Be Sociable – Increasing Online Traffic Through Social Media Marketing

So what do we mean by social media? As the Internet has evolved increasing numbers of people have taken to sharing ideas, opinions and experiences through a combination of text, blogs, audio, video and message boards etc. More recently RSS and podcasts have also captured the imagination of many in their lust to get their message out to a wide audience. Social media has lead to a revolution in the way many people now interact and learn about world events. The repercussions are that the views of media giants are no longer taken for granted. Now almost anyone can put forward their perspective on any issue they wish. Some organizations have been quick to catch on and realize how their products or services can be promoted by this phenomenon, a kind of social marketing mix unlike anything which as gone before.

One of the simplest ways to begin social media marketing is by creating your own MySpace page. MySpace offers anyone the option to build a free web page where you can share your ideas or express your views in a particular topic. By inviting friends who share similar interests it’s possible to quickly build a cult like community while covertly linking them to your own website.

The social web revolves around sharing opinions ….. be they good or bad. With this in mind, websites that are packaged full of content can lever recommendations from readers in the form of bookmarking. Bookmarking has become popular with some web users who’ll share their lists with others who have a common interest. Assuming your website has some decent content, bookmarking sites such as Digg, Technorati, Del.icio.us and Reddit provide downloadable code and links etc that’ll soon get you stated. A wise alternative is to link up to AddThis.com, which will then save you alienating those with a bookmarking preference by giving access to numerous bookmarking sites in one go.

A great method of keeping users up to date with your content is to set up a RSS feed. Otherwise known as Really Simple Syndication or Rich Site Syndication, RSS provides a notification to users that new content has been added to your site thenby keeping your visitors up to speed with new developments or product launches and so on.

Enabling people to communicate directly through your website is at the core of social media and forums can be a great way of providing just that. The best forums are well managed but not overly censored. Both good and bad comments should be encouraged. While it’s easy to assume that bad comments are best filtered out, leaving them in give the forum greater credibility. A well managed forum provides an excellent, not to mention free, means of gathering customer feedback and carrying out market research etc. To give a forum momentum you may need to regularly stimulate discussion by starting new topics and by spending some regular time weaving out the spam and nonsense.

Showing your expertise through video is a clever way of grabbing an audience. Sometimes the only real way to demonstrate something is in a visual form. If you are dealing with something computerized it could be worth considering using screen capture software where you can easily take people through a lifelike demo. Video can be downloaded from your own website or posted on sites like YouTube for instance. Its always good to stamp your video with you website address so people know where it originated from. If your video impresses people they may want to seek you out. In much the same way still photographs, graphics and audio can be posted to websites; again not forgetting some kind of link back to your own website.

Lastly but by no means least you can get social media savvy by creating a blog. In essence blogs are little more than short articles often centred on current affairs, similar to writing a column for a newspaper. If you set up a blog it requires regular updating. Much like running a forum people expect blogs to evolve preferably on a daily basis. The largest no no is to be lame on updates as any audience you’ve won will soon be lost.

This article is free to republish provided the resource information remains intact.

SEO Myrtle Beach

SEO

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Marketing for Agencies Made Simple – Part 2: Social Media Marketing

The usage of social media in the United Kingdom has always been prolific. Every year, Adobe releases its Europe Best of the Best 2015 Report which provides insights into how brands use the internet and social media to enhance the experience of their customers. It shows that the United Kingdom leads Europe in driving website traffic through social engagement. Yet when it comes to engaging with content, figures show that less than half of all consumers feel that the content levelled at them is relevant to their interests, or that the offers, deals and competitions cater to their needs and wants. The research also reveals that a significant portion of consumers get annoyed when presented with adverts that are not relevant to them, but are willing to put up with unsolicited communications that promise some kind of value.

At SEO Resellers United Kingdom, we understand that most businesses want to be able to hone their social media marketing efforts in efficacy and in scope – especially small businesses, which make up the majority of U.K private sector businesses. But with close to 80 percent of all of these small businesses comprising of startup efforts with only one person involved, improving one’s social media marketing efforts can be a challenge. If you are responsible for doing everything that your business needs to survive, the day to day management of your client’s social media platforms requires time that you prpobably don’t have.

