How To Go About Your Own Personal Branding Journey

Personal branding is a term coined by Tom Peters, management guru and author, in his breakthrough article “A Brand Called You” which was published in the Fast Company (1997). Branding is commonly associated with companies but in the present scenario, it is used with people too. No doubt, time is changing rapidly with technological advancement. Nowadays personal branding is in fashion and people want to connect with people rather than the company because it is easy to trust real people than businesses.

A new trend has emerged recently such as building a brand around one’s personality and then create a range of products and services around it. For example, Seth Godin (marketing genius), Robin Sharma (self–help guru), Tim Ferris, Tony Robbins, Oprah Winfrey etc., who have become brand-like giant corporations and their empire revolves around their personality.

So what do they do which make them differ from ‘commoners’? It isn’t a secret anymore which belongs to only a few people because the science behind is available in front of you everywhere.

So what is personal branding? “Personal branding is the means by which people remember you,” is one of the definitions out there. It is all about the way people perceive your image and think of you when you are not there or hear your name. It is often involving one’s name. What do you get in your mind when your hear or see brands like Tata, Trump, Hilton and Godrej. What thoughts and images you get in your mind?

So, who are you and what is your brand? What do people think of you? What are your values? What is your attitude? What kind of person are you? What are you passionate about? What is your purpose? What do you want to achieve? These are the questions that will define your personal brand.

Start creating your personal brand with these simple steps:

1. Understand Yourself And Be Real

What do you want people to think of you? What qualities do you want to be known for? What social image do you want to portrait to people? To answer all these questions, you have to first understand yourself. Do a SWOT analysis which is to list out your strengths, weaknesses, opportunities and threats.

So start with what qualities you presently have. What are your strengths and weaknesses? What are your likes and dislikes? Now focus on how you want to be perceived by people. Write down a list of adjectives, qualities and causes. It is time to think of your target audience, the people with whom you want to connect.

2. Credibility

People often say, “Reputation precedes you” which means people get your brand image before you meet them. Another step is to be authentic and real in terms of what you want people to know, see and hear about you. Be wise with what you say, post and declare because every action you take will put a building block to your brand.

3. Promote Yourself

Get a stage to speak on, interact with people, go to conferences, post on social media, get media coverage etc. Use these ways to market yourself and let people know about who you are. Decide where you want to get noticed and why. For example, if you want to promote yourself online, first update your social media profiles with a professional picture, introduction and any other information you want people to notice.

Also, share relevant content on your social media and build a website with your name. It will enhance your profile as people can easily access it and the good part is that you have more control on it than social media.

4. Thought Leadership

Tell people about your expertise and knowledge by writing and sharing content related to your niche. Keep yourself updated with industry knowledge. It also means you will not become obsolete with the ongoing changes in the market. For instance, Guy Kawasaki is a marketing influencer who writes and post regularly on his social media. It shows his authority in the marketing domain and also his updated knowledge about the field.

In essence, to embark on a personal branding journey, first know yourself and define what you want to become and then accumulate the qualities and market yourself on relevant platforms.

The post How To Go About Your Own Personal Branding Journey appeared first and originally on Youth Ki Awaaz, an award-winning online platform that serves as the hub of thoughtful opinions and reportage on the world’s most pressing issues, as witnessed by the current generation. Follow us on Facebook and Twitter to find out more.


Three Things Reality Television Taught Me About Personal Branding

When I was preparing to go on The Apprentice, I was constantly thinking of how I wanted to be portrayed. This was one of the biggest sources of stress for me prior to going into the house for filming. Not only did I have to mentally prepare to surrender my phone, computer, and all personal items, for 12 weeks in a house with complete strangers, I had to consider how they would film me and edit me when the show went live. Needless to say, I was nervous about the experience of living with strangers in a competitive environment; but I was even more nervous about coming across well on national television.

Photo Credit: BBC

During my preparation period, I thought about the reality television shows I had seen in the past and how outrageous some of the individuals seemed. Reality television stars tend to be exaggerated and the characters can seem pretty extreme. I did not want to be portrayed that way.

I learned three important lessons about personal brand during The Apprentice filming and also during the time that the show was aired.

