How Can AI Solve Social Media Marketing Challenges?

If you have been spending time on the internet recently, you will see plenty of conversations about Artificial Intelligence. Artificial Intelligence or AI has been creating a buzz lately. With all the integrations and benefits that it can give to various industries.

One of the most progressive industries that got to utilize AI is the business industry. It has been implemented in different kinds of businesses and digital marketing. You might notice small changes and improvements that online business owners have made in their niche. AI has been in the trends for the past year.

If you are still doubtful whether AI will work for you or not, here are some of the benefits that AI can solve for your social media marketing.

Content Automation

Content is one of the most critical elements that you have to prioritize. Providing content has been the preferred method of marketing compared to the usual ads seen on the internet. It is also used to entice them to try your product or service.

To make your social media marketing efficient, you have to stick posting content on social media regularly.

However, it’s inevitable that time isn’t going to be on your side when posting your content. With AI, it can analyze internet data with regards to your customers. Doing so, it will publish your content on the best times where it can get the most attention.

Customer Service

Both the internet and social media doesn’t sleep. There will always be people littering about and customers pick no time to inquire about your online business. However, unlike the internet, you can’t keep up with it without getting some sleep and time to eat.

You can improve your customer service by employing AI integrated chatbots with your social media marketing strategy.

Chatbots have been around for many years now. With the current technology, chatbots have evolved from merely repeating dialogues that are in their system. AI integrated chatbots communicate with people in a conversational tone and understand the context which makes assisting customers easier.

Consumer Engagement

Another essential element to consider in social media marketing is customer engagement. Social media is used by consumers to voice out their opinions and experiences. Therefore, social media is the perfect platform to get those sought-after reviews.

However, according to Statista, 3.02 billion social media users are predicted to emerge in 2021. How can you track every conversation that your brand has garnered on social media then? The answer? AI.

  • Brand Mentions

AI can track your brand mentions in real-time. It also filters spam mentions which saves you the time in sorting authentic mentions. It can also follow and report mentions that aren’t encapsulated with tags such as “@” and hashtags.

Additionally, people on the internet are not perfect. AIs can also give you mentions from consumers with misspelt brand names by understanding the context of the post.

  • Image Recognition

Misspelled and untagged brand mentions are not the only challenges that you experience in social media marketing. The usage of visual content such as images has become an all-time in this generation. With the evolution of smartphones with a high-quality camera, its no wonder.

However, it has always been a challenge for marketers to track what customer experience is when in an image. That is not a challenge anymore with AI. It can detect images and associate it with your brand, letting you know that a consumer took a picture of your product.

By knowing what your customers think about your product, be it good or bad, it is imperative that you respond to them. AI monitors your mentions in real-time which can alert you and giving you a chance to respond to your customers’ feedback promptly.

The Future of Social Media Marketing with AI

Social media marketing shouldn’t take up too much time. It also shouldn’t take so much of your effort by spending time on mundane routines such as administration and more. By implementing AI, you will be able to delegate such tasks. This gives you the freedom to input your skills and effort to jobs with higher complexity.

However, bear in mind that AI is not the answer for everything. They are also not here to replace humans. Human resources are still as important as they are before and they will still be. Despite the reliance of people on technology, people still value the human behind the companies.

AI is a powerful tool and as the saying goes, great power comes with responsibility. Therefore, you have to use AI wisely to reach success.

Author: SEO consultant Al Gomez is the man behind Dlinkers, a company dedicated to complete digital marketing services. With more than ten years of experience, he enjoys supporting smartpreneurs like himself achieve online success.

Use Chatbots To Boost Your Social Media Marketing

Chatbots for Social Media can offer a company 24/7 support for their customers and do so without any human interaction from the company’s side. This can be a huge time saving factor. In this article, we take a look at how chatbots can be used to increase social engagement; thus also increasing brand awareness and boosting sales.

Chatbots For Social Media Engagement

There used to be a time when all business was conducted in a face-to-face situation. When a person wanted to purchase a product, they would have to visit a shop in their local area. If a person required advice on a particular topic, they would have to visit a particular shop or service center in their local area that could offer them such advice. The availability of such shops was often limited and, in many cases, a person would have to wait in long lines in order to obtain the information, products or services they required.

The way we do business has changed significantly since times like these. Today, we log on to the internet to find answers to any particular questions we may have. If you are looking for a product and cannot seem to find it in your local area (or are simply not willing to go out and find a shop that sells it), a simple search on the internet gives you the exact location on where to buy the product and you can even have the product delivered directly to your door.

