Social Media Marketing: What is it and Why Must You Start Considering?

One of the major components of Social Media Marketing or SMM is SMO or social media optimization. SMO is basically a technique for pulling unique and new audiences to the website alike search engine optimization or SEO. Social media optimization easily work out in two various ways; supporting an activity via social media with the help of updating tweets, blogs or statuses, or sharing buttons or using RSS feeds.

How is social media marketing helpful?

Social media marketing services is known to help the companies to get feedback from the audiences directly while making the company look more personable. The communicative social media parts lend customers the golden chance to ask queries or hold out complaints and reassure them that they are being cared and heard. This part of SMM is known as social CRM or social customer relationship management.

When and how did SMM services become common?

It is with the aggravating popularity and fame of websites like Facebook, Twitter, Myspace and Linkedin followed by You-Tube that helped the social media marketing services become common. Also, the FTC or Federal Trade Commission has made it a mandatory step to include social media marketing. If an advertising agency or a company holds out an online commentator or blogger with free incentives to develop a buzz for a particular product, the comments posted online shall be officially treated as advertisements. Both the company and blogger will be held liable for making sure that the incentives are conspicuously and clearly disclosed, and the posts of the blogger are free of any unsubstantiated or misleading statements and perfectly harmonizes with the rule of FTC relating false and unfair endorsements.

Social Media Campaigns; Things you should know

It is of a common error businesses and other brands to imagine that social media marketing is easy. We’ve seen 12-year-olds becoming famous and viral overnight and have thus concluded social media marketing is anything easy.

To begin with, social media marketing is difficult than you might imagine. It is not enough to let one small post take up all the efforts of your marketing; rather you need to be developing and conducting entire social media marketing campaigns.

The campaigns that you build must be designed strategically and developed to help you to interact with new viewers, build relationships on-platform and steer sales of long-term.

Although creating powerful campaigns take time, there are few easy steps anyone can adhere to and launch good social media campaigns:

Know your competitors in and out

Keep your friends close, your competitors closer. Researching all about your competitor is an important step that a lot of business owners skip out on in social media marketing.

But you must definitely not miss out on this, as social media and other places as well can help you have a sneak peek of what your competitors are up to. Nonetheless, to say, you can use that amount of information to better your campaigns.

Build your strategy

Before doing anything else, try building a strategy for your business campaigns. Strategies can turn complex, but you can always break it down to the basics:

  • Firstly, you need to choose a goal for your campaign.
  • Secondly, you have to choose the metrics that you would be monitoring.
  • Thereafter, and lastly, build your messages and focus on the goal in a way that your customers will find interesting.

In an age where almost everybody hooked on to their phone and are always available online; taking up social media marketing has now become quite important. Not only social media marketing helps you fetch potential customers online but are also known to boost your business growth quite fast. Consult and book a suitable social media marketing company, to witness a dynamic leap into success.


To get your social media optimization done in a correct way, you should always hire a trusted social media analyst which has done a social media course and has proper hands of experience in SMM. An ideal social media consultant would be able to track and watch new trends within the social media landscape. The digital marketing industry is constantly changing, and a handy social media consultant can get you one step ahead of the curve.


How To Create A Successful Social Media Marketing Campaign For Your Antique Business

Social Media

How To Create A Successful Social Media Marketing Campaign For Your Antique Business

Are you looking for a way to get more customers through the door of your antique business?

Running an antique business can be difficult, especially if you’re just starting out.

Statistics show that the antique industry isn’t enjoying the boom it’s had in the past, so it can be tough to attract a steady flow of customers.

Luckily, a social media marketing campaign can go a long way in promoting your business.

Read on to learn more about how to create a successful social media campaign.

1. Know Your Market

Posting ads for your antique business on Facebook are definitely worth the effort. But posting ads without a target market or niche isn’t so helpful.

Begin by identifying your market for a specific campaign. Are you targeting college students hungry for vintage furniture? Retirees nostalgic about their past?

Choose a specific market and then identify a need or struggle these individuals may have. For example, those college students may be looking for an affordable way to furnish their new apartment and look classy.

In your campaign, you’ll play up this need or struggle and show how you can satisfy it.

2. Do Your Research

No matter how large your marketing and development team is–it may just be you–it’s important to research the field before plunging in.