This is crucial because authenticity is key to your personal brand. If people think that you are not being true to yourself, they question you and don’t trust you. Trust is an integral part of your personal brand because it makes you more reliable in the eyes of others.

2. If you don’t have something important to say, it’s better to not say anything at all.

Social media is a tool that you can use for your personal branding. You can choose which messages to share and what posts to publish. It’s easy to get caught up in the trend of posting often but reality television taught me that it’s important to only share information that you think is high quality and critically relevant. Quantity is not better than quality. The people on the show who tried to hog the camera time and speak as much as possible suffered the most in the final edit. It’s important to know when to speak up and when to keep your mouth shut.

3. Send a very clear message.

When we were filming The Apprentice, the directors often interviewed us individually and asked us questions about our views and opinions. Sometimes, these questions gave us in indication of what the storyline would be. This taught me the importance of consistency in your message. People don’t want to decipher what you are trying to say. They want you to tell them clearly who you are and what you believe in.

For example, if you’re an animal rights activist and you want to highlight this in your personal brand, people don’t need to hear all about your views on music and fashion. Instead, it’s more beneficial to curate your content based on the image that you would like to portray. Focus mostly on content about animal rights, policies and news.

Reality TV taught me that the bulk of your communication should be related to your end goal. If you want to send a message, you need to repeat it over and over again for people to fully grasp it!


Personal Branding: How to Stand Out Online

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    7 Top Personal Branding Goals To Build Your Strategy

    Podcast: Play in new window | Download

    Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It’s a wonderful thing when you don’t have to sell to your customers, instead they contact you and are excited to business with you! They aren’t thinking “should I do business with this person or brand.” Instead they are thinking “HOW can I do business with this person?”

    Would you like to increase brand awareness, generate more leads? Even better, let’s help you get more sales and even decrease the sales cycle and the time it takes you to close business or that big deal you have been working on for months!

    It’s not a new phenomenon that people buy from people. Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people.

    Yet, why do people still hide behind social media logos and contact forms? It seems they either don’t understand or are afraid to come out from behind the social media corporate wall and show their true human side. They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand. This couldn’t be further from the truth.

    Have you thought about your personal branding strategy? If not, you should.

    Regardless if you have taken time to plan your personal brand or not, you have a personal brand.

    Your personal brand is defined not only by what you want it to be, but also by perceptions. Your personal brand is impacted by what people think of you. It’s what people say about you behind closed doors. It’s what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. It’s even how they giggle with or at you after watching you and your funny filter selfies on Snapchat.

    The truth is everything you say, do, post, like, comment on and share is a representation of your brand. Your actions speak far more louder than words. Download our 105 Factors Impacting Your Digital Brand white paper.

    Building the best brand of YOU, requires understanding and defining your goals. What do you want to achieve as you become more known in your industry? How do you want people to perceive you? What are the goals that will drive your actions? Have you ever thought about these things?

    Take a listen to the 227th episode of the Social Zoom Factor podcast for 7 Top Goals of Personal Branding. These will help you better define your personal branding goals and also develop your personal brand strategy.

    Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. When done right, personal branding not only builds the brand of you, but also will help you achieve many personal, life and business goals.

    Business and life are about human connection. The social web is really one big fat social conversation and relationship, made up of many micro-conversations and relationships. It’s about humans connecting with other humans as humans, not robots.  You might as well define how you as a human want to fit into it and not only give the most that you can to help others but also be able to benefit from it as well.

    This episode is part of the “You Are the Media” series in which we are digging deep into how you can build an integrated social and digital platform that works when you are not working. A platform that helps you inspire, connect with and delight your audiences. Be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!

    In this 25 minute podcast you will learn: 

    • 7 Top Personal Branding Goals
    • How to define your own personal branding goals
    • Why personal branding matters
    • Tips to become the “go to” thought leader in your industry and local market or niche
    • How to increase brand awareness of your business with your own personal brand
    • How to generate more leads and sales by building your personal brand
    • How to decrease the sales cycle with personal branding strategies
    • How to tap into the power of influencer marketing more easily when you build your personal brand

    Supporting Resources:

    Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media – Building Your Media Foundation

    •  iTunes
    • SoundCloud


    7 Top Personal Branding Goals To Build Your Strategy

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    NYC Startup SelfMade Raised $8M to Bring Personal Branding To the Masses

