There are 3 theories we came up with –
(1) For every 3 steps you take, you will meet a person who is currently working in a digital or social media agency or has ever worked in one.
(2) Almost every graduate would like to work in a digital or social media agency (not knowing the crazy working hours, think more than 12 hours. Crazy, but we know!)
(3) And almost every smart person will pick at least one of the niche to work on and start their own agency

Why?
Ø Because being in the digital sphere is the easiest way to earn your first income.
Ø Social media has become a great channel to market any form of businesses
Ø The internet is much less social media.
Ø If you have that expertise, leverage off it.

And this creates a problem for most business owners. They don’t actually know what is going on. You could fall under the following category:

Category #1: You are not very sure what a digital marketing agency covers for you because almost all the agencies that we have met, even freelancers, has a specific niche in what they are doing.

Category #2: You don’t even know what digital marketing is, vaguely, but not all. Because it is just too confusing for you to comprehend what it really is.

Category #3: You don’t even bother as Google is your best friend. You just Google search and find one vendor and hope he succeeds

Category #4: The many functions of digital marketing……… What is that? I know I need to do it, but I don’t know how.

Let’s hope we can answer as many questions as possible.

What does a digital marketing agency do?

Digital marketing agency does the opposite of what traditional marketing agency does. They focus more on “Above-the-line” marketing where mass media is usually involved and are more results-based focus. Individual digital marketing agency specialise in a specific niche, so not all are the same. These are just a few areas of digital marketing that a digital marketing agency does.

SEO & SEM
Search engine optimisation (SEO) is part of search engine marketing (SEM) and it helps to optimize your website to get you better rankings in the search results. Search engine marketing, on the other hand, involves other methods such as Pay-Per-Click (PPC) advertisement. There are two types of SEO, on-site and off-site SEO. On-site SEO are rules that you can apply on your website or blog so that it is search engine friendly. Off-site SEO, on the other hand, refers to the process of getting votes from other websites for the purpose of increasing website trust in the eyes of search engines.

SEM is the marketing process with a goal to gain more visibility in search engines either by getting free traffic or paid traffic. SEM traffic is considered important because source of traffic is targeted. With more traffic, sales will be generated.

Website
A journey of a thousand sites begins with a single click. The first impression of your landing page will determine whether you get to retain a customer or lose em. Always ensure that your website is optimise to be user-friendly with easy website navigation. Do note that the average human attention span is only 3 seconds before they start to lose interest.

Ensure that your website is aesthetically appealing, easy to navigate to find the information needed and always optimised to be viewed in mobile.

Below is a graph on how important web design is and how it will affect profit.

[IMG URL: https://s-media-cache-ak0.pinimg.com/564x/b3/d4/71/b3d4714dc18a0e9ed85346d75f714092.jpg]

All forms of Social Media Marketing

Facebook Marketing – A Facebook page is a great free marketing tool for businesses. The pages allow a business to identify themselves through product listings, services, but also able to share links and images by customising their page. Facebook marketing do not have to be so rigid, it can be marketed with fun-filled elements! After all, Facebook helps you to connect and share with people in your life.

Twitter Marketing – Twitter has 4 types of ad campaigns to help your business achieve different goals. So depending on what you are trying to achieve for your business, you have to apply the right marketing strategy to it. Want to know what is twitter marketing well done? Check this dad out (@XplodingUnicorn)! He’s hilarious.

YouTube Marketing – This is considered one of the more successful marketing tools depending on the products/services advertised. Brands usually hire influencers to talk about the products and do a demo. Think ClickNetwork “Tried & Tested” channel. If she gives a good review, the items are usually in high demand.

Instagram Marketing – Want to know what is the best about Instagram advertising? It looks just like a regular posting which looks non-invasive to anyone’s privacy!

How do you know if the digital agency is good at what they are doing?

It is hard to gauge. You need someone who understands all these 3 aspects, marketing, business, and also technically trained. You can have one or the other, if you have someone who understands marketing, then you have to be the one who understands your business well, and finds someone who is technically trained. Of course, a good agency will be able to look from your point of view and come up with a strategy which works for the business. You need to remember, not all businesses require digital marketing. But most business will require digital presence at some point of time.

At which point do you require digital marketing?

You will only require digital marketing if your industry has emerged into the digital sphere. If it hasn’t but you have innovated your business model to do so, then only it may be feasible. In short, only when you think your business needs to do so. We only say that because it has been proven that not all businesses require digital marketing.

So what is social media marketing?

Wikipedia’s definition of strategic partnership

Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone”. To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media”, rather than use marketer-prepared advertising copy. While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organisations and government organisations are engaging in social media marketing of their programs or services.

Our definition of strategic partnership is the same but in simpler terms
Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote a particular product. Social media marketing campaigns usually centre around establishing a social media presence on major platforms by creating shareable content and advertorials and cultivating customer feedback throughout the campaign through surveys and contests. Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.

There are many different social media marketing platforms in Singapore, but the most common dominator is Facebook Marketing. With 70% of the Singaporean population mostly on Facebook.

But before you embark on any social media marketing, you must first do a proper research and understand the demographics of the different social media platforms. It is very important to know what you are getting yourself into. First, please make sure that you have established a digital presence before embarking on your marketing.

But here is what we can do:

Ø Facebook Marketing
Ø Content Marketing
Ø Facebook Ads
Ø Website Design & Development