Most attempts at employee advocacy and employee branding end up failing and while there are many reasons, it all boils down to simple concepts.
If I’d have to summarize, I’d say that Personal Branding is the telling – and above all editing – of your story.
The reason it’s gained a lot of attention of late is that while in the early days you could get away with not editing your story, as it didn’t often leave the community you hung out with, nowadays with social media, the internet, and everything being recorded that has changed.
The simple truth is things can live a long time online – much longer than you’d like them to.
What’s more, it matters.
When people are trying to decide if you’re a suitable person to work for or with them, .
And what comes up can have a severe impact on whether they’ll continue the conversation with you or not, particularly if it’s overly negative or positive.
And so, suddenly it isn’t just politicians who are working on projecting their image.
It’s anybody who wants to build an online presence.
Especially if this online presence is based on whom they are and what they do.
Everybody has a personal brand
The first and most important thing to realize about a personal brand is that everybody has one.
If you’ve got an online presence, whether it is being mentioned in a soccer tournament as a little boy or a YouTube video of a drunken stag night, it all becomes a part of who you are – or rather who you project yourself to be.
This matters, because it means that you can’t decide if you have a personal brand, all you can do is decide whether you want to work on it or leave it as it is.
I guess it’s a bit like mowing your lawn and trimming your hedges or letting your garden grow as it will.
If you do decide to care about projecting an , then the first step you’ve got to take is to start thinking about what you’re projecting when you do enter (or are entered) into the digital realm.
This is a conscious shift in attitude.
It means realizing that getting into a drunken argument with a friend on Facebook probably isn’t a good idea.
It also means avoiding the people at parties that go picture crazy.
You can’t delete the information, but you can steer the conversation
The fact is, it’s very hard to get information about yourself scrubbed from the internet.
If somebody put it up, then it’s probably going to stay up.
That can be a toe-curling thought.
Fortunately, it isn’t quite as bad as you think it is.
Most people do not get past the first page of internet searches.
So, all you have to do to start forming your brand is to start taking steps to make certain what you want to be heard is getting said more often.
If you don’t correctly understand what I mean, then look at Donald Trump.
Now, whether you agree with his politics or not (I don’t), you have to admit he’s superb at steering the conversation.
He realizes that the only way that he can move the topic on from something he doesn’t like is by saying something that people will pay even more attention to.
If you’re getting as much attention as he is, that means your statements have to be pretty outrageous to distract the crowds from whatever outrageous thing you said last time.
Fortunately, most of us aren’t that famous, so we can steer the conversation without having to resort to quite such drastic messages.
Establish what your personal image is
The first step you should take is to find out what image you’re presenting online.
That means Googling yourself.
Now, don’t pretend you haven’t done it before!
This time, however, doesn’t just bask in the glory that is you (or cringe at the stories that appear) but instead perform an audit.
Which stories do you like? Which don’t you? What image are you projecting?
Can you tweak that to more correctly fit who you are or will you need to do a wholesale do-over?
How easily is the story pushed down?
Are we talking about a mention on a friend’s , or are we talking about a story in the New York Times? (The former will be easy to push down, while the latter is probably something you’re going to have to live with).
Once you’ve done that you’ve got a good idea of whether your band can easily be tweaked or if you’re going to think about getting your name changed.
Create a new narrative
The next step is to start working on the new narrative.
This means creating new mentions of yourself that present you in the light you’d like to be presented in.
The first step down this road is pretty easy.
You should begin with:
1 – Creating a web page
Most search engines are going to rate your name being mentioned several times on a website, particularly if it’s front and centre, as a mention on somebody’s blog.
And so, this will probably push down a few of your stories.
It doesn’t even have to be a crazy website, either.
Just a resume, some contact information and some links to stories that are positive about you can be enough.
That last point, by the way, is imperative.
Creating more links to material that has positive things to say about you .
2 – Help a Reporter Out
If you’ve got a lot of negative publicity and you’re in a position of authority, it’s a good idea to sign up for .
On this fantastic website, you sign up as a source and respond to reporters looking for sources.
If they think you’re in a position to give them valuable information, they’ll approach you and ask you for quotes.
