Summer slump? A great time to sort out your personal branding, Claire Trévien

In the day to day of working and living, it’s easy to forget to keep an eye on the basics and tinker them every so often. Like anything in life, these can quickly gather dust and become inefficient if not regularly oiled up (forgive the mixed metaphors here).

We’ve talked a lot on this blog about the importance of personal branding for your business. A personal (i.e an individual’s) social media account generally has more reach and influence than a business one, and this is true across the board whether you’re thinking about LinkedIn or Facebook. Increasingly, business pages and profiles are in a pay-to-play situation, whereas personal profiles have more legroom.

Below is a quick and easy guide to make sure your personal Twitter profile. If you’d like to go further, then head over to this blog I wrote last month which shows some slightly more advanced moves. 

Become a Twitter Superhero Download our document and follow the 10 steps to become a Twitter superhero in no time.

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Why Personal Branding Must Be Your First Focus

In today’s competitive business environment, it may seem nearly impossible to stand out. Understanding the ins and outs of personal branding is obviously the first step in the right direction. The concept can be simply defined as the method of marketing yourself and your career to improve relationships with managers, colleagues and clients. […] brand messages are shared 24 times more often if the originator of the message is an individual. May not sound exciting, but it has helped me stand out as a go-to person for those in need of a Wikipedia page. Whether you are writing articles or participating in interviews, a portfolio of helpful information and advice will propel you to thought leader status. Conclusion.In order to become a respected intellectual in your field, you have to know what you’re talking about, offer genuine counsel and really mean what you say.

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Personal Branding Blog – Stand Out In Your Career

For you, the only thing you want is to get a job. For the hiring manager, making the hire is a priority competing with many others at the same time. So what is going on in the hiring manager’s mind? Most hiring managers take no pleasure in the hiring process. It’s just one more thing they have to take care of, and they often feel insecure in making that final decision, since some of their previous hires proved disappointing.

A hiring manager also knows that making a hiring mistake could potentially ruin his reputation and credibility. While reviewing resumes she is asking herself three questions: Why should she interview you? What can you do for her? And if hired, would you be effective in filling the job duties?

Now, provided that you get invited for an interview, the hiring manager has three more qualifying questions to answer before deciding to hire you: (1) Are you particularly good at what he needs done? He is not hiring just average people. This is your opportunity to recite your accomplishments eloquently and succinctly. Do not repeat what you said in the past. Highlight only your accomplishments and the results. (2) Do you fit into his organization? This is the primary area in which you have to be convincing. You may have all the qualifications, but if the hiring manager cannot see you as part of his organization, then nothing will help you. (3) Are you committed? The hiring manager sees in you an investment—hopefully, a long-term investment. And he wants to make sure it’s a good one. He also wants to make sure you are promotable and have the potential to grow within the organization.

As you can see, the hiring process is complex for both the hiring manager and the candidate. Both sides will share in the potential rewards as well as the associated risks. The question for the candidate remains: how to increase chances of getting hired by outshining the competition? The theoretical answer is to network to the max, because statistics have proved that 60 to 80% of people found their jobs via networking. The practical answer is to mock-practice your interviewing skills. You can do that with friends or your spouse or—best of all—with a qualified career coach. The reason that interviewing skills are vital to acquire is simply that hiring managers make their decisions based on how well you interview and not on your job skills.  So what do you think?  Feel free to comment.  The more people share their knowledge on this topic the more helpful this becomes to readers.


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10 Personal Branding Secrets You’ve Never Heard Before

What is Personal Branding?

If I’d have to summarize, I’d say that Personal Branding is the telling – and above all editing – of your story.

The reason it’s gained a lot of attention of late is that while in the early days you could get away with not editing your story, as it didn’t often leave the community you hung out with, nowadays with social media, the internet, and everything being recorded that has changed.

The simple truth is things can live a long time online – much longer than you’d like them to.

What’s more, it matters.

When people are trying to decide if you’re a suitable person to work for or with them, .

And what comes up can have a severe impact on whether they’ll continue the conversation with you or not, particularly if it’s overly negative or positive. 

And so, suddenly it isn’t just politicians who are working on projecting their image.

It’s anybody who wants to build an online presence.

Especially if this online presence is based on whom they are and what they do.

Everybody has a personal brand

David Beckham Personal Branding

The first and most important thing to realize about a personal brand is that everybody has one.

If you’ve got an online presence, whether it is being mentioned in a soccer tournament as a little boy or a YouTube video of a drunken stag night, it all becomes a part of who you are – or rather who you project yourself to be.

This matters, because it means that you can’t decide if you have a personal brand, all you can do is decide whether you want to work on it or leave it as it is.

I guess it’s a bit like mowing your lawn and trimming your hedges or letting your garden grow as it will.

If you do decide to care about projecting an , then the first step you’ve got to take is to start thinking about what you’re projecting when you do enter (or are entered) into the digital realm.

This is a conscious shift in attitude.

It means realizing that getting into a drunken argument with a friend on Facebook probably isn’t a good idea.

