Why is Personal Branding Important for Agencies – Interview with Leonard Kim

In today’s competitive business landscape where everyone claims to be a ‘wizard’, ‘specialist’ or an ‘expert’, it can be extremely difficult to carve out a name for yourself and become a key influencer in your niche. We spoke to Leonard Kim, Managing Partner, InfluenceTree to understand why personal branding for agencies is an important area […]

The post Why is Personal Branding Important for Agencies – Interview with Leonard Kim appeared first on Mondovo Blog.

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How 3 Marketing Superstars Use Personal Branding to Boost Their Business

By Guest Post

By Aaron Agius

For internet marketers, personal branding is usually pretty low on the list of priorities for daily work.

There are always Facebook ads to run, products to launch, and landing pages to optimize. Who has the time for personal branding?

It’s unsurprising that short-term revenue-generating activities take precedent for most marketers, but if you’re in this for the long haul, personal branding is a must.

Your personal brand communicates your identity to the world. While technological advancements have allowed us to conduct business with minimal human contact, it’s important to remember that people still want to buy from people—not faceless corporations.

Entrepreneur advocates a P2P (people-to-people) approach to business, and this is infinitely easier if you have a clearly defined, highly visible personal brand. Without a personal brand, it’s harder to establish trust, and everyone knows that trust is essential for sales.

This is especially important on the internet, because 65% of web users view online search as the most trustworthy source of information about people and companies.

If you’re in the spotlight and people are talking about you anyway, it’s crucial to give your side of the story. This can be achieved with a designated personal branding site, social media, and content marketing.

For some inspiration, learn how these three marketing superstars are leveraging personal branding to achieve great business results:

Alex Becker

Tech entrepreneur, author, and internet marketing expert Alex Becker is committed to personal branding.

Using a combination of PPC ads, email marketing, and content marketing, he has grown his software companies Source Wave and Market Hero to millions of dollars in annual revenue. Even if people had never heard of him, he’d still be financially secure.

However, Alex clearly understands the long game of entrepreneurship. With his best-selling book, The 10 Pillars of Wealth, he delivers brutally unapologetic insights into what leads to real wealth and prosperity in life (hint: it’s not what is taught in schools).

In his YouTube channel, his unpretentiousness is on display in full color.

With a sardonic sense of humor and plenty of vulgarities (which is fine, given that his core audience is younger aged males who want to escape the rat race and make money online), his videos cover a range of topics about entrepreneurship—from highly technical videos about how to set up a Shopify store and run ads to more reflective pieces about the dangers of listening to family advice.

RELATED: The 50 Most Influential People in Small Business Marketing

Ultimately, Alex knows that his viewers watch his channel for personal gain rather than out of interest for him. For this reason, he focuses on imparting actionable advice and wisdom in every video as a means to deliver value.

Because he only gives advice and never sells to his YouTube viewers, people inherently trust him.

However, he does run paid ads to his (already warm) YouTube subscribers in order to get them onto his mailing list, and presumably these ads are very profitable.

Timothy Marc

<img src=”https://www.allbusiness.com/asset/2017/09/timothy-marc.jpg” alt=”timothy marc” width=”250″ height=”250″ …read more

Read more here:: allbusiness.com



Personal branding 101 for developers {part 1} – Hacker Noon

Personal branding 101 for developers {part 1}

Android Sketching Workshop — Turin 2016

Disclaimer:I will focus on twitter in this article. In a future post, I will cover linkedin.


I decided to write a simple and practical guide about personal branding for developers. I will talk about what I am doing right now to create and improve my personal brand as an Android developer. I hope you will find something useful in this article.

What is personal brand ?

A personal brand is the reflection of your identity, it is the intersection between reality, perception and you.

Your identity is about your true WHY and your core values.

You need to be consistent and congruent about your message, your why.

What do you believe ?

I believes that one experience, one blog, one book, one speech, one sentence or one word can change life forever.

Let me tell you one story.