This is a great way to get mentioned on news sites and, as news sites often have a high authority in SEO ranking, this will probably push down stories that you don’t want to be found about yourself further down (well actually it will push all the stories down, but then you can’t win them all).
3 – Start writing
Now, there have always been , but in recent years shaping the story out there about you has certainly been added to the list.
If you write enough, and you add enough high-quality content in your name, some of those articles will climb in the ranking and push down other content.
Don’t want to build up your website? That’s fine.
Then consider writing only as a guest blogger for high-quality websites.
You don’t even need to write the content yourself.
You can pay other people to do so.
All you need to make sure of is that your name is on there.
Of course, you don’t have to write.
You can also try to create other forms of content.
Anything that people are likely to share and backlink to will do the trick.
So if you want to design logos, create graphics, build web pages or anything like that, you should be alright.
What matters, of course, is that your name is up there.
Because if you don’t put it on your work, then whatever else it’s on (like your play and your debauchery) will get all the attention when people start doing background checks on you.
Do not neglect your personal brand
The problem with neglecting your brand is a bit like neglecting the dishes.
The stuff gets caked in there after a while and what could have been scrubbed away with a little bit of soap on day one, will take a metal grinder on day 30.
After all, if people start writing up stories about you and the only thing they can find is that embarrassing article where you’re dressed like a giant penis, well that’s what they’re going to link to.
And that will cement that story ever more into place.
Don’t let that happen to your personal brand.
After all, you can throw those dishes away.
You can’t do that with your brand (unless you’re really serious about changing your name).
I suspect in years to come there will be professional companies who will manage your brand for you.
PR agencies with AI software that even spin the image of the everyman.
We’re not there yet, however.
We’ve still got to do all of that ourselves.
Fortunately, it’s not that much work. Buying an unclaimed domain costs you a few dollars a year.
Putting up a web page doesn’t have to cost anything if you don’t want anything fancy. .
Or you can read up on , spend a bit of money on it and start not just building your brand, but marketing it.
Who knows what benefits that will have down the line?
I see it as an investment.
If you only put in a little bit of effort every month, then it will grow, push negative content out of the way, and be there for when you need it.
In that way, you get to be safe rather than sorry that your mates got you that drunk, drew all over your face and put up those pictures all over the internet.
If you wish to discuss how we can develop your brand or provide graphic design for your product or business, email us at: firstname.lastname@example.org
Inkbot Design is a Creative Branding Agency that is passionate about effective Graphic Design, Brand Identity, Logos and Web Design.
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Are you confused about personal branding and storytelling (but know you want in?)
Here’s the thing:
And I’m an entrepreneur.
What does that have to do with anything, you might ask? Well, when I moved to NYC from London 20 years ago, my communication and writing style could best be described as “formal”, with a capital F. It’s just how we roll.
Now for anyone who knows me (and you will soon, I hope) I’m not at all formal. I am enthusiastic about most things, I love connecting with people, and I always look for the silver lining to any situation.
Do you see the problem? There was a disconnect between the essence of who I am and how I was presenting myself to the world. The term “personal branding” didn’t exist when I was coming up, but if it had, mine would have been off-base.
As my career, first in talent management and then in career coaching progressed, I started to let more and more of myself shine through. I started to write in my own voice (rather than Queen Elizabeth’s!) and I shared my own experiences (good and bad), in the name of connecting more fully with my audience and helping them move forward. In short, I started infusing my expertise, experience and knowledge with stories.
I can’t even begin to tell you what that did for me and my business; but here are couple of highlights:
- I got crystal-clear on my value and what I had to offer (as well as what wasn’t my unique brilliance)
- I got just as clear about who my ideal clients are, what they aspire to, and the challenges they face
- I found, embraced, and shared my purpose more fully
- I am building my tribe of delightful creatives, clients and collaborators
Sound like something you’d like to do too?
Whether you’re just starting out in your freelance creative career or business, or are looking to position yourself more effectively and authentically to the clients you want, mastering the art of storytelling will help you build an emotionally resonant brand that draws your ideal clients to you.
We’re not talking random, air your dirty laundry stories here, but rather, curated, edited stories that show your prospective clients you understand them, care about them, and can help them achieve the goals or outcome they seek.