Research competition in your area. What are other antique stores doing for marketing, and how can you be better? How is Westland Antiques doing?

What ads do you see for antiques on social media? Are there any in your area currently?

Assess the competition but also consider demographics in your area.

3. Establish Goals

Before you start posting wildly on Facebook, set up some clear goals. What outcome do you want to have with your social media marketing campaign?

Be as specific as possible. If you want to attract more customers, put a number on it. If you want to boost sales, also put a number on it. Maybe you just want to acquire emails to build a list of leads.

Establish clear and actionable goals directly related to your needs as a business.

4. Pair It With Email

Social media campaigns aren’t just about making Instagram posts. Start by sending an email to current subscribers to give them a heads-up about your social media campaign.

Then, make sure that your campaign gets you new email addresses. You’ll want to send follow-up emails after you obtain these to stay with these leads and turn them into recurring customers.

5. Write Relevant Content

The key to successful social media campaigns lies in the content. It’s important to generate fresh, intriguing, and useful copy for your customers.

Yes, customers will perk up when they see discounts or special offers. But don’t forget about the power of video, for example, or images of your current antique inventory.

A top-notch content strategy will keep your customers coming back for more and get more email addresses on your list.

Your Social Media Marketing Campaign

Social media is a powerful tool, and it’s important to leverage it as you’re establishing your customer base in the antique industry.

Make sure you do your research and identify your market before launching your social media marketing campaign. Have clear goals that go along with your strategy and always follow up marketing efforts with email.

Want to learn more about what inbound marketing can do for your antique business? Sign up for free advice today at Article City!

Top 22 Social Media Marketing Solutions for Small Businesses

No ratings yet.

To master social media marketing, it is necessary for marketers to find the right solutions. If you’re a small business owner, these social media marketing tips can help make the process more streamlined while building customer engagement and improving sales.

#1 Start with A Social Media Marketing Plan

Like everything you do in the world of business, when it comes to social media, it is important to plan before executing. Creating a solid strategy while keeping your goals in mind will help you avoid any social media mistakes.

#2 Conduct A Social Media Audit

It’s a good idea to run a review of your current social media presence, before executing any new plans. These audits are helpful in keeping your marketing process streamlined. There are several social media audit templates available online to help you get started.

#3 Customize Plans for Each Social Media Platform

Some businesses make the mistake of blindly jumping into every possible social media platform without a plan in place. When you’re starting out, stick with three or four social networking sites. If you try to tackle more, you’ll end up doing a mediocre job with no significant results.

#4 Post Consistently

social media marketing solutions


Posting according to the speed of each platform is necessary. Twitter and Facebook more much faster than Instagram or Snapchat. So, you’ll need to publish more often or less often depending on the platform. Come up with a posting schedule and stay consistent with it.

#5 Personalize Your Content

You should be using your social media efforts to forge relationships with your customers. You could also put well-performing employees in the spotlight to give the brand a human face. Get to know your target audience and put out content that will appeal to them.

social media marketing solutions

#6 Be Selective About What You Choose to Share

Remember that when it comes to sharing posts on social media, quality beats quantity. Ensure that you post valuable content consistently. Your posts should be entertaining, helpful and relevant to your audience. Be cautious about posting anything that isn’t high quality as this could put your followers off.

#7 Do Not Be Inconsistent with Your Participation

The most successful social media influencers are those who post consistently. Set aside resources and appoint a team to create and monitor content. You’ll also need someone to engage with your audience. You can repurpose high-quality content to fill any gaps.

#8 Improve Your Posts by Analyzing Past Content

After you publish a post, examine its effectiveness. There are several tools available that can provide you with useful data and help curate your content. They can even give you information on top performing content based on the keywords you enter. Use these to improve the quality of your posts.

#9 Use Images to Maximize Impact

Adding visual appeal to your posts and tweets is a great way to get your content noticed. In this crowded social media landscape where 6,000 tweets are put out every second, it is more important than ever to do what you can to stand out.

#10 Never Put Out Spam

This may be completely unintentional on your part, but it happens quite often. It could result in your audience losing interest in your content and maybe even unfollowing you. Always try to keep your content exciting and fresh and avoid posting repetitive messages that people will grow tired of.