    In today’s digital realm, personal branding is more important than it ever was before.  Competing for limited eyeballs, you need to make sure that your strategy is on point and your presence is aesthetically pleasing.  Doing this right, is not easy and SelfMade is here to help.  It’s a platform that connects you to professional image experts and social media strategists via a mobile app so that you can leverage the expertise of professionals seamlessly and easily to fuel your social presence.  The conversation is no longer about whether you should have a personal brand but rather how you should be managing that brand. SelfMade provides the resources at your fingerprints that would normally be reserved for celebrities, large influencers, and large brands. Currently in private beta, the company plans to launch publicly later this year.

    AlleyWatch chatted with CEO and cofounder BrianSchechter about the Startup and discussed its latest round of funding.


    Our Seed round was led by Primary and our Series A was led by FirstMark. Additional investors include: GGV, SV Angel, CrunchFund, Founder Collective, BoxGroup, and Marc Benioff.

    Tell us about SelfMade.

    SelfMade connects our members with professional image editors and social brand strategists through a mobile app, democratizing an experience usually reserved for celebrities and big brands.

    Our goal is to help people break through the noise on social to grow their personal brand authentically.

    What inspired you to start SelfMade?

    I became fascinated by the fact that establishing a high quality personal brand is no longer an option, it’s essential.  At the same time, I noticed that social media was having a huge impact on business and brand growth with Instagram being the hub.

    The actual spark for SelfMade came while I was watching my girlfriend edit her pictures before posting them to social. It took her time, skill and creativity. I knew how valuable digital identity had become, and I was looking for a wedge. Photo editing, I decided, would be the point of departure for SelfMade.


    There’s nothing like SelfMade on the market right now.

    Building an authentic online presence requires time and resources that most people don’t have. We looked at the landscape of current social media support tools, and they generally consist of liker bots and deliver fake growth. Weʼve dissected what it takes to be successful on social and developed a tool that helps members create a unique brand and achieve their goals.

    In addition, our technology sets us apart. My cofounder, Zach Lloyd, who was previously a principal engineer at Google brings high caliber technology leadership and vision to our team. We’re building an image processing pipeline that utilizes Computer Vision advances to support human editors in order to deliver pro-quality content at a fraction of the cost.


    SelfMade is creating a new market around digital style. Like any new market it’s hard to quantify.

    That said, our members pay between $50 and $500 a month, and we have identified tens of millions of people who fit our target demo.


    SelfMade is a subscription.  We have 4 different plans that offer members varying levels of support based on their needs.


    The biggest one is having Zach as a technical cofounder. Having a partner who thinks deeply about the business while providing authoritative technology leadership is a game-changer.

    I’m constantly applying lessons learned from HowAboutWe to SelfMade. In a sense, the idea of SelfMade came from my experience watching people struggle to represent themselves online, which we saw at HowAboutWe all the time.

    I lead differently at SelfMade. With my first company, I think I tried to get people to focus on what’s working whereas now, I try to focus people on what’s not working so we can fix it.


    It’s very momentum driven. But even when you’re a hot deal it’s an all-consuming and challenging process.


    Second time founders have a huge advantage. Not only do you have experience building a business, you have experience raising money. You know what works. You know what to say. Etc.

    That said, it’s never easy. The biggest challenge for SelfMade, which may also be our biggest advantage, is that what we’re doing is very new.


    If we get it right we’ll create a new category.


    We’re launching out of private beta later this year. That’ll be exciting. Beyond that, we’re keeping our roadmap to ourselves.


    Don’t take advice from people who don’t intimately understand your situation. 🙂


    We’re gearing up for our public launch later this year, which is a big milestone for SelfMade.

    From there we’ll continue to refine our offerings and build the suite of tools needed for people to grow their presence on social and achieve their goals.


    This one is outside of the city, but StormKing is an amazing day trip if you are looking to get away from the bustle.


    This NYC Startup Raised $8M to Bring Personal Branding To the Masses

    This is Why Personal Branding Needs to be Important to You

    I know you’re a solid citizen. You’re a quick learner and truly smart. You try hard. You’re pretty cool. You get along with people. You set a respectable example. You want to help and connect with others, to serve society. You aim to contribute meaningful work. You have dreams and goals to achieve something groundbreaking. You’re motivated by money, title, and power to a certain extent, but you are more motivated by growth opportunities and success for your kids.

