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Didn’t get what you expected from your last Social Media Marketing campaign? Here’s why. You have invested a great deal of your marketing budget and valuable time in social media marketing, but you may not be getting the return on investment (ROI) you hoped for. You’ve read about other businesses who are thriving on Twitter, attracting customers from Pinterest and Instagram and making money from targeted Facebook ads, but yours isn’t one of them. Before you pull the plug on your social media marketing campaign, take time to review what is and isn’t working and refine your strategy. When trying to assess what works, be sure not to skip over the basics. Review the following key areas every quarter. Not paying attention to some of these very simple rules could be the reason why your campaigns are tanking every month. Remember to invest in a social media marketing strategy up front, before engaging in social media, to avoid making critical mistakes. You don’t know who your target audience is: First, do you really know who your customers are? Are they teens, young millennials or baby boomers? Mostly men or women? The content that you put up on social media should be of interest to your customers, but you need to know who they are first. If you’re unsure, spend some time researching who is buying your product or services and who is engaging with your content. If you don’t have a crystal-clear idea of who your buyer persona is, your Facebook advertising campaign will also under perform. You never look at analytics: What content is performing the best with your target audience? Do they like images, video or long form content best? Out of the content you created, what generated the highest share count? If your followers love to engage with pictures, but do not seem interested in back-and-forth discussion, Instagram may be a better choice. Measure the shareability then tweak accordingly. Also, be sure to dig deeper than basic Facebook insights. Familiarize yourself with Google Search Console and Google Analytics. Review how much traffic is being driven from social media back to your website, and look at the sources that are driving inbound leads to your site. You spread yourself too thin: Are you spending hours filtering photos for Instagram and seeing little to no results? Your target clientele may not be active users on Instagram. According to studies, the average American spends roughly 40 minutes per day on Facebook. This may be a ripe opportunity that you have completely looked past if you are more focused on Instagram or Snapchat. You need to find out where your customers are and then focus on the social media networks that perform best with your prospects. For example, your target clientele might want six-second Snapchat videos verses long YouTube videos. Do not spread yourself thin just to make sure you are “everywhere.” You create boring content: Is your content even shareable? For example, you want your customers to know what a great staff you have and you are posting office photos daily. While customers care about customer service, if they are not sharing or commenting on these photos, stop posting them. Instead, try focusing on the benefits of your products and services and provide tips or articles that help your customers live better lives. Stop wasting time creating content that your customers are not engaging with. Rule of thumb: if you wouldn’t share the content you are creating, stop creating it. If you can’t personally see yourself even giving it a measly like, why would someone else like it? You don’t respond: Are you tweeting out questions and not responding when your customers answer? Do your followers tweet and tag you, but you don’t interact with them? According to Entrepreneur Magazine, almost half of the millennial segment — and one in three consumers overall — say they are influenced by social media and use it to make purchasing decisions. Customers build relationships with companies through social media, so you need to take time and respond to them. If they do not see that you are responding, they will leave you behind in the social media dust. But really, the number one reason why your social media campaign bombed? Because you are inconsistent. Social media is a daily practice. You have to post consistently to build an audience and get results. One hit wonders don’t do very well on social media. You can’t post religiously for two weeks and then ghost your followers for two months. Your audience won’t build up trust in your brand and won’t rely on you to provide consistent, steady content. Lack of consistency is the number one reasons most social media campaigns do not take off. Occasionally, small businesses with mediocre content will perform far better than large-scale agency campaigns simply because they post daily and put themselves out there. Half the battle is consistently using the technology and engaging with your audience. Devoting time daily to your presence on social media is a must in order to grow your followers and succeed. Without it, you will perpetually be in a failure-to-launch phase. Even the most expensive New York social media marketing agencies won’t be able to help you if you are not committed to consistently creating new content and measuring the performance.
Didn’t get what you expected from your last Social Media Marketing campaign? Here’s why.
You have invested a great deal of your marketing budget and valuable time in social media marketing, but you may not be getting the return on investment (ROI) you hoped for. You’ve read about other businesses who are thriving on Twitter, attracting customers from Pinterest and Instagram and making money from targeted Facebook ads, but yours isn’t one of them. Before you pull the plug on your social media marketing campaign, take time to review what is and isn’t working and refine your strategy. When trying to assess what works, be sure not to skip over the basics. Review the following key areas every quarter. Not paying attention to some of these very simple rules could be the reason why your campaigns are tanking every month. Remember to invest in a social media marketing strategy up front, before engaging in social media, to avoid making critical mistakes.
You don’t know who your target audience is: First, do you really know who your customers are? Are they teens, young millennials or baby boomers? Mostly men or women? The content that you put up on social media should be of interest to your customers, but you need to know who they are first. If you’re unsure, spend some time researching who is buying your product or services and who is engaging with your content. If you don’t have a crystal-clear idea of who your buyer persona is, your Facebook advertising campaign will also under perform.
You never look at analytics: What content is performing the best with your target audience? Do they like images, video or long form content best? Out of the content you created, what generated the highest share count? If your followers love to engage with pictures, but do not seem interested in back-and-forth discussion, Instagram may be a better choice. Measure the shareability then tweak accordingly. Also, be sure to dig deeper than basic Facebook insights. Familiarize yourself with Google Search Console and Google Analytics. Review how much traffic is being driven from social media back to your website, and look at the sources that are driving inbound leads to your site.
