Create Your Resume Website : Personal Branding

Let’s face it – we are living in a hectic digital era. An online word that is full of information and sources providing it. While for some people it is a bridge to better opportunities – most of us find it hard to fully exploit what’s out there.

In such era, there is something vital to everyone’s success – known as personal branding.

What does personal branding refer to?

Personal branding is something that certainly helps people to seize every opportunity. Defined as the practice of people marketing themselves as brands, the concept of personal branding suggests that ‘success comes from one’s ability to self-package his skills’.

However, the concept of personal branding goes a way beyond the traditional model that was once present in the workforce.  If you still haven’t had a chance to stand out from the competition – now is the chance to make most of your newly shaped career profile.

But wait…What does exactly ‘newly shaped’ refer to?

Let’s just say that it is a set of new principles that have been reinventing today’s digital workforce as we know it. Today, we are listing the most important steps in the personal branding process – ones that will help you level-up your skills and effectively position yourself in today’s (hectic) marketplace.

1. Start With Yourself, Your Skills And Qualities

First and foremost, you must map out all the skills, qualities and abilities you have or gained thus far in your career. Not only this will help you land your dream job – it will also bring the best brand attributes to focus.

After you are done with step one, you should figure out why you love doing what you do. Truth is, many people know what they do but fail to realize why they do it in the first place.

To figure out what makes you a happy professional, make a list of two to three things that you love about your job or industry. Then, write them below your mapped skill set. (trust us, this may also help you land dream jobs and big clients in the future!)

2. Create Your Personal Website

No matter how many CVs and resumes you sent and how great you play your part in today’s hectic marketplace- no resume will be ever as good as your very own personalized CV website. Wondering why?

Having an online resume site will help you connect with professionals in a more profound way – but also instill trust in people and showcase your authority to the organizations out there. Not to mention the hours of work on every CV that it saves – and the number of opportunities it creates for you.

So, how to build such portfolio resume website?

Thankfully, the digital world is full of tools nowadays. One of these tools is the online website builder tool – or the thing you need to successfully create a resume website for your needs. All you need is a decent resume website builder and boom – your resume online website is good to go online – and be an avid representation of your skills and past experiences.

3. Always Be Consistent

Once you are done building and customizing your online resume site, it’s time to make use of it and establish yourself as a thought leader in your industry. This will help you land new freelance gigs, remote or permanent jobs, and new opportunities. Ultimately, it will let you create a network full of industry leaders you can rely on and communicate with.

In the end, it is safe to say that personal branding is the starting point to a successful career.

On & off the track – why personal branding matters

On & off the track – why personal branding matters

When you think about some of the world’s most popular brands what springs to your mind? We all tend to associate branding with big name companies such as Nike, Coca Cola and Google but what about the individual?

These days if you want to make a name for yourself, applying the same principles of branding that big brands do, is crucial to the success of your business or career. Take the likes of Katy Perry, Usain Bolt, Jamie Oliver and closer to home, Daniel Ricciardo. They’ve become a household name in their own right, but they didn’t start off that way.

How did they get there? It’s a little thing called personal branding.

What is personal branding?

Think of it as branding for you. And much like branding for companies, how you’re perceived directly impacts on your success. Creating and growing a brand around your own talents, will give you the competitive edge professionally within the industry you work in.

A strong personal brand can expand your network and attract new opportunities such as work, sponsorships, endorsements or clients (if you run your own business). It can also establish credibility and build trust with others. If you make a name for yourself, people will want to know more about you. You’ll be recognisable and a respected source within your industry.

Shaping your personal brand for success

What’s unique about you that’ll make you stand out against everyone else and draw others to you? How you communicate your personality, skills and values all contributes to shaping your personal brand.

Digital Monopoly is currently in the works with 17 year old V8 Supercars prodigy Alex Rullo. We’re helping the Perth young gun evolve his personal brand online. At just 16 years of age, Alex joined the 2017 Virgin Australia Supercars Championship with Lucas Dumbrell Motorsport, as the youngest driver ever in Supercars history.

The sky’s the limit for this accomplished driver, who already has a prosperous career ahead of him. How Alex is perceived both on and off the track will shape his personal brand now and into the future, and that’s why we’ve come on board to help him tell his story.

Personal branding power tips

So, how do you become front and centre of your industry?

Showcase your talents

Launch your own website or blog where you can tell your story to others. In other words be your own salesperson! Share your opinions and perspective on things that matter to you. Knowing your industry and imparting that knowledge will boost your credibility, and you’ll be seen as a trusted expert in your field.

Alex Rullo tells his story through his vlog on YouTube and we’re also developing a new website for him to further bring out his personal brand.

Harness your identity

You don’t need to wait for others to mention your brand in order to be heard. While it does help, you can still take charge on your own through social media. And it tends to be more impactful when you make yourself visible and accessible. Be human and speak openly. Make sure you build on your relationships and engage if you want your followers to stick around.

Alex already has an established social media presence and following on Facebook, Instagram, Twitter and YouTube, and it will only continue to grow as he builds his personal brand.

Stay true to yourself

It’s not just about marketing you, people see through that. Be the real you when talking on social media and you’ll further expand your visibility and engagement. Stay consistent online and offline, that way people will know what to expect from you.

