11 Free Social Media Marketing Courses to Boost Your Skills Now @DreamGrow 2017

free social media marketing courses

Did you know how much exactly social media can affect consumers? According to the data provided by PwC, reading or writing social media comments and reviews affects 67% of consumers, greatly influencing their shopping behavior. So it isn’t surprising that companies invest so much time and money into marketing specialists and their education.

However, even if you aren’t an employee working for a company that is willing to invest in your skills, you can still learn. The internet offers plenty of opportunities to do so these days, granting you access to some top social media marketing courses.

Perhaps, there’s even too much of them for an inexperienced person to pick easily. So if you did you research and are confused by a number of options available, we are here to help you. Here are top free social media marketing courses that can boost your marketing and social media skills, even if you are a beginner.

1. What Is Social?

This is an impressive online social media marketing course co-offered by Coursera to anyone, who wants a proper introduction to social media. It is suitable for executives, business owners, and marketing professionals as well, and gives clear and actionable advice on how to grow a social media strategy.

social media marketing courses what is social

If you want, you can continue learning after finishing this course – it’s a part of a six-course specialization called “Social Media Marketing: How to Profit in a Digital World.” This social media training offers you social media marketing certification on completion.

Social Media Marketing 2017, PPC on 10+ Platforms.

Social Media Marketing courseLearn how to market via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and more advertising platforms! This must have course has a 4.7 rating out of 1,226 ratings with more than 12 thousand students enrolled.

2. Social Media Quickstarter

Another great course for beginners, who’re looking for a way to enter the social media world without any troubles or complications getting in the way. It offers you a clear and detailed guide to building a social media presence on the most important social media platforms, such as Facebook, Twitter, LinkedIn, and so on.

free social media marketing courses constantcontact

3. Social Media Analytics Course

free social media analytics course

This is a beginner course as well, but a more tailored one – it’s focused on social media analytics only. Even those of us, who aren’t familiar with marketing much, know how important it is to drive trading and increase revenue with the help of social media – and how powerful tool for that the social media could be if used right. However, to achieve impressive results in it, you need to understand how social media analytics works – and this course can help you do so. The Free Social Media Analytics Course offers you social media marketing certification on completion.

Facebook Ads & Marketing Mastery Guide 2017

Use Facebook marketing to excel your business! Take this top rated course to optimize your Facebook ads today! Connect with new audiences and lower ad costs. Track Facebook ad conversions.

Learn $0.01 per engagement ad strategies. 4.5 rating out of 4,328 ratings with more than 32 thousand students enrolled. 7.5 hours on-demand video, articles, supplemental resources. Certificate of Completion.

4. Social Media Ethics

Another extremely important and extremely specific course. We don’t hear about social media ethics much in our daily lives – however, it’s important to understand it if you do want to use social media not only effectively but ethically too. This course helps you do so, touching various laws and explaining what is legal for social media and what is not. Like many other Udemy courses this course offers you social media marketing certification on completion.

free social media marketing courses ethics

5. Introduction to Social Media Strategy

Just as its name says, this course is indeed a quick and straightforward introduction to social media strategy. It lasts only 45 minutes but helps you craft an impressive social media foundation for your business and brand. You should take it if you want to get a grip on the basics quickly and start doing something for your business today.

free social media marketing courses strategy

6. Social Media Monitoring Course

This social media marketing course could be a great guide for those who want to learn how to monitor their audience. Not only it gives you all the guidelines on how to do that but also provides detailed examples of monitoring, allowing you to learn from them. Like many other Udemy courses the social media monitoring course offers you social media marketing certification on completion. Check out free social media monitoring tools to use.

free social media marketing courses monitoring

7. The Business of Social

It doesn’t matter if you are a business owner or a marketer – either way, you can benefit from this course. It allows you to line up your business goals with your social media strategy, driving real and measurable value from it.

business of social media marketing courses

Unlike many social media marketing courses that focus on social media content development and creation, this one focuses on measuring your social media investments and on using them in the most beneficial way for your business. Social media marketing certification means that you can earn official recognition for your skille, and share your success with friends, colleagues, and employers.

8. Free Content Marketing Certification Course

free social media marketing courses hubspot

And unlike the previous one, this course focuses exactly on content creation. Not only it helps you understand which types of content work the best for social media but also gives you practical tips on how to create content that sells – and how to promote that content right. The benefits content marketing certification by HubSpot Academy: grow your career, business, and join a community.