    You plan to accelerate your career growth quickly—to play full out, use all your talent, and bring something to the world it hasn’t had before.

    And—at least on paper— you are just like every other ambitious individual.

    Let me ask you: Who couldn’t say those things about himself or herself? That list of career aspirations is remarkably alike and interchangeable for almost everyone. It’s acceptable but not exceptional.

    Today, you have to exceed in a group of exceed-ers. As fine as you are and as well you’re doing, you can do better—so people will want to promote you, conduct business with you, follow you, and recommend you to others.

    That’s why I write this blog: to contribute at least a little to help you set yourself apart from other good people.

    Debra Benton’s new book from McGraw-Hill is now available on Amazon.  The Leadership Mind Switch: Rethinking how we lead in the new world of work.


    D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra’s clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. ranks her in the World’s Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who’s Who” of executives in companies ranging from Microsoft, McDonald’s, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking:


    This is Why Personal Branding Needs to be Important to You

    Personal Branding: The Ultimate A to Z Guide

    When you’re looking for a job, you should expect to be Googled.

    When you’re trying to land a speaking engagement for a big industry event, you should expect to be Googled.

    When you send a guest contributor pitch to a blog you admire, you should expect to be Googled.

    The truth is, anyone that may end up working with you in some capacity wants to get a good idea of your work and your personality before responding to your email or getting you to schlep all the way into the office.

    That’s where you personal brand comes in. Your personal brand refers to the way you present or market yourself, your skills, and your work. And if you want to get past that initial Google search, you’re going to want to develop a personal brand that accurately reflects what you’re capable of.

    That’s why we put together the A to Z guide below. From consistency to networking, we’ll walk you through all of the elements that go into defining an impressive personal brand so you can feel good about those Google search results.

    The Complete A to Z Guide to Personal Branding

    1) A: Authenticity

    Building a brand around you requires quite a bit of soul searching. In the process, you’ll likely learn a lot about who you are, what you value, what your strengths (and weaknesses) are, and so on. These are all elements of your authentic self.

    When working on your personal brand, be sure to tap in to those layers — those things that make you, you.

    2) B: Bio

    Your professional bio provides a clear and concise summary of your professional background that can be used to represent you across a ton of different mediums — blog posts, social media, a speaker profile, etc. In many cases, it serves as a first impression — which is why it plays such an important part in defining your personal brand.

    Trouble is, most people fail to keep it updated.

    “A short, professional bio is one of those things most people don’t think about until, all of a sudden, we’ve been asked to ‘shoot one over via email’ and have approximately one afternoon to come up with it,” explains HubSpot’s Lindsay Kolowich.

    Don’t fall into this trap. If you need help ensuring your bio reflects your best professional self, check out our free professional bio guide, complete with plug-and-play templates to help you get started.

    3) C: Consistency

    Thanks to the internet, discoverability

    One example of how to exercise consistency in your personal branding would be to align your username across all of your social channels. This approach is more memorable and it makes it easy for folks searching for you across platforms to surface the right account quickly. Just be sure the username you choose reads professional.

    Think: RoseJMills across everything instead of MissRose8794, RosiexMills87, and RJM8794.

    In addition to username, employing a consistent headshot across your online accounts is also a personal branding best practice. Take a look at how HubSpot Co-founder and CTO Dharmesh Shah sticks with the same headshot across his Twitter, LinkedIn, and profile:



    4) D: Direction

    When it comes to determining the success of your personal branding efforts, how will you know when you’re making progress?

    This is where the importance of direction comes in.

    Some of the most accomplished professionals have a clear sense of direction. This includes well-defined goals, a long-term vision, and a handful of vehicles to drive that vision forward.

    Before you make any major personal brand plays, stop to think about the professional direction you want to go in and then plan your next steps accordingly.

    5) E: Evolutionary

    Old Spice. Pabst Blue Ribbon. Instagram.

    Screen Shot 2017-11-07 at 3.59.20 PM.png

    These are all hugely successful names that have undergone dramatic rebrands over the years. And there’s something to be said about their willingness to change and evolve.