In 2011, I accepted the challenge to graduate while working full time. It was interesting, I got in the zone by creating a blog to document my journey. But after 2 years of hard studying and sacrifice, I had some doubts about finishing my master degree. I actually had burnout and mental depression. I try to search motivation to get up again and continue my challenge. I found inspiration from my virtual mentors (Tony Robbins, Gary Vaynerchuk Tim Ferriss and Eric Thomas). I created a strategy and I began to study smart instead of hard. I was back in the game. Finally in 2017 I graduated and I am really happy.

One of the reason I succeed is this:

My manifesto

Why do you need a personal brand as a developer ?

They are a lot of reasons to have a personal brand. I will give four that are really important for me.

  1. Build your reputation
  2. Share your skills and passion
  3. Become visible on the map
  4. Engage with people in your industry

Step 1: Follow your mentors

The first thing to do is create the list of people you admire and you want to connect with. I call them mentors because they are the best at what they do. If you are like me, you want to become better by following the path of the best.

Let’s create a list of the best android developers in the world who use twitter.

Step 2: Define your brand

The second step is choosing your topics. 1 to 3 topics is enough to begin. You will focus on your topics for enough time to build a reputation. My topics are Android development and Firebase.

Step 3: Craft your profile

1-Profile foto

Choose a beautiful foto of you or choose an illustration of you.

From old profile foto to new profile foto

2-cover foto

You can put some photo of you when you’re doing interesting stuff (coding at work, speaking at conference …)

Example from Rebecca Franks

You can put something related to your blog

Example from @‏

You can promote something you have done (book, android apps …)

Example from Andrew Orobator

from old cover to new cover


Your bio has to be original. Describe yourself using these elements :

  • job (what do you do?)
  • accomplishments
  • lifestyle or mantra
  • hobbies
  • hashtag

This is what I did:

Senior Android Engineer and public speaker. Born in Africa, living in Europe. Work hard, play hard, rest hard #Firebase learner #CoffeeLover and #TvShow addict

Step 4: Engage daily

The next step is commit to participate to the conversation in twitter. this means tweet daily, retweet a lot, follow and answer.


Bonus: My Worflow on twitter.

I use to read android related blog post and then I tweet the best posts on my twitter account.

If you have some tips to improve personal brand on twitter, you can write it in a comment below.


I think developing a personal brand is a long journey and I just began mine. I will make experiments, I will sometimes make mistakes and I will learn along the way.

This is not a blueprint, it is my process. If you don’t have a personal brand, I invite you to create one following my example.

See you for the {part 2}, until then may the {code} be with you my friend!

A big thanks to everyone involved in proofreading this post!




Top Tips Personal Branding On and Offline #SEMrushchat

Personal branding can make or break you in a world filled with self-proclaimed “gurus” and “influencers.” It can help you to stand out in your niche, making it easier to build your business and position yourself as an authority in your chosen expertise. But how exactly do you build your personal brand? Where do you start, and how do you keep the momentum going without falling into any of the common traps that can hold us back?

During last week’s #SEMrushchat, expert Mel Carson joined us to talk about personal branding. Carson is the founder of Delightful Communications, an award-winning marketing and digital PR firm that specializes in personal branding. We also had industry experts like Dr. Khushbu Pandya weighing in, so this is one recap that you won’t want to miss.

Q1. Let’s say a person is just starting to build their personal brand. What is the best piece of advice you would give them?

First, though, you need to figure out who you are and what you want your business to be. What type of solution do you want to offer? Why is better than your competitors? Take a close look at who your target audience is, and ask yourself what makes your product or service more valuable to that audience than anything else that is already out there. Answer these questions thoroughly, because they will become a central pillar of the brand you build.