Content Strategy for Professionals

In Content Strategy sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
The Specialization concludes with a Capstone project that allows you to apply the skills you’ve learned throughout the courses in response to a real challenge facing organizations today.

9. Viral Marketing and How to Create Contagious Content

This social media course is also focused on content creation – more specifically, on how to create content that can become viral. While there are no specific characteristics of viral content that you can use in your work, there are some tips that could make your content instantly better. But what’s even more important is that this course helps you understand how the content works in the first place and what is required for it to catch the audience’s attraction. You can get social media marketing certification from Coursera.

wharton contagious viral marketing

10. International B2B Marketing Course

Interested in understanding B2B marketing and learning how to use it right? In this case, try this course. It offers you the B2B basics as well as explains how you can use it to boost your business.

b2b marketing course

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.

11. Advanced Social Media Marketing for Picking Up Clients

And even if you do have some social media and marketing experience, you can still polish and strengthen your skills – for example, with the help of this course. It doesn’t include any beginner tactics – instead, it gives you more complex tips that could help you pick up the clients with the help of social media more quicker.

social media marketing course plan

These online social media marketing courses are mostly for beginners as they help understand the basics of social media and marketing as well as find out more about every aspect of the marketing and learn how to tailor these aspects to your business. However, more experienced marketers can learn something from these social media marketing courses as well.

Of course, to make the most out of learning, you’ll have to work hard. The tricky thing about online learning is that it’s much easier to drop or manage than offline one. Picking a couple of social media marketing courses at a time might be tempting – but it might as well leave you covered in assignments or lead to you dropping all of them because you cannot find time for them. That’s why choose wisely, start slowly, and remember that taking your time is always better when it comes to learning: the more time you invest, the better your results will be.

BIO: Lori Wade is a content writer for who’s interests range from education and online marketing to entrepreneurship. She is also an aspiring tutor striving to bring education to another level as we all do. If you are interested in her writing, you can find her onor or find her on other social media. Read and take over Lori’s useful insights!

Social Media Marketing 2017, PPC on 10+ Platforms.

Social Media Marketing courseLearn how to market via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and more advertising platforms! This must have course has a 4.7 rating out of 1,226 ratings with more than 12 thousand students enrolled.



The Push for Transparency in Social Media Marketing Will Be a Boon for Content Marketers

2017 has been quite a year.

I think I’m starting to see the “breaking news” banner in my sleep. All year, I’ve watched changes in social media—from the way users interact with each other to the fundamental mechanics of the platforms—completely reshape the way my favorite platforms feel and operate.

Following an election that came to be defined on social media, 2017 brought ongoing investigations, the specter of impending social media regulation, and updates large and small to our favorite platforms. The effect has been dramatic. Trust has become the audience currency of the day, and social media platforms are scrambling to find ways to earn that trust.

The coming year promises to be a big one for transparency and updates in the social space, hopefully stemming the flow of future political incursion and audience misdirection. But what will this social media regulation and change mean for marketers?

Ads as the Adversary

Advertising took center stage this past year, as investigations continue into the effect Russian-backed ads had on American social media conversations. Facebook and Twitter have taken center stage in both of these conversations, largely due to their position in the social media pantheon as primary sources for news. In fact, nearly 70 percent of people now include social media as part of their regular news mix according to a recent Nieman Lab study, with Twitter specifically seeing a staggering 74 percent of audience searching for news.

It’s no wonder then that Twitter has moved to take some of the strongest steps against untrustworthy advertising. In October, Twitter announced it would be launching a “transparency center” that will provide a publicly available database of currently running ads, targeting, and spend that any user can review. Furthermore, political ads will now be specifically labeled, with transparency data one click away for anyone viewing the ad.

Facebook has taken action as well, removing exploitative demographic targeting, instituting stricter ad review processes, and also promising to label political ads in the same way that traditional television and print ads already do.

It’s interesting to watch these two approaches develop, and it will also be interesting to see how audiences react to them. Twitter’s solution puts much of the impetus on the user: The ads are there and available to see, but users have to put the work in to search the database for information. The general public more than likely won’t use this resource regularly, but it will serve as an invaluable source for journalists as they research stories. It’s a smart move for a social platform that excels in the news space to keep journalists happy.