    Much like these brands, it’s important that you keep a close eye on the success and relevance of your personal branding strategy and pivot accordingly.

    As you develop new skills, consider how you might evolve your brand to reflect that. Similarly, as certain mediums for promoting your brand fizzle, invest in new ones. Your personal brand should be consistent, yet constantly evolving to reflect the most current, accurate representation of you.

    6) F: Focus

    Rome wasn’t built in a day — and you shouldn’t expect your personal brand to be either. Establishing yourself as an expert in your industry or a noteworthy resource for any given subject requires a focused approach to delivering value to your audience while upholding your unique values.

    In other words, don’t expect overnight results. Instead, focus on what you can do today to strengthen your personal brand tomorrow.

    7) G: Growth

    Consider the skills you already posses and the skills you want to build to advance your brand. If you have a fairly large skill gap to fill in order to achieve your desired outcome, it’s important to have a plan for prioritization.

    As you move towards mastering the skills on your “to-do” list, start by ranking each one by highest growth potential. In other words, which skills do you need to tackle first to make the biggest impact on your overall brand? Which skills are going to help you grow the most?

    8) H: Human

    Think about the last time you scrolled through Twitter. We’re willing to bet that for every profound, original post from one of the folks you are following, there were about 20-30 automated tweets with a blog post title and a link.

    While there’s nothing wrong with automating aspects of your online presence — social, email outreach, etc. — it’s important that you’re strategic about how you go about it.

    Here are a few rules of thumb to help you strike the right balance:

    • Don’t: Share just a link to an article. Instead, add color commentary. Share the article and share your thoughts on it.
    • Do: Ask questions of your audience. No matter what the platform, inviting your audience to participate in a conversation with you will help you get to know them and better position yourself as a trusted authority.
    • Don’t: Send the same pitch to everyone. Take the time to do some research. The more personalized your outreach is, the more willing folks will be to give you a shot — whether it be a guest post, a consultation, etc.

    Looking for an example of someone with a human social media presence? Give Ann Handley a follow:

    Screen Shot 2017-11-08 at 8.57.47 AM.png

    9) I: Interviews

    Here’s a piece of sage advice: Say ‘yes’ to every single interview you’re offered — whether it be for a potential job, a podcast, an article, etc.

    Depending on the nature of the interview, there are a few potential personal branding wins to gain by simply saying yes.

    Even if you’re not interested in the position on the table, going through the interview process can serve as a great exercise for refining and practicing your professional pitch, as it provides you with an opportunity to sell yourself and your skills.

    What’s more, the feedback you receive from the interviewer can be extremely helpful in improving your personal brand. For example, if the interviewer questions a particularly weak part of your resume, you may identify an opportunity for improvement or clarity.

    For podcast or written interviews …

    If you’re comfortable talking about your industry or area of expertise, landing an interview — whether it is audio or written — is a really smart way to gain exposure for your personal brand.

    Depending on the spot you land, an interview can help you get your name in front of a large audience — one you may have not had access to otherwise. And in many cases, one interview can open the door for another. Momentum for the win.

    10) J: Join

    Thanks to the internet and social media, there is no shortage of professional groups to get involved with. And aside from the obvious networking aspect, joining these groups can be extremely beneficial when it comes to growing your personal brand.

    Joining a community or group centered around something you’re passionate about and want to be known for can help you:

    • Develop new skills
    • Improve ideas
    • Establish yourself as a resource
    • Gain inspiration

    Don’t know where to start? Here’s an overview of how to find and join a group on LinkedIn.

    11) K: Knowledge

    In many cases, your personal brand is rooted in your knowledge in any given area. And knowledge can go a long way in helping you establish credibility with an audience.

    If you have a personal website, which we recommend for anyone looking to advance their personal brand, use that as a platform to highlight your expertise and share information with others. By volunteering your insight through blog posts, ebooks, or case studies, you are demonstrating your willingness to help.

    Marketer and entrepreneur Sujan Patel runs an inspiring blog where he gives away a ton of professional advice for companies focused on scaling growth. As a result, he’s become known as a trusted resource with a “mind for marketing.”


    12) L: Leadership

    Anyone in a leadership position will tell you that personal branding comes with the territory.

