“Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.”
Personal branding is increasingly becoming an important tool in today’s world. If you were a business owner who is looking to hire someone new would you hire him/her if he/she:
Has little resources or customer database;
Average looking/ smells weird;
Unfamiliar with the market;
Exactly our point – we are all mildly superficial, because it matters. When they represent the company to meet a client, it is an equivalent of you. We all can agree that we only hang around with people of the same circles or people who makes us better, and that includes your team members.
Wikipedia’s definition of personal branding
Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Personal branding often involves the application of one’s name to various products. For example, the celebrity real-estate mogul turned President of the United States, Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Tower). Marketers McNally and Speak define the personal brand in this way: “Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.”
The relationship between brands and consumers needs to be constantly made and remade, and this continuous process creates a demonstration of the ambivalence in brand cultures. This same logic follows for personal brands- there is a constant desire for a reinforcement of the self-brand.
Our definition of personal branding is the same, but in simpler terms
Look at personal branding as what’s people impression of you, and if you have accurately communicated who are you as a person. It is exactly how you market a corporate brand, but in this context, it is only for yourself – and we term it self-marketing. We do not think that personal branding is specifically only for influencers, celebrities or just a public figure. But even sales people, trainers can also apply the same formula to their advantage. The idea of a personal brand is to help with influence. The more people know of you, the faster you can get your message across, and this in turn helps you generate revenue.
As we reference from the article we wrote about corporate branding (link to corporate branding page), there are only 2 areas you will need to focus on – internal and external.
This time, instead of imprinting the company’s values, vision and mission, you are creating values that would shape your character. What route that you choose, will determine what others will see of you. The next important question is – who is your target market? Who do you want to surround yourself with? What are you selling? What kind of persona are you looking to have? Once you have all of that figured out, you may now embark on the fun side of personal branding.
This is where you find some fun. Deciding on how you want to look & dress, little micro actions, the things that you will be talking about, the way you communicate, different habits and more. Externally is how you communicate to others of who you are and what you are selling.
Example: If you pick your nose infront of an audience for the next 30 days, people will soon deem you as the “guy who picks his nose”. This is a simple analogy of how easily people gather perspective of you. When one has seen you do that, the word will naturally spread. But do not pick your nose.
Now, the big question is: can you give me 3 adjectives of who you think they are and do you think they have hit their objectives of what they want their personal branding to be like?
This is what personal branding is all about. The purpose of personal branding comprises of making sure the audience know what messages you are are trying to send across. The only difference between personal branding and corporate branding, is that the brand now is solely based on the individual. You can also make use of your own branding to your advantage. It does not matter if you are going to be an influencer, as long as you are making yourself a brand, it will help influence the market that you would like to target. It is all about making that impression.