While all of these advancements have made the lives of the average consumer much more convenient, we want to focus on a very specific element of businesses in this article — customer service and customer engagement. These areas are some of the most important aspects of a business in today’s world — the business with the best level of customer service and support often tend to gain the most customers. People are looking for companies that are able to give them the information they are looking for, answers to the questions they may be asking, and the authenticity they are looking for before choosing a brand to buy from.

The Role Of Social Media In Customer Service And Support

Small Biz Trends report that the very first social media service was launched in 1997. The service was named “Six Degrees” and provided some of the most basic features we still use today — such as the ability to have a profile, as well as to have friends on the network. As time went by, more and more social networks were released to the world, but only some of them survived. Facebook, Twitter and Google Plus are all excellent examples of the “big boys” in the social media network industry.

Chatbots for Social media networks grew significantly since the launch of the first example. During the earlier years of social media networking, these websites primarily served a purpose of connecting people together and allowing them to stay in touch with each other — even if they are living thousands of miles apart.

Today, however, we use social media networks for much more than to keep up with what our friends have been up to lately. Businesses, in particular, often turn to these networking websites to help them increase their brand awareness, establish more authority for their brand amongst their target audience, and to attract more buyers to their brand. These social networks also come in handy for certain internet marketing campaigns, such as micro influencer marketing, which refers to a campaign where a business utilizes a micro influencer in their industry to gain more customers.

How Chatbots Can Be Used To Boost Social Media Engagement

If you have been reading up on the latest advancements in methods to boost social media engagement, especially when it comes to delivering efficient customer support services to a brand’s followers on social networks, then you have probably read about “chatbots” before. Chatbots is a relatively new term used in the online business world. Even though the first mentions of this technology dates back to around 1966, as reported by Futurism, it was only in 2016 when chatbots were officially introduced to messaging platforms, such as Facebook Messenger.

With the launch of chatbots on numerous messaging platforms — and hundreds of companies now offering technologies that helps companies create their own chatbots for certain messaging platforms without having to know how to code — a large number of companies are able to increase their engagement on social media channels by offering more advanced, AI-based customer support services.

Chatbots offer a business the ability to allow customers to talk to a “virtual” representative, but, in reality, the customer is not talking to a real person, but rather to a bot that was created to mimic the way a customer support representative would talk to the customer.

According to Chatbots Magazine, the most significant benefit gained from implementing a chatbot in a company’s social media efforts is the fact that these bots help the company automate their entire customer service process. This also leads to a significant reduction in staffing costs — instead of hiring multiple customer service consultants, which can cost up to thousands of dollars each month — the business owner simply implements a chatbot into the messaging platforms their brand is active on, and then pay an affordable monthly fee to have this chatbot offer 24/7 customer service to the brand’s customers.

The fact that chatbots offer 24/7 customer service is not the only benefit that a business gains from utilizing this new technology. Chatbots also collect essential data from visitors who talks to the bot in order to find out information about particular topics.

In turn, the chatbot is able to provide the business owner with essential information about the individuals who were interested in their brand — this information can then be utilized in order to create more targeted advertising campaigns and to tailor the business in such a way that it better suits those who represent the majority of interested customers.

Getting started with chatbots is very easy and does not require any coding skills at all — in fact, many business owners have implemented a chatbot into their current social media marketing strategy without even hiring an extra developer to help them set up the technology.

Conclusion

The world has evolved significantly over just a couple of years. Today, there is no need to leave your own home — or even your coach — to buy a product or service you need. A couple of clicks on the internet, and you can have almost any product delivered to your doorstep. The internet has provided businesses with many advantages — including the ability to win over new customers by providing them with more advanced customer service features.

Chatbots, in particular, have recently gained a lot of popularity due to their convenient, ease-of-use and, of course, the fact that they offer a company’s customers 24/7 support without any human intervention from the company’s side. In this article, we’ve taken a quick look at how chatbots can be used to increase social engagement; thus also increasing brand awareness and boosting sales.

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Source

https://chatbots.marketing/boost-social-media-engagement/

Get Ahead: The Future of Social Media Marketing

Social media, like technology, is everchanging. The industry evolves every day, and it can be difficult for companies to keep up. However, digital marketing is crucial for the ongoing success of businesses. “Social media has undoubtedly become a critical platform for marketers,” said E.J. McGowan, vice president and managing director of Campaigner. According to a digital marketing forecast survey by Campaigner, 73 percent of digital marketers believe it was a top strategy in 2017. It’s important to leverage these trends as they’re occurring and to anticipate any new ones. Doing so will prepare your company for competitive marketing strategies and set you apart from other businesses. Here’s what the future of social media marketing looks like.

