3 Social Media Marketing Tips for Connecting with Millennials

It seems that every business and marketer is constantly looking for new ways to connect with millennials these days. It makes sense. After all, there are a lot of them and they spend a lot of money.

And they’ve grown up in a digital world, which is why one of the best ways to start reaching and building relationships with them is via social media marketing. So, as a NY / NJ SEO company that’s recognized social media for the incredible tool that it is from the beginning, we thought we’d pass on a few tips.

1. Consider the different kinds of millennials.

Yes, millennials all grew up in a far different world than the generations before them, but the worlds they themselves grew up in vary as well.

Although the exact numbers vary depending on the source, most agree that millennials are those born roughly between 1980 and 2000, which is a fairly wide gap. That’s why the behavior among millennials varies.

Those at the younger end of the spectrum, for example, commonly spend more time on a wider variety of social media platforms and tend to gather their news and information from them whereas older millennials don’t use social sites for news as much and use it more for social interaction.

The point is, if you want to reach and connect with millennials using social media, you’ll need to start recognizing that their behavior, preferences, expectations, etc., vary and that you’ll need a diverse approach to do it. For more on that, check out this great post from advertising intelligence firm Exponential, Understanding the Millennial Mindset: A New Perspective on Engaging With Gen Y.

2. Think shareable and compelling, not selling.

No matter who you’re trying to reach via social media, it’s imperative to keep the purely promotional, in-your-face tone at bay. People go to these platforms to socialize, not to be sold at, so just don’t do it.

However, when millennials are your target audience, that becomes even more important. They simply won’t stand for any content that doesn’t feel authentic nor provide some type of real value to them.

Basically, they don’t care about you nor what you have to say unless they get something out of it, but take it from us a longtime SEO company in NY and NJ, they do care what their friends have to say.

So, it’s not just about providing social users with relevant, useful, compelling content but shareable content as well. People trust their friends, so if you can create the kind of content millennials share, you can start building some real brand advocacy. For example, millennials love to share content, and for more on that, check out this post, Why Video Production Is the Best Way to Reach Millennials.

3. Back a worthy cause.

Another definable characteristic of millennials is their social consciousness, which is why supporting a worthy cause can be such a great way of showing them that you share their values. Now, no one’s saying to support a cause that means nothing to you nor one that you know nothing about. Only support a cause that you truly believe in.

It’s just that millennials have expressed a clear belief in the possibility of making a significant impact through making purchases with some type of social or environmental benefit. So, if you support a cause, why not show it?

The bottom line is that millennials have their ways, and if you want to connect with them via social media, you’ll need to start playing by their rules.

About Us: Climb The Search, a leading SEO company in NJ / NY, offers the total search marketing package, including search engine optimization, website design, and inbound marketing. At CTS, we help businesses grow, every day.

7 Steps to Measure Social Media Marketing ROI: a Complete Guide

The best possible return on investment (ROI) has become a holy grail of the social media marketing world. No wonder: high social media revenue can be great proof of the success of your strategy. If you’re still wondering how to calculate it, here’s everything you need to know about measuring your social media ROI:

1. What is social media ROI?

Social media ROI is a metric showing how much value you generated with your social media investments. It is usually a sum of money, but some companies view ROI as a non-monetary value such as comments or newsletter signups. What social media ROI means for your own business depends entirely on your objectives.

2. Why do you need to measure your social media ROI?

There is a number of reasons why measuring social media ROI should be a priority in your business. Keeping an eye on social media revenue can help you to:

  • Demonstrate the value of social media marketing to your company
  • Prove that your social media marketing strategies are effective 
  • Identify areas of your strategy that are particularly successful to shift more budget towards them
  • Pinpoint aspects of your strategy that aren’t working and fix them
  • Support social media budget requirements 

3. How do you properly calculate social media ROI?

The most basic social media ROI formula appears as follows:

Profit / Investment x 100 = social media ROI %

Profit – the money you’ve earned from your social media marketing efforts
Investment – the total cost of your social media marketing efforts

While it’s easy to apply this formula to calculate your monetary profit, things get more complicated when your investments bring intangible results – for example social media mentions or ebook downloads.

