How to Develop Your Social Media Marketing Blueprint?

Let’s be clear from the outset about social media marketing.

Most small businesses don’t have the money to hire a marketing whiz kid. In fact, many struggling medium-sized businesses have similar limitations – they need social media marketing to get out of their slump but the slump prevents them from investing in social media marketing. This refrain is so common that it’s deafeningly loud in the business world.

While funding is absolutely critical for various social media marketing, it isn’t so important for devising a decent blueprint to follow. If your business is short on social media marketing funding, then you’ll be better off devising your own blueprint rather than hiring “a specialist” to do it for you. After all, no one knows your business and your target audience better than you.

You will still need to learn the method for developing a social media marketing blueprint. It’s not rocket science. A social media marketing blueprint is nothing but a series of well-thought-out answers to carefully chosen questions. So long as you know what questions to ask, you should be able to develop a social marketing blueprint for your business. Here are those questions and how you should go about answering them.

What Platform Will Your Social Media Marketing Blueprint Focus On?

At no point in the history of the internet has social media been as advanced or as diverse as it is now. There are numerous social media platforms. Moreover, all of those platforms specialise in certain types of content and hence, certain types of audiences. This is one of the first things you need to consider while trying to answer this question i.e. what is your target audience like. The audiences of different social media platforms fall in different demographics.

Some will have younger users, some will vary on the basis of demographics, and some will vary on the basis of content type. You will need to figure out what your audience is like before choosing the social media platform where they hang out. Along with this, you should also consider what kind of resources you can put into your social media effort. Are you trying to independently create your social media presence? Do you have employees that you can use for content creation? Do you plan to outsource the work? These are all questions pertaining to resources that you should consider seriously before starting off something that you can’t finish.

Another criterion you need to consider while choosing your primary social media platforms is how active you can be. You can’t choose all the platforms and expect to do justice to them all. At the beginning, you’ll at least have to spend one hour per platform, if you want to create any significant traction. So, choose wisely.

What Will You Put In Your Social Media Biography?

Your social media biography will define how people view your business and your brand. Consider who reads it. It is read by those people who have come to your page the first time and want to learn more about you. Your social media biography or “about” is equivalent to their first impression about your brand.

To have an effect on your audience through your social media biography, you need to be able to capture their attention from the get-go. The way to do this is to use the right words in your bio. You can treat these words like keywords or words that will elicit an emotional response from your audience. However, you can’t just depend on keywords because audiences tend to get saturated with marketing keywords. Your keywords need to be functional and fresh.

To get the right emotional response, you’ll need to weave a story that revolves around what you have done and what you represent as opposed to who you are. Stories are well-known to be more effective in the marketing world than direct and hard sales pitches. The stories and keywords should also combine to answer the most important question of the audience – what is in it for me. While the keywords grab the audience’s attention, answering this question accurately will help in keeping that attention.

Finally, the biography needs to be natural. It can’t be so structured or sterilised that it looks like marketing copy because the audience of today is perpetually suffering from marketing fatigue. It is also worth remembering that the biography needs to be changed regularly. Putting it up once and never changing will see it becoming ineffective very soon.

What Will Be Your Social Media Persona?

Do you know that businesses also have personalities? In fact, businesses with the most distinct personalities tend to do better than the ones that are generic in nature. Consider big brands such as Apple, Coca-Cola, Pepsi, Amazon, Google, Microsoft, and Nike. All of these brands have unique personalities that permeate through their every marketing message. The problem, however, is finding your business’s personality.

Like everything mentioned previously, finding your business’s social media persona is also about asking the right questions. The trick is to see your business as a person. If it was a person, then what would be his traits? If it was a person then what kind of relationships will he form with individual clients or customers? You can even ask what kind of relationship your business will have with other businesses if it was a person.

What Will Be Your Social Media Posting Strategy?

Your social media marketing posting strategy can be defined fairly simply i.e. every aspect surrounding the posting of content. This means the frequency of your posts, the timing, the number of your posts, and most importantly the content in your post. There will be multiple elements that you will need to consider to devise your social media posting strategy.

