step back to look at crafting the foundations of your personal brand – your personality, your values and in particular your purpose. It then looks at how you might need to tweak tactical messaging for various audiences without compromising authenticity.

Shaping personality

Whether you like it or not, you already have a personal brand. It’s out there. And the bit that will be sticking out like a sore thumb is your personality. A brief conversation or social media interaction might not reveal your vision or purpose but it’s quite likely to showcase the set of human characteristics that shape your personality.

Authenticity is key – you are who you are – and you shouldn’t try to change that. But do consider that not every aspect of your personality is appropriate for every single situation so do consider how you dial up and dial down certain stuff. Views on sports and politics are cited as areas of potential caution and can risk alienating audiences within seconds. But that aside, be yourself and people will love you for it.

Core values

Forging values

We all need values to manage our lives. They expedite decision-making, especially in tough situations and help you forge lasting relationships with those around you.

Values are important because they act as a set of rules and guidelines and determine your attitudes, choices, actions and behaviours. If personality is your veneer and the first touchpoint of your personal brand, values are cemented deep within. They should be your non-negotiables.

If the way you communicate (visually and verbally) reveals your personality then the way you act will say a lot about your values. For example, are you reliable? Do you always do what you say you will and when you will?

Establishing purpose

The toughest consideration. But finding your why will help everything else flow seamlessly thereafter.

Phil Jones, Managing Director of Brother UK is a huge advocate of helping others to understand their purpose:

“It’s a journey to establish your purpose and takes a lot of thinking and reflection time. When you figure it out, then everything changes.”

Journey is the key word as I rarely see this being a eureka moment. Phil, like myself, has significant experience to draw upon and quite often life can be an ongoing exercise in trial and error to refine your true purpose. Finding out what you excel at and what you enjoy doing is as much about discovering what you are bad at and what you hate doing. Even at 42, I’m learning about this all the time.

Conveniently taking a cue from the country of origin of the Brother UK business, I actually think it’s the Japanese who have nailed this topic as I adore their concept of Ikigai.

Ikigai diagram

Ikigai (see diagram) comes from the words ‘iki’, meaning life and ‘gai’, meaning value or worth. It’s about feeling your work makes a difference to other peoples’ lives. The intersection of what you are good at, what you love, what the world needs and what you can be paid for. Doesn’t it sound like the sweet spot we all strive for both personally and professionally?

Start the ball rolling by maintaining a list of things you do well and do badly. Use external feedback as a barometer to dilute the importance of your own self-awareness. Gauging enjoyment is a simpler process, whereas understanding if something has the potential to provide an income will probably require further research or even taking a punt! Personally, I think that if you are very good at doing something that enriches other peoples’ lives and actually enjoy it, there’s very likely a thriving career in it.

Once you understand more about your personal brand then whether you should be enhancing your social media profile, ramping up your content strategy or even writing the book should become much clearer.

Start your purpose journey today and use the Ikigai diagram to help you.

The post Personal branding: Finding your why with Ikigai appeared first on Studio North.

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Master Class in Personal Branding—Lesson 1: Why Personal Branding is Critical

Master Class in Personal Branding—Lesson 1: Why Personal Branding is Critical

Posted at 06:00h in Job Search by Kevin Kermes

“Everyone has a personal brand—it’s recognizing its value and communicating that effectively that makes the difference between being in control of your career or business and just going through the motions” -Paul Copcutt

You may have come across the term “personal branding,” but there are many interpretations as to what personal branding is, and the length and depth that personal brand strategists and others go into with clients varies considerably.

My intention in this “master class” series is to explain the importance of following a logical series of steps in building a personal brand and using that for your career marketing documents. All too often, I work with clients who have been “branded,” only to find that they have no true connection or relation between who they really are and the brand that has been created for them.

In fact, this is one of the problems with personal branding. The two are intertwined and inseparable; you cannot develop and refine a strong personal brand without spending time defining who you are, what you stand for and what drives you. That foundation becomes the cornerstone of your brand.