It also means avoiding the people at parties that go picture crazy.

You can’t delete the information, but you can steer the conversation


The fact is, it’s very hard to get information about yourself scrubbed from the internet.

If somebody put it up, then it’s probably going to stay up.

That can be a toe-curling thought.

Fortunately, it isn’t quite as bad as you think it is.

Most people do not get past the first page of internet searches.

So, all you have to do to start forming your brand is to start taking steps to make certain what you want to be heard is getting said more often.

If you don’t correctly understand what I mean, then look at Donald Trump.

Now, whether you agree with his politics or not (I don’t), you have to admit he’s superb at steering the conversation.

He realizes that the only way that he can move the topic on from something he doesn’t like is by saying something that people will pay even more attention to.

If you’re getting as much attention as he is, that means your statements have to be pretty outrageous to distract the crowds from whatever outrageous thing you said last time.

Fortunately, most of us aren’t that famous, so we can steer the conversation without having to resort to quite such drastic messages.

Establish what your personal image is

Personal Branding Strategy

The first step you should take is to find out what image you’re presenting online.

That means Googling yourself.

Now, don’t pretend you haven’t done it before!

This time, however, doesn’t just bask in the glory that is you (or cringe at the stories that appear) but instead perform an audit.

Which stories do you like? Which don’t you? What image are you projecting?

Can you tweak that to more correctly fit who you are or will you need to do a wholesale do-over?

How easily is the story pushed down?

Are we talking about a mention on a friend’s , or are we talking about a story in the New York Times? (The former will be easy to push down, while the latter is probably something you’re going to have to live with).

Once you’ve done that you’ve got a good idea of whether your band can easily be tweaked or if you’re going to think about getting your name changed.

Create a new narrative

The next step is to start working on the new narrative.

This means creating new mentions of yourself that present you in the light you’d like to be presented in.

The first step down this road is pretty easy.

You should begin with:

1 – Creating a web page

Most search engines are going to rate your name being mentioned several times on a website, particularly if it’s front and centre, as a mention on somebody’s blog.

And so, this will probably push down a few of your stories.

It doesn’t even have to be a crazy website, either.

Just a resume, some contact information and some links to stories that are positive about you can be enough.

That last point, by the way, is imperative.

Creating more links to material that has positive things to say about you .

2 – Help a Reporter Out

If you’ve got a lot of negative publicity and you’re in a position of authority, it’s a good idea to sign up for .

On this fantastic website, you sign up as a source and respond to reporters looking for sources.

If they think you’re in a position to give them valuable information, they’ll approach you and ask you for quotes.

This is a great way to get mentioned on news sites and, as news sites often have a high authority in SEO ranking, this will probably push down stories that you don’t want to be found about yourself further down (well actually it will push all the stories down, but then you can’t win them all).

3 – Start writing

Now, there have always been , but in recent years shaping the story out there about you has certainly been added to the list.

If you write enough, and you add enough high-quality content in your name, some of those articles will climb in the ranking and push down other content.

Don’t want to build up your website? That’s fine.

Then consider writing only as a guest blogger for high-quality websites.

You don’t even need to write the content yourself.

You can pay other people to do so.

All you need to make sure of is that your name is on there.

Of course, you don’t have to write.

You can also try to create other forms of content.

Anything that people are likely to share and backlink to will do the trick.

So if you want to design logos, create graphics, build web pages or anything like that, you should be alright.

What matters, of course, is that your name is up there.

Because if you don’t put it on your work, then whatever else it’s on (like your play and your debauchery) will get all the attention when people start doing background checks on you. 

Do not neglect your personal brand

Hot to Build a Personal Brand

The problem with neglecting your brand is a bit like neglecting the dishes.

The stuff gets caked in there after a while and what could have been scrubbed away with a little bit of soap on day one, will take a metal grinder on day 30.

After all, if people start writing up stories about you and the only thing they can find is that embarrassing article where you’re dressed like a giant penis, well that’s what they’re going to link to.

And that will cement that story ever more into place.

Don’t let that happen to your personal brand.

After all, you can throw those dishes away.

You can’t do that with your brand (unless you’re really serious about changing your name).

I suspect in years to come there will be professional companies who will manage your brand for you.

PR agencies with AI software that even spin the image of the everyman.

We’re not there yet, however.

We’ve still got to do all of that ourselves.

Fortunately, it’s not that much work. Buying an unclaimed domain costs you a few dollars a year.

Putting up a web page doesn’t have to cost anything if you don’t want anything fancy. .

Or you can read up on , spend a bit of money on it and start not just building your brand, but marketing it.

Who knows what benefits that will have down the line?

I see it as an investment.

If you only put in a little bit of effort every month, then it will grow, push negative content out of the way, and be there for when you need it.

In that way, you get to be safe rather than sorry that your mates got you that drunk, drew all over your face and put up those pictures all over the internet.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, email us at:

Inkbot Design is a Creative Branding Agency that is passionate about effective Graphic Design, Brand Identity, Logos and Web Design.