Grow your network

The more people you know, the greater the chance of opportunities knocking. Make the time to network, and you never know whom you might meet! And it goes hand in hand, for every lucky break that comes your way, there’s someone out there that can benefit from you too.

Building your personal brand takes time, but it’s worth it when those doors start to open and you’ll never look back.

Interested in creating and growing your personal brand online? and we can show you how.

50 Best Personal Branding ideas & Tips for the Workplace

Do you want to stand out among your team in the workplace? If YES, here are 50 best actionable personal branding ideas & tips for entrepreneurs and employees.

One of the main reasons why some employees or entrepreneurs stand out in their workplaces or industries is the way and manner they handle their personal branding.

What is Personal Branding?

According to Wikipedia, personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.

Building your personal brand is not about play-acting to be someone you are not. It is about knowing who you truly are and putting yourself forward in the world as that person. You ought to do this deliberately with an eye towards gaining more opportunities and achieving your overall vision for your life and career/business. The truth is that in the long run, it will help you build the kind of corporate cum personal brand that will help you achieve all that you have set to achieve.

So as an employee or an entrepreneur, if you desire to become one of the most preferred employees in your workplace or the most preferred entrepreneur in your industry, then you need to take personal branding seriously. Here are 50 workplace personal branding ideas and tips that you need if you are either an entrepreneur or an employee.

50 Best Personal Branding ideas & Tips in the Workplace for Entrepreneurs and Employees

  1. Dress Smart and Neat

There is a saying that ‘The way you dress is the way you are addressed’. In essence, the first thing people see about your personal branding is the way you are dressed. If you are a doctor and you are dressed like a mechanic, of course, people will address you like a mechanic unless you prove to them that you are a doctor. As an employee or entrepreneur who wants to be successful, you should always dress successful; that is smart and neat all the time.

  1. Create Personal Goal and Vision

The first port of call when it comes to workplace personal branding is to set personal goal and vision for your career. It is your vision or goal in life that propels you to want to achieve all that you have set to achieve; it is what gives direction to your life and business.

In the real sense of it, your workplace personal brand should be closely tied to your personal goal and vision for your life. And you are the only person that can decide what you want to get out of your life. So, if you are looking towards creating personal branding for yourself, then you should start with creating a personal vision and goal for your career and life.

  1. Exude Confidence Always

One of the things you need to do if you want to brand yourself as a successful employee in your workplace or entrepreneur in your industry is to always exude confidence. The truth is that when you display confidence, it will go a long way to show that you have what it takes to handle any assignment in your workplace. It will give the management of your organization the confidence to trust you with greater responsibilities.

  1. Communicate Effectively and Clearly

Another workplace personal branding idea you can adopt as an entrepreneur or employee is to ensure that you always communicate effectively and clearly. As a matter of fact, communicating effectively is one major tool that will project you for good both in the corporate and business world.

As an employee, when you communicate effectively, both your subordinates and superiors will find it easier to flow with you. So also, as an entrepreneur, when you communicate effectively and clearly, your customers will be able to flow with you.

  1. Be Punctual

Punctuality is what will stand you out in your workplace as an employee or industry as an entrepreneur. An employee that is always punctual will one day win an award in his or her workplace. So, one of the workplace personal branding tips you need as an entrepreneur or employee is to always be punctual.

  1. Be Humble

Another workplace personal branding tip for an entrepreneur or employee who desires to stand out is humility. Humility is a virtue that can take you from the lowest cadre in your workplace to the top; it has helped loads of people achieve their business goals. You can be competent and smart, if you lack humility, in most cases you will find authority figures resisting your promotions.

  1. Leverage on Social Media

In recent time, if there is any tool that can project your personal brand, then social medial should be number one on the list. With social media, you can easily communicate your personal brand to a wide audience; it is a tool that has opened doors for many people. I must also mention that social media can ruin your personal brand if you are not careful. When it comes to using social media to build your personal brand, you should be conscious of what you post.

  1. Work on Your Interpersonal Skills

The way and manner you relate with people in your workplace or in your business will go a long way to portray who you are; it will indeed communicate your personal brand. If you want to build a good brand as an employee or entrepreneur, then you should be deliberate when it comes to working on your interpersonal skills.

  1. Be Respectful

Another workplace personal branding idea that you need as an employee or entrepreneur is to be respectful. To be respectful does not mean you should only respect those who are your boss or those who are older then you. You are expected to show respect to all and sundry.

  1. Always Display Competence

Come to think of it, if you are not competent, it won’t be too long before you are shown the exit door in your organization. So, one of the branding tips you need as an employee or entrepreneur is to always display competence in your job. You are expected to go the extra mile to gain knowledge and experience that will help you perform your job excellently.

  1. Be Exposed

One major tips or idea you would need when it comes to building your workplace personal brand is to find ways to get exposure. Trust me, there are loads of avenues you can leverage on to achieve this. You can gain exposure form offline or online medium. Just ensure that you are at the right place and at the right time learning one or more things that will help you improve your soft skills, because ultimately, your soft skills are a major influencer of your personal brand.

  1. Do All You Can to Gain Press Coverage

If you are good at what you do, be it in business as an entrepreneur or in your place as an employee, you will one day attract the media. The media is one of the most potent tools when it comes promoting your personal brand and if you are able to gain the attention of the media, you are sure going to become a celebrity of some sort if you use the opportunity to your advantage.