A1: We encourage people to reflect on their experience and define a professional purpose. Why do they do what they do? What’s their mission? Who is their audience and what value do they bring? #SEMRushChat (1/3) pic.twitter.com/EvQPdmsiMy

A1: Who are you? What’s your practice area? Hone in on being you & your expertise. Then we’ll convert on where you want to go.😎#semrushchat

As you start to build this, you can start to both create and share content that can help bolster this image. You shouldn’t be sharing just anything, after all; every link you post on Twitter should be intentional. Mel Carson recommends that you focus on your “halo effect,” which is the result of your AURA. AURA, in this case, stands for content that is Authentic, Useful, Relevant, and Actionable. This is important because:

  • Useful content will provide immediate value to your target audience.

  • Relevant content will help put you in front of your desired audience much more quickly.

  • Actionable content (like “how to” content) is useful, and also increases the likelihood of shares. You aren’t just giving theories; you are telling people exactly how and why to do this. This will set you apart as a true industry expert.

A1: It’s crucial to be purposeful about your halo effect. Focus on AURA = Authentic, Useful, Relevant and Actionable when it comes to what you share & your impression online and in person. #SEMRushChat (2/3) pic.twitter.com/KRHJFBWTKh

A1: Start building authority by creating content around “what is” and “how to” questions. speak at meetups and conferences. engage in discussions on twitter, quora, reddit and facebook. #semrushchat

As you do this, you can begin to build your network of industry peers, connecting with other individuals in your niche. Be active on social media, in professional online groups, and in industry forums. Go out of your way to meet people at conferences and actually create lasting relationships with them. Engage in discussions, and then do what you can do spark them. At the end of the day, you will never create a thriving brand without successful networking on some level.

A1: Connect with other people in your niche. Grow your small network of influencers, and your brand will have more authority as the days go by. Be active on forums and chat with others publicly so that your brand is linked to whatever it is you want. #semrushchat

Over time, people will begin to recognize your name and your brand, and you will be the one they are coming to for answers.

A1 Be brave; be interesting; be unique; become an authority that people come to for answers; it is worth the effort; an expert has to know just a little more than others. #SEMRushChat


Q2. Are there any pitfalls when it comes to personal branding? What are they and why?

Personal branding is a marathon, not a sprint. Forgetting this is actually one of the biggest mistakes people make in this area. It is a long-term discipline, and you can’t just rush in and expect everything to happen in just a few days. There is no such thing as launching yourself into superstardom overnight, so don’t get disappointed or discouraged when things are moving a little slower than you would like.

You need time to develop authentic relationships, and to build a reputation of someone who is consistently solid and trustworthy. This means continuing to show up in those forums, professional networks, and conferences. It means making the effort to stay connected and to put yourself out there.

If you start struggling with impatience, focus on what you can do right now that will put you one step closer towards establishing your brand and becoming recognized as the expert you know you are. This may include:

  • Writing new, actionable content to pitch to industry publications.

  • Reaching out to individuals in your network.

  • Find new forums or groups to join to continue establishing your brand.

  • Check over your site and social profiles to make sure that they represent your brand the way you would like.

  • Find a store of great content to share on your channels.

  • Take a look at your competition, and see if you can find ways to differentiate yourself.

It is, after all, essential to remember that while your brand and your business should complement each other; they shouldn’t be exclusively one and the same. You should be building them both at the same time. You want your business to have the go-to product, but you still want to be the go-to expert.

A2: Personal branding is huge, and there can be a thin line between your company’s voice and your own! Become the SME to promote the brand, don’t let the brand absorb you! #semrushchat

Another pitfall of personal branding is thinking that this will be a temporary or part-time job. In reality, you never fully get a break. To truly build a brand, your online presence needs to be public in order to show that you’re open and transparent. This means that you need to be “on” 24/7. You need to stay professional, polished, and at the very top of your game. People expect prompt responses, and one misstep can be damaging, especially when you’re early in the journey of building your brand. And most importantly, they want you to be authentic instead of being a constant salesperson.