You spread yourself too thin: Are you spending hours filtering photos for Instagram and seeing little to no results? Your target clientele may not be active users on Instagram. According to studies, the average American spends roughly 40 minutes per day on Facebook. This may be a ripe opportunity that you have completely looked past if you are more focused on Instagram or Snapchat. You need to find out where your customers are and then focus on the social media networks that perform best with your prospects. For example, your target clientele might want six-second Snapchat videos verses long YouTube videos. Do not spread yourself thin just to make sure you are “everywhere.”
You create boring content: Is your content even shareable? For example, you want your customers to know what a great staff you have and you are posting office photos daily. While customers care about customer service, if they are not sharing or commenting on these photos, stop posting them. Instead, try focusing on the benefits of your products and services and provide tips or articles that help your customers live better lives. Stop wasting time creating content that your customers are not engaging with. Rule of thumb: if you wouldn’t share the content you are creating, stop creating it. If you can’t personally see yourself even giving it a measly like, why would someone else like it?
You don’t respond: Are you tweeting out questions and not responding when your customers answer? Do your followers tweet and tag you, but you don’t interact with them? According to Entrepreneur Magazine, almost half of the millennial segment — and one in three consumers overall — say they are influenced by social media and use it to make purchasing decisions. Customers build relationships with companies through social media, so you need to take time and respond to them. If they do not see that you are responding, they will leave you behind in the social media dust.
But really, the number one reason why your social media campaign bombed? Because you are inconsistent. Social media is a daily practice. You have to post consistently to build an audience and get results. One hit wonders don’t do very well on social media. You can’t post religiously for two weeks and then ghost your followers for two months. Your audience won’t build up trust in your brand and won’t rely on you to provide consistent, steady content. Lack of consistency is the number one reasons most social media campaigns do not take off. Occasionally, small businesses with mediocre content will perform far better than large-scale agency campaigns simply because they post daily and put themselves out there. Half the battle is consistently using the technology and engaging with your audience. Devoting time daily to your presence on social media is a must in order to grow your followers and succeed. Without it, you will perpetually be in a failure-to-launch phase. Even the most expensive New York social media marketing agencies won’t be able to help you if you are not committed to consistently creating new content and measuring the performance.
Pharma and Healthcare Social Media Marketing Size and Key Trends in Terms of Volume and Value 2015 – 2025Digital JournalFuture Market Insights has announced the addition of the “ Pharma and Healthcare Social Media Marketing Size and Key Trends in terms of Volume and Value 2015 – 2025″report to their offering. This press release was …
3 Steps to Create A Winning Social Media Marketing Strategy
Daniel Paul is an experienced SEO Melbourne expert with over a decade of valuable experience in the field of social media marketing for small to large scale business houses in Australia. He helps companies establish brand presence and improve targeted traffic.
|Daniel Paul has written 1 articles for PromotionWorld.|
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Till a few years back, you could get away with no social media strategy so long you had your presence on major social media platforms like Twitter, Facebook, LinkedIn etc. However, in 2018, things have changed, and it is crucial for you to have a winning social media strategy in place to get the competitive edge in the market. Users should engage with your brand on social media. This means having a mere presence in the market is surely not enough. In case, you do not invest in social media marketing and do not engage the customers online; you will lose out on gaining real customers.
Get your steps right to social media marketing and business success
Given below are some steps to help you get your social media marketing right this year and gain a competitive edge in the market-
Three steps to create a winning social media marketing strategy for your business
1. Create social media marketing objectives that resolve your biggest business challenges- Every business in Melbourne and other parts of Australia has a challenge, and the first step to your social media marketing strategy is to understand what your goals are. There is no point putting all your attention and efforts in social media marketing if you do not know what you want out of them. It is like cooking your favourite dish. You need all the proper ingredients ready to make a delicious dish. Likewise, in social media marketing, planning is the need of the day.
Once, you have your plan in place, you follow the steps and get the desired results. Think about preparing your favourite dish where you follow every step of the recipe to create the desired taste- what if you have sudden guests and need to feed your dish to more people? What if one of your guests is allergic to any of the ingredients in this dish? Think about it. Your approach changes and you cook a dish that can be eaten by all and sufficient to satisfy everyone. The same thing takes place when you plan social media marketing.
Identify what your key challenges are.
Create steps to address them. The number one step of a successful social media strategy is to create your goal. These goals should be realistic and attainable. When you create realistic goals, you can stick to your plan. There will be fewer hurdles, and in case they do surface you will succeed. Experts in the field state brands should not take on every platform in their present marketing strategy when it comes to social media.
Choose those social media platforms that have significance based on the goals of your brand. Do not complicate your strategy. Write down your social media goals and make them as simple as possible. SEO Melbourne experts state the simpler your objectives, the clearer your social media strategy becomes.
2. Know and research about your audience on social media platforms- Several people are using Facebook however if you are on this social media platform, how many of them are your brand engaging? Do you make any efforts to understand what your social media audience like? A bit of research work will help you understand whether your audience like your products, what age group is the toughest to sell, who are your most returning customers etc.