  1. Join Professional Organizations

Part of what you need to do when building your workplace personal brand is to join professional organizations within your industry or career. The truth is that attending local business and community events will help groom you and of course project your personal brand. Remember, you can’t just sit back and hope your personal brand will get noticed — you need to make it happen.

  1. Hire a Personal Groomer

If you are truly serious about personal branding, then you should not ignore your overall appearance in public. Going the extra mile to hire a personal groomer to groom you in such a way that your personal brand will be noticed is one sure way to successfully build your person brand as an entrepreneur or employee. Although it might cost you to hire a personal grooming coach, but the truth remains that it will be worth it at the end of the day.

  1. Be Deliberate in Letting People Know Your Views and What You Stand For

Another workplace personal branding idea for an entrepreneur or employee is to always be deliberate when it comes to letting people know your views and what you stand for. The truth is that when you make bold statements on controversial issues, it will go a long way to show that you are intelligent. It is a known fact that who you are and what you value are important parts of your personal brand.

  1. Get involved in your community

Whether you are a worker or an employee, you belong to a community and part of what you need to do to project your personal branding as an entrepreneur or employee is to get involved in your community. When you get involved in your community, you stand the chance to learn from people, and also project your personal brand.

  1. Always Wear Cheerful Smiles

It is often said that genuine smiles always open the doors of the heart. If you want to work on your personal branding, then you need to always wear cheerful smiles. Let it be known by your clients and colleagues that you are a man or woman that always smiles. The truth is that when you smile under pressure, it goes to show that you know what to do and that of course is a plus when it comes to building your personal brand.

  1. Your Words Should Be Your Bond

Another personal branding tip that you need is to ensure that your word is your bound. If you are someone that will say A and do B, you can’t be trusted and you can hardly grow in your career. In the bid to building your workplace personal brand, ensure that your word is your bond. They say action speaks louder that word, which is why you should only say what you know you can do.

  1. Be Professional with Your Hair Style

Aside from your dress sense, your hair style can tell the kind of person you are. When you work in an office or as a business man or woman, there are certain hair styles you are not expected to carry. In essence, if you want to build effective personal brand as an entrepreneur or employee, then you should always be professional with your hair style. Decent and presentable hair style should be your guide.

  1. Join Social Clubs

There are several social clubs that help their members when it comes to grooming and branding. If you are serious about your workplace personal brand, then you should pick up membership with such social club. Clubs like Toastmasters, Rotary Club, Lion Club and Leo club et al will help in that regard.

  1. Choose a Mentor

Another personal branding tip is to choose a mentor to guide you. Do you know that a mentor who has achieved what you want to achieve can help you achieve yours in record time? Yes, mentors are there to make things easier for mentees. If you have someone whose style (brand) is what you truly want, then you can approach the person to mentor you.

  1. Mentor Someone

We have established the fact that a mentor can help you in your quest for creating a personal brand, another angle to it is that you can always work on or improve your brand by mentoring someone. The truth is that if you mentor someone, it means the person will look up to you for guidance and if you have someone looking up to you for guidance, you are likely going to be careful on how you act and speak. This is one easiest means of building and projecting your workplace brand.

  1. Avail Yourself for Trainings

Another workplace personal branding idea for entrepreneurs and employees is to be available for training. The training could be the ones organized by your employers or the ones you paid for from your pocket, the bottom line is that you cannot build your personal brand without availing yourself for trainings. When you attend trainings, especially training that has to do with personal branding and workplace effectiveness, you stand to gain stuffs that will positively reflect on your brand.

  1. Be Vibrant and Lively

If you are looking towards building your workplace personal brand as an entrepreneur or employee, then you must ensure that you are always vibrant and lively especially when you are at your workplace or when relating to clients. The truth is that being vibrant and lively can be your personal brand and people will know you for that. How will you feel when people say describe you as someone that is vibrant and always lively? You will sure feel good.

  1. Have a Powerful Mantra

Another personal branding tip that is most suitable for an entrepreneur, especially someone who is just building a new business is to have a powerful mantra. The truth is that people will always identify with your mantra. Take for instance, if your mantra is ‘Your Comfort Is Our Concern’, people will always see you or your business as a business that truly cares. So, if you are looking for a personal branding tip, then you should come up with a personal powerful mantra.

  1. Offer Pro Bono Services

If you are serious about building your brand, one of the tips you need to adopt is to offer pro bono services once in a while in your community. This tip is highly suitable for an entrepreneur. When you offer pro bono services, people around you will identify you as someone with a good heart and that of course will help shape your personal brand. Offering pro bone services could be coaching a local basketball team in your community or distributing relief materials to people in distress.

  1. Avoid Negative People

In the quest of building your personal brand, people with negative attitudes can influence you negatively if you give them the chance. So, part of what you need to do if you want to effectively build your brand as an entrepreneur or employees is to steer clear of people with negative mental attitude. The truth is that there is little you can do to help such people other than to avoid them.