Of course, you can stop here and assume that 10 ebook downloads is what you got from investing $50 in your Facebook ads. But you can also dive deeper to find out how much money you generated through the ebook downloads.

You need to take a closer look at the marketing funnel and monitor your audience’s customer journey.

Start by establishing how and where users discovered your ebook in the first place. Let’s say you’re running two simultaneous CPC campaigns advertising your recent publication on Facebook and Instagram. To determine how many users clicked on your ads on each of the platforms, add a special code snippet called Facebook Pixel to your ebook’s landing page. Then, head to Facebook Ads Manager to see the number of users who visited the ebook section of your website. 

Next, also add Facebook Pixel to your download Thank-you page to track the volume of users who actually got your ebook.

Events such as ebook downloads, newsletter signups, or trial registrations are often labeled as “micro-conversions.” They are basically small checkpoints along the marketing funnel that users hit before turning into customers. The volume of micro-conversions can help you make a rough estimate of the number of the final macro-conversions, such as product purchases.

At this point, you’ve monitored users halfway down the marketing funnel. Now it’s time to find out how many of those who got your ebook went all the way to the bottom and became your customers.

In order to do it, you need Google Analytics and their conversion tracking tags, called UTM parameters. Add these to the hyperlinks within your ebook that lead to pages on your website where users can buy your products. This way, you’ll find out how many people made a purchase and how much money they spent. 

Let’s do some social media ROI math:

Assuming you’ve spent $100 on your Facebook and Instagram ads, got 20 ebook downloads that eventually helped you sell your products to 5 customers, you know that each download cost you $5 and each customer was an expense of $20. Knowing that each customer bought $50 worth of products in your store, you can easily calculate the revenue:

5 customers x $50 – $100 = $250 – $100 = $150 

Your revenue is $250 (ROI of 150%), and your profit is $150. 

This is, of course, a very simplified version of the customer journey. There can be many more stages, depending on the complexity of your marketing campaign. But regardless of the number of stages users have to hit before becoming your customers, paying attention to how they transition down the marketing funnel towards converting will allow you to calculate your social media ROI.

Social media ROI is not only about your sales profit, but also about the lifetime value of your customer. If your customer retention is low, you’ll need a significantly higher ROI to justify your investments. If, on the other hand, your customers stay loyal to your brand, you can afford to spend more on your social media marketing activities.

4. What you need to calculate your social media ROI

The right tools are as important as the right method of calculating social media ROI. Here’s what you can use:

  • Facebook Ads with Facebook Pixel – add Facebook Pixel to your website’s key pages to see how many people interacted with your Facebook ads and which ads led to to conversions
  • Google Analytics with UTM parameters – add Google Analytics UTM parameters to your social media ads’ URL to find out how much traffic and conversions your social media marketing efforts are generating 

5. How do you identify good social media ROI?

Monitoring your social media ROI in the context of the market has one more important benefit – it enables you to detect and act on bigger trends. The social media landscape is constantly evolving: there are algorithm changes, seasonal campaigns and new competitors – all of which can impact your revenue. Keeping an eye on the revenue fluctuations within the market will help you determine whether the changes to your ROI fall within the benchmarks or if you’re the only one seeing an impact and should make strategy adjustments.

6. How do you report on your social media ROI?

  • Analyze each social media platform, ad format, and ad placement separately to assess the biggest contributor to your revenue
  • Align metrics you want to include in your report with the company’s marketing objectives
  • Measure and present data stretching over a period of time that’s long enough to demonstrate the impact of your social media marketing activities 
  • Don’t focus on just talking numbers and instead present key insights that accurately describe how your marketing efforts contributed to the business’s bottom line 
  • Identify areas of your strategy that were profitable and those that fell short and explain why
  • Map out the future strategy that will allow you to generate even more social media ROI

7. How do you improve your social media ROI?



Generation social media

I am sitting on the couch in my sweatpants and an oversized t-shirt. It is Sunday night and I had planned to chill and take it easy.  In one hand I am holding a cup of freshly cooked rooibos tea and in the other a book, which I am about to get into. Everything is calm and peaceful until- “ping”- my phone starts vibrating.