The great news is you already have a personal brand. The key is understanding what that brand is, determining what makes you unique and then communicating it effectively to the people who need to know. The people who are going to make you successful. Your ideal target audience. They could be internal contacts, external hiring managers or buyers of your product or service.

You’re Already Using Personal Branding

“That cross-trainer you’re wearing—one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying—ah, you’re a Starbucks woman! Your t-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s symbol crafted into the end…

You’re branded, branded, branded, branded.

It’s time for me—and you—to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” –Tom Peters, Fast Company, 1997

When Tom Peters wrote this in Fast Company, I’m not sure if he expected it to take as long for the noise of “Brand You” to be finally heard in the mainstream of people’s careers. But it has finally arrived, and it’s only going to get louder.

The New World of Work

Less than 30 years ago, we were told that our career would be spent with one company from leaving school to retirement. Now, our career is spent with numerous companies in more than one industry.

Less than 20 years ago, we were told that the biggest challenge in the 21st century would be what to do with our leisure time. Now, our challenge is maintaining a successful career and work-life balance.

Less than 10 years ago, we were told we were entering a long period of prosperity and unlimited opportunity. Now, our economies are recovering, but people haven’t made the career moves they’ve wanted to.

Less than 5 years ago, we were told that due to the retiring Boomer generation, the shortage of talent would be so great that we could name our price. Now, the big job news is offshoring and delayed retirement for many.

Students in the first year of a science program at a university will find that by the time they graduate, 25% of what they learned in year one is either revised or already obsolete.

The elementary or pre-schoolers of today will have careers that will span four different functions and industries, an average of 19 employers, and 70% of the jobs they will end up doing are yet to be developed. They will likely be continually training professionally.

Several surveys have found that the average executive can now expect to be looking for a new opportunity every 3-5 years—and, in fact, the average tenure of a Chief Marketing Officer in a Fortune 500 company in the U.S. on has on occasion been as short as 23 months! (Although according to a recent Spencer Stuart survey, this has steadily climbed to 45 months.)

There is one thing we can all be certain of over the next 5, 10, 20 and 30 years: the job market and how our careers are defined will be in constant change.

Global costs and technology are completely changing the landscape of work and business as we know it. With the advent of social media profiles and that fact that anyone can be “Googled,” you can now build a profile (and a perception) of someone easily. It’s highly likely that with a little effort, your work history and experience could be discovered to the point where a resume would become redundant.

Money and benefits are no longer primary motivators for the generations coming into the workforce. Yes, a fair day’s remuneration is expected and deserved, but beyond that, individuals are craving recognition and have a stronger desire to know that what they’re doing is making a difference. That their values are aligned with those of the organization. That they are appreciated and included in important projects and decisions.

We cannot necessarily predict where the world will be, even in the short-term, but we can take greater control of our careers and position our success through personal branding.

Personal Branding Is No Longer Optional

Various surveys show that between 37% and 73% of executives and professionals are using the Internet to research people they’re meeting with prior to that first face-to-face interaction, and a Reppler survey in late 2011 had it as high as 91%!

Today, your online identity is as critical as your references and experience. If you don’t have one already, go to GoDaddy.com or Hover.com and buy your own domain now—before you end up with www.JohnBloggs15874358.com!

The vast majority of executive recruiters are using the Internet to search for candidates and are rejecting a high number of those candidates purely by what they find out about them online. The rise of product branding, employment branding and even celebrity branding have raised our awareness of the influence of branding, and it’s becoming a commonly used word in conversations.

The 21st century is witnessing the collision of two societal trends that are creating the demand and opportunity for personal branding. The first trend is that in the new world of work we’ve already explored, companies are being forced to react so much more quickly and to be innovative. And our uniqueness as employees provides that supply of creativity. Tied to that is the second trend of “egonomics,” a term used by Faith Popcorn that identifies our need to be recognized as unique individuals who crave non-conformity at work, as Dan Pink writes about in his book Drive.