A2: You can come across as salesy, pitchy and braggadocious which can be a turn off for a lot of people. Take Neil Patel for example, his style doesn’t do it for me, whereas Rand Fishkin’s personal branding comes from being helpful. YMMV #semrushchathttps://t.co/VhqeefXUWy

While you will have a public online presence, you are also allowed to have a private one. You can have a public Twitter, for example, but a private Instagram listed under a pseudonym just for friends in family. Keep in mind that nothing online is ever truly private, so keep anything controversial off even private social channels, but this will give you some semblance of balance between private and public.

A2: Your Online Presence is Public, Open and Transparent – remember that fact every moment #SEMRushChat

All that being said, you can’t please everyone, and you will go crazy trying. While you should try to stay away from getting negative comments, you likely won’t be able to avoid them forever. When some arise, remember to keep a level head and address the issue if needed. Remember that transparency is an important part of being an influencer, so people may notice if you start deleting negative comments or reviews, but you can work even harder to increase the number of positive public engagement you’re getting. Focus on your target audience and the people who you can help, and don’t be too concerned with the ones you can’t.

A2: There’s always going to be people who dislike you. And you just have to accept that! You aren’t for everyone, so you have to learn to take criticism or negativity that may come your way. #semrushchat


Q3. What are some of your top tips on building a personal brand online?  How about offline?

There are two intertwining but separate pillars of building your personal brand: online and offline. They will work together in unison, but realistically you need both to be successful in the long term.

A3 online and offline both compliment each other and both has to be done with same passion. #SEMRushChat

A3. It’s about real relationships whether it be online or offline. And in order to build those you need to listen fully before responding and be interested in what the other party is doing. Engage, educate, entertain each other. #semrushchat#onlinemarketing

A3: As far as your brand OFFLINE, it comes down to integrity across your whole life. People shouldn’t be shocked that you are a jerk in real life if you are kind online, and vice versa. If you’re a jerk, embrace it! #semrushchat

Both, however, should involve the same basic strategy. Be consistently open and authentic, interacting with like-minded people and sharing your knowledge with those who could benefit from it. This is a great way to increase your reach and demonstrate your authority on any given subject.

A3: Surround yourself with people who you think are smarter than you so you can learn from them and engage with them. Secondly, be helpful. Try to help people solve problems, share useful information but don’t be afraid to say “I don’t know” or “no” either. #semrushchathttps://t.co/feWqDT1E4m

A3 Find some helpful sources of information to share; don’t be afraid to roll up your sleeves and do some work; You can’t stand out if you don’t stand up. #SEMRushChat

You can also use the huge potential reach of social media to ask questions to your target audience, helping you to discover what they really want and how you can provide it for them. You don’t need to be on every social platform, but make sure that you are on the most valuable ones.

While it often seems easier to do all this just behind a keyboard, you will have the most successful relationship building when you attend online events and seminars. When you do, really put yourself out there by making a strong effort to engage with other attendees (and not just the one or two big names everyone wants to meet). Ask questions, learn from your peers, and make a good impression. The goal should be to start new relationships instead of just handing out business cards, so keep that in mind.

A3. Be a human for goodness sake. No-one (OK, “me”, I have no research to back this up!) likes automated or even automaton-sounding content. If I want to talk to a robot, I have OK Google. 😁#semrushchat

A3: Speak, write and contribute, build relationships, know you’re the best! #semrushchat

After you have established relationships, follow up with them. Offer value to these individuals before asking for anything in return. This goes for both potential customers and other industry leaders. While you know that you can directly benefit from them, there is hopefully something that you can do for them, too; focus on that part of the equation.

A3.) Don’t get bogged down in the past when you should be building for the future. #SemRushChat


Q4. How do you know if your personal branding strategy is working?

We have established that personal branding is a slow burn. That is all well and good, but how can you know if it is working so that you can change strategies if needed?

One of the most tell-tale signs is that people will start to know who you are, even if you don’t know who they are. They might be approaching you with questions they have, problems they think you can solve, or opportunities. They seem to easily recognize who you are, either by name or face and are fairly familiar with what you do.