If you’re ready to become utterly irresistible to your ideal clients, I’ll be teaching a Modern Thrive workshop titled: and I’d love for you to join me.
We’ll meet online January 25th-27th, where I’ll be teaching you:
- What unique gift YOU bring to the world and how that talent benefits people who genuinely want and need your services.
- The fundamental elements of every great story and how to craft your compelling story (so long, boring bio!)
- How to weave stories into your marketing message and content so it speaks directly to the ideal clients you want to attract.
If you’re ready to start shining your light, sharing your message in an authentic and compelling way, and start attracting your ideal clients and collaborators into your business, this training is for you.
I can’t wait to see you there!
The post Personal Branding and Telling Your Story appeared first on .
Cultivating magical relationships is just one of the gifts that Jannie Wolff offers the world. This writer, blogger, actress, designer and encourager, celebrates people, places and things through her non-sponsored posts curated by personal selection in her weekly blog: The Abundant Life – Notes from the City. Quoting from her blog profile, “I\’m writing a little something, hoping to make the world a better place. Here\’s hoping the little I\’ve written has given you some joy, some peace, some insight, and maybe a little laugh.” Read her blog and you\’ll agree, Jannie does make the world a better place through her heartfelt relationships with the people in her life. Listen in as we share our story of connecting through Instagram and how nurturing relationships offline or online is the key to building a strong personal brand. https://janniesusan.blogspot.ca/ Headshot photo credit: Eugene Galles
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One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.
Think about this… When was the last time you handed your credit card to a logo? When is the last time a branded logo or corporate branded sign spoke back to you? How about called you? When was the last time that branded Twitter avatar called you back? When was the last time a robot served your food, or checked you out at the grocery store?
The truth is that brands, corporations, organizations, businesses big and small are made up of human beings. Human beings just like me and you. Human beings that breathe, eat, sleep, think, cry, laugh and communicate with one another.
Behind every branded corporate Twitter avatar, Facebook page, LinkedIn group and Instagram profile is a human being. Someone took the photo. Someone posted the photo. It was a human being who wrote the copy being tweeted or posted to Facebook.
Bottom line, human beings speak to, communicate with and buy from other human beings. Of course a brand is not a human. A logo is not a human. However, we can help make brands more human by empowering and bringing to the front the human beings within.
Take a listen to episode 235 of the Social Zoom Factor Podcast for 5 Top Reasons You NEED a Personal Branding Strategy and Plan
webinar “Personal Branding 101: Why, What and How to Ignite the YOU FACTOR in Business”
Want the blueprint for social marketing success right now?
Check out our new online social media and branding training academy, the Social Profit Factor, designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way! Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more! Sign up now to become a founding member and receive some incredible deals plus bonus offers.
Need us to help train your team? Give us a shout and let’s get a custom workshop scheduled for your organization. Increase sales by generating more leads using social media and content marketing to nurture relationships.
From the Personal Branding Blog We all know the power of developing a strong personal brand. As I discuss in my book Reinventing You, when your true talents are recognized by others, youâre more likely to receive job offers, promotions, and…
Robert Syslo Jr talks how to brand yourself in real estate. How do you advertise in real estate? Robert Syslo Jr shows you how to do it.
Want to create a strong connection with your followers?
Wondering how to capture photos that authentically tell your brand’s story?
To explore how to develop your visual personal brand on Instagram and beyond, I interview Jenna Kutcher.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Jenna Kutcher, host of the Goal Digger Podcast. She’s formally a professional wedding photographer. Thousands of people have taken her online course, The Instagram Lab.
Jenna explains how to curate photos and write captions that tell authentic stories.
You’ll discover tips for taking compelling photos and planning your Instagram feed around an overall strategy.
Visual Personal Branding: How to Build a Loyal Following With Images featuring insights from Jenna Kutcher on the Social Media Marketing Podcast.
Share your feedback, read the show notes, and get the links mentioned in this episode below.
Listen now: Play in new window | Download
Here are some of the things you’ll discover in this show:
Visual Personal Branding
During college, Jenna studied corporate business and thought she’d become a CEO. After graduation, she got her dream job as an executive at a Fortune 500 retailer but quickly realized she wasn’t inspired by her work. Jenna decided to pursue something creative and purchased a $300 camera on Craigslist. She had no idea that camera would be her one-way ticket out of corporate America.