Pinterest, Instagram, Facebook, LinkedIn. Google+ and Twitter all require their own management, posting schedules and content. It also depends on what kind of audience you are trying to target, when, why and how. To accomplish this requires taking a baseline assessment of what your efforts are currently accomplishing and comparing it to what you hope to accomplish – and then examining how the gap between the two can be closed. But to do this involves spending a significant amount of time and with so many other demands placed on you and your time, it’s a challenge.

In order to keep your clients happy you need to be able to do all the above for them, in addition to providing them with a measurable ROI – something that less than half of all business to business marketers feel that they can measure as having generated revenue for their client’s businesses.

As wholesale and white label digital marketing resellers SEO Resellers United Kingdom offers all of this and more, including wholesale web development, web design and SEO. It’s one of the ways we work with businesses just like yours to allow them to offer full-scale social media marketing plus a range of integrated digital marketing and SEO options to their clients without having to break the bank or spend time and effort that they just don’t have. If you are one such business, we would love to do the same for you. So if you are interested in boosting what you offer your clients, growing your business and making more money with little extra effort, contact us today.

Sources: Wholesale SEO Services

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How to Build Social Media Marketing Strategy 2017

Social Media Marketing 2017

Social media marketing opens a plethora of opportunities to increase reach, visibility, brand recognition and sales.  However, it becomes complicated once you go beyond basics. Selecting business objectives, finalizing budget, fine-tuning target audience and measuring ROI requires an effective strategy.

Below, we break down the ways which can help drive your social media strategies on different platforms.

Facebook Marketing:

With large customer base, easy-to-navigate interface and reasonable cost, Facebook can help your business grow with full potential. It also ensures that your budget is spent wisely while targeting specific group according to age, location and interests.

Define Your Marketing Goals For Facebook

Before you know what to do, you need to know why you are doing it. It’s easier to succeed when you give yourself a target to aim at.

Here are some common business goals for Facebook brand pages:

  • Drive referral traffic back to your blog, website, or landing pages.
  • Strengthen brand awareness.
  • Build a relationship with your audience.
  • Provide customer service.
  • Generate leads and conversions.

Know Your Facebook Audience

It helps to know who you’re talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, its own built-in analytics and other tools can make this task a bit easier.

Pay Attention To Conversations & Trending Topics

This is perhaps the simplest way to get to know your prospective audience. Sure, Twitter’s demographics are typically somewhat different than on Facebook. However, Twitter is arguably a better platform for monitoring conversations.

Determine Your Messaging And Tone

You now know who you’re talking to. It’s time to figure out how you’ll talk to them. This means establishing your brand voice on Facebook.

This doesn’t have to be complicated. It just helps to understand how to make the voice of your brand work on social media.

Figure Out Which Types Of Posts You’ll Use

4 Types of Facbook Post

  1. Video post
  2. Image/Photo Post
  3. Link Post
  4. Text Post

Build Your Posting Schedule

Two common questions marketers often have are:

“What times should I post on Facebook?”

“And how often should I schedule posts?”

Build Out A Facebook Content Calendar

To do this, you’ll need to figure out:

How many times you’ll post per day?

Which times you’ll post at?

Which number of which types of posts you’ll create?

Measure The Effectiveness Of Your Facebook Strategy

It isn’t enough to just post content on Facebook. You need to show your boss why your efforts are important. This means tying your Facebook marketing performance to actual business goals.

Twitter Social Media Marketing:

Marketing on Twitter is quite simple, probably even more so than Facebook. You can run your campaigns according the trending hashtags and create a buzz about your brand instantly. However, targeting options are slightly limited when compared to other social media channels.

Some of the main ways businesses use Twitter include:

  • Sharing information and content
  • Driving engagement for promotional activities
  • Interacting with consumers
  • Networking
  • Branding
  • Reputation management

Instead, businesses just publish content and hope that something happens to improve their brand. The publish and pray approach simply won’t cut it. First, you’ll want to set some objectives and goals on Twitter.

