Personal Branding Tips for Models

In today’s world, establishing yourself in the modeling industry requires much more than just a pretty face. From keeping your image in social media, connecting with your fans and hence building your personal brand is what will assist you in bagging major modeling contracts to accelerate up to your career. The need for personal branding is no more restricted to just celebrities but to any form of career such as modeling. Every form of career requires to make its base. For a model, personal branding means the rightful balance between your true self and your social figure. Whether you are beginning your career or you are well-established model, one need to think of creating/recreating his/her personal brand. Your personal brand is your image and impression you want people to slot up in their mind.

Here I have jotted down few personal branding tip for models: 

Presence on social media: Personal branding in the modeling industry begins with the presence on social media for your fans, photographers, or modeling agency to reach out. Try and stick to 2-3 media channels to efficiently manage your profiles with uniform focus.

Keep updating and communicating: In modeling, just having a pretty face does not guarantee sustainability in business. Your audience is the way to keep yourself in business. How well you name yourself to sell? – Is what that is essential. Make sure to keep evolving and re-evolving your brand to relate to your audience.

WRITE WRITE!! With your brand creation, remember to write.  The ideal way to define your brand objective, mission and core values. With more content for your brand, you can reach more people.

Being natural is the best dress-up: The most important aspect to ensure is to be as real as possible. Create your brand with authenticity. Use your talent and skill to back it up to highlight your organic look rather than an artificial one.

Focus on “YOU” The first thing to focus on while creating your brand is to solely focus on you, your strengths, your skills, what does your audience need etc to let your audience know you instead of focusing what other people are doing. Your brand should solely be able to define you.

Have a stand!! The sole purpose of your brand is to define what you would be providing the industry unlike anyone else. Figure out you’re what you want to say via your brand and stick to it. People and industry will also be able to relate to you if you develop and keep up your point of view.

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What is Personal Branding

Today it’s more essential than any other time is to figure out how to brand yourself. More than 1 billion names are Googled each day – so unless you live in a cavern, you’ve been Googled. Furthermore, what individuals find there is influencing their choice to work with you.

When you find and recognize your own image, you’ll be prepared to figure out how to brand yourself.

Figuring out how to brand yourself starts with revealing your own image. Your own image is not a slogan or a promotion campaign. It’s a mix of your interests, principles, character, qualities, gifts and aptitudes, among various different attributes.

Revealing your own image is step one in regards with marking yourself. Individual Branding is not a demonstration or a show you put on for others. Your own image is you to the very center. The qualities and attributes that include your own image are unmistakable. In the event that I asked ten individuals from your family how they would portray you, they would depict you by utilizing a couple catchphrases. This is the thing that makes marking yourself so vital.

When you have moved up your sleeves and burrowed somewhere inside to discover the substance that make you extraordinarily you, you’re most of the way there. Understanding your identity is the hopping off point for whatever is left of this procedure.

To allow yourself in this self-disclosure stage, here are a couple questions you will need to ask yourself. Consider these inquiries, think about them and take as much time as is needed in reacting to them.

What are my greatest qualities?

Where are my favorite topics?

What makes me interesting?

As you have already seen, there is a lot of work that needs to be done so you can have yourself a safe future. Personal Branding is very important especially if you’re self employed professional or if you’re looking for a job as your employer will most surely search you on Google and it’s very important what they find there. It might make the difference between you and the guy you saw coming out from the interview.

Or, if you don’t have the time and patience to do all of that, you can simply hire a professional to do it for you! Yes, Personal Branding Expert will perfectly handle your Personal Branding and assuring that you become head-turning brand.

The post What is Personal Branding appeared first on Gaurav Gulati.

Personal Branding Success

I am about to share with you a strategy that would make a huge difference to your success as a business owner and entrepreneur. The few minutes you spend reading this information would be the best investment you would have made for your success. Guaranteed!

Do you do business with businesses or people? If you think about it, people are the building blocks of the business world. Consumers typically buy from people – even if it is online. Of course if you are buying from Amazon or other such internet stores, you do not deal with people.

However, in your business, you would need to look at a strategy that includes building your personal brand. If you focus simply on your business brand, then you are not insured against pitfalls of your business and the economy. To illustrate this point, I will talk about two business owners, Jason and Nisha.

Jason’s Story

Jason contacted me a while ago. He had a business idea and wanted help with launching it. During the course of discovery, I realized that Jason had actually built and run a very successful real estate agency in Tampa, Florida. However, this business went belly up in the most recent economic crisis and Jason had to let go of his 20 strong team, apply for a chapter 11 and found himself eye deep in personal debt. Jason was not the only one effected in the crisis. However, he found himself with nothing to show from all his years in business.

It took him over 2 years, working for someone else, to be able to stand up on his feet again and think of his next venture.