The Implications for Marketers

For brands, however, this full transparency is going to require consideration. For brands that rely on some advertising to promote content and push leads, marketers will have to think critically about how their targeting criteria might come off to a non-marketing audience. Targeting that might be misconstrued as exclusionary or preferential might balloon into controversy if not handled correctly.

But for content marketers, I like to think about the opportunity from the content strategy side. How might your brand conceptualize, produce, and distribute content differently if you knew exactly who your competitors’ target audience was? How might your keyword research and audience personas shift if you had industry-wide insight into the advertising practices of your peers?

Brands that utilize ad transparency as a tool for competitive insights while also leaning into Twitter’s news bent by thinking like brand journalists will position themselves for growth and a more trusting relationship with their audience.

Facebook continues to be a developing space for brands trying to address issues of trust. While they have made their ads somewhat more transparent and removed problematic targeting, there still remain concerns about recent tests to split brand content and user content into separate newsfeeds. It’s a likely signal that Facebook’s primary concern is keeping their ad environment lively, which may continue to pressure content marketers who are interested in using the platform as a space for organic growth.

Authority in Search

Not wanting to be left out of the fun, search engine giant Google has also announced a number of changes to combat fake news and exploitative content.

Like both Facebook and Twitter, Google has come under governmental scrutiny and possible regulation requiring labeling and transparency for politically funded advertising. This likely won’t have as great an impact on content marketers, the majority of whom aren’t running political ads and whose ad buying markets (if they participate in any) aren’t likely to see large spending shifts from these new rules.

But this also puts renewed impetus on brands to carefully construct and curate their work. Timeliness and relevance have never been at more of a premium in the digital world, so brands should continue to consider how to balance an active publication schedule with informative, actionable material.

Likewise, link authority—especially for large content hubs that are constantly adding links to new sites on a daily basis—should be a primary concern for editors. How your page relates to other sites—and in turn, their authority or lack of authority—can have ramifications for search visibility that can compound over time if not kept in check at the time of publication. Performing regular audits as a part of your workflow is crucial to keeping content up to date and your linking strategy strong and authoritative over time.

The Golden Rule: Be Trustworthy

There’s a silver lining to the backlash against untrustworthy advertising on social platforms. Audiences don’t want manipulation; they want good content, and many key distribution platforms are listening. While in the short-term, there may be opportunities to take advantage of weaknesses in new algorithm changes or gaps in advertising functionality, the long-term return for brands will continue to lie in content marketing teams that put trustworthiness and usefulness of content before anything else.

This should always (and already) be your brand’s first and last line of defense for remaining relevant and visible in the digital space.

Kyle Harper is a writer, editor, and marketer who is passionate about creative projects and the industries that support them. He is a human who writes things. He also writes about things, around things, for things, and because of things. He’s worked with brands like Hasbro, Spotify, Tostitos, and the Wall Street Journal, as well as a bunch of cool startups. The hardest job he’s ever taken was the best man speech for his brother’s wedding. No challenge is too great or too small. No word is unimportant. Behind every project is a story. What’s yours?

Don’t Be Slow! 5 Ways Social Media Marketing Can Help Your Business Grow

Whether you are new to the business world or have been in the game for awhile now, hopefully you realize by now how strong social media is. Not only are there many social media sites you can market your business on and help increase awareness with but there are many, many, many people on each of these social media sites.

Facebook, Twitter, Pinterest, Google Plus, LinkedIn, and the list goes on. However, these are the more popular ones.

According to Constant Contact, 73 percent of small business owners are now using social media sites to bring in more traffic and turn that traffic into customers. Are you in this 73 percent or are you still stuck in the dark ages? Whether you are already in this 73 percent or you have no clue about social media, here are five ways social media marketing can help grow your business.

1. Social Media Will Help You Increase Awareness About Your Business

Not only does it help to get the word out about what your business is all about, but it also provides you with a chance to communicate with your fans and followers. For example; do you have a Facebook fan page? Do you have a business Twitter account? If you don’t why haven’t you created these profiles yet? What are you waiting for? It only takes a few minutes to get a fan page on Facebook or a business profile on Twitter set-up and then you can start interacting with your fans and followers.

