How social media marketing can drive traffic to your website

If you are a therapist with your own business and website then one key point to think about is driving traffic to it. By taking steps to get more traffic to your therapy website, you will help more people see your services and trigger business growth in the long term. Within digital marketing, there are many great ways to do this of which one is social media marketing.

What is social media marketing?

In simple terms, it is using your company social media accounts to market your therapist business. By doing this effectively, you can use your social media presence to signpost people to your website thus helping more traffic to find its way there. Of course, more traffic means more people being aware of (and hopefully using) your services.

Add your website URL to all your social media

It may seem pretty obvious, but you would be surprised at how many businesses don’t do it. If you haven’t already, make sure your website address is clearly visible on all your company social media accounts. People will very often click on them while on your LinkedIn, Twitter or Facebook feed but not actually spend the time searching for it afterwards on a search engine.

Link to your website from social media content

A really great habit to get into is regularly linking to your website when posting social media content. It is not advised to do this 100% of the time as it could lead to overkill. Wait until you have a really killer piece of content to put up on your social media channels and include it then. The killer social media content will make people want to come to your linked website to find out more. It’s also a great place to advertise flash sales and discounts, particularly for new customers.

Connect with industry influencers

A major part of using social media to drive traffic is interacting with the right people on there. Get involved with the influencers in your sector – while they may not interact with you directly, the people who follow them may well like what they hear enough to check your website out. This will naturally lead to more people visiting than would have otherwise.

Be topical

You should make sure to capitalise on specific health and wellbeing awareness days and join in any conversations on news or research related to your particular line of therapy. By sharing engaging video content, infographics and facts you can not only promote the benefits of your service, it also shows you take a professional interest in your field to help position you as an influencer in your own right and boost your profile.

If you are a therapist that needs help building an amazing website to market via social media, contact us today! Our expert team are experienced in website design and will be happy to help.

Smart Instagram Tools to Give Your Social Media Marketing a Much-Needed Boost

Smart Instagram Tools to Give Your Social Media Marketing a Much-Needed Boost


A stunning visual content is vital to the success of a social media marketing plan. If statistics were to be believed content with relevant pictures gets around 94 percent more views as compared to content without relevant pictures. Moreover, content with relevant photos would be receiving more social shares. This statistic proves beyond doubt that a visual content marketing strategy is the key to grabbing the attention of qualified prospects. This would result in the increased lead generation and boost in brand exposure.

Instagram is today your key consideration as an active social media platform that enjoys more than 800 million active users. Instagram is the prime choice not just because it is bustling with your precise target audience, customers, and potential customers but also because it is an ideal platform for the execution and implementation of your visual marketing strategy. Today, all top brands are effectively utilizing Instagram for boosting their overall brand image, fostering follower relationships, and increasing revenue. Statistics have revealed that if you include Instagram in your company’s digital marketing strategy, you could be effectively accelerating growth and real progress in your business. Here are a few tools that would be bolstering your digital marketing endeavors with Instagram.

  1. Crowdfire

    Crowdfire is a top Instagram app and it is surely a must-have for every business desiring to boost Instagram following. Crowdfire would be effectively providing a list of all your new followers and also those who have actually unfollowed you. Additionally, Crowdfire would be suggesting a host of other users who are probably interested in seeking your services that you may desire to follow for boosting your social media presence. This effective tool is also adept at suggesting the best times for scheduling and posting your pictures and also, recommends hashtags that you can use. These are certainly key components to bolstering engagement with your esteemed followers. You would be effectively increasing, managing, and engaging your Instagram audience by smart utilization of Crowdfire. You may use stormlikes.com for generating more likes.

  2. Schedugram

    You can now become more efficient with time and more effective in social media marketing efforts by using Schedugram. The striking feature of this tool is its amazing ability to set up your posts together and schedule them according, well in advance, for hitting your newsfeed at a later date. This helps you to maintain effectively an active interaction and presence on the Instagram, the highest-in-demand social media platform while discharging all your duties and fulfilling all your responsibilities relating to your business. You could also successfully manage a number of Instagram accounts via a single easy web-based interface. Moreover, Schedugram allows you to smartly upload pictures from your laptop to your Instagram account, thus, there is no longer any need to transfer your pictures to your phone first before you consider uploading them.