  • Build an engaged following
  • Monitor and improve your brand’s reputation
  • Respond to customer complaints quicker
  • Generate leads
  • Get more traffic to your website
  • Network with bloggers and influencers

Then, you’ll establish accomplishments that tie in with those objectives.

  • Increase @mentions and Retweets by 15%
  • Keep response rate above 90%
  • Maintain a response time of under 10 minutes
  • Generate at least 20 leads from Twitter
  • Improve referral traffic from Twitter by 30%
  • Add at least 100 new contacts from Twitter

LinkedIn Social Media Marketing: 

LinkedIn is more professional channel when compared to Facebook and Twitter. It is because of this reason the cost to advertise is much more excessive. However, here you can create thought leadership for brand by specifically targeting audience.

Turn your company page into a lead generation page.

In order to make leads from LinkedIn, you have to be intentional. Leads don’t just fall into your lap. You work for them.

The best way is to turn your business or company page into a lead generation page. This is a course reversal from the typical company page, which shows basic information and facts about the company. Who reads that stuff anyway?

Create a showcase page.

LinkedIn created showcase pages for companies to promote individual brands that are extensions of the company.

Showcase pages are the perfect way to segment your inbound LinkedIn traffic. If you can create a business unit that is directly connected to a specific target audience, then you are in a position to create a Showcase page.

Use Advanced Search

So far, I’ve explained two inbound techniques for gaining leads. Now, I want to explain how to go out and find your prospects. They may not come find you, but you can go find them.

LinkedIn’s advanced search gives you an incredible way of identifying the exact type of people who you are targeting.

Save Searches

When you go through the work of creating a highly specific and targeted search, you’ll want to save it.

Saved searches create a way to stay active in your prospecting. You know that getting B2B leads isn’t a one and done activity. You have to maintain consistency in order to have a steady pipeline of sales.

Search Groups

Searching for people is a very detailed and granular approach to looking for leads. It’s a great approach, but there’s another one: Groups.

At the time of writing this article, I identified 2,058,816 groups on LinkedIn. You can be fairly confident that there’s a group in your niche.

A great way to find blocks of leads is to search for groups, join these groups, maintain some level of activity in these groups, and nurture leads in that way.

Start groups.

LinkedIn groups offer a lot of great networking opportunities. One of the ways to get even more from the power of groups is to create your own.

As you join groups and interact with groups, you may identify an opportunity for another group to be formed. When you become the owner and moderator of your group, you gain leadership and recognition in the industry. As long as you position yourself authoritatively and not in a salesy way, you can form a place where your target audience can gather and interact.

Publish Content

LinkedIn has a powerful content publishing platform. If you have publishing access, be sure to use this platform for even more exposure. LinkedIn members who are publishing report that they’ve experienced a lot of success.

Now Its Your Turn 

Your social media marketing strategy isn’t written in stone. As you move forward, you may discover that some tactics are not working as well as you thought they would. Always try to adapt quickly and introduce the new changes to your overall strategy.

What do you think? Do you have a clear social media strategy? What tools do you use to keep your team moving ahead? I would love to hear your thoughts, questions or comments on this process. Please leave them in the comment section below!

Me, My Ego & Social Media.

Social media and transparency.  Let’s talk about it.  Shall we?  But before we get into all of that, let me first share the happy-go-lucky lifestyle fluff.

Yesterday I was living the homesteader’s dream. It was a peculiar day of storm clouds and sunshine, rainbows and country air perfumed with the sweet citrus scent of magnolias in full bloom.  The heavens above were torn between a desire to break loose, drown the earth, bring rage to the rivers and roar to the sea.  Or to simply stay silent and pour rays of warm sunshine onto the growing vegetation below.