Is your brand looking at the demographics of the audience that is most likely to buy your products? Take the effort and look into the demographics of major social media channels. Check the dashboard of social media channels so that you get an insight into who is following you.
Check how they interact with your brand. Understand how the statistics on your dashboard satisfies your specific goals. Understand the metrics most important to your brand. Here, you should understand the social metrics and see if they correspond with your specific social media goals. This helps you to create enduring relationships with your brand. Check the reach, performance of hashtags, engagement and clicks. Evaluate the number of paid and organic likes to get an idea of how your brand is performing.
3. Know your competitors on the social media- Another important tip is you should never steal the ideas of your competitors. Learn and grow with them. You should analyse their pages and know what is making them successful. Find out more about them. Use the information you get to your advantage.
The simple way to find out your competitors is by doing a Facebook search. Check the keywords and the other industry terms that show up. Once you have discovered what your competitors want the next step is to create engaging social media content that keeps your audience happy.
Create content that fits completely into the identity of your brand. Plan your content and create themes that are in sync with your brand. Video content also works well for social media marketing. Create videos that are simple, short and powerful.
Engage your audience and reply to their comments. Be proactive and keep engagements running. It is crucial for you to network well with your targeted audience so that you can keep them engaged. Social customer care also increases the customer awareness. When you are creating a social media strategy, you should always track your efforts and make the necessary improvements. This will help you gain a competitive edge in the market with success.
Therefore, when you are creating a social media strategy for your business and brand, keep these three steps in mind Never rush with your social media strategy. Document your strategy and stick to goals that are realistic. In this way, you can optimise social media platforms and gain the competitive edge from them. Create a separate social media strategy for each platform so that you effectively can bank on their strong points for the promotion and marketing of your brand. In case, you are new in the arena, talk to professional SEO companies to help you create a winning social media strategy for success today and in the long run!
Australia Post launches social media marketing, packaging, and temp hiring offerings for small businesses
Australia Post has moved to bolster its small business offering by launching three partnerships to help small businesses with a number of core functions.
The organisation has partnered with ad specialists Tiger Pistol to create Social AdMate, aimed at helping small businesses create and manage social media advertising campaigns; it has partnered with Spawnit to create Brandwrapped, allowing businesses to create custom packaging for parcels; and with Workfast to give businesses access to temporary workers on-demand.
Rebecca Burrows, general manager of Small Business at Australia Post, said easy access to expert assistance can provide significant impact for SMBs.
“So we’re working with innovative small business partners to design new services that help entrepreneurs grow their business without losing focus on what’s most important to them,” he said.
“By being able to cocreate new services with innovators, we hope to remove barriers to a range of expert services and see our small business community thrive.”
With a basic package starting at $265 per month, a Social AdMate subscription will give businesses access to a dedicated account manager to help them run a campaign.
BrandWrapped, meanwhile, allows businesses to create personalised boxes, satchels, and other branded ‘extras’ such as ribbon, tape, labels, and wrapping paper, with Australia Post promising “low minimum print runs”.
Ian Douglas, CEO of Spawnit, said, “With more items being purchased online, packaging is a critical branding tool, particularly for small business. Through our partnership with Australia Post, BrandWrapped gives small businesses access to design their own beautiful eye-catching packaging and accessories that customers will love and remember.”
To round out the offerings, the Workfast service will give businesses access to a pool of job-ready workers, with all administration – including payroll, insurance, tax, and superannuation – managed by Workfast.
Founded in 2016 by Tim Nieuwenhuis, online temp agency Workfast was created out of a need Nieuwenhuis saw running his previous businesses, including ecommerce platforms Dugg.com.au and Zupply.
“We have several businesses and were always needing supplemental staff to fill positions due to annual leave, sickness or people leaving the company. Often these positions don’t get filled and this puts added stress on the other employees, which have to take on extra work,” he told Startup Daily.
The focus on ecommerce is an important one for Australia Post, with the organisation’s recently released earnings report on the second half of 2017 revealing a 10 percent fall in addressed letter volumes would have been even sharper if it were not for the postal survey on same-sex marriage, which created a revenue surge of $26.3 million.
Revenue for the business overall increased three percent to $3.6 billion, with an eight percent increase in parcel volumes.
Image: Christine Holgate. Source: Gourmet Traveller.
Best Social Media Marketing Agency
10 Best SEO is honored to present the winners of its Best Social Media Marketing awards for October 2018, selecting Straight North as the leader in this category.
This award is noteworthy because of the significance of SMM in the marketplace. When the owner of a business is in need of a brand-new social media marketing strategy, it pays to find the best SMM agency to handle the campaign. There are a lot of companies that handle social media marketing services, but not all of them have a full spectrum of services or the ability to respond quickly to a company’s requests for service. In order to facilitate the selection of the best social media marketing agency, the 10 Best SEO listing service has implemented a new monthly award. This new monthly award honors the top 10 performers in SMM services around the USA.
The top firm that a CEO could choose for SMM services is Straight North. This is another large entity with as many as 250 full-time marketers, web developers and site designers on its staff at any given time. Straight North, which is headquartered in Chicago, is one of the largest top social media marketing agencies in the industry. The firm’s staff has earned a 96 percent customer satisfaction rating for its social media marketing services. The firm is noted for its top-notch work in the area of sharing stories from satisfied customers and making it easy for clients to showcase their success stories. Straight North also handles social media reputation management services.