  3. SnapWidget

    The best way of exposing your feed to an audience that is outside of Instagram would be by embedding it effectively on your blog or website. With SnapWidget, all your latest pictures from Instagram would be showing on your website, getting updated automatically whenever you are posting new visual content. Embedding your visual feed would be giving you free advertising opportunity and a boost in the social real estate. You could also avail the perfect opportunity for growing your Instagram followers by requesting website visitors to follow on Instagram.

  4. Social Insight

    Social Insight is an effective analytical tool for monitoring follower growth, engagement, interactions, and of course, overall progress for gauging your business’s Instagram marketing success. Social Insight tells you what’s working on your specific Instagram marketing strategy and what’s not working to your expectations. This helps you to put your emphasis on the precise content that seems to be working and generating results.

Conclusion

Instagram is the best social media platform for implementing all your visual content aspirations and boosting your brand exposure. By using the above-discussed and many other such effective tools, you could be successfully optimizing your endeavors, boosting follower engagement, and achieving better & positive results and a much greater Return on Investment.

Social Media Marketing Executive Role

Smartprix Latest Job Openings In Noida. Candidates do you have completed your graduation and post graduation? And surfing the internet for any job opportunity of cracking first dream job? If yes here is the solution to crcak the job in Smartprix. Smartprix Careers is planning to conduct walkin drive for Freshers in the role of Social Media Marketing Executive. So, job seekers, those who are excited can walk for an interview on mentioned dates. Also every individual after completion of there relevnt qualification they might be searching for job vacanices to reach their goals. For those candidates, Smartprix Walkin Drive will show the right path to your career. So hope individuals will attend an interview and grab the opportunity. For more details scroll down this page.

Walkins In Noida

Smartprix Walkin Drive Details

Company Name

Smartprix Web Pvt. Ltd

Qualification Any Graduate
Experience
Job Location Noida
Role Social Media Marketing Executive
Salary

Not Disclosed By Recruiter

Industry It-Software
Website

Aspirants express interest to the recruiter and also get a reminder of Smartprix Walkins. Applicants to face any job interview you must have full fledge knowledge on model papers which will get an idea of selection rounds. So to help applicants, we are updating Smartprix Placement Papers along with Smartprix Syllabus. Hence competitors work hard and crcak this chance and boost your goals in right platform.

For Smartprix interview aspirants must and should refer Smartprix Interview Questions because it is the final step to qualify the Social Media Marketing Executive Interview. So applicants work hard and solve every question in step by step procedure and get succeed. Also, have excellent verbal communication, and ability to work under pressure and meet tight guidelines are most welcome to attend Smartprix Freshers Walkin Drive. Hence candidates keep in touch with our site for more Freshers Jobs.

Smartprix Job Description

  • Have to monitor and update various social media brand pages of smartprix.
  • Should be created daily content for all social media channels including Facebook, twitter, google plus, Pinterest etc..
  • They will find out new communities and social media platforms and ensure that smartprix has some presence there.
  • They monitor various social media platforms and help them if they need help in regards to online shopping.
  • Engage in discussion on various online communities and suggest features of smartprix that could help them.
  • It will gather feedback from various communities and pass them on to the respective team.
  • To manage and update various smartprix related social media identities.
  • So have to track the results of all of the above and modify the strategy accordingly.
  • To demonstrate success clearly through social media and user analytics.

Smartprix Skills

  • Command over the English language.
  • Ability to work under pressure and meet tight guidelines.
  • Should be presentable & have interpersonal skills.
  • So must be Positive attitude and high level of integrity.
  • Passionate about online shopping, gadgets and all things related to online shopping.
  • Also must have Knowledge of E-commerce and Online Shopping experience is the must.

Smartprix Web Pvt. Ltd Company Profile

Smartprix.com is an excellent tool for online comparison shopping. We make it surprisingly easy for you to find a product, know about that product and compare it with others. So must have goal is to provide the best comparison shopping experience on the Internet and establish smartprix.com as the most trusted and effective online destination to make a purchase decision. Also use Smartprix to quickly obtain free and unbiased information about mobile phones before making a purchase decision. Therefore Smartprix website also offers shoppers the ability for the view and compare mobile phones and their respective pricing information on different online stores, thereby enabling users to ultimately find the right product from the right store at the best price.

Also check: Qualification Wise Job Details

How To Apply For Smartprix Freshers Walkins?