It happens like this every year, weird weather ushers in the beginning of those long summer days.  Yet for some reason, it always feels a bit surprising.  I know it’s coming.  But as summer truly settles in, I find myself pondering when exactly the lime green tender sprouts of spring transitioned to lush forest floors and the world around us became devoured by tangled vines cloaked in dancing leaves.  It’s a phenomenon.  Yet at the same time, not at all.

We ventured down to the coops early in the morning to peek in on our 4 broody Bantam hens, patiently sitting on a stack of 20+ eggs for many days on end.  My heart split wide open when I laid eyes on a few softly tweeting, fuzzy baby chicks cozied up beneath their Mama’s protective wings.  The mother hens growled at me, tucking their babies tightly beneath them.  Clearly they wished to enjoy their new little brood in peace.  I honored their pleas for privacy.  After all, I know that feeling of new Motherlove and the desire for comfort and connect during those first days of baby bliss.

I spent hours day dreaming of moments just like this long before we moved to the country to begin our hobby farm life.  My visions of birthdays on the homestead have actually become a reality.  It feels good.

We tossed new bedding into the run for all of our meat birds. We filled up their waterers and fed them icy cold watermelon rinds and table scraps from last night’s dinner.  They are ready for harvest.  The perfect size, actually.  It makes for a dirty, long and difficult day. It’s hard work and it’s emotionally taxing.  Simply put, it’s not easy to take the life of any creature.  Especially those you’ve cared for and talked to and watched grow before your very eyes.  And let’s face it, it shouldn’t be easy.  This is a way of living that causes my yogi friends to question my character and my non-yogi friends to question my sanity.  But for me, it’s as primal as my engrained sense of knowing that it’s best to leave the Bantam hens alone in their Motherlove magic.  It’s the cycle of life.  I believe that.  And I try to carry that belief system with humility and grace, despite the outside noise it often provokes from the world around me.  My freezer will soon be stocked with nutritious sustenance for my family, raised right here, by my own hand, before my own eyes.  To me, that is a worthy endeavor.

We headed down to the garden and harvested our first batch of green beans, dug up a few small potatoes and cut scallion bunches for last night’s dinner.  We admired the tomatoes fattening up on the vine and the cucumbers, zucchini and cabbage growing larger with each passing day.  On our walk back to the house, I cut some flowers and collected all of the fresh eggs for our breakfast.

Gardens, eggs, flowers, roosters, hens, baby chicks and accomplishments. Proud accomplishments.  Mind’s eye born into reality, right here via perpetual day dreaming, hard work and love.  It all looks just as wonderful as it sounds.  And for that reason, I gathered all of my treasures together – my eggs and potatoes, green beans and flowers.  I lovingly set them up in a colorful, proud display on my countertop and captured a charming collection of homegrown goodness in one delightful snapshot.

Then, I felt silly.

Why?  Why did I feel compelled to take time out of my day to admire this (albeit lovely) display with the intentions of sharing it with all of you?  Not everyone does this sort of thing.  But I do.

So, what makes any of us feel a desire to take bits and pieces of our day and offer it up to the world at large?  Better yet, why didn’t I feel compelled to share a photo of our clogged toilet last week?  Why don’t I pop into the girl’s bedrooms and snap a pic of the 10-mile-high mountain of dirty laundry in their closets?  Why do I only tend to share the goodness, the pretty, the accomplishments?

I had to sit with this contemplation for a while last night.  I had to ask myself if I’m sharing beautiful glimpses into my world because my ego is hungry or because of the sheer joy I feel inside my heart.  If I’m being honest with all of you, with myself… I suppose it’s a bit of both.

My ego wants to show off the talents of my husband and the hard work he invests in growing our flower gardens and designing our landscapes.  My ego wants to put on display the hard work I’ve invested into my successful vegetable garden and my scrumptious dinner concoctions and our gleeful children happily cheesing for the camera.  Simply put…

My ego isproud.  But so is my heart.