A4: People can easily recognize who you are and what you do. #semrushchat

This can manifest in different ways. You may be headhunted in your specific industry, or have an influx of new clients. You may be approached to speak at conferences, write for publications, or attend events for free. You may see more traffic to your site, social media, or blog, and a nice boost in shares and engagement. People might start thanking you for mentioning them on your site, and you might start getting more backlinks. In many cases, it also means that people are approaching you out of the blue, either based on your own reputation or a direct recommendation from someone else.

One of the only ways to measure this is to keep an eye not only on what people are saying to you but also about you. What people are saying behind your back is what they really think of you, so invest in social listening software like SEMrush’s brand monitoring tool to keep an eye on what people are saying about you online.

A4: Feedback from the market. What are people saying about you? #semrushchat

Basically, people will know who you are. You will likely find it easier to meet the goals of your personal brand. If you are engaged as you should be when it comes to building your personal brand, you will know when it is starting to work.

A4 Be approachable; be responsive; if you are going to build a personal brand, you should live in it, and you will know it is working. #SEMRushChat

A4: You know it’s working if you’re achieving the goals you set for your personal brand. It’s important to know what you’re trying to accomplish with your brand. #semrushchat


Q5. When it comes to personal branding, who do you think stands out in the digital marketing industry and why?

When it comes to the “why” part of this equation, there are a few answers that our chat participants had in common. Generosity, approachability, and overall authenticity ranked high in the individuals in the digital marketing industry our participants thought stood out with their personal branding.

Generosity may translate into being happy to share knowledge and resources. This can take the form of providing information freely and without expectations in forums and on social media. Generosity involves sharing value with others, and it’s something that people will remember– even if they only observed you sharing with someone else. Since personal branding is all about relationship building, this is a big one.

A5 I like what Eric Enge (@stonetemple) is doing with studies of SEO features, and videos/interviews about them. #SEMRushChat

Approachability also matters. We have all known thought leaders who were so impressed with themselves that they just weren’t approachable. No one likes someone who thinks they are better than everyone else. Let people know to reach out if they have any questions for you, or if you can help. If you have to shoot someone down for a request, make sure to give a good (and not hurtful) reason, and thank them for thinking of you while letting them know what you can do for them in the future.

A5. There are a lot in this industry but the ones that stand out will engage with their audience. I care less about “Likes/Followers” and more their overall engagement #semrushchat

A5: @randfish is my pick. Reason: He engages with you 24/7. Makes you feel comfortable whereas (you haven’t met with him) He basically gets into your mind + heart by helping you out 24/7 ( Even on Holidays 😎)… #SEMRushChat

A5 There are a lot of people who do talks and are very active on social media – they are the ones who are killing it. But for me the best person for personal brand ever has been Jeffry Zeldman and I am not sure he was after it. #SEMRushChat

And finally, we are back to authenticity, bringing us full circle. People want to feel like they know the “real you”– personal branding isn’t just about how much you know, but who you are. This means you will want to be the same person that you are online as you are offline, or people will notice.

Because of this, you want your personal branding to be a reflection of who you truly are. Think of personal branding as a bit like online dating; you want to put your best foot forward, but you don’t want people to be shocked or confused when they come for the first date.

A5: @garyvee definitely stands out. He focuses on providing value, but stays true to himself and his brand at the same time. #semrushchat

A5.1 Oh there are many and I guess we all are an inspiration for each other.

Each has unique traits that can be adopted/adapted by others.

Wondering who has mastered this trifecta and how you can learn from them? Our chat participants happily named a few influencers and thought leaders who they thought had outstanding personal branding. These names include:

Make sure to join us this week as we discuss “Driving Loyalty & Advocacy Using Paid Media” with special guest, Samantha Noble! 

Top Tips Personal Branding On and Offline  #SEMrushchat



#112 It’s question time! Personal branding. Marketing to corporates. Business cards PLUS loads more.