  1. Abide by Your Organization’s Rules and Regulation

You cannot boast of building a workplace personal brand as an employee if you are always known for disobeying or working against your organization’s rules and regulations. When organizations set rules and regulations for their employees, it is meant to grow the business and of course make their employees better. So, if you want to build a reputable workplace personal brand that you can be proud of, then you must ensure that you always abide by your organization’s code of conduct.

  1. Stay Motivated

Trust me, in the quest of building your personal brand, you are sure going to get tired at a point hence the need to stay motivated always. Motivation is not a one – off thing, you just have to surround yourself with materials and resources that motivate you.

  1. Abide By Established Etiquettes

Another workplace personal branding idea or tip that you need to imbibe as an entrepreneur or employee is to always abide by established etiquettes. When people know you as a man or woman of decorum, they can easily attribute it to you as your personal brand. So, if you want to build your workplace person brand, then you should be deliberate when it comes to abiding by established etiquettes in your workplace or your social circle.

  1. Become an Orator

If it is possible with you, try and become an orator; it will place you in a better position to project your brand as an employee or entrepreneur. For example, if you are known to be outspoken in your organization, you can be saddled with the responsibility to speak on behalf of your team or organization and that of course can be attributed to your personal workplace brand. Please note that some people are born orators, while some people train themselves to become one.

  1. Read Books on Workplace Personal Branding

Another workplace personal branding tip that an entrepreneur or employee needs to imbibe is to always read books on personal branding. Come to think of it, there are loads of books on the subject of personal branding and when you read such books and practice what is written there, you are sure going to notice remarkable difference in your personal brand. So, if you want to build workplace personal branding, then you need to start reading books on branding and workplace effectiveness. Google the subject and you will be amazed at the list of titles you will find.

  1. Sell Yourself Through Your Blog

In some cases, people can hardly identify with your personal brand, and one of the avenues you need to project your personal brand is via your blog. The truth is that people can identify with your brand by mere reading through your write-ups cum blog. So, if you are a good writer, then you should start blogging on personal issues or what relates to your career or business.

  1. Follow the Trend in Your Industry

Another personal branding idea is to follow the trend in your industry. You can’t brand yourself in your workplace or industry and still abide by the old ways of doing things in the industry. Just ensure that you know international best practices in your industry and then leverage on it to build your brand.

  1. Learn to Receive Feedbacks

Part of what you would need to do to ensure that you successfully build your brand as an entrepreneur or employee is to ensure that you create room for receiving feedbacks at regular intervals during the course of running your business or carrying out your assigned duty in your workplace. You don’t have to wait till the end of the year before you entertain questions from your clients or colleagues; give room for questions and feedbacks et regular interval. It will help you adjust when you need to and of course at the right time.

  1. Maintain Eye Contact with your Clients or Colleagues When Communicating

Part of what you need to do when it comes to building personal brand is to maintain eye contact with your clients or colleagues. When you make business proposal presentations or communicate in the workplace, ensure that you maintain eye contact throughout your presentation or discussion.

When you make eye contact with your clients or colleagues, it enables you to know whether you are carrying them along or if you have lost them along the way. When you make eye contact with your audience, it also shows that you have confidence and you know what you are talking about.

  1. Avoid the Use of Unnecessary Jargons When Communicating

Part of what you need to do to project your personal brand is to avoid the use of unnecessary jargons. Although in some instances, you would be required to make use of professional jargons to drive home your points when making a presentation or selling your services or product, but you should try as much as possible to keep it simple so that you will be able to carry your clients along. If you don’t minimize the use of jargons during your sale presentations, you will struggle to convince people to buy your products or invest in your ideas.

  1. Ask for Referrals

You might also want to look inwards too when it comes to building your personal brand as an employee or entrepreneur. Whilst you are experimenting with other avenues that might possibly get people to know about your personal brand, you should also not neglect the old and existing ones. Ask your existing clients whom you have served well to give you a platform to market yourself and of course project your personal brand. You will be amazed at how effective this method can be.

  1. Never Compromise Excellence

If indeed you want to build your brand as an entrepreneur or employee, you should never compromise excellence at any stage of your career or when running your business. Excellence in terms of services and products is what will keep help you project your personal brand.

People are always willing to identify with a brand that portrays excellence, so whatever line of business or career you are involved in, please make sure it is a business that produces quality products and renders quality services.

  1. Adopt Healthy Lifestyle

Basically, a healthy life is the foundation for a better life. If you intend building a personal brand as an employee or entrepreneur, you must ensure that you pay attention to your health. Some people while chasing after a better life put their health at risk. Learn to exercise, eat right and drink right if you want to enjoy a good life. The truth is that if you are not physically fit, you obviously can’t achieve much.

  1. Positive Mental Attitude

Positive mental attitude is a key requirement for anybody that desires to build effective workplace personal brand. Positive mental attitude puts you in a position that enables you see positives in every misfortune. A person with a positive mental attitude believes that there is always light at the end of every tunnel, and that the rainbow will always come after the stormy rain.

  1. Continuous Personal Development

If you truly want to build an effective workplace personal brand, then you must not take continuous personal development lightly. Continuous personal development can help you enlarge your capacity as a worker or entrepreneur. As part of your continuous personal development, ensure that you read good books, listen to motivational CDs, attend trainings, seminars and workshops et al.

