Social Media Marketing In 2017 Bundle

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The Complete Social Media Marketing and Management Course

Optimize Six of the Most Popular Social Networks for Personal & Business Success

    Social media platforms have made great strides into becoming monetization tools for businesses and entrepreneurial individuals. This course gives you an exclusive look into Facebook, YouTube, Twitter, LinkedIn, Google+, Pinterest, and Instagram from a business perspective, teaching you how to build a following on each and turn their engagement into dollars.

    • Access 98 lectures & 6.5 hours of content 24/7
    • Understand how to build trust & increase your followers on Facebook pages
    • Explore the creator studio, the community tab, & YouTube channel features
    • Learn what types of tweets get the best engagement on Twitter
    • Review how to make an elite LinkedIn profile & raise your influencer stats
    • Set up a Pinterest business account & see how to join as a business or convert your personal account
    • Look into the Google+ business page insights plus opportunities for SEO & page optimization
    • Discover a strategy for getting Instagram followers fast

    Jerry Banfield has been an online entrepreneur since 2011, having served hundreds of clients in over 20 countries and managed billions of Facebook ads. He has learned how to drive large amounts of organic Google and YouTube traffic to his website, and teaches online courses sharing his experience with students worldwide. A member of the MENSAsociety, Jerry holds degrees from the University of South Carolina and the University of South Florida.

    • Length of time users can access this course: lifetime
    • Access options: web streaming, mobile streaming
    • Certification of completion not included
    • Redemption deadline: redeem your code within 30 days of purchase
    • Experience level required: all levels

    Course Outline

    • Welcome to Learning Social Media Marketing with Stories!
      • Course introduction and overview.
      • Share your story! Post your social media marketing story in the discussions!
      • How is the course structured? How to use it?
    • Which social media platform to use and learn first? How to get started?
      • How to figure out what to learn next in social media marketing.
      • Know about the law of averaging principle in human psychology.
      • Facebook is amazing for building healthy long term relationships online. (2:50)
      • YouTube is incredible for organic search traffic that provides leads and sales. (3:23)
      • Twitter can be your website’s number one traffic source. (2:27)
      • LinkedIn can get you found for a better job and connect you with new clients. (2:25)
      • Google+ is essential for restaurants and local businesses. (3:03)
      • Pinterest is where your fashion and home improvement products can take off! (2:27)
      • Instagram is unmatched for sharing photos and getting an audience fast.
    • Facebook.
      • Most activity on Facebook occurs in the newsfeed and in messages.
      • Your Facebook timeline is a place where you build trust and relationships.
      • If you are not sure what you are doing yet, stick to a personal profile. (3:52)
      • Should you use a Facebook page, Facebook group, or your Facebook profile?
      • When is it worth it to make a Facebook page? My new page vs my first page. (5:25)
      • Making a Facebook page branded with my name is my long term solution.
      • Changing your profile picture on Facebook is the easiest way to get likes. (1:54)
      • What type of status will get the most clicks, likes, comments, and shares? (2:38)
      • How to get people you don’t know to accept you as a friend on Facebook.
      • I wanted a lot of Facebook likes to make my website popular. Here’s what I got.
      • The Facebook messaging strategy that got me hundreds of clients for free.
      • Where to get help from Facebook when you have problems? (2:18)
      • What strategy I am using for Facebook posts and my page today. (3:44)
      • Overview of what I am doing now with my Facebook ads. (3:00)
      • How to quickly make effective Facebook ad campaigns.
    • YouTube.
      • YouTube is awesome for organic search traffic and long term viral growth.
      • Welcome to YouTube! Here are the two places people spend time with you. (3:41)
      • Introduction to the YouTube creator studio + 1 thing most critical for success. (2:35)
      • Uploading new YouTube videos and looking at your analytics is the key to success
      • Your community on YouTube is where you turn your work into gold.
      • Your YouTube channel features explained including how to get a subscribe button. (4:44)
      • Thinking global first on YouTube is your path to local domination.
      • Easy ways to make viral YouTube videos based on my experience with 20+ videos. (1:31)
      • How I made my first viral video on YouTube with Google hangouts on air.
      • Making a viral YouTube video with the YouTube editor. (6:24)
      • How to make a YouTube video without even filming using someone else’s video.
      • Making viral video game YouTube videos with elgato game capture HD. (5:38)
      • Make a viral YouTube video easy! High demand topic with low competition!
      • How did I get 100,000+ YouTube views on a video in 2 weeks?
      • Hiring freelancers to produce videos on in demand subjects.
      • Summary of how I make viral videos on YouTube. (2:25)
    • Twitter.
      • What is Twitter best for? Website traffic and social proof.
      • Welcome to Twitter! Learn the basics right here. (3:07)
      • What type of tweet gets the best engagement? What does Google do? (1:48)
      • How to make a picture tweet that fills the timeline for people following you. (2:30)
      • How did I get so many followers on Twitter? (3:19)
      • How to search for the right people to follow and your ideal followers on Twitter
      • How following people on Twitter earns me so many followers. (2:36)
      • Unfollowing people not following you back is the key to building your followers.
      • Auto posting new YouTube videos uploaded to Twitter. (1:43)
      • Autoposting with HootSuite is how I reach my Twitter followers 24/7. (3:50)
      • How to combine Facebook and Twitter to get boosted organic reach with CoPromote.
    • LinkedIn.
      • What is most important on LinkedIn and what are the basic features? (3:08)
      • How I made an all star LinkedIn profile and how you can too!
      • Getting the perfect LinkedIn profile picture. You will not believe the one I use (3:06)
      • How to make a powerful LinkedIn profile summary optimized for SEO. (3:56)
      • Using media in the summary section of your LinkedIn profile. (2:15)
      • Strategies for adding connections on LinkedIn. (3:51)
      • A powerful strategy using LinkedIn posts to get people reading your blog.
      • If you want people to read your blog, start blogging on LinkedIn.
      • LinkedIn messaging for connections, relationships, and leads. (3:42)
      • LinkedIn groups are where you do expand your network on LinkedIn. (3:53)
      • LinkedIn Pulse has your news and is where you can get your organic traffic.
      • How to search for jobs and find better jobs to apply to on LinkedIn jobs.
      • LinkedIn premium accounts explained. (1:55)
    • Pinterest.
      • The Pinterest homepage and thank you for learning about Pinterest with me! (1:20)
      • How to make a pin on Pinterest from a website. (1:29)
      • Pinterest profile overview. What are boards on Pinterest? (1:53)
      • Pinterest demographics explained for 2015: mostly young and middle aged women!
      • How organic engagement on Pinterest happens with pins in of the newsfeed.
      • Pinning onto a board in Pinterest is like putting a note in your scrapbook.
      • How you can engage with pins on Pinterest, like Pins, and share Pins on Facebook (1:19)
      • How to add followers and get followers on Pinterest by adding friends. (3:06)
      • Pinterest boards! How to make a board and make a pin to it. (6:41)
      • Pinterest boards explained in depth with examples of following just one board. (5:13)
      • Where notifications are on Pinterest and how you can see who is following you.
      • Pinterest business account. How to join as a business or convert your personal. (2:03)
      • Pinterest analytics available for businesses show you impressions and audience! (1:55)
    • Google+
      • What is Google+ best for? Search engine ranking and YouTube engagement.
      • Welcome to Google+! See the basic functions such as +1, circles, and newsfeed. (2:44)
      • The Google plus business page is the #1 value Google plus offers. (3:30)
      • Google plus for business overview and basic features. (3:58)
      • Google+ business page insights plus opportunities for SEO and page optimization. (4:19)
      • Verifying a Google plus business page + deleting your Google plus business page. (3:07)
      • How to get reviews on Google+, leave a review, and find reviews you have written
      • The easiest place to build Google plus organic engagement is on YouTube. (3:10)
      • How to find people you know with circles in Google plus and add people quickly.
    • Instagram
      • How I got 500 new followers on instagram easy!
    • How I failed my way into success with social media marketing!
      • 40,000 students on Udemy mostly from Facebook marketing.
      • My failures with social media marketing led to me learning enough to teach it!
      • What am I doing on social media now? Where am I spending my time and ad budget?
    • I Failed to Promote My Own Website on Social Media so I Offered to Help Others!
      • Was my first profitable website a success or failure with Facebook marketing?
      • Twitter SEO victory and account suspension.
      • My first painful failure on YouTube with a copyright notice strike penalty.
      • Who gets their LinkedIn account suspended? I did at least make one sale.
      • Two mentions nationwide in business journals for ruining a social media contest.

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    Twitter Marketing for 100,000+ Free Followers in 2017

    Discover Twitter Tools & Tricks to Build & Monetize a Following

      On Twitter, followers translate to web traffic, sales, sponsored tweet opportunities, YouTube views, and SEO boosts for your websites. All of those can mean big money in your or your business’ pockets. This course dives into a tried and true formula to generate Twitter followers fast so you can make immediate moves to monetize your account.

      • Access 49 lectures & 4 hours of content 24/7
      • Learn how to generate 100,000 followers fast
      • Understand how to use HootSuite, CoPromote, Izea, Fiverr, & other tools to optimize Twitter

      Jerry Banfield has been an online entrepreneur since 2011, having served hundreds of clients in over 20 countries and managed billions of Facebook ads. He has learned how to drive large amounts of organic Google and YouTube traffic to his website, and teaches online courses sharing his experience with students worldwide. A member of the MENSAsociety, Jerry holds degrees from the University of South Carolina and the University of South Florida.

      • Length of time users can access this course: lifetime
      • Access options: web streaming, mobile streaming
      • Certification of completion not included
      • Redemption deadline: redeem your code within 30 days of purchase
      • Experience level required: all levels