Once you are able to interact with them, they will notice how good your customer services tactics are, even on social media, and they will spread the word about your business to their friends and family. Once this happens, you are bringing in more fans, followers, and potential customers.

Remember one important thing though, although it only takes a few minutes per day to grab your fans and followers attention, spreading awareness about your business, you can’t just set the pages and profiles up and forget about them. It doesn’t work this way! You have to interact with them to show them you can answer their questions.

The good thing about Facebook fan pages is that they have automated messages you can use to let your customers know you will be with them as soon as possible. This buys you a few extra minutes to get logged on and answer their questions. But, try not to use it all the time. Try to answer them as soon as possible on your own.

Because if they get the same message every time they come to your page for customer service, they might not return.

2. Social media is Very, Very Popular

And because these sites are so popular these days, as long as you are interacting with your customers and potential customers, you are turning the traffic you are getting from social media into paying customers.

Sharing an article, image, or video, or all three at once, will help you make your business popular too. There are millions of people on these sites every day. You just need to target the right audience. Think about who would benefit from your business the most and target them.

Use hashtags (#yourkeyword or #yourkeyphrase) and whoever checks these hashtags out will find your business.

3. You Are Getting Free Traffic From Social Media Sites

Social media sites are free to use for anyone. This is one of the reasons they are so popular because no one has to pay to use them every day. This means free traffic for your business site.

Who can beat free, right? Of course, some social media sites do offer paid advertising to double your exposure but you don’t really need to use them, unless, of course, you want to pay an extra $5 to reach more people.

It’s only an extra $5 and you would have blown that on junk food anyway, right? So, sign up for the most popular social media sites for free first, try them out for free, and then, if you choose to, you can buy extra advertising to increase even more awareness of your brand and business.

4. By Using Social Media, You Are Targeting All Ages and Demographics

Every age, gender, and all demographics is on social media, every single day. There are so many people addicted to Facebook, Twitter, Pinterest, Google Plus, and LinkedIn that you will have no trouble reaching your target audience and maybe even an audience you didn’t know you had.

From pre-teens, to teens, to adults, and even senior citizens, how can you not gain a lot of free traffic from social media, right? And, one of the best parts of it is, you don’t have to be too creative to find your perfect audience.

Just use a few hashtags and you are well on your way to boosting your traffic.

5. Social Media Users Are ALWAYS Active, Night and Day

The best part about using social media to gain traffic to your business website is that these people on the most popular social media sites, mentioned above, are always active. Some are so addicted and active on the site that their friends and family tell them that they might just have a problem!

All kidding aside though, this just means more traffic for you since people of preteen age and older are on these sites. They are constantly liking, commenting, and reacting in different way to different things. One thing that will be awesome for you is when you start getting reactions to your posts.

Reactions show that either they like your posts, love them, think they are funny, get mad about them, or think they are sad. It was a great idea when Facebook added the ability to react to posts in different ways. So, get them to react and then get them to comment, then get them to your website so they can see what you have to offer them! Doesn’t sound too hard now, does it?

These are just some of the ways and reasons why you can and should use social media to help grow your business. Try thinking outside the box when it comes to social media and you will see the traffic to your website grow, and grow, and grow!


[1] http://img.constantcontact.com/docs/pdf/why-social-media-marketing.pdf

Image Credits
Feature Image Credit: Shutterstock.com
In Post Image Credit: Shutterstock.com

The post Don’t Be Slow! 5 Ways Social Media Marketing Can Help Your Business Grow appeared first on Proven SEO Blog.

Hillary Clinton’s Social Media Sharing Secret Weapon

Selfies are a thing. Love them or hate them, they are a part of modern smartphone culture, no more so than on a Presidential candidate rope line. Hillary Clinton has figured out how to optimize selfies for social sharing. It’s a small but fascinating marketing technique!

Presidential candidates are constantly asked to pose for selfies on the campaign trail. The fact that they are at the event to win votes means they feel an obligation to take as many as they can.

But this can be time consuming if they’re working a rope line of hundreds because most people just aren’t experienced at taking a selfie. They take too much time, futz around with the best angle, and often end up with a blurry shot.

Hillary Clinton has perfected the art of the selfie. She shoots them herself!

Clinton.jpgDuring the New Hampshire primary season, I traveled from my home near Boston for marketing field trips to events featuring Hillary Clinton, Donald Trump, Bernie Sanders, John Kasich, and Marco Rubio.