First and foremost, you’ll need to see which industry you operate in and what your direct and most successful competitors are doing. Next, you’ll have to consider what the best times for posting is, in terms of which social media platform you’re targeting. Make no mistake; these vary from one platform to another. For example, people are more likely to tune into their Facebook feeds in the lunch hour than at the beginning or the end of their days. On the other hand, when it comes to LinkedIn, people tend to be active on the platform either the first hour or the last hour of their work schedule.

The number of posts you’ll need to put up to get traction will also vary. For instance, because Twitter posts are smaller and more concise than Facebook posts, you need to post three to five times more for the former than the latter.

Creating a social media marketing blueprint is like learning to ride a bike, to climb a mountain, to drive, to paint, to write, or anything else that you don’t know. It seems very daunting at first but the moment you get down to the nitty-gritties it stops being difficult. It may seem a challenge but all it will take from you is some research into the best practices and some honest introspection about what your business is and what you want it to be.

Social Media Mastery

STOP Wasting Hours Everyday on Social Media. Here Are The REAL SECRETS to Explosive Growth.

Social Media Mastery: A Comprehensive Guide to Strategic Growth

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You’ll find the steps and tips to equip you with exactly what you need to take full advantage of all that social media has to offer.

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  • Elevate your brand above the competition
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Digital Marketer

Rebekah is my go-to for all things strategy and social media.

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Stop guessing about social media and grab her guide and learn how you can strategically grow your social media.

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Social Media Strategist

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Timeless Social Media Marketing Strategies that You Should Start Using Now

Timeless Social Media Marketing Strategies that You Should Start Using Now

According to a Nielsen report, 19 to 25 percent of media time in our generation, from Millennials to Generation X, is spent on social media.

Also, based on the , it was revealed that more than 70 percent of users shop online.

All these findings point to the same conclusion: social media marketing, if done right, can do wonders for your ROI.

Marketing through social media, however, can be a tad tricky. For one thing, not many people go on Facebook or Twitter to buy stuff. In most cases, they go there to connect with friends and have fun.

This tells us that you first have to dive through some hoops before your social media marketing efforts can pay big dividends.

If you’re barely getting any sales or leads out of your social media marketing campaigns, then this guide is for you. I’m going to share with you timeless social media marketing strategies that can help skyrocket your online sales.

Let’s jump in!

1. Use social listening tools

Social listening is the process of monitoring conversations or mentions about your brand (or related keywords) on the Internet.

For the most part, it is used for reputation management, and it also helps business owners learn what their audiences’ sentiments are about their brand.

By keeping track of what your audiences’ are saying about your products and other industry-specific topics, you can come up with strategies that can help you get more sales and establish a better relationship with your audience.

A popular social media tracking tool that small business owners often use is SentiOne.

The platform is a reputation management and social listening software that helps users track and interpret mentions about their brands or related keywords.

It’s worth mentioning that SentiOne doesn’t just track mentions on social media sites, it also monitors forums, blogs, and other portals.

The users only have to enter their keywords in the platform, then SentiOne will start scouring the web for mentions.

Using the tool’s extensive search options and filters, users can narrow down their search and get better search results.

Thanks to the tool’s powerful analytics feature, you’ll also have access to data that can tell you whether your marketing campaigns are making a strong enough impact on your target audience, which platforms are getting the most mentions, and whether the mentions made about your brand are positive or negative (among other things).

Through this knowledge, you acquire insights about your audience through social listening, your chances of being able to create a winning social media marketing strategy drastically increases.

2. Offer online courses

Using online courses in conjunction with your social media marketing strategies can yield amazing results.

The thing with online courses is it encourages your audience to interact with you.

When you offer them courses — whether you do it for free or for a fee — your audience will have several reasons to reach out to you.

For one, they might contact you because they have questions about one of the methods shared in the course. They might also reach out to thank you for the powerful strategies that you’ve shared.

And if that isn’t enough, your audience might discuss among themselves — on your social media page — the things that they learned through your course, their breakthroughs, and their challenges.

The audience engagement you’ll stir through an online course can be your means to establish a stronger relationship with them. It can help build a cohesive and supportive community.

Of course, when you’ve established a level of trust with your community, it becomes easier to pitch your products and services to them.

The good news is, it isn’t hard to build online courses. With platforms like Kajabi, you’ll be able to setup your online course easily.

You can even create an entire sales funnel from within the platform.

With how simple the process is of creating an online course and the plethora of benefits you can garner from using one, you should start creating your online course right now.