Nisha’s Story

For another client, Nisha, we helped create her brand identity a few years back. Armed with a degree in interior design, Nisha had set up a business catering to affluent Long Island home owners, helping them create stunning interior designs. When the crisis hit, Nisha’s business was effected too. People stopped spending money on interior design and since Nisha’s business, just like Jason’s, was limited to a geographic area, sales simply dried up.

However, from the beginning, Nisha had done something that Jason failed to do – spent time developing her personal brand. She established herself as an authority in her field. She had a personal website where she blogged about interior design. She wrote informative articles about her field. She shared news. She made creative suggestions. She was also quite active on social media networks, connecting with and engaging audience interested or related to her focus topic.

When the crisis hit and Nisha’s business was effected, she did not have to close it down or apply for chapter 11. Her personal brand helped her continue getting projects and sales. All she had to do was adjust her service offering. She changed her business model to be non-geographic and instead targeted the whole of the United States, offering her expertise and skill to home owners remotely using communication technology such as Skype and Google Hangouts. In fact the crisis was a blessing in disguise since it forced her expand her horizons which then lead to business growth.

Imagine, now if Jason had implemented the “personal branding” strategy too. If Jason had set aside a portion of his time, effort and money towards building and nurturing his personal brand along with his business brand, then when times were tough, Jason could have started reaching out to his network and use his personal brand to continue selling properties.

Of course, I understand that this is an over simplified narrative of these two businesses and their situations. But I believe you get the point and understand the importance of factoring in an insurance for your business success.

Building a personal brand is surprisingly easy. At the very least, you would need to the following:

1) Register your personal name domain

It is critical that you register a domain of your name. Typically, a domain of your full name is ideal. If that is not available and some one else has already registered it then try and find variations and alternatives that make sense. Your personal name is as important as your brand name.

2) Invest in a personal website

Once you have secured your personal domain name, invest in getting a professional website designed and hosted with a CMS (Content Management System) system in place. This website should be a DIY (Do It Yourself) one. You should be able to manage it with out technical help from a web designer. You should be able to create new pages on the fly and publish them on to the web easily.

Your personal website is an extension of you – online. It should be separate from your business that enables you to express who are and build your online personality. I have included a few options for your website in the next point.

3) Set up a personal blog

At least once a week (and preferable more, if possible), you would need to spend some time writing on your blog. You can write about both business and non-business topics but if you do write about your business or your market sector, then you should do so from your personal perspective. Strictly speaking, I would try and limit your business articles and posts to your company blog.

There are many decent CMS options on the market such as: or – You can either get a managed website on WordPress itself or you can use WordPress as the website base on your hosting. The second option is the preferred method since you own the website and can do with it as you please. Hosting on WordPress itself means you are tied to the platform and their terms and conditions. – is very easy to use platform but is more of a social network than a blog. Also it is owned by Yahoo which is not such a great thing since it is likely that Yahoo would be introducing adverts onto the platform. – This platform is owned by Google and is very easy to set up and get started but quite unsophisticated when it comes to customization and enhancing the layout and look and feel. – Quite a slick and stylish platform with some awesome features. However, it is pricey and perhaps better for a business blog.

4) Show your personality

On your personal blog, do not be afraid to let people who you are and how you think. You should try and show your world view and your personal philosophy. In the past, there used to be a myth about not being overly personal online because it would be unprofessional or not good for your business. But that is old thinking now. Your clients and customers would be happy to know your personal side. This would build trust and rapport with your prospects.

Do not worry about the portion of audience would be put off by your personality or personal views. Trying to be vague about your opinions and views would not help your personal brand. Playing safe won’t get your any where. Of course you have to be careful and politically correct and with in reasonable confines of etiquette and decency.

Remember that you can not please everyone. Once you have completed the critical process of identifying your target market, you will have a better understanding of the world view of your customer segment. You can then sift through and find out topics that resonate with them. Write about these topics and add your own twist to them.

Here is an example that I wrote on my personal blog when I watched the movie “The Wolf Of Wall Street”. I was quite impressed with that film and drew some business analogies which I wanted to share with my audience.

5) Educate People

Try to share your knowledge with your market segment. Educating people is a powerful and effective way of becoming an authority in your field. Being generous with sharing your experience that actually benefits people can go long way in ultimately drawing in clients.

Typically people think that by sharing their knowledge and experience, their service or offer would become redundant and they would not get any customers. But that is a limiting belief. Sharing your knowledge makes you the go-to person in your sector. While your competition is close mouthed and tight lipped, you will be a breath of fresh air and your target audience will soon gravitate towards you and in fact word of mouth referrals will become a norm.

Suppose your are a clothing label, you can write a post about the latest award events (such as the Oscars or Emmy) and give your own verdict and fashion tips. You can also write a post full of tips and tricks on how to be fashionable while traveling and so on. Write posts on color matching. Advice your readers on what to wear for which occasion and so on.