Also on the list of best SMM agencies is Ignite Visibility. This is a small firm of 10 to 50 full-time marketing and development professionals. The company has earned a customer satisfaction rating of 95 percent. Headquartered in San Diego, most of its clients are located on the West Coast. Ignite Visibility works with clients throughout the USA for all of their social media marketing and engagement needs.
Another one of the companies earning a distinction for its SMM services in October of 2018 is Boostability. As a top SMM agency, Boostability is a large firm with more than 250 employees on its full-time staff. The firm is headquartered in Lehi, Utah, but it works with clients located throughout the United States. With a 93 percent customer satisfaction rating, Boostability is able to combine its social media marketing services with other types of marketing, such as pay-per-click ads. They carefully use demographic research in order to show ads in the feeds of users who are most likely to be interested in what their clients have to offer.
When you think about real estate marketing, what’s the first thing that comes to mind? Perhaps MLS listings, word-of-mouth exchanges, or networking at industry events?
These are great options that have helped realtors launch and grow successful businesses in the past, but there’s a fast-growing opportunity you can use to market your business. I’m talking about social media marketing, specifically on Instagram.
Instagram is a powerful platform for promoting listings and growing a following as a real estate agent. You can connect directly with your audience, run ads, and even get creative with the content you post to generate leads.
But with so many ways to use the platform, marketing on Instagram can sometimes be confusing and overwhelming. Just as you get comfortable with one trend, there’s a new one to learn about.
To help you create a successful real estate social media marketing strategy on Instagram, we’ve got 23 tips to get you started.
1. Set up a business profile.
If you haven’t done so already, change your personal Instagram account to a business account. The main benefit is instant access to analytics. You can see information like
- post interactions per week (this includes profile visits and website clicks);
- page discoveries per week (this includes your posts’ reach and impressions);
- the number of posts published per week;
- performance of each post (this is in terms of total views); and
- the demographics of your audience.
A business account also makes it easier for potential customers to get in touch with you. Add your email address and phone number to your profile so that visitors to your page don’t have to leave Instagram to find your contact information. The easier it is to contact you, the better your chances of gaining new leads.
2. Find influencers in your niche.
Influencer marketing is on the rise, especially on Instagram. By partnering with influencers in your niche, you’re able to get your services in front of a larger segment of your target audience than you would have on your own. For example, perhaps you sold a home to an influencer. If so, ask them to tell followers about the experience, and include a link back to your account.
Influencers can have anywhere from a few thousand to a few million followers. Keep in mind that it’s not about how many followers they have but about how engaged their followers are — are followers leaving comments, sharing and liking posts? — and how closely matched the followers are to your ideal customers.
If you’re a new agent or you’re working independently, influencer marketing has the potential to increase awareness of you and your service.
[Source] Consider partnering with influencers as a networking opportunity and to learn from them.
3. Learn from influencers in your niche.
Once you find influencers, be aware of how they use Instagram. Ideally, they cater to the same audience as you, so look at
- the hashtags they use;
- the calls to action they include with each post;
- the types of captions they write. For example, do they pose questions to their followers, and if they do, what kind of engagement do they get?
- the kind of content they share. Do they include funny real estate memes? If so, how do their followers respond?
Bottom line: Find out what influencers do, and figure out a way to do it better.
4. Use lots of relevant hashtags.
Hashtags are how your audience finds you on Instagram and categorizes your content. The tags are essentially keywords that Instagram users can search for or follow. Instagram lets you use a maximum of 30 hashtags per post, but you don’t have to use that many. You can use as few as 10—12 hashtags as long as they’re relevant to your post.
If you specialize in selling condos in Manhattan, focus on hashtags like #manhattancondos, #manhattancondominiums, or #manhattancondoforsale to get pertinent traffic. Use a hashtag-generator tool like Seekmetrics to help you find appropriate hashtags.
Use hashtags with two or three words, since they’re more targeted, and more likely to drive relevant traffic to your page. Also, do some research to find out what other realtors in your niche use and how popular those hashtags are.
5. Manage the hashtags you use.
When you plan the captions for your posts, don’t use popular hashtags that are associated with millions of posts. Remember, hashtags are meant to make it easier for people to find you. Using lots of popular hashtags with tens of millions of mentions makes it harder for your audience to find you. Your content gets buried very quickly and will likely go unseen.
Instead, use hashtags with fewer mentions — like 10,000–50,000 — to improve the chances of your content being found. For example, instead of using a hashtag like #nevada, which has over 4 millions posts, use #nevadarealestate, which has just over 3,500.
6. Use automation for publishing.
In order to keep your followers excited about you and your services, you have to post regularly. When followers can rely on consistent content, they’re more likely to keep coming back to see what’s new. This is key to growing a following and building trust. To develop consistency, post at least once or twice a day.
Coming up with new content daily is time-consuming, so use a tool like Hootsuite or Buffer to manage your social media marketing. Dedicate a few hours once a week to plan, create, and schedule posts. That way, your page always has fresh content — new listings, upcoming events, and industry news, for example — without you spending hours posting every day.