It’s at the intersection of these two trends that personal branding is evolving—where companies demand unique contributions and we crave the recognition of our unique value.

Personal branding is a real opportunity to identify what is important to you and clearly identify and communicate those differences and qualities to guide your career, using your strengths, skills, passions and values to separate yourself from your competitors.

One of the fastest-growing areas for personal branding is within corporations, as organizations realize that the success of their own brands will be determined by the feeling of ownership and belief held by their employees. Companies are realizing that the best way to retain top talent and keep employees engaged is to allow them to develop and recognize their own brands and then “present” the company in their own unique style.

We just have to look at the huge success of SouthWest and Starbucks as examples of this employee power driving the success of brands. In the next post in this series, we will explore how you can use this 21st century strategy to bring your career marketing documents up to the same level.

Image: photobucket

Master Class in Personal Branding—Lesson 5: Creating Your Alternate Career Marketing Documents

Master Class in Personal Branding—Lesson 5: Creating Your Alternate Career Marketing Documents

Posted at 06:00h in Networking, Resume and Linkedin by Kevin Kermes

Master Class #5“Too many people overvalue what they are not and undervalue what they are.” –Malcolm Forbes

In the last post in this series, we looked at using the personal branding approach and what you know about yourself to present a targeted resume.

But to really stand out, get ahead and be remembered, you need to do more—even before presenting your resume, in many cases. You’ll need to create some alternate career marketing documents to really showcase your value.

Following are the ones you’ll need, and a step-by-step guide on how to create them:

The Brand Skills Sheet

“Discipline is the bridge between goals and accomplishments.” –Jim Rohn

In the work you have done with the SWOT analysis and through the use of the specific recommended assessments and feedback groups, you’ve been able to identify what your peers and colleagues, managers and even friends and clients perceive as your key brand skills.

Now you can take these top skills and develop your brand stories around how you have used those brand skills in specific job situations with measurable results.

This becomes what I call, for want of a better description, a “brag” sheet. It gives the reader a real flavor for who you are, what you might bring to their company and how you have been successful in the past. Many hiring managers believe the best predictor of future success is past accomplishments, and you are giving them real-life examples of these achievements.

Your brag sheet (or Brand Skills Sheet) should aim to use as much relevant information as possible without compromising confidentiality. It should also be as measurable as possible, using the STAR structure below as a guideline.

Use the brief Achievements Worksheet to write down five significant achievements or success stories that come to mind. (Click here to download a form you can work off.) You can make it a mix of work and personal experiences, although many employers are looking for the work experience.

Review the results from the feedback you solicited from others—your stories should have some connection in that they are based around the key attributes, strengths and skills identified. Bring these forward and make them really stand out in your “stories.”

Start with a brief description. See the Memory Jogger List (click here for form), but also look at your feedback results and think of why these traits, skills and strengths were attributed to you.

Now, describe your achievements in more detail using this “STAR” structure and the Achievements Worksheet as a guideline:

Situation: Set the stage and lay the foundation for the story: Who or what were you working for/on? When? Where?

Task: What was it you needed to do, why did you need to do it and what challenge(s) did you face at the start?

Actions:  What you did—use active verbs such as “developed” or “directed.”

Results: What was the measurable outcome? Wherever possible, relate this back to numbers and figures like dollars and percents.

For an example of a Brand Skills Sheet, , and for a guide to write your own STAR analysis,.

The Branded Bio

“Everyone has talent.” –Erica Jong

Now, using the feedback about your differentiating attributes and strengths and merging that with a high-level view of your work experience, you can craft a one-page Branded Biography (click here for form) that again gives the reader a good sense of who you are, where you’ve been and what you’ve done, without the preconceptions of how long you were at company XYZ or why you took a drop in job title after leaving company ABC.

This Branded Biography should be a one- to two-page document that gives a clear but general overview of your experience and background. Typically these documents are written in the third person, as they’re normally handed to someone by way of introduction or referral or are posted on a public website.