Video

Video is a growing marketing strategy that fares well on social media. Consumers would much rather watch a short clip than read paragraphs of text, especially while browsing social platforms. “Video creates a longer lasting engagement and is generally more familiar to advertisers,” said Ian Wishingrad, founder and creative director of BigEyedWish. “They like buying it because it feels like a TV-buying experience – it’s familiar and therefore more brands/advertisers want to be a part of it.” Video also personalizes user experience, helping you connect with your consumers on a more relevant level, said McGowan. “In their easily digestible format, videos serve as an excellent way to convey a brand’s message in a creative and interactive way,” McGowan added. “As a result, social networks and other media have made it easier for individuals to consume and broadcast video. As video continues to grow at a prodigious pace, marketers must learn to adopt this disruptive technology or risk falling behind to competition.”

To attract and retain attention, you can implement video on your business’s website, Facebook, Instagram or Snapchat, but recognize which integrations work well and which do not. Don’t expect as much success with video marketing on LinkedIn as you would on more informal platforms.

Endorsements

A popular way for companies to promote their brands is to get someone else to do it for them. These people are often well-known personalities or even celebrities sponsored to endorse a business’s products or services, often on Instagram, Facebook, Snapchat and other social media. While you might think that you’ll find more success with more renowned endorsers, statistics prove otherwise. Companies experience a higher level of sales when they sponsor individuals with a smaller, yet notable, following.

Typically, lesser known influencers attract more relevant consumers than celebrities, whose audiences are primarily attracted by their fame. To this end, Courtney Reum, co-author of “Shortcut Your Startup” (Gallery/Jeter Publishing, 2018) and co-founder of brand development and investment firm M13, advised shifting endorsements to these micro-influencers to personalize the experience for potential customers.

Social media and email marketing integration

According to McGowan, one trend on the horizon is social media integration, which leverages two or more media or marketing tactics at once. “While the concept itself isn’t entirely new, the benefits have gradually proved effective, and its implementation has only become even more seamless with new technology,” McGowan said. The idea is to combine marketing strategies to impact a broader audience. For instance, you can broadcast your Twitter feed on the side bar of your website, or include a video of your brand’s mission on your company’s Facebook page. The most crucial integration this year, however, is social media and email, said McGowan.

“When leveraged correctly, social media and email marketing can have a synergistic relationship for brands, with social media driving email subscriptions and emails bringing more followers to social channels,” McGowan said. Marketers should coordinate the timing and content of posts and emails, and ensure congruent messages are being sent across all channels, McGowan added. “This will, in turn, maximize reach across the customer’s journey.”

Social media platforms

The Campaigner survey outlined which sites marketers would most likely be willing to invest in, which they ranked as so:

  • Facebook (48 percent)
  • Twitter (12 percent)
  • LinkedIn (11 percent)
  • Instagram (8 percent)
  • Google+ (2 percent)
  • Snapchat (1 percent)

The remaining 18 percent do not plan on investing in social media. It’s important to note that each channel is different from the next and is intended for different purposes. Snapchat and Instagram don’t have the same level of broad search functionality that Facebook does, and are geared more toward friendly connections than professional ones, said McGowan. But this doesn’t mean you should write them off entirely. “Marketers can leverage these social networking sites in 2018 by crafting media campaigns that highlight the strengths of each site,” said McGowan. “For instance, video may fare very well on Facebook; however, marketers should pivot back to text content when launching campaigns on LinkedIn.” Reum suggests keeping up with platform innovations and priorities, and any incremental changes. “Figuring out how to capitalize on these small edits, in addition to keeping an eye on major trends, will be key to successful campaigns going forward,” he said.

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Get Ahead: The Future of Social Media Marketing

Social Media :: The World Cafe

Social media is transforming the way we connect and communicate with each other, and the following locations provide opportunities for the international World Café community to meet, engage, inspire, and learn from one another.

We invite you to join us in creating and nurturing a warm, welcoming, hospitable environment, wherever we gather – online, or face-to-face.