3. Spy on your competitors

You’ll be amazed at how much value you can get from spying on your competitors.

Whether you’re running a Print on Demand (POD) business, a drop shipping one, or just selling your own products; you can have a better grasp on the best way to sell to your audience just by looking at your competitors’ posts in Facebook or their sponsored posts.

For example, if you check out one of your competitors’ post about their newly released features, you’ll get clues about pricing.

I checked’s Facebook posts and found this.

As you can see, one of Ahrefs’ prospect customers complained about their pricing.

If you’re in the same industry as Ahrefs, then you have an idea about what your customers might find expensive, or what is acceptable to them when it comes to pricing.

Of course, if you give research due diligence and continue reading the comments made on your competitors’ posts, you’ll see several bits of information that you’ll find useful.

Here’s another comment that I found at Ahrefs’ posts.

If there’s a feature that you’d like to add, yet you’re uncertain whether your audience might like it, the comments that your competitors have garnered about a similar feature can give you the validation you need.

There are several reasons that I’d like to point out about why spying on your competitors is very important:

  • Your competitors are targeting the same audience that you are targeting. That means, the data you acquired from your competitors about their audience is most likely relevant to your business.
  • Just by reading the comments on your competitors’ posts, you can figure out the burning problems that your audience is facing. From there, you’ll be able to create a service or product that can solve their problems.
  • When you study your competitors paid ads — the kind of images they’re using, their CTA, their choice of words, etc. — you’ll be able to learn from them without spending the money they used for their paid ads.

Parting Advice

As you continue to use the timeless marketing strategies that I’ve shared, it’s important that you take the time to evaluate your results.

That way, you can tweak the strategy to fit the dynamics of your business perfectly.

Also, if there are other effective (and actionable) social media marketing strategies that you’d like to share with the readers, then please share them in the comments section below. Cheers!


20 Social Media Marketing Tips for the Holiday Season

7-minute read

Every year, the holiday season seems to come out of nowhere! All of a sudden, you’re met with a flurry of tempting shopping deals and Christmas advertisements left and right.

The time between Thanksgiving and Christmas is considered to be a time of joy and togetherness, but also one of the biggest periods for online sales, and it keeps growing. Everyone, from big brands to small, is competing for the same space across social media, trying to reach out to their customer audiences and prompt them to act.

How can you stand out this holiday season?


Holiday campaigns for Facebook

1. Run a poll

As of November 2017, Facebook rolled out official polls for Newsfeed, with the option to add GIFs. Polls can be fun and festive, but also lend practical, valuable results. Compare two products against each-other or ask your followers for their opinion on something in the works!

There is no limit to how long your poll will stay open, so your holiday options are endless.

2. Bring out the visuals

So much of the Christmas spirit is represented by red and green festive decorations and magical images of a winter wonderland. Add images to your Facebook posts that reflect this, and tie in with the content you’re posting over the season.

Remember: All images, even Christmas ones, should be optimized for each social media platform for optimal performance.

3. Share a sweet story

‘Tis the season of joy and thankfulness. Use this time of year to practice the art of storytelling; tell a heartwarming story that will get readers into the holiday spirit, and encourage them to join the experience.

You can story-tell via a blog, an interview feature, a series of images or even a brief caption. The key is brand cohesion and a structure that invites your audience in.

4. Utilize key dates

Thanksgiving, Christmas and New Year’s aren’t the only events surrounding the holiday season. Make sure you’re aware of trending dates (such as #CocoaDay) that you can use to drive up engagement on Facebook.

Sendible has built an at-a-glance calendar for 2018 that highlights 114 of the most important events and days for marketers to schedule social media around! The calendar is color coded around event theme, and even includes month by month tips for marketers.

Don’t miss a trending date | Download our 2018 Social Media Calendar


Holiday campaigns for Twitter

5. Engage with your followers

If you’re already engaging with your followers and fans, bring some holiday cheer into the mix. A little personalization goes a long way. If you’re not actively engaging on social media, there’s no better time to start!

Use social listening tools, like Sendible, to keep track of people mentioning your brand so that you’re able to come back with outstanding responses quickly!