  1. Be a Man/Woman of Integrity

Another workplace personal branding tip for an entrepreneur or employee is integrity. Integrity is one quality that can guarantee anyone a good life no matter where they are coming from or the person they know. If you desire to build a personal brand that will promote you, you must ensure that you never compromise your integrity at any point in your life.

Most people, especially people in business appreciate people with integrity. For example; if you are a person of integrity, you might be poor because you don’t cut corners, but there is the possibility of someone repaying you hugely for your integrity.

  1. Diligence

Diligence is another quality that you must imbibe if you truly desire to build a personal brand. You must continue to work hard even if you are not getting the kind of result that you desire. Diligence pays long – term dividends to those who won’t allow temporary failures to deter them from doing what they know how to do best. So, if you are interested in building your brand, then you must be diligent in all you do.

  1. Spend Time Meditating

Meditation is an essential requirement for those seeking to build personal brand. If you spend time alone meditating, it helps you build strong emotional stamina to be able to confront life’s challenges that might want to deter you from building your brand. You don’t necessarily need to travel to the woods or the mountains to engage in meditation.

You can meditate whilst driving; you can meditate on your bed or any place that has no distraction. Just make it a point of duty to create time for daily meditation, it could be 20 minutes or more; the truth is that it will go a long way to help you improve your emotional intelligence and ultimately your personal brand.

  1. Spend Time Relating with People

Another workplace personal branding idea or tip for an entrepreneur or employee is to spend time relating with people. If you are deliberate about building your personal brand, then you must spend time relating with people. They say the easiest way to learn swimming is not outside the swimming pool but right inside it. So also, the easiest way to learn how to relate with people is to expose yourself to people.

  1. Sponsor Events

Another effective way to launch your personal brand into the market is to sponsor events that can help you project your brand. For example; if your product idea is meant for teenagers or children, then you should look towards sponsoring events such as school debates or school sports. The good thing about sponsoring events is that you have ample opportunity to tell people about your brand and product idea.

  1. Be Deliberate When It Comes to Choosing Your Friends

You can’t build a worthy brand if you are not deliberate when it comes to choosing your friends. The truth is that part of what you need to do when you want to build your brand as an entrepreneur or even an employee is to carefully choose your friends. There is a popular saying that goes thus ‘show me your friend and I will tell you who you are’. In essence, you can’t be projecting yourself as someone of integrity and walk with friends who are known to always cut corners.

  1. Provide Leadership and Motivation

Another personal branding idea for an employee or entrepreneur is to provide leadership and motivation to your colleagues. The truth is that you would need a good leadership skill to be able to persuade people to follow and work with you.

As someone who wants to build a personal brand that is worthy of emulation, you automatically become the team leader and everyone working with you would naturally look up to you to provide leadership and direction for them. Motivation is another key factor that is needed to get people going when confronted with challenges and setbacks in the pursuit of their ideas. So, ensure that you do all it takes to always motivate the people working with you.

  1. Be Accountable

Lastly, an effective workplace personal branding tip or idea applicable to an employee or entrepreneur is accountability. Come to think of it, you can’t successfully build an effective personal brand that is worthy of emulation if you are not accountable to anyone.

Being accountable means that you have people (or a person) you report to and of course take advice from. If you are not ready to subject yourself to a higher figure, then you are not serious about building effective workplace personal brand.

Building Your New Personal Branding Sales Funnel

In today’s highly-competitive, fast-changing environment, it’s more important than ever for personal brands to know who they are, what they can offer and communicate it distinctively. And building a solid personal branding sales funnel is one of the essential survival skills to master the competitive (and profitable) advantage.

Social media, PR, blogging and other networking activities are about the consistent, ongoing process of building your brand and establishing credibility. Whether B2C or B2B, those efforts lead to increasing the number of individuals that you funnel into your professional and potential customer pipeline.

The process of converting contacts into fans or customers may take a month, a year or longer. A long-term strategy, however, is one that will build buzz for the personal brand and keep the pipeline full. Through authentic messaging, the power is in knowing how to motivate those humans to take action when they’re ready to make a purchasing decision.

Sales Funnels: Then and Now

The traditional sales funnel, that pushes customers to an end goal, has been gone for a long time, though it’s still hard for some people to accept that fact. Typically the stages are known as: awareness, interest, consideration, intent, evaluation and purchase. As an outdated approach of filling the top of a funnel until someone makes a purchase, it fails to acknowledge anything beyond the conversion. Sure, it may make money quickly, but it will have a limited lifespan.

Much different from the traditional sales funnel, the personal branding sales funnel focuses on building a steady stream of consistent efforts that turn leads into life-long customers and also centers around building trust and giving current customers a superior experience that will lead to sustainable brand loyalty and retention.

Opening Doors with Trust

Trust is one of the most predominant, if not the predominant, factor to build a strong personal branding sales funnel. Even Google’s search algorithm and Facebook’s Reactions based on likes, loves, laughs, etc are built on trust. When these platforms see content that’s well received by their user base, they’ll push it out even more…opening more doors.

But, of course it’s not just about the algorithms. People need to trust you too.

And it all starts with authentically sharing your experiences and genuinely offering solutions. By sharing your passion and your own voice in the content you post, the blogs you write, the video you create… you’ll establish a stronger connection with your audience and drive more sales.