If you run a beauty salon or a cosmetic business, you can post articles with advice on how to take care of your skin or your hair. Offer actionable techniques on applying makeup or mascara.

Another great strategy is to answer questions on popular platforms such as, Yahoo Answers etc. Search for hash tags that align with your field of expertise and business. Set up a daily or weekly schedule to go through the questions and see if you can answer a few. The important thing is to make sure the answers are authentic and add value. Do not simply post replies that are just a rehash of what others may have already posted. Your contribution should enhance your personal brand. Half baked or amateur answers may in fact tarnish your reputation.

6) Get on social media

The next most critical activity would be embracing social media. The present and future is all about social media. Having a strong presence on social media leads to both personal and business success. I will not go too much into the pros and cons of social media in this article but I can not emphasize enough how critical social media is to your success.

The first step is to pick one or two social media channels to focus on. Here are some pointers to which network may align with your business goals:

Google+ – By far the best social media, in my opinion, for connections and engagement. You can connect with people from your market segment as well as people who share your views and interests. It is great with one way following – unlike Facebook – which means you can follow any one and any one can follow you with out a permission based access.

The main advantage of Google+ is that it is part of the Google network and search. Google is now implementing something called the “Authorship” which enables one to be authentic and get rewarded for it. By having an authentic presence on G+, you build your authorship reputation which will then help with Google search and being found by a wider audience group.

Facebook – There is not much to say about Facebook since I am sure you already have an account and know how it works and what it is good for. Since it is a closed system with permission based connection system, it is harder to build a following. Here is another article I wrote on optimizing your Facebook campaigns.

Twitter – Every one should have a solid presence on Twitter. It helps you create connections and enable you to get followers who would enhance your personal brand. Post interesting updates about what you are doing and reading on the internet. Focus on aligning your tweets with what you want people to associate your personal brand with. Here is an in-depth post on using Twitter to improve your brand.

Pinterest – A great new social network that is actually moving at tremendous speed. Like a photo or image you see on the internet? Then pin it on pinterest. Follow power users who pin images that pique your interest. Install a pinterest browser plugin to make it easy to pin images. Make it a habit and over time it will become second nature. I wrote an article on using Pinterest for your business promotion but it is equally useful for personal brands.

7) Social Media Branding

The next step is to ensure your branding is consistent on all the social media channels. You need a professional looking personal logo, an avatar and consistent cover images and backgrounds. Ensure that all the profiles are fully fleshed out with good titles, tag lines and descriptions. Make sure the profiles are complete and that you verify these profiles with your personal blog and your business website. Establish clear authorship links to show the search engines that you are the author.

Spend time to distill your core values and create a unique and specific message style. This style has to be carried over to the status updates, the images and links you share on these networks. Be consistent and your audience will come recognize and expect your signature style.

Remember, you are a brand and hence you need to act accordingly.

8) Create Media Content

Finally, to really enhance your personal brand and take it to the next level, you need to invest in alternate media content venues such as a Youtube channel, an audio podcast or a webcast.

Put yourself out there and create videos – either personal vlogs or sector related ones and show the world who you are and get noticed. If videos are difficult to get started with, you can start a podcast where you can talk about issues that motivate and interest you. Here are some videos that I created in the past that show you how I talk about my passion – helping small business owners understand branding and marketing.


There is much more to personal branding and this post just scratches the surface. I hope this becomes a primer and helps you get on the path to greater personal and business success. It is never too late to get started and it is not as hard as you would imagine it to be. All the items listed above may seem too technical and you may consider yourself a computer newbie. But believe me when I say that once you start taking one step after another, things will become clearer and very easy.

If you would like more information about this topic, be sure to email me from our contact page or schedule a strategy call with me using the “Schedule Call” button in the left column and I will try and help you.

LinkedIn Personal Branding Secrets for Executive Job Search

A few months ago I did a podcast with Mac Prichard (@ on Twitter) on LinkedIn, personal branding and executive job search — as part of his “Find a Dream Job” series.

Listen to the podcast on YouTube.

We based the interview on a popular post of mine, Essential Checklist to Optimize LinkedIn For Executive Job Search, in which I outlined the things you need to concentrate on to take full advantage of this powerful social network:

  • Build Your LinkedIn Profile
  • Build and Engage Your LinkedIn Network
  • Research and Market Intelligence
  • Keep Your Personal Brand Top-of-Mind
  • If You’re Job Hunting Undercover

The podcast begins with discourse between Mac and his associates Ben Forstag and Jessica Black, as they tackle the Listener Question of the Week, before my interview with Mac begins.

And you’ll find the full transcript of the podcast on the same page.