#11 Use Links to Optimize Posts

When putting together a post for any social media platform, consider how you can use this to drive traffic back to your products, services or website. Adding links to your posts can act as a gateway to more important content.

#12 Experiment with Content Formats

Rather than sticking with one type of content, try out different formats. You can adapt your written content to suit various platforms and improve visibility and reach. For instance, you can convert your listicles into YouTube videos to amass subscribers and views.

#13 Use Hashtags Well

Hashtags are a great way to help people find your content. However, it is important not to add an endless series of hashtags to every post. Do some research on popular hashtags and use these wisely. You could even create your own hashtag and share it on your social media networks.

#14 Use Pinterest for Your Brand

You may be under the misconception that Pinterest is only suitable for businesses that have a lot of visual content. But it can be used creatively to promote almost any type of product. For instance, if your company provides software solutions, you can use infographics or images from blog posts.

#15 Provide Value on Facebook

By building a Facebook page that your customers will enjoy and find useful, you can become a valuable resource. To reach a broader Facebook audience post content that is entertaining, informative and inspiring on a regular basis.

#16 Be Smart with Time Management

If you feel like there are never enough hours in the day to maximize your social media efforts, you may not be using the bulk of your time wisely. Time management can be a huge challenge for small business owners and entrepreneurs. Set goals for the day and use your time well.

#17 Schedule Curated Content

When you run a small business, you may not prioritize creating and curating content. However, if you don’t consistently put out high-quality posts, your audience may lose interest. The solution to this is to schedule and automate your content. There are a number of tools out there that can help.

#18 Promote Your Content with Social Media Posts

When you create an article, video or podcast for your website or blog, it is a good idea to promote it through social media posts. Put together a list of 10 to 20 social media posts that can be used to publicize what you’ve created.

#19 Share Informative Content on LinkedIn

LinkedIn is an excellent platform if you’re looking to establish yourself as an expert. By publishing any long-form articles and papers, you can build your network and audience while cementing your status as an expert.

#20 Use Social Ads to Target Website Visitors

Attracting visitors to your website is not the easiest endeavor. When they do visit your site, it is important to hold their interest. You can maximize the potential using social ads. Some of these come with the option to follow your visitors to other sites like Facebook and Twitter and urge them to take further action.

#21 Modify Your Tone Depending on The Social Media Platform

You will need to customize your content and tone, based on the platform. For example, Facebook’s casual, friendly environment requires a light and pleasant tone. People log onto Facebook to relax so your content must be in line with this.

#22 Track Your Competitors

Following what your competitors are doing can provide you with useful information and insights. So, if your competitors are using certain marketing techniques or channels, you can take inspiration from these and up your own social media game.

Final Thoughts

Many social media platforms offer their own marketing tools such as Google+ Local, Pinterest promoted pins and targeted ads on Twitter, Instagram, and Facebook. However, it is essential for marketers to take on a more relationship-building, strategic approach rather than continually pushing advertisements. The social media marketing solutions mentioned above are sure to help you build your brand.

Read Also

How to Rock Social Media with Consistent Design on a Low Budget

Make Your Blog Posts Go Viral On Social Media

Social Media Marketing Checklist

Psychology of Color in Digital Marketing

The Best Marketing Automation Software for 2018

Five Mistakes in Social Media Marketing That May Come Back to Haunt You

Traditional marketing still holds immense importance in this day and age but it has been supplemented by other marketing techniques as well. With the advent of digital media, social media marketing is now highly popular. More businesses are adopting the ideology of social media to enhance their online visibility and cultivate more profits.

Even though social media marketing is pretty lucrative, not all businesses manage to leverage the complete potential stored in it. In fact, some businesses are negatively impacted by the harmful strategies they adopt experiencing huge losses.

Here are five social media marketing mistakes that haunts the businesses back and must be avoided at any cost:

Overlooking negative feedback

Customers are the king in all cases. It is imperative to take care of them no matter where they come from. Businesses often tend to overlook negative feedbacks. When a negative comment comes on social media regarding your business, it is important to do something about it.

Customers are interested in the way businesses respond to their feedback. Make them feel wanted and they will come back despite of the initial poor quality you served. The way you serve customers sometimes prove to be more important than the actual thing you are selling in the first place.