    Think about it: It’s important that you are committed to developing yourself before you can prove that you can help others develop in their careers, right?

    This means knowing your strengths and weaknesses, honing your emotional intelligence, understanding how you like to receive feedback, and so on. All of these aspects contribute to your leadership style, which ultimately plays a role in defining your personal brand.

    13) M: Mission

    It’s a best practice for companies to define a mission statement that sets the stage for what they do and, perhaps or importantly, why they do it. This statement serves as a guiding light, pushing those in the organization to uphold the company’s values and purpose.

    When it comes to personal branding, defining a statement that is specific to your professional development can be equally as effective.

    Before you sit down to write yours, take some time to reflect on the following questions:

    1. What are your personal career goals?
    2. What core values do you hold?
    3. What does success look like to you?
    4. What are you most passionate about? Why?

    14) N: Network

    Want to earn guest posting slots? Speaking gigs? Awards and recognition? All of these personal branding milestones require you to start by doing one thing: meeting people.

    By networking and building relationships on a regular basis, you’re constantly inviting new people in that have the potential to shape your brand by offering new opportunities for personal and professional growth.

    Need help kickstarting your networking schedule? HubSpot’s Chief People Officer Katie Burke suggests playing “Evenbrite Roulette.”

    “Search for events happening in your area in the upcoming week and attend the third event that shows up on the page,” she advises.

    15) O: Opinion

    A lot of people shy away from infusing their opinion into their personal brand, as they worry they might alienate part of their audience or say something offensive. While this is a valid concern, sticking to sweeping generalizations and careful word choice can actually hold your brand back.

    After all, part of establishing an influential personal brand means that you owe it to yourself to take a stance on the issues that matter most to you. And depending on your line of work, there is most certainly room for your opinion as a defining aspect of your personal brand.

    The key to success here? Share your opinion — but share it alongside your experience. This communication technique will help others understand where you’re coming from and opens the door for conversation around the subject.

    16) P: Public Speaking

    Whether you’re comfortable with it or not, public speaking is a tried-and-true way to extend your personal brand. Speaking engagements help to position you as an authority, grow your network, and earn the trust of a new audience.

    Feeling a little shaky? Here are a few tips to ensure that your next speaking gig serves as a positive reflection of your personal brand:

    1. Speak about something you know inside and out. The more comfortable you are with the subject matter, the more conversational things will feel. Speaking about something familiar lends itself well to personal stories and experiences, which helps to humanize you.
    2. Know your audience. While you should always focus on being your authentic self, recognizing who your audience is will help you better direct your content. For example, your humor might land with one group, but not another. Know when to pull back.
    3. Get feedback. Practice your talk in front of a group of coworkers you trust before taking the stage. Running through your talk in advance will help you feel more confident in your delivery and also bring to light any areas you need to work on.

    17) Q: Quirkiness

    One way to infuse your personal brand with a little individuality is to lean in to your quirks — the little things that set you apart from others. For example, maybe you’re known for calculating complicated math in your head, or doodling your notes, or being particularly clumsy.

    Whatever your quirks may be, don’t be afraid to incorporate them into your personal brand. While they may seem senseless, they make it easier for people to relate to you, as they provide a level of interest and intrigue.

    Leandra Medine Cohen, founder of Man Repeller, provides a great example of how to play up your quirks as part of your personal brand: Screen Shot 2017-11-07 at 10.15.15 AM.png

    Screen Shot 2017-11-07 at 10.15.43 AM.pngScreen Shot 2017-11-07 at 10.26.57 AM.png

    18) R: Reputation

    When it comes to reputation as part of your personal branding efforts, there are two key areas you want to focus on:

    1) Your online reputation

    The process for making most major decisions starts with a Google search. And when it comes to your personal brand, your online presence can and will reveal a lot about you, your work, and what it’s like to work with you.

    To keep tabs on your online reputation, set up a Google Alert for your name so you receive a notification every time you appear in a piece of content. This is a great way to track positive mentions of your name and your brand, while keeping a close eye on fires you may need to resolve.

    2) Your offline reputation

    Your offline reputation is determined by several factors including, the quality of your work, the way you treat other people, the way you respond to feedback, and the impact you’ve made on others.