Applicants those who are freshers can walk for Smartprix Interview. Smartprix is going to recruit talented candiadtes in the role of Social Media Marketing Executive. So people who are interested should face the competition on given dates.

Smartprix Walkin Details

Walkin Date: 27th June 2018
Walkin Time: 10:00 AM – 01:00 PM

Venue
Smartprix Web Private Limited.,
Plot No. A-89, 4th Floor,
Sector -65, Noida (U.P) – 201301.

Essential Documents Need To Carry For Smartprix Job Openings

You Can Also Check

Sarah Pulido, Sweets Babe Inc. owner focuses on financial freedom through social media marketing

Escondido, California- Sweets Babe Inc. has recently announced that their financial freedom counseling services are now open to the public.

Sarah Antonella, a.k.a Sarah Pulido, Sweets Babe Inc. owner, stated that her team’s focus will be financial freedom through social media channels Instagram, Twitter and others.

The social media marketing expert mentioned that she’s thrilled to share her knowledge to influencers and business owners alike, declaring that they have established the necessary platform in making sure the appointments are open to anyone who’d love to expend their horizons and become the new influencers of today’s industries. The online marketer and business guru added that all the information to be shared will be the most up-to-date, containing details that are invaluable towards achieving financial success and freedom.

Sweets Babe Inc. is an advocate of social media as one of the best sources for doing business. Sarah Antonella has had quite a career in business advertising, and the entrepreneur specializes in the impact of social media marketing in today’s companies. The advent of social media has paved the way for a new form of marketing. Twitter, Facebook and Instagram are social media platforms that get millions of views and visitors per day. Aside from socializing, these platforms have become new sources of advertising, shopping and other things that are vital for company success.

Sweets Babe Inc. Inspirations

The entity Sweets Babe Inc., the founder and the staff has worked alongside Daily Dose founder Tim Karsliyev. One of the organization’s business philosophy is in learning from those who came before and to absorb the knowledge they can pass to others. Other notables include Karcher Smith, Dion Jaffee, Jake Stahl, Jon Tjeras and Melton Hawkins, all experts in their respective industries.

Sarah Antonella herself has trained a team of individuals having unique skills and unique designs in the social media industry. In the website the motto stands as “We the people make the difference”. Aside from professional financial freedom counseling, Sweets Babe offers content creation, photography, videography, travel reviewing, branding and social media marketing services.

Appointments are on a first come first served basis. Find more about Sweets Babe Inc. by visiting their website or by connecting with Sarah on Instagram and other media channels.

Source

https://www.tapscape.com/social-media-financial-freedom/

The Value Of Video In Social Media Marketing Part 1: Why Choose Video?

Video has long been a component in marketing, but when most people think of it they’re imagining slick, big budget commercials featuring major celebrities and brands.

Times have changed, and it’s become a medium that smaller businesses can utilise just as effectively at a low cost, especially in light of the incredible opportunities the internet provides. In this blog, we’ll reveal why video marketing can add value to your business’s social media marketing.

Why video marketing?

Many businesses are already integrating video marketing into their overall strategies. It’s been shown that adding a video to a landing page can boost conversions and sales, providing a compelling return on investment. Showing customers how a product or service can be used, instead of making written claims, actually increases their confidence in making online purchases. Better yet – it’s never been cheaper to create quality video content ranging from full scale advertisements, animated or real life how-to videos, product demonstrations, or previews.

What’s the cause?

More consumers than ever have access to smart phones and devices and superior WIFI/mobile data access, allowing them to consume video content on the go. It’s now possible to provide a time and attention deficit audience with more information in a short, 30 second clip than you can with pages of text, which is often only skim read (if it’s read through to the end at all). Research reinforces this, showing that the click through rate from a video is the highest of all digital formats. In today’s social media sharing culture (with the ability to create short and disappearing video content) sharing a video is more likely to occur than sharing a website or banner ad – especially if it’s weird, amazing, entertaining – or a combination of all three.

As if you didn’t need even more reasons, video marketing can also improve your Search Engine Optimisation (SEO). As Google owns YouTube, you’re much more likely to end up on the front page of certain search results in Google through a video you’ve created and embedded on a webpage.

So now that you know that video marketing is more affordable than you think and can deliver improved rankings, click through rates, sales and overall return on investment, what’s the next step?