7. Use automation to incorporate advertising.
From deciding on the goals for each ad campaign you run to planning the copy, creating ads is another time-consuming task. You have to run ads to make sure your properties get exposure, but if you’re selling multiple properties, advertising can quickly take you away from other important tasks, such as prepping for open houses, following up with customers, or processing paperwork.
Fortunately, a tool like Boost is available to help you automate your advertising. Here’s how it works: When you post a new listing on MLS, Boost takes data, like listing information, images, and your contact details, and creates an ad that appears in your audience’s Instagram feed. The process happens automatically, but you have the option to make adjustments to ads as needed.
8. Build partnerships in your niche.
One way to position yourself as an expert within your specialty is to partner with industry experts. For example, follow home stagers, interior designers, photographers, brokers, and other experts, and comment, share, and like their posts. That way, as you grow your customer base, you’ll have more resources on hand, allowing you to market your properties better.
Customers aren’t looking for someone who will just help them buy or sell a home. They want someone who can offer feedback and suggestions that help them make better decisions. Having resources at your fingertips helps position you as their trusted adviser.
9. Add your Instagram feed to your website.
Give website visitors a chance to get to know more about you, beyond what appears on your website. Your website is designed to sell, while Instagram can be used to build awareness. For example, use it to give a behind-the-scenes look at you and your business. Connect selling and brand awareness activities by adding your Instagram feed to your website. Add the feed to your home page so that it’s one of the first things visitors see.
Do this as a way to make it easier for website visitors to find you on Instagram. For the most part, the content on your website is static — aside from new listings you post, perhaps — whereas your Instagram feed changes daily. By inviting website visitors to follow you on Instagram, you have more opportunities to nurture the relationship with leads and build trust.
10. Plan your strategy.
Effective real estate social media marketing is more than posting pretty pictures. Attractive images are a great way to get noticed, but what helps you keep followers requires that you plan what you post. Start by thinking about what you want your page to accomplish and what actions you expect followers and visitors to take. For example, think about these:
- Your goals for your account. Decide whether you want to grow your followers, generate leads, connect with influencers, or something else.
- The types of content you want to post. Include images of your listings, but also include event images or industry news.
- How often you’ll post. Think about how many posts you’ll publish in a day or a week, and create enough content to support that goal.
[Source] An example of an in-depth social media strategy.
Then, think about what you want followers and page visitors to do. Will you ask questions in your post, direct them to a link in your bio, or ask them to complete some other action?
11. Educate more than you sell.
Featuring real estate on Instagram is a great opportunity to educate your followers. Use the analytics available in your business account to see what types of educational posts perform the best. Post information about mortgage rates, home staging, and purchase contracts.
Based on which posts perform well, run a series, or do interviews with leaders in your niche to build the trust followers have in you and establish yourself as a leader in your industry.
12. Use video.
Including video in your social media marketing strategy is a powerful way to connect with your visitors and followers. Instagram allows you to post 15-second videos to your Stories and 60-second videos to your feed. For example, use these features to post videos of houses for sale, and include a voice-over to provide details about the houses.
Instagram TV (IGTV) is a new feature on Instagram that lets you post longer videos — up to an hour long — to share with your followers. Use these videos to do a full walk-through of the house or the surrounding neighborhood. With longer videos, you can take your time talking about the features and amenities that your audience is most interested in.
13. Include a weekly feature.
It’s hard to keep coming up with fresh new content, so take the pressure off by launching a weekly feature. That way, there’s at least one day a week where you don’t have to post brand-new content.
Examples of features include
- customer spotlight, where you post an image of a customer standing in front of their new home;
- a roundup of influencers you admire;
- a home-improvement tip; and
- home-renovation highlights.
Experiment with a few options, and based on the engagement that posts receive, focus on one type. Make sure it’s something that will provide followers with a lot of value and will reinforce their trust in you.
14. Get personal.
Your posts don’t have to focus only on the properties you’ve listed. Show followers the person behind the business by posting about topics like
- a recent experience you had with a customer;
- events you’ve attended; and
- a behind-the-scenes look at a home renovation.
This strategy helps followers get to know you better and contributes to lead generation. Your audience is going to research real estate agents before they choose one to work with, so show them why they should work with you. You can then work on converting those leads into customers.
15. Use Linktree in your bio.
Instagram allows you to have one link within your profile bio. Many users use this to link back to their homepage. But to give your social media marketing efforts a boost, add the Linktree link to your Instagram profile.
Linktree is an app that gives you more opportunities to link to content on your website. So rather than just linking to your homepage, Linktree lets you include multiple destinations within the main link.
For your real estate social media marketing, include links to
- listings on your website;
- your email list;
- industry news and updates on your site; and
- an events page on your site for open houses and other opportunities for potential customers to meet you.
With the basic Linktree plan, you can see which links get the most clicks and then add and remove links as needed.
16. Promote individual posts.
Another option for advertising your real estate listings on Instagram is to promote individual posts. When you have a business account, Instagram gives you the option to reach more people by promoting posts.
For example, when you connect Facebook to your Instagram account and click on “Promote,” you’ll be asked to confirm where you want the post to appear — your timeline or a business page — and then you’re ready.