“Let me just reply to this quickly”

It’s a new WhatsApp message. “Just quickly reply to this one,” I tell myself “after that you can start reading your book”. I type a short reply and realize that there are actually 10 more unresponded messages in my WhatsApp inbox. “Oh no, I am such a bad friend, I better reply to them asap.” 5 minutes later I have responded to the old messages and whilst I have my phone in my hand, I might as well have a quick look at my Instagram feed. So many new stories! I spend some more time looking at Instagram stories, getting lost in the incredible adventures everyone seems to be getting up to. What am I even doing with my life? I am just sitting on the couch wasting my time. I am about to put my phone away and open up my book to start reading when my phone starts ringing- it’s Nina. I really don’t feel like talking to her right now, but I probably should pick up. After the call I remember that I need to check my emails- tomorrow is Monday and I want to be prepared for the upcoming week. I respond to 3 emails in my inbox, watch the latest Snapchat stories and then head over to the YouTube app to see what’s new on there. Damn, I nearly forgot: I still need to upload a new Instagram picture tonight. I scroll through my camera roll looking for a suitable pic. I yawn. What time is it even? I feel tired.

The sad end of the night

I look at the clock on the wall: it is 11 pm. Time to go to bed. The tea is now cold and my new book has been left untouched.
Hadn’t I planned to take some “me time” tonight just to read? Where had the hours gone? The thief of my time and attention is lying firmly in my hand: my phone. The screen lights up: 4 new Whatsapp messages, a missed call and two new emails.

Generation social media

We are always connected, available and up to date.

Kids as young as 4 years have their eyes glued to an iPad screen.

We check likes more often than we check in with our parents.

When we are with our friends we look at our phone for the more exciting stuff that is currently happening everywhere else.

A 10-hour flight without in-flight Wi-Fi feels like torture.

We need to share our holiday highlights on Instagram because somehow that makes us just as happy as the experience itself.

We no longer compare ourselves to the people around us. Unrealistic “Instagram goals” are the new standard.

We are always available. We are expected to reply to text messages within 24 hours, otherwise, there must be something wrong with us.

We are the generation social media.

Our paradox reality

We have endless opportunities to connect: Facebook, Tinder, WhatsApp etc. are just a click away. Yet at the same time, we are the most disconnected we have ever been.

We are social: we post, we chat and we comment. Yet, we are as anti-social as never before. We spend more time staring at screens than into people’s eyes.

We get lots of approval: likes, shares and right swipes. Yet, we feel lonelier and more isolated than we ever did. After all, everyone else on social media seems to be living a better life than we do.

We have more time than we used to: technology makes our lives extremely fast paced. Yet, we waste time scrolling, watching and browsing useless content on the internet.

We are living our best lives. Our Instagram feed is perfect, our Facebook profiles display happy holiday memories and our photos are as beautifully edited as never before. Yet, we struggle so hard trying to live up to our own expectations every day.

Why don’t you put that fucking phone down?

Social media is, without a doubt, an amazing tool to connect. It offers us opportunities we have never had before. However, it shouldn’t be the focus. It should simply be a channel through which we are able to extend on our real-life connections.

Caught up in a world of technology, let’s remember the following:

The purest and truest form of connection will always take place between two beings, without a screen separating them.

Your social media presence doesn’t define who you are as a person.

You don’t have to travel the world, go jet skiing or eat at fancy restaurants, like that person on Instagram, in order to be happy. Small things like reading a book or cuddling your dog might make you just as happy.

You can have a good time without sharing it on social media.

You will never be able to relive a night with friends. Just put that phone down and truly take it all in.

Spending time in nature is more rewarding than scrolling through your social media apps for the 5th time.

Not replying should be a sign of you having such a good time that you forget to check your phone. It shouldn’t upset people.