“If people like you, they’ll listen to you, but if they trust you they’ll do business with you.” ~Zig Ziglar

Stoking the Sales Fire with Experiences

Find out what prospects want. Then, give it to them.

Experiences are where successful brands make the attack and leave their mark while others struggle and wonder why they don’t get long-term results. The center of these experiences revolves around your website and your blog. By building that traffic, you’ll not only start ranking higher on search engines, but you’ll add value by educating your audience on solutions.

Start enough small fires that will keep your brand burning hot so you stay top-of-mind with prospects. Whether it’s a blog post, whitepaper, how-to video or a personable post on social media, these experiences stand out. People will notice and more importantly, remember you when they’re ready to make a purchase.

Building Brand Loyalty That Will Sustain

Here’s what separates the traditional sales funnel and the personal branding sales funnel. Building brand loyalty that will sustain a lifetime of sales.

The relationships that you nurture (customers, in addition to other businesses, partners and peers) will build loyal followers and referral. The key is to consistently meet, or even exceed, expectations by anticipating their needs in each encounter.

Because, when they become your loyal fan, they’re not only there to buy your product or service because they need it, they’re there because they’re emotionally attached to you, as a brand. They will be the ones that recommend your brand to family and friends, giving you the priceless word-of-mouth marketing that is proven to drive the most repeat results.

Starting Your Own Personal Branding Sales Funnel

Not sure how to get started with your own personal branding sales funnel? Call the branding experts at CMDS for more information at 732-706-5555. .

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The Fine Art of Positioning Personal Branding Campaigns Online

What is brand positioning and what does it have to do with building your personal branding campaigns online? A lot more than you may realize.

A brand’s “position” typically refers to how people (not you) perceive it relative to the competition. From the smallest start-up struggling to break through to the worn-out entrepreneur who is ready for a refresh, brand positioning can be a very powerful tool.

So, how do you achieve a favorable position and become the brand that everyone trusts?

It starts by taking the time to tell your story and grow your reputation online so people will trust you and your brand.

Brands Built on Trust

Influence is now considered the new affluence. From social media comments to online reviews, everyone has something to say. When it comes to purchasing decisions, referrals are twice as effective as any paid ad. Whether based on a friend’s recommendation or a promotional post on Instagram, promoting your personal brand online should be much more than checking off a daily task. It has to be about opening up a conversation, being “real” and building influence.

There’s no question. Brands who were once built on a transaction-based model must now shift to a trust-based model. Or they will not survive.

With almost 30 million small businesses in the United States, crafting the right kind of personal branding campaigns online will set you apart. No matter what product you sell or what service you offer, if there are two identical businesses – and they are both at the same price point – which one are you going to go with? It’s a blindingly obvious answer – customers will always choose the one with the brand name that they feel more connected to. The brand that they trust.

In fact, even if the potential customer doesn’t necessarily have an emotional connection tied to one of the brands, if they have heard of one name but not the other, they will choose the one with the name they recognize.

Revealing Your Personal Brand Positioning Message

Without a doubt, PR is about image. From paid media (ads, social media and search engines) to owned media (your website or blog) to earned media (promotional efforts and charity events), your personal branding campaigns should vividly paint a picture of who you are (extending way beyond your resume) and what you have to offer to customers/clients.

You’re important. So, don’t hesitate to tell the world about how awesome you are. But just remember to prove your reliability, quality and commitment through your actions, not by actually saying you’re “the best.” There’s a difference.

To help you bring your online personal branding campaigns to life, begin by answering a few questions:

  1. What do you excel at doing? (What makes you better than the rest?)
  2. What else do you do during the day (that relates to your expertise) that you think others would find interesting or valuable?
  3. Are you working on anything new and innovative within your business?
  4. What is going on in the news in your industry that is comment-worthy?
  5. Are any trends happening in your area of expertise that could affect your customers/clients?
  6. What community events do you have planned?
  7. Are you attending any conferences or industry-related events?

Your story is your strongest weapon and people need to hear it.

Bringing Your Online Personal Branding Campaigns To Life

The world (and the internet) wants to hear your story. But we get it, it can be challenging to talk about yourself (unless you’re an overly self-confident individual who thinks they are the most interesting person on the planet). Sometimes it can be tough to step back far enough to see a story.

But, we promise, your story is already there. All you have to do is reveal it, the right way.

When you start incorporating your story into your personal branding campaigns online, you’ll be amazed at the emotional connections you start building with potential customers and the relationships you develop.

It’s time to tell your story. Let us help you bring it to life.

. Call us for more information at 732-706-5555.

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How to Improve Your Personal Branding in the Age of Social (and Why Everyone Should Care)

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Like it or not, has changed everything.

With the birth of search engines and social media, personal branding now applies to virtually any working professional, from white-collar workers to , business owners, entertainment personalities, and artists.

This is both good and bad, depending on how you look at it. However, one thing is for certain: you’re in control. You have the ability to dictate your own personal branding online. And it’s not as difficult as you might think.

personal-branding-how-to

Remember that your reputation is everything. You build your personal brand through everything you do, whether big actions or small decisions, and that brand will stay with you throughout your career.

– Jan Fields

You’ve probably done it before without even realizing it. You hear about a new artist or brand and inevitably end up on one of their social profiles or their personal site. And then it happens: you judge them.