We arrived about an hour before the doors opened at the final Clinton campaign event of the New Hampshire season on February 8 in a raging snowstorm. We were about 20 people into the line so when we made it through the Secret Service checkpoint as doors opened we were delighted to find ourselves standing right on the rail, just a few feet from the stage. When the event ended, Hillary, Bill, and Chelsea Clinton all worked the rope line.

I was fascinated as I watched Hillary Clinton’s selfie technique as she got closer to us. When a person wanted a photo, Clinton would take the person’s smartphone herself, quickly find the best angle, shoot a few shots, and hand the phone back. It was impressively efficient – maybe five seconds a person. If she was asked to pose with a group of two or more people, Clinton would deftly hand the phone behind her to a waiting aide who would shoot the photo.

I had a moment to ask her about selfies and she told me she figures she’s shot more than ten thousand. 

By personally shooting the selfies, Clinton not only gets through the rope line faster, she also gives her supporters something to talk about on social networks. “Hillary took this photo herself!” 

It’s a fun little marketing technique that none of the other candidates used.

Donald Trump is the real-time master but Hillary Clinton is the selfie champion.

Important note: This is a marketing blog, not a political blog. I am not commenting on any candidate’s views on the issues nor am I publicly supporting any candidate. I write about the US Presidential election because it is a massive marketing case study playing out for several years, not because I support any candidate over another.

Photo credits: Selfie by Hillary Clinton(!) photo of Clinton preparing to take a selfie by David Meerman Scott 



Trade Show Social Media Checklist

Trade Show Social Media Checklist

Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social to-do list, refer to the following checklist:

  • Create a calendar for event marketing.
  • Work with your designer to conceptualize any infographics, Twitter cards, Pinterest Pins, social display ads or other visuals for your campaign.
  • Add your event to your email signature.
  • Create an event page on LinkedIn, Facebook, and/or Eventbrite, as well as on your own website.
  • Submit the event to the relevant directories, so that it shows up ASAP in listings.
  • Create a highlight reel from last year’s event, and upload it to your YouTube channel. This can also be repurposed for Facebook and Instagram, and used a teaser for the next event.
  • Find out what the show’s official hashtag will be, and come up with your own company hashtag.
  • Designate a social media leader to be the primary voice and driver for your messaging.
  • Commit to doing X posts per day/week on each of your social platforms
  • Amplify your updates via promoted posts, tweets, and updates to reach new, lookalike audiences.
  • Send a LinkedIn InMail to prospects you’d love to see at the conference and expo, to alert them to your attendance.
  • Upload any and all email lists to AdWords, Facebook, and LinkedIn, and create Custom Audience campaigns to serve display ads to just these people.
  • Participate in any discussion groups on LinkedIn that are relevant to your event.
  • Start following the show hashtag several weeks in advance to stay up to date on what’s trending.
  • Use Facebook live to capture and webcast the most exciting moments as they occur.
  • Use photos of attendees in your social updates. ID the people (with their permission) to encourage social sharing and interaction.
  • Utilize HootSuite or another social scheduler to post on your behalf when you are busy at the show.
  • Use the Twitter @ sign to engage directly with your sponsored speakers or other known social brand champions in attendance.
  • Engage in social listening to see what topics and events attendees are interested in. Respond to other attendee questions, rather than just inviting people to come to your booth.
  • Go through any leads you gathered, and connect with those people on LinkedIn, follow them on Twitter, or like their business page on Facebook.
  • Follow up with your leads and connections via email.
  • Post an event summary on your blog, with photos of the show highlights.
  • Create and share a Twitter Moment of the event highlights.

Most importantly, nurture your social leads and build your network year-round, rather than being a fair-weather user. Effective social media usage means being an active and engaged part of your social community!

While social media has changed how to do trade show promotions, it has not changed the strong need to use promotions to boost your booth traffic. With attendees only spending quality time at about 5% of exhibits, exhibitors still need to excel at promotions in order to get those valuable visitors to move out of the aisle and into their booth.

This book contains 28 articles, half geared to trade show promotions, and half about integrating social media with your trade show program. Use the ideas in this book to get more brand awareness, attendees, leads, and sales from trade shows.

Complete the form below to request a free copy today!