      Course Outline

      • Introduction and Overview
        • What does this course include and why will you enjoy it?
        • Your final exam: pass 2,000 new followers on your Twitter account
        • Questions? See how to get the most value out of this course and get more help!
      • Building your twitter followers free
        • Summary of the entire process for building your Twitter following free.
        • Unfollowers for following and following back
        • In depth unfollowers complete strategy
        • How to choose which users to copy following on Twitter and find people to follow
        • How to make a small niche following by only following a few people.
        • How to use Tweepi, an alternative to unfollowers with more niche targeting.
      • Getting more organic engagement and conversion from your tweets.
        • Using pictures to get retweets and favorites
        • Formatting tweets for maximum engagement with YouTube videos
        • Free organic engagement with copromote: share between Facebook and Twitter free!
        • Hootsuite fast auto posting strategy using Microsoft Excel to schedule tweets.
        • Twitter analytics tutorial for seeing your ROI with tweets and followers
      • Can you actually get paid to tweet? Find out!
        • Fiverr gigs for tweets on your account
        • Fiverr hands on creation and promotion of a pay to tweet gig
        • Fiverr versus Izea. Which is better? Overall Fiverr is definitely better.
        • Getting paid to tweet with Izea: overview and hands on
        • Izea getting paid to tweet different strategy and summary to bid fast
        • Izea Followup: $25 for two tweets!
      • Course Summary
        • Wrap up with a look at my progress and questions about yours.
        • Twitter is the traffic really worth it, ROI, and long term SEO benefits.
      • 2017 Updates from the original class that got me 100,000 followers!
        • Basics of using Twitter and getting engagement (4:31)
        • My Twitter profile picture and cover photo strategy (3:11)
        • The ever evolving and challenging Twitter biography (5:09)
        • Pinned tweets for generating leads and relationships (4:41)
        • Introduction to Manageflitter for Twitter (3:12)
        • Pricing for free, pro, and business in Manageflitter (2:39)
        • ManageFlitter affiliate program (1:47)
        • The best feature in ManageFlitter is outsourced following and unfollowing (5:36)
        • Pricing for adding more remote management options (1:38)
        • Unfollowing thousands fast with Unfollow tools (5:30)
        • Following back fast and finding new followers with Follow tools (5:26)
        • Powerpost for scheduling tweets at the best times automatically (3:11)
        • Using RSS feeds with PowerPost for scheduling a lot of tweets fast from a podcast or blog (3:00)
        • Suggested Content for a library of fresh tweets (2:05)
        • PowerPost Bulk Import (1:21)
        • Enhanced analytics showing influence score, spam probability, and times listed (2:03)
        • At inbox for making conversations easily (3:52)
        • How to get more engagement on Twitter? (4:19)
        • 1 month update from February 2017! (2:02)
        • Thank you for finishing Twitter 2017 (0:44)
      • Bonus Material: Questions Answered!
        • Using Fiverr to buy followers to speed up the initial growth.
        • How to write tweets quickly for bulk sharing in Excel with bitly and HoutSuite
        • How to get people to write your tweets by hiring freelancers on Fiverr or oDesk.
        • Using HootSuite to make bulk tweets
        • HootSuite bulk scheduling uploading with excel and working through errors
        • TrueTwit validation with unfollowers and building Twitter followers
        • How to build a local Twitter following for a small business using Tweepi

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      The Complete YouTube Channel Course: Get Paid to Make Videos

      Go Viral, Reach the Top of the YouTube Charts, & Get Paid to Do It

        You may have heard something about the YouTube content revolution that is changing the way young people access original content. Well, yes, it’s happening, and the barriers to entry for content creators are lower than ever. That means the opportunities to make money on YouTube by making your own videos are greater than ever, and this course will teach you how to take advantage.

        • Access 57 lectures & 6 hours of content 24/7
        • Seamlessly upload new videos to your channel
        • Improve your YouTube channel to gain more followers
        • Understand what equipment is needed for filming
        • Create your own YouTube tutorials to monetize your knowledge
        • Study SEO tactics like titles, tagging & descriptions
        • Create eye-catching thumbnails consistent w/ your brand presence
        • Utilize Google AdWords
        • Remove & follow up on copyright strikes

        Jerry Banfield has been an online entrepreneur since 2011, having served hundreds of clients in over 20 countries and managed billions of Facebook ads. He has learned how to drive large amounts of organic Google and YouTube traffic to his website, and teaches online courses sharing his experience with students worldwide. A member of the MENSAsociety, Jerry holds degrees from the University of South Carolina and the University of South Florida.

        • Length of time users can access this course: lifetime
        • Access options: web streaming, mobile streaming
        • Certification of completion not included
        • Redemption deadline: redeem your code within 30 days of purchase
        • Experience level required: all levels

        Course Outline

        • Fast start! Feel the value you get out of this course immediately!
          • What do you want to make videos about? What have you done already on YouTube?
          • YouTube channel success second step. Upload a new video now!
          • YouTube channel success third step. What are you doing well? What can improve?
          • My filming setup. See what equipment I use to film all of my videos on YouTube.
          • What have you done so far?
        • Inside my YouTube channel
          • You will be able to do anything you want to on YouTube after taking this course!
          • 2014 Rapid Growth on YouTube Search
          • Questions? See how to get the most value out of this course and get more help!
          • Create and upload your first viral YouTube video right after watching this!
        • Ways to Make Money on YouTube.
          • Start on YouTube and then work your way into making Udemy courses
          • Case study of how to make new viral YouTube videos + earn with Google AdSense.
          • $2,500 per sale from YouTube tutorial videos with an “email for more help” link.
          • Patreon allows you to get paid to make YouTube videos and more!
          • Get paid to make YouTube videos by adding fan funding to your YouTube channel.
          • I challenge you now to find a type of video you can make one of every single day
        • The YouTube Video Editor is a Powerful Tool for Making Your Own Videos Fast!
          • Introduction to the YouTube video editor and how to get free videos you can use!
          • How to make a niche topic video using the YouTube video editor + add your audio
        • YouTube SEO: Optimizing Titles, Tags, and Descriptions for Video Views.
          • YouTube video uploading title, tagging, and description walkthrough
          • YouTube title optimization tips for YouTube search and YouTube suggested video
          • YouTube tagging tutorial in depth for maximizing suggested video views.
          • YouTube video descriptions in depth. Long descriptions are WAY better!
          • YouTube Title, Tags, and Description Character Limits.
          • Adding YouTube annotations
          • YouTube Keyword tool for expanding your description and making a better title.
          • Adding a secret tag to increase suggested video views on your youtube channel
          • Proof these YouTube strategies are working rapidly for me now making this course
        • YouTube thumbnails are key for free suggested video views and search clicks.
          • How to make a great YouTube thumbnail with Canva based on data.
          • YouTube thumbnail creation simply with Fiverr
          • YouTube thumbails in search ranking for branding consistently and getting clicks
        • YouTube Analytics are the Secret to Optimizing Your YouTube Channel for Success!
          • Introduction to YouTube analytics including views, minutes watched + top videos.
          • YouTube analytics traffic sources explained for YouTube search + suggested video
          • YouTube subscriber analytics tab explained for how to know which videos get subs
          • YouTube search analytics how to get more than only top 25 entities available
          • How to spy on your competitor’s keywords on YouTube and optimize your video rank
          • YouTube ranking secrets: how to push from third up to number one in the rankings
          • Optimizing your YouTube video tags, title, and description based on analytics.
        • YouTube Video Ranking with Google AdWords for Video
          • See how YouTube advertising has been the key to my channel’s consistent growth.
          • YouTube advertising tutorial 2015 with Google AdWords for video.
          • YouTube ads for Udemy course sales: Hands on YouTube advertising tutorial 2015.
          • YouTube advertising for direct clicks to sales after making the global campaign.
        • YouTube Comments, Engagement, and Community Interactions.
          • YouTube comments and engagement explained why it is valuable for growth.
          • I try to answer every comment on my YouTube channel. Think 80/20 here!
          • How to add your biggest YouTube fans to a Google plus circle with three clicks
        • YouTube Viral Video Launch Process
          • YouTube viral video creation fast tutorial and overview.
          • YouTube viral video launch day 2 reviewing the ad campaign and initial views.
        • My video production process from start to finish
          • Filming videos in 1080p HD easy with Camtasia Sutdio
          • My new filming system using iPhone with iRig HD mic + screen capture software.
          • Why I upload videos 1 to 3 at a time and try to do it each day.
          • How to handle copyright claims and avoid getting flagged for copyright.
        • Live streaming on YouTube is a big thing that is here right now!
          • YouTube live streaming launched my first viral video! See how to get started.
          • How to setup your first live event or live stream on YouTube.
          • Getting the live stream for a video game started with elgato game capture HD.
          • Challenges: YouTube export error setting up my live stream. Twitch lagging.
        • How to solve problems on YouTube.
          • Copyright strikes on YouTube: how to follow up and appeal.
          • How to remove a YouTube copyright strike and complete the counter notification.
        • Bonus Materials and Course Summary!
          • YouTube connected me with a way of living that is awesome. How can you do it?

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        Best Facebook Marketing and Advertising Class for 2017

        Use Integrated Facebook Tools to Build an Effective Marketing Strategy

          More and more companies are enlisting full scale Facebook marketing teams as the world’s largest social media platform continues to improve its monetization offerings. Over this course, you’ll understand how to best utilize Facebook Live, Messenger, and other tools to develop a steadfast marketing strategy.

          • Access 55 lectures & 14 hours of content 24/7
          • Learn strategies for increasing engagement using Facebook Live & Messenger
          • Analyze messaging techniques for individuals as well as groups
          • Look inside a Facebook marketing page to see the strategies that work
          • Understand how to create page posts for maximum impact

          Jerry Banfield has been an online entrepreneur since 2011, having served hundreds of clients in over 20 countries and managed billions of Facebook ads. He has learned how to drive large amounts of organic Google and YouTube traffic to his website, and teaches online courses sharing his experience with students worldwide. A member of the MENSAsociety, Jerry holds degrees from the University of South Carolina and the University of South Florida.

          • Length of time users can access this course: lifetime
          • Access options: web streaming, mobile streaming
          • Certification of completion not included
          • Redemption deadline: redeem your code within 30 days of purchase
          • Experience level required: all levels

          Course Outline

          • Welcome! Why will you love this course?
            • Thank you for enrolling! How is the class setup for your maximum return (9:58)
          • The best Facebook marketing strategies for 2017!
            • Best Facebook marketing strategy for 2017 (6:39)
            • Best Easy Facebook marketing strategy for 2017 (11:46)
            • Best Facebook messaging strategy for 2017 (22:07)
            • Within 5 minutes, positive replies come back (2:06)
            • The best Facebook marketing happens with my profile (13:30)
            • Facebook groups are powerful for networking and learning (14:36)
            • What works best for marketing with Facebook pages (9:47)
            • Facebook page insights tutorial (9:38)
            • Facebook page post creation tutorial (11:24)
            • Facebook page profile picture and cover photo creation (9:12)
            • Graphic design tutorial with canva for the Facebook page cover photo picture (9:19)
          • Best Facebook advertising tips for 2017!
            • Start learning about Facebook ads here (2:22)
            • The Best Facebook Ad I Ever Created on 10,000 Tested (25:03)
            • Scaling up the best Facebook ad I ever created (21:29)
            • How I analyze and improve my ads over time (18:43)
            • Getting a Facebook ad mainstream and expanding targeting (29:00)
            • The Facebook ads strategy I was using in 2016! (18:31)
            • Making an ideal offer for Facebook ads (16:28)
            • Facebook ads power editor tutorial (15:24)
            • Boosting a post with a page post engagement ad (15:22)
            • Why I took a month off of advertising on Facebook (20:01)
            • The benefits of taking a break from Facebook ads (13:28)
            • The best I can do is make a business I would enjoy working with as a customer (18:00)
            • 7.2 million views on my most viral video on Facebook (11:18)
            • Give and take on Facebook (8:55)
            • Live questions and answers about Facebook, YouTube, and working online (17:12)
          • Principles for success on Facebook!
            • Start listening to my Facebook marketing and advertising audio lectures here (1:12)
            • Starting with why! (20:37)
            • Understand how you act as a user and you will see what you can do as a giver! (19:03)
            • All feedback received is helpful! (24:40)
            • What works on you might work on others! (12:29)
            • What is working the very best today for me on Facebook? (13:31)
            • Lipstick on a pig! (19:35)
            • Case study with a shop owner. (20:59)
            • What is the most powerful way to use Facebook for getting organic reach? (20:40)
            • Video is the most powerful form of communication online today. (18:39)
            • How to make magnificent videos on Facebook! (17:11)
            • The power of producing videos daily! (19:21)
            • How easy is it to start making videos on Facebook? (20:34)
            • Branding on Facebook (19:42)
            • The importance of knowing exactly who the potential client is. (19:00)
            • Personal Facebook profiles have amazing power! (19:30)
            • My personal profile helped me start and grow my business first. (15:41)
            • Working at the right pace. (15:43)
            • How to know if I am working on the right pace! (15:19)
            • Facebook groups are the easiest way to reach the newsfeed. (11:56)
            • Facebook groups help make personal connections and are great for learning! (18:26)
            • Facebook pages and advertising explained. (16:10)
            • Your first Facebook page likes should be friends and family. (16:57)
            • My ideal Facebook marketing and advertising strategy. (17:07)
            • Daily progress rather than perfection! (12:02)
            • Alternatives to making videos. (11:16)
            • The best tips and tricks I know for Facebook. (4:58)
            • Would you help me teach this Facebook marketing and advertising class by sharing your class project (4:28)

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          Instagram Marketing Crash Course for Entrepreneurs

          Use Instagram to Build Your Audience, Your Brand, & Your Business

            Instagram is one of the hottest emerging social media channels for commerce, and this course aims to teach you how to harness it to build your brand. Through practical strategies, methods, and tips, you’ll learn how to build an audience from scratch, gain thousands of new followers, and make money with Instagram.