This bio can quite often replace the need to post a resume on job boards, again retaining the control that you have over who gets to see your resume and when—and, more importantly, what—it contains.

Brand Testimonials

“You can’t build a reputation on what you are going to do.” –Henry Ford

An added bonus to the equation is that with the feedback you’ve gathered also comes comments from the people whom you’ve chosen to respond. The assessment itself is to allow for honest and objective feedback, but the comments can be great testimonials, and the positive ones can be used in the Brand Skills Sheet to highlight specific examples of a skill in action, as well as a third party’s reaction. ( for an example.)

The Brand Skills Sheet and Branded Bio can prove to be very useful documents that allow you the job seeker to be proactive and responsive to a request for more information, but still retain control over the specifics that can be saved for your tailored and targeted resume at the next stage of the conversation or process.

The content created in the skills and bio sheets can also be used as copy for profiles on networking sites such as LinkedIn, in the resume posting sections of job boards and certainly in any other type of Web presence such as portfolios or blogs.

These two documents should be the two that any job seeker reaches for in a networking or referral situation—or, indeed, anywhere that a specific role is not evident or has been posted or advertised. The resume certainly has its place; it’s just a little further down the application process.

What You Can Do Right Now

First, do not wait—personal branding is fast becoming an accepted term in the mainstream, we’re starting to see it become a regularly used term by journalists to explain a person’s style and most media have carried numerous articles and pieces on the subject.

Personal branding is something that every candidate, passive or active, should be using or starting to develop—the world of work expects it. Colleges and universities are even starting to teach personal branding as an extension of business programs.

And Remember…

Strong personal brands follow the “5 R’s” rule: they resonate with the right people, the message is relevant, there is a strong relation to the target audience, they’re memorable and remarkable and, above all, they keep it real (authentic).

Always remember the target audience—who you are trying to influence and affect with your brand.

Always look to highlight your uniqueness, but only if it’s genuine; don’t try to be something you aren’t or exaggerate. It will only come back to bite you at some point.

And finally, be true to your brand. As opportunities arise and people present you with options, take a moment to reflect back on the “VP’s” ( Vision, Purpose, Values and Passion). Is what you’re being offered true to those—and true to your brand?

Known by his clients as The Career Hacker, Paul Copcutt was described by Forbes magazine as a global leading personal brand expert. Paul helps people uncover their uniqueness and communicate it in an authentic way that gets them noticed and remembered, for the right reasons. Over the years, he has inspired and worked with thousands of people from entrepreneurs to Fortune 500 executives, and he regularly speaks to business audiences across North America. Visit his site, Square Peg Solution, and find him on LinkedIn, Facebook and Twitter.

Image: Flickr

Quick executive training course on social media and personal branding

We have had numerous requests from some very large corporate clients, for a quick, executive training programme, for their senior management. They asked us to provide them with some insights into great social media and personal branding and why it is important to them and their company.

It would seem that social media is starting to become more main stream in large corporates in South Africa and so we have now put together a short session to help executives understand this important subject.

It is designed to take the minimum time out of their busy diaries. I facilitate a one hour interactive presentation in which we examine these issues as they pertain specifically to them.

The course is customised for your company and your industry.

We also spend some time looking at some of the individuals’ own on line activities which they seem to enjoy.

For more info, or to book a session for your senior management, please mail me on katee@digitalbridges.co.za

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the innovation and , social media and enterprise technology. We create digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and communication.

Digital Bridges has recognised the changes to the business environment, brought about by enterprise technologies like SharePoint 2010, social media and gamification and is focussed on this.

We partner with great technology companies in order to ensure that our solutions are fit for purpose and deliver on organisational strategy.

We have also partnered with Innocentrix to bring Spigit Innovation software into this country. Spigit is an innovation platform built either in JAVA or native to SharePoint 2010. It uses social business and game mechanics to enable organisations to innovate at scale.

Digital Bridges relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia. Her skills include innovation and growth through marketing, communication, innovation, collaboration, knowledge management, human capital, performance management, process engineering and BI.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit http://www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za.