About the Author

With over 21 years of experience helping exhibitors maximize their trade show results, Philip Foust is the VP of Growth & Development for Skyline-Holt Exhibits + Events. He has been teaching educational seminars and workshops on effective Trade Show and Event Marketing including booth staffer training for over 16 years.

How App Developers Can Leverage The Power Of Social Media Marketing

Social media offers one of the most efficient channels through which customers can interact with brands. Regardless of the size of business involved, developers can always reach prospects and customers through social media marketing.

As a matter of fact, any mobile app developer who is not already speaking directly to their audience through social media platforms like Pinterest, Instagram, Twitter, and Facebook is basically missing a lot!

One of the most efficient way by which mobile app development companies can dramatically elevate their audience and customer base is by leveraging the power of social media marketing. It is a powerful tool for driving leads and sales. However, treading this path can be quite challenging particularly if got no previous experience or insight. Any developer looking to increase their online entry points and maximize quality must understand the complete fundamentals of social media marketing.

Here are some vital principles that can help app developers build a solid foundation that will support their apps, their customers and – perhaps most importantly – their bottom line.

Begin with a plan

Starting a social media marketing campaign without a social strategy in mind is like navigating an ocean without a compass. To this end, it is good for Indian app developers to first of all consider their business goals before they venture into organizing social media marketing campaigns. When defining your marketing goals, take time to consider the following factors.

– The prospects that can be achieved

– Your target audience and how to reach them

– The right social media platform to use

– The message you want to pass across to your target audience

Listen to your audience

No doubt, a successful social media marketing campaign can help create devoted brand advocates and positively impact your business. When it comes to creating social media marketing campaigns, it is important to understand that it’s a process that requires more of listening than talking. As a matter fact, you need to know the mind and identify those things that are important to your audience before reaching out to them. You can do this by reading their online content and joining discussions. Rather than clutter their lives with irrelevant messages you can add value by sparking helpful conversations.

Be focused at all times

Rather than attempting to be all things to all people try to be focused at a particular niche. This can be achieved through specialization. Indian app developers intending to build a strong brand must be willingly to apply a highly-focused social media and content marketing strategy that can yield meaningful results.

Pursue quality

If you must achieve your marketing and branding goals, you must be prepared to create and share content on quality apps on social media platforms. When quality is involved, you stand to have a better chance for success than when it’s just quantity. Ensure to make connections with people who are interested in reading, sharing and talking about your product.

Be patient

If you are looking to achieve meaning results through your social media marketing campaign, you must be patient! Success takes time to grow. Results don’t happen overnight with social media marketing; sometimes, it takes weeks and even months to achieve significant results. You are very much likely to commit to the long haul to realize success.

Create impressive content

When it comes to social media marketing, content reigns supreme. As with other areas of online marketing, the power of social content cannot be underestimated. If you want to come out successful with you marketing campaigns then you must ensure to offer valuable information that is relevant to your customers’ needs and post regularly. You are sure to expand your audience if they find it to be quite helpful and interesting. Some sharable content include how-to guides, infographics, videos, social media images and lots more.

Stay consistent

In a bid to help their businesses project their brand image across a wide audience, many Indian app developers are getting more and more au fait with the use of social media to for the sole purpose of marketing. Developers involved with the use of different social media platforms must understand that each platform has its own unique voice and environment. Given the state of affairs, it becomes imperative to present a consistent brand image whether it’s trustworthy, fun or friendly.

Promote content wisely

There is no better place to share your best site and blog content online than on social media. It offers a perfect marketing channel for content promotion. If you are looking to build more followers, then you need to post great content. Building a loyal following is one thing, but retaining an audience is much more important. Help your readers find new stuff by posting new content regularly.

Share curated links

No doubt, social media marketing presents an efficient medium by which mobile app development companies can leverage their own unique, original content to gain a loyal following. However, this channel also presents a unique opportunity for app developers to share relevant links to outside sources that have great and valuable information to offer. This goes a long way in helping to improve trust and reliability and in return, provide more links.

Track competitors

Along with other marketing insights, social media marketing can provide developers with meaningful data for keyword research which can help them keep an eye on competitors. As a matter of fact, it’s never a bad idea to use the same marketing channel or technique employed by your competitors on social media especially if it seems to be working for them. However, it’s good you always try to use them better.