            • Access 23 lectures & 2 hours of content 24/7
            • Learn how to get thousands of new followers
            • Discover tips for building a strong brand on Instagram
            • Create images that engage & attract people
            • Use videos the right way
            • Monetize your activity on Instagram

            Sorin Constantin has been an Online Entrepreneur since 2011 and Network Marketing Professional since 2013. In the last few years he has started more projects with success in the online world in e-commerce and affiliate marketing and managed to sell more than $500,000 in products and services. Sorin has studied and developed two network marketing businesses.

            • Length of time users can access this course: lifetime
            • Access options: web streaming, mobile streaming
            • Certification of completion not included
            • Redemption deadline: redeem your code within 30 days of purchase
            • Experience level required: all levels

            Course Outline

            • Welcome To Instagram Marketing – Tactics To Get More Followers
              • Top 5 Instagram Tactics to get More Followers and How Top Brands are Using Them (12:48)
              • Top 5 Instagram Tactics to get More Followers and How Top Brands are Using Them Part 2 (11:31)
            • 5 Strategies That Will Help You To Build Your Brand On Instagram
              • Top 5 Strategies To Build Your Brand On Instagram (16:29)
            • 3 Apps That Will Help You To Create Artisitic Images With Quotes For Instagram
              • Introduction to the 3 apps and the process (3:09)
              • How to use Prisma (4:11)
              • How to find great quotes to add to your images (3:54)
              • How to add the quotes / texts to your images with Phonto (7:04)
            • 8 Tips for Increasing Your Brand Awareness on Instagram
              • Introduction to brand building on Instagram and the 8 tips (2:45)
              • Tip 1 (1:50)
              • Tip 2 (2:02)
              • Tip 3 (1:28)
              • Tip 4 (1:14)
              • Tip 5 (1:43)
              • Tip 6 (1:42)
              • Tip 7 (1:30)
              • Tip 8 (2:09)
            • Methods To Use Instagram Stories Effectively
              • Learn How To Instagram Stories Effectively (11:00)
            • 5 Ways To Build A Business On Instagram
              • Method 1 – Promote Your Own Business (2:51)
              • Method 2 – Use Affiliate Marketing (4:10)
              • Method 3 – Use Shared Economy Business Models (3:14)
              • Method 4 – Selling Your Account (2:38)
              • Method 5 – Find Sponsorhips For Advertising (4:01)
            • Monetize Your Instagram Audience And Traffic With These 7 Platforms
              • The 7 platforms that will help you to monetize your Instagram account. (13:33)

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            The Pinterest Marketing And Ads Blueprint

            Create Great Pinterest Campaigns & Drive Engagement for Better Results

              One of the central challenges of marketing through social media is sorting through buyers and sellers to get a high conversion rate. On many platforms you have to invest big to get a sustainable conversion. However, the vast majority of Pinterest is comprised of buyers, which means well-targeted campaigns have a much higher success rate. This course teaches you how to use Pinterest as a powerful marketing channel and build a brand.

              • Access 12 lectures & 1 hour of content 24/7
              • Understand how Pinterest works & how you can use it
              • Learn the main benefits of using Pinterest as a marketing channel
              • Create long term results from your campaigns
              • Get over 1000 repins on single post/pin you make
              • Drive engagement w/ your pins
              • Use Pinterest for business & paid campaigns
              • Discover tips for maximizing your results from sponsored ads & campaigns
              • Track your results & optimize your strategy

              Sorin Constantin has been an Online Entrepreneur since 2011 and Network Marketing Professional since 2013. In the last few years he has started more projects with success in the online world in e-commerce and affiliate marketing and managed to sell more than $500,000 in products and services. Sorin has studied and developed two network marketing businesses.

              • Length of time users can access this course: lifetime
              • Access options: web streaming, mobile streaming
              • Certification of completion not included
              • Redemption deadline: redeem your code within 30 days of purchase
              • Experience level required: all levels

              Course Outline

              • Start Your Journey Here!
                • Introduction to this course! (9:38)
                • Which are the most popular niches on Pinterest? (2:46)
              • Things To Do Before Launching Pinterest Ads
                • How To Create A Pinterest Ads Account (2:47)
                • Learn How To Create Beautiful & Actionable Pins (15:22)
                • Case study: How I Got Over 1000 Repins On My Pin (1:23)
              • Get Started with Pinterest Ads
                • Master the Dashboard (3:47)
                • Tracking your Campaigns and Results (7:10)
              • Pinterest Ads Tips and Tricks for OUTSTANDING PERFORMANCES
                • Tip 1 – This will get you lower CPC and MORE SALES! (3:33)
                • Tip 2 – The riches are in the RIGHT TARGETING! (3:40)
                • Tip 3 – Setup yourself for EXPONENTIAL GROWTH! (3:07)
                • Tip 4 – This can help you INCREASE ENGAGEMENT with over 50% (2:23)
                • Tip 5 – Reverse Marketing Opportunities (3:51)

              Source

              https://academy.sciencealert.com/sales/social-media-bundle

              10 Things to Avoid in Social Media Marketing

              Social media users are growing at a massive pace. The number of active social media users has already surpassed 2.5 billion users, and that number is only expected to rise in the coming years. These people spend a lot of time on various social media platforms, which forces both small and big businesses alike to spend a lot of money on social media marketing campaigns.

              According to a 2015 study from Regalix, 94 percent of B2B marketers surveyed said the key objective of social media marketing was to increase brand awareness. But, there are numerous businesses that have not been able to get the desired return from their social media marketing campaigns. The key to getting a greater return from any marketing campaign is a strategy. You need to have an effective strategy to get the return you’re looking for. When creating a strategy for social media, it’s important to first take note of common mistakes and avoid them.

              What are the top 10 mistakes to avoid?

              There are plenty of mistakes you can make while launching a social media marketing campaign. If we listed out all the minor mistakes often made, we would be here all day. Instead, we will only focus on 10 common mistakes that you are more likely to do when you start getting involved in the social media marketing.

              1. Ignoring data

              In today’s world, you cannot expect to see success in any business without a plan and analysis. To know what actions to take or what types of strategy may work out, you need to analyze the data.

              Thankfully, getting your hands on data is not as difficult as it used to be in the past. Nowadays, you can easily get required information within a matter of minutes. All you need to do is search and find the right kind of tools. There are plenty of studies done by the researchers, and there are plenty of tools that can provide you with real-time data on your performance. For example, Facebook offers an “Insights” section on pages that offers a variety of statistics on how well posts on a particular page are performing. There are also many third-party tools that can be utilized for measuring your social media marketing campaign’s performance. AgoraPulse and Keyhole are two excellent tools that allow marketers to track their social performance. Dig deep into that information before you start making a plan for your campaign.

              2. Being careless with your stories

              Remember that what you share on your social media accounts contributes to the image of your brand. Whether you share your story on Facebook, Twitter, or other social media accounts, you need to make sure you make a good impression and connect with your audience. You do not want to leave your audience with a bad impression. Before sharing your stories, you should ask yourself some important questions:

              • Is my story interesting?
              • Does my story provide value to your followers?
              • Are my posts only asking people to purchase your products and services?

              When people decide to follow your page or channel, they expect you to post something of value. Do not only promote your products and your company. Instead, you should post something interesting and start engaging with your followers. For example, you could write a blog post about an interesting topic related to your niche and then post a link with a creative call-to-action on your Facebook page. You could also post interesting “behind the scenes” moments to help your customers connect with your business on a more personal level.

              3. Going off topic

              It was already mentioned that you need to cover interesting topics that relate to your product but are not explicitly your product. While you do that, it is important not to go off topic. While ensuring your posts are always interesting and keeps the follower informed, you should try to keep the information you post on your social profiles relevant to your niche. For example, if you own a business that deals with financial products, your followers do not want know how cute your dogs are or hear about that tasty recipe you found.

              4. Posting content that does not spark engagement

              The idea of social media marketing is to convert your followers to customers if they aren’t already. The more customers you have, the more money you make. Thus, the more people you reach on social media, the more potential your social media marketing campaign has. If you post boring content on your social profiles, then your followers will not engage with your content and they will not be likely to click. You may even lose followers. If you post interesting content, however, followers will be more likely to click and, of course, share the content you post with their friends. Try posting engaging content and include a compelling call-to-action. If you want your followers to share a post, then ask them to do so. If you want them to click on a link, then tell them to “click here.”

              5. Being impersonal

              A common mistake that businesses make when they set up social media accounts is the use of auto responders to help speed up the process of responding to their followers—or their potential customers. Customers want to feel like they are talking to a person that cares about their concerns, questions, and business. It is important to approach customers on a personal level. If you own a small business, then you can reply to customer requests personally. If you own a larger company, then you could invest in a decent chatbot that is able to address customer queries in a professional, yet personalized manner.

              6. Not being transparent

              Being transparent helps you win the trust of your followers. According to one study, businesses that are transparent with their customers are more likely to have more loyal customers.

              If you publish your company’s information on your social media page or channel, there is a chance that the people will use it against you. Thus, there are risks involved with choosing to be transparent. But, if you commit to personally responding to follower’s questions and concerns, you can guide the interaction in a positive way. 

              7. Outdated content

              You should consistently publish posts that will keep your followers engaging. This will keep your followers happy with your social media page/account. If you have a company blog, share relevant articles. It’s OK if they are older, as long as they are evergreen and remain relevant. Don’t post something about 2008 tax code, when it’s likely it’s already out of date.

              8. Avoiding negative feedback

              There will always be people who provide negative feedback no matter what you do. Many companies decide to ignore it, but you shouldn’t. Instead, accept the criticism and respond with care. If you receive negative feedbacks on your posts, you should thank the individual who posted the feedback for pointing out the particular problem they are having and address the problem in a professional way. There are many companies that deal with customer service on social media very well, including Nike, JetBlue, and Starbucks.  Responding to negative comments also gives you an opportunity to be transparent with your followers and customers.