How To Brand Yourself As An Expert In Your Field In 10 Steps

Have you ever heard of a little business term called “pre-framing”? Basically, this is how people perceive you before really knowing you.

If you know how to brand yourself as an expert in your field, you will be pre-framed by your potential customers as someone they can trust to teach them what they want to know.

The result of this is being able to sell books, products, courses, consulting, etc. to anyone without even having to actually sell.

Think about how celebrities get paid so much to endorse a product. People don’t care about a product near as much until they see someone they look up to using it.

For instance, if you see Angelina Jolie using a skin product, hundreds of thousands of women will buy it just because they see what she looks like and trust that it could help them get better skin like her.

If you see Michael Jordan, arguably the greatest NBA basketball player ever, promote a basketball training course, it would sell like crazy to anyone wanting to learn about basketball.

If you can start branding yourself as an expert or at least just position yourself like one in the customers’ eyes, you will be able to sell just about anything relating to the niche you are in.

Here are 10 effective ways to position yourself as an expert online and create that “celebrity status” to help you turbo-boost your sales:

1. Start A Blog

If you don’t have a blog already, it’s time that you go get one. In fact, I have an entire guide on how to set up a blog in 5 easy steps.

Why do you need a blog exactly? Blogs are simply the most valuable assets to businesses (especially online ones) in today’s internet age.

You consistently post articles on them about topics in your niche. You can solve problems people have in your niche, demonstrate your expertise through “how to’s”, etc.

A blog allows you to put your expertise in the form of content and share it with the world to give them a small sample of your skills.

It is by far one of the best ways to establish your brand as an expert.

2. Write A Book

Nothing sounds more expert-like than someone who has a bestselling book on Amazon, The New York Times, etc. Don’t just write a “me too” book that teaches the same things as many others though.

Instead, find a void in the marketplace, check forums and come up with a book that hasn’t been written yet that teaches strategies very few people know or have even thought of.

Make this book as valuable as possible and promote it like you’ve never promoted anything before.

Books that have several good reviews and teach a lot of valuable lessons, not only make you a little extra money on the side, but they establish your brand or your celebrity status as an expert in that field.

Here’s a great article about branding yourself through self publishing.

3. Videos

It seems like there are more and more professional Youtubers popping up all over the world these days making 6 figures or more just by entertaining or teaching people in their videos.

Youtube channels are great assets for branding yourself and getting traffic online. They allow people to actually see you and hear your voice around the world without you having to be there in person.

It allows people to connect with you even better than they would through your books or blog posts, because they can feel like they are right there with you, getting to know you.

It’s like becoming a small time TV or movie star. In fact, many actors and performers are starting off their careers these days through Youtube discovery.

Now maybe you don’t want to go the music or movie route, but you can achieve celebrity status as an expert in a certain niche by teaching valuable lessons in your videos.

Don’t worry about them needing to be Hollywood production quality or feel like you should hire a makeup artist to help you look your best.

People love to feel like you are more personable and are just like them, but more successful.

Keep videos low budget, short and to the point with some very valuable tips and you will be growing your brand in no time.

4. Testimonials/Endorsements

What better way to achieve celebrity status than to get endorsed by an expert who already has it? Having testimonials or endorsements from established people who others recognize, is priceless.

I recommend you start connecting with other industry experts on places like Linkedin, Twitter, Facebook, etc. just to learn more about them and see if there could be potential to do business.

I’ve even known people that would boost their brand by making online products or courses while partnering with other experts just for their big name in the niche.

Anytime you feel you may have a chance to bring a big name in as an endorsement or through a testimonial, you have to take advantage.

Like I said, it’s not so much the sales process that makes money as the pre-framing of your prospects’ minds into thinking you are one of the best in your field.

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5. Get Featured On Authority Sites

Not only is featuring experts as testimonials or endorsers of your business on your site valuable, but you being featured on their sites is as well.