Our next blog will tell you exactly how you can integrate it into your social media marketing, so be sure to keep an eye out for it.

The post The Value Of Video In Social Media Marketing Part 1: Why Choose Video? appeared first on Big Rock Graphics.

Social Media Marketing Images – 5 Need-To-Know Tricks to Enhance Your Content

There’s no doubt that social media marketing (or simply SMM) is on the rise nowadays. Frankly speaking, it’s not surprising. Free social media graphics and convenient social media management tools make SMM a cost-effective way to grow a business. That’s why plenty of social media marketing images appear daily on various social media platforms.

Do you use social media marketing images for promoting your brand? If not, it’s definitely high time to start. They are really powerful means to take your business to the next level.

The Power of Social Media Marketing Images

It goes without saying that by nature humans are very visual beings. According to Trend Reports, up to 85 percent of people describe themselves as visual learners. This means that they acquire information easier by viewing an image than reading a text. As a result, we have the following statistics on using images on social media platforms:

As you see, social media marketing images are really effective. Firstly, they draw attention to your content. Secondly, they help viewers process, understand, and retain information more quickly. Thirdly, they increase the engagement and the number of shares.

However, not all social media marketing images are capable of doing a great job. That’s why we decided to give you several hints on enhancing your social media content. Indubitably, they will let you take the advantage of social media marketing images in full.

How to Make the Most of Social Media Marketing Images

Whether you rely on social media influencer marketing or prefer promoting your brand yourself, proper images are a must. Surely, just throwing any image into your content won’t help. So, if you want to achieve great results, all your social media marketing images should be carefully thought-out. Here are a few things to focus on.

Clearly Define Your Purpose

To begin with, any image you include into your social media content should have a definite purpose. Therefore, before choosing an image, think twice about your aim. Ask yourself what task this image should accomplish.

All in all, there are four main goals businesses set while using social media marketing images:

  • Educative. Such social media marketing images share information and help build authority.
  • Provocative. This type of social media images surprises and prompts an action.
  • Inspiring. These social media marketing images evoke emotions, encourage, and cheer up.
  • Entertaining. Such images evoke smiles and spread goodwill.

After you decide what message you want to convey, it will be much easier to choose an appropriate image.

Humanize Your Social Media Marketing Images

It’s a common fact that people prefer to deal with people, not brands. Consequently, it’s a good thing to include the images of real people into your social media content. Whatever product or service you’re promoting such images will be highly useful. Firstly, they will help you arouse the viewers’ interest. Secondly, they will considerably increase the level of your viewers’ trust. Here are several ideas of images to include in the social media content.

First and foremost, introduce your staff. People like seeing those who’re working for their benefit. It’s up to you whether to post photos in official suits or the ones that show your employees’ hobbies. In any case, such images will serve as effective attention grabbers.

Next, post behind the scenes images. Unquestionably, the images of the manufacturing process can evoke and deepen viewers’ interest.

Then, employ images of the customers using your products or services instead of telling about them. For instance, if you’re selling bikes, don’t post a photo from the salon. Take a shot of someone riding it happily outside.

Be Diverse

One and the same types of posts day in, day out will hardly succeed in keeping your followers’ attention. Thus, you have to make your social media marketing images vary. In case you don’t know what images to post, here are a few hints.

Announcements of upcoming events. Whether you’re going to organize a sale or a webinar, images are a great way to tell about it. Undoubtedly, image-based posts are more eye-catching than the text-based ones. Therefore, there’s a higher chance that your followers won’t pass by the event.

Facts and statistics. Perhaps, there’s no better way to represent statistics than images. There’s no doubt that images make numbers significantly easier to comprehend.

Your customers’ testimonials. Each time you post testimonials, insert the photo of the person you’re quoting. These images will make their statements more trustworthy.

Quick how-tos. Honestly, product instructions aren’t always easy to read. However, a number of images will help you transfer a boring text into an appealing how-to guide.

Carefully Choose Stock Social Media Marketing Images

Of course, our budget isn’t always enough to hire a pro every time we need a photo. That’s why we go for stock images. Choosing a stock image, there are some things to keep in mind.

Firstly, make sure that the image completely fits your brand and the purpose of your message. Secondly, ensure that your competitors haven’t used it already. Thirdly, consider the quality of the image. Low-quality images are more likely to disappoint than engage your audience. Finally, pay attention to the license. Some images give you no right to use them for commercial purposes.