              9. Collecting followers for the sake of having followers

              A lot of companies tend to aim for quantity over quality when it comes to followers. In the end, it is not a number of followers an account has that counts, but rather the engagement rate. To attract higher quality followers, brands should utilize the various tools made available on social media tools, such as Facebook Insights, and customize their posts to maximize engagement. Social media tools, such as Buffer, can be utilized to assist with posting the right content, at the right time and on the right social media channels.

              10. Acting like a robot

              People who follow businesses on social media and ask questions in that space want to get a response, according to a HootSuite study. If you want to answer the queries of your customers via your social media accounts, then you need to like a real person. Spambots already run rampant on social media platforms—you don’t need to sound like one, too. Stiff, robotic social media interactions are the fastest way to alienate your followers. Act like a real person with emotions, and you can win the heart of your followers.

              Conclusion

              If you’re just starting out with social media marketing, you’re bound to make some mistakes here and there, but the more you know of the common pitfalls of social media, the less likely you’ll be to repeat them. 

              You cannot expect to get a better success by copying the same strategy that worked before. Do not expect to get instant success of your campaign as well. You may need to experiment with a lot of stuff before you manage to get a huge return from your social media marketing efforts.

              So, now that you’re aware of 10 common social media mistakes, you can go forth with your social media campaign with confidence.

              Stevan Mcgrath is a digital marketing professional with expertise in brand design and development. Stevan is passionate about utilizing his diverse skill sets for new and innovative online marketing strategies. He has worked as a freelancer and a contributor to Provenseo. Despite having a wide influential reach, he seeks client satisfaction as his topmost priority. He also writes blog posts on recent digital marketing trends. To know his work and more details you can follow him on Facebook, Twitter, LinkedIn, and Google+.

              Source

              https://learn.infusionsoft.com/marketing/social-media/social-media-mistakes

              10 Basic Steps To Conquer Social Media Marketing Strategy

              The term Social Media was first coined in the late 1990’s by either Tina Sharkey, CEO of Babycenter.com and a former executive at iVillage and AOL or serial entrepreneur Ted Leonsis, then an executive at AOL. You can take your pick.

              What is clear is that Social Media is now the biggest single grouping of humans on the planet. Statista currently estimates that 2.46 billion people use social media and by 2021 3.02 billion – that’s 1 in 3 of the human race!

              1 in 3 of the human race

              Find more statistics at Statista

              So clearly marketing to this audience is the single most important challenge that any company or organization faces today if they want to get their brand message across.

              So how do you go about it? What are the key steps that you need to take to have a winning social media strategy?

              1. Set Social Media Goals

              Setting goals is an essential step in any project or campaign – whether it be for a business or indeed for personal development. If you want to run a marathon you need to train and each week learn to run that 2 km extra to reach the goal of 42 km. If you want to run it in a given time, then you need to add in considerations about how fast you train to reach your goal on race day.

              So it is with Social Media Marketing (SMM). You need to define your goals – is it about making the audience more aware of your brand, is it about going the distance and gaining more customers for a given product in a given time frame?

              In Buffer’s State of Social 2016 report they found that the most common goals of SMM were:

              • Brand Awareness
              • Community Engagement
              • Content Distribution
              • Sales / Leads Generation
              • Customer Support

              common goals of cmm

              The SMM goals need to be aligned with the overall business goals. They also need to be sanity checked as well.

              Increasing the interest in customers contacting with the company for customer support through social media without the appropriate resources in place would clearly not make for a corporately coherent plan.

              The goal can be measured in an absolute number (3,000 new signups next quarter) or incremental (30% increase in website visits from social media). What is clear is that everything needs to be aligned.

              SMART is the goto acronym for goal setting and it applies perfectly clearly to SMM as well. There are variations, but I believe that the following are the best:

              • Specific – target a specific area such as the number of people engaged through SMM.
              • Measurable – see how you are going to measure accurately and repeatably the number.
              • Assignable – specify who will do it and who is responsible for achieving the goal.
              • Realistic – check whether the goal is achievable with the resources that are available.
              • Time-related – specify when the result(s) can be achieved.

              2. Define Your Target Audience

              Marketing cat food to dog lovers is never going to work! You need to ensure that you know who you are trying to communicate and engage with and this involves defining who your audience is for your SMM content.

              The development of so-called Social Media “personas” is a method that allows for a neat and defined understanding of the types of people (yes, real people) that you want as clients.
              Once you have their profiles defined you will be able to focus the content and the delivery in a way that is best suited to each group.

              One of the biggest questions we get asked is where do we get the information from to be able to build the personas?

              Clearly it must not be internalized otherwise they will simply be open to the distortions of the corporate marketing department. External and truly independent sources need to be used:

              • Google Analytics
              • Facebook Insights
              • Twitter Analytics
              • YouTube Analytics
              • LinkedIn Groups
              • Customer surveys and focus groups
              • Sales staff – they know your clients better than anyone else in your organization
              • Customer service staff – they deal with your clients
              • CRM – you will be able to get demographics

              One sanity check you need to do is to figure out whether these “personas” actually use Social Media on a regular basis. Just check the demographics for your personas.

              Sprout Social have made an analysis of the demographics for different social media channels and have developed a great infographic which you should check, because if your personas are all over 55 then perhaps Instagram or Snapchat are not the channels you should choose!

              sprout social info

              6 Social Media Demographics for Marketers by Sprout Social

              3. Craft The Content

              So you have the goals and the personas but what are you going to show them so that they make the interactions you want them to make? Content creation is not a one-off action or activity for a month – it needs to be continuously programmed.

              Our Content Creation Management process is a guaranteed way to make sure that you have the right content at the right time.

              The basic steps are:

              • Plan and Program
              • Idea Generation (ideation)
              • Production
              • Implementation
              • Distribution
              • Analysis

              One of the keys to success is the variation in the types of content available to each channel. There are many ways that the message can be communicated and the format needs to suit your personas. Here are some of the content formats you can use:

              • Web Pages, Articles and Blogs Entries
              • Guest Blogs
              • Videos
              • User-Generated Content
              • How to Guides
              • Case Studies
              • Streaming
              • Infographics
              • Newsletters and E-mail
              • Interviews
              • Customer Support Stories
              • Statistics
              • ‘What to do’ and ‘what not to do’ posts
              • Recognise Greatness
              • Repurpose Sales Presentations
              • Company News
              • Newsjacking
              • Free resources
              • Personal Bios
              • News and Press Releases
              • FAQS

              Each of these formats can be repurposed and converted into one of the other formats. This can make sure that you get a really good flow of material even when the creative juices are running low.

              Make sure that the first hits are in the formats that your personas are primarily looking for. A Video is very different to a Case Study!

              4. Choose The Platform(S)

              There are numerous different social media channels you can use for your SMM. Just take a look at the chart below and you will get a feel for what is out there and the number of users that they each have:

              Choose The Platform

              Find more statistics at Statista

              Each of them however is different and requires a little investigation in terms of what is right for your personas. Their overall demographics, social status, geography will all play an important role as to which channels to choose.

              So if your message is for Millenial or Xgener women then you should seriously consider Pinterest as a major channel eve though it has only 200 million users. By the way that means that you will need to publish on a Sunday morning – the key time Pinterest has traffic!

              The most important issue is that the channel can be seen to add value to your campaign. If the results from Twitter are really bad even though everything was done correctly – learn the lesson!

              5. Automate

              Be careful that you do not choose too many channels or you may find yourself with too few resources to implement an effective campaign. Clearly there is a need for automation otherwise the tasks involved will simply be too great.

              There are a number of platforms out there that will help you manage and automate the publication of your content. Hootsuite, Crowdfire, CoSchedule, SociAlert, BuzzSumo, Scoop.it, Post Planner, Social Pilot and SproutSocial are all great platforms.

              My favourite (no affiliation at all!) is Buffer. It is really easy to add different Social Media Accounts

              Automate

              source content you want to distribute (by the way you can add your own blogs RSS feed to the sources),

              add your own blogs

              schedule at the best time

              schedule at the best time

              and share between members of your team.

              share between members of your team

              The timing and the frequency are very different for each social media channel.

              CoSchedule blog put together a graphic of how their social media frequency might look. They’ve scheduled specific windows of times for some of their updates to publish to their social channels, and they supplement these specific posting times with a handful of other posts that get added to the queue.

              Look how this e frequencies change 8 Tweets: 6 Facebook Posts: 4 Google+ posts: 2 Tumblr posts.

              That implies that you will need to prioritize content for each channel and develop more for some than others.

              Daily Social Frequency

              Be careful however of copying frequency and timing schedules. Each industry and geography are subtly different. Working practices such as long lunch breaks or working on Saturdays will affect your engagement rate.

              6. Consistent Brand

              Effective communication of your SMM content and brand message is not easy. Making the effort to keep your messages consistent can help you build loyalty and increase retention.

              The way your “personas” respond will be more positive if you focus on the right message which is identifiable in all the channels they may touch.

              The look of your brand is predominantly determined by your logo, layout, colours, font and other design elements and how they work together. Facebook and Twitter contain a ton of customization options.

              Your company can create a visually stunning page which reflects your brand’s personality and message effectively. The Make a Website Hub has a great Infographic to make sure that you optimise the images sizes to get the best appearance.

              optimize the images sizes

              Social Media Images Sizes Cheat Sheet

              Conflicting messages will confuse your customers and harm your brand. Hence, it is important to keep the content you share on social media channels consistent.

              Don’t bombard your users with the same content again and again but keep the pace a bit varied; remember Twitter users and Facebook users expect very different posting frequencies from businesses.

              Fans also do not like being constantly advertised to. Get a bit creative and utilize the power of social media creatively. Facebook and Twitter can be much more than simple promotional streams.

              Clashing messages will confuse your clients and damage your brand. You need to make sure that all the content is consistent and coherent. For example, Tiffany & Co. absolutely owns their “Tiffany blue” across all of their imagery and their audience easily associates this soft blue with the brand.

              Tiffany blue
              Tiffany blue 2

              There are so many social media channels where users can search for information about your brand that you need control to keep your presence consistent. If you link between them, which, by the way, you should, then you need to make doubly sure that everything looks the same and the message is the same.

              Some channels can be more frivolous than others but the underlying message needs to be the same.

              7. Engage

              Social Media Engagement is when your followers interact with you or your brand. Typically they are seen as:

              • Likes and retweets
              • Mentions and replies
              • Shares and link clicks
              • Endorsements – the Holy Grail of engagements

              These types of interaction need to be measured but how can you make sure you are on top of them constantly. The fewer followers you have, the harder you must work at engaging but the more you have the more you need to engage.

              Here are two cool tools that we use.

              Keyhole.co

              Price: Free 3-day plan / Paid plans start at $99 per month

              Keyhole track the use of hashtags, URLs, and keywords.

              Keyhole

              Keyhole can give you valuable insights into impressions, geo-location, and the top influencers that are using the same hashtags as you. Keyhole will also update you in real-time, so you can curate the best content to extend your brand’s reach.

              tagboard

              tagboard is a visual way of following your brand based upon hashtags. The output is a very easy to follow using a Pinterest type of flow that allows you to see how people are interacting with your brand. It is really designed for events and it is priced accordingly.

              tagboard

              Once you have the means to be able to follow what people are saying how can you engage?