Whenever you have your eyes glued to the screen you miss the opportunity to take in what this beautiful world around you has to offer.

when you finish reading this post

Once you finish reading this post I am going to ask you to do one thing: Switch off your phone. Yes, switch it off, don’t just put it in flight mode. You have so many talents and interests, please don’t waste your minutes aimlessly jumping from one app to the other on your phone. Take a break. Become aware of what you are doing with your life.

Time is the most precious gift we have been given- how do you want to spend it?

I hope that one day when you look back you can recall adventures, laughter and soul-deep connection. I hope that one day you have more to show to the world than your Instagram feed.

7 Easy Steps to Develop an Effective Social Media Marketing Plan

Developing a social media marketing plan for your content can feel like a daunting task. But like most things, having a solid plan to guide your work will make your life much easier.

Why should you bother with a social media marketing plan? According to the 2018 Benchmarks, Budgets, and Trends-North America survey, respondents who had a documented strategy reported higher levels of success than those who didn’t. Are you ready to develop a social media marketing plan that will deliver results? Get started with these steps.

Step #1: Understand how your customers make decisions

To develop an effective social media marketing plan, you must understand how your customers make decisions. This means more than just knowing who your customers are—it’s about understanding the thought process they go through when they make a decision about your product or service.

To do this, consider things from their perspective. What frame of mind are they are in when they in when they first hear about you? What is the first thought that pops into their head when they learn more? As they do more research, what questions do they want to have answered, and where do they go for those answers? And finally, what is the last thing they want to know before they decide to make a purchase? This is all part of their buyer persona.

Each demographic group that you serve will likely have a different thought process, so it’s important to create a buyer persona for each group. Need to learn more about this? Check out the tool that Hubspot developed to help you do this:

By doing this first, you can be sure to develop useful content that will help give them the information they need. This will build your company’s credibility and help you gain the trust of your customers. This is what content marketing is all about! To learn more about what content marketing is and why it’s important, read our post about how content marketing can help your business.

Step #2: Choose social networks that are best for your business

Many different social networks are popular right now but don’t worry, you don’t need to use them all. It is likely that your target customers have a couple of favorite platforms they use to do research before they make a purchasing decision—those are ones you should concentrate on. Here is a quick recap of the major platforms and who is using them.

  • YouTube is the second most popular social media platform, with 167.4 billion unique users every month, which according to the Pew study, include 94% of men aged 18 to 24.
  • Instagram has 600 million monthly users and is growing rapidly. According to the Pew study, more women use Instagram than men (38% of online women versus 26% of online men).
  • Twitter has 381 million monthly users, most of whom use the platform on their mobile device.
  • LinkedIn has 106 million monthly users and remains the go-to platform for B2B online networking, especially among recent college graduates and high-income households.

Many social media users are active at least once a day, and some report using a platform several times each day, as shown in the following graph by the Pew Research Centre.

So if your buyer persona is a professional woman in her late 40s, Facebook would be a better option than YouTube. However, if your buyer persona is a 24-year-old male college graduate, YouTube would be high on your list. In both cases, LinkedIn would also be a good bet.

The Social Media Examiner explores these further in their article about creating a social media marketing content plan.

Step #3: Develop goals and performance indicators

Now you can put those together to develop goals for your social media marketing plan. There are three main reasons that companies use social media:

  • Build brand awareness
  • Generate sales leads

These goals might feel obvious, but it’s worth spending some time thinking about them because some social media platforms will be better suited to some goals than others. The right match depends on what type of business you’re in—and of course, your buyer personas—and it might take some time to figure out what will work best for you.

Once you know your goals, you can decide what performance indicators you will track to measure your progress. Unless you measure it, you won’t know for certain if your work is paying off. For example, if your goal is to drive traffic to your website, you will want to track how many hits your website receives. Here is how Cooler Insights summarizes the relationship between goals and performance indicators:

This Search Engine Journal article also has excellent tips on setting content marketing goals.