We can’t wait to see them onboard, Jackie! Thanks for trusting us with your precious cargo. ^LN

— Southwest Airlines (@SouthwestAir) December 21, 2016

6. Raise the holiday spirits by working with a local business

There are many ways to share the love during the holiday season. One way is to partner with businesses in your city to create something magical. This could be an event, a charity sponsorship or even a product.

Proud to partner w/ @UrbanspaceNYC @ this year’s Holiday Markets in NYC and celebrate the entrepreneurs who carefully craft their items, bringing their visions to life and making sure that every gift is perfect and ready to give. Learn more:

— Citi (@Citi) November 16, 2017

7. Run a knowledge sharing campaign with a unique hashtag

A unique hashtag will allow you to find and engage with participants quickly as well as track your results. Choose a hashtag that is festive and fun, but also represents your brand and/or the campaign. And if you’re stuck on what you should share, try answering frequently asked questions or research and publish some lesser-known facts about your brand or industry.

Introducing Ted’s Box Sets: A collection of blockbuster outfits for the stylish leading man. Packed with plenty of products for a great value gift, plus popcorn and two cinema tickets.

Shop now:

— Ted Baker (@ted_baker) November 29, 2017

8. Test paid ads on Twitter to invite users to visit your site/hidden promo

Running paid ads on Facebook is not only best practice but a necessity due to the continued decrease of organic reach. Not all customers actively hang out on Twitter, so you may want to give their paid ads a try.

With Twitter Ads, you can promote your already successful tweets (similar to boosting) to get more engagement in the form of retweets, likes and replies – the perfect fuel to power your knowledge sharing campaign or any other. You can also choose to advertise a hidden promo or direct people to your site and drive sign-ups or downloads. If you do have some spare budget, it could be worth giving Twitter Aads a try.

One delivery at a time, we’re spreading holiday cheer across the nation.

— U.S. Postal Service (@USPS) November 30, 2017


Holiday campaigns for Instagram

9. Hold a photo competition

Nothing says ‘Merry Christmas’ like a little friendly competition! There are several ways you can twist this; try something that involves using one of your products or something involved with your niche market. The winner can get a prize ranging from a free product or service to recognition on your blog.

Hold a holiday photo competition on InstagramHold a photo competition using Instagram Stories

10. Show off your holiday spirit

Connect with your audience by showing that you, or your brand, are just as in tune with the holidays as they are. You’ll get an audience that relates to you and is more apt to engage with this kind of content!

A post shared by Urban Outfitters (@urbanoutfitters) on

11. Maintain a theme

Serve your audience a consistent image throughout the holiday season by sticking to a theme, including colors and content. Marks & Spencer (M&S) is a lifestyle and home brand, so it’s fitting that they’re posting Instagram images that feature cozy, winter homes and quotes that play to a consumer’s senses around the holidays. It doesn’t have to be drastic, but your theme should be relevant!

Keep your holiday theme consistent on Instagram

12. Do a giveaway

Everyone loves a good giveaway, especially around this time of year when people are buying gifts for their loved ones! Think: What do you want to accomplish by having a giveaway? Are you looking for a brand ambassador, to raise brand awareness or to grow an email list? Think about these things when determining what you’ll give away and how you’ll set up the parameters.

A post shared by Gopherwood Guitars (@gopherwoodguitars) on


Holiday social media campaigns for YouTube

13. Do a giveaway (Pt. II)

Instagram isn’t the only place to host a giveaway! YouTube is a notoriously popular platform for giveaways because of how relational it is. You can have an in-depth conversation with your viewers about products, tools and services – and then give them an opportunity to win them! You can even re-post these long-form YouTube videos on other social media platforms to ensure maximum effectiveness and viewing potential.

14. Show off your favorite holiday products

Don’t hesitate to give an extra branding push through the holidays! Feature your own products, your clients’ products, products you’re affiliated with or products that make the holidays a little bit brighter. Show people why they need them by telling a story of where they come into use, or by giving a little demo.

15. Film a themed video related to your niche

Pick a theme and relate it back to your brand. Be smart here by utilizing topics that come into play around this time of year, such as thankfulness, joy and giving.

16. Try your hand at vlogging

Give the gift of insight! It can be seriously powerful to give people an insightful look into your brand, or one aspect of your organization, by taking things behind the scenes and allowing viewers to connect with you on a more personal level.