Here are some selected excerpts from my lively discussion with Mac:


LinkedIn has so many different options, and having a complete profile we know is important. Let’s go through some of those features. There’s some sections that aren’t used very often. What comes to mind are organizations, or honors and awards. How can using a section like that help someone?


One thing we haven’t really touched on is Search Engine Optimization, which is all about using the right keywords and keyword phrases – and plenty of them – in your profile to help boost your search engine ranking with LinkedIn.

What that means is that when people search those particular relevant keywords and phrases on LinkedIn, if your rankings are higher, then your profile is going to land higher in those search results, which means more people will see your profile.

Using those extra sections – organizations, honors, awards, and others – gives you an opportunity to get more of those relevant keywords into your profile, so that makes you more findable.


What do you say to listeners who might think, “Gosh, if I fill out every section it’s going to be very long. Employers may not be interested in that. It might seem too self-promotional.”


That’s not a good way to think. If they don’t want to read the whole thing, they won’t read it all, but your profile will be there working passively for you, helping you with Search Engine Optimization.

and better visibility and findability. It just makes sense to fill out your profile with as much content as you can do, packing it with those relevant keywords so that LinkedIn is working for you passively, beyond the proactive way you need to be using the many features LinkedIn has to offer.


Let’s talk about publishing, because once you’ve filled out the profile and you’ve thought strategically about the employers and managers you want to reach, and you’ve used the right keywords that are going to get you in front of those folks, what are your best tips about publishing, taking advantage of LinkedIn’s publishing features?


Yes, the Pulse Publishing Platform, which I still find many people are unaware of. It’s a very powerful tool to use and, in effect, it’s like having your own blog or blog site, but without the hassles you’ll have maintaining a blog site of your own.

On Pulse, you publish articles about your areas of expertise, which helps to position your subject matter expertise and thought leadership, and gives people more information about you. That’s only going to help you.

People are searching online once you become someone of interest to them. They’ll be searching your name, looking for information about you, and the more information they find, the stronger your online presence, and the more valuable it makes you appear to be as a candidate.

The other thing about using Pulse and LinkedIn’s other publishing opportunities – sharing updates, commenting on other peoples Pulse articles and updates, etc. – is that they keep you top-of-mind with your network, which is an important part of job search strategy.

Reminding people of the value you offer and what your brand is all about, so that when leads and opportunities come their way, they’ll think of you and hopefully connect you with that opportunity.

These LinkedIn publishing opportunities are a gentle way to stay top-of-mind, as opposed to reaching out to people one-on-one and networking with them . . . things you need to be doing too, but which introverts and others may have a difficult time doing.

In the time allotted for the podcast, I didn’t get the chance to cover all the ground I’d hoped to.

Here are 2 typical mistakes I see people making on LinkedIn, and 2 issues they don’t always know how to deal with. You’ll find links to more information about each one:

1. Leaving the default LinkedIn professional headline, which is your current job title.

The Two Worst LinkedIn Profile Headline Mistakes

3 Juicy Insider LinkedIn Personal Branding Tips

2. No profile photo, or an unprofessional one.

Deadly LinkedIn Mistake: No Professional Photo

3. Difficulty balancing personal branding with personal SEO (Search Engine Optimization)

How to Balance Personal Branding With Personal SEO

4. Needing to keep their executive job search confidential, while still using LinkedIn to their full advantage.

5 Ways to Keep Your Executive Job Search Confidential on LinkedIn

Personal Branding in the Kingdom

By Jenna DeWitt

I’m not usually a fan of all the talk in the marketing world about “personal branding,” but I reconsidered when I saw this sentence in an article for Inc.

” Before you can establish or develop your expertise, you have to decide what you want to be known for.”

– Jayson Demers

In other words, before you can begin to have influence, you have to establish your mission.

It’s easy for Christians to fall into Sunday School cliché answers when asked this question. “Jesus!” we shout, always ready to give the expected answer. Too often, though, no one stops us to say, “But how? What does that look like? What does it even mean to be known for ‘Jesus?’” The context of “personal branding” brings a new perspective, forcing us to ask ourselves how we are perceived by the world (or just the world wide web). After all, as the popular saying goes, your brand is not what you say you are, but how others see you living out that identity.

What will you really be known for? Not “What do you think others want you to say?” or “What do you feel like you should be?” or “What do you wish you wanted to be known for?” Instead, take the time to consider what you will intentionally decide to be known for and pursue.

Let’s take it back to the social media marketing world’s concept of “personal branding.”

If you were a brand, what would others associate with you?
What would your logo look like?
Would your slogan match up with what you “sell”?
What would you invest in?
In kingdom terms, how “profitable” is your brand? (Proverbs 3, Titus 3)

I try to challenge myself and the ministries I’ve worked with to always bring it back to the Great Commission (Matthew 28:19). When we argue about the little things, when pride gets in the way or we get stuck in a rut, I keep returning to one question: Does it make disciples?