One of the great things I love about putting out this weekly podcast is the number of questions that come in from my listeners. It’s a fantastic way for me to get a sense of what’s on your marketing mind, and of course, for me to answer them every now and then in the actual show itself. And that’s what I’m doing in this episode. So grab a cuppa and settle in (pen and notepad at the ready) as I tackle the following marketing challenges and provide plenty of marketing tips for small business:

  1. How do you build your personal brand? And should you be building your personal brand above and beyond your business brand?
  2. How do you ensure the quality of the audio in your video and podcasts is top notch?
  3. How do you get your brand in front on senior management?
  4. What social media information should be included on your business card?
  5. What ways can you promote your consultancy-based services to the corporate sector? And what additional revenue streams could such a business create?
  6. How important are ezine articles given the popularity of video marketing and podcasting?
  7. What role does marketing play in preparing a business for sale?
  8. Should I shouldn’t I interview Jordan Belfort – AKA The Wolf Of Wall Street?!
  9. What are my thoughts on using social media as a marketing channel?
  10. Should a small business employ a PR agency? or are there cheaper / easier ways to get publicity?

One of the aims of putting this episode together, whilst sharing some marketing gems with you, was to also give you a sense of what it would be like to work with me as a Member of my Deep Dive Mastermind. In simple terms, we meet each Tuesday at 10:00AM AEST via a webinar which I host – each Member gets the opportunity to provide an update on where they’re at with growing their business and then ask a marketing question of me, which I of course answer, and the rest of the group also gets the opportunity to answer as well. It’s a fantastically accountable way of staying motivated and improving your marketing at the same time. You can find out more about my Deep Dive Mastermind here.

Links & Resources Mentioned In This Episode ..

Netregistry – Check out these three exclusive packages for SBBM Listeners. Each one designed by myself and Netregistry to help get your online marketing sorted.

Deep Dive Mastermind – If you’d like to work with me and other motivated small business owner on improving your marketing ROI then my Mastermind group may well be for you.

Built To Sell– A great book on how to set up a business from scratch.

Get Your Own Show– My consulting service that shows you how to get your onw podacst.

PR Web– A great way of distributing online press releases to a global media audience.

Screenflow– Great software for making screen capture videos.

Join the marketing discussion beyond my podcast …

I’ve personally created these marketing training products in response to listener feedback …

Site Boost – Discover the characteristics of a successful website.

Spotlight – I create an exclusive podcast episode solving the marketing challenges of your business.

Brand Yourself: Tips for Developing Your Personal and Professional Brand

By April Dodson

Whether you are an independent entrepreneur, a small business owner, the CEO of a Fortune 500 company, or a marketing influencer; developing your personal brand is key to building your business, furthering your career, and opening new opportunities. These simple tips can help you grow your brand and accomplish all your branding goals.

/ Pixabay

Tips for Developing Your Personal and Professional Brand

Branding yourself doesn’t have to mean selling out or obnoxiously pushing yourself, your skills, and/or your company on others. It means investing in yourself or your business as something work marketing, growing, and promoting.

Brand Yourself: Your Focus

Your focus should be on simply letting others know you (or your business) exist. This can be done by either hiring a PR company or marketing yourself on no budget, but the goal is the same: Get your name out there. Before beginning your branding journey, focus on these key elements first.

1. Become an expert. This sounds more complicated than it is. It doesn’t mean you have to be a renowned professional in your field, but rather that you should aim to be a trusted source of knowledge in an area that relates to your business. This means consistently educating yourself and sharing your ideas.
2. Get online. Without a website or social media presence, you might as well not exist. The first place people will look to find out more about you or your business is online, so you’ll want to have your full name on your website so people can easily find it as it relates to you. Develop a social media presence based on what you are offering and what your skill set is.
3. Generate awareness. This can be done through traditional marketing techniques as well as networking. You’ll want to be sure you’re connecting with others online, but don’t let your in-person and personal relationships falter either. Form relationships with people who you can learn from, teach, and who can help grow your business.

Brand Yourself: Tips

Once you have begun to expand your personal brand, you can start exploring these branding tips and practices.