There’s no getting around it, if there’s information out there and we’re interested in it (or them), we’ll find it. And, because we’re human, we pass judgment one way or another– whether we like them or not.

As the Internet generation, we’ve gotten very good at finding things online. Unfortunately, this also goes for your potential clients, employers, and investors. If your online listings aren’t presentable in the way you’d like them to be, it can hurt your career in a big way.

Identify where you’re listed online

First, make a list of everywhere relevant you appear online. This includes Facebook, Twitter, Instagram, Snapchat, LinkedIn, and anywhere else that would show up if your name was placed into a search engine such as your personal website (if applicable).

Most people don’t realize everywhere their information appears, but if it shows up in search engines – people are going to find it. Keep in mind that you can generally ignore anything that shows up beyond the first page, we rarely (if ever) click that far.

Once you’ve done this, take a second to rank the importance of each of these sites as far as your professional appearance (i.e. brand) is concerned.

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Image credit: Shutterstock.com

Private or public?

Next, an easy way to remove any listings you might prefer potential employers, clients, or business partners not see is to simply make them private. So, decide if each of the profiles from the list you’ve made should be private or public and make the necessary changes.

Update your profiles

Once you’re done deciding what profiles to make private, you need to start by updating the remaining listings that are left. Remember, this includes anywhere you show up online, so at this point, the only thing that should show up in search engines is something you’re okay with professional contacts seeing (provided they get a little updating) or something that’s harder to remove like forum comments.

What do you update? Most notably, this includes:

  • Descriptions: They should be professional and benefit-centric. Benefit-centric means they communicate what you offer to potential contacts, be that employers, leads, or investors. And make sure to proof your work! Typos look bad and are easily fixed with a quick reread and some Grammarly.
  • Images: Your main profile image needs to display both your professionalism as well as positive qualities such as likeability. The easiest way to do this? 1) Hire a professional to take a great picture of you, preferably with a natural background and 2) Smile! We find people who smile in pictures much more likeable and trustworthy. This goes a long way.

Take time to make a great LinkedIn profile

I’m still surprised how many working professionals and entrepreneurs have yet to invest in a great LinkedIn profile. It’s not necessary by any means, but if you depend on attracting potential clients or impressing employers, it can go a long way and should definitely be considered.

A LinkedIn profile will take more work to fill out than anything else, but once complete (and a little time has passed) it can rank higher than other profiles in search engines – especially with regular updates – making this an even more worthwhile effort.

Whether you love it or hate it, you now have more control than ever over your professional future. But the truth is, if you don’t take command of what and how you appear online, your personal brand online can have real negative consequences on the growth of your business or professional career.

Use these tips to do a “quick clean” of your digital assets and help move your professional life forward into the digital age.

5 Reasons Personal Branding is Non-Negotiable for 2018

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5 Reasons Personal Branding is Non-Negotiable for 2018

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Why is everyone all of a sudden trying to become LinkedIn-famous? Is anyone else tired (like me) of reading about all of the branding “hacks” out there? After all, there’s a lot more to achieving great personal branding than tricking algorithms.

And,make no mistake: Achieving great personal branding is important. In fact, when it comes to being a truly innovative entrepreneur or industry professional, having a personalized online footprint is essential to your business strategy.

Research has confirmed this. Kredible found that 52 percent of vendors it surveyed said they’d lost business because of information customers found, or didn’t find, online, about them.

That’s alarming, because entrepreneurs and startup founders can’t afford to have potential customers stumbling upon the wrong information; and no information at all can be just as problematic. The same goes for job-seekers surfing the web to check out a prospective employer. According to a Jobvite survey of recruiters, 95 percent of those polled viewed a competitive personal brand as an essential differentiator for attracting the best applicants in today’s workplace.

I’ve found this to be true:My personal brand has afforded me unlimited opportunities, from earning me big business deals and partnerships, to reasons to travel, to everything in between.

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So, make 2018 your own year for upping your game:Here’s a list of reasons why entrepreneurs, solopreneurs (and everyone else) should focus on personal branding in the new year:

1. Image is everything.

If you believe the old axiom that you need to put your best foot forward, a more modern version would be that you have to put your best face forward. While numerous HR-driven applications are pushing for photos and names to be removed from the hiring or sourcing process, to lower the possibillity of racial and gender bias, people use photos and visual branding for positive reasons, too.

That’s because there is a good deal that professionals can glean from your visual brand online.  As Claire Bahn, CEO of Online Profile Pros, a profile photo provider, shared with me about my own personal brand, “Experts estimate it takes less than one-tenth of a second for someone to make an impression of you from your photo. They don’t bother reading your profile or digging deeper if their initial impression is negative.”

2. Personal banding is content you control.

Let’s face it. A lot of us have some sort of content out there — whether it be photos or an angry Facebook rant — that we might not be comfortable with potential employers, business partners or dates seeing when they Google our names.

Previously, I was the target of an online slander campaign, and I had to deal with negative press about my background. So much of the online world is outside of our control; so it’s important to flood the web with as much positive content as possible. That’s why having an active personal branding strategy is a crucial part of controlling your image online. I learned that if I wasn’t writing my own story, somebody else would, and it wouldn’t be the story I want to share.