Let’s say you have a listing in a neighborhood that isn’t as popular as others. Use the promotion feature to get the property in front of a larger segment of your target audience to improve the chances of finding a buyer.
17. Get creative with your profile bio.
Your profile bio is your chance to get followers and visitors excited about you and the services you offer. Instead of a few sentences describing who you are, think of what keywords best describe you, and list those instead.
Also, incorporate hashtags to help your target audience find you when they search, and include emojis to make your page appear more inviting.
Finding the right mix of these strategies will make your profile description more engaging. The quirkier your bio is, the more likely visitors will stick around to find out more about what you have to offer.
18. Follow leaders in your industry.
This approach is twofold because following industry leaders — either established real estate agents or associations such as the National Association of Realtors — gives you inspiration based on their posts.
Follow them, but also leave thoughtful comments on their posts, and “like” their pictures. This is another way to grow your network and get exposure to other people in the industry. Perhaps when an opportunity comes up, you’ll be one of the first realtors the industry leader thinks of. Or you can proactively ask if you can be of assistance when one of these leaders posts an update you have experience with.
19. Use professional images.
While this isn’t a requirement, professional photos help your page stand out. If your budget allows, this is worth the investment. This isn’t just professional images of your properties; this strategy includes images of you, too.
Show yourself with customers, at your desk at work, or at an event. Professional images give your feed a more appealing look and feel. Even though Instagram offers filters to make DIY photography inviting, filters can’t change the fact that the image doesn’t show well or doesn’t do a property justice.
Also, professional images of your listings improve the chances of selling these properties because the photos conjure up feelings of the fear of mission out (FOMO) among followers who can see themselves in the homes.
20. Link to other social media accounts.
What’s great about Instagram is that it lets you link to other social media profiles and share your posts across all of them. For example, link Facebook or Twitter so that every time you post to Instagram, you have the option to also post to other social networks at the same time.
[Source] Update linked accounts from Instagram’s settings menu.
Instead of logging into your accounts separately to upload and post content, you save time and are able to target audience members who might not be on Instagram but are on Facebook or Twitter. That way, they don’t miss out on the content you’re sharing, and you increase your reach at the same time.
21. Use IG Stories to post updates.
Instagram Stories are 15-second clips that disappear after 24 hours. Stories allow you to post updates that might not be relevant to your page but are still important to share with followers. For example, use Stories to run a fun poll, launch a special promotion, or show a customer getting the keys to their new home or standing next to a sold sign.
22. Give real-time updates using IG Live.
If you’re hosting an open house in a particular neighborhood, share this update using IG Live. Use this feature to
- invite people in or near the area to stop by and meet you;
- encourage visits to the new property so you can give them a tour; and
- engage with your followers in a new way.
What’s great about this feature is that Instagram notifies specific people that you’re live, so followers know to open the app to learn more about what you’re sharing. Only followers who will find this information relevant will be notified that you’re live.
23. Figure out the best times to post.
To get the best results from your real estate social media marketing experience, figure out the best times to post content. Part of this is knowing and understanding which demographic you cater to; the other part is based on research.
If you cater to empty nesters, they may be more responsive to content shared at specific times. If you cater to first-time home buyers, consider posting first thing in the morning. Or post later in the evening, when they’re home from work and can spend more time engaging with posts.
Studies show that the best days to post are Mondays and Thursdays, but experiment with post times to discover what gets the best engagement from your followers. The idea is to post when followers are most active and likely to see your content.
Remember that you don’t have to adopt all of these tips immediately. Based on your immediate goals, create a strategy that incorporates four or five of them.
For example, if your goal is to increase brand awareness, your campaign should focus on finding and partnering with influencers, planning the type of content you post, and promoting your posts. As your goals and priorities shift, adjust which tips you use.
There are, however, some tips that we strongly suggest you use all the time, such as switching to a business profile and researching hashtags. That will make it easier for you to manage your social media marketing campaigns and reach your goals.
It’s normal for savvy digital marketers and entrepreneurs to think ahead and tap on emerging trends and patterns before the ‘noise’ comes in.
When it comes to social media optimization techniques, the marketing trends change faster than the seasons, and keeping yourself abreast with all the upcoming trends becomes all the more important to excel in this overcrowded space.
Moreover, by putting in some efforts to recognize and work on some upcoming trends, you’ll be doing your audience a favor by giving them what they want, which will ultimately help your brand generate awareness and build a loyal following of raving fans.
But what are those upcoming trends that will definitely work for enhancing your entire social media presence?
Let’s look into some of the trends which I feel will dominate the social media space in 2019:
1. Consider Evaluating Your Previous Efforts
Before you get into predicting the future, look deeply into the performance data of all your current social media efforts.
Learning what worked for you in the past year and what didn’t can sigle-handedly give you a better idea of what resonates with your audience. Look for those posts that garnered the most engagement for you and try imitating their structure, offering or tone to score some quick wins.
Most of the social media platforms provide detailed analytics (likes, shares, comments, retweets & likes) on every post you do, so getting your hands on analytical data will not be a problem.
2. Social Listening Is the New PR
More than half of the world’s population is on some or the other social media platform out there and have made it their platform of choice to hang out online.