Sometimes the answer isn’t that simple, but the question is. If we have decided we want to be known for making disciples, period, then the rest falls into place. We can have influence on the world around us because we have made the first step. Every other decision is made clearer because we have established our purpose. When the destination is set, all that’s left is to find a route.

Though we are all called to make disciples in some capacity, my main question doesn’t have to be your main question. Yours might be more specific or focused on your gifts and calling. You may have different “brands” you will be known for in different seasons, areas of life or ministries. You might want to be known for being a God-honoring parent, a compassionate teacher or a mentor with a spirit full of grace. Just start with that “brand,” whatever it is you feel God wants you to be known for, and ask your main question to center yourself when life gets confusing, stressful or routine.

Does this make me a more grace-filled mentor? By doing this, am I becoming a more compassionate teacher? Does this make me a God-honoring parent?

Once you have your defining “brand” question, you can carry it with you throughout each day, however long it’s relevant. You don’t have to be a business guru, social media expert or marketing executive to formulate a personal brand that creates a life and legacy that points others to Christ.

Jenna DeWitt is the managing editor of MORF magazine. She graduated with a Bachelor of Arts in Journalism from Baylor University, where she served as editor of Focus magazine and Arts and Entertainment editor of The Baylor Lariat. Jenna loves Christian music, Great Britain and all things Baylor.

Personal Branding Infographic: 4 steps to succeed your personal branding

According to “The Recruiting Manuel” designed by Jobvite, 55% of recruiters have already reconsidered a candidate based on their social media profile.

With the figure in mind, you can now understand the importance of giving the right image about yourself online. If your job hunting, simply having the right brand image can offer your dream job. It happened to Jade Dominguez, an autodidact computer programmer, who got offered a job without having to respond to any offer.

It is now your turn to develop your personal brand. But, what is personal branding? It simply means that you are going to use the communication techniques you use for your brand for yourself.

To build your new brand image, take time to define the strategy you have in mind and how you can implement it online:

  • Set your objectives
  • Define your editorial approach
  • Pick your communication supports

Next, create your blog or personal website and sign up on social media.

Lastly, never forget to regularly update your communication mediums, focus all attention on your supports and stay up to date!

To improve your online visibility, discover our infographic: Step-by-step: To succeed your personal branding.

Step 1 : Sketch out your story

Draw out your portrait to know where you are at and where you are heading, then set your objectives
    Before you even start, it is essential to know who you are and what image you want to give out.

  • Draw out who you are and highlight your accomplishments: Go over your professional path, your achievements and never forget your failures. Soul-searching will help you situate yourself, build confidence and know who you are. Do not hesitate to ask your relatives, how you are perceived and even Google yourself to get a better understanding of your current online image.
  • Determine your ideal goal, by asking yourself two simple questions:
    1. “What do I want?” it will help you understand your personal and professional objectives.
    2. “Who am I speaking to?”: customers, partners, employees, suppliers, investors and associates… it is necessary to adapt your messages to your target and use the right supports. For instance, LinkedIn may be the right media to address your messages to investors, Facebook on the other hand is adapted to customers.
  • Shape your online competitive strategy: create a timeline to define when you want to objectives to be reached. Determine a roadmap with set times, that will allow you to separate the different actions according to your objective.

Are you job hunting? Your objective could be getting recruiter to contact you via your personal website, LinkedIn or Twitter profile.

Are you an executive and wanting to share your expertise? Your objective could be: sharing your blog articles on specialised media or even multiplying the number of followers on Twitter.

Step 2: Just do it

Pick the right supports that are adapted to your position, your web culture and your visibility objectives. Put forward your success!

  • Select your communication tools according to your preferences and your target market: there are hundreds of different communication tools online. Each sector, market and people use different tools, so pick the right ones!
  • Make sure your content is relevant, adequate and qualitative on the digital sphere: professional photos are essential online. The image you are giving out needs to be coherent with the image you are want to convey.
  • Create your personal website: it will give you visibility, prove your expertise and why not attract different media. If you have plenty to give and share, why not launch a blog.

Step 3: Let’s talk about what you can do

Beforehand, determine the level of social engagement you are wanting to obtain & select the adapted social media.

  • Seek and set up a network with journalists and your industry’s opinion leaders.
  • Update your social media and become visible: LinkedIn accounts 396 million users worldwide, a quarter of which are in the EU (96 million users). Join group discussions in accordance to your centres of interest. Exchange with the biggest professional community in the world.
  • Your online presence needs to come alive, broadcast your messages: Twitter is a great opportunity to broadcast your messages. Tweet and retweet messages that you perceive as interesting and that are linked to your expertise.

Step 4: Keep going

Keep going
Monitor and share your personal and industry’s headlines. Build your online reputation and your long-term identity.