Social media can be used to develop better social connection with customers by sharing different sorts of stuff like textual information, visuals and videos. But there is a limit to everything. Even your customers do not want their newsfeed to be flooded with your business content. Share the right thing on the right time in the right quantity. There is no need to over share or you would lose your followers and customers.

Scheduling same post on all platforms

This is perceived as a lazy habit by your customers. In this day and age, your customer would likely be present on all social media platforms. It is important to take advantage of all platforms in a strategic manner.

Keep in mind that one thing that would work on Facebook might not necessarily work on Instagram. This is why it is important to understand the nature of each platform and alter the strategies accordingly.

Being rigid and boring

Customers want new content all the time. It is important for your social media to be unique. Reposting the content would do no good to your business, in fact it would have a negative impact.

Posting content that is not relevant to your business would bore the audience. You don’t have to share each and everything. Posting more is necessary but along with it, maintain the quality.

No marketing to existing customers

Most social media marketers tend to forget their existing customers in order to attract new ones. This is one of the biggest mistakes a business person can commit because it can result into losing a large portion of revenue. Retain the existing customers and then focus on new ones.


The State of Social 2018 Report [New Social Media Marketing Data]

What’s in store for the social media industry in 2018?

The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes.

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.

3 Key social media takeaways to guide your marketing in 2018

1. There are huge opportunities in the messaging space (only 20 percent of marketers have used messaging apps for marketing)

Messaging platforms have grown at an incredible rate over the last couple of years. And there are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn)1Business Insider, 2017.

Despite this incredible growth, our State of Social 2018 survey found that just 20 percent of businesses have invested in marketing through messenger platforms:

After seeing such high user growth for the past few years, companies like Facebook will begin to focus on how they can monetize chat apps which will open up new advertising opportunities for marketers.

Right now, marketers still appear to be investing more time and resources into social media platforms like Facebook and Twitter, but as organic reach continues to decline (more on this below), we’ll see a greater number of marketers experiment with messaging apps as a way to connect with their audience.

2. Companies that invest in social media ads are more than twice as likely to say social media marketing is “very effective” for their business

When we asked respondents how effective social media marketing has been for their business 45 percent said “somewhat effective” and a further 29 percent believed that social media marketing had been “very effective”.

However, when we split these results based on whether or not the respondents had invested in ads, we found that businesses that have invested in social media ads are more than twice as likely to report that social media marketing is “very effective”.

Whereas businesses that have not invested in ads are more than twice as likely to report that the effectiveness of social media marketing for their business is “uncertain” or “very ineffective”.

3. Engagement is the #1 way to measure ROI from social media advertising

When we asked respondents how they measure the ROI of their social media advertising campaigns, 42 percent said engagement, followed by leads (17 percent) and sales (15 percent):

When we broke down the data by business size, engagement was still the #1 way both small and large businesses measure ROI from social media advertising:

State of Social 2018: The full report

About the State of Social Media survey and data

For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. You can view a more detailed breakdown on the data at the bottom of this post.

How marketers are using social media platforms: 7 insights you need to know

1. Facebook is still the leading platform for marketers (96 percent of businesses use Facebook)

Facebook is the leading platform for marketers with 96 percent saying their business is actively using it. Twitter was close behind with 89 percent of respondents saying they use the platform for their business.

2. Facebook organic reach continues to decline (only 21 percent of respondents haven’t noticed a decline in the past 12 months)

Facebook is constantly tweaking its News Feed algorithm and it appears that organic reach has once again declined over the past 12 months with just 21 percent of people “disagreeing” or “strongly disagreeing” with the below statement:

3. Video is a top priority for 2018 (85 percent of businesses would like to create more video content)

Video has been booming across social channels for the past couple of years and 85 percent of businesses are keen to create more video in 2018:

When we asked what’s currently holding businesses back from creating more video content lack of time and budget were the two main blockers:

4. Facebook is dominating the paid advertising space (94 percent of marketers have used Facebook Ads)

Facebook is the most popular platform for paid ads (94 percent), followed by Instagram (44 percent), with LinkedIn and Twitter tied in third place (26 percent):

Looking ahead, 67 percent of businesses are looking to increase their social media advertising budget in 2018:

5. Images are the most shared type of content (95 percent of businesses post images to social channels)

Ninty-five percent of respondents said their business posts images, with links (85 percent) being the second most shared content type:

6. The rise of stories (68 percent of marketers are planning on creating more stories in 2018)

Further to this, 68 percent of respondents plan to create more stories content in 2018:

7. Live video hasn’t yet caught on (only 31 percent of marketers have broadcast live video)

In our last State of Social report, 26 percent of marketers said they had created live video content. In 2017, 31 percent of marketers said they had broadcast live content—just a 5 percent increase:

For those who have created live video, Facebook was the number one platform of choice, ahead of Instagram and Periscope (Twitter):

Live video could still present a huge opportunity in 2018, though. Facebook’s Head of News Feed, Adam Mosseri, recently revealed that live videos on average get six times as many interactions as regular videos. This could be especially valuable for Page owners as Facebook is making changes to their News Feed algorithm to give people more opportunities to interact with the people they care about.

Check out the full State of Social 2018 report below

The data: Who took part in the survey?

For this report, we surveyed over 1,700 marketers from businesses of all sizes. The majority of respondents work at companies who focus on both B2B and B2C customers (43 percent), while 33 percent work at purely B2B companies and 25 percent at B2C companies. 49 percent of our respondents work at businesses with 1-10 employees. At the other end of the scale, 7 percent of respondents work at companies with over 200 employees.

Company size

Just under half (49 percent) of the people who took our survey work at companies with fewer than 10 full-time staff. A further 21 percent work at companies with between 11-50 full-time team members. Here’s the full breakdown:

  • 49 percent: Fewer than 10 people
  • 13 percent: 11-25 people
  • 8 percent: 26-50 people
  • 8 percent: 1,001+ people
  • 7 percent: 51-100 people
  • 6 percent: 101-200 people
  • 5 percent: 201-500 people
  • 4 percent: 501-1,000 people

Marketing team size

The majority of respondents in our survey work closely with a small number of colleagues in their marketing teams or act as the sole marketer at their company:

  • 41 percent of respondents were the only marketer at their company
  • 38 percent of people worked in marketing teams of between 2-5 colleagues
  • 11 percent of people work in marketing teams larger than 11 people
  • 9 percent of people work in marketing teams of between 6-10

Industry breakdown

Twenty-three percent of those who took the survey work at organizations in the marketing, PR, and advertising space. Other industries include: Media and Publishing (11 percent); Non-Profit (10 percent); Education (8 percent);  Consumer Products (8 percent); IT & Services (6 percent);  Software (5 percent); E-commerce (3 percent); Medical & Healthcare (3 percent); Financial (3 percent); Travel & Tourism (2 percent); Financial Services (2 percent); Government (2 percent); Law & Legal Services (1 percent); Other (15 percent).

Over to you

Thanks so much for checking out our State of Social 2018 report. We hope you enjoyed the data and discovered some useful takeaways for your business.

Grow Your Real Estate Agency with These 10 Social Media Marketing Tips – iDashboard Blog

Looking to increase your real estate agency’s social media presence and boost your online reach? Read on to discover 10 key tips you need to fuel your social media marketing strategy and drive new clients and buyer leads to your business.

1) Learn to Outsource

Giving someone else full control over your social media marketing can be tough to do, but it can also be one of the best decisions you make. You’ve got enough on your plate already with running your agency, and social media marketing requires continued, dedicated attention in order to see results.

This is exactly why so many agencies don’t see the results they need from their marketing activities – they simply don’t have the time to put in the work they need to.

Outsourcing your social media will give you time to focus on your tasks at hand, whilst still maintaining a strong, continuous online presence. There are several ways you can do this:

  • Hire an agency to take over your account management
  • Delegate your social media workload to an employee within your agency
  • Hire a new, experienced social media manager
  • Contract a remote worker or freelancer

2) Maintain a Schedule

Although you don’t need to be posting at exactly 12pm every single day, creating and sticking to a social media schedule will help to ensure you get your posts out. If you don’t have one, you’ve got nothing to hold you accountable for passing off posting in favour of another task.

It’s all about prioritising and planning your time. With a social media schedule, you’ll be able to block out time in advance to get it done.