Jenna started a blog, where she shared how she loved photography, even though she says she had no idea what she was doing. Within a year, Jenna booked 25 weddings and was able to leave her corporate job to pursue full-time entrepreneurship.
Fast-forward six years. Jenna had photographed more than 125 weddings and was doing well, while a lot of her creative friends struggled to make ends meet. They weren’t sure how to run a business or how to market themselves. Jenna realized she must be doing something different to be able to build a six-figure business in three years flat, using a skill in which she had no background. She decided to teach others what she was doing.
After Jenna’s success as a wedding photographer, she decided to teach other creatives how to brand themselves visually.
As Jenna pivoted to teaching, Jenna began to learn how to market herself online. Although the technical aspects of online marketing were intimidating at first, Jenna took courses, looked at how other people were marketing themselves, and then challenged herself to figure out her unique selling proposition. Jenna loves putting her own twist on what other people are doing.
Today, Jenna has more than 150,000 Instagram followers, and she’s proud of the engagement she gets from them. They’re always excited to see what’s coming next. As Jenna’s business continues to evolve, so does her Instagram account. Jenna shares pictures of her and her life that create connection along with facets of her business that drive income. However, her Instagram posts don’t always come from a place of selling.
Listen to the show to hear about the conversation that inspired Jenna to switch from wedding photographer to teacher.
How to Create a Visual Personal Brand
First of all, Jenna says, you don’t have to be a professional photographer to stand out on social media. It’s easy for people to look at her content and say, “Well, of course you’re doing well. You are a professional photographer.” Jenna doesn’t attribute her success to that. It’s the way she puts her Instagram feed together, which is like a visual magazine, an editorial piece about her and her brand.
Jenna puts together her Instagram feed so it showcases her life and her work.
Although Jenna’s Instagram is curated, it’s still authentic. She looks at the overall story and pieces it together through photos, captions, and Instagram stories. The curation of social media is a beautiful thing, she adds. People go onto social media to escape, to find solutions, or to be inspired.
A visual brand is like a billboard for your business. Share what you want other people to know about you in a way that creates a connection long before people ever need your product or service. When people think about branding, they consider the visual components (colors, fonts, and logos) and stop there. They never pursue the other side of the brand, which is how they’re telling stories and creating captions that convert their followers to clients.
To create a visual personal brand, start by looking at your camera roll. What things are you excited about? What are you photographing? These photos will give you an idea of what your personal brand is in a way that doesn’t hide behind your work. The images that inspire you are likely the things that will help you create connections with your ideal clients.
I ask Jenna if these types of images include photos of your spouse or kids. Jenna says yes, although you don’t necessarily have to put your kids or your marriage all over your feed. The idea is more about sharing who you are. You might feel like your life is too boring, but sometimes you need to let go of the fear of letting people in.
For example, if Jenna, as a wedding photographer, was trying to appeal only to engaged women in Wisconsin, it’s a very small pond of people. Plus, after someone uses a wedding photographer, they’d have no reason to follow her. However, if Jenna creates a brand that appeals to women of all ages, whether they’re engaged or not, then when somebody in their life gets engaged, they’re going to know the perfect photographer to recommend.
To come up with content ideas, Jenna teaches the Five Method. Think of the five things you like that have nothing to do with work.
Plan your Instagram content calendar using the Five Method.
Your audience may not understand what you do or how to apply it to their life. For instance, Jenna talks about interests such as the dogs they foster, the trips they take, and how she styles their home. Although these interests might not directly correlate to what you sell, you’re creating pieces of connection. Your followers feel like they know you as a person, and people buy from people.
Jenna started her Instagram account back in 2012 and did the Five Method to get her bearings. She posted once a day, Monday through Friday, and cycled through five categories: wedding photography, an inspirational quote, her marriage, their travels, and their dogs. She rotated the topics so the same two categories were never back to back and strategically wove a story into her feed.
When you follow the Five Method, you know what you’re going to post the next day. It allows you to work ahead and be really intentional about the stories you tell and the way you share them. Jenna never posts in real time. Because people are so invested in who she is as a person (that’s what gets their trust and buy-in), she wants to be intentional about the messaging before she posts.