The more content you put online, the more that effort will help your good content rise above any negative content that may be out there.

Beyond that, when people search for you or topics related to your work, and they find high-quality content, they’re much more likely to turn to you as an expert over a competitor. A Bahn explained, “It’s always a plus when someone finds content that demonstrates your expertise, interests and capabilities. If someone finds a blog, pulse post, etc. that shows you’re an effective communicator, they’re much more likely to look into you further.”

The same goes for applicants. An HR rep comparing two candidates is more likely to select the one that has lots of high-quality content online, beyond whatever he or she has shared on a resume.

3. Make yours a profile-centric world.

As Bahn put it, “People used to have one or two online profiles, but these days the average is closer to nine, if you include dating profiles.There’s just a lot more for people to research about you these days.”

With so many social profiles, it’s important to carefully select and manage which ones people will see. LinkedIn’s recent acquisition by Microsoft is just another sign that the professional world is recognizing the importance of social profiles.

4. Influencer marketing gives way to sponsored content.

A trend that rose out of the popularity of content platforms like YouTube and Instagram, influencer marketing, has created an influx of brands using popular accounts to push their product. As such, every platform has been bombarded by “influencers” trying to subtly market products without making those efforts look like ads.

Consumer tolerance for this behavior is slipping, however, and platforms like Instagram and even the U.S. government, are considering how to control these subtle ads that cut into brands’ advertising revenue while dodging FTC regulations.

What’s likely to emerge as a result is a push for more open and honest content marketing on these platforms. If you are an entrepreneur trying to get your product or service in front of consumers, you’re probably better off creating authentic and honest sponsored content that also gives you back-end data into ad performance. Relying on an “influencer” to casually mention how much he or she likes your product is dicey, at best.

5. Realize that building a brand takes time.

Whether or not you’ve considered managing your personal brand, the fact is, it’s not something you can do overnight. Sure you can brush up your LinkedIn profile, delete those embarrassing pictures from Instagram or make some of your profiles private, but that’s only a small part of the overall branding process.

Effective personal branding can help build new relationships, and get you noticed for a job, or by a new customer. It can help you build community, establish your authority and ultimately make you more money.

Putting in the effort to develop a strong online presence, along with a series of consistently branded social profiles, will help you develop a digital footprint that tells people all the right things when they’re considering working with you.

As you kick off planning for 2018 growth, think about clearly defining what you bring to the table as a professional, and what your business offers consumers. Then double-down on spreading that message in the right places online.

Copyright 2017 Entrepreneur.com Inc., All rights reserved

This article originally appeared on entrepreneur.com

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4 Personal Branding Mistakes to Avoid in 2018

As the founder of Women Who Influence, a personal branding and publicity firm for women, Marielle Legair has helped to build the reputation of CEOs, thought leaders, and entrepreneurs as well as some of the world’s largest companies such as Deloitte, Grant Thornton, and Experian. Her portfolio includes client media placements in major outlets such as BBC, Bloomberg, Financial Times and Forbes. Plus, Legair captured the attention of global audiences through personal branding master classes held in New York and London, and recently she published a book, , an ultimate blueprint to building a stellar reputation and creating more opportunities in your industry.

We caught up with Legair to gain some expert advice from her as well as a few trailblazing women included in the book: Tonya Rapley, founder, and CEO of MyFabFinance; Oxford-educated finance lawyer, Nana Darko; and 24-year-old founder and CEO of OMG Detox and CEO of the wildly popular site Boss Babe, Natalie Diver.

Failing to build your network

Try to meet people in person if possible. As convenient as the online world is, the power of in-person chemistry is far greater and is the quickest way to develop a deep and meaningful relationship. Nana Darko, Oxford University graduate and city lawyer. shares in the book how the junior lawyers at her law firm weren’t necessarily the best at their job, they were just ‘present’ in any given situation and had cultivated a solid network.

Being invisible

No matter how great you are, it means nothing if no one knows who you are and why you do what you do. A common question I get asked by the CEOs I work with is: ‘Do I have to be the face of the company?’ More often than not, the answer is yes. People do business with people, so it’s important to get comfortable sharing your mission and letting people into your world. Facebook Live and LinkedIn have made it much easier to share engaging content and build an engaged community through video.

Being inconsistent

“While you’re building your business, you need to be everywhere your audience turns. Your presence needs to be undeniable,” says Tonya Rapley, founder and CEO of MyFabFinance.com. She created a content schedule and posted on social media every day so that her audience would become familiar with her. Being consistent also means having the same look and feel across social media channels. The online world is noisy, with competitors sprouting up daily, so it’s important to stand out from the crowd. A key way to do this is through planning ahead, so you have a bank of varied content to share consistently across your platforms.

Not sharing your story

Facts tell, but stories sell. Tell your story by focusing on the experiences that lead you to where you are today. One of my clients quit her unsatisfying job while 13 weeks pregnant. She has since gone on to launch two six-figure businesses in two years while working from home raising her children. It’s an incredible story. I encouraged her to share the challenges she’s overcome as well as her wins because this is a key part of her personal brand. People often gloss over their struggles thinking they have to appear ‘perfect’ when in actual fact the opposite is true. Being relatable through storytelling is more enduring. It’s the only way people will really get to know the real you.

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