3) Automate the Social Media Marketing Process

You shouldn’t have to spend hours of your time focused on social media marketing. In fact, the less time you have to spend on it, the better. And whilst finding content from other online sources to share with your followers is great, it’s not always easy to do.

Tools like Quuu can help with this. They crawl the internet and automatically share relevant content with your fans. This can also be fed into Buffer to combine it with set posting schedules.

4) Create and Curate Content

Let’s face it – your customers are only following you on social media because they like your business and enjoy hearing what you have to say. So, give them what they want to see. If you don’t, they’ll tune out and you’ll start to lose followers.

Even though your page is about real estate, your followers obviously have other interests. Play on this, and curate content from around the web on a variety of topics to maintain their interest levels.

Topics worth looking into include:

  • Industry articles
  • Educational, instructional and funny videos
  • Emotional content
  • Current local news
  • Memes and images relevant to real estate

5) Keep Your Audience Engaged

You need to interact with your fans. Posting content isn’t enough. A large part of your social media presence should be focused on customer engagement.

Each day (or even multiple times a day), check your feeds to see if you’ve got any outstanding comments or messages you need to reply to. Be careful with this, as your followers will expect to receive responses to their messages quickly.

6) Cross-Promote Between Your Different Channels

On top of maintaining each individual channel, you need to focus your social media marketing efforts where a relevant audience is most likely to be found. Whilst doing this, you should also focus your efforts on cross-promoting your different channels.

For example, on Facebook, you should invite your fans to follow you on Instagram for more visual content. If you’ve got a robust social profile, your business is going to look stronger in the eyes of potential new customers.

7) Keep an Eye on Your Insights

Once a week, either on a Monday or a Friday, check your social media insights. These will give you a large amount of data, letting you know whether you’re moving in the right direction or need to change things up. You’ll be able to see:

  • If any of your posts are trending
  • Which posts are getting the most engagement
  • Your audience demographics

From these, you’ll be able to see when your fans are most active, as well as which content types they’re most likely to be interested in. Take this information on board and use it to improve your content strategy.

8) Keep Your Content Varied

Your audience might like blog posts, but if you only post this type of content, you’re going to lose traction quickly. As a result, it’s important you mix up your content types on a regular basis.

Build this into your social media schedule and organise different types of content in advance. For example:

Monday – Blog post

Tuesday – Image

Wednesday – Customer testimonial

Thursday – Video

Friday – Local news/curated content

Create a plan unique to your business and review your insights at the end of the week to see what’s been the most successful.

9) Pay to Boost Your Posts

You can help your Facebook page gain extra traction online by paying to promote it. This boost will help your content get seen by your audience. This doesn’t have to be just to your current audience, either. Boosted content on Facebook is treated like an ad, so you can choose exactly who you’d like to see your ad.

It isn’t going to break the bank, either. A $20 budget can get your real estate agency in front of thousands of local people.

You don’t have to put money behind every single post. At the end of the week, take a look at the ones which have performed the best, as this is a strong indicator they’ll respond well to being promoted.

10) Focus on Your Calls to Action

A Call to Action (CTA) is the answer to your audience’s question, “What next?”. Since every post you’re making on Facebook will have a purpose, you need to use a CTA to push your audience towards your desired outcome.

For example, if you share a video, sign off with “For more content, subscribe to our YouTube channel.”.

3 Ways the NFL Excels at Social Media Marketing

Any brand in any vertical can take inspiration from sports teams and their social media efforts: sports fans are among the most passionate and loyal of all, and their devotion is usually life-long. But just because sports are inherently social doesn’t mean sports media teams inherently do a better job at social media marketing—for that, the teams need the same kind of smart social strategy your brand does. At 2018’s SXSW, Spredfast VP of Strategy Spike Jones sat down with a panel to discuss the secrets of cult brands like the NFL. We’ve got three of those secrets to spill with you right now—and stay tuned for three more from Glossier to come next week.

1. Show your human side

Alissa Lieppman, Senior Director of Club Media Strategy for the NFL, shared that the NFL social posts that often perform the best have the least to do with the actual product they sell. “Our product is the game of football, and none of these [top-performing] posts are about the game of football,” Lieppman said. “These are about moments, and about emotion—with these posts, we’re doing something to get all of our fans to feel something.”