1. Start blogging. Starting a blog is a great way to express yourself, but it’s also a powerful tool for building your personal brand. Write about what you know, what you want to be known for, and helpful content you have to share with others. For instance, if you want to portray yourself as a financial advisor, write blogs that include finance tips. If you want to be known as an expert salesperson, offer sales tips.
2. Create video content. Video content has been rising in popularity. It offers a unique and fun way to engage your audience and bring your brand to life. Most of your network probably can’t interact with you face-to-face on a daily basis, and video allows you to share ideas, knowledge, and even company updates in a way that is more personal within your professional community.
3. Speak at events. Getting recognition as a speaker is a powerful way to expand your reach as …read more

Read more here::



Apple’s Siri AKA Karen Jacobsen talks personal branding

If somebody is the living embodiment of “Feel the fear and do it anyway” it’s Karen Jacobsen. The voice of the world’s most famous text-to-speech recognition program, Apple’s Siri and in-car navigation device TomTom, as well as the founder of her own personal development brand at , you would never believe that Karen has had to overcome personal anxiety issues and significant debt to get to where she is today.

Karen has certainly reached her destination and she shares exactly how she built her personal brand in this episode.

When she moved to New York in 2002, Karen was all geared up to follow her dream of achieving music success (and she didn’t do too badly at that either, once performing in front of an 80,000 strong crowd) but when the universe tapped her on the shoulder and led her on a path to creating a personal development brand, Karen put her head to the ground, worked hard, believed in herself even when her demons told her not to, and has achieved great, great things.

In this episode, Karen has some great words about personal branding, about overcoming obstacles from outside and internally, and she really demonstrates that with the right spirit and determination, you can achieve great things too.

PLUS, I reveal more details about the LIVE 200th episode. Let’s get started, shall we?

In this session of Small Business Big Marketing, you’ll discover:

  • How Karen Jacobsen became the voice of Siri without even realising it.
  • Why focusing your energies into one content channel (such as podcasting) can be great for your business.
  • Why it’s important to let it all out and express yourself when you are feeling frustrated in the business world.
  • How Karen Jacobsen created her own personal development brand in the face of huge debt.
  • All about The Imposter Syndrome and why it is important to feel deserving of your success.
  • How Karen transitioned from being a full time, professional musician, to the voice of TomTom and Siri.
  • Why personal brands have so much power for connection.
  • How to overcome the feelings of being overwhelmed in business, day to day.
  • How having entrepreneurial parents shaped Karen’s outlook from a young age.

Episode Timeline

  • 2.00 Feedback on Episode 190– Miss Chu divided the audience.
  • 5.00 All about the 200th episode – a live podcast being recorded on August 14th.
  • 7.20 Remember to send Netregistry your online marketing questions at the Small Business Big Marketing NetRegistry blog.
  • 13.30 I introduce this week’s guest, Karen Jacobsen – the voice of Siri and TomTom, the founder of , and a professional musician.
  • 14.30 Karen reveals why meeting Olivia Newton John meant so much to her.
  • 16.30 Karen describes how seeing her parents start a successful business from scratch inspired her as a kid.
  • 20.00 How does Karen overcome her nerves when she sings in front of a huge stadium of people?
  • 23.45 Karen describes her big move to New York City and the beginnings of her career as one of the world’s most famous voiceover artists.
  • 31.30 From becoming the voice of TomTom and Siri to creating a personal brand.
  • 39.00 When Karen felt that her experiences did not warrant attention and how she overcame this to create a personal development brand.
  • 44.00 Karen and I get to grips with The Imposter Syndrome.
  • 48.00 Talking content: Blog posts, videos, and podcasts on thegpsgirl.com
  • 52.00 I share the benefits I’ve experienced from leaning into one content medium – podcasting.
  • 54.00 Sort out your business’ small design fixes with Swiftly.com.
  • 55.30 My top three takeaways from chatting with Karen.

Resources and Links Mentioned in this Episode


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