T: @inkbotdesignF: /inkbotdesign

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Personal Branding and Telling Your Story

Are you confused about personal branding and storytelling (but know you want in?)

Here’s the thing:

I’m British.

And I’m an entrepreneur.

What does that have to do with anything, you might ask?  Well, when I moved to NYC from London 20 years ago, my communication and writing style could best be described as “formal”, with a capital F. It’s just how we roll.

Now for anyone who knows me (and you will soon, I hope) I’m not at all formal. I am enthusiastic about most things, I love connecting with people, and I always look for the silver lining to any situation.

Do you see the problem?  There was a disconnect between the essence of who I am and how I was presenting myself to the world.  The term “personal branding” didn’t exist when I was coming up, but if it had, mine would have been off-base.

As my career, first in talent management and then in career coaching progressed, I started to let more and more of myself shine through.  I started to write in my own voice (rather than Queen Elizabeth’s!) and I shared my own experiences (good and bad), in the name of connecting more fully with my audience and helping them move forward. In short, I started infusing my expertise, experience and knowledge with stories.

I can’t even begin to tell you what that did for me and my business; but here are couple of highlights:

  • I got crystal-clear on my value and what I had to offer (as well as what wasn’t my unique brilliance)
  • I got just as clear about who my ideal clients are, what they aspire to, and the challenges they face
  • I found, embraced, and shared my purpose more fully
  • I am building my tribe of delightful creatives, clients and collaborators

Sound like something you’d like to do too?

Whether you’re just starting out in your freelance creative career or business, or are looking to position yourself more effectively and authentically to the clients you want, mastering the art of storytelling will help you build an emotionally resonant brand that draws your ideal clients to you.

We’re not talking random, air your dirty laundry stories here, but rather, curated, edited stories that show your prospective clients you understand them, care about them, and can help them achieve the goals or outcome they seek.

If you’re ready to become utterly irresistible to your ideal clients, I’ll be teaching a Modern Thrive workshop titled: and I’d love for you to join me.

We’ll meet online January 25th-27th, where I’ll be teaching you:

  • What unique gift YOU bring to the world and how that talent benefits people who genuinely want and need your services.
  • The fundamental elements of every great story and how to craft your compelling story (so long, boring bio!)
  • How to weave stories into your marketing message and content so it speaks directly to the ideal clients you want to attract.

If you’re ready to start shining your light, sharing your message in an authentic and compelling way, and start attracting your ideal clients and collaborators into your business, this training is for you.

I can’t wait to see you there!

The post Personal Branding and Telling Your Story appeared first on .

Strong Relationships are the Key to Powerful Personal Branding 11/29 by Love Brand You


Cultivating magical relationships is just one of the gifts that Jannie Wolff offers the world. This writer, blogger, actress, designer and encourager, celebrates people, places and things through her non-sponsored posts curated by personal selection in her weekly blog: The Abundant Life – Notes from the City. Quoting from her blog profile, “I\’m writing a little something, hoping to make the world a better place. Here\’s hoping the little I\’ve written has given you some joy, some peace, some insight, and maybe a little laugh.” Read her blog and you\’ll agree, Jannie does make the world a better place through her heartfelt relationships with the people in her life. Listen in as we share our story of connecting through Instagram and how nurturing relationships offline or online is the key to building a strong personal brand. Headshot photo credit: Eugene Galles

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Here’s Why You Need a Personal Branding Strategy and Plan

Podcast: Play in new window | Download

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.

Think about this… When was the last time you handed your credit card to a logo? When is the last time a branded logo or corporate branded sign spoke back to you? How about called you? When was the last time that branded Twitter avatar called you back? When was the last time a robot served your food, or checked you out at the grocery store?

The truth is that brands, corporations, organizations, businesses big and small are made up of human beings. Human beings just like me and you. Human beings that breathe, eat, sleep, think, cry, laugh and communicate with one another.

Behind every branded corporate Twitter avatar, Facebook page, LinkedIn group and Instagram profile is a human being. Someone took the photo. Someone posted the photo. It was a human being who wrote the copy being tweeted or posted to Facebook.

Bottom line, human beings speak to, communicate with and buy from other human beings. Of course a brand is not a human. A logo is not a human. However, we can help make brands more human by empowering and bringing to the front the human beings within.

Take a listen to episode 235 of the Social Zoom Factor Podcast for 5 Top Reasons You NEED a Personal Branding Strategy and Plan

 webinar “Personal Branding 101: Why, What and How to Ignite the YOU FACTOR in Business” 

Want the blueprint for social marketing success right now?

Check out our new online social media and branding training academy, the Social Profit Factor, designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way! Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more!  Sign up now to become a founding member and receive some incredible deals plus bonus offers.

Need us to help train your team? Give us a shout and let’s get a custom workshop scheduled for your organization. Increase sales by generating more leads using social media and content marketing to nurture relationships.

Resources mentioned: 

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  • SoundCloud