Step #4: Do some content marketing homework

You might already have some ideas, but you must still research topics to find out what your audience wants you to post about. This homework matters because a successful content marketing strategy is all about what your audience needs, not what you want to give them.

The good news is that you don’t need to go looking for a needle in a haystack—you can ask your audience directly. Facebook and Twitter both have the capability to run polls, which can do double duty as a way to engage with your audience. Google Forms is another easy way to create a short survey.

All of these options create opportunities for you to verify or challenge your assumptions about your audience’s interests and concerns and gather valuable information that will help you meet their needs with your content.

Also be sure to follow other social media accounts that your audience is interested in and see how those posts are performing. The goal isn’t to copy what others are doing; it’s to understand what is out there and what your audience is responding to. Armed with that information, you can create and share unique content to fill gaps that aren’t being addressed anywhere else.

Step #5: Use titles to plan your blog posts

Having topics is a start, but having a draft blog title will give you focus. This will help you plan your posting schedule. Instead of writing down “blog about spring fashion trends,” say “5 Key Trends to Plan Your Spring Wardrobe.” This is much more specific, and it will help you set a deadline for when to post it. Why? Because if the content is meant to help your audience plan their purchases, it needs to be posted before they start shopping.

Your title should be interesting, but it also needs to be informative and honest. Resist the urge to use clever titles just to attract clicks. The purpose of content marketing is to build trust and establish your company’s credibility—click-bait will do the opposite. Instead, use titles and content that respond to a need or question that your audience has. Lists are helpful (like the example above). You can also use words like “how” and “what,” as well as descriptive words like “best” and “top.” Look at these examples from our own blog:

Both of these titles give a clear signal to the reader what they can expect from the article. If it answers a question or problem they have, they are more likely to click and continue reading.

Once you have a list of draft titles, you can create a schedule for publishing them on each social media platform. The frequency of your posts will depend on many things, including how much content you can create and share. The most critical thing is to be consistent. Set target dates and do your best to stick with them, so your audience knows what to expect.

Before you finalize each post, review it to make sure that it has a logical beginning, middle, and end and that it delivers on what you promised in the title.

Step #6: Engage with your audience consistently

Once you start implementing your content marketing strategy, you need to actively monitor how people respond and be sure to engage with your audience consistently. If one of your goals was to increase engagement, then you need to stay on top of what’s happening with each post.

Did someone ask a question on your Facebook page? Be sure to answer it promptly. Did someone retweet your post with a comment? Reply to them and acknowledge it. Follow people back on Instagram and like their photos (assuming you do, of course). This is what makes social media social, and your audience will appreciate it.

Step #7: Measure the progress of your social media marketing plan

It’s time to go back to the key performance indicators in Step #4 and measure your progress. Build this review into your weekly and monthly planning processes. Did you metrics change? Observe which posts performed well and which ones didn’t. Make gradual changes so that you can tell which adjustments are responsible for changes in your metrics. Most of all, enjoy the process—it’s a fabulous way to engage with your customers as you grow your business.

The post 7 Easy Steps to Develop an Effective Social Media Marketing Plan appeared first on Postcron – Social Media Marketing Blog and Digital Marketing Blog.

Social Media & Marketing Apprentice – The Travel Visa Company

National Apprenticeship Awards

I have developed and discovered a variety of different skills and seen many personal benefits. From my graphic design work and charity fundraising to the email marketing campaigns and social media optimisation I have carried out.

Since I have been a Social Media and Marketing Apprentice with The Travel Visa Company, I have seen my knowledge increase massively, gaining an in-depth knowledge about:

  • Social Media Campaigning
  • HTML / CSS
  • SEO & SEM
  • Collaborative Software
  • Email Marketing
  • Keyword Optimisation
  • Location Aware Content
  • Web and Social Media Analytics
  • Google Adwords
  • Blogging
  • Digital Legislation
  • CRM Systems
  • Graphic and Web Design
  • Stock Control
  • Mobile Optimisation
  • Data Analysis

However, my learning didn’t just come from studying for my level 3 diploma. Working as part of a busy team has allowed me to grow and develop many skills. Being part of weekly meetings within the organisation, as well as arranging and attending meetings with clients and dealing with customers, has boosted my confidence. This has given me the ability to act and conduct myself in a professional manner.