And perhaps my ego is a little hungry from time to time.  So, what?  Pretty sure that’s called being human.  The deeper I allowed myself to sink into this contemplation, the more clarity I gained. Sometimes we feel like poop. Highlighting those things that are working in our life, those things that are good, those things that bring us joy… Well, it makes us feel less poopy.  And maybe it does feed our ego, but it also boosts our spirits and serves as a reminder that there’s always goodness in our existence.

I realized last night that it’s not as much about the kind feedback or positive praise I receive when I share a nice photo of a good part of my day.  Sure, those responses feel really wonderful.  They bring a smile to my heart, they make me feel connected to faraway friends and they certainly help to boost my pride a bit.  But what really fuels my desire to create a lovely little photo montage of my gardens or my kids, an inspiring meal or a gorgeous moment at our homestead is the simple fact that it’s easy for me to capture those moments.  It’s what I love.  It’s what brings me joy.  It’s what invites peace into my daily life.  These are the blinks in time that I most adore.  These are the humans, the happenings and the goodness that I want to document and to share for me.  The pictures, the stories I choose to share are snapshots of the very things I want to remember when I’m too old and too tired to tackle all of these wonderful and exciting, dirty and painful, soulful and heartbreaking endeavors anymore.

But there’s more.  There’s an ulterior motive on my part.

You see, I genuinely want to inspire you – my friends, my family, my readers.  I want all of you who read this to live your best life.  Whatever that looks like!  In spite of the crap, the mile-high laundry, the jerky people at work, the loss and hurt that is inevitable and out of our control in this life.

Okay.  So probably your best life doesn’t include slaughtering and plucking poultry.  (Maybe it does.  I don’t know.) Probably your best life also includes dirty dishes and arguments with your family members, splitting headaches and clogged toilets.  Probably you don’t feel compelled to share all of those moments either.  But it does help to know we all have them.

We all have splendor and we all have sucky-ness.

I’m opening up about all of this because it has been weighing on me.  I want to live my life with intention, with purpose and with authenticity.  I want a healthy ego.  Not a hungry ego.  (I do believe there’s a difference.)  I don’t ever want anyone who follows my blog or my social media presence to think that everything is just hunky-dory-delicious in my little world all of the time.  And I certainly hope I don’t portray such a fictitious image of my lifestyle.

I want to be transparent.  I want to be real.

Just know that tonight my children ate bagel bites for dinner.  I didn’t make the bagels with my own blend of ancient grains and homegrown yeast starter.  I didn’t slather them with my own garden harvest tomato sauce.  I didn’t sprinkle them with mozzarella that I personally stretched and slaved over in my country kitchen.  And I didn’t top them with deliciously thick pepperoni slices made from the meat of locally grown and slaughtered, pasture-raised, antibiotic-free hogs.  It boils down to a spontaneous buy in the frozen food section at the grocery store about three months ago.  They were mostly freezer burnt, yet my son happily devoured them, said it was “the best dinner he has had in forever” and proceeded to inform me that I should start buying them every time we go to the grocery store.  Suffice to say, these will not become a staple on our grocery list. But do I have regrets about what I served my child for dinner?  Well, it’s not my proudest momming moment friends.  But Nope.  No regrets.  It’s just life sometimes.

Yes.  I often post photos of real-food deliciousness on my social media accounts.  I do it for no reason other than the fact that I’m darn proud of the recipes I create and I’m darn proud of the real food we grow in our garden.  I’m also proud of the time and the love I pour into the meals I prepare for my family.  I love to cook and I want to share the inspiration with my friends, both online and in real, everyday life around my dinner table.  It brings me joy!

But don’t believe for one single moment that there aren’t days when I throw in the towel and say, “there’s leftovers in the fridge, fend for yourselves hungry people!” Or in this case…

“Here’s a batch of mostly freezer burnt chemicals that resemble hockey pucks because I popped them in the oven an hour ago and completely forgot about them while cleaning up the partially digested mole that the dog barfed up on the garage floor.”  I thought about sharing a picture of the meteorite bagel bites and the mole remnants.  But…

You know me, I mainly like to share the bliss.

Stop buying leads (Part 3) – Leverage real estate social media marketing

Reading Time: minutes

June 1, 2018.