When a consumer shares an amazing or outright depressing experience with your brand, chances are high that they will share it with the world with the help of their social profiles.
So, keeping a track of all your brand mentions over social media and the web becomes all the more important to harmoniously protect the brand image you have built with such dedication.
According to a Brandwatch study, 96% of users talking about a brand online don’t even follow the brand’s own social media pages. So, just checking your notifications, mentions or messages won’t help you track all the conversations revolving around your brand online. You’ll have to proactively scourge the entire web to find them.
And users bail out when they aren’t replied to.
In this socially active world of today, I think actively jumping in ongoing conversations about your brand is something we’ll see a lot in the next year.
And you’ll probably need a tool for that, Google Alerts can only take you so far!
3. The Need for Transparency
Every brand wants to put their best foot forward in front of their audiences and build meaningful relationships.
But meaningful relationships don’t happen when you throw a ton of marketing content at your audience, it happens when you actively engage with them and show them a human side to connect with. Seriously, no-one wants to listen about how great your brand is anymore. Users seek value and it’s your responsibility to give it to them.
Being fully transparent about what you do day-in and day-out for uplifting the lives of your users makes it easier for your audience to trust you and they’ll be more comfortable in doing business with you.
When everyone else is trying to push users through their sales funnels, be transparent and deliver as much value to your users as you can and you’ll automatically stand out.
4. Influencer Marketing Is Still Hot
Making use of powerful influencers to reach new audiences is a social media marketing trend that is still picking up steam.
Influencer marketing, hands-down, is currently the best marketing strategy out there that can easily help you generate quick awareness about your brand and 2019 is going to be no different.
While most of the social media platforms (including Facebook) are experiencing a stark decline in organic reach, tapping on industry influencers is the next best thing to do for brands to survive.
Unlike branded content, which only a minute 10% of users trust, 50% of users trust influencer recommendations and as much as 67% of marketers are already making use of some or the other kind of influencer campaign for uplifting their brand. And the numbers are only predicted to go up.
So, it makes sense to find the right influencers in your industry and build a strategic relationship with them. Apparently, Facebook is working on building a influencer search tool as well. So, you can sense where this trend is going.
5. UGC Can Deliver the Engagement You Are Looking For
User Generated Content (UGC) is the type of content that your audience generates for your brand, both positive or negative.
It includes reviews, photos, videos, blog posts or anything else the user does for your brand.
As it turns out, doubling down on UGC has recently been rewarding brands like never before. People apparently love seeing authentic content from their peers about a brand.
It works as word-of-mouth for social media and the awareness you can generate from UGC campaigns can be phenomenal. The best part, users will provide you with the content, you’ll just have to market it and bring it in front of as many people as you can, resulting in more UGC. And the cycle goes on.
Hootsuite’s #IWorkFromHere campaign is a great example of it where users were asked to share pictures of their workplace. The result – 2.2 million extra daily views on their website and 2000 new mobile users.
The effort that went into building this campaign was just a great idea and an irresistible offer to encourage users to create content for them. The algorithms and a little bit of marketing did the rest.
6. Focus on Customer Feedback & Reviews
A part of UGC itself, the kind of reviews users leave for your brand online can skyrocket or tear your brand reputation apart in an instant, solely depending on the type of reviews you get.
And users are increasingly looking at them online to judge a business. According to a BrightLocal study, 93% of users look online for reviews of a business before getting financially involved with them. And Facebook, Yelp and Google Reviews are the biggest players at it.
The kind of reviews you get on these platforms can seriously have a detrimental impact on your business and it will be crucial for your brand’s online success in 2019 as well.
While positive reviews can have a lot of benefits, building trust with your users is what they are best at and you should proactively monitor them to portray the best version of your business online.
7. The Rise of Messenger Platforms
Messenger platforms today boasts a higher number of active users than the most popular social media platforms.
Messenger platforms like Facebook Messenger, Whatsapp & WeChat enjoy more than a billion active users each, which is no small feat.
And they also provide a way for brands to reach their target audience more personally and build meaningful relationships. Since, messenger platforms continue to surpass social media platforms, expect marketers to make use of different messenger platforms to woo their current audiences and build new ones in 2019.
It’s personal, boasts a high click rate and rarely get unnoticed, perfect conditions for a marketers to make use of, and you should begin your marketing efforts on some of the most used messenger platforms as well.
8. Chatbots Are the New (But Old) Fad
Talking about messenger platforms, you can make use of AI powered chatbots to do the hard work for you on these platforms.
They can be your best customer service representative that is up & working for your brand 24*7, convert leads into paying customers, help your users on the website when they are stuck (you can use them on your website as well), sell products and provide any information a user is looking for, everything in a jiffy and on your desired social media platform (Facebook, for now… but expect them to come soon on other platforms as well).
The new wave of Chatbots, led by Drift, has turned the marketing scenario upside down this year and is only going to blow up more in the coming years as more brands get acquainted with the concept of ‘conversational marketing’ and its various benefits.
9. Jump on the Video Bandwagon, It’s Still Not Too Late
You might be thinking why video is so low in this list. It is here because many bloggers (including me) have stressed a lot on adding video to social media strategies and it has been on the top of the best upcoming social media trends for a couple of years in a row.