Imagine just getting on a site like Entrepreneur.com, Business Insider, Forbes, etc. Just publishing a few articles on there gets you instant attention from a massive audience of people in your niche.

Become a contributor to other big name sites and it could be exactly what you need to get over the hump with your business.

6. Become A Specialist

I read one time in an amazing book on success (I’m pretty sure it was in Think And Grow Rich) that if you try to start out being a jack of all trades, you won’t get very far.

It said if you instead become a specialist in one certain area, you will create a name for yourself and can later expand on that after gaining credibility.

For instance, instead of being okay at social media, content marketing, SEO, PPC advertising, email marketing, copywriting, website optimization, video marketing, etc., you could specialize in just content marketing.

After you have mastered content marketing and gotten so good that everyone knows you as the content marketing guru of gurus, you could then expand into another area and master it as well.

It would take you so much longer to get good at all areas of internet marketing if you just get better at all of them a little bit at a time. If you put all your focus on one strategy, you will make huge strides in your progress in a fraction of the time.

It’s better to be the master of one thing than pretty good at 20 things. As you’re trying to figure out how to brand yourself as an expert in your field,  remember it’s the specialists that get the most recognition.

7. Answer Questions On Quora Or Yahoo Answers

Another easy way to become an expert is to just help others solve their problems in your niche. Sites like Quora or Yahoo Answers have places where anyone can ask questions about any topic.

When you create a free account on one of these, you can start searching for questions related to keywords that you know most about in your niche and answer just a few a day.

Before long, people will start upvoting your answers, following you and getting curious about who you are. The whole point is to just help people in need of answers to their problems.

The branding and following are just a bonus that comes along with helping them. With Quora and Yahoo Answers, you really get to see what a successful business is all about again.

It’s about helping people and solving problems for them in a way that provides tremendous value to their lives. If you focus on nothing, but making money, you won’t do too well.

8. Give Valuable Insight On Forums

This is kind of like what you do on Quora or Yahoo Answers. In forums, you just find discussions on different topics related to your niche and contribute valuable insight to them.

For instance, Warrior Forum is known as one of the better forums for marketing or internet entrepreneurship. People will ask questions, discuss what they think about certain strategies, share reviews of courses, etc.

Just try to bring something to the table every time you answer a question or contribute and over time, you will develop a reputation as an industry expert.

9. Become An Authority On Social Media

When it comes to branding yourself as an expert in your field through social media, you first need to make sure you cut out some bad social media habits.

Here are 50 common social mistakes you might be making.

After you feel like you know how to not shoot yourself in the foot on social media anymore, there are some things you can do to show your expertise to the world:

  • Share your blog posts (but don’t spam them) on your social profiles.
  • Share your Youtube videos on your social profiles.
  • Have a professional picture of yourself on all your social media profiles.
  • Have a link to your main website and get it verified on your profiles.
  • Share great tips or quotes with your followers a couple of times a day.
  • Provide social proof every once in a while of some success your business had or even achievements you’ve earned as the owner.
  • Have a picture of yourself with an established person in your industry on your profile.

These types of practices on social media can really start to brand you as an expert in your niche and the more people that are exposed to your profile or posts, the more business you’ll get.

10. Use Proof When You Get Results

What sounds better…

  • Our business has been very successful the last few months
  • Or, our business has created a minimum of a 50% increase in sales for every client we’ve had in the last 3 months

I’ll bet you picked option 2. People like specifics, not broad claims. But, when you give specifics, you also can back that up with proof to give your business even more credibility.

You could have a screenshot of the numbers you created from an analytics site like Google Analytics or a video of a client showing the results they got with your business’s help.

People tend to not believe anything unless they see it. People tend to be skeptical these day and specifics backed by proof are powerful for your branding.

This establishes a trust between your potential customers and your brand that combined with your celebrity status as an expert, creates a one-two-punch that can almost guarantee big sales numbers.

Conclusion Of How To Brand Yourself As An Expert In Your Field

If you start working on developing a celebrity status by just being everywhere online when it comes to your niche, people will start to see you as someone that can solve their problems.