Connect with influencers

Try to find and connect with those who are very much likely to be interested in your business, products and services. Those who have quality audiences are online influencers that you should work toward building a solid relationship with. This group of people is very much likely to share your content with a wider audience and even their own followers. As an authoritative, interesting source of useful information, you can try to get on their radar from which your content can be promoted. No doubt, you are bound to find a large new audience and even expand your business through this.

These tips provided about can help any app development company or developer improve their site’s traffic and also help their businesses reach more customers. However, it’s very needful to ensure that you choose the right social media platform.

Written by: Kenneth Evans is Analyst and Content Marketer of top app development companies.

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What Makes a Great Facebook Ad? 6 Simple Social Media Marketing Tips

For small- and medium-sized businesses, simply posting on Facebook is just not enough anymore, especially for those just getting started on the social giant. Whether your business goals are to boost brand awareness, increase sales, encourage action or drive website traffic, Facebook Ads can help you get there. But, like most marketing efforts, there’s an art to making them effective; throwing money at your efforts will only get you so far.

There are more than 1.86 billion monthly active users on Facebook. Your audience is clearly there, but connecting with them isn’t always easy. Strategically creating optimized Facebook Ads for the right audience can help you spend your digital marketing dollars wisely and see a positive return on investment.

So, what makes a successful Facebook Ad for your business?

6 Simple Social Media Marketing Tips

Putting it simply, these six social media marketing tips will set you up for success.

1. Get Moving

It’s no secret that visual content is more likely to be remembered and shared than text, but it’s also favored in the Facebook algorithm. Your image should be visually appealing, or better yet, moving. It’s no secret that video gets more attention than photos; it naturally gets more engagement, which leads to increased visibility. But did you realize that people look at video for 5x longer than static content when using Facebook and Instagram on mobile? Don’t be afraid to experiment with short video clips or GIFs to get (and keep) more eyes on your ad.

2. Make it Relevant

Back in 2015, Facebook launched a feature on its advertising platform that rates each ad and applies a relevance score, similar to Google AdWords Ad Rank. Higher scores are given to those with relevant ad images, ad copy and destination pages. If you’re creating ads that aren’t relevant to your target audience (click bait), you’re tossing money and time out the window. Sure, you want to capture the hearts (and wallets) of consumers, but be mindful of style. Keep it real: authentic lifestyle imagery with quality copy that inspires action works best.

3. Entice the Audience

How are you different (better) than the competition? Include an enticing value proposition to tell the audience why they should click on your ad. Why do they want to learn more about your product or service? What makes YOUR business the unicorn of your industry? Your message needs to be tempting, yet believable with a clear call-to-action. Show attention-grabbing images of people using your product to make your ad feel more like a seamless part of your customers’ social feeds—and less like spam.

4. Split It Up

Once you create your ad, rephrase the copy and change the image to see what works best. Split testing can help businesses optimize Facebook Ads to make sure they’re reaching the right people, at the right time, in the right place (and at the right price). It allows you to test different parts of your ad across devices and browsers and offers measurable results so you can make informed changes to your campaign along the way.

5. Extend Your Reach

With Facebook’s Audience Network, businesses can extend campaigns outside of Facebook to deliver ads to a wider audience on mobile apps and websites. The results are real and leverage the same powerful tools as Facebook advertising to help businesses accomplish their goals. Currently, Audience Network supports campaigns that are created with the following objectives: clicks to websites, website conversions, mobile app installs, mobile app engagement, dynamic ads and video views.

6. Hop on the Instagram Train

Instagram is a very visual way for small businesses to deliver results and revenue. And since it’s owned by Facebook, you can create an Instagram ad the same way you create an ad on  Facebook.

Valuable interactions, however, start with a valuable strategy. Understand your audience and you’ll be able to better refine your ad strategy. Inspire action with photo ads, create a powerful immersive experience with video ads or bring an additional layer of depth to photos with carousel ads.

Last month, Instagram hit a record 8 million business profiles and more than 1 million active advertisers. If you’re not advertising on Instagram, you can bet that your competition is.

Start Your First Successful Facebook Campaign

If all of this seems overwhelming to you (or you simply don’t have the time to manage it all), turn to the social media marketing experts at CMDS. We’ve helped businesses of all sizes and across many create Facebook advertising that helps them to finally reach their social media audience, and their marketing goals.

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