              Well simply liking the followers will be an engagement of sorts but you can a better quality engagement using other techniques such as:

              • always welcome new followers and try not to automate it!
              • respond to them with a positive comment or further (intelligent) questions
              • make contests that require participation on line
              • feature their contributions
              • encourage creativity with your products
              • actually ask for a like (Like if you agree with this)

              We will not go into detail about influencer marketing but clearly if you identify someone with a large following that endorses your brand, make sure that everything they post on social media is distributed as though it was your own. Reach out to them, gently and see of they need anything to continue the endorsement. Maybe try and interview them.

              8. The 80/20 Rule

              80/20 Rule
              The 80/20 rule is a universal guide for most content marketing efforts. Read more here: http://coolerinsights.com/2015/11/the-80-20-rule-content-marketing/
              The 80/20 rule was first put forward by Vilfredo Pareto and referred to the observation that 80% of Italy’s wealth belonged to only 20% of the population (just out of interest in 2016, 1% of the population owned 10% of the wealth in Italy).

              In fact it can be applied in many ways to Social Marketing: 20% of your posts will give 80% of your engagement for example. However that is not the main focus.

              80% of the content you post to social media should be informational & entertaining content valuable to your audience, and 20% can be self-promotional. Think “educate to sell”. See one of my stories of how this works.

              Overselling in today’s markets is negative. Customers are highly socially conscious and they are loyal to brands that care about the same things and values as they do. Brand saturation can turn the tables on this. Focusing too much on your products or services is guaranteed to push customers away. It’s overaggressive and not conducive to eliciting any kind of engagement.

              Once you have won a following by posting valuable content, you’ll have the chance to promote your brand when you need to, for 20% of the time. You may not need to promote anything now – and that’s okay. Later, you’ll be glad you’ve built up a loyal following that will pay attention when you need to drive engagement.

              9. Keep It Relevant

              We often observe campaigns or SMM processes that stall. The initial rush of engagement stutters as new content becomes more difficult to find, the numbers of followers begins to plateau and engagement levels fall.

              More depressing than binge watching The Leftovers (if you haven’t caught the show – it is good just make sure you have a party to go to afterwards).

              Sometimes the demographics can change and sometimes you need to make sure that you understand what is currently relevant to your audience at that moment.

              The University of St Andrews in Scotland got this right back in 2016. What they did was work on a small video project in November 2016 aiming to collate one word summaries of students’ thoughts regarding the US election. The following video was recorded and edited on the day of the election.

              &

              This type of immediacy makes your social media come alive. Think newspaper front page – in fact newsjacking articles that resonante with your marketing personas will keep the engagement high.

              10. Measure & Improve

              “If you can’t measure it, you can’t improve it.”

              Measuring is one of the most important aspects of SMM. It is what gets you the budget spent internally and lets you know you are doing good or not so good job. It also points out what are the areas that you can improve upon.

              Each of the Social Media channels have their won analytical elements:

              • Facebook Insights
              • Instagram Insights
              • Twitter Analytics
              • Pinterest Analytics
              • LinkedIn Analytics for individuals and companies
              • Google + Influence

              Furthermore there are other services that will integrate different channels together such as Buffer, Cyfe and Peaked.

              You can also get an idea of what your message is coming across like. If you have a coherent marketing message across channels and Twitter is one of them, then you can analyse what your brand “personality” looks like.

              The Personality Insights by IBM Watson gives a reasonable idea of your posts. Here is what the Adlibweb personality looks like:

              Personality Portrait

              The presentation of the data is very important and there are some great free tools out there that help show you progress. The Simply Measured tools for Facebook and Instagram have some good insights into your accounts:

              Good insights

              Read More: The Powerful Link Building Strategies for 2018

              Conclusion

              In the world where almost 1 in 3 people are active on social networks and spend at least one hour a day on those social networks, we have to conclude that social networks have become a reality where people communicate, engage, and trust. Social Media Marketing cannot be avoided and should be embraced.

              Over 90% marketers already report they are using social networks for business, while more than 60% of them claim to have acquired new customers over social networks.

              Having a process to communicate and engage with the users of social media channels is critical. Get the process wrong at you peril. Get it right and it will fuel your growth.

              Reference

              [1] https://blog.bufferapp.com/social-media-2016
              [2] https://blog.bufferapp.com/social-media-2016
              [3] https://hootsuite.com/
              [4] https://www.crowdfireapp.com/?request_locale=en_US
              [5] https://coschedule.com/
              [6] https://socialert.net/
              [7] http://buzzsumo.com/
              [8] https://www.scoop.it/
              [9] https://www.postplanner.com/
              [10] https://www.socialpilot.co/
              [11] https://sproutsocial.com/
              [12] https://buffer.com/
              [13] https://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/
              [14] http://keyhole.co/
              [15] https://tagboard.com/
              [16] https://buffer.com/
              [17] https://www.cyfe.com/
              [18] http://www.peakfeed.com/
              [19] https://personality-insights-livedemo.mybluemix.net/
              Image Credits
              Featured Image: Shutterstock
              In-Post Images: Images given by author

              The post 10 Basic Steps To Conquer Social Media Marketing Strategy appeared first on Proven SEO Blog.

              Source

              https://www.provenseo.com/blog/social-media-marketing-strategy.html

              10 Standout Social Media Marketing Examples From 2016

              With the year coming to a close, it’s time set your eyes toward 2017. What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016.

              Instead of copying these examples, use them as inspiration. Think of how your brand can work outside the box to put together creative campaigns and reach your social media goals for next year.

              1. BarkBox

              BarkBox was very creative on social media in 2016, with a particular focus on YouTube and Instagram. From their “Congratulations! You’re a dog person,” campaign to their influencer marketing efforts, they’ve really set themselves apart by being entertaining and appealing directly to their target audience.

              Why It Worked

              First and foremost, BarkBox’s content reaches a particularly passionate group of people—dog owners. Anyone who owns a dog immediately resonates with BarkBox’s videos and photos. Since it’s so relatable, people feel like the content speaks directly to them.

              BarkBox is also an example of recognizing which social media platforms are best for your brand. Since Instagram and YouTube are both filled with photos and videos of dogs, it makes sense that BarkBox chose those two social platforms for their content.

              Pay attention to who your audience is and which social networks they use. Then build your strategy around that. If you already have a following, use Sprout’s Group Report to learn more about your audience demographics.

              audience demographics sprout social

              2. Lowe’s

              We may be saying R.I.P. to Vine in 2017, but that doesn’t take away from the creative social media marketing campaigns we saw from brands in 2016. Lowe’s has always stood out on Vine, and brought us some of the best content of the year. The #LowesFixInSix clips were particularly noteworthy.

              For this campaign, Lowe’s put together a series of six-second stop-animation Vines that showed some DIY home improvement tips. The loops gained millions of views and earned Lowe’s plenty of media coverage.

              Why It Worked

              Aside from social video marketing being extremely popular, Lowe’s saw success with Vine for a few reasons. For one, the Vines were helpful. When you can create and share content that’s valuable to your audience, you’ve already won half the battle.

              On top of that, the clips are extremely entertaining. The stop-motion style and use of claymation makes them immediately grab your attention, and entice you to share. Add on the fact that they’re only six seconds long, and you have a recipe for success.

              Another lesson you can learn from this social media marketing example is to not be afraid to use different networks. Even at its height, there weren’t a lot of brands on Vine, yet Lowe’s saw the potential and capitalized on it. If a network looks promising and you think you can provide value on it, don’t be afraid to give it a shot.

              3. Taco Bell

              It’d be easy for a company the size of Taco Bell to sit back and coast through social media. However, the company continues to innovate and prove why its one of the best brands on social. The 2016 blind pre-order campaign is an example of how Taco Bell sets itself apart.

              The concept was simple. Customers could order a new unannounced menu item from 2-4 p.m on February 6th. The campaign coincided with the company’s Super Bowl ad, which is when Taco Bell finally revealed the new Quesalupa mystery item.

              taco bell quesalupa snapchat

              Why It Worked

              This campaign was the perfect example of taking a multi-channel approach. Taco Bell combined Snapchat, Twitter and television in a single strategy to reach more people and appeal to different audiences.

              Instead of looking at your social media profiles as separate entities, think of ways you can use them all together.

              4. Burberry

              In April 2016, Burberry became the first luxury brand to run a Snapchat Discover channel native ad. The company used the opportunity to promote its new men’s scent Mr. Burberry.

              The campaign came at an interesting time for marketers because most brands were still skeptical of Snapchat content’s short lifespan. But as Burberry showed, Snapchat provides a different type of experience that’s just as valuable as any other content.

              Why It Worked

              Two words: early adoption.

              When you’re the first major company to do something, it naturally garners attention. There are plenty of luxury brands on Snapchat, but by being the first to run its own Discover channel ad, Burberry made a name for itself on social.

              Snapchat and Instagram Stories have proven there’s added value for content that doesn’t necessarily live forever. In fact, it gives people motivation to consume the content due to fear of missing out.

              When a new social network or a feature in an existing one starts to become popular, be an early adopter. Even if you’re not the first brand on the network, there’s still value in being the first in your industry. We’re seeing this happen right now with Instagram Stories. It’s still new and a lot of brands are still hesitant to try it out. Break the ice and get active now instead of waiting.

              5. BuzzFeed Tasty

              BuzzFeed is no stranger to being acknowledged for its social media marketing chops. But 2016 sparked a new craze with its short video recipes hosted on BuzzFeed Tasty. The clips take a new approach to an already popular concept. Recipe videos have been huge on YouTube for years, but BuzzFeed figured how to successfully translate those videos into bite sized pieces that are more usable on other platforms.

              Buzzfeed cut out the talking, prep work and other pieces commonly used in recipe videos and just included the critical parts of the videos.

              Why It Worked

              These video clips take something that’s typically seen as difficult and intimidating like cooking, and make it look easy. Even if they’re the same exact recipe, seeing it done in 30 seconds seems a lot more doable than a 10-minute video. It’s all about perception.

              Also, the videos are valuable and get straight to the point. Give people what they want in a way that’s easy for them to digest, and you’ll see more success on social media.

              6. Make-A-Wish Foundation & Disney

              Social media can be used for much more than increasing sales and branding. One of the best social media marketing examples of 2016 was all about raising money for a great cause. The Make-A-Wish Foundation partnered with Disney for the #ShareYourEars campaign.

              Why It Worked

              Aside from being launched for a great cause, this campaign also benefited from tons of user generated content (UGC). Every time someone shared their photo with the iconic mouse ears, the hashtag reached an even wider audience.

              The lesson you can take from #ShareYourEars and similar campaigns is to activate your audience through UGC. It shows you appreciate them and allows them to feel like a part of your brand.

              7. Reynolds

              Have you ever seen a piece of content or campaign on social media that made you think “I wish I would’ve thought of that!” Well, that’s exactly what went through most marketers’ minds when they took at look at the Reynolds Instagram page in 2016. The company turned its Instagram feed into an endless table.

              To pull off the visually striking campaign, Reynolds took photos of eight tables filled with food and strung them together to create one endless table, with recipes organized by season.

              Why It Worked

              Reynolds is the perfect example of using social media even if you’re not selling the most exciting products in the world. People aren’t rushing to Instagram to find out about aluminum foil, but Reynolds showed that a little creativity can go a long way.