Mind the Size

Last but not the least, never forget that the size of your social media marketing images matters. It’s not a secret that every social media platform has its own requirements as for the dimensions of images. So, before posting an image, study the guidelines the platform offers. Then double-check the height and width of your image so that it doesn’t appear cropped on your page.

To sum up, it’s not such a daunting task to enhance your social media content. Take time to take care of your social media marketing images. Believe, the result will be worth the effort you spend. Do you need some more hints on effective SMM? Then don’t hesitate to study our Ultimate Guide to Social Media Marketing.

Your Art Gallery (YAG) Recognized with Prestigious 2018 Hermes Award for Social Media Marketing Campaign

Your Art Gallery Cyber Monday campaign is recognized with an international Hermes Award.

“We are thrilled that our campaign to boost our Cyber Monday sales was recognized for its creativity and quality,” said Heather Griffin, co-founder of Your Art Gallery (YAG).

DALLAS (PRWEB)

The New-York based online art gallery Your Art Gallery was recognized with a 2018 Hermes Creative Award for its work on a social media campaign geared towards Cyber Monday sales.

Your Art Gallery (YAG) is the world’s first online gallery of its kind, opening the door for artists of all levels to monetize their passion and accelerate their career.

Over 6,000 entries from throughout the United States and Canada were considered in this year’s competition. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals which consists of several thousand marketing, communication, advertising, public relations, media production professionals.

“We are thrilled that our campaign to boost our Cyber Monday sales was recognized for its creativity and quality,” said Heather Griffin, co-founder of Your Art Gallery (YAG). “The effect of the campaign resulted in a significant increase in our sales for that day. We are so pleased that our customers found the art pieces that spoke to them. Truly engaging with artists and art buyers is such an important part of what we do here at YAG.”

Hermes recognizes outstanding work in the creative industry while promoting the philanthropic nature of marketing and communication professionals. The competition is set up to attract creative professionals from around the country, honoring the messengers and creators of traditional and emerging media.

“Earning honorable mention achievement from Hermes is a confirmation that our outreach is appealing and effective,” said Danielle Albertz, Digital Marketing Specialist at YAG. “We love what we do and are so honored our social media campaign has been recognized out of over 6,000 entries by Hermes.”

Your Art Gallery believes in the visual medium of digital imagery and photographic art, and the opportunity for every individual to participate in the art gallery experience of displaying and selling their work. Visit http://www.yourartgallery.com to learn more.

Source

http://www.prweb.com/releases/2018/05/prweb15478780.htm

Social Media Marketing in Delray Beach | How to Use IGTV

Where do you go for videos longer than a minute? YouTube and Facebook have pegged themselves as the best places for long-form content, but Instagram is changing how you may do social media marketing in Delray Beach. IGTV is bringing long-form video to Instagram, and it may turn into something your business wants to use in the future.

What is IGTV?

IGTV is Instagram’s new platform for long-form video content. It consists of a separate app to upload content that is integrated into the original Instagram app for easy viewing. This is a vertical-format video that can be up to an hour in length. Each creator is treated as a different channel – similar to how your standard television works.

Does My Business Need Long-form Video Content?

One of the biggest benefits about video content is that you can spread a bunch of great information in a short amount of time. So, long-form content isn’t always necessary. In fact, people tend to want to consume content in the shortest amount of time possible.

So, before you delve into long-form video content for your business, you need a clear goal. What kind of content do you want to release? Are they sit-down interviews or roundtable discussions? Are they industry trend reports? Long-form content is typically defined as 10 minutes or longer. You are able to really tell a story, in detail, beginning to end. So, it is up to you how you want to portray your brand and to determine if the type of content should be spread out or condensed.

How Does IGTV Work?

You can view IGTV from your Instagram app. But, if you want to make your own channel, you need to download the IGTV app. From there, you can manage your settings and create a channel. Then, you can create content outside of the app and upload it. Viewers will be able to see this in the IGTV app or within their Instagram app.

Are You in Need of Social Media Marketing in Delray Beach?

Social media marketing in Delray Beach can transform how you do business online. Build trust and create a valuable platform online with our digital marketing services. So, contact Digital Resource today to learn more!

The post Social Media Marketing in Delray Beach | How to Use IGTV appeared first on Digital Resource | Internet Marketing.