  • Regularly update the information related to your personal brand: now that you have started you can no longer take a step back. There is nothing worse than an obsolete online page. You will never know when people are going to visit your website, so updating your activity will prove your long-term implication. Be active, be proactive!
  • Google yourself and watch what is being said: setting up Google Alerts will allow you to monitor the web for interesting new content. The Reputation VIP Dashboard, also gives you the opportunity to monitor your online front cover: Google.
  • Don’t give up, you’ve only just started!

Conclusion: The art of life is a constant readjustment to our surroundings. –Kakuzo Okakaura

We have now giving you the keys to price your personal brand.

At a time when 55% of recruiters monitor social media and when 87% of executive’s rate reputation risks as more important than other strategic risks, it is time for you to master your online reputation. It will ease people’s job hunting period and help executives reinforce their image.

As explains Nicolas Bordas, TBWA Europe’s Vice-President, one of the world’s largest advertising network,: “Personal branding is important to understand for anybody who lives, works, and socializes in our world today. This makes sense: in an age where we are constantly branding ourselves on social media  (including LinkedIn) and where the average worker remains at their job for 4.4 years , creating a personal brand is an essential skill in marketing oneself.”

If you want to learn more, check out our Executives personal branding offer.


The Importance of Personal Branding For Your E-commerce Businesses Growth

E-commerce is one of the most vibrant and interesting industries out there. The presence of the internet in people’s lives has made shopping an almost completely virtual experience and this business can only grow both in terms of size and complexity.

It isn’t really that noticeable, but personal branding is essential to these types of businesses. That’s why no one talks about the e-commerce as such, but everyone knows about Amazon and eBay as the places to go online and buy things.

An overall strategy

In order to achieve this type of brand recognition, the businesses need to approach it as a part of a larger plan. Before you can go about creating a sense of business identity, you need to know what identity is, to who are you trying to market it and how you plan to do it.

This isn’t only about setting up goals and having an idea what your future plans will be. A branding strategy also needs to define the resources you have, both in terms of money and staff and how you plan to utilize them.

Listen to your customers

E-commerce, like any other business, in fact, is about fulfilling the needs of your customers. The only way to create a brand people will connect with is to ask them what kind of brand they want. This doesn’t mean that the whole branding strategy needs to be driven by polls and focus groups. It’s fine to be driven by a personal vision, but it has to be a reaction to the needs of actual customers.

A great thing about the internet being your business is that all of the data needed to accomplish such a thing is already available to you, just by letting the users interact with your company and analyzing the data that you get in the process.


There are numerous e-commerce businesses out there and there’s going to be plenty more pretty soon. That’s why it isn’t enough to have a product that does the job well (or even great). You need to create a compelling story about your brand and find a way to tell it to the audience.

This is mostly done by explaining why your business exists. The form and the channels through which you tell the story are less important if the story itself is good. The hardest part about this is that most businesses don’t really know why they exist and this is something you’re going to have to answer to yourself first.

A personal style

It’s essential for an e-commerce business to stand out from the crowd and develop a unique sense of style. It should come as a direct result of the features we have just mentioned. The aesthetic of the brand needs to be a part of its story and a response to the needs and interest of the users.

Once you’ve assessed your strengths and your unique point of view, the best way to go is to consult with an expert, such as this branding agency from Melbourne and turn these high concepts into a functioning design that can be altered as the business progresses.

Retaining customers

Attracting new customers to your e-commerce site is one thing, finding the way to keep them coming is something completely different and it takes a different approach. There are a lot of competitors in this field and the companies need to find the way to fight for each customer every day.

That’s why a lot of online shoppers say that customer experience is the most important part of the e-commerce business. After you’ve created a recognizable brand, you need to make sure that the customers associate it with a reliable and helpful customer service.


Those who have been in this business for a while will tell you that the worst thing to do is give up on a potential client. If a customer has already shown interest in your business and its offer, it would be a mistake to let them go just because they didn’t make a purchase.

Remarketing efforts need to be persistent and personalized, so they can address the specific reasons that made the customer abandon your business without making a purchase. However, even these personal messages need to share the overall aesthetic of your brand.

The ability to change

All of this focus on creating and maintaining a brand can make it seem like your e-commerce company needs to remain constant at all times. This isn’t the case at all. Like with any other branding exercise, you need to leave yourself a chance to grow and expand your business if needed.

The main core of the business should remain the same as well as the story you’re trying to tell. Everything else, from customer experience to aesthetic, needs to be adaptable and change when the demands of the business require it.

Personal branding is of the utmost importance for an e-commerce business. It needs to be a part of a larger marketing strategy and come from the needs of your users. By making branding a priority for your business, you’re showing the customers that you’re there for their needs.