For the written part that goes with the visual story, Jenna thinks about the five brand stories that go with each category that are woven throughout. As you develop these stories, think about how you’d share them at a dinner party so your social media feed is present for the people who are actually there.
For example, Jenna shares the story of turning a $300 Craigslist camera into a seven-figure empire. She shares the windowless office, the misery she was in, and then the transformation. She also talks about the special-needs dog she adopted with her husband and how much they love the dog, which creates a connection with animal lovers. Talking about her marriage also creates a connection with people who value marriage and thus her brides.
Take the little bits and pieces out of your life, either currently or stories from your past, and turn them into stories people will recognize. You don’t need to repeat yourself. Instead, be very specific in how you’re speaking and owning that voice and that story so it’s recognizable.
Jenna’s passionate about sharing what’s really going on in her life. It’s really easy to talk about the good stuff and do the humble brags, but it’s more important to share some of the hard stuff. She and her husband have been through two miscarriages in the last year and decided to use her platform not just for marketing, but to put out a message about what they’re going through.
A post shared by JENNA KUTCHER (@jennakutcher) on
Not every post is for everyone, yet every post serves a purpose. Their next post is a lighthearted, funny photo. Some people on Instagram simply look at the images and others read every single word. If you’re ignoring one of those audiences, you’re ignoring a chance for engagement and converting your followers. Jenna loves to partner an image with really intentional words to gather and gain the attention of both camps.
Listen to the show to hear a topic I would pick using the Five Method.
As a photographer who has taken hundreds of thousands of images throughout the years, Jenna has learned to manage how and when she shares things on her platform. When you take the pressure off of yourself to produce content and post it immediately, you’re free to strategize and see the bigger picture.
Look through photos of your vacations, town, and pets, and pull out the ones that express your passion and help your brand. Jenna has an Instagram Library folder on her desktop. Whenever she sees images that can work with her brand, she adds them to the folder. After she has 30 images in the folder, she’ll lay them out for posts for the next two or three weeks.
Planning gives her the time and space to ask herself: “Who is this post serving? Is it serving my ideal clients? Am I trying to impress my peers? Is it serving my ego?” Then she asks, “Why does it matter? What is the point of it?” If it’s a photo of a vase of flowers, how can she make it matter with a story? Lastly, “Is this post really serving anyone? Am I showing up in a way of service, so that when the time comes, I’m ready to sell?”
I ask whether you should you take pictures to go with your stories, or take pictures and figure out a story to go with them later? Jenna says you could go either way. She loves to challenge people with questions like, “What would it look like if you wanted to share more about where you live? What if you took your camera out with you for a weekend (or used the camera on your phone) and were intentional about sharing some of your favorite things?” So often, people put pressure on themselves to show up in this perfect way.
Once a year, Jenna and her husband do a photo session, usually at their home and with their dogs, and use the photos all year long. She wants to share and celebrate that her husband is a key part of her life and business. You don’t have to hire a photographer every single week, she adds. In one photo session, you can get 30 pictures to sprinkle throughout the year on your blog, your email marketing, your Facebook ads, your Instagram, and so on.
A post shared by JENNA KUTCHER (@jennakutcher) on
Some people hate being in pictures, but it’s important to have photos of yourself and your life in your feed. It’s hard to create a connection with somebody who only has their bio photo on their profile. You can look at their work, and admire it, but there’s no human contact behind that.
Listen to the show to hear Jenna discuss how working with batches of photos improves her efficiency.
Before you take pictures on your phone, be sure to wipe off the lens on your shirt. Human beings are greasy. Also, if you want to share your products, buy a $5 poster or foam board from a local craft store or Target to have a white canvas for images. Shooting on a stark white background can speak to your value, as well as show off your photo in a way that wouldn’t translate as well on something else.
The best way to curate a visual feed of multiple products is to shoot them all in the same lighting and setting. Then, when you go to edit, tweak, or enhance the pictures, they all have the same color and vibe. That really helps create visuals that are tied together.