Many marketers have experienced first hand the power of video and the level of engagement it brings and it cannot be stressed enough.
Most of the best social media platforms like Facebook, Twitter & Linkedin are adding the functionality of sharing videos on their platform because video just works, and is proven to increase engagement levels.
Youtube, the biggest video sharing platform, has become the second most visited website (with more that 30 million daily visitors), next to Facebook and for all the right reasons.
So, If you looking to engage users in 2019, going for video is your best bet.
10. Mix up Your Social Media Platforms
As mentioned before, with a declining organic reach of most of the social media platforms out there, it makes sense to try out something other than Facebook, Twitter & Linkedin in 2019 to increase your brand reach.
But keep in mind the fact that almost all social media platforms have their own kind of audiences with different content consumption preferences. So, you’ll have to cater your content according to the social media platform you are targeting, which takes a bit of research and getting used to.
Give other influential social media platforms a try and see how it works for the business industry you are in. Mix it all up and then choose those platforms that worked the best for you.
So, there you go! These 10 above mentioned ways will surely help you win in building a super strong social media presence in 2019. While these tactics only scratch the surface of this giant social media marketing & advertising space, by solely focusing on these ways, you can rest assured that you are focusing all your precious efforts on what will work on social media in the time to come, and not on fluff that gets frowned upon by your audience.
Hope these 10 ways will help you create a result-driven social media marketing strategy that forms long-lasting relationships with your audience, turns them into loyal brand advocates and in-turn bring in more sales for your business.
Why Social Media Marketing Matters
Posted on November 7, 2018
in Brands, Influencers
Social media has changed how people communicate, connect with others, and convey information. It has created celebrities in the form of influencers and content creators while also bringing the world countless memes and animal videos. Despite the humor and baby photos found across the social web, social media still plays an important role in the business world and can have a significant impact on your brand. Let’s explore why social media marketing matters and how you can use this promotional tool to grow your business and improve your brand perception.
The Vast Majority of People are on Social Media
Social media is an essential tool for communicating with your potential customers. According to Pew Research, roughly 68 percent of adults in 2018 use Facebook. Furthermore, 35 percent use Instagram, 27 percent use Snapchat, and 25 percent use Twitter.
Not only are social media channels popular for users to join, they are also used daily. Almost three-quarters of the people who have Facebook accounts check them daily — if not multiple times per day. Imagine being able to reach more than half of your target market multiple times per day. Well, social media gives you that power.
Brands that avoid social media marketing are avoiding their customers. There are plenty of niche groups for people with specific interests and opportunities for both B2B and B2C brands. People are already congregating on social media, and aren’t afraid to leave your brand behind if you won’t join them.
Social Media Makes It Easy to Spread Your Message
To address the question of why social media marketing is important, you also have to consider the nature of the content that people post. If one customer shares your content or posts about your brand with their friends, your brand could be seen by dozens, if not hundreds, of people. This gives you exposure that you otherwise would never have. You can reach new people who have never heard of your brand or reinforce your message to those who have.
Now imagine if a dozen of your fans shared your content. The possibilities to reach new people compound, and suddenly there are hundreds of people seeing your message who never would have before.
Whereas strategies like email marketing mean your message only reaches people who are familiar with your brand, social media offers room for growth so you can generate new leads and grow your business with a fresh customer base.
It is Highly Trusted
Social media taps into word-of-mouth marketing, which is why so many people turn to it for recommendations. This is why social media marketing matters. When your customers need advice or recommendations, they turn to their friends — who happen to be on social media. According to BrightLocal, 88 percent of consumers place the highest level of trust in recommendations from people they know.
This level of trust is also placed on influencers. People trust influencers like YouTube personalities, bloggers, celebrities, and other public figures in the same way they trust their friends. When an influencer offers advice or promotes a product or event, people listen.
Influencer marketing has grown into a popular tool for brands to get their message out. Services such as Intellifluence pair brands with influencers who are relevant for their industry and already have experience using their products.
It is the Latest Customer Service Platform
Even if you don’t want your brand to use social media as a marketing tool to expand your message, brands need to have a social presence to offer customer service support. According to Cooler Insights, almost 90 percent of social media users rely on their social channels to communicate with brands and 65 percent expect companies to offer customer service on social media.
If your brand is inactive on social media or doesn’t respond to customer queries, you could lose sales. A poor customer response time can increase churn by 15 percent, and 30 percent of customers have gone to a competing brand when another doesn’t respond on social media. If you care about your bottom line, then you should care about social media.
Social media customer service is also part of your marketing process. When potential customers see that your brand is responsive and fair in the face of customer complaints, then they will be more likely to trust your brand and give you their business. A bad customer experience can turn into future business from others if your company handles it well.
Brands can take advantage of social media by going where their customers are and creating discussions that drive engagement, traffic, and sales. After all, why use social media marketing if you’re not going to take advantage of influencer collaboration and other promotional tools to boost your brand. The vast majority of brands have already figured out the value that social media provides — isn’t it time that your company benefited from this marketing tactic as well?
Fault in your AE35 unit? Sally’s on it. Problem with the pod bay doors? Is your name Dave? Sally is committed to doing whatever it takes to help brands and influencers reach their goals.