Case in point? The Club’s number one-performing Facebook video of the regular season:

“It isn’t the highlights or game analysis that takes off—it’s the personal moments,” Lieppman said. The other advantage of sharing content that’s more human? It can broaden your audience.

“That’s what we encourage all of our clubs to think about,” Lieppman said. “It isn’t about getting likes or loves or angries: you want to make sure that you’re getting someone to share your content because that means you’re exposing yourself to an entirely new audience of people.”

Making content so good it’s truly share-worthy results in exposing your brand to an entirely new audience.

2. Highlight your tribe

Lieppman explained that while the Eagles put up a ton of great content on Superbowl Sunday, the thing that resonated the most on Instagram was a Patriots post thanking fans for their dedication in staying behind the team for the entire season.

It might’ve been easy, Lieppman explained, for the Patriots to shut down and go quiet on social: “Our fans are upset, we’re upset, we don’t want to put that out” — but time and time again, thank you posts are the most over-performing posts from a losing team—even out-performing, often, the winning post from the winning team. In this case, the post was the number 1-performing club Instagram post of the entire season. Highlight your tribe, and thank them for their devotion, to watch the social media results roll in.

Highlight your tribe, and thank them for their devotion, to watch the social media results roll in.

3. Make your audience feel something—or make them laugh

Lieppman advised the audience at SXSW to create some sort of emotion: “Make someone feel something with each one of your posts,” she said. One of those things an audience can feel? A tickled funny bone. The Jaguars have one of the smallest audiences on social of all the NFL Clubs, but they had the number one tweet of the year across clubs thanks to their use of humor:

— #DUUUVAL (@Jaguars) January 14, 2018

By poking fun at SportsCenter and Mike Mitchell’s commentary, the Jaguar’s created content gold. “They took it a step further—they had a voice,” Lieppman said. “They took advantage of something that was already out there, responding with a little bit of humor and a little bit of banter, and the fans and the media just rallied around this post.”

Your brand can lean on humor, too, as long as you’re mindful of how and when you do so. “It’s something that you shouldn’t be afraid to do,” Lieppman said. “Just pick and choose the time and place for when it’s right for your brand.”


Floor Plans for Small 2 Bedroom Houses New Chic 2 Bedroom House Plans with social Media Marketing Pricing Plans House Plans Pricing Lrg Efafc


Floor Plans for Small 2 Bedroom Houses New Chic 2 Bedroom House Plans with social Media Marketing Pricing Plans House Plans Pricing Lrg Efafc

Floor Plans for Small 2 Bedroom Houses New Chic 2 Bedroom House Plans with social Media Marketing Pricing Plans House Plans Pricing Lrg Efafc, picture size 750×1192 posted by admin at January 31, 2017

Beautiful Photograph Of Floor Plans for Small 2 Bedroom Houses Image Source by – Through the thousand images on the web regarding floor plans for small 2 bedroom houses, picks the very best choices along with ideal resolution just for you all, and now this photographs is one among images selections inside our ideal graphics gallery in relation to Beautiful Photograph Of Floor Plans for Small 2 Bedroom Houses. I really hope you may as it. This particular picture (Floor Plans for Small 2 Bedroom Houses New Chic 2 Bedroom House Plans with social Media Marketing Pricing Plans House Plans Pricing Lrg Efafc) over is usually classed having: floor plans for small 2 bedroom houses,floor plans for small houses with 2 bedrooms,floor plans for small houses with 2 bedrooms in india, published by simply admin in 2017-01-31 01:27:04. To view all pictures with Beautiful Photograph Of Floor Plans for Small 2 Bedroom Houses pictures gallery you need to abide by this particular hyperlink. The Most Incredible and also Beautiful floor plans for small 2 bedroom houses with regard to Motivate Your own home Existing Household Comfy DesireResidence

Gallery Of Floor Plans for Small 2 Bedroom Houses New Chic 2 Bedroom House Plans with social Media Marketing Pricing Plans House Plans Pricing Lrg Efafc

Home | Privacy Policy | Disclaimer | Contact Us | Sitemap
All submitted content remains copyrighted to its original copyright holder. Images are for personal, non commercial use.
Floor and House Inspirations Ideas 2018. All Rights Reserved.