Working in social media marketing can be overwhelming, so you are forced to try to organize and scale tasks as much as you can. Sadly, behind that scaling effort hides another problem: You may ultimately build a routine and do the same thing day after day. Social media is all about variety though: Tactics change daily, new tools and apps are launched, new opportunities emerge. Bonus: Join Zest.is! Zest.is is… [Read More…]
Most of us don’t leverage social media marketing effectively for content marketing, leaving money on the table. Get results with these 10 commandments.
In honor of Star Wars Day (which, truly, is every day here in the Allton Household), I thought I’d share some of the pieces of wit and wisdom I’ve gleaned from the extensive series of films and cartoons over the years. Whether you’re a fan of Star Wars or not, you’ll find these quotes to be perfectly applicable to your social media marketing.
Social Media Marketing Podcast 251. In this episode Bruce Irving explores local social media marketing using Facebook and Instagram.
Small business owners used to complain about the lack of a level playing field when it came to marketing their wares against the bigger, more-established players in the market. The high price of media advertising made it difficult for companies with a strapped budget to get the word out about their products and services, and it was also difficult to garner much word-of-mouth when others had established such a firm stronghold on customer consciousness.
Social media changed the whole ballgame. Suddenly owners of businesses of even the smallest size could get the word out in much the same way as the titans of industry. Local could compete against national. Yet many small businesses are wasting these opportunities with half-hearted or wrong-headed social media campaigns, leaving them almost back to square one.
It’s a problem that confounds Anthony Novikov, CEO of internet marketing and web design firm Nova Solutions Miami, because, as he explains, these mistakes can easily be avoided. “Just because you have a personal Facebook or Twitter account, it doesn’t mean that all of a sudden you have the expertise to coordinate an effective social media marketing campaign for your business,”Anthony says. “The latter takes a skill set that requires training and experience to be done the right way. It’s much more complicated than people realize.” And here are some of the reasons why.
The Right Message for the Right Medium
Many business owners fail to understand the differences between the various social media outlets available to them. Just as there was a method by which advertising executives tailored certain messages depending on whether they would be appearing in print, ontheradio, or on television, so too do knowledgeable social media experts understand how to fine-tune social media posts depending on where they’ll be seen.
“You can’t just come up with the same old post and put it on Facebook, LinkedIn, Twitter and every other possible outlet,” Anthony says. “You have to understand that there’s a different audience visiting each site, and you have to make sure the message makes an impact on each particular visitor. And you need to diversify all of these messages while keeping them all true to the brand.” That’s not an easy thing to do and it’s easy to trip an amateur marketer.
One of the things that Anthony advises his clients at Nova Solutions on is the way that sites like Facebook determine which messages will show up in a user’s feed. “These sites like Facebook and LinkedIn are constantly changing the determining factors on how much of an audience a post reaches,” he says. “The algorithms are constantly updated, and that’s something you need to be aware of when you devise the content of your posts. Otherwise, they’ll never reach the intended audience.”
If you are a business-owner and want to focus on a single site, it might be OK for you to handle it yourself. But practically each new day now, there’s another form of social media program/tool getting attention. Keeping track of all of these various platforms and the messages that would make the most impact on each could drain much-needed time and energy from business-owners who have much more on their plates on any given day.
Another problem with owners of businesses attempting to handle the social media strategizing all by themselves is that they might not know how their efforts are faring. “Almost anybody these days has access to the analytics but you need professionals to properly analyze the data and adjust the campaigns accordingly or it would be very easy for competitors to bypass you.” Says Anthony.
Firms like Nova Solutions have access to analytics that can track the number of people seeing your posts, which these people are in terms of their relevant demographics, the effect the posts are having on business, and so on. This takes the guesswork out of marketing on social media and allows decisions to be made on facts and figures rather than intuition and guesswork.
In the end, it’s up to every business owner to decide if outsourcing social media to a professional firm is the right thing to do for them at the given time. But the evidence is certainly piling up that, at the very least, it’s something that must be strongly considered in most situations.
Many businesses either small or big use social media marketing wrongly. Everyone today, is saying you must have a social media presence but not telling how you can achieve that. There are numerous social media marketing companies that are effective and affordable and do social media marketing correctly which can help scale your business. Same as with traditional channels like TVs, radio stations and print ads, your results are going to be minimal if you broadcast the wrong message to the wrong audience.
Spend some time to find out how social media works
In today’s world, with the use of Google, there is nothing you cannot find online. There are various social media marketing tips available online. You can opt for paid courses or free content like this one at your convenience. It’s advisable you dedicate some time to educate yourself. If you find all of the above not suitable or maybe you are busy with other tasks within your business, you can hire a to handle your social media marketing tasks.
Remember social media marketing works differently for every business so you should take time to educate yourself how social media marketing works for your specific business.