You don’t have to develop some kind of futuristic, complex sales funnel to make a lot of money with your business. You just need to learn how to brand yourself as an expert in your field. What are some other ways to brand yourself as an expert?

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Brand Like Rachael Ray: 4 Celebrity Personal Branding Tips — YFS Magazine

Rachael Ray celebrated the 2,000th episode of her successful food-focused talk show, the Rachael Ray Show, in October of 2017. But imagine for a moment if her show was suddenly canceled.

While it would be an unfortunate turn of events, Rachael’s career wouldn’t be over – far from it. Why? Because she has two other TV shows, best-selling cookbooks, a lifestyle magazine, a non-profit organization, a home collection, a cookware line, and a dog food line. Most importantly, she has a personal brand.

Her personal brand is the backbone of her success.

Rachael is good at what she does, sure. She’s a likeable person. People trust her—as evidenced by her 4 million Twitter followers. Where Rachael goes, her tribe follows. What Rachael sells, her fans buy. They follow and buy from her, not her business. And as a result, she’s set up for long-term success.

So how can you—a freelancer, solopreneur, or small business owner—build a brand centered around you and not your business?

Here are a few essential personal branding tips.

1. Start now

If you wait until your business or product has lunched to start building your brand, you’ll be behind the curve. Start working on your own brand long before you have anything to sell. Then, by the time you bring your product or service to market, you’ll also have a fan base to sell it to.

This is the same context that drives content marketing. If you reach your target audience early enough and win their trust, they’ll think of you when they need your offering. A personal brand simply places the emphasis on you, not your business. So people literally will think of you first.

2. Create an online hub

You need a single place where people can go to see everything they need to know about you—your bio, portfolio, blog, social presence, etc. Your online hub could be your personal website (e.g. JaneDoe.com). 

An online hub eliminates the need for your audience to hunt for you throughout the web. As a result, you’ll present a cohesive presence and grow your following.

Personal Branding Tips Rachel Ray - YFS Magazine

It’s recommended to focus on owned media–anything under your direct control such as a website, newsletter, catalogs, and blog. But if you’re just starting out, you can use About.Me to group all of your important information and social links into one profile.

3. Use targeted social platforms

There is such a thing as the wrong network, that is one where your audience is not present. For example, Racheal Ray is active on Facebook, Twitter, Instagram, and Pinterest—all of these networks that make since for her celebrity foodie brand.

LinkedIn, on the other hand, doesn’t make much sense for her. She isn’t trying to recruit, get a job, educate, or even network. Her fans certainly don’t go there to get her latest recipes. They’re more likely to visit Instagram or Pinterest to find mouth-watering pictures of her latest food creations.

When you decide which social platforms to use, consider your ideal customers’ age, interests, motive for following you and the type of content you can share. And don’t forget other networks outside of social media: Quora, Reddit, and niche industry forums.

4. Create value outside of your network

Deliver unique and useful content to your audience. But if you want to grow your following and expand your reach, you’ll need to go beyond your network. Even well-established companies like Twitter understand thought leadership and share content in places outside of their own blog.

There are dozens of ways to tap into new audiences. For example,

  • participate in relevant industry forums

  • join and launch live Twitter chats

  • become a guest on targeted podcasts

Build your personal brand

You don’t need a live TV audience to have a brand. Start now with one or two of these branding ideas, get comfortable, then try more if you want.

Don’t wait, or you may start too late to be effective. If the idea of building your personal brand overwhelms you, think of it this way – everything you post online is a part of your personal brand.

You’re no doubt already posting something online, so you’ve already begun your branding journey—congrats! Now it’s time to make your efforts more intentional and focused. As people get to know you and begin to trust you, they’ll naturally be willing to follow you wherever you go, buy your service or product, and recommend you to others.

This article has been edited.

Jessica Swanda is a freelance writer and marketer. She loves social media, digital marketing, and vanilla chai lattes. Her writing has been featured in Marketing Profs and Social Media Today. To see more of her branding and marketing tips, visit her website Proof Is In the Writing.