Is your personal branding at risk thanks to your lack of self-awareness?

Imagine if all the work you put into building your personal branding went to waste due to your lack of self-awareness. Don’t skip this post. It will save you future pain and suffering.

Behavior that damages your personal branding

Julie is always excited to meet any high-level professionals and top leaders. She’s a great listener and better questioner. What do I mean? She’s constantly asking candid questions to advance her career. Which is great, because how do you grow unless you ask what you don’t know and request feedback along the way?

Don't miss this post on how to give constructive feedback to your colleagues.

But there’s a fine line between asking for feedback or insights and turning every opportunity into a focus group for your benefit, where everyone becomes your personal advisor. All this without you ever turning around and asking, “What can I do for you?” And doing this meaning it and not as an afterthought. Undoubtedly, this kind of behavior is eventually going to impact your personal branding in a very negative way. How? Well, for starters, your colleagues will quickly catch up and stop providing valuable advice.

If you've invested time and effort in develop your personal branding, you owe it to yourself to become as self-aware as possible.

If you’ve invested time and effort in develop your personal branding, you owe it to yourself to become as self-aware as possible.

It’s a pity though, because Julie has worked hard on her personal branding. She’s invested time, effort and money to become the knowledgeable professional she is. But her chances of success will be acutely diminished by her single focus on her own needs. Her complete lack of awareness of how her behavior affects others’ reaction to her damages her personal brand time and again.

The problem is that if you suffer from lack of self-awareness, how would you know that you’re suffering from it? Well, here are a few signs to help you gain that awareness.

6 signs that your lack of self-awareness is negatively affecting your personal branding

No matter how hard you try, you can’t get promoted

There are variations of this obstacle. Maybe it’s not that you can’t get promoted but that you can’t get the projects you want. Or the support you need from your bosses to pursue an initiative. Or the air cover when you break the status quo. If you find yourself in any of these or similar situations, take a step back and ask yourself: “Could my personal branding have been compromised?” And then approach someone you trust and candidly ask: “Are there instances when I’m not aware of how I come across that may be jeopardizing my opportunities in the organization.”

Be open to hearing the answer and resist the urge to shoot the messenger. If the person is willing to be honest with you and you penalize them for it, you’ll lose an important future ally.

You’re kept out of the loop

You’re the last one to find out about your company’s reorg. Or about a new project or a business trip to which you weren’t invited. When your peers and bosses keep you out of the loop, it’s time to wonder whether your personal branding is no longer what you need it to be. Time to find out if you’re known as someone who can’t be trusted with confidential information or to behave in a specific way that’s acceptable in your workplace. And although this is not the only reason why people may be keeping things from you, it’s one you should consider seriously. Personal branding is tied with your reputation. If there’s anything affecting it, you want to address it immediately.

Be aware of your blind spots!

Be aware of your blind spots!

You have been called a “bully” or other negative epithets in the past

When you push people around, mistreat them, raise your voice or when you act with a sense of entitlement you don’t do yourself any favors. There’s truth to the saying, You catch more flies with honey than you do with vinegar. Mistreating people, whether by bullying them or being passive-aggressive, will eventually tarnish your personal branding. This will happen regardless of how good you are at your job. It will come a point where few people will want to work for you or have you on their team. Exercise objectivity and review your last twenty interactions with people at work: Bosses, peers, and your staff. Where you kind? Did you make requests politely or brashly? Did anyone complain to you or others about your treatment? Practicing this 360 review of your interactions will help you become increasingly self-aware. The next step might be to conduct a truly 360 evaluation in your workplace.

You have an overwhelming need to control

When you micromanage your team, when you have to be briefed on the smallest details of their daily work, it takes your focus away from your own role. It also takes responsibility and accountability off the table for your team, which in turn requires more and more of your supervision. In other words, you create a vicious circle. By becoming increasingly self-aware you will notice when you’re micromanaging and need to back off to let others do their thing. The more you promote self-empowerment and self-motivation, the stronger your personal branding gets. Others will be interested in supporting you, they’ll sing your praises and produce great work for you.

Keep your focus on the results, not on proving that you're right. Your personal brand will be stronger for it.

Keep your focus on the results, not on proving that you’re right. Your personal brand will be stronger for it.

You always need to be right

If you often find yourself trying to prove to others that you’re right and they are wrong, you’re likely bruising a lot of egos. Not a good thing for your personal brand. Do the best you can and aim for your own excellence while keeping your eyes trained on the results of your work and your team’s work. Who’s right or not is of no consequence when you’re all pursuing the same goal. Insisting all the time that others admit they are wrong will build resentment in the long run. At some point, this behavior will affect your reputation and your ability to land great opportunities.