Create a social media marketing plan for each social media platform before you begin.
The saying goes “failing to prepare is preparing to fail” and numerous businesses make this mistake of jumping into social media marketing without a considered plan. Like the way you do everything else in the world of business, it is advisable to make a plan before executing your marketing. Creating a social media marketing plan will enable you to see success in your business and will evade you from any social media mistakes. You should be able to answer questions like why are you on social media. Or what social media networks do your customers prefer? Therefore, put your plan in writing that will act as a reference for you and your team.
Pay attention to your customers.
Is it possible to understand what somebody wants without listening to them? The only way you can understand what somebody wants is by listening to what they have to say. The same applies to social media marketing. Your social media platform should act as your extended customer service. Remember more customers are voicing their opinions on social media than on email or phone calls. By listening to them, you open doors to more and greater opportunities as well.
Always concentrate on quality, not quantity.
As you know that quality is better than quantity, then you should ensure your promotions, flyers, blogs and all your marketing is based on quality and not quantity. It is imperative to build a strong intimate connection through high-quality content. Ensure you add value to your content and conversation.
Understand when to outsource your social media management
Many businesses either big or small find themselves in crossroads on whether to keep social media management in-house or outsource. It takes time to consider the pros and cons of the decision to give up the keys to your social media accounts. Therefore take time to learn when to outsource your social media management.
Make maximum use of keywords in your posts
You should not ignore the power of social search. Platforms like Facebook, Twitter, Pinterest and other social networks have search features that work just like search engines. When users search for specific keywords or phrases, the sites display all of the content with the relevant information related to the keyword searched. This makes your business more searchable.
Make use of Hashtags to easily expand your reach. Ensure you insert hashtags appropriately. Making use of common hashtags on all your social media networks together with relevant keywords within your social media content to increase chances of being found by people searching for topics related to your industry.
Make use of social media marketing tools
This is an excellent way to maintain your business engagements on social media. Various social media marketing tools like Buffer, HootSuite and BuzzSumo will help you gain more insights into your target audience. Many of these tools will also help you schedule and automatically post to groups that are relevant to your niche. Working with a social media marketing company that understands the use of all these tools can be more advantageous to your business.
Here’s a detailed article on how to find clients using social media marketing efficiently without spending money. Click to read more.
It’s that time of year again to take a chunk of your budget and reserve some tickets for the best social media marketing conference in the country, Social Media Marketing World.
Who Should Attend Social Media Marketing World?
- Experienced Social Media Marketers– This is the person whose job is to manage social media marketing and has been doing it for years, but is struggling to keep up with the ever-changing nature of social media. Most attendees work for businesses with fewer than 100 employees. There are plenty of big businesses attending as well. For example, marketers have attended from Apple, Cisco, CBS Interactive, IBM, Deloitte, Hilton, Humana, Macy’s, Mayo Clinic, McDonald’s, ReMax, Reuters, Sprint, Toyota, the United Way, UPS, and WalMart.
- Bloggers, Live Show Hosts, Vloggers, or Podcasters – These people regularly create content to establish themselves as thought leaders. We have an entire sub-conference just for this person—we call it the Creator Ticket! Many of the social media marketers attending are looking for creators.
Register Now for Social Media Marketing World!
Why You Should Attend Social Media Marketing World?
- Networking unlike anything they’ve experienced: Marketers love connecting face-to-face with thousands of people just like them—as they share stories, gather ideas, and build relationships that last for years. Also, we uniquely bring together marketers and creators. We make connecting easy by building in extensive networking opportunities.
- Discover world-class content from the top industry pros: Marketers take in 120+ practical, action-oriented social media marketing and creator training sessions from the world’s leading experts—all in beautiful San Diego, California. They come to learn from the social pros they’ve looked up to for years. Social Media Marketing World is the planet’s largest gathering of social media thought leaders. We encourage all of our speakers to make themselves accessible.
- Fun, San Diego style: All-Access attendees have a blast at our parties, including our opening night networking party held aboard an aircraft carrier. Plus, they enjoy magnificent views of San Diego Bay from our waterfront conference venue.
View the Social Media Marketing World Speakers
I learn so much each and every year, I buy my ticket before I leave for the following year. Aaron Walker
Social Media Marketing World Tracks
- All-Access Tracks: With your All-Access ticket, you’ll choose from 120+ expert-led sessions and workshops in multiple social media marketing and creator tracks:
- Workshops: Other events charge extra for workshops. Not us! You’ll take in 90-minute workshops focused on marketing, content creation, and business development at no added cost. You’ll refine your written, spoken, visual, and video skills–and pick up ideas to take your business to the next level.
- Social Tactics Tracks: Find out the best and newest ways to market your business with social media. Pick up actionable tips to improve your marketing with Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Snapchat.