Holiday social media tips for LinkedIn

17. Share a bit of wisdom

LinkedIn is a platform built on connections and personal experiences. Share relatable quotes from your company page or a story on your timeline to connect with others and drive engagement. Equally, you can use this time to highlight the past year and what’s to come in the next. Keep it short, relevant and cheerful.

Share some wisdom on LinkedIn during the holidays

18. Showcase a charity

As mentioned previously, the idea of giving is at the forefront during this time of year. If there’s an organization that you’re affiliated with, promote this on LinkedIn to further drive impact and allow your connections to participate as well, or at least gain awareness.

Even if you don’t have a long-term affiliation,  consider participating in a service project or charity event as a company over the holidays, and bring awareness to them on LinkedIn (and don’t forget to tag their company name for additional organic reach).

Do good in the holiday season by featuring a charity on LinkedIn

19. Promote a holiday solution

Do you have something to offer businesses? LinkedIn is a smart place to be promoting solutions for busy employees across several fields. Make sure you’re addressing a problem or a need your target market will have over the holidays, and provide a solution with your product!

Promote a B2B solution on LinkedIn during the holidays

20. Invite connections to a public holiday party

Why not? As we mentioned, LinkedIn is a place to connect with industry professionals and build working relationships. If there’s an opportunity to co-mingle with new people, old clients or current prospects – put it out there.

Invite your LinkedIn connections to join a public holiday party

Go forth and make social media merry

Plan social media marketing campaigns for the holiday season

The most wonderful time of the year is also a wonderful time to take advantage of growth opportunities on social media. Although implementing every idea on social media isn’t realistic, you could see great results from a well-planned holiday campaign with content that suits each platform.

If you keep these examples in mind, you’ll be on your way towards spreading holiday cheer for your business and your customers in no time! What’s the best thing you’ve seen on social media so far this season? Let us know in the comments below!

Social Media ·

# social-media – Yesterday’s News

# social-media – Tuesday 2 January, 2018


# social-media – Sunday 31 December, 2017

# social-media – Friday 29 December, 2017

# social-media – Wednesday 27 December, 2017

# social-media – Monday 18 December, 2017

# social-media – Wednesday 13 December, 2017

From Business ETCSocial Media

# social-media – Tuesday 12 December, 2017

# social-media – Friday 8 December, 2017

From The Daily EdgeStop That

# social-media – Thursday 7 December, 2017

From Business ETCInsights

# social-media – Wednesday 6 December, 2017

# social-media – Thursday 30 November, 2017

# social-media – Wednesday 22 November, 2017

Social MediaThis post contains a poll

# social-media – Thursday 16 November, 2017

# social-media – Tuesday 31 October, 2017

# social-media – Sunday 8 October, 2017

# social-media – Sunday 1 October, 2017

# social-media – Thursday 28 September, 2017

# social-media – Sunday 17 September, 2017

# social-media – Friday 15 September, 2017

# social-media – Sunday 3 September, 2017

# social-media – Saturday 26 August, 2017

From The42Prank

# social-media – Thursday 24 August, 2017

From The Daily EdgeHashtag10

# social-media – Sunday 20 August, 2017

# social-media – Tuesday 15 August, 2017

# social-media – Monday 14 August, 2017

# social-media – Sunday 13 August, 2017

# social-media – Friday 11 August, 2017

# social-media – Sunday 30 July, 2017

# social-media – Saturday 29 July, 2017

# social-media – Friday 28 July, 2017

# social-media – Tuesday 25 July, 2017

Your SayThis post contains a poll

# social-media – Saturday 22 July, 2017

# social-media – Thursday 20 July, 2017

# social-media – Monday 17 July, 2017

# social-media – Sunday 16 July, 2017


How to Understand the Importance of a Social Media Marketing Funnel –

I’ve put together a hypothetical ‘Case Study’ to help better understand social media and content marketing efforts using a social media marketing funnel done right.

Boombiz Corp (imaginary) is a company that sells boomboxes and they’ve discovered social media and content marketing and are beginning to understand the efforts and the steps involved in growing their online business.

Because, their first thought and main concern was the success of that business online and getting their business noticed, they wanted to build an online identity for their brand while marketing and promoting their business,

Powerful success lessons they’ve learned…

    • Using several opportunities for driving traffic like Youtube traffic, content and other social media sharing.