The World Café Online Community
There are currently almost 5,000 members in our global community of practice and it’s growing every day. Share your stories, resources, and media mentions and join us for ongoing interest groups, conversations, and events announcement (membership is free, but moderated to protect us from spam; you should be accepted within 24 hours).

The World Café Community Blog
Stay connected to community news and learn about upcoming activities as things happen (if you’re interested in joining the blogging team, contact us).

The World Café on FaceBook
The FaceBook phenomenon continues… and offers an excellent opportunity to check in, connect, and show your support.

The World Café on Twitter
If you prefer short headlines and the ability to sort your news by topic, Twitter is a great option for staying in touch.

The World Café on LinkedIn
Join the active group of professionals on LinkedIn to explore a wide range of relevant topics in an easily manageable format.

The World Cafe on Flickr
Plug into the stream of World Cafe images from all over the world. Make us a contact and tag them “theworldcafe” so we can see yours too.

The World Cafe in Second Life
There has been a World Cafe presence in this virtual world since 2006; join us there for an “in-World” Cafe experience.

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Social Media

The Science of Social Media Marketing: Dos and Don’ts for Business

If you haven’t noticed, social media is pretty much everywhere these days. Despite what some might think, it’s not shrinking – in fact, it’s growing. And not just on a personal level, but for businesses too.

Social media marketing has become a large component of a company’s overall marketing strategy. Did you know that approximately 43% of online customers are directed to a product or service that they want to buy from social media?

Social media is an attractive tool for any brand promoting their products and services online! And if you’re using social media marketing correctly, you’ll be not only be creating awareness but enhancing your overall sales too.

However, it’s important to note that social media can be a double edge sword for businesses & organizations! Regardless of all the positives benefits, without a proper strategy, social media can often do more damage than good.

Let’s take a look at a few Dos & Don’ts in the infographic below:

Keeping up with social media is no walk in the park, the rules are often changing, platforms continue to evolve, and new social networks pop into the mix. Regardless of what platforms you choose to use for your business – never start without creating a social media marketing plan first.

Although it’s important to consistently focus on creating good shareable content, it’s just as important that you analyze, prioritize and diversify your content. Measurement should be a key factor in your plan. Not only should you have a reason for doing what you’re doing – a Goal. But you need to be measuring your results, to determine what’s working and what’s not. So that you can keep improving on the parts that are working.

No matter how much you know – there’s always more to learn. No matter how many strategies you implement – you need to remember that it all takes time. Be consistent – be patient – be real and authentic – have fun – measure your results – rinse and repeat.

If you’re needing some guidance on developing your social media marketing strategy, we’re happy to chat. Contact GILL Solutions today for a no-obligation consultation, to discuss your Social Media Marketing and other Digital Marketing needs, to help you grow your business.

Join Over 5,000 Businesses and Grow with Strategic Marketing!

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Social Media Marketing: Dos & Don’ts for Business

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3 Social Media Marketing Tips that Get Results

Whether you’re selling a product or service or simply inviting people to your church, these tips will help you get results in your social media marketing efforts.

1. Tell your Story

If you don’t post anything, you won’t get any results. Ok, maybe that’s a little obvious. But I’ve seen so many ministries and businesses that have awesome products, an incredible message, and great content, but they don’t do anything with it. Guess what happens when you don’t share that content. You guessed it. Nobody sees it. If nobody sees it, you’re not growing your tribe. And most importantly, your message doesn’t reach as many people.

2. Give Something of Value

One of my favorite social media experts, is Gary Vaynerchuk. In his book, “Jab, Jab, Jab, Right Hook”, he teaches that you have to consistently give value to your tribe long before asking them to buy your product, service. Whether you realize it or not you’re in a relationship. If you do all the talking and don’t listen to what your followers want, you won’t make it past the first date.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

Gary VaynerchukJab, Jab, Jab, Right Hook

3. Engage your Audience

Now that you’ve got quality content that you’re sharing, don’t leave people hanging when they leave comments. Remember, people on social media are still people. Nobody likes to be ignored. Engage your audience, respond quickly, and genuinely care about people.

The post 3 Social Media Marketing Tips that Get Results appeared first on Reign 7 Studios.

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3 Social Media Marketing Tips that Get Results

Social media and boycotting relatives

BOYCOTTING relatives and sometimes parents is a major sin in Islam. When I say ‘boycotting’, I mean, it is a time when relatives do not call or visit each other or even ask about each other. They do not share good moments with them or even condole one another in the event of deaths in the family. In addition, the ostracizing, in nearly every case, comes with the harboring of great hatred against the other and his family with some even going as far as intending or just wishing harm on the other relatives.