You need to point out other people’s mistakes

Very closely connected to the previous item, being the Chief of the Mistake Police can gain you the antipathy of your colleagues. Granted, perfectionists and people who are super detailed oriented suffer in a world of excuses of why things are not as good as they should. Again, there’s a fine line between encouraging your team to be the best and constantly finding what’s wrong with everyone else’s product. Even more so if you are unaware of the mistakes you make. It’s hard to build a powerful personal brand with this kind of attitude.

Your personal branding can easily be affected by your blind spots.

Your personal branding can easily be affected by your blind spots.

If you identify any of these signs in you, it’s safe to assume you lack at least some self-awareness that might be impacting your personal branding. It’s time to look for someone who can shed light into your blind spot so you can correct the behavior ASAP.

After all, none of us is anything without an impeccable personal brand. No time like the present to polish it!

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Mariela Dabbah

Award-winning, best-selling author, corporate consultant and international speaker on career success and women empowerment. Frequent media contributor on CNN, Univision, Telemundo and others. Her latest book “Find Your Inner Red Shoes” is the backbone of the Red Shoe Movement.

Latest posts by Mariela Dabbah (see all)

London Personal Branding Photography by Anneli Marinovich

Over the years I have created beautiful brand imagery for many entrepreneurs and business owners. 2017 was the year Personal Branding Photography Sessions really took off for me and I am enjoying this growing part of my photography business. In 2017, I did Personal Branding Photography all over the world. I worked with wedding planners, florists, personal trainers, party planners, photographers, life coaches and interior designers. For London Personal Branding Photography I work mostly in Central London, but I am available all over the world.

Where do Personal Branding Photography Sessions take place?

I work with my clients to choose locations that fit their brand’s look & feel. We pay attention to background colours, available natural light and what the setting says about their brand. The session usually incorporates more than one location. This could include coffee at a chic London cafe, a stroll through the white-washed streets of Kensington, a trendy hotel bar or vibrant flower market. The world is our oyster!

Outfit inspiration for your London Personal Branding Photography Session:

It is crucial to dress for the occasion (so to speak). I give my clients guidance on what to wear for the session. Depending on which industry you work in, wear an outfit which makes you feel confident and beautiful. It is important to come across as approachable and friendly, while still looking professional. If you know your target market, you should wear an outfit you know your target client would potentially wear her/himself. This will help potential clients relate to you. To this end, I have a Pinterest board with outfit inspiration, which I share with clients and I help style their outfits at the session.

Why should I have a Personal Branding Photography Session for my business?

We live in an age where clients have become increasingly visual, with Instagram becoming one of the most popular platforms for finding suppliers. Clients spend hours scrolling through hundreds of images, planning their weddings, shopping and recommending businesses to friends. If your brand does not have strong imagery, it will be very difficult to stand out. Showing the ‘face behind the brand’ also adds personality to your business – personality that competitor brands may be lacking. The images we create together can be used on your website, social media and in your marketing material, with a consistent look & feel. In my own experience, clients very often say they feel like they know me already, based on the images of me on my website / social media. This goes a long way, when it comes to building rapport with prospective clients, from the moment they land on your website / social media.

Below are some of my favourite images from my 2017 sessions. Get in touch to discuss your 2018 London Personal Branding Photography Session and view my portfolio here.

The force of nature that is Anneliese Lambooy – health & wellness coach in Melbourne, Australia.

View her full shoot here.

Strong, beautiful and inspiring Liana – the face behind Live Practically PT in Hoboken, New Jersey.

Fairy Godmother Sarah – the face behind Regalo Design in Nashville, Tennessee.

Radiant Lisa Q. working on something very exciting. Stay tuned!

The thorn among st the roses, Wayne Marinovich (yes, my husband) – successful photographer, & best-selling author.

6 Habits for Highly Effective Personal Branding

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6 Habits for Highly Effective Personal Branding

*AUSOME – Austin Online Marketing for Entrepreneurs

Moby is a podcaster, pitch coach, and engineer in Austin. He moved to the US years ago, and after making a lot of bad decisions that let him nowhere, he got into building websites, mentoring students, and creating content. Last year, he coached the winner of WeWork Creator awards for a prize of $360K, mentored 100 students, interviewed the mayor, and won a Austin Inno 50 on Fire award. This year, he’s focusing on finishing his masters degree, helping more entrepreneurs pitch, and is waiting on his green card so he can monetize what he does (Moby does not consider himself an entrepreneur). In the meantime, he is starting 2 video shows around Growth Marketing and Media Innovation. Moby does not take himself very seriously as well. It is important for him to tell you that.

Join us as Moby shares, “6 Habits for Highly Effective Personal Branding”

Here are a few things to expect….

• How to promote yourself while keeping the focus on value

• How not to let attention get to your head

• Why picking a niche for your personal brand is the most important aspect for success

• How to build a network based on what you want to be known for

See you at the next AUSOME!