When you do a Facebook Live, Instagram Live, or any type of selfie, make sure you face the light. People often shoot with the windows at their back. Remember, when the lighting is behind you, it can blow out the image or make the background too bright, and that’s distracting. Instead, turn to let that light hit your face, and you’ll feel better and look better. Good lighting can really increase the quality of the visuals you’re sharing.
Nothing can beat natural light. As a wedding photographer in Wisconsin, Jenna always prayed for good weather so she could shoot outside. Similarly, something about the light a window can cast is so beautiful. The glass filters the light slightly so it isn’t as harsh as direct sunlight.
Use the grid lines on your phone’s camera to align your images.
Jenna also has a “happy light.” It gets dark early in Wisconsin, and she sometimes gets into a seasonal funk. Vitamin D lights emit really bright, white, clear light and also work well when you’re shooting photos or if you’re doing, say, a webinar at night.
Because Instagram is linear, remember to turn on your phone camera’s grid lines. When you take a picture of a building, a sign, or anything that creates a prominent vertical or horizontal line, the object should be parallel with the grid lines. Editing tools inside Instagram can help you straighten your photos, too. A wonky line can really create a distraction that’s not a great example of your brand.
When you take pictures of people, remember that many people aren’t comfortable in front of the camera. Encourage them. For instance, Jenna will say funny things like, “Oh, my gosh, you look like Beyonce,” and they’ll laugh, which is the most natural, candid shot. Being in front of a camera can feel really awkward. When you give people permission to feel good as you’re taking their picture, they’ll look a lot more relaxed in the photos.
Professional photographers tend to take a lot of shots, and regular people should, too. When most people post in real time, they shoot one image, pull it right into the app, and post a caption that doesn’t really do anything for them. They maybe throw up a hashtag or two. It’s this haphazard attempt.
Jenna will take up to 10 photos of the same shot for Instagram and then put her phone away so she can be present in the moment. Later, when she’s alone, she’ll pull up the photos and focus on which one is best. Nothing bothers her more than watching people try to get the perfect Instagram shot and then spend 20 minutes looking at their phone, trying to post it, while they’re with others.
Jenna always uses the camera app (never the Instagram app). You can take multiple shots and look at them in the camera grid to see which ones you’re most drawn to and what lighting looks best.
She uses a paid app called Plann to plan her feed. (Note: Plann also has a limited, free version.)
You can import about 30 photos and move them around to see how they’ll look in your Instagram grid. You can also type in captions and schedule a time to post. (Plann sends you a push notification when it’s time.)
Afterlight is a mobile photo editing app that’s easy to use and helps with smaller tweaks like brighten and sharpen. It also has filters, similar to Instagram. If you’re going to pick a filter, Jenna says, stay consistent. That will help tell your brand story. Own it like you’re a photographer or an editor, she adds.
Jenna doesn’t use Instagram native filters. She created a rule for herself a couple of years ago that she would never post in real time and would always edit on her computer, because she’s a photographer and people expect high-quality photos from her. She expects it from herself, too.
She doesn’t retouch anything but has an editing process. She wants any photo of her dogs to be as beautiful as a photo on a wedding day. She wants the expectation to be, “If Jenna can make her dogs look this good, she’s going to make me look really awesome.”
A post shared by JENNA KUTCHER (@jennakutcher) on
Start by experimenting with your images, and stop looking at people who have perfect feeds and comparing yourself to them. Focus on showing up for the people who are already present in your feed, and figure out your story so you create a connection with every post. Being that intentional can free up your mind so you can look at the overarching strategy and see how to move your brand forward.
Listen to the show to hear Jenna’s advice for rotating and cropping images on your phone.
Discovery of the Week
SwiftKey is a cool mobile keyboard that learns how you type, your phrases, and so forth. The more you use SwiftKey, the better it can predict what you want to type.
SwiftKey has a lot of great features. It predicts not only words, but also the related emojis. You can swipe (drag your finger around the keys), rather than type everything. Plus, you can sync SwiftKey among your devices, so it will learn from the language you use on both Android and iOS devices.
SwiftKey suggests words and emojis for you.
SwiftKey is a free app that you can download for both iOS and Android.
Listen to the show to learn more and let us know how SwiftKey works for you.
Listen to the show!
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Key takeaways mentioned in this episode:
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What do you think? What are your thoughts on visual personal branding? Please leave your comments below.