Think for a moment about what that means.

  • BoomBiz Corp has learned how to move their ideal prospects from strangers to happy clients who become raving fans.

What did they do to get their social media marketing funnel in place and build a system around it?

They understood that most people don’t just land on a blog/website, or even click a link, and buy something the very first time they visit.

Step by step they built their social media marketing funnel.

  • Their funnel had steps that helped their prospective clients and site visitors become aware that they existed.
  • Taking them on a journey to the time they actually buy something.
So what happens in a social media marketing funnel?

Because they knew that most of their site’s visitors would just visit and leave…

BoomBiz Corp created a process that would bring traffic to their site and then guide their visitors through their funnel.

Here’s an example of how a typical site visitor came to their site and went through their funnel.

Just like this…


BoomBiz Corp set off building awareness by researching and planning the different ways that people could become aware of their brand.

Their site visitors may first learn about them from sharing posts, articles, and content on social media.

BoomBiz Corp started to understand social media and content marketing and began putting out their best content to help their site get traffic through awareness.

The did this because they now knew their content could grow faster and go farther on social media.


Next they started to focus in on growing a community of people who had shown an interest in what you have to say.

Social media, well is ‘social’, and actually is about building and connecting with your community.

This was their audience and their site visitors.

They found that taking control of their power in the type of content they shared was important for them to get more engagement and more reach on their social networks.

Building their social media marketing funnel helped get a better understanding of what they needed to do on a regular basis.

BoomBiz Corp now knows that great content is the important motivation for a person to join their community.

  • So they wanted to make their content so valuable that their audience would want to keep receiving their awesomely valuable content sharing on a regular basis through their system.

BoomBiz Corp posted a great article in all of their social media communities about their free and valuable optin offer – consistently.

Their optin offer was an eBook about how and why boomboxes can offer a great way to have more autonomous learning and grow more independent through music. Sharing resources like bluetooth wireless technology that could allow their audience to play music and CD’s even easier and quicker.

They titled their free optin gift “How to Create a Simple Sound System Step by Step” and their post captured a targeted audience at the very top of the funnel.

While this community of prospective clients may not even be thinking about how to create their sound system to help them grow through music and CD’s, BoomBiz Corp has their attention now and knows they want more of this type of information to guide them through the funnel.

The post and content was shared by their community and followers which led to an increase in their social media followers and visitors to their online site.

Do you see the value here?

  • Inspired social sharing – They understood that their own community had their own network of followers that could attract to more possibilities of growing their community, traffic, and email lists.
  • Of course, BoomBiz Corp encouraged their community to share and they joined online groups to help their information get more attention.

Their optins now have started their email marketing with a “BANG”!

  1. SALES

In each stage of their funnel, BoomBiz Corp learned to understand social media and content marketing was not enough to get someone into their community and stay on.

They wanted raving fans!


A system to nurture their audience and nudge them toward the next stage in the funnel was put into action.

How did they do that?

  • They routinely created valuable content;
  • Kept their community engaged;
  • Promoted their posts and free optin offer;
  • All to help their audience continue to move down their funnel.

Now they had a growing online community.

Their next step was turning them into new and returning clients!

Of course…

Their email marketing now had a list of subscribers that they could send regular targeted training and promotional information to and help them further down their funnel.

But here’s the best news…

Each new contact at the beginning of their funnel was really the first ‘transaction’ with a new prospect.

BoomBiz Corp was giving (trading) with their audience something of great value (interesting content) for their email information.

Now the goal of this type of funnel is to successfully turn a member of your community, a follower, into a new client, and raving fan for your business.

Then retain that client’s interest and get them to buy again!

What about you?

How could you be, or are already using a funnel? How is it working for you?

Using a funnel like this is a system that drives your prospects through your funnel and is vital for anyone who is serious about social media marketing.

  • You’ll be ‘social’ as you’re nurturing relationships;
  • Offering them what they want,
  • AND…how they want to receive it from you.

So that in the end …

You’ll be putting your audience at the center of your marketing world.

Your efforts will be to create a true win-win for them and your own funnel system.

Your social media marketing funnel allows you more visibility with your audience. Relevance being one of the most important drivers of success on Facebook. Facebook is something we continue to learn, relearn, and implement – I invite you to…