    To achieve positive outcomes in all of these areas, you need to be committed to constant improvement by tapping into your self-awareness and self-regulation to ensure you’re putting your best foot forward.

    19) S: Social Media

    For many people, personal brand and social media go hand in hand. In other words, if you want to establish a personal brand, you need to establish a social media presence to support it.

    That being said, simply having social profiles that you post to regularly isn’t enough. You have to be strategic about your social output — what you post, when you post, and why you post — to ensure that it reflects the behaviors and values that anchor your personal brand.

    Here are a few of our favorite tips for using social media to advance your brand:

    • Follow people you admire. What types of content are they posting? How frequently? How do they engage with their followers? Make note of their strategy and look for nuggets that you can incorporate into your own.
    • Align your title, username, and headshot across platforms. We mentioned this up in the consistency section, but it bears repeating. Make it easy for folks to identify you and what you do by maintaining consistent identifiers across accounts.
    • Post often. Part of building a memorable brand boils down to properly setting expectations. Commit to posting at least once a day on particular channels so people can rely on your for consistent, fresh updates.

    20) T: Trust

    A great way to build trust and advance your personal brand is to ask those you have a strong professional relationship with to write a recommendation or testimonial that you can then use across your website or social accounts.

    Here’s a great example from experience marketing professional John Bonini’s personal website:


    Stumped on whom to ask for a testimonial? Try to capture a variety of people — managers, folks you manage, contacts at other companies you’ve worked closely with, etc.

    21) U: Unique Value Proposition

    As a professional, what problem do you solve? What value do you add? How do you make a difference?

    Asking yourself questions like the ones above will help you determine your unique value proposition — a pivotal piece of your personal branding strategy.

    Think of your unique value proposition as the key differentiator that people will use to evaluate your personal brand and determine what makes you the most qualified person to do XYZ. You can use this on your resume, in a LinkedIn summary, or on your professional website.

    22) V: Visibility

    Once you have a foundation for your personal brand, it’s time to spread the word.

    One of the best ways to increase your visibility is through a strategic content strategy, where you’re focused on delivering your unique value through the mediums that matter to your audience. This could be blog posts, courses, email campaigns, video content, webinars, etc.

    Allen Gannett, CEO of TrackMaven, has done an impressive job increasing his visibility on LinkedIn through his #AllenAsks video series that has helped him grow his followership from a few thousand to over 35,000.

    Screen Shot 2017-11-07 at 1.55.40 PM.png

    … plus it certainly doesn’t hurt your credibility when you’re creating content with Mark Cuban. Nicely done, Allen.

    23) W: Well-rounded

    This one may seem a little confusing at first. After all, your personal brand is typically centered around the one thing you do better than everyone else, right?

    In most cases, yes. You want to become known for one thing — like being an expert in classical music or a seasoned pastry chef. However, there are advantages to knowing and owning your niche, while also maintaining a basic understanding of a variety of unrelated topics.

    Why waste brainpower on broadening your knowledge? It’s simple: Knowing a little bit about everything makes you more relatable. It makes it easy for you to talk to people, which in turn, makes it easier for you to build connections that can advance your person brand.

    24) X: X Factor

    Similar to your unique value prop, your “x factor” is the thing you bring to the table that your competitors or other folks in your industry do not.

    Think of it as your very own disruptor.

    Maybe you have access to an extensive network of influencers that are willing to work with you on projects, or you’ve been recognized as the top content marketer of the year for three years running. Whatever your “x factor” may be, it’s your job to bake it in to your personal brand.

    25) Y: Year

    We’ll admit it, coming up with a term for ‘Y’ was a little challenging, but this one is actually important.

    Make a conscious effort to update all of your personal branding assets — resume, professional bio, LinkedIn summary, author bio, personal website, etc. — on a yearly basis as a best practice for maintaining an up-to-date professional narrative.

    If nothing else, this will help you avoid all of those “Oh sorry, I don’t work there anymore” emails.

    26) Z: Zealous

    If you’ve made it this far, well, we’re impressed. Thanks for sticking with us.

    You must really be really zealous in the pursuit of personal branding knowledge. And that’s an admirable trait. Why don’t you try working it into your professional bio?

    What are your best personal branding tips? Share them with us on Twitter @HubSpot.