The reasons that could lead to this great sin vary. There are those who simply envy their relatives, there are those who are so gullible that they are easily poisoned by rumors to hate other relatives, there are also inheritance or business problems between relatives and then there are those who make a mountain out of a molehill over trivial matters that leads to the boycott, in addition to many other reasons. While there were many reasons in the olden times for enmity and hatred, but, ironically, the one that is causing a host of issues in recent times is the smartphone. Recently, the social media applications that pervade the smartphone have played an important role in fueling hatred between relatives and even friends.

I am not making this assertion lightly. For only after observing the tendency to overuse our smartphones and hearing stories of how the smartphone had triggered spats between dumb people, who take everything at face value, I have come to the conclusion that it needs personal smarts to deal with this device that can prove a boon and a bane at the same time.

I was at a group gathering with friends of mine recently, and as usual it proved to be a platform for discussing various issues that bordered on the serious and to the trivial. As usual, during a brief lull, the discussion veered to the personal issue of a friend that was aired with suddenness and vehemence that caught most of us by surprise. One of my friends angrily shouted that he was done with his cousin, whom some of us knew in passing. When queried what happened our friend kept shouting that he would never greet him or ask about him or even sit with him in any gathering until he apologizes first.

We all thought that his cousin must have done something awful to him to deserve this much angst and hatred, even to the extent that our friend was ready to bring the issue out in the open, away from the family arena. When I asked him what he (the cousin) had done to him he said that he (the cousin) had kicked him out of a WhatsApp group. I could not believe how silly this reason was and how a petty issue could lead to this boycott and hatred between relatives. I learned later that this was not the only case but there are many and it is a growing phenomenon.

When I spoke about this to another friend, he too agreed that social media is slowly turning people anti-social, and relayed another example that, when thought about, would make everybody scratch their heads and wonder whether people are plain bonkers. The issue happened between two brothers, with the elder, after seeing an Instagram posted by his sibling about the food laid out at a party for friends, commenting that he was never treated to such lovely sight and food whenever he visited. This innocuous comment (without the smiley) was not taken as a joke, and the younger brother then broke out into a litany of complaints against the elder. That was the spark that lit a family fight that’s still raging, with relatives and friends taking sides. Food for thought, isn’t it guys.

But jokes aside, there are many a slip ups in these messaging services with wrong clips and messages going to wrong people, all because of similar names and pressing of wrong groups. Our instant gratification of sending these messages to many people could end up in the wrong place or viewed wrongly leading to major ramifications.

It has become common that in social application discussions rooms, such as in WhatsApp, or a message that was sent on Twitter could lead to close relatives or friends not talking to each other. I have witnessed and have seen and heard from my friends many times over the years on how relationships end because of silly issues, and lately add to the reasons — social applications. Instead of reconnecting people with each other, it is separating them.

Regardless of the reasons close relatives and friends not talking to each other — be it because of social media or any other real problem — there is no purity in the heart of people. It seems as if people are waiting for an excuse to distance themselves from close relatives and in extreme cases, even parents. Although in the past, there were mostly selfish people who distanced themselves from family ties, people were pure and asked about one another.

Whenever there was a misunderstanding, in olden times, the first thing they would look at is whether the statement is with good intention. Even if ill intention was meant with a comment or a behavior, they tended to ignore it, to prevent any cracks in the wall of relationships with relatives and, of course, seeking reward from Allah.

The Holy Qur’an states, “Would you then, if you were given the authority, do mischief in the land, and sever your ties of kinship?” The Prophet, peace be upon him, said, “He who believes in Allah and the Last Day, let him show hospitality to his guest; and he who believes in Allah and the Last Day, let him maintain good relation with kins; and he who believes in Allah and the Last Day, let him speak good or remain silent.”

My father always reminds me to connect with relatives even if they are boycotting me, and reminding me with the prophet’s saying, Uqbah ibn Amr reported: I met the Messenger of Allah, peace be upon him, and he said to me, “O Uqbah ibn Amr, maintain relations with those who cut you off, give to those who deprive you, and pardon those who wrong you.”

As for my friend who had an issue with his cousin, I simply advised him to get a simple Nokia, if his mind was so narrow, so he would use the phone for what it was meant for — talking. Even with his cousin.

Source

http://saudigazette.com.sa/article/530210/Opinion/OP-ED/Social-media-and-boycotting-relatives