- Measurement and Analytics Track: Discover how leading experts track, measure and analyze what really works with social media. You’ll finally be able to prove your social activities are working and find better ways to measure and calculate ROI!
- Social Strategy Track: Discover new strategies that will draw ideal customers to your business. You’ll soak in strategy sessions that will help you map out a more successful social media marketing plan.
- Corporate Social Track: Pick up actionable ways to deal with crisis management, influencer marketing, and employee advocacy. You’ll understand how your peers manage the unique demands of the corporate world while pushing the envelope with social media marketing.
- Content Marketing Track: You’ll discover how to leverage content to sell, how to move people to action, and tips for creating content that grows your business.
- Creator Tracks: See how successful bloggers, live video producers, podcasters, and video creators monetize, build, and maintain content that their fans love to share. With 40+ sessions dedicated to content creators, you’ll be sure to find actionable tips on topics such as Facebook Live, YouTube, sponsorships, video production, audio recording, WordPress, and much more.
View the Social Media Marketing World Agenda
Can’t Make it to San Diego?
Sometimes budgets and travel calendars conflict, so Social Media Marketing World also offers a Virtual Ticket!
Get Your Virtual Tickets to Social Media Marketing World
Disclosure: We are a proud affiliate for Social Media Examiner and Social Media Marketing World!
Download a Sponsored Marketing Whitepaper:
Monthly Social Media Administrative Tasks to Adopt
Great Social Media Marketing is a mix of many distinctly different things.
A Marketing Tool That’s FUN!
I can hear you saying, Noooooo! Not another thing I have to do to build a platform! I’m already on FB, Twitter, Pinterest, I Blog, have a website, Instagram, Google Plus , Linkdin, Goodreads . . . Okay, I’ll stop, because I’m depressing myself, but just know that I could go on.
But what if there was a passive marketing tool? One that you create, send it out into the webverse, and forget it? Like a satellite, it goes into orbit, and does it’s thing, without any maintenance? Would you be willing to try it then? What if it gave your creative side a facial and a relaxing massage at the same time?
Oh, you say, the software that makes cat memes? Well, yes. But I’ll bet that you pass on those cute memes every day on social media. Come on, admit it. Cute cats, funny sayings, or, in Orly and my case, coffee, goats, horses, mini pigs, squirrels with purses, and an occasional ostrich.
But wait, there’s a lot more to it than cat memes!
If the meme links to something – a website, an article or other info, I sometimes click on it, don’t you? Even if I don’t, when I share it, all my followers see it, and I get up to 30 shares on a typical day. Many of those people have friends that share too. On and on. Social media is The Force.
All you need is an eye-catching photo, and something to say. Hey, we’re authors. We have LOTS to say! Some of you know that I’m a quoteaholic. I post a Cowboy quote and an Author quote every morning on Twitter (@PBRWriter). I have books full of them. Universal truths are universal for a reason; they touch everyone. Hello, shareability! And, if the quote says something about the books you write, all the better!
PHOTOS: They’re free on many sites. My favorite is Photopin, but Morguefile, Gratisography and many others are good, too. Or, you can use your own personal photos. The main thing to remember (besides giving credit to the photographer or the site), is that you want a lot of blank space. Preferably monotone, so lettering shows up well.
I love the one below – it goes perfectly with the saying – but the saying is hard to read because of the color shift.
Don’t forget to put your info on it!!!! I refer to my website.
Canva has tons of layouts, a good choice of fonts, and you can use their backgrounds and photos if you’d like. Some are free, some are cheap. And it’s EASY to USE!
But wait, there’s more!
You can use Canva to make memes for your books as well. The saying? Your logline, or a great line from your blurb. Or a great line from a review. Something compelling that will make readers want to pick it up.
Here are two I made for my recent release.
I post these everywhere: Facebook, Twitter, Pinterest, my website . . . every platform I have. If I were into swag, I’d have postcards made.
Here are some tips that may help you dive into Canva:
This may seem overwhelming, but it’s not, I promise. If I know what I want to do, I can create a design in a half hour or less.
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Laura Drake is a city girl who never grew out of her tomboy ways, or a serious cowboy crush. She writes both Women’s Fiction and Romance.
She sold her Sweet on a Cowboy series, romances set in the world of professional bull riding, to Grand Central. The Sweet Spot won the 2014 Romance Writers of America® RITA® award in the Best First Book category.
Her ‘biker-chick’ novel,, sold to Harlequin’s Superomance line (August, 2013) and has expanded to three more stories set in the same small town.
In 2014, Laura realized a lifelong dream of becoming a Texan and is currently working on her accent. She gave up the corporate CFO gig to write full time. She’s a wife, grandmother, and motorcycle chick in the remaining waking hours.
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