You learned how to set up your Facebook page in The Ultimate Real Estate Social Media Guide, Part 1, and your Instagram Insight in The Ultimate Real Estate Social Media Guide, Part 2. Now it’s time to put what you’ve learned into practice.

What’s the secret recipe for social media success? 12 realtor-approved tips

You have your profiles ready to go and have hopefully tested the waters with a post or two (or twenty). To help you gain a following from zero, or to reach an even larger audience, we asked real estate agents and other professionals to share the secrets to their social media success.

Here’s what they said:

Facebook

1. Know your audience.

Weaver says his topic bridging strategy for Facebook and Instagram, which he mentioned above, only works when you have a firm grasp of your target audience. To get there, he suggests putting pen to paper (or finger to smartphone or keyboard). “Create a one-page description of this imaginary person. This should include specifics, not just general demographics. Then create a posting that would attract this person.”

2. Never, ever boast about your credentials.

Use topic bridging instead. This goes for both Facebook and Instagram, Weaver says. Start with understanding your audience and then create a bridge of posts on topics they’re interested in (see his high-end home versus DIY home improvement example above) versus advertising your credentials directly. “By using this strategy, you can gather a large audience of the right type of people,” Weaver says. “Because they will interact with your content, your posts will always be in their feed.”

This strategy puts you in front of your audience regularly, Weaver explains, and your name will be at the top of their minds. When they’re ready to buy or sell, they’ll know who to contact.

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3. Brag about your clients.

In between posting about relevant topics to your audience and avoiding shameless self-promotion, Jeff Miller, co-founder of Maryland’s AE Home Group, says turning the focus outward can work wonders. “Our favorite Facebook marketing method has been to brag about our clients on our business page. When someone buys or sells a house, we always take their picture and post about their new accomplishment.”

Miller says he finds that a buyer’s friends and family are much more likely to read a post and visit their page when it’s shared like this since they recognize the people in the photo. For realtors, this approach is a subtle way to grow your referral network without coming across as pushy.

4. Jump on Facebook Live.

Going live can be intimidating if you’ve never done it before, but, hey, everyone’s doing it. In fact, Evan Roberts, real estate agent and owner of Maryland’s Dependable Homebuyers, considers the use of Facebook Live key to the success of their agency’s Facebook profile. “Video is the future of content, and Facebook has backed this thought by giving video content priority,” Roberts explains. “We’ve found that our Facebook Live videos receive three times the number of impressions, furthering our brand awareness in a more effective manner than text and photo content ever could.”

Cody Swann, CEO of Gunner Technology, agrees that video has become the major social battleground (and was named by Forbes as one of the biggest social media trends for business in 2018). “Facebook and Instagram are rushing to push this content to get ahead of others like YouTube and Snapchat,” he says. “Facebook Live is a great way to get attention, provided the live video is long enough for people to have a chance to discover it and ask some questions.”

5. Boost your posts.

If you reach a tipping point where you feel your Facebook posts aren’t gaining any traction, there may be a reason, Taylor Kincaid, Social Media Director at Online Optimism, says. While Facebook and Instagram are ideal platforms for reaching both potential property buyers and listers, Kincaid believes they are also saturated with posts from other realtors. “Most users may not be seeing your content,” he explains.

According to Kincaid, this is where the “Boost Post” feature on Facebook can really help you reach the right people. “It’s worth it to pay a little bit to amplify your reach to a more targeted audience. Facebook’s targeting options allow you to send posts to people with behaviors like ‘Likely to Move’ and interests in websites like Realtor.com, Zillow, and Trulia.”

Kincaid says boosting a post in this way will point your content toward the right people and, most importantly, toward an audience who will ultimately be more likely to purchase or list a home with you.

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6. Create ads.

As Cat Smith, radio host, producer, and social media manager, shared in her talk entitled “Optimizing Social Media for Your Real Estate Business” that she gave to the Women’s Council of Realtors in 2018, taking the time to create Facebook ads, even beyond boosting a post, can be worth it. “With ads,” Smith says, “You can enter target information for all sorts of things — all the way down to behaviors like ‘Likely to Move.’ These ads can be placed using Facebook Ad Manager.”