 

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5 Personal Branding Mistakes You Don’t Want to Make on LinkedIn

Personal branding mistakes are very difficult for people to recover from in the age of the internet. Once something’s been posted online, it’s nearly impossible to erase. Your own personal brand is more important now than ever before. Get it right, and you will create a positive image of yourself that will help you stand out from the crowd, convey excellence and value, and kickstart lasting relationships with prospects and clients.

Get it wrong? You’ll create a negative image of yourself that will make you stand out for all the wrong reasons. Or, even worse, you won’t stand out at all. The good news is, when it comes to your personal branding on LinkedIn, you have control of how you present yourself. In this article we’ve listed the personal branding mistakes on LinkedIn that can keep you from standing head and shoulders above your competitors. Avoid these mistakes, and your personal brand will be everything you want it to be.

Personal Branding Mistake #1—Bad Picture or No Picture on LinkedIn

A LinkedIn profile with a poor quality picture (or worse—no picture at all!) is like an online dating profile with a bad pic—you’re not going to attract any attention if you’re not putting your best self forward.

Your profile picture is often the first impression a potential employer will have of you, so you want it to be a good one. A bad picture, or a picture that was taken in a non-professional environment or shows you looking less than your best, can create an indelible impression of incompetence. It can be “damaging to your personal brand and even hamstring your career opportunities”, according to Entrepreneur Magazine.  Be hyperaware of the impression your profile picture is conveying, and your personal brand will be safe.

Personal Branding Mistake #2—Selling First, Connecting Later

LinkedIn allows you to connect with a huge number of potential clients and employers, the operative word being CONNECT. Once you’ve connected with a person, you can start to learn more about what you have to offer to them (and vice versa), and you can establish a relationship.

Conversely, if you haven’t taken the time to establish some rapport, instantly trying to sell yourself to them creates a negative impression that will be hard to shake. Yes, most people on LinkedIn are there to sell themselves as the solution to every need, but remember that you’ll catch more flies with honey— build a connection with your potential employer or client, and they’ll be a lot easier to persuade.

Personal Branding Mistake #3—False Information

Oh, boy. This is a big one. There’s a thin line between presenting yourself in the best light and flat-out lying about yourself. Stay on the right side of this line, particularly when you’re presenting (easily checked) information about your career.

Recruiters that use LinkedIn have honed the skill of spotting inconsistencies, and once they see that you’re not telling the truth about your experience, it will be impossible to reestablish your credibility. Of course, you should put your best foot forward, but make sure you’re always telling the truth. Anything beyond that will be a personal branding mistake that will be hard to recover from.

Personal Branding Mistake #4—Not Personalizing Your Profile and Content

LinkedIn offers ways to personalize almost every aspect of your personal brand. When you don’t take advantage of these opportunities, you appear to be markedly less driven than those who have. Here are some of the ways you can personalize your profile:

  • Updating your status frequently.
  • Posting quality content instead of focusing on quantity.
  • Posting positive comments, not negative.
  • Participating with a view to help in groups rather than obviously self-promoting.
  • Complete job experience, with dates. If that’s not completed, it looks like there’s something to hide.

Personal Branding Mistake #5—Not Including Your Links on Your LinkedIn Profile

We assume you’ve got a presence on other forms of social media, or even possibly a personal website or blog. You could make your connections scour the internet for your Twitter handle or your website, but it’s much more professional to offer all of your links in your LinkedIn profile. This saves your connections time, and it can allow them further insight into what you have to offer them by directing them to other places where you and your work are featured. Side note—if you do put your other social media links here, be sure that you’re presenting your best self there, too. Make sure you update your website with some regularity, keep your profile pictures appropriate, and stay positive.

If you can avoid these personal branding mistakes on your LinkedIn profile, you’re sure to create a positive, professional personal brand that will be appealing to employers or clients, enhancing your career opportunities and helping you stand out.