              In addition to creating the visual, Reynolds also reached out to food bloggers, popular chefs and Instagram foodies to have them come up with recipes for each table.

              If you’re in an industry that isn’t as thrilling as fashion, art and entertainment, think outside the box. Do something that stands out, while still being relevant to your brand and industry.

              8. TOMS

              TOMS is the perfect example of integrating your brand’s values into your social media marketing strategy. Rather than go the route of a giveaway, TOMS put a twist on its one-for-one shoe pledge. The company offered to donate a pair of shoes to a child in need for everyone who posted a barefoot Instagram photo with the hashtag #withoutshoes.

              The hashtag generated hundreds of thousands of Instagram posts and went viral.

              Why It Worked

              The interesting thing about this campaign is the entrants didn’t receive a tangible prize for participating. TOMS relied on their followers’ commitment to their brand values to spread #withoutshoes.

              The lesson you can take from TOMS is you don’t just want to get followers. You want followers who believe in your brand and what your company stands for. Your brand values don’t have to be as philanthropic as TOMS, but it should be something people can associate with.

              For instance, Nike is all about performing at your peak performance. Whole Foods supports sustainability and natural products. By making these values known, both companies attract followers and customers that align with them. The end result is an engaged audience that helps promote their initiatives.

              9. Knorr

              Video marketing was wildly successful in 2016, and it’ll continue on in 2017. If you’re looking for a social media marketing example of a brand that successfully used video, look no further than the#LoveAtFirstTatste campaign from Knorr.

              Knorr’s fun and entertaining campaign featured matchmaking based on food taste instead of looks and personality.

              The video above went viral with 7 million views in a single day, and over 60 million throughout 2016.

              Why It Worked

              The power of video is undeniable. But on top of that, the Knorr campaign had an emotional connection by touching on the topic of love.

              If you’re going to start creating videos for your brand, think of what emotion you want viewers to feel. Whether it’s humor, anger or in Knorr’s case, love, appealing to specific emotions will make your content memorable.

              10. GoPro

              We’re not featuring any specific campaign from GoPro. The reason GoPro is on the list is because they’re arguably one of the top non-celebrity brands on Instagram. The GoPro page has over 10 million followers, gets hundreds of thousands of engagements on every post and shares some of the most exciting content you’ll find on Instagram.

              Why It Worked

              The reason GoPro is killing it on Instagram is largely due to the content they share. You could spend hours scrolling through all the pictures and videos on the account.

              GoPro also does an excellent job sharing UGC. A lot of the content they share is from customers using their products. This is a cool and subtle way of promoting how great their products are without being overly-promotional.

              Try uploading content with people using your products. It’s much more compelling than generic photos that essentially look like ads. Sometimes you just have to let your product speak for itself.

              Get Ready for 2017

              Keep in mind that ideas are only part of the equation. You also need to monitor what’s working and what’s not. Use Sprout’s social media analytics tools to get insight into your top performing social content, audience demographics and other data that’ll help you achieve even more success in 2017.

              What were some of your favorite social media marketing examples of 2016? Leave a comment below and let us know.

              Source

              http://sproutsocial.com/insights/social-media-marketing-examples/

              Big 2017 Social Media Marketing Trends You Need to Know

              Do you think 2017 will be the year of video? Again? If so, you’re in good company.

              In fact, if I were forced to TLDR this post, the big social media trends for 2017 could be boiled down to this:

              1. Video (live, recorded, and 360-degree)
              2. Influencer marketing
              3. Bots

              But there is much more you can and should do in 2017 to be successful on the top social media platforms.

              One of those things mentioned by a few of our experts may seem a bit obvious, but it could be the most crucial: you must understand your audience!

              Tactics are great. Understanding all the big social networks where people hang out is also great. Data is also super important.

              But really, if you want to drive more engagement and ROI from social media, you need to know – and be responsive to – your customers. Maybe this isn’t so much a trend as a proven principle of good old-fashioned marketing, but it’s especially in social media: make it personal! Put a little more humanity in your 2017 social media strategy.

              Here’s what 26 of the top marketing experts say will be the biggest trends in social media in 2017 – and beyond.

              We’ve gathered insights from these social media pros:

              Heidi Besik, Group Product Marketing Manager, Adobe

              The biggest trends in social media in 2017:

              In 2016, the biggest takeaway from the success of video is that platforms like Facebook are beginning to challenge traditional media for ad dollars. What we used to know as big television events are now consumed through snackable clips.

              Next year, the continued importance and consumer appetite for video will drive further refinement. Social media platforms will introduce easier ways for users to access video, as well as better tools for creators.

              At the same time, we will see brand advertisers begin talking about platforms like Twitter and Facebook as a new form of television. And as consumers get increasingly more comfortable (and familliar) with video, we will see a shift in organic content where brands beginning building out dedicated video teams and putting together an infrastructure that decreases turnaround times and gets content out faster.

              Social networks have matured into some of the most targeted ad channels around. As a result, it’s put a bigger spotlight on justifying ROI.

              Advertisers need robust data in the same way they have for existing channels like desktop Web and broadcast TV. This will be top of mind in the new year, as we see social networks work to deliver on comparable metrics and certain advertisers advocating for more third-party auditing.

              We will also see more measurement conversations within organic content. Despite continued calls for the “death of organic content”, it will continue to occupy a big role in a brand’s communication strategy.

              What we will see are social teams tapping into some of the analytics disciplines in other channels like desktop web – becoming much more diligent in measuring what works and adjusting in real-time. The practice overall will become increasingly more data-driven to drive ROI, as they compete with paid and earned.

              We are moving toward the year of integration for social media, where it impacts all stages of the customer journey and has become a standard, integral part of the marketing mix. Social strategists will need to better integrate with existing digital programs across web, ecommerce and mobile. As the roles of content marketing and social marketing become more intertwined, we’ve seen this need accelerate through 2016 and think it will continue to be an area of focus for marketers moving through 2017.

              Customers expect brands to deliver a consistent, personalized experience across touch points. Yet most social marketers are still using up to 7 different, disconnected tools to manage social activities.

              Disconnected data, content, workflows and teams are leading to poor customer experiences. Tool consolidation that facilitates integrated content, workflows and data will be critical to leveraging the power of social to drive better more consistent omnichannel digital experiences.

              Kendall Bird, Associate Social Media Manager, Collegis Education

              As we move into 2017, there are major trends that we are already seeing transpire within the social media space including live and recorded video that create immersive social media experiences and organic reach continuing to decline. The two trends go hand-in-hand as video is prioritized within organic social and is seen as an authentic way to connect with followers. With that said, social marketers continue to need to keep their head on a swivel and stay creative in their strategy plans.

              Within the broader social media community we are seeing platforms such as Facebook, Snapchat, and Instagram moving toward live, real-time video. These platforms have products that enable marketers to connect with their followers in a completely different light than they are used to experiencing.

              Video presents the opportunity to create more candid experiences for your followers. Social media users will continue to demand to live vicariously through social media content put out by brands and influencers. The question is how will you make genuine real-time experiences that make your followers feel as though they are there?

              Several brands are already doing this right including Birchbox, Sweetgreen and Inspiralized. Each one of these brands showcases their products in an authentic, creative and interesting manner.

              As you envision your social media strategies for 2017, be thoughtful about each platform and your followers. Why are they watching Facebook Live, Snapchat, and Instagram Stories? Are you differentiating your accounts to fit what your followers are interested in? Why are they following you?

              Consider conducting an competitor analysis of what they are doing on these platforms products, focusing on what is successful for them and how you can better those efforts for the brands you are managing. Always remember, you are building a community – would you want to be part of it?

              Lisa Buyer, Speaker, Author & Consultant, The Buyer Group

              In 2017 social media marketers and brands will be expected to do more in less time; short of performing social media miracles. I see the start of a new condition called Social Media Stress Syndrome.

              Everyone is chasing the ROI and trying to stay on top of the constant change and introduction of new platforms, tactics and tools. Live video, Snapchat (aka Crackchat), the increasing complexities of Facebook and the unknowns behind augmented and virtual reality will be keeping social media marketers awake at night.

              Brands will need to fine tune focus on the platforms that are most important to their audience and figure out how to make the most of them. Do an audit of best performers and eliminate the time suckers.

              In 2017 content is no longer king. Social media marketers will need to step up the game and only the brands investing in talented journalistic style writers will survive.

              Distributed Content Management Systems (DCMS)

              Creating, reaching and publishing is going beyond WordPress with platforms such as RebelMouse introducing the first DCMS.

              With platforms such as Canva, Adobe Spark and Buffer’s Pablo, visuals are spoonfed to social media marketers. Brands will be expected to take canned visuals to the next level in 2017. Standing out in the newsfeed’s visual competition will require more than just using stock visuals.

              Augmented reality (AR) virtual reality (VR) and mixed reality (MR) are the latest public relations (PR) buzzwords turning heads. Social media marketers will be faced with figuring out how to make sense of this new technology. Follow sources such as Cathy Hackl, Robert Scoble and VR Scout.

              This is where the Social Media Stress Syndrome will come into play. Social media marketers will need to reinvent the meaning of productivity and fine tune the social media management aspects by investing in social media management dashboards with excellent reporting features such as Buffer, Hootsuite, Agorapulse, or Sprout Social.

              In 2017, avoiding Social Media Stress Syndrome and maintaining digital work/life balance should be a priority in order to keep your sanity. Staying ahead of the social media marketing industry gets tougher each year and more complex.

              In order to avoid being “taken down” by social media, marketers will need to find ways to reset and restore in order to stay fresh and creative without getting burned out. Apps such as Buddhify, integrating yoga into your weekly routine, and going offline for a walk at lunch are great ways begin finding balance in 2017. I’m writing my next book, “Digital Detox Secrets”, to help digital marketers find space for balance, opportunity, and productivity happiness.

              Mel Carson, Founder, CEO & Principal Strategist, Delightful Communications

              Putting people first will be one of the trends we’ll see in social media in 2017.

              Elections on both sides of the pond have proved that no matter how much data you have to suggest one outcome is imminent; unless you sit down with your target audience and ask them for their thoughts and opinions on whatever product or service you are trying to sell you might be barking up the wrong alley.

              Also, our personal branding consulting business has tripled in the last 12 months which shows professionals increasingly see the benefit in having their wisdom and experience be more discoverable, shareable, and memorable across social networks, which is why I’ll be watching the Microsoft/LinkedIn integration with a keen eye!

              Ashley Carlisle, Brand Relationship Strategist, Fractl

              In 2016 we saw a huge surge in influencer marketing, which will no doubt continue into 2017 – but inevitably it will evolve as all trends do. The new year will see an increased emphasis on authenticity and transparency among influencers as they become more commonly integrated into social strategies.

              Typically when we think of influencer marketing, we think of a product placement posted on a major celebrity’s Instagram account to hundreds of thousands (if not millions) of followers, but it goes beyond that. It can also include hashtag campaigns to encourage a genuine conversation among followers or account takeovers to help build a following. The latter examples, along with other creative, more organic ideas, will likely grow in popularity in 2017 as they emphasize authenticity and encourage engagement.

              While the spotlight this year was primarily on pop culture celebrities promoting products falling into the discretionary consumer goods category (think apparel, beauty, alcohol, etc.), other brands will start looking into incorporating influencers in their 2017 social strategy.