One of my biggest achievements has been designing and creating my first website: ‘coverworks.com’. Seeing the results of my work and learning coming together into one project is an incredibly rewarding feeling especially as prior to my apprenticeship, I had no knowledge about how websites work. I believe that this shows the opportunities that being part of an apprenticeship scheme in a growing business can bring.

You don’t just learn from reading text books and sitting exams, practical experience brings with it new ways to gain knowledge.

While working for The Travel Visa Company I took part in my first ever organised run – The Great Manchester Run. With the support of my friends, family and colleagues, I was able to raise £360.00 and complete the run with a time of 01:00:17.

Superior Social Media Marketing In Beverly Hills Company, Website Growth, Is Achieving Success

The social media marketing in Beverly Hills experts at Website Growth are a great example of quality social media efforts. Website Growth, a top social media marketing in Beverly Hills agency, specializes in social media and all other digital marketing services. Their team works together with clients to establish the desired positioning via social media. Anyone seeking a quality social media marketing strategy should visit Website Growth at 269 S. Beverly Hills, California 90212 (310.235.1011) to obtain more information.

Website Growth, one of the best social media marketing in Beverly Hills agencies, has been leaving clients satisfied for years. Their outstanding service and ability to connect with the client gives them a great feel for what the industry is like. This extra effort allows Website Growth to raise awareness for the client using social media. Social Media is one of the fastest growing strategies many companies are incorporating into their marketing plan. More people are on social media today than ever before creating a huge opportunity for growth. Fortunately, knowledgeable social media marketing in Beverly Hills agents at Website Growth are ready to help you maximize conversions via social media today.

Social media marketing in Beverly Hills services are a breeze for the staff at Website Growth. They specialize in all platforms and outlets of social media. They stay updated on the latest social media trends and integrate new strategies before the competition. This social media marketing in Beverly Hills staff has a passion for what they do and aren’t satisfied until the client is.

Social media marketing in Beverly Hills specialists at Website Growth have seen their clients thrive upon a social media strategy. Competition is increasing in all industries and investing in a quality social media marketing in Beverly Hills agency can be a beneficial investment for your company. Investing in these services will make any brand look more professional and taken seriously.

About Website Growth

Website Growth, a quality social media marketing in Beverly Hills company, is ready to take your business to the next level. Social Media Marketing can be a complicated strategy to develop, so let Website Growth experts help you today. Anyone interested in Website Growth and their services should visit 269 S. Beverly Hills, California 90212 (310.235.1011).

About Website Growth, Inc.

Three Quarters Of SMBs Are Investing More Time In Social Media Marketing

As a small business owner, are you investing more of your time in social media?

You’re not alone, as new data has revealed that almost three-quarters of small and medium-sized businesses (SMBs) have increased the time they spend using social media for marketing purposes, with less than one in 10 cutting back.


Read More

8 Social Media Marketing Strategies to Foster Your Veteran-owned Small Business

Even for veteran small business owners who are accustomed to multi-tasking and problem-solving, the entrepreneurial quagmire is still a reality. Entrepreneurs don’t want to stop creating products and enhancing their services in order to spend time marketing. Running a business is a juggling act that requires developing the product or service, attending to administrative demands, and managing professional relationships. So where does that leave time to trumpet the company value propositions with a social media marketing strategy?   

In order for a business to stay vibrant in today’s economy, it’s necessary to establish your brand, create brand awareness and get the word out. Even if your business is brick and mortar, it’s even more important to stay relevant and promote your business online.

The idea of utilizing social media to promote your business might seem tedious but think of it this way: online presence isn’t just shameless promotion if approached correctly, it’s an opportunity to connect with your customers, other servicemembers, veterans and veteran business owners and to start smart and helpful conversations. Here’s a basic social media strategy that will boost your company visibility without investing a ton of time or money. 