Instagram

1. Tweak your audience.

Remember the target audience profile you created for your Facebook page? With Instagram, you may be reaching out to the same type of buyer — only slightly younger. Ashley Peeling, Social Media Marketing Coordinator at CLV Group, considers Instagram a prime platform for reaching a younger demographic. “Millennials are more attracted toward the images and visual elements over text-based platforms,” she says.

2. Use hashtags, as long as they’re relevant.

It’s the obvious question many Instagram users are too afraid to ask: What’s the purpose of hashtags, anyway? Peeling says using searchable hashtags can broaden your reach and connect you with those searching for the products and services you offer — as long as they’re relevant.

The good news is that there’s plenty of wiggle room with the hashtags you select. Kincaid reminds us that Instagram allows up to 30 hashtags per post. “I like to try and use as many as I can in each post I create,” he says. For those worried about hashtag-overload, Kincaid shares his trick of the trade: He says the best way to keep extra hashtags hidden so your posts don’t look “spammy” is to include them in the first comment below your post rather than in the post itself.

3. Be unique.

On Instagram, visuals are key, says Kincaid. To stand out, he suggests sharing images of homes with character and details you might not see anywhere else. “Editing your photos to be bright and colorful will help give your Instagram an appealing aesthetic that people will want to follow.”

4. But don’t go overboard.

While being unique can help you catch attention, taking it too far can have the opposite effect. Peeling suggests keeping your Instagram business posts clean and natural. “Avoid posting too many photos with text overlay and keep the images simple yet interesting,” she says.

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5. Try Instagram Stories.

You’ve mastered Facebook Live (or at least, made an attempt), and now it’s time to take it to Instagram. As Swann explains, Instagram Stories is Instagram’s response to Snapchat. “These quick videos, which expire after 24 hours, get pushed by Instagram as it attempts to steal users back from Snapchat.”

For this reason, using Instagram Stories can have an advantage. “With video, Instagram and Facebook are playing catch-up a bit, so they have an inherent reason to push this type of content,” Swann says.

6. Create video ads for listings.

Roman Daneghyan, CMO of cloud-based video maker Renderforest, which provides services for realtors, considers using video ads to be his best tip for realtors in 2018. This, Daneghyan says, is still the preferred way to promote listings on social media. “Creating video ads on Facebook and Instagram can easily help to increase sales on houses because people, who you’re going to target, are more likely to watch a video than visit a website and check information about houses.”

Not only are video ads on Instagram and Facebook more convenient to watch, but Daneghyan says video ads will market more effectively. “A buyer will get all the information about listings and details simultaneously. Realtors can create this kind of video in several minutes, and these videos will contain all the details their prospects would wish to know, from the address of a house and contact information to the number of beds, baths, and a lot more.” Daneghyan predicts that listing videos will only continue to gain momentum because they’re so easy to make.

Is it really worth putting this much into social media marketing as a realtor? The realtors and tech professionals we interviewed say yes. For realtors, gaining a strong social audience has the potential to ignite a word-of-mouth wildfire.

“Both Facebook and Instagram are making strong shifts away from business content in favor of organic content from personal friends and family,” Swann says. In almost all cases, implementing these tips and putting the extra effort into cultivating your audience could be the deciding factor in getting your content noticed.

Once you get those interested buyers contacting you through social media, it helps to have a reliable lender in your corner. At Cornerstone Home Lending, Inc., we value our partners as much as our team members, and that’s saying a lot. We’ll go the extra mile to help give your buyer a smooth, stress-free experience with a 100-percent commitment to on-time closing. With this exceptional customer care, your client can leave happy – and they’ll be more likely to tell their friends. Click here to partner with a Cornerstone loan officer in your area.

For educational purposes only. Please contact a qualified professional for specific guidance.

Sources are deemed reliable but not guaranteed.