              As more research is becoming available to prove influencer marketing’s ROI, B2B and other types of B2C companies will likely join. These brands especially better work with powerful middle- and micro-influencers as they often have more influence over a more intimate, targeted audience – which also translates to more engagement.

              As far as the networks themselves, Snapchat and Instagram were the networks of choice. While Snapchat has grown exponentially, Instagram will likely continue to take the lead when it comes to engagement into 2017, given its more diverse user base. Some even argue while Vine is officially dead, influencers could save Twitter with the help of livestreaming and Twitter Moments.

              Even with the algorithm changes and crackdown on compliance with the FTC guidelines, influencers on social media will continue to prove their value into 2017.

              Geoffrey Colon, Communications Designer, Microsoft

              Two things for social media marketers to watch:

              CRM via social has existed forever but now it’s a form of marketing. The better you do it, the better the word of mouth about your company, product, service spreads to others.

              Reputation economics is only getting more influential on how people choose what company to use. Many companies have ignored this and as a result will pay a steep price in 2017 with either more customer churn or loss of potential new customers altogether.

              Because of the volume of conversations that may exist in these channels, conversation bots are key.

              The best companies will program and experiment with these in 2017 as they will only become more influential and allow companies who may have small staffs to handle mass quantities of inquiries through channels like Facebook Messenger, Twitter, and Skype.

              Brent Csutoras, Founder & CEO, Pixel Road Designs

              If you look at the success of Pinterest, Snapchat, and Instagram, it’s clear there is a real shift in social media storytelling. It has been something optional for most businesses up until now, but I think in 2017 companies need to really give some serious thought and strategy to how they can incorporate more visual storytelling in their social media marketing plans.

              Where possible, I also think it is going to be important for companies to start thinking about how they can incorporate beacon or location-based marketing efforts into their strategy as well. Virtually every app I’ve seen or been pitched this last year has had some beacon or location-based feature, so companies are going to have to start looking into incorporating this as well.

              Over the past two years we’ve been building toward a significant shift in how we tell our stories through social media. In 2017 it’s time to get with the times and start embracing this shift – like now!

              Melissa Fach, Social Community Manager, Pubcon

              Customer service via social is huge already, but I believe it will grow in 2017. People prefer to do as much as possible via their phones, and we also know people go straight to their phones to complain about things on social media networks while they are on the go.

              So, all businesses need to come up with more defined plans on how they are going to handle customer service issues via social media for 2017. Not handling complaints the right way, quickly, can result in terrible PR for any company. For example:

              comcastcares unhappy customers

              • Availability hours & response times: Facebook is already giving badges for good response times and both Facebook and Twitter allow you to set availability hours & auto-respond to messages. I recommend all businesses learn about the customer service options available on both Twitter and Facebook.
              • Staff: Choosing staff is critical. Who has the temperament/self-control to handle potential and current customers the right way? Say the wrong thing and you will end up on the news.
              • Create protocols for all situations: Support, Q&A, Requests, Billing, Complaints, User Error, Crisis Management and Trolls.
              • Education: Make upper level management understand how critical social media customer service is and why resources and money are needed.

              Another thing that will grow via social in 2017, video – every major social media network has focused on enhancing video options. Businesses of all sizes need to find creative ways to utilize video and to reach their targeted audiences.

              Boring video just will not do. I am sure that we are going to be overrun with video, as we have been with content, soon enough. To stand out and be remembered businesses will need to go the extra mile.

              Nikki Fica, Founder & CEO, Social Media Facelift

              Smart brands and businesses should focus on the power of influencer marketing in 2017 for great social media success. They should understand what makes an influencer in their niche and take micro influencers into consideration.

              Brands and businesses should also explore more live video options. With the rollout of Instagram’s live videos at the end of 2016 and Twitter’s livestreaming without Periscope, platforms are looking for you to share your authenticity on their platform. Show your “why” and make people fall in love with not only your product, but the brand and who is behind the brand itself.

              As an avid “Shark Tank” viewer, the backstory of the entrepreneur is often reflected during the episode; where they came from, what their passions are, etc. Things that others can relate to. If a brand on social media plays a similar role and can relate to the consumer (the use of livestreaming can help tremendously), it may influence stronger.

              Consumers may be more likely to purchase over a bland brand with a similar product who only talks about the product itself. Humanize your brand in 2017!

              Kat Haselkorn, Director of Content, Go Fish Digital

              Measure everything. In social, it can sometimes be tricky to keep track of what works and what doesn’t across multiple platforms, but when you can show changes over time, that’s when you have something that plays into a more holistic marketing strategy.

              One of the biggest complaints I’ve heard from business owners about Snapchat is the lack of metrics the platform offers its users. Their feeling is, If I’m investing all this time and energy into creating content, putting together stories, and building a following, I need to be able to prove its worth. That’s a totally fair criticism of the app.

              Luckily, there have been whispers that Snapchat is unveiling more detailed reporting over the coming months and other platforms (and social media management tools like Sprout Social) seem to be headed down that path as well.

              The more time you spend tracking and evaluating posts, the better your social presence will be. I can’t stress it enough: Don’t just throw something out there and see what sticks. Measure everything and use the data to adjust your social media strategy accordingly.

              Kelsey Jones, Executive Editor, Search Engine Journal

              Here are three social media trends you need to know in 2017:

              With the introduction of live video for Instagram, and the continuation of Facebook’s preference for live video in the newsfeed, businesses should continue to develop live video strategies and consider how it can tie into their existing marketing efforts. What events, learning opportunities, or internal team happenings are going on in the new year that could be translated into live video?

              360-Degree Photos & Videos

              Mark my words: this is going to blow up, due to Facebook’s acceptance of it and VR headsets. Soon you are going to be seeing brands and people posting tons of 360-degree media. Take advantage of it now by buying yourself a $100-200 camera that shoots these types of images (this is the one I have*) and beat your competitors to the punch.

              Take Advantage of Your Data

              I’m always amazed at the data we have at our fingertips when it comes to Google Analytics and Facebook Insights, as well as Twitter analytics. Instead of glancing over it each month to see how many new likes your pages or profiles got, really buckle down and look at what types and topics of posts do best. Dedicate yourself to taking more action based on data, and your social media presence will only continue to grow.

              *Disclosure: This is an SEJ affiliate link

              Jordan Kasteler, Marketing Consultant & Entrepreneur

              2017 is sure to bring about many new social media trends. There may even be new, hot social networks that spring up and give currently dominate social networks a run for their money.

              However, before getting involved with any new trend or site be sure that it’s a right fit for your audience. If not, you may be wasting your time drawing people toward you that aren’t interested in your product or service.

              As for big trends to focus on, here are four:

              In other words, Instagram and Snapchat Stories are content that disappears within a limited amount of time. As this is the new rage, it keeps people coming back to these social networks to view daily content before it disappears. Use ephermal social media wisely but posting timely content, gifts for your audience, contests, show behind the scenes, etc.

              This is another trend social networks are allowing users to take advantage of. Instagram now has a live video option. This is another opportunity to take your users behind the scenes and provide real-time content.

              More social networks are moving toward a pay-to-play landscape. As organic reach declines, it’s more important to pay for visibility. Social networks will continue to grow their abilities for businesses to narrowly target their users by demographic, psychographic, and technographics.

              With social traffic referring from mobile over desktop, it’s important that your content is speedy and provides a good user-experience on a smartphone with 4G bandwidth.

              Katy Katz, Senior Consultant, SmartBug Media

              Social media platforms are continually searching for ways to artificially reproduce the sentiments of real human interaction within a platform that is inherently non-human. This is why images are more popular than text, videos are more effective than stills, and live video is starting to gain traction.

              This race to replicate human contact is only going to continue in 2017 and beyond; especially as 360 technology and virtual reality start to penetrate the market more deeply.

              Brands should be thinking about ways to increase consumer access to that human factor – through strategic campaigns as well as organic interactions. That will be the best way for companies to improve their social performance in 2017.

              Jabez LeBret, CMO, GNGF

              We are about to see a move towards live video for brands. This will take two main forms including brand events and non-brand sponsored content.

              For non-brand sponsored events the customer will become the promoter and producer. This user-generated content will be scary for many brands.

              Years ago I wrote an article on Forbes comparing brand marketing to an API. Regardless of if brands are interested in letting the customer market the brand, they do not have a choice.

              This means companies should be more proactive in engaging users to submit content. Instead of fighting the trend, get ahead of issues by facilitating the messaging and delivery. This will require companies to become proficient at creating live video content.

              It would be wise to test various methods of encouraging your customers to create content on behalf of your brand. We are entering a new era of social media marketing and it is both scary yet exciting at the same time!

              Debbie Miller, President, Social Hospitality

              Social video will continue to be a key trend in 2017. Between Snapchat, Instagram Stories, and Facebook Video, the options are becoming more vast and are constantly evolving.

              It will be critical for brands to formulate how to best optimize their video strategy for maximum impact. It’s easy to get bogged down in scheduling written copy and photos, but video is a field that should be given more time and consideration moving forward.

              With the rise in video comes the lure of real-time content. Both Instagram and Facebook are leveraging their live streaming components and businesses are able to connect with their audiences in unprecedented ways as a result. Businesses should consider the best routes for optimizing live video content, whether it be interviews, behind-the-scenes tours, exclusive announcements, etc.

              One important thing to remember is that the social media world is constantly evolving, and the pace seems to be constantly becoming more rapid. It’s important to stay on top of current trends and changes so that you’re not left behind. It’ll be beneficial for companies to adopt more training and development of their teams to ensure comfortability in the space across your organization.

              Merry Morud, Senior Creative Strategist, aimClear

              No longer will social marketers be considered the scrappy rebel force, existing on the fringe of marketing and pointing to false idol metrics. Social media marketers must integrate into the greater multi-touch nurture marketing ecosystem – digital and otherwise – to not only survive but become an undeniable force in 2017.

              And BTW, it’s social’s job to integrate, not everyone else’s, for the greater marketing good.

              Social marketers will be responsible for making money in a multi-touch environment. One or two-touch conversions in any channel are a finite asset after that brands need to (still) nurture with content.

              Social will become a more powerful ROI-positive machine as marketers tap even more consumers further down the funnel with lookalike modeling and clean up retargeting rebounds from other performance marketers by layering on psychographic filters and promoting content that solves problems, demystifies, answers questions, explains benefits, empowers users and removes barriers to purchase.

              Filtered performance retargeting has the potential to radically redefine how higher level marketers view social. So social marketers seeking to stay relevant should take heed.

              If you didn’t notice, 2016 has been a wake-up call for, well, just about everyone as it peeled back the veil on just how insidious social, “news,” and search truly are. Social drives news. News drives search. And perception is reality. Social propagation is that which can create or cause cultural shifts and the goal of branding is a cultural shift.

              Rebecca Murtagh, Founder & Chief Strategist, Karner Blue Marketing

              In 2017, the race for social media fans, followers, likes, etc. will be overshadowed by a paradigm shift toward relationship cultivation. And, in case you haven’t noticed, this shift has already begun in a big way.