1. Pick a Social Media Platform and Contribute Regularly 

Ideally, you set up a website, but if your business is in its infancy, a Facebook page, Instagram or a Twitter account will suffice. It really depends on where your audience is. Are they mostly engaging on Facebook? Then create a Facebook page. Or are they posting pictures regularly on Instagram? Then, post and engage with them through photos and stories on Instagram.

Check out the free ebook, “5 Small Business Trends for Vet-owned Businesses,” for more details about integrating social media into your business plan and how to use social media marketing to target the newest Generation – Generation Z. Depending on your voice and tone of your brand, the basic idea is to create a steady rhythm of sharing and generating helpful or educational information about things that are relevant to your audience including information about your product or service. Keep your messages and posts positive, apolitical and impactful. 

2. Get Visual with Videos and Explore Live Videos

Videos get a ton of attention on Facebook, and YouTube is the number one search engine in the world for a reason. Videos and images grab attention and they are very easy to create more engagement. It’s a great idea to post about other veteran small businesses, inspiring quotes, or anything relevant and entertaining to your viewers. 

In our ebook, “5 Small Business Trends for Vet-owned Businesses,” you’ll learn even more about live videos. Research from Livestream shows that 80 percent of audiences would rather watch a live video, such as Facebook Live, than read a blog and almost the same percentage prefer live video to social media posts. Download the ebook now.

3. Build Online Comradery and Community

Team up with other vetrepreneurs and veteran-owned small businesses and start a dialog. This is an easy way to position yourself as an thought leader and surround yourself with experts. Remember that employees, customers and social figures are among the micro-influencers that activate and evangelize your brand.

4. Develop Relationships Rather than Transactions

It’s not just about tracking consumers’ behaviors on social platforms and targeting them based on interests, either. It’s about leveraging your knowledge of their habits in a way that feels helpful, rather than invasive. More social media marketing tools and apps are incorporating features to support personalization and targeting, remembering key dates, triggers and developing relationships. You can target your high-potential market by posting content that they relate to without being aggressive – it can be done!

5. Illustrate Your Contribution to Nonprofits

If your business gives to a nonprofit or supports the armed services in any way, you want to make that known. Lending a hand in your community is one of the simplest ways to foster long-term relationships with customers. 

6. Establish Trust with Your Brand

No one loves going online and being bombarded with tons of annoying popups. By nature, customers are skeptical of ads – and for good reason. The alternative is something inherently more direct and persuasive: advocacy. If you show customers who you are and why you do what you do, they will believe you and naturally want to support you. Definitely avoid bait-and-switch tactics or overzealous email marketing campaigns. Hard sell tactics often backfire.  

7. Automate and Schedule Social Media Posts

There are plenty of apps out there that let you “set it and forget it” with your social media posts. Hubspot, Hootsuite, Buffer or any other management app will allow you to curate your content and schedule posts. You can also see how the posts performed and optimize your content so that it gets more eyeballs. These tools are pretty intuitive and save you time.

8. Test Out Paid Promotions

After you’ve established your trustworthy voice and gained a healthy base of organic followers, you can experiment with boosting and paid advertisements. Consider the seasonal ebb and flow of your business and develop a budget so that you get the most bang for your buck. Most importantly, get creative so it resonates and engages with your customers. Have some fun with it!

Remember as a veteran you are setting an example for other former servicemen and women, showing them that their skills and talents apply to the business world. It is important that every single veteran understands the American Dream is within their reach, so document your experiments and accomplishments, share your works in progress and exchange ideas.  

To set you up for success in 2018, we created the ebook “5 Small Business Trends for Vet-owned Businesses.” You’ll get an entire section about new marketing trends including social media, how to use data-driven personalization, what are micro-influencers, live videos and why email marketing is so important. You’ll also learn more about customer experience, building business relationships, understanding small business financing and the importance of company culture. Download the ebook now.

This communication is provided for informational purposes only. It is not intended to be an advertisement, a solicitation, or constitute professional advice, including legal, financial,  or tax advice, nor is StreetShares providing advice on any particular situation.