              Relationships are the future of social media. Here are five reasons why:

              1. Aggregation is So 2016

              In 2017 In-tune marketers will shift the focus of social media from vanity metrics (followers, fans, likes, etc.) to relationships. The longer the relationship, the greater the return on investment, and lower cost of acquisition. The follower, fan or connection that has never been touched by the brand has zero value.

              As attractive as it may be to report growth of the audience, sustainability of the brand will be determined by revenue. Winning hearts and minds is more important than ever to brands seeking to cultivate leads, customers, and champions. And, it will take a lot more than personalized website pages and emails.

              2. Social Media Offers So Much More Than Mass Media

              To make social media manageable, marketers have largely reduced social media into a new form of mass media. Broadcasting messaging without leveraging the social aspect of the channel leaves most of the unique potential of social platforms untapped.

              Audience aggregation merely reflects the first introduction, a handshake if you will. Today’s consumer wants to do business with brands they trust. Trust has been redefined from just offering a quality product or service, to meeting the expectations of audiences in a transparent, ethical manner.

              This is especially true with millennials, who will be between the ages of 20-37 years old in 2017. The good news is that millennials are willing to reward brands they trust.

              Millennials are seven times more likely to give personal information to a trusted brand. In fact, 46 percent of surveyed millennials said they would share personal data if in exchange they received a more consistent, relevant, personalized experience, complemented by free perks, discounts and better customer service, across all platforms.

              Millennials have, and will continue to, yield tremendous influence over consumer and B2B purchases. No longer youngsters, millennials will not only make purchase decisions differently than previous generations, as a “digital-first” generation, they will influence the decisions of Gen Y and Baby Boomers for years to come.

              Millennials expect reciprocity; a two-way, mutual relationship with companies and their brands, and they consider a brand’s social, environmental or philanthropic efforts when making purchase decisions.

              4. Social is Part of the Omnichannel Experience

              Omnichannel is often referred to as seamless integration between on and offline customer experiences. We have seen studies and surveys over the years reveal how consumers use multiple devices, across multiple channels, and across media channels for news, social interaction, job searches, shopping, and solutions for work, business and life.

              The social experience is as important as the in-store, face-to-face, or website interaction with the brand. In addition to seek a “a hassle free, omnichannel, client experience personalized to their needs”, according to an IBM report.

              Engagement requires much more effort than merely broadcasting to the masses. This is a tough pill for many brands to swallow.

              Many have not kept up with the expectations of their audiences. And, in doing so, these brands have essentially begun the spiral into self-imposed obsolescence and extinction.

              5. Tribes, Community & Crowds

              There is untapped potential inherent to social media that can help brands connect with member of the audience, while connecting audiences to one another.

              People don’t want to just do business with a business. They want to be connected with the people behind the business, and they want know how the business interacts with customers like them.

              This is why review websites, social sharing of content, crowdfunding, etc. have been so effective. The power of tribes, community, and crowds have only begun to realize their potential.

              The next generation of social media will promote greater access and transparency between brands and their fans, creating the sense of belonging and community the next generation craves.

              Brands that embrace this new normal and invest in building relationships will be the winners in 2017.

              Maddy Osman, SEO Copywriter & Founder, The Blogsmith

              Here are two big social media marketing trends for 2017:

              Instagram will become a major player of the top social networks, thanks in part to tactics that effectively take a direct attack on Snapchat (like Instagram’s own “Stories”). Once their new Shopping feature is released to all brands, more clickable links will mean more conversions for retailers.

              Facebook owns Instagram, so that means the Instagram ad platform will continue to evolve in the right direction. In my opinion, Instagram’s ad platform has yet to peak (in terms of saturation), and there are still plenty of opportunities for brands to stand out and accomplish specific goals.

              Video will continue to be important in 2017, but brands will need to keep innovating in the way it’s presented. You still don’t necessarily need high production tactics to be effective, but you should experiment with new technologies, like 360 Video.

              Make sure to keep in mind the role sound plays, or doesn’t play in many cases. Many people watch video without sound, so make sure captions are enabled, and that you include the video’s title in the first frames of the video.

              Erik Qualman, Bestselling Author & Motivational Speaker

              Video killed the social media photo. While it seems obvious, the obvious isn’t always easy to execute.

              2017 is the year that social goes truly video. Brands will need to invest in both beautifully produced video as well as more organic video adaptations.

              There will be a window of time where quality video will be able to help separate your business/brand. However, that window will shrink as advances in technology make artistic video common place.

              Michelle Stinson Ross, VP of Marketing & Client Relations, K’nechtology

              Two trends and one time-tested principle. First for the trends.

              As each year goes by more options on more devices lead to a lot of noise. What can brands big and small do to cut through that noise?

              Video has always been key, especially for reaching an audience on mobile devices. Live video broadcasting on Facebook, Twitter, LinkedIn and YouTube are indicators that authentic interactive moments are here to stay.

              Live video gives small brands an option to level the playing field without having to spend big production budgets. Live interactions also give brands a chance to test video content with instant and real feedback from their established communities.

              But with live video broadcasting comes the necessity to have a quality brand spokesperson. That spokesperson must be able to talk both fluidly and fluently about the brand and it’s products/services. That spokesperson also needs to be someone who is relevant and relatable to a brand’s potential customers.

              Yeah, you’re CEO may not be the best choice here. Save them to be interviewed by the spokesperson as a subject matter expert instead.

              Another way to cut through the noise in social media is to partner with influential users. It’s important to put just as much commitment to time an energy cultivating influencers (movers and shakers) as it is your customer base.

              Getting the attention of someone that’s never heard of your brand before gets more and more difficult every year. Securing influential advocates to share is critical to that top of funnel awareness.

              But don’t count on your free samples to be enough to entice influencers to shout your praises. You are going to have to market the value of a business partnership to them just like you are marketing your product/service to your customers.

              Make marketing a priority and not an afterthought. One of the issues we see consistently with new clients is the dawning realization that they need marketing.

              Too many startups focus every resource on developing their ideas without considering how they are going to attract investors and customers. Struggling businesses tend to cut marketing budgets first.

              The businesses large and small that move marketing up the priority list from luxury to necessity will always come out ahead of those that don’t. Just because there are a lot of self-serve DIY marketing options available doesn’t mean that brand’s can skimp on marketing budgets. If anything, it requires more time and attention to resources, personnel and media spend.

              Commit to marketing and know when to hire, either in-house or a consultant/agency.

              Jes Stiles, CMO Emerging Markets, Ringier AG

              Building your own chatbot to distribute your content (ideally for Facebook Messenger). Why?

              Traditional social media is fraught by algorithms and ads. More and more, we see not only millennials, but now also the other generations, moving away from broadcasting focused social media posting and towards narrowcasting in smaller message groups or 1-1.

              A messenger bot can allow you to have personalized 1-1 conversations at scale, opening up a whole new audience who does not wish to connect with brand over email or download an app. Moreover, when built in a user-friendly manner, chatbots can actually provide a better experience than a human for common use cases with faster response times (no matter what time or day of the week) and greater personalization of content.

              For examples of good bots in action, check out TechCrunch or eBay Messenger bots.

              Bas van den Beld, Digital Marketing Consultant, Speaker & Trainer

              With the “fake news” discussion in 2016, the overflowing amount of posts on social media and the changing algorithms, things are about to change in 2017.

              What is bound to happen is a trend in which brands and businesses have to “prove” they are legit. That they know what they are talking about and that they (will) do a good job.

              This means more focus on helping clients and consumers. Customer service through social media will be more important than ever. If there is any trend businesses should focus on, it’s getting their business ready for that.

              Ashley Ward, Director of Marketing, Madhouse Matters

              Video. Video has already taken over social media in 2016 and has helped social media pages increase their engagement, conversions, and exposure for brands. In 2017, I predict an even larger increase in video posts from brands and businesses.

              I’m not just talking about Facebook and Instagram, either. Facebook Live is helping brands create more organic videos and less production-heavy, which has been enjoyable for users.

              But, Snapchat and Instagram Stories are great resources to show customers an “insider’s view”, give product demonstrations, and tours through video. You can then reuse this video content on other social media channels like Twitter and LinkedIn.

              Unlike images, which one single image shouldn’t be used multiple times due to image fatigue, one video can be clipped into multiple 5-, 30-, and 60-second clips and then shared on different social media outlets to provide followers with unique content.

              If you haven’t already started thinking about adding more video content in 2017, start now.

              Tessa Wegert, Freelance Journalist & Branded Content Developer

              The single biggest social media trend coming our way has got to be live streaming video. We’ve seen the live video market grow with Meerkat and Periscope, but now that Facebook is putting all its weight behind Facebook Live

              Consumers are becoming more accustomed to seeing – and seeking – live video content. Brands can continue to push the boundaries and provide exciting live experiences for their customers and fans.

              With live video, companies can take consumers behind the scenes in real-time, and consumers dig that kind of authenticity. I think we’re going to see some pushback against all of those staged, polished, and over-filtered Instagram posts brands have been investing in as consumers become disenchanted with social media marketing that feels as forced as the TV commercials and print ads of yesterday.

              Live video is the cure for synthetic content, and brands that embrace the opportunity to take consumers inside their factories and test kitchens, to their photo shoots and runway shows, and backstage at the concerts and events they’ve been sponsoring for years will be rewarded with increased loyalty and affinity.

              Dennis Yu, Chief Technology Officer, BlitzMetrics

              Instead of trying to crank out endless content to distribute on a growing number of channels– a challenge for the modern day Sisyphus– get your customers to do the work for you. Here’s how to specifically do this, even if you have a tiny team and tiny budget.

              1. Can I quote you on that? 😉

              Say this to anyone who has something nice to say about you – especially if on Facebook, Twitter, YouTube, or other sites. But often, these comments are coming through in direct mail, in store, at conferences, or when your customers are getting serviced. When you ask this question, they almost always say YES.

              2. Place that quote in a spreadsheet.

              Have columns for who said it, the category of customer, the type of comment (value, great quality, great service – however you bucket pain points), source, headshot of the person, and permission flag.

              3. Make a Facebook organic post.

              Do multiple images in a carousel and boost to lookalike audiences or custom audiences, depending on what stage in the funnel. The key is to have 10-15 of these posts. Test carousel versus not. You may find that video performs best, in carousel or not, as video view objective or for website clicks. Test it.

              To go further in how to boost Facebook posts, see Digital Marketer’s most popular podcast episode of all time here.

              Ashley Zeckman, Director of Agency Marketing, TopRank Marketing

              Many brands today (even some of the best ones) are still struggling with one key element that leads to social media marketing success: understanding the people that they want to interact with.

              In 2017, I think that smart brands will shift their focus from pushing messages out, to personalizing communications for a more meaningful interaction. That means it will be less about the on-page interactions and more about personal exchanges with prospects, customers, and influencers.

              The rise of influencer marketing will make this shift even more imperative for brands that want to get on the radar of busy experts. There are a variety of tools that exist today, and many that I’m sure will be developed in the coming years that provide helpful insights into the habits and minds of your social media audience.

              It’s our job as marketers to use that data to create a more inclusive, one-to-one experience in an environment that everyone is engaged with; social media platforms.

              OK – the experts have spoken. Your turn! What do you think will be the biggest social media trends in 2017?

              Pinterest Image - Expert Predictions on 2017 Social Media Trends

              Source

              https://www.searchenginejournal.com/social-media-trends-2017/181768/